Consumers today are more environmentally conscious than ever, making sustainable procurement essential for businesses aiming to thrive. By integrating Corporate Social Responsibility (CSR) principles into procurement processes, organisations can go beyond traditional criteria like price and quality to include environmental and social factors, supporting their sustainable development goals. Writes Adam Spurdle, COO at Communisis Brand Deployment.
Unilever’s Sustainable Living Plan is a prime example of this. Launched in 2010, this initiative aimed to align profit with purpose by decoupling business growth from environmental harm while enhancing social impact. With ambitious goals like sourcing 100% of its agricultural raw materials sustainably, Unilever shows us that sustainable procurement can create real value—not just for the company, but for all stakeholders.
Consumers are cutting businesses no slack when it comes to sustainability, and so procurement has to meet high environmental, social and ethical standards. It’s only by taking consumer demands seriously that companies will start to significantly reduce their environmental footprint, promote fair labour practices, and improve their reputation.
However, it’s not only about reputation and ethics. A sustainable approach to the supply chain also helps to mitigate risks associated with supply chain disruptions and regulatory compliance while also leading to cost savings through improved efficiency and waste reduction.
As resources become scarcer and consumer expectations evolve, sustainable procurement ensures that businesses remain resilient and competitive, ultimately contributing to a more sustainable future for all.
Despite its benefits, unfortunately sustainable procurement does come with some challenges.
Initial Costs
Sustainability often comes with an initial price tag that can be daunting for businesses. The higher cost of sustainable materials may deter companies focused on cost-containment, keeping consumption of sustainable products low.
However, as sustainability becomes the norm, increased competitiveness within supply chains will likely drive prices down. By starting their sustainability journey now, businesses can position themselves for greater savings and environmental value over time, ultimately balancing those initial expenses with long-term financial and ecological benefits.
Supply Chain Complexity
Navigating diverse regulations across countries poses a significant challenge for businesses. Different regions have varying sustainability requirements, making compliance complex, especially in less mature markets where partners may not yet recognise the value of sustainable practices.
To overcome this, organisations must stay informed about regulatory changes and actively engage with stakeholders to promote sustainable sourcing and practices, ensuring consistency across their supply chains.
Data Visibility
A lack of standardised metrics for measuring sustainability can complicate efforts to track and compare environmental and social impacts. Inconsistent tracking methods and varying approaches to sustainability can lead to confusion and conflicting results for the same product. This challenge is amplified when sourcing for multiple clients.
To improve data visibility, businesses should adopt unified standards for traceability and carbon output, leveraging technology to streamline data collection and reporting across their supply chains.
Culture and Incentives
Establishing the right organisational culture is essential for driving meaningful change in procurement. Currently, many procurement functions prioritise cost savings over sustainability gains, creating a capital-focused culture rather than one centred on carbon reduction.
To create a culture that prioritises sustainability, businesses need to align incentives with environmental objectives, scrutinising purchasing volumes and actively working to reduce their carbon footprint.
Lack of Visibility
Inconsistent data flows and limited collaboration among stakeholders can cloud transparency in supply chains. When systems are not cooperating and data anomalies arise, tracking goods and operations becomes particularly challenging. Siloed operational units and a reluctance to share information further complicate matters.
To improve visibility, organisations should encourage collaboration and open communication across departments, breaking down silos to achieve a clearer understanding of their entire supply chain.
Getting technical
Technology, including AI, is starting to be more widely used to improve chain visibility. By incorporating AI into their analytics processes, organisations can analyse large amounts of data, uncovering patterns and insights that lead to better-informed decisions.
Integrate AI with IoT and cloud computing allows for continuous monitoring of supply chains in real time. So, rather than being reactive to issues, AI can help businesses anticipate potential disruptions, including downtime, and optimise their operations in light of that. Some AI platforms even provide recommendations on how to mitigate these disruptions and improve workflows, including exploring alternative suppliers, managing production schedules, and improving logistical routes.
- Data in Procurement
- Sustainable Procurement
