In the fast-moving logistics industry where speed and efficiency are everything, fast and high-performance internet and Wi-Fi are essential to getting shipments out the door on time and keeping customers satisfied.
Network downtime isn’t just an inconvenience—it’s a costly disruption that can throw off delivery schedules and damage a company’s reputation.
Enter Meter, the innovative solution driving change in the world of logistics. Founded in 2015, Meter’s mission is to build enterprise-grade networks that are faster, more reliable, and more secure. With a full-stack approach that seamlessly integrates Meter’s own hardware, software, and operations, they ensure that companies can run smoothly on a modern, reliable network—no matter their size or sector.
Speaking exclusively to SupplyChain Strategy ahead of Manifest Vegas 2025 is Adam Ulfers, VP of Sales at Meter. He explains the seismic shift from experimentation to the widespread implementation of transformative technologies within the supply chain.
Can you share some background on yourself and the business?
Adam Ulfers: “Today, I run the global sales team at Meter. I’ve been in the industry for over a decade, most recently building and leading the global sales teams at Cisco Meraki.
“Meter provides internet infrastructure for the enterprise. Alongside our partners, we handle everything needed to get great internet, networking, Wi-Fi, and cell coverage in any space. We’ve spent the last decade building a unified network stack: enterprise hardware, intuitive software, and operational support delivered to our customers for one, predictable monthly fee. Today, hundreds of customers,from growing startups to the largest hedge fund in the world, trust Meter to run their networks.”
What inspired you to get involved in logistics?
Adam Ulfers: “The logistics industry relies on fast and highly performant internet and Wi-Fi to get shipments out the door to meet delivery schedules and maintain customer satisfaction. Network downtime can be disruptive and extremely costly to businesses, so leaders in logistics are turning to modern networking solutions, like Meter’s, to ensure their devices remain connected. Logistics companies like Go Bolt, Stord, Veho, and others use Meter to scale their warehouse and shipping operations. With Meter, they can reduce their total cost of ownership, increase operational efficiency, avoid heavy upfront hardware costs, and always have the latest technology in their spaces.”
What are you most looking forward to at Manifest 2025?
Adam Ulfers: “We’re really looking forward to connecting with leading logistics companies to demonstrate how they can save time and money with Meter’s end-to-end network solution. Today, warehouses have robust networks with numerous Internet of Things (IoT) devices. Robotic pickers, scanners and cloud-based software stacks require a reliable, secure, and scalable solution. Meter can provide a streamlined solution and management support to enable IT teams to focus on more high-leverage tasks for their business. We’re excited to showcase Meter’s solutions to this audience, building meaningful relationships along the way.”
How do you think events like Manifest are contributing to the overall evolution of supply chain and logistics? What makes it so special?
Adam Ulfers: “Events like Manifest play a critical role in driving the evolution of supply chain and logistics by fostering innovation, collaboration, and thought leadership across the industry. Supply chain challenges are increasingly complex and can really benefit from cutting-edge technology and cross-industry partnerships. Manifest helps bring these elements together in one place, creating a unique environment for progress.”
What, broadly, do you think 2025 holds for the supply chain space?
Adam Ulfers: “The adoption of new technologies in the supply chain space is accelerating, driven by the need for greater efficiency, resilience, and adaptability. In 2025, I expect to see a significant shift from experimentation to widespread implementation of AI and ML, IoT and sensor technologies. It will be imperative to have a network that supports this influx of new technologies to ensure each component stays online and productive.”
What does 2025 hold for your business specifically?
Adam Ulfers: “We’re growing quickly, serving hundreds of customers today across the US, Canada, and the UK. Into 2025, we’ll continue acquiring new distributed spaces as enterprises look for a solution that makes their life easier. We’re excited to grow our business in the shipping and warehouse space–Meter was purpose built for it. All we need is an address and a floor plan, and we can take care of the rest. From ISP procurement to network design, configuration, installation, and management, and finally, ongoing support and upgrades we work with and for our customers along the way.”
Learn more about Meter here.
- Digital Supply Chain
