Vizion: Putting Visibility into the Supply Chain First

If the past few years have shown us anything, it’s that the supply chain is far from straightforward. 

Supply chain leaders have had to become agile jugglers, balancing everything from global ‘black swan’ events to digital transformations, sustainability initiatives, and talent management. With so many moving parts, it’s no wonder the challenge can often feel overwhelming.

However, aiming to simplify matters for supply chains is Vizion. Vizion empowers companies to track and monitor individual containers during the container journey and has recently launched capabilities to actively monitor 60% of global trade. TradeView, Vizion’s Global Trade Intelligence platform and dataset is designed to measure and analyse the flow of goods to identify risk and improve supply chain resilience. 

Vizion’s container tracking solution seamlessly delivers the most comprehensive, standardised, and detailed container tracking events directly to any software system or spreadsheet. This empowers logistics service providers, shippers, and stakeholders with complete end-to-end visibility into the freight that fuels their business, ensuring they stay ahead of the curve. Too often, outdated data leaves companies in the dark when they need it most. Vizion’s real-time tracking solution provides its customers with instant updates, allowing them to monitor a container’s every move as it happens. Through Vizion, customers stay in control and make informed decisions with data that is fast and responsive.

Speaking exclusively to SupplyChain Strategy ahead of Manifest Vegas 2025, Kyle Henderson, CEO of Vizion, explains why he thinks the supply chain industry is at a pivotal moment amid a disruptive geopolitical world and a new US administration and the knock-on impacts these events have.

Can you share some background on yourself and the business?

Kyle Henderson: “I am the founder and CEO of Vizion, a leading company in the freight visibility industry. Vizion monitors, maps, and predicts global supply chains live. We provide unparalleled visibility into the flow of goods, enabling businesses and governments to identify risks, optimise logistics, monitor markets, and combat illicit trade. Imagine a world where you can trace the origin of every component in your product, or instantly detect anomalies that could disrupt your supply chain. That’s the power of having Vizion.”

What inspired you to get involved in logistics?

Kyle Henderson: “My career is all about using technology to change industries. I started back in 2015 with ClearMetal, where I realised how important logistics is. It’s how everything we use gets to us. It was important to use tech to make the whole process of moving stuff around the world way more efficient. I call this ‘using bytes to move atoms.’ Since starting Vizion, I have been focused on finding innovative solutions for supply chains and global trade. I am excited about the huge potential for tech to totally transform these areas.”

What are you most looking forward to at Manifest 2025?

Kyle Henderson: “Engaging with our customers and partners in person is a top priority for us. Events like Manifest provide the ideal setting for these valuable face-to-face interactions. Whether it’s on the bustling expo floor or during our dedicated Ion Stage event, these connections are invaluable for understanding the evolving needs of our customers and strengthening our partnerships.

“Furthermore, Manifest is a dynamic event for discovering the next wave of innovation in our industry. We’re always eager to explore emerging companies and groundbreaking technologies that are poised to disrupt the supply chain landscape. Keeping a finger on the pulse of these advancements is essential for us to stay ahead of the curve and continue delivering cutting-edge solutions to our clients.”

How do you think events like Manifest are contributing to the overall evolution of supply chain and logistics? What makes it so special?

Kyle Henderson: “Biggest and broadest. Manifest brings the largest audience of attendees from all over the supply chain space. Whether there to learn, shop for solutions, or reconnect with professional networks Manifest is a wonderful place to discover software, hardware, and people solutions for conquering supply chain challenges.”

What, broadly, do you think 2025 holds for the supply chain space?

Kyle Henderson: “The year 2025 is packed with unknowns: new US administration, deepening geopolitical tensions, the redrawing of supply chain networks to optimise resilience vs. cost. We should see freight rates improve as freight volumes return push past 2010 highs. Needs around supplier risk and compliance will continue to grow as regulation and politics make impacts. We’ll see large corporates begin reorganising to take better advantage of tech, optimise costs, and rethink the geographies they do business in.”

What does 2025 hold for your business specifically?

Kyle Henderson: “For Vizion, 2025 is about expanding on our customers’ success with the TradeView platform. We continuously monitor 99% of the container freight assets and have unprecedented visibility into what is being shipped worldwide. This intelligence is used to help logistics operators, supply chain planners, and market analysts understand and predict live trade at unprecedented detail and scope. Logistics Visibility, Supply Chain Risk, and Trade Forecasting are at the heart of Vizion’s 2025.”

Learn more about Vizion here.