Saul Resnick, UK & Ireland CEO for DHL Supply Chain, looks at the challenges and opportunities presented by the year ahead.

As we head into 2025, with the lessons of the past year under our belts and ongoing uncertainty about the scale of economic growth, resilience will become the dominant theme of supply chain planning and operating.

Resilience is no longer about bouncing back from adversity, but anticipating challenges and responding proactively. In a world where efficiency and reliability are expected, resilience translates into an organisation’s ability to ensure seamless operations regardless of external pressures.  

Planning and making investments  

The lessons from the past few years with the pandemic, geopolitical tensions and extreme weather events demonstrate the importance of planning ahead. In the new year, we will see businesses continue to look at omnishoring opportunities to avoid reliance on single markets or trade lanes. 3PLs with greater scale and agility will be leant on to reassure the C-suite that their supply chain isn’t vulnerable to volatility. By investing in the right capital projects that align with long-term strategic goals, business leaders can feel confident in their ability to navigate a complex landscape. 

Businesses will also likely maintain sufficient or even increase inventory volumes to better manage risks and uncertainties. Additional stock allows businesses to buffer against unpredictable disruptions and mitigate challenges. 

Using technology for decision-making 

Over the year ahead, access to technology and infrastructure will remain critical to resilience. AI, machine learning, predictive analytics, and IoT will become more valuable in helping businesses identify risks early and act decisively. For example, at DHL, our control towers provide end-to-end visibility across supply chains, allowing us to monitor potential disruption and take preemptive action.

Leveraging innovation, through data-driven insights and robotics, will also be essential for effectively managing costs and inventory while ensuring operational efficiency.

Keeping sustainability at the core 

Sustainability in business is not just an ethical requirement, but a cornerstone of business resilience. Businesses, regulatory bodies, and consumers are demanding more sustainable practices, so organisations that fail to out sustainability at the top of their priorities risk losing market share and reputational trust. 

The ramping up of Scope 3 emissions reporting will keep minds focused on transitioning to alternative fuels. In addition, there is likely to be more appetite for innovation in the circular economy. The logistics sector will play a key role in this, whether that’s in terms of waste management, returns handling, or refurbishment. 

With global supply chains facing increasing challenges, from climate change to resource shortages to changing consumer behaviour, it has never been more important for businesses to integrate sustainability into operations. This helps to ensure adaptability while reducing waste and costs, which is key during volatile economic conditions.  

The future will undoubtedly bring new challenges; however businesses can combat this by prioritising resilience in all aspects of their supply chain operations, enabling them to navigate uncertainty with confidence and be able to innovate, adapt and grow.

  • Collaboration & Optimization
  • Risk & Resilience
  • Sourcing & Procurement

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