Madhav Durbha, Group Vice President, CPG & Manufacturing, at RELEX Solutions, looks at the potential impact of US tariffs on UK supply chains.

The UK has not yet been hit by tariffs following the latest US election, but the possibility still looms large over the world’s supply chains. In an already uncertain environment for global trade, the extraordinary use of tariffs as threats to push Colombia to back down on deportation measures last week has taught us that we should expect the unexpected under a Trump presidency. The imposition of tariffs on Canada and Trudeau’s announcement of retaliatory measures raises the possibility of new tariffs and escalation into a global trade war. This introduces considerations that could influence sourcing strategies, operations, and margins across industries. Therefore, it is vital for businesses to take proactive steps to prepare and reduce their exposure to risk. 

Drawing from past tariff cycles, businesses can see how strategic planning and resilient supply chains are essential to managing uncertainty. Let’s examine how tariffs may affect industries differently, explore the benefits of scenario planning, and outline how automation and regionalisation can help businesses prepare for the unknown effectively. 

Industry Impacts: Uneven Effects Across Sectors  

Not all industries are equally exposed to tariff-related disruptions. Certain sectors face unique challenges due to their dependencies and constraints. Fresh produce has geographic constraints that further complicate tariff responses. For example, crops like avocados and mangoes require specific climates and growing conditions and need to be available to certain customer specifications and attributes, making alternate sourcing harder. 

In consumer electronics, production costs and timelines for products like smartphones and laptops could be disrupted considering the concentration of the global supply chain for consumer electronics in East Asia. 

And for luxury fashion and accessories, materials are often difficult to source elsewhere without compromising quality. Tariffs could force brands using products like Italian leather to absorb the higher costs or pass them to consumers, which can potentially reduce demand.  

These industry-specific sensitivities highlight the importance of assessing vulnerabilities and planning to minimise disruptions. 

The proposed US tariffs would directly affect the landed costs of imported goods, creating ripple effects across supply chains. Companies often have to make difficult choices when margins tighten. Many are forces to choose whether to absorb the added costs, pass them on to customers, or operate more efficiently. Higher costs may drive up inflation, limiting consumer spending – a significant challenge for discretionary industries like consumer electronics and luxury goods. If prices continue to climb, it could slow economic growth, making it critical for businesses to account for these risks in their planning. 

Scenario Planning: Preparing for the Unknown 

Scenario planning is a critical tool for businesses navigating tariff uncertainty. Running scenarios for a range of potential outcomes allows companies to prepare for various possibilities. These can range from modest tariff increases to extreme scenarios like 60% duties. These exercises help businesses evaluate cost implications, prioritise supplier diversification, and develop contingency plans. By simulating potential outcomes in advance, companies can make informed decisions without wasting time reacting to unforeseen developments. 

The Role of Automation and Technology  

Automation and advanced technologies are essential for building resilience in the face of tariff uncertainty. For example, a food manufacturer transitioning from a traditional facility to an onshore automated production line can improve productivity, optimise resource use, and reduce waste while creating opportunities for employees to develop new skills. By enhancing operational efficiency and scalability, automation allows businesses to adapt quickly to unpredictable geopolitical events. It complements workforce efforts by taking over repetitive tasks, allowing employees to focus on more complex, value-added activities. 

Furthermore, planning systems using AI can provide real-time insights to help businesses. The technology can be used to optimise inventory, identify alternative sourcing options, and respond quickly to disruptions. By integrating AI-driven tools, companies can uncover opportunities to mitigate cost pressures and streamline decision-making processes. 

Regionalisation and Sustainability  

The shift toward regionalised supply chains offers significant advantages, both operationally and environmentally. Sourcing closer to end markets helps reduce lead times, improve supply chain predictability, and lower transportation distances. 

For industries like apparel, regional hubs closer to key markets can reduce shipping costs and improve flexibility, helping businesses mitigate tariff risks. These strategies not only improve operational efficiency but also support sustainability efforts by reducing carbon emissions and waste. Regionalisation also provides greater flexibility in navigating geopolitical shifts. By diversifying sourcing across multiple regions, businesses can better manage risk and avoid overreliance on any single country. 

Practical Steps for Businesses  

To prepare for potential tariff disruptions, businesses should first assess their vulnerabilities by analysing supply chain dependencies to identify areas most exposed to tariffs, especially in sectors heavily reliant on imports. Investing in technology, by leveraging automation and AI can boost efficiency, optimise inventory, and allow businesses to make smarter data-driven decisions. Advanced technologies can help businesses adjust to tariff-driven cost pressures by identifying alternative suppliers or reducing inefficiencies. Scenario planning can also help companies explore the effects of various tariff levels and develop contingency strategies that minimise disruption.  

In addition, businesses should build a more resilient supplier network by incorporating regional hubs and reducing reliance on single-country sourcing and prioritise sustainability in supply chain strategies to help reduce waste, cut emissions, and strengthen long-term resilience against future disruptions. 

Tariffs have rarely been in such a volatile position. Uncertainty of this magnitude calls for a proactive and strategic approach. By identifying vulnerabilities, adopting advanced technologies, and exploring regional sourcing options, businesses can create supply chains that are both resilient to disruptions and positioned for long-term success. By investing in resilient supply chains and leveraging technology, businesses can turn tariff challenges into opportunities for growth and innovation. 

  • Risk & Resilience
  • Sourcing & Procurement

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