At Manifest 2026 in Las Vegas, 4flow sets out a clear vision for the next phase of supply chain transformation: faster decisions, predictive intelligence and continuous optimisation across the entire value chain. Natalia Andreyeva, Vice President, GTM Strategy for North America, and Greg Toornman, Senior Level Global Supply Chain Executive, at 4flow, explain…
Speed is now the defining currency of supply chain performance. “What’s really changing is that everybody’s looking for the speed of decision-making,” says Natalia Andreyeva, Vice President, GTM Strategy for North America, 4flow. “The environment of the supply chain is so volatile and fast-paced, especially over the last seven years, that it needs to be timely decisions all the time. Supply chains need to move into a more adaptive and responsive state of mind. Companies that can make decisions faster will essentially earn their differentiation in the market.” Greg Toornman, Senior Level Global Supply Chain Executive, 4flow, agrees. “More organisations predictive analytics are looking to integrate that can enable them to establish workflows or game plans if an event happens. As Natalia mentioned, speed and adaptability are critical. What more can you do to respond than be prepared?”
From visibility orchestration platform strategy with execution.
4flow has long positioned itself at the intersection of consulting, software and operational execution. Its combined services and technology model spans network design, transportation optimisation and daily operational planning. Increasingly, it is bringing those capabilities together under an AI-driven, end-to-ends that connects strategy with execution.
Customers, Andreyeva explains, are under intense pressure. “Cost pressures and volatility in supply chain are among the highest priorities they bring to us. The second is fragmented systems in their tech stack. The third is how to invest in technology so that their businesses and supply chains perform better at lower cost.” The answer is not another siloed tool. It is integration. “I actually think it’s on us as solution providers to help with that,” she says. “We connect different domains together inside a unifying platform so we can bring all the data from existing systems into one place and build decision systems on top of that…”
- Events
- Together in Events