Agreena now has two methodologies validated to the highest levels for their respective use cases

Agreena, the company powering the global transition to regenerative agriculture, has achieved validation of its Scope 3 Project from SustainCERT, the independent validation and verification body recognised for its role in ensuring transparency and credibility in climate accounting.

This news comes as corporates face mounting pressure to disclose verified Scope 3 emissions under the Science Based Targets initiative (SBTi), the EU Corporate Sustainability Reporting Directive (CSRD), and upcoming US SEC climate disclosure rules. Agreena’s SustainCERT validation for its on-farm regenerative interventions is the first step toward verification into Verified Impact Units (VIUs). Once issued, VIUs will give companies a traceable, auditable way to account for investments in decarbonising their agricultural supply chains — typically the largest contributor to total Scope 3 emissions — while enabling co-claiming across the value chain.

The announcement follows the Agreena Carbon Project’s Verra Verified Carbon Standard (VCS) verification in September, which issued 2.3 million carbon credits across 1.6 million hectares of regeneratively farmed land. SustainCERT validation builds on this integrity, focusing on Scope 3 reporting and enabling core safeguards such as tracking Impact Units and Proof of Sourcing.

The validation helps companies mitigate risks like double counting and freeriding, supports multiple types of farm partnerships — whether companies source directly from those fields or engage through wider value-chain collaborations — and drives collaboration across the value chain through co-financing and co-claiming arrangements, ensuring exclusivity and confidence in reported data.

Simon Haldrup, CEO and Co-founder and CEO of Agreena, commented: “SustainCERT validation reinforces Agreena’s role as the bridge between corporate ambition and farmer action. For companies with agricultural crops in their value chains, this milestone unlocks a way to collaborate directly with farmers and suppliers to transition to more sustainable practices, reduce emissions, and verify increases in soil carbon. By enabling verified impact to be transferred along the value chain with integrity, we’re helping build a more transparent and collaborative model for agricultural decarbonisation.”

SustainCERT’s validation assessed the Agreena methodology, data model, and monitoring, reporting and verification (MRV) framework – confirming alignment with recognised international best practices and the globally adopted Verra VM0042 methodology. This ensures that each Impact Unit carries a comparable level of credibility and assurance to a Verra-issued carbon credit.

“The Agreena S3 Project supports farmers across Hungary, Romania, Poland, Spain and the UK in adopting regenerative agriculture practices to reduce emissions and increase soil carbon. Methodology VM0042 is used to measure GHG reductions and removals. We concluded that the design of the Agreena S3 project meets the SustainCERT Verification requirements for Value Chain Interventions,” added Marion Verles, CEO of SustainCERT.

  • Sustainability

Consumers today are more environmentally conscious than ever, making sustainable procurement essential for businesses aiming to thrive. By integrating Corporate…

Consumers today are more environmentally conscious than ever, making sustainable procurement essential for businesses aiming to thrive. By integrating Corporate Social Responsibility (CSR) principles into procurement processes, organisations can go beyond traditional criteria like price and quality to include environmental and social factors, supporting their sustainable development goals. Writes Adam Spurdle, COO at Communisis Brand Deployment.

Unilever’s Sustainable Living Plan is a prime example of this. Launched in 2010, this initiative aimed to align profit with purpose by decoupling business growth from environmental harm while enhancing social impact. With ambitious goals like sourcing 100% of its agricultural raw materials sustainably, Unilever shows us that sustainable procurement can create real value—not just for the company, but for all stakeholders.

Tim Mawhood, Executive Director, GHD Advisory, answers our questions on supply chain sustainability and procurement’s role in driving ESG transformation.

Consumers are cutting businesses no slack when it comes to sustainability, and so procurement has to meet high environmental, social and ethical standards. It’s only by taking consumer demands seriously that companies will start to significantly reduce their environmental footprint, promote fair labour practices, and improve their reputation. 

However, it’s not only about reputation and ethics. A sustainable approach to the supply chain also helps to mitigate risks associated with supply chain disruptions and regulatory compliance while also leading to cost savings through improved efficiency and waste reduction. 

As resources become scarcer and consumer expectations evolve, sustainable procurement ensures that businesses remain resilient and competitive, ultimately contributing to a more sustainable future for all.

Despite its benefits, unfortunately sustainable procurement does come with some challenges.

Initial Costs 

Sustainability often comes with an initial price tag that can be daunting for businesses. The higher cost of sustainable materials may deter companies focused on cost-containment, keeping consumption of sustainable products low. 

However, as sustainability becomes the norm, increased competitiveness within supply chains will likely drive prices down. By starting their sustainability journey now, businesses can position themselves for greater savings and environmental value over time, ultimately balancing those initial expenses with long-term financial and ecological benefits.

Supply Chain Complexity

Navigating diverse regulations across countries poses a significant challenge for businesses. Different regions have varying sustainability requirements, making compliance complex, especially in less mature markets where partners may not yet recognise the value of sustainable practices. 

To overcome this, organisations must stay informed about regulatory changes and actively engage with stakeholders to promote sustainable sourcing and practices, ensuring consistency across their supply chains.

Ian Thompson, VP Northern Europe at Ivalua, explores the road to supply chain recovery, starting with procurement’s source-to-pay process.

Data Visibility

A lack of standardised metrics for measuring sustainability can complicate efforts to track and compare environmental and social impacts. Inconsistent tracking methods and varying approaches to sustainability can lead to confusion and conflicting results for the same product. This challenge is amplified when sourcing for multiple clients. 

To improve data visibility, businesses should adopt unified standards for traceability and carbon output, leveraging technology to streamline data collection and reporting across their supply chains.

Culture and Incentives

Establishing the right organisational culture is essential for driving meaningful change in procurement. Currently, many procurement functions prioritise cost savings over sustainability gains, creating a capital-focused culture rather than one centred on carbon reduction. 

To create a culture that prioritises sustainability, businesses need to align incentives with environmental objectives, scrutinising purchasing volumes and actively working to reduce their carbon footprint.

Lack of Visibility

Inconsistent data flows and limited collaboration among stakeholders can cloud transparency in supply chains. When systems are not cooperating and data anomalies arise, tracking goods and operations becomes particularly challenging. Siloed operational units and a reluctance to share information further complicate matters. 

To improve visibility, organisations should encourage collaboration and open communication across departments, breaking down silos to achieve a clearer understanding of their entire supply chain.

Getting technical

Technology, including AI, is starting to be more widely used to improve chain visibility. By incorporating AI into their analytics processes, organisations can analyse large amounts of data, uncovering patterns and insights that lead to better-informed decisions. 

Integrate AI with IoT and cloud computing allows for continuous monitoring of supply chains in real time. So, rather than being reactive to issues, AI can help businesses anticipate potential disruptions, including downtime, and optimise their operations in light of that. Some AI platforms even provide recommendations on how to mitigate these disruptions and improve workflows, including exploring alternative suppliers, managing production schedules, and improving logistical routes.

  • Data in Procurement
  • Sustainable Procurement