Anne Lielahti, VP Customer Experience at Transporeon, digs into the benefits of upskilling for the sake of a more stable supply chain

The UK’s driver shortage continues to place a significant strain on the logistics sector, reflecting a global challenge that is driving up costs and constraining growth. In the US, freight operators are losing an estimated $95.5 million every week due to unfilled driving roles, while in Europe the International Road Transport Union (IRU) also highlights the scale of the problem. It estimates that Europe is short of nearly 500,000 drivers, with fewer than 5% under the age of 25.

The UK is no exception. Despite short-term interventions over recent years, the underlying structural issues remain unresolved as the industry looks towards 2026. Conventional hiring strategies are no longer keeping pace with demand, particularly in a sector long characterised by high churn, rising operational complexity and tight margins. Increasingly, logistics leaders are recognising that the solution does not lie in recruiting harder, but in retaining smarter.

Analysis from the Logistics UK’s Compliance Report 2025 highlights the UK HGV sector in 2025 finds itself “at a crossroads” and “a renewed investment in targeted training and recruitment is needed to help address continued labour shortages and potential supply chain disruption”. By focusing on developing existing teams, companies can build loyalty, capability and resilience, while creating a more attractive proposition for new recruits entering the sector.

In a sector where margins are tight and global disruption is constant, upskilling isn’t a perk, it’s the most cost-effective strategy to stabilise the driver workforce, protect capacity and future-proof the UK’s supply chain, as Anne Lielahti, VP Customer Experience at Transporeon explains.

Why “moving from A to B” no longer defines the modern driver

This shift towards upskilling is becoming essential as the nature of logistics roles evolves. According to the World Economic Forum, 44% of worker skills are expected to be disrupted within the next five years, and more than half of the global workforce will require retraining by 2027. For logistics operators, these changes are being driven by digitalisation, modern technology, automation and increasing customer expectations around speed, transparency and reliability.

As a result, the industry must build a pipeline of multi-skilled drivers and depot staff who can adapt quickly to new technologies and more complex operational demands. Drivers are no longer just responsible for moving goods from A to B; they are increasingly interacting with new technology,  managing data and AI-powered workflows, and contributing to real-time operational decision-making on the road. Without targeted training and support, these changes risk adding friction and frustration to already stretched roles.

This is where the link between upskilling and digitalisation becomes critical. When implemented effectively, technology has the potential to remove inefficiencies, reduce administrative burden, increase road safety and make logistics roles more attractive. However, the benefits of digital tools can only be fully realised if drivers and operational teams are included as confident and capable users of those systems.

For example, the digitisation of the electronic consignment note (eCMR) can dramatically improve planning accuracy and end-to-end visibility across the supply chain. By replacing manual paperwork, eCMR reduces errors, speeds up processes and saves drivers valuable time at collection and delivery points. When integrated with live mapping and route guidance tools, it also helps drivers navigate more safely and efficiently, reducing the risk of wrong turns, unsuitable roads and last-minute manoeuvres that can compromise road safety. Yet to unlock these gains, drivers must be trained to use digital documentation tools efficiently and understand how the data they capture supports wider operational performance.

Efficiency and flow 

Dynamic time-slot scheduling alongside real-time dock and yard management tools can significantly minimise congestion, reduce waiting times and improve overall yard flow. By using real-time data to refine ETAs and ETDs, prioritise resources and accelerate turnaround times, these solutions help ensure drivers spend less time queuing and more time on the road, boosting productivity, job satisfaction and asset utilisation. However, to avoid new bottlenecks and ensure real-time insights deliver on their promise, it’s essential to upskill operational teams so they can confidently interpret and act on the data.

Advanced market analytics and real-time operational insights allow organisations to uncover patterns and hidden inefficiencies, optimise routes and improve overall utilisation. In a market where finding additional drivers is increasingly difficult, the ability to do more with the capacity already available is a powerful competitive advantage. Upskilled teams are better positioned to leverage these insights, supporting smarter decision-making across the network.

And finally…

In a sector where margins are tight and global disruption is constant, upskilling is no longer a “nice to have”. It is the most cost-effective strategy available to stabilise the driver workforce, protect operational capacity and future-proof the UK’s supply chain. As industry experts are saying now more than ever, organisations that align workforce development with digital transformation will be best placed to navigate ongoing labour shortages and emerge stronger in the years ahead.

  • People & Culture

Google, BT and DCMS among over 1,000 organisations offering free mentorship to independent organisations through Digital Boost

Digital Boost, a new platform connecting organisations with digital skills founded by serial entrepreneur Sherry Coutu CBE, has today set out a bold ambition to digitally upskill 500,000 women from female-led organisations by January 2022, with 200,000 of those from BAME backgrounds. This comes as recent research revealed that 97% of charities feel insecure about their command of digital skills, while a survey conducted by BT and Small Business Britain found that 63% of small businesses lack confidence in future-proofing their business.

Digital Boost helps small organisations access digital skills through unlimited free one-to-one mentorships delivered by volunteers at some of the world’s most respected organisations including Google, DCMS, Visa, BT and The Big Lottery. Digital Boost is also working with its partners to offer specialised workshops and access to short online courses to its learners. 

Since its launch in June 2020, Digital Boost has mentored more than 2,000 small businesses and charities. It currently has 1,600 partners listed on the platform and has successfully delivered multiple one-to-one mentoring sessions. 

Sherry Coutu CBE, founder of Digital Boost, said, “We’re proud to work alongside our valued partners to mentor at least 1 million people who work for small businesses and charities by 31st January 2022, of which 20% will identify themselves as BAME and 50% will identify themselves as female. With our enhanced digital platform that offers unlimited mentoring support as well as commercial partnerships for potential corporates, we believe we can significantly boost the revenues of female-led businesses”.

As a beneficiary of multiple mentoring sessions, Amanda Mann, founder of Mann’s Cookies, said: “Mine is a Covid-19 business. I couldn’t imagine I would have so much fun and meet such amazing people but I didn’t have any business experience so I am so grateful I found Digital Boost. They were brilliant on our mentoring calls and they were great at helping me get to grips with the mechanics of business, showing me how to deliver great customer service and sharing tips on keeping up my social media presence.”