Cyrus Gilbert-Rolfe, Chief Commercial Officer at Kezzler, dives into how supply chain professionals can prepare for the future by standardising their data.

In today’s world of fragmented value chains and increasing uncertainty, supply chain disruption is no longer an exception – it’s sadly, often, the norm. Whether due to global conflicts, climate events, pandemics, or regulatory pressure, businesses must now operate with agility and foresight. And at the heart of this transformation lies a simple but critical need: data.

More specifically, the ability to capture, share, and interpret granular supply chain data in real time is becoming a cornerstone of operational resilience, sustainability, and regulatory compliance. That’s where EPCIS 2.0, GS1’s visibility data standard, comes into play.

Unlike its predecessor, EPCIS 2.0 reflects the reality of modern supply chains. It supports richer, more structured data, enabling interoperable traceability across systems, stakeholders, and borders. 

Digital traceability is no longer optional

The demand for traceability is growing exponentially. Consumers expect to know where their products come from, under what conditions they were made, and how they can be reused or recycled. Regulators, particularly in the EU, are implementing frameworks like the Digital Product Passport (DPP) to enforce such transparency.

These shifts introduce massive data requirements that legacy systems were never designed to handle. Fragmented systems, paper-based processes, and non-standard formats not only increase inefficiencies, but they also make compliance, sustainability, and recall management nearly impossible to scale.

EPCIS 2.0 is built to address this. It provides a common language for supply chain events, allowing businesses to capture detailed, event-based data such as where an item was shipped, under what temperature conditions, or which batch of raw material was used. This level of insight can be the difference between a swift product recall and a full-blown crisis.

From compliance to circularity: What EPCIS 2.0 enables

The relevance of EPCIS 2.0 extends far beyond compliance. Its core capabilities are based on capturing the ‘what, when, where, why, and how’ of each product movement or transformation, making it a foundational tool for the circular economy.

  • Sustainability: By embedding certifications, sustainability claims, and environmental data into digital events, companies can provide transparent proof of product provenance and lifecycle impacts.
  • Recall and risk management: When a problem arises, whether a contaminated food ingredient or faulty component, companies can immediately isolate and trace the affected batches, minimising financial and reputational damage.
  • Product lifecycle management: By tracking items from production through repair, resale, and recycling, EPCIS 2.0 supports extended producer responsibility and enables efficient returns or refurbishment programs.

Crucially, this level of traceability is achieved not through bespoke integrations or proprietary software, but through global standards, enabling seamless interoperability across borders and industries.

A real-world example: Building a data marketplace at scale

The journey toward end-to-end digital traceability can be complex. But when done right, the benefits extend far beyond logistics.

Take the case of Migros Group, Switzerland’s largest retailer. Facing challenges around fragmented data, inefficient returns processes, and lack of supply chain visibility, Migros set out to modernise its operations – not through piecemeal tools, but through the creation of a centralised Logistics Data Marketplace based on EPCIS 2.0.

This initiative involved:

  • Assigning unique digital identities to each returnable transport item (RTI), enabling precise tracking and reuse.
  • Automating data capture using RFID, which reduced reliance on manual entry and minimized errors.
  • Capturing EPCIS event data for key steps like aggregation, shipping, and receiving – allowing for full visibility of every batch, pallet, and shipment.

The result? Improved shelf availability, reduced waste, faster goods receiving, and a stronger foundation for sustainability reporting. Most notably, the data was not siloed – it was made available through a collaborative platform where all stakeholders, from manufacturers to distributors, could access the same real-time insights.

How supply chain leaders can prepare

While EPCIS 2.0 is technically advanced, its real power lies in its simplicity: using shared standards to enable shared visibility. But to implement it successfully, companies need to follow some strategic steps:

  1. Start with your business problems: Whether it’s improving inventory accuracy, meeting regulatory demands, or enabling product take-back schemes, your use case should drive your data model – not the other way around.
  2. Map your critical process steps: Identify where visibility matters most. For example, in a cold chain, temperature monitoring at transit points may be critical. In manufacturing, the transformation of raw materials into finished goods is key.
  3. Model visibility events: Using EPCIS’s event types you can structure how each step is tracked, verified, and shared.
  4. Use the Core Business Vocabulary (CBV): Adhering to standardised vocabulary ensures your data can be understood and used by partners and regulators alike.
  5. Enable interoperability through Digital Link: Combining EPCIS 2.0 with the GS1 Digital Link standard allows serialized product data to be directly embedded into on-pack codes, creating a bridge between physical products and digital data.

Looking ahead: A foundation for resilience

The convergence of regulation, consumer expectation, and technology is changing how businesses think about supply chains. What was once an operational back end is now a strategic asset – central to reputation, revenue, and resilience.

By adopting EPCIS 2.0, companies are not simply responding to change – they are laying the groundwork for a future-ready infrastructure. This approach enables real-time, data-driven decision-making, facilitates transparent product journeys that help build consumer trust, and allows for faster, more accurate responses to disruptions. Additionally, it fosters smarter collaboration across supply chain networks, ensuring all stakeholders can operate with a shared understanding and greater agility.

The stakes are high, but the opportunity is greater. For those willing to embrace data standardisation and traceability, EPCIS 2.0 offers a clear and powerful path forward.

  • Data in Procurement

Consumers today are more environmentally conscious than ever, making sustainable procurement essential for businesses aiming to thrive. By integrating Corporate…

Consumers today are more environmentally conscious than ever, making sustainable procurement essential for businesses aiming to thrive. By integrating Corporate Social Responsibility (CSR) principles into procurement processes, organisations can go beyond traditional criteria like price and quality to include environmental and social factors, supporting their sustainable development goals. Writes Adam Spurdle, COO at Communisis Brand Deployment.

Unilever’s Sustainable Living Plan is a prime example of this. Launched in 2010, this initiative aimed to align profit with purpose by decoupling business growth from environmental harm while enhancing social impact. With ambitious goals like sourcing 100% of its agricultural raw materials sustainably, Unilever shows us that sustainable procurement can create real value—not just for the company, but for all stakeholders.

Tim Mawhood, Executive Director, GHD Advisory, answers our questions on supply chain sustainability and procurement’s role in driving ESG transformation.

Consumers are cutting businesses no slack when it comes to sustainability, and so procurement has to meet high environmental, social and ethical standards. It’s only by taking consumer demands seriously that companies will start to significantly reduce their environmental footprint, promote fair labour practices, and improve their reputation. 

However, it’s not only about reputation and ethics. A sustainable approach to the supply chain also helps to mitigate risks associated with supply chain disruptions and regulatory compliance while also leading to cost savings through improved efficiency and waste reduction. 

As resources become scarcer and consumer expectations evolve, sustainable procurement ensures that businesses remain resilient and competitive, ultimately contributing to a more sustainable future for all.

Despite its benefits, unfortunately sustainable procurement does come with some challenges.

Initial Costs 

Sustainability often comes with an initial price tag that can be daunting for businesses. The higher cost of sustainable materials may deter companies focused on cost-containment, keeping consumption of sustainable products low. 

However, as sustainability becomes the norm, increased competitiveness within supply chains will likely drive prices down. By starting their sustainability journey now, businesses can position themselves for greater savings and environmental value over time, ultimately balancing those initial expenses with long-term financial and ecological benefits.

Supply Chain Complexity

Navigating diverse regulations across countries poses a significant challenge for businesses. Different regions have varying sustainability requirements, making compliance complex, especially in less mature markets where partners may not yet recognise the value of sustainable practices. 

To overcome this, organisations must stay informed about regulatory changes and actively engage with stakeholders to promote sustainable sourcing and practices, ensuring consistency across their supply chains.

Ian Thompson, VP Northern Europe at Ivalua, explores the road to supply chain recovery, starting with procurement’s source-to-pay process.

Data Visibility

A lack of standardised metrics for measuring sustainability can complicate efforts to track and compare environmental and social impacts. Inconsistent tracking methods and varying approaches to sustainability can lead to confusion and conflicting results for the same product. This challenge is amplified when sourcing for multiple clients. 

To improve data visibility, businesses should adopt unified standards for traceability and carbon output, leveraging technology to streamline data collection and reporting across their supply chains.

Culture and Incentives

Establishing the right organisational culture is essential for driving meaningful change in procurement. Currently, many procurement functions prioritise cost savings over sustainability gains, creating a capital-focused culture rather than one centred on carbon reduction. 

To create a culture that prioritises sustainability, businesses need to align incentives with environmental objectives, scrutinising purchasing volumes and actively working to reduce their carbon footprint.

Lack of Visibility

Inconsistent data flows and limited collaboration among stakeholders can cloud transparency in supply chains. When systems are not cooperating and data anomalies arise, tracking goods and operations becomes particularly challenging. Siloed operational units and a reluctance to share information further complicate matters. 

To improve visibility, organisations should encourage collaboration and open communication across departments, breaking down silos to achieve a clearer understanding of their entire supply chain.

Getting technical

Technology, including AI, is starting to be more widely used to improve chain visibility. By incorporating AI into their analytics processes, organisations can analyse large amounts of data, uncovering patterns and insights that lead to better-informed decisions. 

Integrate AI with IoT and cloud computing allows for continuous monitoring of supply chains in real time. So, rather than being reactive to issues, AI can help businesses anticipate potential disruptions, including downtime, and optimise their operations in light of that. Some AI platforms even provide recommendations on how to mitigate these disruptions and improve workflows, including exploring alternative suppliers, managing production schedules, and improving logistical routes.

  • Data in Procurement
  • Sustainable Procurement

Shelley Salomon, VP of Global Business, Amazon Business, discusses her company’s commitment to fostering gender diversity in procurement.

Procurement’s gender imbalance isn’t new.

Traditionally, the function was regarded as a male-dominated profession. But change is afoot, in more ways than one. While a digital transformation amidst technological innovation is well-publicised, another evolution is underway within the workforce.

Gender diversity has become an important component of many company strategies globally. While progress to encourage more women into procurement has already started. There still remains an imbalance, particularly among those holding leadership positions. With current statistics suggesting around one in four leadership positions are held by women, there is still room for improvement.

So, is progress happening quickly enough? Shelley Salomon, VP of Global Business at Amazon Business, discusses her organisation’s commitment to fostering gender diversity and how women can reach parity in procurement. 

In your opinion, where is procurement today in terms of women’s representation in 2024?

Shelley Salomon: “Women’s representation in procurement has seen progress these past few years, but there remains room for further improvement. Gartner’s data shows that women comprise 41% of the supply chain workforce. It’s encouraging to see greater gender diversity within the industry.

“While these statistics are encouraging, they also highlight ongoing challenges. Particularly at the leadership level. Only 25% of leadership roles are held by women. This disparity underscores the need for sustained efforts to promote gender diversity and support women’s ascension to senior positions within procurement.

“My perspective on this trend is one of cautious optimism. The progress we see is promising, reflecting a growing recognition of women’s unique contributions to procurement roles. Diverse perspectives and gender equity are vital for effective decision-making and problem-solving. Additionally, multiple credible studies show that companies with the greatest gender balance in the C-suite are likelier to achieve above average financial results. However, much work must be done to ensure these advancements translate into lasting change.”

While progress to encourage more women into the workforce seems to be underway, there is still a major disparity in the number of women leaders in procurement. What is the best way to go about rectifying this? 

Shelley Salomon: “I believe there’s a significant opportunity to welcome more women into procurement leadership roles. By establishing robust mentorship and sponsorship programmes, organisations can provide invaluable guidance, support, and networking opportunities. Thus empowering women to thrive in their careers and gain visibility within the organisation. Investing in inclusive leadership development programmes is essential. These initiatives focus on building inclusive skills and readiness for leadership roles, continuing to foster a more inclusive and dynamic workforce.

“In my opinion, implementing inclusive hiring practices that actively promote gender diversity, such as using diverse hiring panels and conducting blind recruitment processes, is essential to minimising biases. 

“Lastly, setting clear, measurable goals for increasing the number of women procurement leaders and regularly reporting on progress to hold leadership teams accountable can drive meaningful change. By taking these proactive steps, organisations can create a more equitable environment that supports the advancement of women into leadership roles within procurement.”

Read the full story here!


  • AI in Procurement
  • Data in Procurement
  • Digital Procurement
  • Procurement Strategy
  • Sustainability Technology

Our cover story this month…  Marriott International Inc: A more sustainable supply chain  With science-based targets approved, Marriott is accelerating…

Our cover story this month… 

Marriott International Inc: A more sustainable supply chain 

With science-based targets approved, Marriott is accelerating work to help make its supply chain more sustainable. We speak to Stéphane Masson, Senior Vice President, Procurement, Marriott International, Inc. – for our exclusive cover story this month – to find out how… 

“Like many global companies, Marriott recognises that serving our world helps the communities where we operate and is also good business,” Masson tells us. “This Earth Day, we announced the approval of our near-and-long-term science-based emissions reduction targets by the Science-Based Targets initiative (SBTi), with a goal to reach net-zero greenhouse gas (GHG) emissions by no later than 2050. Approval of these targets is bringing heightened focus on our work to embed sustainability in our operations.  

Specifically, the company has committed to reduce absolute scope 1 and 2 GHG emissions 46.2% by 2030 from a 2019 base year. Marriott also commits to reduce absolute scope 3 GHG emissions from fuel and energy-related activities, waste generated in operations, employee commuting, and franchises 27.5% within the same timeframe.  

Importantly for our team and the suppliers we work with across the globe, Marriott’s targets include 22% of our suppliers by emissions—covering purchased goods and services, capital goods, and upstream transportation and distribution—which will have science-based targets by 2028. 

In the longer term, Marriott also aims to reduce absolute scope 1 and 2 GHG emissions 90% by 2050 from a 2019 base year and reduce absolute scope 3 GHG emissions 90% within the same timeframe.  

Our Global Procurement organisation plays an important role in setting up Marriott as we work to achieve the targets within this timeline. And it will require an evolution in how we engage Marriott associates, our suppliers, and other members of the industry.” 

Read the full story here! 

Grupo Modelo: Procurement and sustainability in action! 

We speak to Soqui Calderon, Regional Director of Sustainability for Grupo Modelo and the Middle Americas Zone, to see how the beverage giant is tackling sustainability from a procurement perspective… 

Grupo Modelo is a giant. A leader in the production, distribution and sale of beer in Mexico, Grupo Modelo is part of the Middle America Region (of the AB InBev Group) and boasts 17 national brands, among which are Corona Extra, the most valuable brand in Latin America, as well as Modelo Especial, Victoria, Pacífico and Negra Modelo. The company also exports eight brands and has a presence in more than 180 countries while operating 11 brewing plants in Mexico. 

Through more than nine decades, Grupo Modelo has invested and grown within – and with – Mexico, generating more than 30,000 direct jobs in its breweries and vertical operations, located throughout the country. 

Grupo Modelo, like many forward-thinking companies, is currently focused on a drive towards establishing a truly sustainable business. This endeavour is best exemplified in the Middle Americas Zone (MAZ), where sustainability efforts have been led by for the past five years by Soqui Calderon Aranibar, Regional Sustainability and ESG Director. Ambitious targets have been established for the region, but some remarkable achievements have already been made. As Calderon says: “For our team, sustainability is not just part of our business, it IS our business.” 

Read the full story here! 

SDI International: Delivering tail spend excellence 

SDI International’s Brendan Curran and Joaquín Morales discuss empowering procurement innovation, the importance of effective tail spend management, and how its Master Vendor programme transforms the function 

In a world of greater complexity and risk, technology adoption and digitalisation, and an ever-evolving compliance and regulatory environment, procurement teams still grapple with a perennial challenge: cost reduction. Which is why tail spend management – often overlooked and unmanaged while procurement focuses its attention on strategic, high-spend categories – is so important. Indeed, for many organisations, taking effective control of costly, one-off buys and high-volume, low-value purchases involving numerous suppliers can deliver as much as 5% to 10% of cost savings, according to Boston Consulting Group. 

But tail spend, by its nature, is complicated. It requires significant focus to effectively manage high volumes of data, often has a perceived lack of strategic importance within both procurement and the wider organisation, lacks visibility, involves vast numbers of transactions, many product categories, and a largely anonymous supplier base, and can bring potential compliance risks because of poor onboarding processes or inconsistent terms and conditions.  

Tackling the problem can be daunting for procurement teams. But, according to SDI International, it doesn’t have to be. The organisation, one of the world’s largest diversity and woman-owned procurement outsourcing and technology providers, delivers industry-leading holistic tail management solutions based on a successful formula: simplify, digitalise, innovate. Its Master Vendor programme provides procurement teams looking to tackle their tail with a one-stop solution for tail spend that leverages the latest and most efficient technologies to handle supplier onboarding and on-time payment, and manage the entire tail supply chain, stakeholder servicing, and escalations. The result is a procurement department better able to drive cost saving, efficiencies, and more strategic outcomes.  

Read the full story here! 

  • AI in Procurement
  • Data in Procurement
  • Digital Procurement
  • Procurement Strategy
  • Sustainable Procurement