Andy Baillie, VP of UKI & APAC at Semarchy, explains how supply chain managers can take on the mammoth task of data management in manufacturing.

Manufacturers produce vast quantities of data. This information is created at every stage of a complex network of machines, systems, and applications. Annually, the sector generates over 1,800 petabytes of data. This is double the data generation as the next closest industry. 

Given the ongoing need to reevaluate supply chains in the wake of COVID-19, having reliable and efficient data is crucial for aiding decision making processes and risk management. Reliable data will ensure accurate demand forecasting, improved quality control, efficient inventory management, and true end-to-end visibility. 

Manufacturers’ primary challenge is the heavy data loads from disparate, poorly connected systems, which complicates effective data management and clarity. Data scientists spend about 80% of their time preparing data instead of analysing it. This is because organisations deal with an average of at least 31 different data sources. Unifying that data and ensuring its accuracy is therefore essential.

This leads to inconsistencies and inaccurate data. Fixing these problems demands substantial time for proper data preparation for analysis. This is a situation that opens the door for inaccuracies and low quality datadown the road. Consequences include supply chain disruptions, inefficient production scheduling, increased security risks when interfacing with external data environments, and sub-optimal equipment downtime due to siloed maintenance data. 

These challenges impair operational efficiency and security. An example is the 2018 KFC incident in the UK where a switch in logistics partners led to severe supply chain disruptions, widespread chicken shortages, outlet closures, and damaged brand reputation. The core issue stemmed from poor data integration with the new logistics partner and a lack of real-time supply chain visibility.  

Role of Master Data Management in the Supply Chain

Supply chain Master Data Management (MDM) integrates various technologies and information governance practices to ensure the integrity and accuracy of data across the supply network. It offers manufacturers a unified, authoritative perspective on information affecting suppliers and other business aspects. 

By putting MDM in place, businesses can remove data silos created from different sources and consolidate information, ensuring a comprehensive and high-quality data overview. This process includes cleansing (also known as scrubbing) the data and maintaining consistency. 

Consistent data maintains the same format, units, and terminology across the dataset. For instance, by organising data into principal categories like suppliers, customers, and products, those master data categories can be uniformly and comprehensively presented.

Benefits of effective supply chain MDM

Master data management helps companies identify and resolve challenges through decisions based on ‘true information data.’ Here’s a quick breakdown of supply chain MDM’s main benefits:

Improved data quality and accuracy

MDM consolidates and standardises data from multiple sources into a single source of truth through a structured process of sourcing, cleansing, and integration. Automation aids this process by enforcing rules for data cleansing and standardisation, minimising human error and inaccuracies. 

Enhanced visibility and traceability

Eliminating data silos improves supply chain visibility and traceability, allowing manufacturers to access comprehensive data from raw materials to final products and customer feedback. Supplier MDM software helps monitor and optimise supplier relationships, improving practices across the product lifecycle and enhancing customer experiences.

Streamlined operations and reduced lead times

MDM enables manufacturers to share accurate data across various processes and divisions, facilitating collaboration, streamlining operations, and shortening lead times. This allows team members to understand tasks and timelines easily.

Better decision-making and increased profitability

Manufacturers dealing with poorly managed data often miss early warning signs, leading to unforeseen business crises. MDM helps decision-makers extract actionable insights promptly and efficiently, enabling a proactive response to potential issues before they escalate into something severe.

Critical elements of a supply chain MDM roadmap  

To develop a robust and effective supply chain MDM strategy, manufacturers must implement the following critical elements first:

Data governance framework

This framework ensures data security, integrity, availability, and usability, helping to meet regulatory requirements and maintain effective management for high-quality data production.

Data standardisation and harmonisation

Data standardisation involves centralising data from various sources to eliminate accounting variations and unify data presentation. While reducing accounting variations, data harmonisation specifically focuses on improving data quality and usability.

Data integration and consolidation 

These actions involve merging data from various sources into a single repository, standardising it for uniformity, and removing duplicates or bad data.

Data stewardship and ownership

Data stewardship assigns specific roles and responsibilities for effectively putting an MDM program in place and making sure that policies and practices are adopted. The data’s owners are responsible for the integrity of their data, which is typically managed on a departmental basis.

Continuous data quality management and monitoring

MDM is a continuous initiative that requires consistent resource commitment to maintain data quality. Successful MDM programs include regular monitoring to ensure reliable outcomes that support the company’s objectives for the program.

MDM implementation steps 

To kickstart MDM for a manufacturing supply chain, follow these six steps:

  1. Assess the current state of data management: Evaluate resources, skill sets, and challenges to see what needs to be done and lay out a plan for how to do it.
  2. Identify gaps and improvement opportunities: Analyse the discrepancies and potential areas for making sets of data better and more useful to the business.
  3. Develop a comprehensive MDM strategy: Create a roadmap with key components such as goals, gap analysis, and data governance strategies.
  4. Select the right MDM tools and technologies: There are specific tools for various MDM categories. These include employee, product, customer, location, and asset data management data.
  5. Implement training and change management: Develop a robust plan for employee training and gaining buy-in from the company as a whole. Managing cultural resistance to digital projects like this is a key part of making sure goals are met.
  6. Monitor and measure the success of MDM initiatives: Use KPIs to track and assess the effectiveness of the MDM strategy.

A competitive edge

The cornerstone of effective supply chain management lies in maintaining consistent, up-to-date, and reliable data. For supply chain leaders, successfully tackling data management through MDM is crucial. Doing so allows them to overcome common challenges and hopefully seize a competitive edge in the market. 

Manufacturers are, therefore, encouraged to explore and implement MDM solutions actively. By doing so and seeking expertise from data management professionals, they can ensure the resilience and efficiency of their supply chains. 

  • Digital Supply Chain

Ahead of ASCM CONNECT 2024, Ed Struzik, Partner, Supply Chain at ERM, discusses the rise of supply chain and procurement as a business differentiator.

Environmental Resources Management (ERM) is seeking to shape a sustainable future in tandem with the world’s leading organisations.

As the world’s largest specialist sustainability consultancy, ERM partners with clients to operationalise sustainability at pace and scale, deploying a unique combination of strategic transformation and technical delivery capabilities.

This approach helps clients to accelerate the integration of sustainability at every level of their business. With more than 50 years of experience, ERM’s diverse team of 8,000+ experts in 40 countries and territories helps clients create innovative solutions to their sustainability challenges, unlocking commercial opportunities that meet the needs of today while preserving opportunity for future generations.  

Speaking exclusively to SupplyChain Strategy ahead of ASCM CONNECT 2024, Ed Struzik, Partner, Supply Chain at ERM, discusses the current state of play in modern supply chain amidst digital and sustainability transformation.

Ed Struzik, Partner, Supply Chain at ERM

Would you be able to give us a brief introduction to your role and the company you work for?

Ed Struzik: “I am a Partner at ERM, the world’s largest pure play sustainability consulting firm. ERM partners with clients to operationalise sustainability at pace and scale through our unique combination of strategic transformation and technical delivery capabilities. I lead our Sustainable Supply Chain Group in North America.”

ASCM CONNECT 2024

What is the value of events like ASCM CONNECT 2024: North America? How important is this conference in the supply chain calendar?

Ed Struzik: “ASCM Connect provides educational opportunities as well as the opportunity to exchange ideas and best practices. This is in addition to bringing the most up-to-date thinking to supply chain practitioners across the globe. For me, this conference is one of the top three must-attend events on my calendar!”

Is there anything that makes this event stand out for you? How is it different from others you’ve attended?

Ed Struzik: “It is the way the sessions are intentionally set up to inform and educate. There is not one opinion, there are, of course, better practices presented, but the objective is an open exchange of ideas, sessions, small and large and workshops which help take away actual knowledge!”

Global supply chain

Given the backdrop of the global disruption over the past few years (COVID, wars, inflation etc), how would you sum up where the supply chain space finds itself today?

Ed Struzik: “The supply chain today is at a VERY important crossroads. You have disruptions—which lead to the need for resiliency, you have regulations, which lead to the need for traceability and you have consumer pressure/sustainability which leads to the need for better design, packaging and less waste. Now, these three do have some overlap and traceability can advance all of these areas rapidly.”

What do you feel are the biggest lessons supply chains have learnt over the past few years and how well equipped is the modern day supply chain now to deal with ‘black swan’ events like the ones we’ve seen recently?

Ed Struzik: “I think supply chains have learned to shy away from ‘just in time’ in favour of buffer inventory in order to offset the impacts of the black swan, this is not a great trend. A smaller movement, but one that will make supply chains less susceptible to black swans is an effort to re-shore/near shore. This also cuts down the number of places to track the material from and can also lead to improved sustainability. There is also a fast-evolving need for good tracking software…. Digital Product Passports, blockchain/digital ledgers should be gaining much more traction than they are.”

Sustainability

Sustainability is an important item on most Chief Supply Chain Officers’ agenda. Amid government legislation and changing customer demands, is a sustainable supply a non-negotiable in today’s world?

Ed Struzik: “Between the traceability requirements of regulations (CSDDD, CSRD, etc.) as well as consumer, board and financial pressures to be better corporate citizens, OEMS/companies are being held accountable for the sustainability practices of their suppliers. It is exactly the right time to collaborate, partner and improve or risk being left behind.”

In what ways have you incorporated sustainability into operations?

Ed Struzik: “As a consultancy, we assist clients every day with their sustainability needs and how to integrate them into operations. Whether that is through improved health and safety policies, responsible sourcing, re-designed, more sustainable packaging, circularity and recycling audits we are a one-stop shop for our clients. ERM’s comprehensive approach to sustainability is embedded in our corporate strategy with a stated purpose: to shape a sustainable future with the world’s leading organisations. ERM strives to operate sustainably in support of the Sustainable Development Goals (SDGs) which we’ve been involved in since the start of their development in 2012.”

Digital transformation

Where are generative and conversational AI having the biggest impact in the supply chain? What types of supply chain and procurement decisions are now possible, or much easier to make, with the rise of AI and LLMs? How does this compare to just a couple of years ago?

Ed Struzik: “While AI and ML have existed, it was only recently that they have taken off. Analysis of routes, lanes, GHG considerations, and when to optimise freight or inventory levels can all be accelerated through the use of AI and ML. In addition, the receiving, billing, tender process, etc. can all be improved and run faster with the use of AI.”

What should CSCOs out there do first? What needs to be considered before starting the gen AI journey?

Ed Struzik: “I would want to get supply chain fully mapped. It is 100% traceability to the commodity. Then we can get more creative. Use of AI for alternates, reduction of bottlenecks, etc. let the AI run the scheduling algorithms and make recommendations faster.  Next, I would link all those accepted decisions to a digital ledger, let it keep track of actuals, lots, locations, price, assay, composition, recycled content etc. as it can hold way more information than an ERP system and it is accessible to the next person in the chain as you want it to be!”

Data challenge

What are the biggest challenges or hesitations you’re seeing companies have around AI? What should organisations look for in technology to hedge against these concerns?

Ed Struzik: “Number one is fear of the unknown. No one wants to be the one who took a big swing at running their supply chain with AI and failed. They need to hedge. And they are by implementing AI in pockets, small functions, small products, pilots etc.”

What are the underlying issues in how companies are currently storing and looking at their supply chain data? Why is this a problem and how can they overcome those challenges with generative AI and knowledge graphs?

Ed Struzik: “There are too many systems. As AI improves and companies properly set up digital twins and data lakes they will be able to let AI fill gaps in actuals and then get them presented in a unified, single dashboard—set up for different levels in the organization. This has been a promise of several SCP packages for years, but no one has ever gone all in on any of them.”

Talent management

People are a company’s greatest asset but can also be a hurdle to overcome when it comes to innovation. How do you manage the people challenge and get them on board with change?

Ed Struzik: “As a consultancy we do a lot of supplier education and upskilling, especially around sustainability in the supply chain.”

What about the next generation of talent? What is the key to encouraging more people into a career within the supply chain?

Ed Struzik: “In terms of sustainability, the next generation of supply chain talent is there, they want to make a difference, they do not need motivation for that, they will actually be frustrated with the corporate ‘slowness’ to adopt the change. They need to be educated and lead the charge on alternate sources of supply, new methods of vendor selection, etc.”

Supply chain’s next step

How can the supply chain industry take that next step and what strategies can be implemented to push the industry forward even further?

Ed Struzik: “Regulations will not stop, consumer pressure will not stop, the need for resiliency will not stop. The number one strategy is to figure out how to be traceable, sustainable and resilient. Manually this will not happen. Digital solutions are the only way—mapping and digital ledgers are at the forefront of this movement.”

Are there any exciting projects that you’re currently working on or any past ones that you’re proud of that you’d like to highlight?

Ed Struzik: “ERM has been at the forefront of supplier engagement, especially for decarbonisation. Every one of these has been special to me because they improve our client’s position and help improve the planet. I have also personally developed a lot of the material ERM uses to engage our clients on sustainable supply chain creation and this continues to grow and expand.”

Future

How exciting a future does supply chain and procurement have? Some people say that now is the greatest time to be in the space. Is that true?

Ed Struzik: “The future is on fire for supply chain and procurement. Never in history has it been so talked about and become such a business differentiator. The sheer volume of supply chain regulations and the need for responsible sourcing puts way more power and emphasis on procurement than ever before. The days of getting the cheapest part that meets spec to my door the fastest are long gone. Cost, quality and OTD are only a part of the equation now. Is it sustainable, how recyclable it is, who made it is table stakes now and the new supply chain and procurement professionals need to embrace it.”

Learn more about ERM here.

  • Digital Supply Chain

Neela Ahmed, Country Manager, Head of UK and Ireland at E1, explores tech-driven solutions to the biggest challenges facing the supply chain sector.

The supply chain ecosystem within construction is facing significant strain. While most severe impacts from the pandemic are easing, challenges like labour shortages and inflation continue to create ongoing pressure throughout supply chain networks. The latest setback is the anticipated 6% decline in construction output this year, as rising mortgage rates start to take their toll. These issues can lead to delays in the delivery of materials and resources, which, in turn, heavily impact a contractor’s finances if not managed effectively. 

This is where technology could make all the difference. Implementing digital solutions can significantly streamline and optimise their supply chains. Whilst some of these challenges may appear limited to the job site, solving them starts with the estimating and procurement teams, which is where tech can play a main role. 

From our conversations with estimators over the years, it is clear that the construction supply chain can become messy. It can often feel like a jigsaw puzzle. From gaining quotes to syncing service lines with the main contractor it is like trying to find that last puzzle piece that didn’t make the box. That’s where online tendering platforms come in—simplifying everything, and giving you one place to handle bids, quotes, and communications, making it smoother for everyone. 

Here are some top tips for ensuring your supply chain operates smoothly:

Broaden your reach 

As skilled labour continues to be scarce, main contractors must look beyond their usual network for new suppliers. Effective collaboration throughout the project is essential for these new partnerships to thrive. But how? 

Digital tendering platforms, like E1, help mitigate construction delays and disruptions by streamlining project execution. These platforms enable contractors to broadly advertise opportunities and invite new subcontractors to submit quotes, reducing the need for extensive back-and-forth communication.

Keeping your network up-to-date is key to staying ahead. By broadening your list of suppliers, main contractors can enhance their resilience and avoid over-relying on just a few subbies. Additionally, expanding your network will boost your competitiveness. With a wider range of quotes, contractors can offer more competitive pricing, improving your chances of securing the project.

Automate, Centralise, and Collaborate

A centralised digital platform could significantly aid the industry in navigating changes and avoiding disruptions. However, Hackett’s Golden Thread Guidance reveals that over 90% of product manufacturers don’t view digitalisation as a major concern. Too often investments in digital technology are misguided due to a lack of understanding of its potential and implications. This view is likely widespread across our industry.

Effective tendering relies on building strong connections rather than getting bogged down by paperwork. Traditional methods of managing tenders can result in missed opportunities and outdated quotes. 

Collaborative networks provided by digital platforms simplify document management, facilitate seamless teamwork, and enable real-time tracking of quotes. This allows estimators to focus on evaluating actual quotes rather than managing paperwork.

I should clarify that automation doesn’t mean replacing human effort with robots; it means speeding up processes by eliminating repetitive tasks, allowing for estimators to focus on building connections in the industry, as opposed to admin crunching. Automated addenda management reduces the risk of document errors, and digital audit trails offer a clear overview of document distribution, minimising disputes.

Looking Ahead

The ongoing challenges we see within the supply chain sector show it is time for the construction industry to get on board with automation and update how we handle tenders. Similar to other industries, such as law and healthcare, automation cuts out the admin hassle and lets contractors focus on the job at hand. When both subcontractors and main contractors see these benefits, it leads to more accurate quotes. 

We’re not looking for a complete overhaul but rather a gradual move toward smoother, more efficient processes that strengthen relationships. Our goal is to keep the UK and Ireland competitive; and we believe the answer lies in improving teamwork and making project execution smoother by refining our essential supply chains, creating a better industry for everyone.

  • Digital Supply Chain
  • Risk & Resilience

Odeta Pine, Product Specialist at Pyplan, reveals how the organisation is meeting technology and sustainability challenges amid a supply chain transformation.

Pyplan S&OP is a robust platform integrating Python’s computational power and AI-driven insights, designed to enhance organisational resilience in dynamic market environments.

It empowers businesses to adapt swiftly to market shifts and evolving customer demands by offering deep analysis into operational facets like capacity, inventory management, production efficiency, and distribution channels. With Pyplan S&OP, decision-makers can anticipate bottlenecks, identify optimisation opportunities, and devise strategies to capitalise on emerging market trends.

Ahead of ASCM CONNECT 2024, CPOstrategy spoke with Odeta Pine, Product Specialist at Pyplan, to discover how the company is navigating supply chain’s evolving landscape amid the rise of technology and sustainability initiatives.

Odeta Pine, Product Specialist at Pyplan

Would you be able to give me a brief introduction into the company you work for?

Odeta Pine: “The platform fosters cross-functional collaboration by creating a unified business model that transcends departmental silos, ensuring comprehensive strategic planning resonates across the organisation. By enabling stakeholders to contribute insights and perspectives, Pyplan S&OP cultivates a culture of ownership and accountability, driving collective efforts toward shared organisational goals. Notably, industry leaders like Puma, Pirelli, Nestle, and Coca Cola have successfully implemented Pyplan solutions, leveraging its capabilities to streamline decision-making, optimise operations, and stay competitive in the rapidly evolving business landscape.”

ASCM CONNECT 2024

What is the value of events like ASCM CONNECT 2024: North America? How important is this conference in the supply chain calendar?

Odeta Pine: “This event is very important for us to see the latest trends, strategies and innovative technologies within supply chain management. It is an opportunity for us to showcase Pyplan – a new python based GenAI product to the US market. We are excited to network with other peers and big companies we can learn from.”  

Is there anything that makes this event stand out for you? How is it different from others you’ve attended?

Odeta Pine: “The great keynote speakers, technology companies and the great well-known companies attending.”

What are the biggest takeaways from this year’s ASCM CONNECT for you?

Odeta Pine: “Networking, education and learning about all the cutting-edge solutions and new tech start-ups.”

Global supply chain

Given the backdrop of the global disruption over the past few years (COVID, wars, inflation etc), how would you sum up where the supply chain space finds itself today?

Odeta Pine: “The supply chain right now is in a state of digital transformation and adaptation to all the disruptions. From what we have seen this year, companies are focusing a lot on resilience over efficiency by having a lot more diverse suppliers and increasing inventory levels to mitigate risks. They are focusing on increasing the EBITDA line by improving cost management given the high inflation rate and fluctuating raw material cost. Risk assessment, scenario management, sustainability and digital transformation have been key.”

What do you feel are the biggest lessons supply chains have learnt over the past few years and how well equipped is the modern-day supply chain now to deal with ‘black swan’ events like the ones we’ve seen recently?

Odeta Pine: “I think the biggest lessons learnt have been the need for agility, diversification of suppliers’, better inventory management and technology. The modern-day supply chain space has improved but it is still vulnerable to the ‘black swan’ events. Today, it is using better technologies to predict and forecast better with Python-based technologies – Python is the new and future business language. I think the most important lesson, is that it has increased awareness at the C-level which means more visibility and therefore faster strategic decision making to any sudden events.”

Sustainability

Sustainability is an important item on most Chief Supply Chain Officers’ agenda. Amid government legislation and changing customer demands, is a sustainable supply a non-negotiable in today’s world?

Odeta Pine: “A sustainable supply is non-negotiable and that is the reason we have seen a lot of new techs emerging such as GenAI tools understanding better consumer insights and trends to be able to tell organizations what is happening and what they should focus on from a demand and therefore supply point.”

In what ways have you incorporated sustainability into operations?

Odeta Pine: “Diversifying suppliers, optimising transportation logistics and real-time KPI tracking for sustainability.”

Digital transformation

Where are generative and conversational AI having the biggest impact in the supply chain? What types of supply chain and procurement decisions are now possible, or much easier to make, with the rise of AI and LLMs? How does this compare to just a couple of years ago?

Odeta Pine: “The biggest impact we see is within logistics and transportation optimisation, inventory management and demand forecasting as well as supplier relationship management. Inventory levels can better be managed to reduce overstock and stockouts. Artificial intelligence can automatically suggest reorder points, dynamic pricing based on real-time data. AI continuously monitors and updates suppliers’ data. AI in transportation and logistics have extremely improved real-time route optimisation and dynamic scheduling.”

What should CSCOs out there do first? What needs to be considered before starting the gen AI journey?

Odeta Pine: “Before a CSCO starts the AI journey, it is important to have a clear objective and use case, good clean data related to the objective and the right skilled team behind the AI projects.”

Tech-driven

What are the biggest challenges or hesitations you’re seeing companies have around AI? What should organisations look for in technology to hedge against these concerns?

Odeta Pine: “The biggest challenge is the good data, data privacy and security – companies should look for AI technologies that have a good handle on data encryption, security compliance and anonymisation.”

What are the underlying issues in how companies are currently storing and looking at their supply chain data? Why is this a problem and how can they overcome those challenges with generative AI and knowledge graphs?

Odeta Pine: “The biggest issue we see is the data quality, storage and inconsistency. Data is siloed and extremely fragmented. For any AI technology to be successful, the data needs to be good, consistent and easy to access. This is an issue because companies never really took supply chain data or any type of data seriously. On top and with the vast amount of data generated from multiple data sources anytime, this data now is so challenging, and it needs a lot of cleansing/ ETLs. Having a great data team to identify the sources, access the data, transform it, clean it and create KPI tracking reports is crucial.”

Talent management

People are a company’s greatest asset but can also be a hurdle to overcome when it comes to innovation. How do you manage the people challenge and get them on board with change?

Odeta Pine: “Communication, transparency and training throughout all teams across all departments.”

What about the next generation of talent? What is the key to encouraging more people into a career within the supply chain?

Odeta Pine: “Education and awareness are key to encouraging the next generation. Teaching young people about the global impact of supply chain in everyday life and how they can help with that is so important. Learning about technology, innovation, the importance of good data and coding languages like Python is key to having more people into a career within the supply chain.”

Future

How can the supply chain industry take that next step and what strategies can be implemented to push the industry forward even further?

Odeta Pine: “The supply chain industry can take the next steps by implementing data-driven decision making using advanced technologies for real-time KPI tracking, predictive analytics, process automation, implement AI for inventory optimisation and demand forecasting.”

Are there any exciting projects that you’re currently working on or any past ones that you’re proud of that you’d like to highlight?

Odeta Pine: “Nestlé Brazil was looking to find a tool that allowed it to automate and optimise the Demand and Production Planning process, so that it would allow users to have complete visibility both in the hierarchy of its large product portfolio (by segment, family, brand, SKU, among others), as well as by logistics points, factories and production lines. We implemented a fully automated DRP Module Distribution, Demand Planning and Production Optimization Module. The benefits achieved from Nestle:

  • Increased accuracy
  • Increased reliability of supply
  • Reduction of stock breaks
  • Granular visibility of historical data and forecasts
  • Reduced stock accumulation
  • Greater product availability

How exciting a future does supply chain and procurement have? Some people say that now is the greatest time to be in the space. Is that true?

Odeta Pine: “Yes because of the many innovations happening within the space! AI/ML, IoT and a lot more!”

Learn more about Pyplan here.

  • Digital Supply Chain

We are pleased to announce that SupplyChain Strategy is an official media partner for LogiPharma USA 2024.

We are pleased to announce that SupplyChain Strategy is an official media partner for LogiPharma USA 2024.

Over the past 20+ years, LogiPharma has become the go-to event for pharma, biotech and medtech supply chain executives since its founding in 2002.

This year’s event will take place at Westin Copley Place in Boston, Massachusetts, between September 23rd and 25th.

Advancing Global Supply Chains – Together

Through collaboration with heads of supply chain on both the manufacturing and provider sides, LogiPharma aims to promote deeper collaboration among industry players which leads to more effective and efficient supply chain management.

Today, LogiPharma is a must-attend event for any supply chain executive within the pharmaceutical industry in order to stay up-to-date with the latest trends, enhance knowledge and build vital relationships with peers in the field.

The event will also focus sessions on the role of collaboration and how it protects the United States’ drug supply chain. In this session, panellists from the FDA, ODNI and DoD will meet to discuss how partnerships have helped mitigate risks and share insights gained from addressing evolving challenges in the pharmaceutical supply chain.

Speakers include Lucy Alexander, Capabilities Lead, Global Supply Chain Strategy at AstraZeneca, Frank Binder, Global Head of Supply Chain Management at Santen as well as Mario M. Feliciano, PLA Product Director at Novartis, among many others.

LogiPharma – A closer look

  • Thought-provoking

LogiPharma has become one of the leading pharmaceutical supply chains events in the world and serves as a platform for practitioners to come together and engage in meaningful discussions and thought leadership. Industry-leading speakers and pharma supply chain leaders have collaborated to develop this event specifically for pharma supply chain professionals.

  • Engaging

LogiPharma goes beyond simply bringing professionals together. The primary aim is to provide a platform for those keen to share their expertise and experience. This event provides the opportunity for industry experts to instruct and inspire their peers by presenting innovative solutions and discussing cutting-edge processes that are set to shape the future of the pharmaceutical supply chain.

  • Relaxed

Attendees can expect an in-depth programme that features a variety of topics all vital to the pharmaceutical supply chain. From the likes of emerging technologies and digital transformation to regulatory compliance and risk management, LogiPharma aims to cover all aspects that shape the industry’s landscape.

Find out more about the event here.

  • Digital Supply Chain

Internet of Things technology has the potential to solve key pain points in the supply chain. Here are 5 ways IoT is solving supply chain problems.

The global supply chain landscape has become increasingly fraught over the past few years. 

In the wake of the COVID-19 pandemic, supply chains have contineud to face near-constant disruption. These pain points have ranged from climate-crisis-fueled droughts to geopolitical conflict. Rising prices and economic instability have conspired to destabilise the sourcing and movement of goods around the world. As a result, a greater focus on resilience over cost has crept closer to the top of the CSCO’s agenda. 

However, it’s hard to identify how to protect a supply chain from disruption — let alone leverage that supply chain to create new value — without strong visibility into that network. This is where Internet of Things (IoT) technology is supporting supply chain managers and CSCOs. The technology provides new levels of visibility, resilience, and control over their operations. Defined as a network of physical devices and sensors interconnected digitally and used to gather information, the IoT is making supply chains smarter, easier to track, and better prepared for the unexpected. 

Here are five of the ways that IoT technology is transforming the supply chain. 

Tracking shipments 

One of the most obvious and straightforward applications for IoT in the supply chain is digitising the tracking process. Traditionally, updates on goods moving through the supply chain have been sporadic, or nonexistent until the final delivery. 

IoT sensors enabled with GPS are changing that, however. For high value items, IoT technology like GPS trackers, RFID tags, wireless temperature sensors, and other devices can ensure that goods can be monitored at every stage of their journey. Customers using something like FedEx’s SenseAware or SAP IOT Logistics can track cargo for changes in environmental conditions, location, delays, and even alterations to routes. 

Cold chain management 

The cold chain is a temperature-controlled supply chain that moves, stores, and distributes sensitive and perishable goods. This can include vaccines, chemicals, sea-food, meats and dairy products. 

As any deviation from the ideal temperature range can affect the freshness of food and the efficacy of medicines, proper monitoring of the cold chain is essential. IoT sensors that issue an alert if the cold chain is broken are a critical piece of the puzzle for supply chain managers attempting to gain visibility into these complex and critical systems. 

Sourcing authentication 

Whether it’s specialty coffee that needs to be traced from a single point of origin to the small batch roaster, or a multi-million dollar shipment of lithium that needs to reach an EV battery manufacturer without touching a Chinese-owned processing plant, regulations are making it increasingly important to have verifiable visibility into every step of the sourcing and supply chain process. 

However, some industry experts have argued that basic IoT-based supply chain management systems fail to provide confidentiality and security. In combination with blockchain technology, IoT devices can more reliably authenticate the origin and subsequent steps in the journey of a product or material. This allows organisations to avoid ptential goods seizure or tariffs when entering new markets, and comply with ESG commitments. 

Warehouse automation 

Artificial intelligence and machine learning have been applied to great effect by logistics teams. The technology has significant potential to help pick, arrange, and otherwise move goods through warehouses. Amazon has been using an increasingly sophisticated variety of robots in its warehouses since 2017. The global market for warehouse automation was valued at $16.23 billion in 2022. It is expected to hit around $71.03 billion by 2032.

However, AI tools and automation platforms need a bridge between the digital and physical worlds in order to work. IoT forms that bridge, allowing digital tools to gather accurate data in real time about the physical world. The information gathered from these IoT sensors can then be used to pilot fleets of robots. It could also direct human pickers, control the ambient temperature, schedule deliveries, and oversee numerous other warehouse management tasks.  

Predictive analytics 

IoT can not only provide critical insights into what’s happening in the supply chain right now. The technology can also use the data it gathers, in combination with AI, to make educated guesses about the future. IoT creates huge amounts of information constantly. Sensors placed throughout the supply chain, from warehouse operations to transportation and delivery are continually reporting on location, temperature, time-to-process, and other useful information. 

With the application of digital tools, this data can be used to forecast trends, pain points, and demand patterns. At a time when supply chain managers are overwhelmingly preparing for a future where disruption is the norm, rather than the exception, predictive analytics using IoT-derived data are a vital tool. 

  • Digital Supply Chain

We are pleased to announce that SupplyChain Strategy is an official media partner for ASCM CONNECT 2024: North America.

We are pleased to announce that SupplyChain Strategy is an official media partner for ASCM CONNECT 2024: North America.

ASCM CONNECT is a dynamic three-day conference dedicated to the latest trends and tactics in end-to-end supply chain SupplyChain Strategy. 

As a media partner, SupplyChain Strategy will deliver exclusive content such as articles from some of the event’s speakers and sponsors.

Set to take place between September 9th and 11th in Austin, Texas, innovation is set to shine with sparking collaboration the key to shaping the future of supply chain management. At ASCM CONNECT, attendees are invited to tap into the knowledge and experience of an expert speaker line-up, and dive into education that transcends the ‘what’ to explore the ‘how’ and address the ‘so now what’ of industry advancements.

Attendees to the conference will uncover the latest advancements and trends in:

  • Stability, resilience and agility
  • Digital capabilities, technologies and enablers
  • Talent, leadership and transformation
  • Sustainability, circularity and climate

Who Should Attend?

Open to all supply chain professionals, ASCM CONNECT delivers value no matter where you are in your supply chain career. Attend and be at the forefront of shaping the future of the industry.

Industry Executives

  • Engage directly with other top industry leaders and influencers who are driving innovation and transformation in the supply chain profession.
  • Gain invaluable insights and forge meaningful connections that can catalyse positive change across all sectors of the supply chain.
  • Make a lasting impact with your presence – your newfound connections and insights have the potential to resonate and drive significant advancements in supply chain practices.

Emerging Supply Chain Leaders

  • Enhance your skills and knowledge through invaluable insights from industry leaders and experts. Accelerate your career growth and stay ahead in the ever-changing world of supply chain management.
  • Immerse yourself in keynote presentations, educational sessions, and Connection Cafés designed to address the unique needs and questions of supply chain newcomers.
  • Expand your professional network, connecting with peers and mentors who can provide guidance and support on your career journey.

Supply Chain Champions

  • Join a vibrant community of supply chain enthusiasts and novices alike, where collaboration is key. Connect with peers from diverse supply chain backgrounds, exchanging insights, troubleshooting challenges, and sparking innovative ideas together.
  • Equip yourself with actionable strategies for navigating the complexities of today’s rapidly evolving supply chain landscape. Whether you’re seeking solutions to specific challenges or simply eager to absorb knowledge from industry experts, this conference offers an unparalleled opportunity to learn, grow, and network with fellow professionals, thought leaders, and essential vendors.

Find out more information about the event here.

  • Digital Supply Chain

Theresa Macdonald, Business Development Manager at Element Logic, explores five trends changing the face of warehouse automation in 2024.

The past few years have been transformational for logistics and supply chain operations, with warehouses at the epicentre of this change. Economic volatility, global political shifts, and the lingering effects of COVID-19 have made the landscape increasingly complex, further intensified by constantly evolving consumer behaviours. 

Instead of waiting for an elusive return to “normalcy,” now is the time for businesses to proactively future-proof their warehouse operations. Here’s a closer look at four technology trends that are not only navigating but also shaping this unpredictable future.

1. The rise of warehouse automation and robotics

Technological advancements are rapidly transforming the logistics sector, with automation emerging as a key driver of competitive advantage. 

Automation significantly enhances storage density, reduces overhead costs, and extends operational hours, meeting the demands of rising order fulfilments. Take Automated Storage and Retrieval Systems (ASRS), for example. These advanced systems use goods-to-person technology to optimise space, improve order-picking accuracy, and cut labour costs. By seamlessly integrating with Warehouse Management Systems (WMS) and data-driven Warehouse Control Systems (WCS), ASRS provides continuous improvements through real-time feedback. 

In addition, robotic piece-picking technologies, powered by machine learning and AI – achieve high picking rates while virtually eliminating human errors and reducing labour demands. Autonomous Mobile Robots (AMRs) further boost efficiency by navigating warehouse spaces with sensors and vision systems to manage tasks that are hazardous or impractical for humans. 

Although the initial investment in automation technology can be steep, the return on investment usually manifests within 1-2 years, enabling around-the-clock operations and optimal asset utilisation.

2. Data-driven decision making

Harnessing real-time data through sophisticated AI and machine learning software unlocks vital insights that drive process efficiency, inventory management, and customer behaviour understanding. 

Translating these insights into actionable strategies boosts performance. For instance, data-driven software streamlines capacity planning by alerting managers to potential constraints, ensuring timely resource redistribution. Digital twin simulations can stress-test various scenarios in a virtual model of the warehouse, offering enhanced planning capabilities. 

Predictive maintenance further mitigates risk by flagging potential equipment issues before they escalate, preventing costly operational disruptions. 

In transportation, analytics-driven software enhances supply chain efficiency, making logistics more resilient. Engaging staff through gamified tasks acknowledges their efforts and boosts morale, creating an efficient and enjoyable work environment.

3. Accessible automation for smaller businesses

Contrary to widespread belief, warehouse automation isn’t just for large enterprises. Smaller businesses can also benefit, particularly through models like Automation-as-a-Service (AaaS), which offer a cost-effective, low-risk entry into enhanced automated operations. 

Small companies can leverage automation technologies to scale sustainably without the burden of operational complexities. AaaS ensures positive cash flow, allowing funds to be directed toward innovation and growth. 

Warehouse automation solutions are highly adaptable, fitting into diverse spaces and scaling according to needs. Easily reconfigurable, these technologies meet the dynamic requirements of smaller businesses and third-party logistics providers (3PLs).

4. The growth of Micro Fulfilment Centres

Heightened consumer expectations for same-day or next-day delivery are compelling businesses to rethink their distribution models. 

Micro fulfilment centres (MFCs) are emerging as a formidable solution, especially among European grocery retailers. These localised, small-scale warehouses expedite deliveries, enhance inventory control, and streamline returns. Strategically located close to consumers — in retail stores, nearby buildings, or dedicated ‘dark’ warehouses — MFCs reduce last-mile delivery times, cut transportation costs, and lower emissions. 

Although manual labour in MFCs can limit efficiency and stock volume, investing in flexible, modular automated systems can significantly enhance both storage density and operational efficacy.

5. Embracing smart warehousing

The future of warehousing holds immense promise. Staying abreast with emerging trends and technological innovations is crucial for businesses aiming to excel in this ever-changing commercial landscape. 

By integrating automation, robotics, AI, and data analytics, companies can improve operational efficiency and deliver exceptional customer service. 

The key is to embrace change and stay ahead of the curve, creating a resilient and adaptive warehousing strategy. By recognising and acting upon these trends, businesses are well-positioned to navigate future uncertainties, ensuring both operational resilience and sustained growth.

  • AI in Supply Chain
  • Digital Supply Chain

SupplyChain Strategy is delighted to announce our partnership with Manifest: The Future of Supply Chain & Logistics – A 3-day event being held on February 10 – 12, 2025, at The Venetian, Las Vegas.

Manifest is the premier gathering of industry leaders, innovators, and investors in a showcase of the cutting edge of supply chain and logistics.

Over 300 of the industry’s best and brightest will take the Manifest Vegas 2025 stage, at its new home in The Venetian, to address the most pressing issues across global end-to-end supply chain and logistics operations such as Planning, Sourcing, Manufacturing, Maritime & Ports, Intermodal, ESG, DEI, AI, Nearshoring, Cold Chain, Supplier Relationship Management, Geopolitical Disruptions, Talent & Labor, Warehouse Innovations, Last Mile & Returns.

To learn more, and to join us at Manifest at a discounted rate, please click the link below and save $200:

  • Digital Supply Chain
  • Risk & Resilience

Siddharth Rajagopal, Chief Architect, EMEA at Informatica, explores the need for effective data management to ensure the UK’s food security.

After one of the wettest winters on record, farming leaders  are warning that flooded fields and massively delayed sowing will likely lead to shortages and price rises on crops like wheat, oilseed rape, potatoes, and barley later this year. 

That’s not just an ‘industry problem’: warnings of wet weather washing out domestic food supplies will be a major headache for families with dietary restrictions or those on tight budgets.   

But despite farmers’ best efforts, you simply can’t put seeds into a field that resembles a lake. 

The UK’s food needs aren’t going anywhere, so the food will have to come from somewhere. And that means the burden of feeding the nation significantly falls to the food industry’s importers, shippers, and distributors. Locating, securing, purchasing, and moving food on this kind of scale is no small feat – not least because accessing and managing all the information involved is a tall order in itself.

Stepping into the breach

The initial response to the weather crisis will likely focus on protecting this year’s food stock. 

This will mean either stretching out tight supplies, or careful planning to make up any shortfalls by importing more from abroad. Both will require retailers and distributors to have a single, 360-degree view of supplier profiles if they’re to get the right volume of products to the right place at the right time.

That in turn means they need the right technology approach for the job. In particular, the ability to maintain accurate data on supplier status, pricing, and stock levels, as well as the location of current shipments and information on any potential delays. The more the industry knows about the wider situation, the more agility and accuracy it can bring to purchasing decisions and shipping plans. 

With the right data strategy in place, it will be possible to source and import the staple supplies the UK needs, albeit at a higher price and with little benefit to the farmers whose annual income will have been significantly impacted thanks to the heavy rain. 

Future-proofing the UK’s food supply

Unfortunately, this type of disruption is highly likely to become more commonplace in the future. As the effects of climate change take hold, the UK is set to have longer, wetter winters that will impact annual food supplies and severely challenge the whole food production and distribution ecosystem. 

To protect food security, farmers, retailers, and distributors will need to work closely together to build greater resilience into food supply chains

A clear approach to data management and governance can provide visibility over potential sources of disruption, ensuring companies can respond promptly and do their best to mitigate against costly delays. An example of what this looks like in practice is having a common terminology of food supply related glossaries, processes and policies.

Not only do supply chain stoppages cause added logistical costs – with many crops, they can be the difference between a usable product and a totally spoiled cargo. Given that demand is likely to be high during periods of weather-related disruption, strong data management will also help retailers navigate a crowded market, securing products and shipping windows efficiently.

As artificial intelligence applications become more available to wider sections of the industry, they can also help to offer a clear view of strategic supplier relationships. As a result, organisations will be better able to manage supply chain challenges, plan ahead, and mitigate the effects of any potential food shortages. 

Creating a comprehensive view of the market

These kinds of advanced data management solutions and data-driven applications not only enable companies to get a more comprehensive overview of the market situation – they also free up staff time to ensure people can focus on value-add tasks rather than the manual work of compiling, cleaning, and storing ever-growing datasets. 

Organisations already waste too many man-hours on repetitive tasks. The more this kind of work is streamlined through the use of automated solutions, the greater the opportunities will be for organisations to develop innovative responses to the growing pressure of unpredictable weather.

Winters like the one we’ve just endured are only the tip of the iceberg (so to speak). Logistics professionals across a whole range of industries are going to face a raft of new challenges in the coming decades. Increasingly they will have to grapple with more dramatic weather patterns, work to decarbonise their supply chain and comply with global sustainability reporting requirements. 

As the old proverb goes, knowledge is power. 

Companies need to equip themselves with advanced data management capabilities to ensure they can make intelligent, data-driven decisions when crises hit – and emerge stronger on the other side.

  • Digital Supply Chain
  • Risk & Resilience

Nigel Pekenc, Partner at Kearney, examines the trends and challenges set to define the supply chain sector for the rest of 2024 and beyond.

Supply chains are the backbone of the global economy, ensuring the seamless flow of goods and services across the world. However, recent disruptions caused by COVID-19 and geopolitical tensions have triggered a significant transformation. 

Companies are diversifying their supplier bases and increasingly moving production closer to home to reduce dependence on distant suppliers and mitigate risks associated with global disruptions. There are five main trends shaping this transformation:

1. Regionalisation

A key component of this transformation is the shift from a global model to a network of interconnected local value chains. For supply chain leaders, this results in increased flexibility and resilience by relying on multiple local sources instead of fewer global suppliers to enhance supply chain visibility and control. Kearney’s 10th Annual Reshoring Index Report found that regionalisation is increasingly gaining momentum, with up to 96% of US CEOs committed to reshoring as a strategy to enhance supply chain resilience.  

2. Artificial intelligence 

The rapid emergence and adoption of AI is forcing supply chain leaders to rethink how they use technology, and how they incorporate it into the fabric of their businesses. These digital tools have a myriad of applications, such as predictive analytics and machine learning algorithms, the ability to improve efficiency, transparency, forecasting and much more. Moving forward, companies must integrate data and AI technologies to optimise their supply chains from end-to-end if they are to remain competitive. 

3. Re-skilling 

With new technology and new priorities, comes the need for new skills. With 60% of the global workforce in need of significant training to bridge the skills gap, supply chain leaders need to act now to make sure they have a workforce that enables growth and innovation. This could involve investing in new training programs, e-learning platforms, or outsourcing further work overseas.  

4. Sustainability 

Driven by the push of regulatory pressures, and the pull of growing consumer demand for greener practices, businesses are recognising the need to move beyond compliance and embracing more innovative sustainable practices. For example, Unilever has invested in sustainable sourcing, working closely with farmers and supply chains to ensure that raw materials are produced in an environmentally/socially responsible manner. Innovating around sustainability throughout a company’s operations will not only help with compliance, but also help create an ecological friendly value chain that is fit for the future.

5. Customer value 

There is a growing recognition amongst leaders of firms that operations should be driven by customer value, rather than cost alone. 80% of organisations plan to compete mainly based on customer experience, underscoring the increasing importance of a customer-centric approach. enhancing customer satisfaction and loyalty through value-centric supply chains has become a priority. This shift reflects a broader realisation that providing excellent customer service can be a crucial differentiator in today’s competitive market in terms of minimising the risk of losing market share.

The gap between ambition and operational delivery 

The case for transforming business operations is well understood, and many organisations have made good progress towards global value chain rewiring. However, we are still seeing a significant gap between strategic intent and operational delivery. 

This is evident in the figures. For instance, while 92% of manufacturers say they are looking to regionalise their manufacturing footprint, only 28% aim to have nearly all in-region-for-region operations by 2030. 

In terms of technology, 64% of supply chain leaders perceive AI as the key to driving supply chain improvements but only 1% have been able to eliminate Excel-like manual spreadsheets from their operations. A similar story plays out across all five trends, with only 14% of manufacturers redesigning their network to reduce Scope 3 emissions — but why is this? 

Delivering on this ambition is easier said than done. The scale and complexity of value chains means that carrying out end-to-end transformation is no small task, and one that requires significant investment. Additionally, the very same factors that are driving transformation in the long-term are hindering it in the short-term, including macroeconomic, political and ecological disruptions. 

Rewiring global supply chains

To tackle these issues, companies should focus on phased implementation, prioritise high-impact areas, and look to develop partnerships to share costs and risks. In particular, partnerships and engagement between the public and private sector organisations are critical and enable a globally coordinated development of next-generational strategies. 

Resistance to change can hinder transformation efforts, especially on this scale. As a result, clear communication of benefits, stakeholder involvement in decision-making, and comprehensive training can enable a smoother, and more efficient, transition. 

On a nuanced level, supply chains can use the complexity of supply chains to their advantage. For example, by promoting stakeholder collaboration across the value chain, they can enable flexible nodes and real-time re-routings to avoid delays and increase efficiency.  

To maximise the value they generate from AI, and new technology, organisations should integrate AI decision-making capabilities with digital twins of supply chain in order to model scenarios, and combine this with the real-time enterprise resource planning so they can act proactively in line with evolving priorities. 

Real-time decisions made using scenario based data can also help organisations to upskill their workforce. Unlike implementing top-down directives, this approach can increase the agility of organisations to respond to their changing skill requirements, reflecting the dynamic nature of the skills gap. 

In short, transforming supply chains to be more resilient, sustainable, and technologically advanced is no simple task, but the opportunities for those who do it successfully are vast. To guarantee the global economy’s resilience and sustainability in the future, industry leaders must focus on these issues. 

  • Digital Supply Chain
  • Risk & Resilience

John Santagate, SVP Robotics at Körber Business Area Supply Chain, looks at the impact of automation on the evolution of the supply chain.

Over the past decade, the supply chain has gained significant visibility. The rise of e-commerce, coupled with the challenges posed by the pandemic, has brought supply chain and warehouse technology into the spotlight. 

This increased visibility has helped individuals and businesses gain a deeper understanding of the crucial role played by warehouses and the supply chain in ensuring that products reach the shelves. In today’s world, people better understand the scale and scope of the industry and the need for a dedicated workforce to ensure timely delivery of goods.

Robotics in the warehouse 

Amazon is well known for its early adoption of robotics into their warehousing and distribution centres and subsequently the growth of the business that this technology no doubt played a role in. 

More recently apparel industry leader, S&S Activewear, announced the expansion of its partnership with Körber Supply Chain Software and the deployment of Geekplus robotics solutions to increase warehouse efficiencies. 

Intelligent robotics is a true game-changer in the supply chain industry if applied correctly. Since 2016, the global stock of industrial robots has grown by an average of 14% each year. However, it is important to note that while the figures reflect growth and strong demand, intelligent robotics need to act as holistically integrated solutions to maximise efficiency.

With robotics becoming an increasing trend in the supply chain, how will it affect the workforce?

Impact on the supply chain workforce

At the core of the supply chain industry are the dedicated individuals driving its operations. In recent years, however, we have seen the adoption of technologies, such as robotics and voice, enabling individuals to work more efficiently in the warehouse. Voice-directed solutions help workers operate hands-free and eye-free in busy warehouse environments. Automation and robotics are being used to support and enhance the human workforce, rather than replacing it. 

There is now a growing need for technology operating systems to integrate these various technologies. Tools like these are augmenting human capabilities, resulting in operational efficiency gains.

Autonomous Mobile Robots (AMRs) are designed not only to boost productivity but also to enhance workplace satisfaction. By handling repetitive and labour-intensive tasks, AMRs free up human workers to focus on more strategic and fulfilling activities.

The seamless integration of these technologies is becoming increasingly essential. Modern warehouses depend on complex systems that must operate harmoniously. Software orchestration is vital in ensuring that both new and legacy technologies work together efficiently, maintaining smooth and effective warehouse operations.

Effects on human employees

The supply chain industry is facing unprecedented workforce shortages, leaving technology to fill in the gaps. Robotics is one of the cutting-edge technologies transforming the workforce by augmenting, supporting and enabling workers to be more effective.

Businesses that prioritise their workforce and use technology as a tool to enhance employee performance will see significant benefits. 

Companies focusing on improving efficiencies, workforce safety and employee well-being are experiencing the most considerable improvements. Robotics positively impacts human employees by saving time, increasing accuracy and allowing them to focus on more strategic tasks.

Not long ago, warehouse tasks were manual and mundane, leading to unfulfilling work. Today, robotics and technology have shifted this dynamic, allowing workers to focus on more important tasks and be more agile, dynamic and effective. Robotics also reduces repetitive strain injuries and fatigue-related accidents, making work more comfortable and less burdensome while aiding workflow productivity and scalability. In addition, working with robotics and other modern technologies is allowing workers to gain new skills that are more relevant to the market today and enabling businesses to evolve with the technology landscape. 

The bottom line

Technology is not replacing jobs; it is creating new opportunities. Innovations have introduced roles such as robotics and automation specialists that didn’t exist 20 years ago. Robotics in the supply chain represents progress and is essential for allowing the workforce to keep pace with market demands.

A decade ago, experts predicted the supply chain industry would need three times more warehouses and a 300% increase in warehouse workers over the next few years. Thanks to advancements in technology, we have successfully met these demands, while competing with a contracting labour market

This technological evolution underscores the importance of continued investment in robotics and automation to maintain a resilient and efficient supply chain, capable of adapting to future challenges and consumer demands.

  • Collaboration & Optimization
  • Digital Supply Chain

The evolution of supply chains in 2024 will, according to Gartner, be defined by the integration of human and robotic workforces.

It’s an interesting time to be in the supply chain business. Not only are supply chains under increasing pressure to unlock greater value for the business, but executives find themselves operating in a landscape that might be even more challenging than that of the pandemic just a few years ago. 

Geopolitical tensions are rising, disrupting global trade routes. The spectre of economic downturn looms over Europe and the US, intermingling with growing unrest over the cost of living, wage stagnation, and the broken promises of 21st century capitalism. And, over everything, the worsening climate crisis throws a long shadow. Crop failures, extreme weather events, and disrupted ecosystems are conspiring to create a world where, for supply chains, disruption is the norm. 

Many organisations are turning to technology as a way to improve their efficiency, cost-containment, and resilience. Supply chain operators are being driven by the need to “ensure their foundation can support both past and future investments, while also looking ahead for new differentiation opportunities,” noted Christian Titze, VP analyst in Gartner’s Supply Chain Practice

A key theme emerging for Titze is the role that emerging technologies like artificial intelligence (AI) and maturing technologies like robotics will play for supply chains. However, Gartner’s report stresses that the success of adoption when it comes to these technologies is tied to “ the complementary integration of humans and machines.” 

Humans and machines in the supply chain

Gartner’s report identifies a number of trends connecting the broader theme of humans and machines in collaboration. 

“These technology trends are not isolated, but rather interconnected and mutually reinforcing,” said Dwight Klappich, VP Analyst and Fellow in the Gartner Supply Chain practice. 

Composite AI, AI-enabled vision systems, augmented connected workforce initiatives, next generation humanoid robots, and machine customers are all contributing to the increasingly collaborative relationship between humans and machines in the supply chain.

AI-Enabled Vision Systems

AI-enabled vision systems combine industrial 3D cameras, computer vision software and advanced AI pattern recognition technologies to autonomously capture, interpret, and make inferences based on unstructured images in real time.

Augmented Connected Workforce (ACWF)

ACWF initiatives aim to reduce onboarding time for employees to achieve full productivity and enhance decision-making. 

Augmented connected forkforce is a strategy that combines the value of intelligent technology, workforce analytics, and skills augmentation to accelerate talent growth and optimisation.

Composite AI

Individual AI applications are impressive, but it’s in aggregate that the technology really begins to shine. Composite AI uses multiple AI techniques together to increase the efficiency and accuracy with which these models learn. Composite AI also broadens the level of knowledge representations, and could ultimately solve business problems in a way that drives supply chain performance improvements.

Next-Generation Humanoid Working Robots

Robotics have been an established part of the supply chain for over a decade at this point. Signalling the next phase in the technology’s journey towards maturity, humanoid working robots combine sensory awareness, mobile manipulation, and dynamic locomotion to perform tasks previously done by humans. 

They typically feature sensor-equipped heads, power and mechanical bodies, manipulative arms/hands, and legs that allow for more dynamic movement than previously seen.

Machine Customers

Machine customers are nonhuman entities capable of selling or purchasing goods or services autonomously. 

Examples include IoT devices placing independent orders, intelligent replenishment algorithms maintaining product availability, and automated assistants suggesting new deals to consumers.

  • Digital Supply Chain

Dr Atanu Chaudhuri, Professor in Technology & Operations Management at Durham University, explores 3D printing’s impact on sustainable supply chains.

Imagine you’re a customer waiting on a replacement for a broken part for your washing machine, or the operator of an aircraft fleet forced to ground a plane due to a lack of parts when faults occur. Or, even more critically, a doctor in a hospital working with a shortage of equipment, as machines in need of repair lie idle.

Such situations are far too common. Often, they occur because of hold-ups in, or a lack of production within a supply chain.

For example, when an airline changes the layout of the cabin, it needs to plug the gaps between old and new components using spacer panels. Producing these by injection moulding will first require the design and production of a mould, which takes multiple weeks to produce. One false step grounds an aircraft for weeks. In the meantime, manufactures must get both the requirements right and make enough of the parts they need to complete the job. Such delays are inconvenient at best, costly at worst.

Delays versus inventory in manufacturing 

Now imagine yourself as the manufacturer. One of the big challenges faced by industrial product manufacturers is to deliver spare parts to their customers – whether other companies or individual customers – on time when needed, as per their contracts. After all, to fail to serve the customer is to lose business.

To fulfil such obligations, manufacturers need to keep large numbers of spare parts, covering all eventualities in their inventory – even if their customers may only need a few every year. This means manufacturers spend time and money producing parts that customers never use. These parts also incur an additional cost when it comes to secure storage. 

And then, if available spare parts are no longer fit for use, it leaves manufacturers with a great deal of waste to dispose of. Increasingly, the pressure is on to do this in an environmentally friendly way, incurring yet more cost.

Cutting corners to keep costs low is also not worth the risk to reputation when it comes to customer safety and satisfaction. The parts may not be of appropriate quality. 

And then there are elements outside of the control of the supply chain itself  – a disruption in transportation links which delays the delivery of parts, items broken or going missing en-route. Finding or manufacturing a replacement can take several more weeks.

It’s clear that traditional manufacturing methods and the impact they have on the operation and sustainability of a supply chain are no longer fit for purpose. As many companies face pressure to tighten their belts as well as operating in a greener fashion new technology, like in many other industries, is bringing new solutions.

Where traditional manufacturing falls short, 3D Printing can pave a new path to build a resilient and sustainable supply chain.

3D printing a more sustainable supply chain 

Conventional manufacturing typically removes materials from a larger block to achieve the desired shape and finish. By contrast, 3D Printing, or additive manufacturing (AM), is the process of producing parts layer by layer to a near final shape from a digital design. AM can produce parts with complex shapes – often which cannot be produced by conventional manufacturing – in a wide range of materials, both metal and polymer. AM gives engineers freedom in their designs beyond the limitations of traditional manufacturing processes.

Initially, engineers used AM to swiftly develop prototypes during product development process. The technology has quickly grown in popularity for producing finished parts for products destined for market. Today organisations across industries such as aerospace and defence, automotive, medical and others are using AM for producing tools, jigs and fixtures and, of course, spare parts and for serial production of parts.

3D printing vs traditional methods

There are a number of reasons why 3D printing, or AM, is proving to be more effective than traditional methods for manufacturing spare parts are wasteful. First is the ability for low-cost customisation. Producing a part with a specific shape usually requires something called a die, or tool, made of steel which can be very costly. Also, a machine has to be set-up specifically for this purpose, which requires additional time. Making a single part at a time can come with a large bill – often larger than the value of the eventual part produced. Producing multiple parts the same die or tool reduces the cost of course, but also limits design possibilities. 

AM doesn’t require a die. It can produce parts with complex shapes more swiftly. Manufacturers can also produce these parts in low quantities, enabling manufacturers to respond to individual supply demands – keeping customers happy and reducing the need to create excess, typically unused and wasted, stock of parts to cover “just in case” scenarios. 

AM can also help to build supply chain resilience. Making parts within 2-3 days helps supply chains to be responsive and avoid supply disruptions by providing an “on demand” service. For example, Daimler Bus has authorised its coach operator customers to produce specific spare parts on-demand using a certified and validated process so that they do not have wait for the parts.  

Small scale manufacturing means more orders for small businesses 

Such practices also work well at the local level. This brings more business to SMEs and allows those which need the parts to more swiftly serve their customers as the chain becomes shorter. A case in point is small injection moulding manufacturers, whose business models are based on high volume and low cost hence severe competition from low cost manufacturers overseas. But, if organisations can produce these moulds using AM, it will not only reduce cost and lead time, it will also enable injection moulders to produce customised parts in low volume, enhancing their business model. Companies like Nexa3D provides such free-form injection moulding technology.

Moreover, parts produced using AM can have a lower overall carbon footprint than those made using traditional methods. This is due to a number of factors. AM parts use or waste less material thanks to the method of part production and avoiding surplus stock, as well as shorter transport routes due to more localised production.  

Airbus found exactly this in using AM parts which weighed 55% less and used 90% less materials. Others can be recycled or produced by recycling other materials such as fishing nets. My own research shows how UK based Filamentive and Fishy Filaments are proudly showcasing the circularity potential of AM. 

Limitations of 3D printing 

But there are limitations. Only a few parts in a portfolio of a company can be produced by AM. Companies need to identify those parts systematically using both design and supply chain data or expert knowledge and consider redesigning to make parts feasible to be produced by AM. 

The companies also need to choose the appropriate AM technology, the equipment and materials. For different AM technologies, parts need to undergo post-processing, require quality assurance and adherence to standards. Other challenges exist in terms of ensuring the security of the design files and product authenticity. Companies like Autentica are trying to address the above problem by using a non-fungible token enabled system of identification to help avoid counterfeiting. 

AM has potential to improve resilience and sustainability of supply chains, but it requires a concerted effort by manufacturers to systematically adopt the technology, develop in-house capabilities over time and use the AM service providers to address some of the capabilities they may lack. The investment in doing so will far outweigh the costs over the long-term, but missteps in choosing wrong parts to print or using inappropriate technologies or missing some of the hidden costs in post-processing and quality assurance can prove to be costly and deter companies. It is not to be considered to be a fancy toy which will address multiple problems but instead  a friendly set of technologies to develop a well-functioning supply chain – provided the companies do the essential background work to understand it first.        

Dr Atanu Chaudhuri is an Associate Professor in Technology & Operations Management at Durham University Business School.

  • Digital Supply Chain
  • Sustainability

Supply chains need to be ready for disruption, but is AI the right tool to help them remain agile in the face of the unknown?

The modern value chain is vast, complex, and can contain thousands of suppliers. 

These supply chains have evolved over the past decade, setting aside simpler, more linear structures in favour of complex ecosystems spread across multiple continents. Putting a single product in a customer’s hands can rely on the movement of goods across disparate geographies, between hundreds of companies, along vulnerable trade routes. 

Recent geopolitical and climate-related disruptions are driving a return to simpler, more regional supply chain models. However, organisations are nevertheless still managing highly complex, fast moving supply chains in an increasingly complicated and dangerous world. From the US-China trade war and COVID-19 pandemic, to the ongoing Houthi attacks in the Red Sea and increasingly common extreme weather events, supply chains face a landscape where disruption has become the norm rather than the exception. 

More than ever, supply chain managers are looking for ways to make their operations more agile and resilient. Some believe that artificial intelligence (AI) is the answer

Can AI deliver supply chain resilience and agility? 

Many supply chains have undergone radical transformations driven by the intersection of AI, machine learning, and increasingly cheap computing resources. “The culmination of those three things have revolutionised how we look at supply chain processes, all the way from demand forecasting to understanding at a granular level what customer needs are,” said Parvez Musani, SVP of End-to-End Fulfilment as Walmart in an interview with PYMNTS. “The integration of AI, ML, and vast computing power, coupled with an abundance of data, has transformed our approach to demand forecasting, inventory flow, and cost optimisation.” 

AI’s ability to analyse vast data sets makes the technology ideally suited to generating the kinds of insights supply chain managers need based on broad market data. Not only that, but the technology’s ability to examine large amounts of unstructured information makes it very good at flagging risks before they develop into full-fledged disruptions. 

Accurately forecasting demand is critical for retailers like Walmart. By effectively managing inventory levels, supply chain and logistics managers can minimise the likelihood of stockouts or overstocking. AI algorithms’ ability to rapidly comb through weather events, local news, historical sales data, market trends, and other contextual effects in real time allows the technology to generate accurate demand forecasts. Both Walmart and Amazon use AI tools to estimate and predict product demand in order to maintain the right inventory levels. 

  • AI in Supply Chain
  • Digital Supply Chain

Siddharth Rajagopal, Chief Architect, EMEA at Informatica, explores how to maintain and improve the quality of data throughout the supply chain.

Businesses in all industries depend on the smooth operation of global supply chains. Yet as these vital systems and processes become more complex, they can also become more fragile – needing careful management to keep them running effectively.

Data is an important enabler of modern supply chains, as long as it’s of the highest possible quality. When data is accurate and reliable, organisations can optimise their supply chain by streamlining operations, improving decision-making and reducing risk. However, poor quality data can have the opposite effect by adding pain points, reducing output, hindering inventory management and stopping companies’ ability to measure and assess risk factors. Improving both data quality and data traceability should therefore be a priority at every stage of the supply chain.

The data puzzle

With some companies managing upwards of 75,000 suppliers, tracking, reporting and analysing supply chain data is an arduous task. This is particularly true when it comes to fragmented data sets stored in multiple siloed systems distributed across geographies, business units and suppliers. 

And when data is not reliable, accessible and up to date, it can impact many parts of the supply chain. For instance, successful inventory management requires companies to deliver just the right quantity of the right product to the right place at the right time. And the whole process heavily relies on accurate data from multiple places – customer service, suppliers, warehouses and shipping providers. 

 If this information is fragmented, incomplete or difficult to interpret, organisations will find it difficult to deliver products or services in line with customer expectations. But imagine if that data could be pulled into a single view giving users the ability to see – in one place –  not only all the data they needed, but information on the quality of that data and the processes associated with it.

Yet gathering data is also just one part of the puzzle. This challenge will grow exponentially in the short to medium term with the proliferation of Internet of Things (IoT) devices, the increasing use of both public and private cloud services, and generative AI. Supple chains must account for the sheer volume and diversity of data. There is a heightened need to automate processes to ensure that data is well managed and catalogued throughout the supply chain. 

Mastering supply chain data 

To overcome data challenges, organisations need to focus on introducing the tools and processes to share data and collaborate with partners. In addition, trusted, relevant data on everything from bills of materials and supplier challenges, to shipping routes and customer demand, needs to be available on-demand and in near-real-time. 

Achieving this approach relies on having a clear, end-to-end view of the entire supply chain, ensuring supply chain managers use data optimally. For example, a cloud-based platform approach to managing data can seamlessly integrate internal and external data, bringing together trusted, governed and relevant supplier information from across the entire business into a centrally managed system. 

Ensuring data quality is crucial. Organisations must guarantee the accuracy of their own data as well as that of their partners or suppliers. To prevent issues from spreading through complex supply chains, it’s important to monitor data directly at its source. Implementing data observability practices enables proactive monitoring and early detection of data quality patterns, allowing for quick remediation and smooth operations.

Finally, AI and machine learning (ML) can significantly enhance supply chain management by automating many aspects of data management. These technologies analyse vast amounts of information to provide useable insights. For instance, AI and ML can help detect and maintain data quality across large datasets, automatically classifying data to meet organisational standards. 

Delivering on demands

With a holistic, trusted, single view of suppliers, ML and AI can extract valuable insights from supply chain data. By connecting technical data with business metadata, these technologies enable organisations to gain a deeper understanding of their supply chain operations and make more informed decisions. This improved data comprehension can lead to more efficient inventory management, better demand forecasting, and enhanced supplier relationships.

For example, we’ve recently seen supermarkets contending with supply chain disruptions – cold weather, high energy costs and transport disruption. A 360 view of all supplier profiles helps supermarkets navigate turbulence. The ability to visualise and understand strategic supplier relationships is crucial to identifying alternative suppliers and getting the right products to the right places fast.

Ultimately, data is critical to maintaining a supply chain. As such, supply chain managers must organise and manage their data effectively. To do this, it’s fundamentally important to ensure data is of the highest possible quality and is traceable at every stage. With an accurate, holistic view of suppliers feeding applications, AI and analytics, companies can quickly understand macro demand trends, gain visibility of suppliers, improve collaboration and optimise supply chains to deliver their product or service more quickly. 

  • Digital Supply Chain

New research shows 81% of companies investing in supply chain technologies saw the benefits within 24 months.

Supply chain leaders have traditionally been slower off the mark than other business stakeholders when it comes to technological adoption. However, when it comes to artificial intelligence and automation, few areas of the business see more consistently positive effects as the supply chain. 

Supply chain leaders are what Noha Tohamy, distinguished VP analyst in Gartner’s supply chain practice, calls “fast followers”. As other functions in the enterprise see success, supply chains are set to follow suit rapidly. 

Supply chain investment into AI, automation, etc. gathers momentum 

Generative AI investment has been embraced by the supply chain sector with particular enthusiasm. A Gartner survey found that top performing supply chain organisations are investing in artificial intelligence and machine learning in order to optimise their processes at more than twice the rate of their lower performing peers. 

Ken Chadwick, another VP Analyst in Gartner’s supply chain practice, noted that, rather than efficiency or cost saving, “enhancing productivity is the key factor that will drive future success” for supply chains. The key to unlocking that productivity lies in “leveraging intangible assets,” he explains. “We see this divide especially in the digital domain where the best organisations are far ahead in optimising their supply chain data with AI/ML applications to unlock value.” 

However, investment into digital transformation and actually reaping the rewards of that investment are two very different things. Data gathered by McKinsey suggests that 70% of digital transformation projects fail to meet their stated goals. 

Simply investing into AI, machine learning, and automation will not automatically create value in the supply chain. Thankfully, this is a lesson that supply chain leaders seem to have learned. 

Digital adoption drives supply chain resilience

A new report from supply chain solutions provider Cleo paints a hopeful picture for the sector’s ongoing digital adoption. 

According to their report, technology investments are increasing organisations’ ability to deliver on their supply chain commitments. This, they found, “resulted in accelerating profitability, revenue growth, competitive differentiation, and supply chain efficiency.” Perhaps most interestingly, the benefits of investment into technologies like AI and ML were observed very quickly. 

Last year, 97% of organisations surveyed by Cleo invested into “supply chain technologies.” Cleo’s research lacks specifics on which technologies exactly were invested into the most. It also fails to denote which ones saw the most impactful return. However, holistically, 81% of companies observed that their supply chain investment delivered business improvement in less than 24 months. An impressive 35% said they felt the benefits within a year. 

This year, more than half of the enterprises surveyed are planning to invest $1 million or more into further supply chain technology adoption. 

At a time when disruptions are more the norm than the exception in the supply chain, organisations are prizing resilience more highly. “By leveraging technology to build greater resilience to supply chain disruptions, a company is better able to take control of its supply chain commitments and deliver on their promises – resulting in stronger relationships and trust with their ecosystem,” says Tushar Patel, CMO at Cleo. He added that, in order to uphold their commitments, supply chain operators “need to consistently invest in their supply chain technology, otherwise they stand to take a hit to their relationships – impacting their bottom line.”

  • AI in Supply Chain
  • Digital Supply Chain

Supply chain visibility is at a low ebb, prompting leaders to explore machine learning as a way to regain critical insight into future threats.

Supply chain managers in 2024 are faced with an increasingly thorny environment. From shipping disruptions in the Red Sea and Panama (and now in Baltimore), to a rise in extreme weather events, disruption seems less like the exception than the rule. 

This ongoing disruption has highlighted the need for businesses to develop coping strategies. Increasingly, supply chain managers are looking to adopt technologies that let them predict and outmanoeuvre these disruptions. Agility and resilience are cardinal virtues for supply chains in 2024, almost as much as cost containment. 

However, despite the goal being clear, many companies struggle to increase the resilience and agility of their supply chains. According to a recent article in the Harvard Business Review, a lack of accurate forecasting is to blame. As authors Narendra Agrawal et al posit, “how can inventory and production decisions be made effectively when demand forecasts are widely off?” 

Machine learning and demand forecasting

Machine learning and artificial intelligence (AI) have tremendous potential to increase supply chain visibility. 

The growth of IoT devices and oversight platforms is also generating a wealth of unstructured data across the supply chain. This makes machine learning an especially useful tool for tracking and predicting trends or disruptive events. Essentially, the technology is very good at finding complex patterns and relationships within historical data. As a result, machine learning can significantly enhance accuracy when predicting demand.

To use a simple example, let’s imagine a snack company. Using machine learning algorithms, this company could analyse historical and broader contextual data to pick up a pattern where sales of certain snacks tend to spike during specific seasons. During allergy seasons, the demand for grain-free snack foods might increase. Likewise, promotional events, like Veganuary, could cut demand for some products and drastically increase demand for others. Likewise, sourcing disruptions like a crop failure due to extreme weather conditions can be taken into account. 

From a high level, these aren’t decisions that are beyond the scope of an experienced human supply chain professional to notice. However, it’s the ability for a machine learning algorithm to not only pull these insights from vast oceans of seemingly disconnected data, but to translate them into strategic recommendations for action (based on previous successes and failures) that makes the technology truly transformative. It’s doing what (not all) humans can do at speed and scale and, theoretically, with less propensity for error. 

By continuously learning from these data points and recognizing the complex relationships between them, machine learning algorithms can generate highly accurate demand forecasts. As a result, companies can ensure they are stocking the right levels of inventory and ordering the right products at the right times. 

  • AI in Supply Chain
  • Digital Supply Chain

Mike McGuire, senior software manager at the Synopsys Software Integrity Group, examines the threat posed to software supply chains by open source software.

Open-source software (OSS) holds a pivotal and significant position in modern application development, serving as a cornerstone of the software supply chain. However, its widespread integration into commercial applications poses challenges in tracking and managing potential risks. 

Naturally, the screening and vetting of OSS emerge as essential components of any software supply chain security initiative. But what is the current state of software supply chain security?

Software supply chain security 

Firstly, OSS has emerged as a primary target for cyberattacks. In fact, 9 out of 10 companies have detected software supply chain threats, with 70% admitting that their current solutions are inadequate. While open source attacks are the “path of least resistance” for many threat actors, attacks on commercial and proprietary software are also on the rise.

Threat actors exploit the challenge organisations face in keeping track of their OSS, leading to persistent supply chain attacks that affect software providers, businesses and consumers. These attacks, whether through exploiting OSS vulnerabilities or injecting malicious code, result in compromised user data and strained business relationships. The 2024 Open Source Security and Risk Analysis Report highlights the extent of this issue, revealing that 84% of scanned codebases in 2024 contained an OSS vulnerability, with 74% posing high-risk vulnerabilities. Despite the prevalence of these vulnerabilities, organisations often fail to adequately address or overlook them entirely. 

Rising threat levels 

Recent years have witnessed prominent vulnerabilities like Log4J, Curl, Apache Struts, and OpenSSL which have all led to a variety of operational damage. These highlight the severe impact posed to organisations when a single weakness within the software supply chain is exploited.

The most prolific supply chain attack was SolarWinds. Due to lax security practices, a former intern inadvertently exposed a critical internal password. By exploiting this vulnerability, hackers gained access to SolarWinds’s systems which were responsible for assembling updates to one of its core products called Orion. The attackers implanted malicious code into a legitimate software update, allowing them to clandestinely monitor and identify running processes involved in Orion’s compilation. They then manipulated source files to include the SUNBURST malware which compromised Orion’s updates and impacted 18,000 SolarWinds customers. As a result, the attackers obtained sensitive information while locating further targets to spread the malware. The ultimate targets were multiple steps removed from the initial breach. This underscores this vulnerability incident as a prime example of the serious impact of modern software supply chain attacks. 

Presently, more sophisticated supply chain attacks involve the insertion of malware and malicious packages into the software development life cycle (SDLC), effectively transferring risks to end users. These attacks succeed due to the implicit trust placed in third-party software during organisational software development.

Organisations must broaden their approach to addressing software supply chain security, gaining comprehensive visibility into all application dependencies and enhancing their capability to identify modern risks beyond OSS vulnerabilities. While historically challenging, addressing these concerns is now more feasible than ever before.

Comprehensive open-source discovery

With the majority of software supply chain made up of open source software, failure to properly track and manage it equates to a glaring gap in any risk management strategy. Additionally, any required Software Bill of Materials (SBOM) will mandate that all OSS dependencies be listed. 

Therefore, security teams within organisations should adopt tools that can easily identify all open source components using a combination of dependency, snippet, binary and container analysis to surface these all, regardless of language or package manager because this will provide the most comprehensive view of the OSS available. 

Most commercial and enterprise software teams use third-party code from an outside vendor. Although security teams can perform their analysis of these third-party artefacts, it is much easier if the software vendor provides their own SBOM. There are tools available that will assist security teams in importing external SBOMs and automatically catalogue the open source, commercial, and custom components contained within them. This helps expand software supply chain visibility beyond just open source dependencies and analyse all dependencies for risk.

Attackers are getting more devious, injecting malicious packages and malware into open source ecosystems, and even directly into applications, making it possible to compromise build environments. 

Catching this type of malware requires a specialised form of analysis that modern tools incorporate. Moreover, having continuous risk identification and monitoring capabilities are essential because even though something is secure when it enters the SDLC does not mean it will remain secure further down the development pipeline. Having the capability to analyse dependencies in both generated and imported SBOMs is vital to monitor for open-source vulnerabilities, secrets, malware and malicious packages.

“Comprehensive” supply chain security 

Achieving comprehensive security across the software supply chain necessitates a deep understanding of its entirety and the establishment of a robust system for continuous monitoring, vulnerability testing and prompt remediation. 

Open-source software, while offering numerous benefits such as enhancing critical software applications and enriching customer experiences, also poses inherent risks. 

Safeguarding your organisation against these risks demands a coordinated approach, facilitating the identification, monitoring, and analysis of code content. Leveraging appropriate tools and technologies will dramatically reduce the risk of your organisation suffering a software supply chain attack.

  • Digital Supply Chain
  • Risk & Resilience

Trimble’s Kate Legnola explores how dedicated commercial route mapping technology can address the very specific demands of transportation fleets.

Route optimisation has become ever more important in recent years. The rise in ecommerce has created new routing pressures, especially in the last mile. At the same time, rising fuel costs, the push towards net zero, and load theft have placed the spotlight on using preferred refuelling locations and the need for safe, comfortable parking, especially overnight. 

Layering these demands over the traditional goals of controlling costs while meeting tight deadlines has highlighted the limitations of generic mapping and routing solutions. 

From large HGVs stuck down tiny rural lanes to the damage – and cost – incurred when a HGV hits a low bridge, or the risk of compliance breach associated with taking a hazardous load through a tunnel without permission, many transportation companies have learnt the painful lesson of relying on a phone’s satnav.

Consumer mapping technologies may be ubiquitous but they lack the depth of insight required to manage the complexity associated with the commercial movement of goods. As Kate Legnola, Sr. Product Manager, Map Data, at Trimble explains, dedicated commercial route mapping technology has the potential to address the very specific demands of transportation fleets. These demands range from height and weight restrictions and hazardous materials transport designations to improving driver well-being and safety.

Meeting operational goals

Reliance on online maps has become standard for most drivers but effective commercial route optimisation requires far more depth and breadth of insight than the basic, ubiquitous directions that cannot differentiate between a driver in a heavy goods vehicle or a two-seater sports car. Commercial mapping intelligence has evolved beyond simple visualisation on a map to offer a wide range of insights on business and driver behaviour that can significantly enhance fleet management.

Complex routing algorithms determine the most efficient routes for delivery or service vehicles by considering factors such as traffic patterns, road permissions, congestion and clean air zones, low bridges, narrow lanes and fuel consumption. Data, including not only construction of new infrastructure, but also any changes in existing restrictions accounts for routine bridge and tunnel inspections undertaken by highways authorities to give planners confidence in the safety and legality of the designated route in real time. 

Making transportation more sustainable

Transportation companies can leverage this depth of information to plan based on different priorities, comparing routes based on sustainability, cost and time objectives.

The ability to offer clients different routing models provides a competitive advantage by enabling a transport business to demonstrate how it is supporting a client’s sustainability reputation, for example. It is also assisting fleets in future-proofing their operations so they can better serve and meet their sustainability goals. Among them are a better ability to adhere to environmental rules and guidelines, a better understanding of vehicle carbon footprint, a reduction in operating costs with the efficient allocation of vehicles based on electric vehicles thus achieving long-term, sustainable cost reduction.

Boosting fleet efficiency

Complex algorithms are used to determine the most efficient routes for delivery or service vehicles by considering factors such as traffic patterns, road permissions, congestion and clean air zones and  low bridges.

Route intelligence software can also track dwell time, a perennial problem for all transportation companies. Using precise polygonal geofencing to improve the accuracy of arrival and departure notifications, the overall journey time, including both travel and stop time, is more precise. It is also enabling companies to better understand the overall efficiency and performance of the fleet, information that can help to reduce empty miles, cutting costs and reducing emissions whilst adding revenue. 

Keeping drivers safe

Indeed, by investing in smart mapping technology, elements such as planning processes will automatically consider drivers’ hours of service (HOS) and can include specific locations for resting and parking to avoid the risk of drivers being compelled to park up on the roadside which is both uncomfortable and unsafe. 

Further, using intelligent route mapping, transportation companies can optimise loyalty programs and discounts around specific brands of fuel to optimise routes, understand freight spend, and plan routes more efficiently. The routes can be designed around the use of rest stops preferred by drivers wherever possible to ensure they have access to good quality food and showers.

Driver safety can be further enhanced with vehicle specific information throughout the journey especially regarding the trickier problems that can arise during the last mile. Commercial mapping intelligence solutions pinpoint the actual final locations, such as the delivery entrance to the shopping centre rather than the consumer entrance used by the generic mapping solutions. In addition, transportation companies can opt to customise the mapping, overlaying a preferred approach path for specific locations to ensure every driver, however new to the business, has the optimal, safe route to each location, whether that is a store, warehouse or distribution centre. 

Conclusion

For transportation companies wrestling daily with the need to mitigate disruption, reduce costs and meet escalating customer demands, intelligent route mapping and routing is becoming a strategic imperative. 

Companies can no longer afford to rely on traditional manual route planning processes or allow drivers to rely on their own generic mapping systems. The risks of delays, damage and missed opportunities are simply too high.

Intelligent route mapping helps businesses improve day to day planning and optimise routes for each vehicle by accounting for the essential features of weight, size and hazardous materials. It gives the chance to focus on both driver performance and well-being, enabling companies to prioritise access to safe overnight parking and rest stops. 

Finally, it also delivers vital insight into the intricate interplay of suppliers, processes, and partners that allows transportation companies to optimise operations, intelligently consider innovations in areas such as EVs, and confidently navigate today’s complex marketplace.

  • Collaboration & Optimization
  • Digital Supply Chain

Philipp Pfister, CCEO at Transporeon, explores how supply chain managers need to not merely adapt to but anticipate disruption in an increasingly volatile world.

After disruptions at two of the world’s most crucial trade corridors – the Panama Canal and the Suez Canal, it’s fair to assume political tensions will likely play a more prominent role in sourcing and distribution as supply chains continue into 2024. Wars in Ukraine and in the Middle East are threatening flows of grain, oil and consumer goods. Climate change and mass migration are destabilising trade lanes from the Panama Canal to the U.S. Mexico border. The result? A potential migration of trade from once secure and stable trade routes. The map is being redrawn.

It’s clear, growing geopolitical tensions are making international supply chains ever more complex. A disruption in a supply chain is not just a logistical challenge, but also a sign of a broader shift in the global trade ecosystem, which calls for a new approach to traditional supply chain models, making sure that they provide resilience and innovation. However, global supply chain disruption can be transformed into a pathway for building stronger, more adaptable supply chains that can weather future storms with the right tools and a forward looking approach. As explained by Gartner, “Supply chain disruption is no longer an ‘if,’ nor is it really a ‘when,’ since it’s both omnipresent and unpredictable at the same time. The question you must answer is: Are we able to mitigate the next global supply chain disruption that comes our way?”

Unlocking Technology Benefits 

Organisations can no longer rely on reactive measures and outdated manual processes to manage these disruptions. Supply chain managers need to proactively transform their operations using automation technology. Effectively deployed, automation increases efficiency, reduces risk, and allows managers to better anticipate and mitigate disruptions as they occur. 

In the meantime, companies have taken vastly different digitalisation trajectories over the past decade due to the lack of universal standards for digital solutions. As a result, technology stacks are often siloed and can’t communicate with one another. In addition to other challenges, it can make it harder for companies to understand their order and capacity situation accurately and to verify whether processes are flowing smoothly.

A standardised approach to digitalisation based on a collaborative network, rather than companies working in isolation is the solution. A collaborative ‘platform approach’ facilitates a phygital (the seamless integration of physical and digital systems) future by enabling the creation of a transportation network spanning the entire industry. Connecting shippers, carriers, logistics service providers and other stakeholders simplifies communication, gathers real-time insights, reducing administrative costs and improving efficiency.

Furthermore, a platform approach facilitates better decision-making and problem-solving. Real-time data allows stakeholders to identify and visualise tracking the load in transit to minimise the impact of issues on product delivery or customer satisfaction.

A collaborative approach also enables data-driven decision-making, with companies benefiting from a vast pool of insights that helps all parties get ahead. With the help of this data (and a high degree of automation), companies can reduce dwell times, optimise yard operations, and more. On a long-term basis, AI models can learn to create tools for autonomous procurement or quotation, real-time ETA and everything in between.  

A new reality 

In the transport and logistics industry, there is no such thing as a once in a lifetime event like a global pandemic that can create costly supply chain disruptions, especially as eighty percent of industry executives reported major issues in their operations over the past 12-18 months, highlighting the importance of flexible and resilient supply chains.

A fundamental requirement for progress in 2024 and beyond is being able to adapt to the new reality, with companies across many industries recognising resilience is not just a competitive advantage. For this reason, digital and technology solutions have become essential to creating stronger, more healthy supply chains. As such, organisations should harness technology and a smart network approach to predict, mitigate, and swiftly recover from disruptions to reinforce the quality of their operations and competitive edge. 

Conclusion 

In the pursuit of a resilient future, businesses should not merely adapt but anticipate. Digital tools empower supply chain managers and leaders to proactively address disruptions, respond with agility, and thrive in a changing environment. In order to maintain a resilient supply chain that is robust and ready for new challenges and opportunities, organisations need to develop the right strategies and commit to continuous innovation. 

As companies navigate an increasingly complex and volatile global landscape, digital transformation becomes a strategic imperative. In order to build agile, tech savvy teams, integrate sustainability measures, and foster supply chain collaboration, companies need to recognize challenges of a changing landscape and seize technologies that empower supply chain visibility. 

Data-driven decision making and scenario-based resilience plans enable organisations to create a durable supply chain that can weather any storm and sustain growth.

  • Digital Supply Chain
  • Risk & Resilience

From sustainability to talent retention, here are the 6 supply chain best practices with the biggest potential to benefit the business.

Supply chain managers are increasingly required to balance traditional goals like cost containment with the need to increase their supply chains’ operations and deliver new strategic wins for the business as a whole. Predicting disruption, managing risk, and constantly improving efficiency are all essential aspects of overseeing a modern supply chain. So too are collaboration, sustainability reform, and learning to see value as more than a dollar amount. 

Knowing where to begin, and then how to continue, is challenging. Therefore, we’ve identified the 7 supply chain management best practices that will have the biggest impact on a supply chain.

1. Ensure supply chain and business are aligned 

Aligning the goals and practices of supply chain with the rest of the business is paramount to operating a successful supply chain. It’s all too common that the supply chain is siloed from the parts of the business that it serves. The result is often multiple discrete business units with varying priorities. This creates disparities in time and resources, leading to information gaps, poor communication, unnecessary errors and inconsistent processes.

Creating new lines of communication between the supply chain function and the wider business is a good place to start. New roles focused on liaising between siloed parts of the business, digital tools that promote collaboration, and new processes can play a pivotal role in facilitating collaboration. At all times, establishing and remaining focused on high level business objectives is vital. Without this focus, it can be difficult to ensure all parties are pulling in the same direction.   

2. Foster genuine collaboration with the supplier ecosystem 

Just as collaboration within the business is essential for a functional supply chain, fostering genuine collaboration with the organisations outside the business is essential. While many organisations are happy to highlight the importance of partnerships in their rhetoric, far fewer are taking a genuine partnership approach. 

Finding suppliers with similar values to your organisation is a good start. Implementing a robust supplier relationship management platform can help keep lines of communication open. Effective communication in service of a shared goal supported by aligned values is essential to ensuring that products received from suppliers are of consistently high quality, procured at the right price, and delivered on time—every time.

3. Take sustainability seriously 

Environment, social, and governance (ESG) strategies are about more than ethical behaviour. Increasingly, sustainable business decisions are critical to maintaining supply chain resilience and trust in a brand. Investors, stakeholders, suppliers, and customers are all prioritising ESG, and supply chains have some of the most significant impact on organisations’ environmental footprint. 

By strategically sourcing from sustainability conscious suppliers and setting clear environmental standards for your suppliers, to purchasing renewable energy and exploring more eco-friendly alternatives for packing materials, you can ensure your supply chain is having a positive impact on the business’ sustainability efforts. 

4. Prioritise value over price 

Traditional supply chain management strategies focused on reducing cost to the exclusion of other goals. Today, prioritising the delivery of a valuable service over solely cost-containment will benefit long-term business objectives. 

Convincing company leadership to prioritise value over cost might be challenging, but this approach will result in higher levels of customer satisfaction. It will also help ensure steady business operations, and establish your reputation as a dependable supply chain partner. Ultimately, the long-term benefits of added value will outweigh the short-term savings from cost-cutting.

5. Track the right metrics 

Visibility is the first step towards making strategic, effective changes to your supply chain. In order to gain the accurate, granular understanding necessary to support strategic supply chain transformation, you need to track the right metrics. 

From high level, top-down metrics like supply chain cycle time, down to more granular analysis like warehousing costs and inventory accuracy, the right metrics are key to enabling supply chain managers to identify strengths, and analyse inefficiencies to enable data-supported goals. 

6. Recruit, develop, and retain talent 

The increasing sophistication and availability of automation and machine learning technologies is reducing the amount of repetitive manual work required to operate supply chains. However, these new technologies are creating new demand for skilled workers. According to Deloitte, just 38% of supply chain leaders remain confident in their supply chain team’s ability to remain competitive in the current market.

Supply chain managers looking to embrace new technologies while closing the skills shortage gap will need to invest in acquiring new talent. Simultaneously, existing employees will need to be retrained and upskilled. Providing career and skill development opportunities for existing employees also aids retention. It’s vitally important for supply chain leaders to create clear, actionable paths to promotions that are both vertical and horizontal. 

  • Collaboration & Optimization
  • Digital Supply Chain

Fast fashion brands are embracing blockchain to better trace the sustainability impact of their supply chains, but can it really help clean up their operations?

The fast fashion industry has faced mounting criticism over its environmental impact and human rights record. Now, regulators and the general public are increasingly pressuring fashion brands to increase transparency and improve their ESG practices. Thanks to legislation like the EU’s Circular Economy Action Plan, or the US’ Uyghur Forced Labour Prevention Act, fast fashion brands are being forced to invest more heavily in supply chain transparency. 

Unfortunately, pinpointing exactly how and where clothes were made, by whom, and under what conditions is a major challenge. Increasingly, fast fashion manufacturers are turning to blockchain as a potential solution. 

Blockchain technology has been around since 2009 when the technology emerged as a way to underpin digital currencies like Bitcoin. The purpose in that case was to provide a distributed ledger to record and notarise transactions without the need for a centralised authorising agency. 

Since then, blockchain’s potential for creating a verifiable, tamper-proof record of events has raised the technology’s profile as a method of creating visibility in the supply chain. The technology has seen relatively widespread adoption in the finance and food production sectors. 

More recently, fashion manufacturers have embraced blockchain for its potential to trace clothing along the value chain. 

Blockchain in vogue this season 

The first instance of blockchain used to authenticate the supply chain journey of a piece of clothing comes from 2017. London-based designer Martine Jarlgaard launched a project which tracked the passage of raw material through the supply chain all the way to the finished garment. 

More recently, UK fashion retailer New Look announced plans in November to integrate blockchain based tracking into its operations. “The platform will integrate with retailer, manufacturer and supplier systems, as well as other third-parties, such as certification agencies, lifecycle datasets and other sustainability solution providers, to provide granular insight into New Look’s supply chain,” said Shameek Ghosh, CEO of TrusTrace, who provided the blockchain solution to New Look. 

Clare Woodford, global director of impact and engagement at Alpine Group, stressed in a recent interview that blockchain is more than embracing a trend. “It’s future-proofing the fashion industry by creating a supply chain that is not only efficient and secure but also accountable and responsible,” she explained. 

Blockchain adoption is certainly moving forward. The technology, however, is still in the process of transitioning from the experimental PR stunt stage to widespread implementation. “As with the broader trend in enterprise blockchain adoption, the apparel and textile industry’s initial foray into blockchain was characterised more by experimentation than by widespread implementation,” said Nicklas Nilsson, a consultant for GlobalData. “It’s only in the past couple of years that we’ve seen a meaningful shift towards practical applications, particularly in enhancing supply chain transparency.” 

Criticism of blockchain in fast fashion 

There’s no denying the excitement surrounding blockchain as a potential guarantor of supply chain sustainability. Reports of human rights violations and unsustainable practices consistently plague the fashion industry. For many brands, a blockchain-based authentication of their ESG bonafides could represent the reputational (and legal) armour they desperately need. 

However, the idea that by informing consumers, blockchain will push brands towards embracing genuine stability has its critics. Relying on a technology, effective or not, to alter practices that are core to an industry’s business model can never be effective, argues Nayla Ajaltouni of Éthique sur l’étiquette. “The business model of fast fashion is based on the break-up of the value chain, poor quality, pressure on wages, and low production costs,” she explains. “If brands do not respect human rights, it is not because they lack a technological tool; if they want it, they can already do so all along their supply chain. It’s not blockchain that’s going to change things”.

  • Digital Supply Chain
  • Sustainability

The next generation of smart, connected packaging is giving supply chain leaders new levels of insight into their logistics operations.

More than 161 billion parcels were shipped around the world in 2022. In less than six years, growth in e-commerce is expected to drive global parcel volume sky high. The number of parcles shipped workdwide is predicted to reach 256 billion in 2027

As a result of the booming e-commerce sector, supply chain managers find themselves facing an increasingly demanding landscape. At the same time, the need for sustainability is changing the way that supply chain operators approach packaging. 

Packaging is getting smarter

Smart packaging refers to a broad category of developments to the ways in which parcels are shipped. Some smart packaging focuses on tracking, whereas others can sense and react to environmental changes or changes in their contents. 

Smart packaging also refers to the trend of increasingly sustainable packaging.

The use of bio-based, recyclable, reusable, and biodegradable materials in packaging has proven to be a key area of sustainability gains for the logistics sector. This is especially important as organisations face growing regulatory pressure and simultaneously rising demand. 

It’s a varied, sometimes contradictory field of innovation with myriad developments taking place at the same time. Examples include antimicrobial packaging that extends the shelf life of produce, or sensors on cartons that change colour to indicate milk has spoiled. In the food and pharmaceutical sectors, smart packaging is used to maintain and ensure the cold chain hasn’t been broken between the factory and the pharmacy. 

Connected packages can now more cheaply be fitted with RFID or NFC transmitters. These chips enable direct communication with consumers via smartphones. QR codes are also gaining popularity outside of APAC. This, along with the new development of digital watermarks printed covertly on packs, known as digital passports, is greatly increasingly the ability to track and authenticate packages along the entire supply chain. These watermarks can not only carry useful information throughout the packaging’s journey to the customer, but material recovery facilities can scan these digital watermarks to instantly identify the material composition of discarded packages, improving sorting and recycling processes.

Challenges to smart packaging adoption 

As with any highly varied technological trend, smart packaging’s growth sometimes pulls in opposite directions. 

A lot of smart packaging that focuses on tracing the progress of a parcel throughout the supply chain contains components such as batteries, sensors, displays, and circuits which are challenging to recycle. Additionally, multiple types of components mean that manufacturing and buying smart packaging incurs new regulatory complexities. 

Lastly, smart packaging that includes real-time tracking and monitoring can lead to data privacy issues. If poorly secured, smart packaging could expose sensitive personal information like user location, identity, and preferences. Cryptography and blockchain technology have been highlighted as potentially useful ways to address these concerns. However, using them also greatly raises the cost and resources needed to create a fully secure solution. 

  • Digital Supply Chain
  • Sourcing & Procurement

A proliferation of data is creating bigger siloes and pain points than ever before throughout unprepared supply chains.

Supply chain management is an increasingly data-driven field. This trend is being accelerated by a confluence of factors. First the increasing complexity of global supply chains and the growing risk of more frequent disruption. Secondly, more responsibility is being placed on functions like supply chain and procurement. Once more tactical and functional, these functions are now expected to deliver strategic wins and cost reductions for the business. 

As a result, supply chain leaders are investing heavily into data collection and analysis tools. Their hope is that, with the application of machine learning and artificial intelligence (AI) analytics, vast quantities of data can be leveraged into full organisational visibility and strategic insights. 

“Capturing, protecting and then leveraging an organisation’s data through the use of AI and Machine Learning is an example of how organisations are increasingly turning towards intangible assets to extract new sources of value,” noted Ken Chadwick, VP Analyst at Gartner’s Supply Chain Practice, in a report from October. Spurred by the need to generate more valuable insights, supply chain organisations are collecting as much data as possible, from ERP platforms, advances tracking systems and, increasingly, from the Internet of Things (IoT). 

However, making effective use of data is another matter entirely. Experts at KPMG argue that, despite massive investment, data remains “one of the core challenges facing supply chain management.” 

The data management challenge 

Every day, “millions and millions of date records are generated across the supply chain from multiple systems,” notes KPMG’s 2024 Supply Chain trends report. The problem is that supply chain operators are failing to successfully manage this growing wealth of data. The resulting deluge has “given rise to greater silos of data within the organisation.” In turn, this has led to disconnected data sets, among other issues.  

They add: “Duplication and misinterpretation will become increasingly problematic, too. Critically, the fragmentation of data impedes the creation of a holistic view of the organisation’s supply chain.” 

Addressing the data problem 

Supply chain operators must abandon the “more is more” approach to data analytics that is currently creating pain points throughout the sector. If they intend to make strategic, informed decisions, these data management complexities need to be addressed. 

Focusing on data availability, quality, reliability, cadence, and consistency enables supply chain managers to get better control over their data. By doing this, they will be significantly better positioned to eliminate pain points. By focusing on specific data use cases, organisations can take a more intentional and proactive approach to applying their data. In time, establishing data management standards will improve the overall quality of the data that is kept, handled, and used for decision making. 

  • Digital Supply Chain
  • Risk & Resilience

Smart inventory management increases supply chain resilience, cuts costs, and minimises waste.

Inventory management is an essential element of supply chain operations. Excess inventory ties up profits and incurs storage costs. Stockouts deprive the company of revenue and cause long-lasting reputational damage. 

Finding the right balance of inventory is a complex and challenging prospect for supply chain managers. This is especially true as stock levels can fluctuate in response to market risk, unpredictable customer demand, and logistics disruptions on the other side of the world. Managed correctly, however, and a right-sized inventory is a source of cost-containment, resilience, and agility. 

Here are our top five best practices when managing inventory in the supply chain. 

1. Leverage data to forecast demand 

A key element of making sure you have enough raw materials, goods, and finished products when and where you need them is predicting end-user demand. Consumer demand is especially difficult to predict in 2024, as economic pressures and the waning effects of the pandemic push and pull companies and individuals in conflicting directions. 

Traditional inventory management and ERP systems don’t provide the necessary flexibility and digital tools to simulate options and test forecasting models. Investing in next generation tools will allow you to match inventory with a nuanced, detailed understanding of customer demand. 

2. “Lean” into the just-in-time model 

While resilience has increased in importance over the last few years, there is still a place for just-in-time methodology in the modern supply chain. Procuring late stage components later in the production stage, for example, can reduce the amount of time (and money) spend holding materials in warehouses. 

Just-in-time may be able to reduce costs and smooth operations, but it still carries risk. Accurate demand forecasting and risk assessment are key to reducing the safety margins on your inventory management process.  

3. Accurately assess macro and micro risk

Being able to identify, assess, and predict disruptions to your supply chain is key to inventory management. Both macro-risks stemming from large scale disruptions (like the COVID-19 pandemic, or the war in Ukraine, for example), and micro-risks like regional weather events, single-supplier issues, and other more localised disruptions need to be tracked, anticipated, and predicted as best as possible. 

4. Use tiered inventory management analysis

 By dividing your inventory into different tiers, you can approach managing different classes of inventory differently. Your highest tier items represent the 20% highest value items your organisation handles. Prioritise their availability and maintain a stock buffer in case of disruption that interrupts your ability to procure more. 

Next, your middle tier items (representing about 40% of your stock) should be managed regularly, but may require less safety stock. This is an area where just-in-time methodology can net the biggest rewards with the least risk. Lastly, your bottom 40% of stock should only require semi-regular evaluation. These materials move less frequently and a disruption in supply won’t immediately create serious pain points for the organisation. 

By using a tiered inventory management approach, you can more effectively prioritise your procurement process, as well as reduce time and resources spent monitoring low-value stock.  

5. Standardise your processes  

Lastly, a high degree of standardisation across your inventory management processes is an important way to create the necessary predictability and visibility throughout your organisation. 

Introducing processes like cycle counting, day of sale inventory, economic order quantity, and a reorder point can significantly optimise usage, minimise waste, reduce costs, and prevent disruption.

  • Collaboration & Optimization
  • Digital Supply Chain

Supply chains that successfully deploy digital technologies like machine learning and generative AI will be better positioned to succeed in our uncertain climate.

Whenever the global supply chain sector appears to have weathered the latest headwind, another one starts blowing. From shipping disruptions in Panama and the Red Sea to unpredictable consumer behaviour and extreme weather events, supply chains are increasingly under threat. 

Far from being an unlucky string of coincidences, the disruptions affecting supply chains today are largely part of larger trends—none of which are harbingers of a more forgiving supply chain outlook in the years ahead. Geopolitical tensions, stoked by economic downturns and growing dissatisfaction with the conditions of modern capitalism are increasing. 

Countries and populations in the more vulnerable Global South are alrady feeling the effects of the climate crisis, often with lethal consequences. In the years to come, drought, crop failure, biodiversity collapse, and growing food insecurity threaten to place supply chains under even greater pressure. This is not to mention the increasing scrutiny supply chain operators will face as environmental regulations tighten. 

Throughout 2024 and beyond, the supply chains that survive and potentially even thrive will be the ones that can adapt to disruption with agility, turning catastrophe into opportunity as challenges facing them mount. 

A new kind of digital transformation 

Increasingly digital transformation is the tool being used by supply chain leaders, not just to gain competitive advantage, but to survive in an increasingly hostile world. Additionally, the nature of these digital solutions is shifting, from specialised, standalone systems towards integrated end-to-end solutions. 

Diego Pantoja-Navajas, Vice President of New Products at AWS Business Applications observes that “traditional approaches, once the backbone of supply chain management, are now giving way to more integrated and technologically advanced solutions.” 

He notes that this shift is “not just a trend but a necessary evolution” now that supply chain leaders face the growing pain points of climate change, geopolitical dynamics, macroeconomic issues, and changing customer behaviour.

What is a digital supply chain? 

Digital supply chains represent sets of processes supported by advanced digital technologies like artificial intelligence (AI) and data analytics. These processes, in conjunction with digital tools help businesses make smarter sourcing decisions, predict demand, manage logistics, and handle the relationships between each step in the chain.

Organisationally, traditional supply chains are linear, moving raw materials from one step to another until it reaches the end user or consumer. By contrast, it’s easier to visualise digital supply chains as networks. Unlike traditional supply chains, which are plagued by visibility issues, digital supply chains make it easier to obtain real-time visibility into the performance of each step along the chain. 

Digital supply chains increase agility and resistance to disruption

Digital supply chains, enabled by new technologies like generative AI, will allow for much greater visibility into supply chain operations. Not only this, Pantoja-Navajas explains, but it will facilitate the “simulation of supply chain scenarios that illustrate the impact of different supply chain decisions.” 

If “environmental, economic, and geopolitical issues, instability can happen at any time and anywhere” then the ability to move with greater speed and agility is critical. Pantoja-Navajas adds: “organisations that utilise a digital supply chain are more likely to increase their resiliency against these disruptions – regardless of when they occur.” Generative AI’s ability to run “hundreds of thousands” of scenarios will make digitally testing supply chains for risk-exposure a much more productive activity. 

He concludes that “organisations can use the digital supply chain to make the right decision and then use the physical supply chain to act on that knowledge with speed and certainty.” 

  • AI in Supply Chain
  • Digital Supply Chain

Researchers from the NREL demonstrate the possibility of a zero-tailpipe emissions supply chain built using currently available technology.

The decarbonisation of global supply chains is a critical step towards holding back the worst effects of the climate crisis. A company’s supply chain typically accounts for between 65% and 95% of its carbon emissions

Researchers at the National Renewable Energy Laboratory (NREL) have completed a pilot project. The project could provide a glimpse into what a carbon free supply chain might look like. 

In collaboration with several industry partners, the NREL has demonstrated a working version of a zero operating emissions supply chain. The project’s has spent the past year moving goods from some of the US’ busiest ports to their final destinations. This was done without producing vehicle emissions—all while using today’s technology.

A zero-tailpipe emissions supply chain 

The NREL’s project used battery-electric cargo handling equipment, heavy-duty hydrogen-powered trucks, and hydrogen refuelling stations to move goods from ports in Southern California to brick-and-mortar storefronts. 

The program’s organissers hailed the project as providing one of the largest real-world demonstrations of clean goods movement to date.

“The Shore to Store project showed that clean goods movement is not a distant dream,” said NREL’s Jason Lustbader. Lustbader leads NREL’s advanced vehicles and charging infrastructure team and served as the project lead. “It is possible today, using today’s technologies.”

Step-by-step

Establishing an emissions-free supply chain is a complex process. The NREL pilot prgoram started with the point where goods are unloaded from overseas. The project’s scope began at a major port in Southern California. Here, the project operators integrated two electric-hybrid harbour cranes into the process. The addition of battery-electric yard tractors with new charging infrastructure for zero-emissions cargo handling complemented the loading cranes. These tractors worked alongside electric forklifts at a nearby Toyota Logistics Services warehouse, exemplifying emissions-free cargo movement.

The Shore to Store project featured a cutting edge fleet of 10 Class 8 hydrogen fuel cell-powered electric trucks. Kenworth Truck Company and Toyota Motor North America worked together to deliver the fleet. UPS, Toyota Logistics Services, Total Transportation Services Inc., and Southern Counties Express shared the running of the vehicles. 

Refuelling took place at two new high-capacity hydrogen stations in Wilmington and Ontario, California, built by Shell, along with an existing station at Toyota Logistics Services at the Port of Long Beach. This trio of stations forms an integrated heavy-duty hydrogen fueling network in the Los Angeles Basin.

Barriers to decarbonisation aren’t insurmountable

The project aimed to highlight and overcome barriers that exist to operating zero emissions technology in the real world and address infrastructure challenges.

With the successful implementation of zero-emission vehicles and supporting infrastructure, the initiative supports carbon neutrality goals for participating entities. Jared Leventhal, Shell’s senior project manager for hydrogen mobility, emphasised Shell’s role as an infrastructure developer in realising this hydrogen mobility supply chain project.

Gene Seroka, executive director of the Port of Los Angeles, said that “the Shore to Store project provided invaluable lessons as we move toward decarbonizing the end-to-end supply chain. It’s clear that there is much more work to do in the areas of accelerating technology and making it commercially available at scale. But as we look forward, we’re grateful to our project partners for their efforts and to the NREL scientists who quantified its impact.”

  • Digital Supply Chain
  • Sustainability

Fast fashion giant Shein’s new supply-chain-as-a-service product hints at a coming sea change for the state of retail supply chains.

The supply chain sector is facing increasing pressure to be the saviour of global manufacturing and retail efforts. Major organisations, threatened by economic downturn and increasingly unpredictable customer demand, are looking to their supply chains as a source of resilience and agility. However, supply chains are having an equally complicated time, as geopolitical tensions, extreme weather events, and rising transportation costs threaten to disrupt the sector. 

Four years ago, the pandemic clearly demonstrated what is now an often painful fact of life: an agile, resilient, and fast supply chain can make the difference between resounding success and thudding failure. This is especially true in the fashion industry. 

While fashion retailers of all sizes have attempted to navigate the increasing complexities of supply chain management over the past four years, few have been as effective as industry success story Shein. 

Chinese fast fashion giant Shein made more than $30 billion last year. It also doubled its profits year-on-year to more than $2 billion. A great deal of the company’s success, experts argue, stems from its supply chain. Now, as the supply chain woes of the pandemic are replaced by a new, comparably uncompromising landscape, Shein is looking to sell more than the estimated 1.2 million articles of clothing it makes every day. It wants to sell the success of its supply chain. 

The Shein supply chain 

Shein produces an average 314,877 new styles per year. By comparison, the more “traditional” fast fashion brand H&M creates an estimated 4,414 products per year. The company’s ability to manufacture and ship an order of magnitude more clothes than its competitors lies in its large supplier base and the digital transformation of those suppliers. 

“We reimagined the supply chain, which is a daunting task, and we have done it by digitising the small-and medium-sized factories to give them visibility to see their own capacity, continued order flow and seamless efficiency,” Donald Tang, Shein’s executive chairman, said in a webinar last year

This heightened digitalisation of its supplier management and sourcing process means that, with roughly 5,400 third-party contract manufacturers in China, Shein can deliver more than 10,000 new products per day. It also dramatically expedites the delivery cycle, with lead times measured in days, not weeks. As a result, it ships roughly 5,000 metric tons of goods via air freight per day

Data analytics integrated throughout this process are what allows Shein to produce initially small batches of product, evaluate demand, and then rapidly scale production up or down accordingly.  

Shein-as-a-service and the state of retail supply chains

According to a recent letter to investors from Tang, Shein is planning to offer its small batch, on-demand manufacturing model as a service to other fashion retailers. The move marks a significant evolution of Shein’s business model. 

Neil Saunders, managing director of retail consultancy GlobalData Retail, said in a recent interview: “Shein is moving beyond being a seller of low-price fashion to one that has many strings to its bow, including marketplaces, services for sellers and now services for designers and apparel brands.”

Shein seems to be moving towards a similar spoke and hub organisation that allowed Amazon to disrupt multiple industries at once, as each independent business unit leverages the others to drive growth. For some experts, it highlights just how disruptive the Chinese company will be to global fashion in the next few years. 
It’s “time to sound the alarm,” says Rick Watson, founder of RMW Commerce Consulting. “In terms of disruptive capability to retail, Shein’s innovation is much more disruptive and will force all other big players to develop a similar model or die — Amazon, Walmart, Target, everyone.”

  • Collaboration & Optimization
  • Digital Supply Chain

The combination of machine learning with advanced analytics and AI are giving supply chain leaders the ability to proactively anticipate and mitigate disruption.

The pressures mounting on large, complex global supply chains are immense. From geopolitical conflicts and economic downturn to the intensification of the climate crisis, disruptions are not only becoming more severe, but more common. 

Increasingly, supply chain operators appear to be on the back foot. 

Manufacturers with complex global supply chains should expect a months-long disruption at least once every 3.7 years, due to “more profound shocks such as financial crises, terrorism, extreme weather, and, yes, pandemics,” McKinsey analysts find. 

At the same time, problems securing labour, a global chip shortage, and the rising complexity of the supply chain management process are conspiring to hamper executives’ efforts to meet these challenges. Furthermore, increasing levels of globalisation are creating challenges in monitoring supply networks in real time, obtaining delivery data, and generating actionable insights. 

AI and machine learning to cut through the noise

Digital tools look more and more like the solution to supply chain operator’s increasingly reactive approach to an increasingly hostile landscape. 

Artificial intelligence (AI) and machine learning have the ability to analyse, organise, and generate insights from complex data sets. These capabilities make the technology especially appealing to supply chain operators. As a result, a recent IBM report found that 46% of supply

chain executives anticipate AI cloud applications will be “their greatest areas of investment in digital operations over the next three years.” 

Bob Stoffel, former Senior Vice President, Engineering, Strategy and Supply Chain at UPS, said, “When we talk about supply chain visibility, it does not simply mean visibility into your own supply chain. It means visibility among partners, which enables collaborative decision making closer to the customer.” 

This deeper and broader visibility is key to making more effective decisions within the supply chain. Some analysts believe that AI and machine learning will be key to enabling supply chains to transition from a reactive approach to a proactive one. 

The AI-powered proactive supply chain 

Adopting a proactive approach to supply chain management requires the ability to anticipate and mitigate disruptions, delays, and bottlenecks before they impact the organisation. 

AI applications like predictive modelling and real-time monitoring, can help companies optimise their supply chains and gain valuable insights into their own operation, as well as those in their supplier ecosystem and the market at large. This visibility is critical to the task of identifying potential risks or opportunities ahead of time.

By shifting from a reactive stance to a more proactive outlook, organisations can implement more strategic measures to optimise business processes, enhance efficiency, and improve the overall resilience of supply chains

Proactive supply chains not only ensure uninterrupted operations but also empower organisations to anticipate market fluctuations, customer demands, and emerging market trends. As a result, they are significantly better positioned with regard to their competition and ability to meet customer demands.

  • AI in Supply Chain
  • Digital Supply Chain

Fashion supply chains cannot be made environmentally sustainable without transparency from cotton field to fitting room.

Fast fashion famously struggles with unsustainable practices in its supply chain. From procurement through to manufacturing and distribution, unsustainable practices riddle the fashion industry supply chain. 

While this is widely known, many major clothing brands can’t (or won’t) counteract this trend because their supply chains lack transparency.   

The true cost of fast fashion

The fashion industry’s sourcing practices are notoriously damaging to the climate. The fashion industry produces approximately 2-3% annual carbon emissions worldwide. That’s in the same ballpark as commercial aviation (2-3%) and data centres (2.5% to 3.7%)

Of course, measuring the environmental cost of the fashion industry solely using carbon emissions is reductive at best. 

Textile industry expert Lutz Walter explains that “desertification, biodiversity, agricultural land degradation or poverty of farming communities in cotton growing countries,” as well as “pollution from textile dyeing or poor pay and labour conditions in garment factories in developing countries,” are much more immediate and costly consequences of wanton waste, pollution, and unsustainable practices in the fashion supply chain. 

Fashion supply chains still run on unsustainable materials 

One of the most common methods suggested for reforming fashion supply chains is the industry-wide shift towards more environmentally friendly material manufacturing. Specifics range from more sustainable ways to produce environmentally harmful materials like denim, to reclaiming and recycling old garments. 

The industry is making progress. However, over the coming decade, this progress is unlikely to amount to more than a drop in the ocean compared to the fast fashion industry’s insatiable appetite for material made and processed as cheaply as possible. 

According to a 2023 report by the Textile Exchange, so-called “preferred materials” like organic cotton and recycled fabric accounted for approximately 23 million tonnes in 2021, representing 19% of global production. By 2030, recycled fashion will amount to 30 million tonnes per year. 

However, the total demand for fashion items is expected to grow just as fast (if not faster) than recycling efforts. As such, the proportion of global fashion production derived from “preferred materials” isn’t expected to get any higher than 19%. 

“In the face of the climate crisis, the policy landscape, and investor and consumer scrutiny, fashion and apparel brands cannot afford to underinvest in their raw materials strategies any longer,” argues Beth Jensen, director of climate and impact at the Textile Exchange

Transparency in the fashion supply chain

Fashion companies traditionally have purposely not looked too closely at their supply chains, where environmental and human rights violations have flourished, in order to keep prices low. Now, however, the tide seems to be turning. 

Recently, investors in Inditex (the parent company of fashion brand Zara) loudly pushed for the company to make its full list of suppliers public so they can better assess any supply chain risks. Inditex, Reuters reports, is one of the last major holdouts among large fashion manufacturers to not publish the names and locations of its sourcing partners’ factories. 

However, Inditex has refused to increase the transparency in its supply chain, despite Know The Chain, a benchmarking initiative for organisations to address forced labour in supply chains, giving Inditex a lower overall score in its 2023 assessment than it received in 2021.

Forcing companies to make sustainable decisions regarding the environmental and human impact of their supply chains is an ongoing battle. Recently, landmark legislation in the European Union which would hold corporations accountable for environmental damage and labour abuses in their supply chains has met fierce resistance

However, legislation in France also recently proposed a ban on fast fashion advertising, French Minister of Ecological Transition, Christophe Béchu, commenting: “Ultra fast fashion is an ecological disaster: clothes are poorly made, widely purchased, rarely worn and quickly thrown away.” 

Nevertheless, regulatory changes are moving much, much slower than the fashion industry can churn out over 20 million tonnes of clothes per year. 

A blockchain for cotton

Some believe technology (combined with restructured business practices and regulation) could be the answer to creating much needed transparency in the fashion supply chain. 

“With the regulatory landscape, with more transparency and traceability, [brands] won’t have a choice but to prove that what they’ve been saying is happening on the farm is actually happening on the farm,” Crispin Argento, co-founder and managing director of blockchain procurement startup Sourcery, in an interview with Vogue Business. Without intervention, he adds, the global cotton supply chain will collapse. “If we continue with the same practices, in another 20 to 25 years, farmers will stop growing cotton.” 

Sourcery’s model aims to create transparency starting at the agricultural stage. They then maintain this transparency throughout the process from farm to sales rack. First, they record and verify data at the farming level. Their app then measures how sustainably the farmers grew the crop accordind to their standards. Blockchain technology then links that data to the crop throughout the supply chain. Manufacturers and fashion brands that want to access that data in order to secure their climate conscious bonafides then pay the farmers (and Sourcery) for that verifiable data. The more sustainable the crop, the more money suppliers, manufacturers and brands kick back down the supply chain to the farmers.

If regulation can create the necessary need for transparency, blockchain technology like the kind created by Sourcery could be the answer to changing the way the fashion industry approaches its supply chain.  

  • Digital Supply Chain
  • Sustainability

Artificial intelligence could help manage risk to the supply chain by flagging threats and predicting disruption.

Cybersecurity risk to global supply chains is increasing. 

In October, data collected by the Boston Consulting Group found that the “number, severity, and sophistication” of cyber attacks is growing. 

As noted by experts at the Ponemon Institute, the problem is reaching a tipping point. They report that 98% of companies have been negatively impacted by a breach that occurred at a company in their network. Similarly, the Microsoft Digital Defense Report 2023 highlighted that a supply chain attack affected 61% of businesses in the past year.

Supply chain complexity is creating cyber vulnerabilities  

The risk of attack, the report notes, is increasing in tandem with the complexity of global supply chains. 

As organisations increase the scope and diversity of their supplier networks to boost resilience, the number of network tiers and endpoints also increases, and so do the supply chain’s points of vulnerability. 

Globalised supply chains are increasingly “often several tiers deep” notes the BCG report, which adds: For example, an auto manufacturer’s supply chain includes numerous vendors, manufacturers, service providers, and customers that rely on other suppliers, which, in turn, depend on still other vendors. The auto manufacturer’s many suppliers connect to its digital network.” The organisaiton therefore also connects to their vendors’ and customers’ digital networks. Adding another layer of risk, the suppliers connect to the company using an array of hardware and software components which were acquired from and serviced by still more third party vendors. 

The upshot is that, in a large, multi-tier supply chain, there are multiple partner entities with varying degrees of proximity to the organisation. However, while the organisation might not have any control over these organisations’ security practices, they nevertheless share in their security risks.  “Third parties’ cybersecurity risks are also the company’s risks,” the report notes. 

A recent survey of business leaders in Australia conducted by PwC found that more than 75% of respondents believe organisational complexity creates “concerning” cyber risks. However the problem is that “While Australian business leaders have raised concerns that too much avoidable, unnecessary organisational complexity poses concerning cyber and privacy risks, some complexities are necessary,” warns PwC Australia Cybersecurity & Digital Trust Partner Cameron Whittfield. 

Managing complexity and cyber risk 

Faced with the financial and reputational damage that a supply chain breach can cause, leaders need to find ways to remain resilient in the face of the cybersecurity threats. Complexity is undeniably a driver of risk to the supply chain. 

However, faced with the fact that complex supply chains are, in many cases, necessary, organisations need to find ways of protecting themselves from cyber attack without “thoughtlessly streamlining and simplifying operations and processes,” as Whittfield puts it. 

“Organisations should consciously and deliberately” simplify where possible, he adds, “to protect its systems and data.” However, simplifying the complexities that can be eliminated, and protecting complex elements of the supply chain that can’t are both significant challenges.   

Intelligence sharing can mitigate complexity risk

Whittfield argues that collaboration between ecosystem partners and threat intelligence sharing are vital in the process of securing a supply chain. He emphasises that there needs to be “more effective collaboration, within and between the public and private sectors.” Most importantly, the public and private sectors need to collaborate before, not just after attacks take place.  

“While supply chains are invariably large and complex, it is vital that organisations gain better visibility and more effectively manage their third-party relationships and dependencies. Mapping these relationships and the data held by an organisation is key to increasing cyber resilience and making informed cyber investment decisions,” he adds. 

This collaborative approach is an essential when mapping the supply chain in order to locate and minimise risks. Visibility remains a huge problem for supply chains, as 85% of supply chain disruptions originate from indirect Tier 2+ suppliers.

  • Digital Supply Chain
  • Risk & Resilience

From the climate crisis to AI, here are the top 5 trends we see shaping the supply chain landscape in 2024.

Supply chains are the lifeblood of the global economy, and they have rarely been under greater strain. From the worsening climate crisis to economic downturns in multiple markets, supply chains are facing an increasingly hostile environment. 

New technologies may play a role in alleviating these pain points. Automation and artificial intelligence promise to combat labour shortages, increase efficiency, and improve resilience. However, adopting new technologies invites complexity, cost, and new forms of risk. Some experts believe that soft skills and a more human, collaborative and localised supply chain is the answer to challenging times.

From automation to collaboration, here are the five trends we see affecting supply chains in 2024. 

1. Disruption 

Organisations around the world hoped that 2024 would mark a return to the stability of the pre-COVID era. It seems, however, as if those simple times may never return. 

From the Suez and Panama Canals to US anti-Chinese legislation in the EV market, the new normal for supply chains is disruption. This turbulence is coming from both the supply side, where rising costs for material, labour, and shipping, and from the demand side, where consumer behaviour is becoming harder to predict. 

2. Artificial Intelligence

In an increasingly challenging landscape, AI adoption is making strides as supply chain managers seek to unlock immediate gains in efficiency. AI promises to deliver real benefits in intelligent sourcing, inventory management, and logistical route planning. Machine learning, a subset of AI enabling computers to learn autonomously, is also poised to revolutionise several elements of the supply chain, from demand forecasting to quality control. The technology has even been floated as a way to develop new products through predictive analysis and decision-making. 

3. Automation 

The supply chain industry, like many others, is undergoing a skills shortage as the complexity and volume of work eclipses available labour supply. At least, supply at the wages operators are willing to pay. In response, automation is being heavily leveraged to increase efficiency and plug gaps in organisational structures. 

On the software side, a KPMG report notes that “Most supply chain tasks can be fully or partly automated through low-code platforms, which use a wide range of Application Programming Interfaces (APIs) and pre-packaged integrations to link previously separate systems.” When it comes to physical tasks like warehousing, many operators have turned to using collaborative robots, or cobots. This technology is revolutionising warehouse operations by enhancing efficiency in tasks like picking, packing, and heavy lifting.

4. Scope 3 Emissions Visibility 

Supply chains can account for as much as 90% of an organisation’s environmental impact. Regulatory and public scrutiny of companies with inadequate ESG reforms is mounting. As a result, many supply chain organisations have set ambitious goals to become carbon neutral or achieve net-zero waste objectives. 

This is the year when those promises will start being put to the test. We will see some supply chains start to make real progress on the decarbonisation of their value chain. Others will be exposed for the consummate greenwashers they are.   

5. Collaboration 

While technology undoubtedly offers efficiency gains and other strategic wins, a more collaborative and communicative supply chain can create lasting, more meaningful value. 
“There’s no way to eliminate risk and volatility from your supply chain entirely, but improving information sharing and collaboration across stakeholders can go a long way to help control the fallout,” notes Fraser Robinson, co-founder and CEO of Beacon, in a recent interview.

  • Collaboration & Optimization
  • Digital Supply Chain

Widespread investment into generative AI raises new questions about the technology’s potential to benefit global supply chains.

Generative artificial intelligence (AI) leapt to prominence last year. The widespread usage of popular large language model powered chatbots (like ChatGPT) and image generators (ie Midjourney) sparked excitement, controversy, and huge capital investment. Since then, adoption has been widespread and investment has been significant. 

However, an array of people and organisations have leveled criticism at generative AI and its applications. The problems raised with the technology range from it being simply inefficient and unappealing to downright unethical. If the supply chain sector is to make the most of its investment into the technology, it needs to avoid making the mistakes already befalling other sectors, where generative AI is actively eroding value—usually for a high price tag. 

Generative AI’s big year  

Funding for generative AI quadrupled in 2023, and as of February 36 generative AI startups had attained unicorn status. Investment in generative AI startups skyrocketed, from $4.3 billion in 2022 to $21.8 billion last year. 

Generative AI’s ability to create (the appearance of) new content, such as numerical data, images, text, audio or video has generated a great deal of investment, excitement, and media attention (in addition to a truly shocking amount of pornography). However, finding ways for the technology to make the leap from curiosity to useful (and, more importantly, profitable) business tool is still an ongoing search. 

Clickbait, waffle, and 24/7 content farms 

Several companies are providing generative AI tools as a way to supposedly enhance the experience they provide. For example, Ebay has started giving the option for sellers to use AI to automatically generate item listings. However, users have criticised the service for surrounding basic information with overly flowery, poorly phrased “waffle.” 

Similarly, AI leveraged to churn out news articles and blog posts as part of a new wave of automated content farms has also faced criticism for flooding the internet with “low quality” articles and “clickbait.” The problem is escalating rapidly, as well, with a recent study conducted by researchers at the Amazon Web Services (AWS) AI Lab finding that a “shocking amount of the web” is already made up of poor-quality AI-generated and translated content.

In short, critics of the technology believe generative AI fails to bring any real value to the areas where it is being deployed. The fact that 40% of supply chain organisations are already investing in generative AI begs the question: what are they planning to use it for? Will it add value to the business? 

More pertinently, are there applications for generative AI that actually can add value to the business? Or, is this tech adoption for its own sake going to hurt the organisations that embrace it like it hurt all those kids who wanted a nice weekend out at a Willy Wonka themed experience in Glasgow?

What can generative AI actually do for the supply chain?

The main issue with the more widely known generative AI platforms like ChatGPT is that their outputs are only as good as the data used to train them. Most chatbot AIs currently available to the public are generalists, trained on huge amounts of (stolen) data. 

 However, if trained on the right, thoroughly vetted data, generative AI can be a useful tool for analysing large, unstructured sets of information. It can rapidly classify and categorise information based on an array of visual, numerical or textual data formats. Then, it can take those large volumes of data and summarise them, extracting key insights and trends. The technology could also potentially assist in quickly pulling relevant information from those datasets in order to provide instant responses by voice or text, which might be useful in allowing workers with a lower level of technical skill to perform higher level tasks. 

It can also quickly analyse and modify strategies, plans and resource allocations based on real-time data—much faster, with a much broader pool of information than a human.  

Generative AI could also automatically generate content in various forms that enables supply chain managers to automate vendor negotiations according to a preexisting script and set of parameters. 

However, it all depends on the quality of the model being used and the quality of the data. Without adequate oversight, direction, and scrutiny, generative AI will erode more value from the supply chain than it creates.

  • AI in Supply Chain
  • Digital Supply Chain

Automation has the potential to help solve some of the most pressing challenges facing the supply chain sector in 2024.

Ever since the COVID-19 pandemic threw global supply chains into chaos, it seems as though supply chain leaders have been fighting to find a way back to normality. 

However, if the last four years have demonstrated anything, it’s that the stability, speed, and predictability of pre-2020 supply chains are a thing of the past. Resilience, efficiency, adaptability are the new cardinal virtues of an industry fighting on multiple fronts—against economic unrest, geopolitical conflict, and the climate crisis

Supply chains are experiencing serious pain points as they try to stay afloat while restructuring to be more agile and resilient. Many are turning to automation as a potential solution to some of the most common problems affecting supply chain organisations.

Among different types of automation, supply chain managers are increasingly turning to robotic process automation (RPA) for its ability to alleviate supply chain pain points. 

“RPA serves as a driving force for process improvement and task automation, covering everything from order processing to inventory management. The adoption of RPA software in the supply chain marks a significant shift towards improved visibility, precision, and speed,” says Alina Filatova, Head of BA Department at Innowise. “These elements are essential for attaining excellence in logistics. This integration acts as a vital link, bridging the gap between conventional logistics methods and the growing needs of today’s supply chain landscape.”

Siloed data and legacy systems 

Despite ongoing digital transformation efforts, many of today’s supply chains are mired with siloed organisational structures and legacy technology. Vital aspects of organisational procedure all too often rely on emailing spreadsheets and PDFs back and forth. Relying on these methods to track and utilise often critical information creates silos, inefficiencies, and reduces the potential for collaboration. 

On top of that, ERP systems can lack the flexibility to support more agile, fast moving businesses. This results in wasted labour as supply chain professionals spend time moving documents around, inputting data across multiple digital platforms, and otherwise performing repetitive, error-prone tasks. 

By using an RPA tool to automate data entry, simple communications between supply chain staff and other stakeholder, and standardise information across all platforms, supply chain operators can dramatically increase efficiency and reduce errors. 

For instance, an RPA tool can handle the whole process of updating customers about their order status faster than a human. It can automate multiple tasks involved in processing, checking, and tracking orders by pulling data from different systems. It can then monitor those orders based on predetermined sets of rules, and provide customers with real-time updates. 

This has the potential to reduce the amount of manual work being performed, increases the accuracy of orders, and gives better visibility across multiple otherwise siloed and legacy elements of the supply chain tech stack.

  • AI in Supply Chain
  • Digital Supply Chain

In an environment of constant disruption and change, the Centres of Gravity model could help supply chains stay resilient and cut costs.

It’s a time of unprecedented disruption and uncertainty for supply chains. Throughout the sector, supply chain managers are searching for ways to reduce costs, increase visibility, and improve resilience. Centres of Gravity is a new supply chain management model that promises to deliver on these needs. Deployed correctly, it will supposedly future proof CSCOs’ operations, even in uncertain times. 

A treacherous supply chain landscape 

The supply chain sector is having a difficult year already. The sector is facing shockwaves from geopolitical conflict, a worldwide economic slowdown, and the increasingly disruptive impact of the climate crisis. Together, these factors are conspiring to make the current supply chain landscape especially treacherous. Recently, 38% of small business owners said they believe the global supply chain outlook will negatively impact their business. 

Interlinked with these trends, consumer demand is shifting in new and unpredictable ways. A combination of rising inflation and backlogged inventory has caused demand to wither. Simultaneously, the waning influence of the pandemic has led to a profitable period for retail in the US and Europe. 

The US market also “saw a return to pre-pandemic consumer holiday season spending,” last year. However, Yikun Shao, Alibaba’s North American supply chain lead, warns that “businesses may still want a more conservative approach and order products in smaller quantities, meaning that meeting shipping requirements may become more difficult. Demand is not able to meet the products that the supply side is able to provide.” 

Increasingly, supply chain leaders are prioritising resilience and the ability to scale supply up or, (more often) down at a moment’s notice. 

What is a centre of gravity in a supply chain?

The centre of gravity in a supply chain and logistics is the single point where it is most advantageous to locate a distribution hub. Therefore, calculating a supply chain’s centre of gravity takes into account markets, volume of goods, shipping, transport costs, just in time availability, local labour market situation, and cost. Using these factors, supply chain leaders can determine their value chain’s centre of gravity based on demand, supply, or the lowest distribution costs. Importantly, it’s a flexible process, and a supply chain’s centre of gravity can move around depending on the metrics used to calculate it.

However, current supply chain pressures are too much for the traditional single-centre-of-gravity model to sustain. As noted by Raf Dillman and Kay Manke of BearingPoint, “Today’s supply chains are on the brink of a fundamental transformation due to the challenges of geopolitical conditions, customer demand and regulation. The pressure is on supply chains to deliver value in a complex, fast-moving, fragmented, sustainable, consumer-centric environment.” 

Centres of Gravity could give supply chains the resilience they desperately need

In response, a new model is emerging. Consisting of multiple micro-chains that integrate production, processing, and distribution of products, this model acknowledges that supply chains can have multiple centres of gravity.

Notably, these centres of gravity are located closer to market demand. This helps improve energy and materials efficiency within the sourcing and logistics process. Most importantly, they are also collaborative, capable of leveraging local and regional partnerships, and co-manufacturing models. 

Distributed centres of gravity are also more sustainable. Dillman explains that multiple centres of gravity drive an increase in the reuse and repurposing of materials. They also ensure goods and materials travel shorter distances. Overall, this model makes supply chain operations more resilient and transparent, as well as driving traceability. 

“We believe that individual supply chain components will be propelled into multiple Centres of Gravity,” says Dillman. “This will be driven by the convergence of resilient supply chain strategies, the circular economy, reduced energy costs driven by sustainability, and lowered entry barriers for local and virtual production, thanks to digital technologies.”

Centres of gravity will allegedly drive an industry-wide transformation. We are, they say, moving from “one global and rigid system” to something more “flexible and regional.”

  • Collaboration & Optimization
  • Digital Supply Chain

Automation can increase efficiency and reduce human error at a time of unprecedented disruption for the supply chain sector.

More than anything, the global supply chain industry craves consistency, predictability, and security. In a recent survey of supply chain leaders, Gartner found that just 9% of respondents expected to achieve revenue gains due to uncertainty, and 63% of respondents expected a loss of revenue due to exposure to uncertainty. 

In a climate defined by disruption and uncertainty, automation could provide the resilience that supply chains need to overcome challenging market conditions. 

A market defined by disruption and rising costs,  

Supply chains face a complex and challenging geopolitical and economic outlook. Additionally, long-overdue labour organising efforts in markets traditionally hostile to unions like the US are starting to gain traction. 

“In recent years, labour rates have accelerated beyond what you might have expected,” Mark Richardson, chief executive officer of Ocado Intelligent Automation, complained in a recent interview with Supply Chain Brain

“Over the last three to six years, the workforce that you want to employ in your logistics facility has just become much, much more expensive. I don’t see any end to that trend, and it results in a significant problem for those of us who need to run large logistics operations. And not only is the labour rate increasing, the number of people who want to do logistics work is decreasing,” he said. 

Increasingly, supply chain leaders are turning to automation to combat the economic pressures and uncertainty they face. 

Automation grows in the supply chain 

Supply chain automation has the potential to improve operational efficiency by reducing human error and speeding up clumsy manual processes. Automation in the supply chain can encompass several technologies, including digital process automation, robotic process automation, artificial intelligence, and machine learning.

While most supply chains have developed pockets of digitalisation over the last decade or more, it’s not uncommon for these areas of the supply chain to be siloed from one another. One of the key benefits of automating supply chain processes is the connective tissue that automation solutions create between different areas of the supply chain

Supply chains are going to continue to implement new digital tools, so having an automation layer in place will be highly beneficial in ensuring those layers can seamlessly interconnect.  

Currently, many supply chains are not integrated and optimised for a fully digital workflow. Even those that are frequently struggle with a lack of digitalisation in their supplier ecosystem.

Essential processes still frequently rely on humans extracting, inputting, and sharing  data via spreadsheets, PDFs and emails. Without automation and AI-powered tools, many ERP systems lack the ability to automatically incorporate data from disparate and legacy formats. This means that manual data entry is still a significant part of the supply chain professional’s job. 

The upshot is that, not only are supply chain professionals often performing repetitive, easily automated tasks by hand, but these are the kinds of tasks that most easily lend themselves to human error, often with costly results.  
“Supply chain automation is a transformative force. It’s revolutionising the way businesses operate, offering numerous benefits, including enhanced efficiency, cost savings, improved customer service, and a positive impact on sustainability,” notes a spokesperson for GEP.

  • AI in Supply Chain
  • Digital Supply Chain