Caroline Grey, Co-Founder and CRO, Treefera, explores how better visibility is fixing blind spots

The world is getting noisier. Climate volatility, environmental degradation and political instability are increasing both the number and the severity of disturbances that ripple through supply chains. With each disturbance, new complexities arise from new variables, like soil health and rainfall shifts, regulatory changes and geopolitical friction. These variables compound into an opaque risk ecosystem.

The unfortunate reality is that traditional data collection methods, aimed at managing supply chains and reducing risks across the all-important first mile, now can’t keep up in this challenging environment. Manual data collection or static surveys can’t process this rising tide of complexity fast enough to inform decisions, meaning businesses don’t have access to critical information. The result? Without this primary data, businesses are “flying blind,” which means they don’t have control over their supply chain operational performance, thus impacting revenue.

Technology plays a crucial role in quietening the noise, restoring clarity and providing leaders with the insights needed to improve supply chain resilience. We’re already seeing that satellite imagery, drone information and ground truth data can all be elevated using AI agents, allowing businesses to make better decisions.

The first-mile challenge

Today, 60% of business costs and risks occur within the first mile of logistical supply chains, meaning poor management of risk in these sourcing regions can directly impact business success. At the same time, regulatory pressure and requirements are growing, with the impending EUDR and EU omnibus legislation. Businesses need to have access to the right processes and technology solutions to ensure compliance.

For the EUDR, this means that any business that operates within, or sells to, Europe will need to ensure no deforestation occurs within their supply chain. They will also need to backdate evidence from as far back 2020. While timelines for this regulation remain uncertain, acting now to prepare for compliance should be a business priority today.

Given the scale of first-mile risk, visibility is essential to build resilience. This can only be done by leaning into the right mix of technologies, including the smart use of AI to generate insights that allow for greater, better-informed decision-making. AI allows us to abstract complexity – leveraging the massive acceleration in the capabilities of satellites over the past 10 years and turning disparate and disconnected data into actionable insights at global scale and near-instant speed.

AI-nativity needs to be the first step

While the entire supply chain can be opaque, the first mile has historically been hardest to manage, with information about sourcing regions and commodity origins often fragmented, remote and expensive. Businesses need access to insightful data that uncovers what’s really happening on the ground.

Data governs the flow of capital, and the quality of this data can equip enterprises with the ability to scope out and invest in appropriate sourcing options. Satellites, drones and ground truth data help with this, but only to a point – they provide surface level information without the depth of insight necessary for action.

AI-enabled data systems make it possible to track first-mile activity in real time. These tools translate raw, real-world data into scalable insights that decision makers can act on. They can also be tailored to specific business needs – from monitoring particular geographies to aligning with the compliance frameworks that matter most.

How does this work in practice? Take a large brand sourcing cocoa in Madagascar, for example, which needs to assess the risks posed by deforestation in order to meet EUDR standards. By utilising AI and satellite technology, they can map their entire supply chain to assess deforestation, tenure and labour risks, while producing automated DDS (Due Diligence Statement) reports ready to be submitted to the EU.

Agentic AI is the enabler here, synthesising complex and vast real-world datasets into expert-grade insights that are accessible at speed and scale. AI agents build on traditional AI models through autonomy and comprehensive self-learning mechanisms. Ultimately, this technology supports businesses in understanding the risk landscape within the first mile. And when incorporated into models that include regulatory and compliance frameworks, businesses can manage accountability and maintain their governance commitments.

Building deep insights from historic blind spots

The factors that affect global supply chains show no sign of slowing down – it’s time for businesses to take a different approach to risk identification and management, especially within the first mile. By ensuring access to accurate, scalable data and utilising real-time monitoring, businesses are laying the foundation for unwavering supply chain resilience.

For the C-Suite, the stakes are clear: revenue security and enterprise value now hinge on visibility at the first mile. In a world of climate shocks, political instability and regulatory pressure, legible supply chain data is no longer a technical nice-to-have; it is the foundation for protecting continuity, defending margins and sustaining growth over the long term.

  • Digital Supply Chain

As pressure mounts to deliver faster and more reliably, the ability to adjust in motion becomes a vital competitive edge

Supply chain disruption is no longer an anomaly; it’s a constant. From geopolitical tension and rising fuel costs to climate-related events and shifting regulations, logistics leaders are navigating an environment defined by volatility.

But that’s only part of the story. Rising accident rates and escalating costs are adding further strain: large truck crashes have increased since 2024, despite widespread safety efforts. At the same time, fleets are grappling with tightening regulatory and compliance pressures, from evolving emissions rules, such as the EPA’s proposed heavy-duty vehicle standards, to more stringent Compliance, Safety, Accountability (CSA) scoring.

As a result, the concept of supply chain “resilience” has evolved from a buzzword into an operational necessity. At the centre of that resilience is real-time visibility, not only across shipments and inventories, but across fleet safety and compliance too.

While many organisations have made significant strides in digitising warehouse operations, improving demand forecasting, and modernising port logistics, one area remains critically under-addressed: road transport. Despite being one of the chain’s most vulnerable and variable links, the road remains a blind spot for many. Recent research reflects this gap – more than 70% of respondents admitted their fleets lack real-time visibility into road conditions.

Supply chain leaders are grappling with an acute driver shortage that threatens the backbone of road transport. Across the EU, Norway, and the UK, there is already a shortfall of over 233,000 truck drivers, a gap projected to swell to more than 745,000 by 2028 as older drivers retire without enough new entrants to replace them. In the UK alone, an alarming 55% of HGV drivers are aged between 50 and 65, with an average age of 51, signalling that a significant portion of the workforce may leave within the next decade.

Against this backdrop, supply chain leaders must embrace real-time road intelligence, powered by artificial intelligence and edge-computing vision systems, as a key strategic tool for visibility, adaptability, and risk management.

Road transport: A dynamic environment with limited visibility

These mounting challenges highlight the urgent need for stronger oversight and proactive risk management across fleets. Unlike static warehouse environments or planned shipping schedules, roads are dynamic and unpredictable. They’re impacted by human behaviour, weather conditions, infrastructure quality, and spontaneous events, any of which can delay deliveries or damage goods. Yet visibility into these disruptions often remains alarmingly limited.

A recent survey revealed that while 84% of safety leaders identified fleet safety as a high priority, 60% admitted they have no formal fleet safety technology in place, frequently relying on nothing more than basic GPS tracking. Moreover, 46% of surveyed professionals are still unclear about the full financial impact of accidents on their businesses, underscoring how visibility gaps continue to be a serious liability. Without accurate, real-time data on driver behaviour, vehicle conditions, and external risks, companies are left reactive rather than proactive, a critical threat to supply chain resilience.

Edge-computing vision systems powered by artificial intelligence (AI) address this challenge by collecting and processing road-level data directly at the source in real-time. These systems provide immediate insight into traffic conditions, driver behaviour, and environmental hazards, turning the road from a risk point into a source of actionable intelligence. They also play a crucial role in optimising operational costs, a large fleet of delivery trucks means high expenses, and keeping these under control is a constant challenge, especially for companies managing hundreds of vehicles making multiple deliveries each day.

For instance, when weather patterns shift quickly or congestion builds on a critical route, teams can reallocate resources, reroute vehicles, or update delivery schedules in real-time. This shift from reactive management to proactive planning is one of the key advantages of road intelligence.

Systems capable of analysing 100% of drive time add another layer of value, capturing full journey context to support decision-making, coaching and incident resolution.

AI and risk mitigation

AI is a core enabler of dynamic risk mitigation. Rather than relying on historical averages or static route plans, modern AI-driven systems identify emerging patterns and adapt recommendations based on current conditions.

This includes spotting subtle indicators of risk, such as shifts in driver behaviour that suggest fatigue, or clusters of hard braking in a specific area that might point to a developing road hazard. As foundational models evolve, AI is even being trained to predict the likely movements of drivers and vehicles, enabling earlier intervention to prevent incidents before they occur. With this level of intelligence, logistics teams can anticipate disruptions before they escalate and respond proactively to keep operations on track.

Crucially, advanced driver safety platforms today do far more than just warn of lane departures or potential forward collisions. They continuously analyse driving performance in real time, issuing immediate voice alerts to correct risky actions, turning each potential hazard into a safer outcome on the spot. For example, a driver about to tailgate or showing early signs of drowsiness can receive a prompt to adjust, helping avert accidents before they happen. Many systems also incorporate positive reinforcement, recognising and rewarding safe driving habits to strengthen safety cultures across fleets.

This kind of dynamic responsiveness is essential during peak demand periods, extreme weather events, or disruptions to global trade routes. As pressure mounts to deliver faster and more reliably, the ability to adjust in motion becomes a vital competitive edge.

Building resilience into the last mile

The last mile has become one of the most scrutinised segments of the supply chain, where delays and miscommunication are most visible to customers. It’s also where efficiency and traceability are most challenging to maintain, particularly during external disruptions.

Real-time road intelligence provides the operational agility to protect this final delivery stage. By integrating road-level data into dispatch and routing systems, teams can make micro-adjustments that reduce delays, improve customer communication, and avoid costly rework.

This agility can also help prevent compliance breaches, protect product quality, and reinforce customer trust in temperature-sensitive or high-value logistics. Fleet managers using AI-driven road intelligence platforms have already seen measurable improvements, such as a 50% reduction in road accidents, by combining real-time alerts with proactive coaching sessions.

Closing the gaps: From compliance to ESG

Beyond operational continuity, road intelligence also plays a critical role in helping organisations meet growing regulatory and ESG requirements. Visibility into emissions, idling time, route efficiency, and driver behaviour helps teams identify areas for improvement and demonstrate measurable progress against sustainability goals.

It also supports ethical business practices, ensuring safety is prioritised, risky behaviours are addressed constructively, and drivers are given the tools to perform at their best. This reinforces a safety-first culture contributing to long-term resilience, driver retention, and public trust.

Real-time road data provides the insight and accountability needed to align transport operations with broader environmental and governance commitments.

Looking forward: A strategic asset, not a tactical add-on

Real-time road intelligence isn’t a tactical bolt-on; it’s becoming foundational to building resilient supply chains. By embedding AI-powered insights into core logistics processes, organisations gain the flexibility to respond faster, the foresight to avoid costly disruptions, and the intelligence to meet evolving expectations.

In a world where supply chains must operate precisely in dynamic environments, the ability to see and respond at the edge is crucial.

The road has long been treated as the most unpredictable link in the supply chain. However, with the right intelligence in place, it can become one of the most strategic. AI, when fuelled by scale, speed and visibility, becomes a force for good, reducing accidents, empowering drivers and creating a safer ecosystem for everyone on the road.

  • Digital Supply Chain

At Kinexions 2025, Jennifer Roberts, Supply Chain Leader, IBM who talked us through how the supply chain is transforming at the global giant

Jennifer Roberts, Supply Chain Leader at IBM, is visibly buzzing as she shares her favourite Kinexions moments so far. “Kinexions is really exciting,” she says, having flown in from Raleigh-Durham, North Carolina to be here. “The first thing for me is getting to see the people I work with at Kinaxis who help advance the solution within IBM,” she explains. “We have a great account management team that’s helping us look to the future. And the energy here is always exciting. They really are a motivating company when it comes to thinking about the future. I’m really thankful that IBM invested in the ability of our teams to join the event this year.”

Roberts and IBM’s C-level executive suite for supply chain are located at Raleigh-Durham’s Research Triangle Park where IBM has a large facility covering 600 acres. “It’s a good place to be,” she says. “But a large part of my team is broadly located throughout the US in Poughkeepsie, New York, Rochester and Minnesota. And then we also have a team down in Guadalajara, Mexico. The global supply chain is located everywhere, but the people I work with are primarily in those locations.” 

Roberts leads Demand Planning Operations for IBM’s hardware manufacturing division, supporting mainframe, power, and storage products across both internal and contract manufacturing. She supports transformation efforts within the Demand Supply Planning and Inventory organisations.

Supply chain transformation

Roberts specialises in configuring and modelling planning architecture in Kinaxis and SAP, translating, automating and transforming business processes, while identifying and collecting the relevant data from various large unstructured data sources. Her goal is to optimise supply chain processes and tools, reduce costs, improve efficiency and enhance customer satisfaction. 

The words “revolution” and “transformation” have embodied the discourse at Kinexions and these are two concepts that play out in a major way at IBM. “Our business is all about transformation,” she explains. “We are constantly looking to evolve to solve a variety of different areas of opportunity. There’s certainly never a day where we aren’t thinking about what the next disruption may be. And so within our organisation, we focus a lot on resiliency, protecting our supply chain and ensuring we can deliver quality to our clients.” Indeed, IBM onboarded Kinaxis around five years ago to help transform Demand Planning and Supply Planning. Kinaxis Maestro provides IBM with the transparency needed to see how changes in demand and supply affect each other, utilising the most current data to run multiple concurrent scenarios.

AI in supply chain

IBM’s supply chain transformation efforts are currently focused heavily on AI. Of course, IBM has been leaders in the AI space for quite some time with the Watsonx products, but supply chain is considered client zero within IBM for that platform. “We are focused on efficiencies in the organisation, digital transformation, developing digital twins and taking enterprise data and bringing it together so that we can orchestrate a plan that is visible to all through one source of truth,” she reveals. “And that’s something we can all execute against seamlessly.”

“Everyone wants data in real-time. Everyone is looking for accuracy of data. They’re looking for answers to problems faster than we’ve ever been able to perform before,” she explains. “When the next big diversion comes, the next big distraction, we need to be able to quickly align ourselves, not just within the supply chain, but upstream with our sales organisation, who are feeding us all the sales opportunities and giving us insight into where the business is going. And then our downstream suppliers need to be equally connected. So, we partner with those organisations to ensure it’s all very seamless and that our data flows in both directions so we can manage results. So, one of the advantages of our internal AI supply chain tool, which we call CSCA 360 (Cognitive Advisor), is to get a 360-degree view of the world considering all those products. And access is a big part of that because we run our S&OP and MRP (Material Requirements Planning) processes through that tool, along with our inventory management process as well.”

According to Roberts, the biggest opportunities for Supply Chain at IBM lay within ways to mitigate disruptions earlier, boosting resiliency and agility, while protecting the supply chain. “There are things that hit us between the eyes at the last minute, and we have to be as responsive as possible to solve those problems. Data insights and being able to assess them proactively, is so important. And that’s where I see our organisation heading more strategically, through taking the data, ingesting it faster, making decisions on it, using generative AI and focusing on allowing people to dig into the data more quickly and get answers on information they’re seeking. We’ve been using agentic AI for years, but we’re really starting to dig into what it can do for us now in terms of impacting productivity.”

The human touch

Although Kinexions has been showcasing transformation and technological revolution it has also stressed the importance of work culture, something vitally important to Roberts. “Our leadership drives the mindset of transformation being at the forefront of where we’re going, in order to keep up with the demands of the future,” she tells us. “We’re always being asked to look at where we can create opportunities within the business and not just taking the leadership’s advice on what we should be doing. We look to all our employees and get their ideas from the bottom up; deciding whether or not there’s business value that can be returned from things that aren’t always visible.

“I think the most important part of your business is your people. Without having the ability of your people to be transparent in where they see opportunities, you really are going to hold yourselves back. Keep an open mind, ask a lot of questions, listen closely. I’m always told you have two ears and one mouth. And I think as a leadership team, you should allow your employees to come forth with ideas, plus, we need to think about why they are suggesting them – well, it’s because they’re impacted every day by what’s going on around them. So, listen.”

  • Digital Supply Chain
  • Together in Events

We sat down with Abe Eshkenazi, CEO of ASCM, to dig into the organisation’s focus points, and how CHAINge is addressing supply chain’s needs

Tell me a bit about your background, and how you got into supply chain.

Early in my career, I spent quite a bit of time in operations and materials management. We didn’t call it supply chain back in the day – it went by a number of different terms. Not surprisingly, given my role within ASCM, I worked closely with supply chain professionals, not only to elevate the role of the supply chain professional, but to understand the impact that supply chain has on business and society. 

At ASCM, we’re focused on not only supporting that competent, capable individual, but ensuring that organisations are responsible in terms of using supply chain to really enable consumers and patients to get what they need at a reasonable price and reasonable time. This is what supply chain is about. My background combines that business management education and deep engagement with supply chain professionals. This gives me a strong appreciation for not only their challenges, but the opportunities the field faces today.

Tell me about the planning for CHAINge NA this year. What were you looking to achieve when putting ideas together?

Today, supply chain professionals are trying to balance efficiency with geographic diversity and political resilience. They’re trying to put those things together and identify what would make an individual do their job better and exchange that information with others. So our planning is centered around a key theme, which is: how do we equip supply chain professionals for what’s next? 

The systems that we built for speed and cost optimisation are under stress right now. They’re struggling under the weight of complexity, volatility, consumer demands, and all the disruptions that we’re facing today. We’re being called today to rethink not only how quickly and cheaply we can move things and get them to the consumer, but how responsibly, transparently, and resiliently we can operate today. Our hope is that the engagement part of the event enables individuals to exchange information and walk away with insights and actionable strategies that can be taken back to their organisations and implemented. We’re truly looking for that engagement from the attendees. This is an event for the attendees, by the attendees.

It’s also about making the contact and relationships that we all depend on. We’re all seeking opportunities and examples of organisations that have done it better or have responded easier to the challenges that we’re facing today. This provides individuals with an opportunity to engage. We had an opportunity to do this at our European event, after which attendees overwhelmingly indicated that the engagement part – the opportunity to exchange information learned from each other – was a key element of the event itself. We’re trying to replicate that, but with the amount of issues that the US is facing versus the rest of the world, the topics are going to be a little bit different here.

What are the core topics covered at CHAINge NA that you think are most helpful for supply chain professionals?

We need to take a temperature of the current environment, and not surprisingly, we structure the event around several core themes that we’re all facing today. First, resilient and agile supply chains. The adaptability that’s required today is unlike any time that we’ve ever faced. We’ve had disruptions before, and we’ve responded as an industry. Today, we’re continuing to respond, but the pressures on these individuals due to day-to-day uncertainty has created a very different environment.

The second core topic is emerging technologies. As the focus on resiliency and agility becomes much more critical, there are only a few ways to gather the data necessary to enable organisations to make informed decisions. Not surprisingly, AI, digital twins, and a whole host of scenario planning technology tools are a focus for a lot of organisations today. Digital transformation is happening in almost every organisation to shore up their visibility, their transparency, and their traceability.

Also, advancing sustainability practices. We can’t forget that at the end of the day, we still need to be sustainable as an industry. This has been a huge focus within supply chain. It’s taken a little bit of a backseat in the current environment, but organisations are still focused on ensuring that they are sustainable and ethical in their business practices. Lastly, no discussion can be had without understanding what the talent availability is, what their capabilities are, and whether we are ensuring that we do have the right talent.

How important is collaboration (accelerated by things like CHAINge) in supply chain, especially as the landscape becomes more complex?

In today’s environment, as we focus on visibility and on connecting all parts of our supply chain end-to-end, we understand the demand signals clearly so that we can address them appropriately. Collaboration is no longer optional – it’s essential. No single individual organisation can solve today’s challenges on their own, whether it’s navigating geopolitical tensions, managing risk in a global network, or even driving sustainability. The solutions demand cross-functional and industry collaboration. It used to be that the Chief Supply Chain Officer in the back room was only called upon when there was a crisis. Well, I think we’ve got enough crises today that we need to push that individual into the front office.

First, we need to enable them to use their voice at the table to advocate for appropriate supply chain practices, but also in combination with a wide range of other roles. These are the teams that are now addressing these issues. It’s no longer just a supply chain issue; it’s an organisational issue. It’s a societal issue that we now need to address, and there’s only one way to address that; that’s through collaboration within the organisation, as well as with your partners, your vendors, and your vendor’s vendor. This is a very dynamic environment today, and enabling organisations to have that complete visibility and connectivity is critical.

There’s been a lot of talk about a shortage of talent across supply chain; how big an issue is this, from your perspective? And how can it be overcome?

From our perspective, it’s one of the defining issues of our time. As supply chain has moved from the back office to the boardroom, so has the demand for skilled professionals. More often than not, supply chain people come out of finance or engineering. In today’s environment – a very diverse workforce – digital natives are coming into the workforce. They’re not only adaptable, but very comfortable with modern technology. It’s a little bit of a reverse from the leadership that we have in supply chain today, that may still be using that Excel spreadsheet on their systems. Supply chain has the demand for those skilled individuals.

To address this, we’re focused on a number of things. First, expanding the awareness of supply chain as a rewarding career path, which our salary and satisfaction surveys confirm. Secondly, talking openly about investing in ongoing professional development. We’ve been to a lot of conferences and whether we’re talking about AI, sustainability, or disruptions, at the end of the discussion, it always comes down to people. We should be talking about the people at the beginning of the discussion as opposed to the end of it. We need to create that opportunity for individuals to see that they can not only make a difference, but that their voice is heard and followed on within their organisation. That’s what we’re preparing supply chain professionals for. 

We need to provide an inclusive workplace that attracts and retains that diverse talent. As I indicated before, individuals coming into the workforce are digital natives. They’re very adept at AI and they’re more than willing to jump in with the technology. We need to enable them with problem solving, critical thinking, and experience on the job. I couldn’t be more excited about the individuals coming into the workforce today and the focus, and they’re able to change the world through supply chain.

How can supply chain professionals approach the challenge of ever-changing regulatory requirements?

Financial markets and supply chains do not like uncertainty. We like certain demand signals so we can ensure that our supplies are appropriately managed. Supply chain professionals need to have robust systems to monitor changes and provide that data, or the regulatory information and policy individuals reporting become significant. Among the concerns that we have is that more often than not, it’s become regulatory or policy and it becomes a checklist. Part of that concern is whether we’re really focused on really making a change, or focused just on those compliance checklists that often drive down to minimum effect.

Today, technology helps, but so does developing a culture of compliance and resiliency. Once again, collaboration matters, sharing best practices across industries, and enabling individuals to understand that there are ways to respond to the regulatory and the policy changes. 

What are some of the most exciting innovations happening in supply chain today?

I think the combination of the people and technology is what’s going to make an exponential difference. On the technology side, tools like advanced analytics, AI, and digital twins are transforming how we forecast, manage risk, and build resiliency. The real innovation is combining cutting edge technology with a highly skilled, adaptable workforce. I heard a fantastic quote the other day: ‘AI is not going to take your job; an individual using AI is going to take your job’. That’s where the focus is right now – enabling individuals to use technology to really leverage that and enable organisations to be much more responsive and agile, as they address demands.

  • Digital Supply Chain
  • Events
  • Host Perspectives

Frank Baldrighi, Business Development Manager at Getac, explains why digital transformation across the supply chain overdue.

Digital transformation is driving significant change across the global supply chain, leading to the adoption of new, innovative business models and cutting-edge technologies. The ability to adapt to these changes is crucial for companies aiming to remain competitive and deliver exceptional value to their customers.

Technology plays a pivotal role in accelerating change, helping companies to automate operations and enhance productivity. The modern workplace is evolving, with a growing emphasis on flexibility, sustainability, and employee well-being. Companies must navigate the challenges of integrating new systems and processes, a reality that requires a cultural shift towards innovation, experimentation, and continuous learning.

The benefits of embracing change are substantial, including improved quality, increased efficiency, and enhanced customer experiences. To successfully manage change, companies must measure its impact using data and insights to inform decision-making. Leadership plays a critical role, with a clear vision and strategy essential for success. By fostering a culture of adaptability and continuous improvement, companies can thrive in the dynamic landscape of digital transformation.

The case for (rebooting) digital transformation

Since the early days of the COVID-19 pandemic, industry has learnt several key lessons:

  • Worker health and safety are key priorities for business
  • Employees are critical talent and need to be deployed strategically
  • Asset-based industries like transport & logistics can benefit from remote monitoring and operation
  • These same industries also need the ability to make decisions in the field, on the edge

As organisations embrace digital transformation, many face significant challenges stemming from outdated technology and processes, which can hinder their ability to initiate this critical transformation effectively.

The goal of digital transformation is to move businesses along a customised path, from adding automation process steps to fully autonomous operations. Along the way, enterprises will pass various milestones that reduce the fraction of human involvement and orchestration into the process: from done by humans, through done with humans, to done for humans.

The key for asset-driven industries is to begin with the desired goals in mind, and establish key performance indicators (KPIs) to measure progress toward those goals. The work of digital transformation involves breaking down business operations into manageable processes that can be orchestrated or automated with the help of technology.

Technology drivers of digital transformation

Data, the currency of digital transformation, enables several technologies to build new capabilities and deliver enterprises’ desired results.

Some of the technologies that can propel digital transformation include:

  • Artificial intelligence and machine learning, which enable autonomous decision-making at the data source.
  • Robotics, which performs routine, monotonous tasks independently or in collaboration with workers.
  • Extended reality-XR (augmented reality-AR / virtual reality-VR / mixed reality/MR), which empowers workers to collaborate remotely without being physically on site.
  • Internet of Things (IoT) / Industrial Internet of Things (IIoT), which include sensors embedded in assets that transmit data about the health of machines. This data enables predictive maintenance to maximise uptime, asset life, and capital payback.
  • Digital twins, a simulation of all physical assets and their interdependencies, enable enterprises to proactively predict system functions before changes are made.
  • 5G and network infrastructure for connectivity of IIoT-embedded machines
  • Cloud computing, which enables infinite computing scale while increasing resiliency, and security.

Selecting which of these technologies best fits depends on the digital maturity of the company in question and the KPIs they intend to measure.

Digital transformation isn’t always smooth sailing

According to a 2020 McKinsey research report, 70% of enterprises who pursue digital transformation find their momentum stalls at some point. It is worth understanding the reasons – e.g cultural or scalability issues – causing the slowdown because payoffs for successful transformation can be impressive; leading to more efficient operations, with enterprises enjoying autonomy beyond their operations. An entire ecosystem with data transparency functions more smoothly as inefficiencies are easier to pinpoint and fix.

Businesses must also watch market trends and shifts in consumer behaviour to adapt and thrive in the evolving landscape. The 2024 update to McKinsey’s tech trends focused on generative AI, coupling with electrification and renewables in terms of interest and investment. Gen AI is the next step in digital transformation, with the potential to enhance nearly all performance metrics.

Rugged mobile devices (especially AI-capable) contribute an invaluable benefit to the digital ecosystem. They connect workers to vital information necessary to keep operations running in harsh environments, often where and when workers need the data most.

Employees can use a rugged mobile device for asset management software or enterprise resource planning systems to troubleshoot problems quickly and efficiently whenever worker intervention is called for. Using rugged mobile devices also allows for the easier digitised recording of processes, so the enterprise always has a record related to every machine.

Limitless potential

Looking to leverage advanced technologies, organisations throughout the supply chain are taking a careful view of business operational workflows and finding ways to improve the bottom line. Expect AI-fuelled digital transformation to quickly become a mindset for companies as they move toward autonomy in their digital transformation. Rugged mobile devices will be essential today and even more so tomorrow to future-proof technology fleets. Their secure and open architecture enables enterprises to use it as a communications platform now and into the future.

  • Digital Supply Chain

SupplyChain Strategy attended July’s Exiger Executive Forum to hear from the best and the brightest in the industry.

Supply chain resilience is one of the most pressing concerns of modern business, whether executives are aware of it or not. That was the central theme of the Exiger Executive Forum held on July 23rd 2025. Titled Supply Chain Sovereignty in a Fractured World: Winning the AI and Geopolitical Race for Resilience, the event brought together business analysts, CEOs, supply chain and procurement executives, academics, and politicians for an open discussion around supply chain sovereignty and the urgent need to secure supply chains across myriad industries and territories.

As geopolitical events, trade wars, and threats to globalised networks threaten to destabilise global and local supply chains, the case for supply chain sovereignty, which is an organisation’s ability to control its supply chain and minimise dependence on external suppliers, becomes increasingly stark. However, a myriad of stakeholders must come together to enable organisations and nations to gain independent control of supply chains, and collaboration between industry, government, and academia is essential.

Three guest speakers joined Maria Villablanca, CEO and Co-Founder of Future Insights Network, each representing voices from within politics, business, and academia: Tobias Ellwood, former UK Minister and Chair of the Defence Select Committee; Koray Köse, CEO and Chief Analyst of Köse Advisory, Senior Fellow at GlobSEC Geotech Centre, and Board Member of Slave-Free Alliance; and Karsten Machholz, Professor for Supply Chain Management and Strategic Procurement at University of Applied Sciences, Wuerzburg-Schweinfurt. 

The discussion exemplified the discordancy of priorities and perspectives among senior voices from all angles regarding security, economics, policies all impacting value chains, albeit with a shared willingness to engage in secure, competitive, ethical and innovative supply chains, fuelling businesses and economies through heightened volatility in a fractured world that is recalibrating through the era of reglobalisation.

Supply chain sovereignty: Bridging political understanding, and urgency

“It is a dangerous world that we’re entering,” Ellwood warned. “If I ask you ‘Do you think the world will be safer or more dangerous in five years from now?’, I think we’d all agree in which direction it’s going. We have to then ask ourselves how we prepare for that.” To that end, Ellwood believes an increased focus on supply chain sovereignty is both an economic and military imperative.

For Ellwood, the central issue is limited understanding, both public and private, around the urgency presented by the current risk and threat environments. Through the combination of limited knowledge around supply chain complexity and an election cycle-focused impetus to enact vote-winning policies, he believes the political class lacks both the nous and urgency to prioritise supply chain sovereignty.

“After 20 years in politics, I can safely say that many politicians are simply unaware of what’s coming over the hill,” said Ellwood. “The tide took me out to the last general election, and so I went from helping to craft and nudge policy and encourage Britain to move forward to then scrutinising what we were doing, not just at home but internationally. Now that I’m outside of politics, I continue doing those same things.”

The necessity for political engagement is not lost on Köse, who through his own experiences of researching, advising and leading supply chain organisations, has been advocating for supply chain resilience as a top line driver for economies and companies, has equally encountered the depth of that disconnect.

“At an early point I realised that geopolitics is the key denominator for all value chains and all of us in this context,” he said, adding that work is overdue but starting to be underway to bridge this gap. “The London Defence Conference, as one critical congregation, is key for you all folks to be aware of. Not only because of what they do in terms of bringing the politicians into one room to debate some of the most fierce topics of the day, but it’s all about convergence. Bringing in supply chain leaders, policy makers and technology folks with a direct approach to debate.”

Villablanca noted that Ellwood’s presence was indicative of a gradually shifting tide, however. “It’s not lost on me that here we are in this panel, talking about supply chain, and we have a former politician with us,” she said. “That is very different to some of my earliest supply chain conferences where we didn’t see that, so it’s a sign of the times. Set the scene for us around why you’re here and why it’s important to discuss the geopolitical situation vis-a-vis supply chain today.”

“I spent most of my time in politics trying to strategise, trying to go four or five chess moves ahead, and I found I was on my own,” Ellwood replied. “Politicians operate for the day, for the here and now, the election cycle; the news cycle is what keeps them busy. They’re not thinking about these things and yet the world we’re now seeing in everything… everything is being weaponised because that is the change in the character of conflict.

“But today, from my perspective, I see the world splintering into two spheres of hugely competing influences. If you look at the number of countries that have signed up to China’s One Belt One Road initiative, you’ll see that many of them are either opting or hedging their bets as to where things go. 

“To make matters worse, our exemplifiers of what democracy looks like aren’t in a good place. We see what’s going on in America, British politics and so on, and Europe and America are not on the same page. We aren’t promoting global law in the sense that we had a sense of determination that we had when organisations were set up in 1945. Other nations are getting together and realising that there’s an opportunity to exploit the wobbliness of our world order and do things their own way.

“That’s where the mechanisation of just about anything comes in to cause us economic harm, to sow political discord from afar. It’s very easy to do and becoming easier simply because of the openness of our society. It means, from a rudimentary perspective, anything you do can be weaponised against you.”

“It’s very easy, from afar, to then limit your supply chains and thereby limit your capabilities. There are countries that specialise in sowing economic discord from afar. They understand and learn and know supply chains better than we do, and they can work out which missing pieces will cause our assembly lines to grind to a halt.”

That lack of preparedness, he says, is an impediment to putting the nation on a footing that could support a war effort on the scale of the World Wars.

He continued: “There’s also the prospect of preparing for war, which means that we are suddenly spending more money on defence. Our ability to switch on the supply chain levers to support military capability is not there. This is why companies that have no connection with the defence world need to think about the services they provide that might have a military bearing. In five years time, you may be called upon to do exactly that.

“That is the mindset we now need to get into. Security and economy are one and the same now, and that’s what we need to learn.”

AI, foresight, and risk strategy

The conversation then shifted to the business side, where securing critical supply chains powering key technologies such as AI, defence and security, biotech, energy and quantum computing has become a more pressing concern in the wake of a range of global disruptions through the early 2020s. 

Along with broad supply chain breakdown during the COVID-19 pandemic, the geopolitical environment has become more fraught. Escalating trade wars, the imposition of sweeping import tariffs in the US and heightening tensions between America and China have thrown globalised networks into question. Alongside those challenges, Environmental, Social and Governance (ESG) directives have placed an increased onus on supply chain leaders to sanitise their supply networks against modern slavery, conflict minerals, and indirectly sourcing materials from rogue nations. The case for establishing redundancies in supply, as well as heightening visibility on an end-to-end supply basis, was thus clear amongst the panel.

“Koray, you work with a lot of different companies,” began Villablanca. “Do you think there’s a mindset issue where politics and commerciality need to come together to realise the common goal and create resilient supply chains?”

Directly, there probably is a mindset issue,” Köse replied. “I think there is a lack of clarity about the importance of geopolitics’ impact upon supply chains, and there is certainly the capability issue of understanding the context of geopolitics.” He then elaborated on the challenge by highlighting shortfalls in companies’ predictive capabilities.

“Companies operate with risk dashboards,” he continued. “Sometimes it’s just red, yellow, green, and that’s all you have. They have a few key risk indicators like financial compliance issues, quality issues, performance issues, but you never see strategic foresight. It’s retroactive, based on historical numbers. If you look at a production line it might say, ‘We didn’t have an incident for 80 days’. What if somebody were to say, ‘We won’t have an incident in the next 100 or 80 days’? You don’t see that in production; it always looks backwards because it is built on the past.

“A big problem in a lot of the military complex, and in politics, is thinking that the next war will be like the last one. They cannot necessarily understand that asymmetric, hybrid and proxy warfare is really where things are going, and the same goes for technology. Supply chains are often built on yesterday’s technology.”

To then end, he believes supply chain leaders should be more forthright in leveraging their profound influence upon business operations: “In supply chain, we see the conversation about having a ‘seat at the table’ for decades now and I always say, ‘Just bring your own freaking table’, and invite everybody to it. Everything, every cent in an organisation, goes through you. Own that leverage and don’t run after them, invite them to come to you. Your table is where value is generated, secured and innovation and competitiveness are established. You hold the fate of the future.”

As to politics’ place within meeting this challenge, Villablanca asked Ellwood whether the political sphere could be doing more to shape the corporate agenda.

Yes, and that last point you said is the most critical; recognising that there is a massive risk, that this is a very different world that we’re now facing, and I expect the point that’s really being made is the absence of politicians,” he said. “The politicians themselves need to be told what we need because their expertise in understanding this arena is poor.

“China now owns the periodic table. If you are into silicon wafers, where’s your serum going to come from? If you’re into magnets, where’s your Europium going to come from? You need to know this sort of detail, and it’s not just you yourself. It’s your suppliers and the suppliers of your suppliers, too.”

While supply chain transparency has undoubtedly increased in recent years, he stressed that considerable work remains to realise total visibility.

“At a recent procurement event I was astonished at how many household names were unaware of what their second and third-tier partners were doing during the procurement cycle,” Ellwood continued. “They didn’t understand the vulnerabilities, down to the SMEs, of what’s going on. If the assembly line stops then that’s quite serious, but what’s going to happen because of that stress? 

“There are people who don’t understand it over here, not recognising that our competitors are deliberately looking at our supply chains and working out where that vulnerability lies. It is so that Ford stops making trucks, so that pharmaceuticals stop making medicines. Ministers are ignorant about this and we need to become better at it. This is the frontline of the next war that we’ll fight, and that war is coming.”

“I would add that some can’t fathom the complexity of certain supply chains and the vulnerability and risk associated with multiple tiers within them,” Villablanca posited. “There’s probably a translation issue with regards to business and politics around supply chain.”

To this, Ellwood stressed that international government groups hold the keys to unlocking a broader understanding within members’ respective political spheres.

“The G7, the Five Eyes Alliance, this is where these conversations need to go,” said Ellwood. “To recognise this must be a priority within the western world, we now need to have an alternative source to make sure that we can build our aircraft, we can build our factories, we can build our products. It isn’t so much the rare earth minerals themselves, but it’s the processing. Setting up a processing factory for rare earth minerals takes almost a decade.”

Here, a guest interjected with a point that hearkened back to Ellwood’s own admission that politicians have an innate directive to focus on local, vote-winning issues: “Politicians recognise there are no votes in this. The average MP will say their inbox is full of ‘fix the NHS’, ‘get the roads fixed’.”

Resolving political challenges such as those, Ellwood replied, is predicated upon strengthening economies to open fiscal headroom for public investment.

“If our economy is affected by problems with our supply chains, there’ll be no money in the treasury,” he explained. “Not for health, transport, potholes, policing, defence. It’s imperative that if you want to fill the coffers, then we need to protect ourselves. You can only do that with supply chain resilience. As a politician, you’ve got to take the people with you if you want to make the case.”

Villablanca then repositioned the conversation with regards to pressing issues around sustainability.

“There’s a lot of risk associated with our supply chains that goes beyond geopolitics,” she said. “We also have climate issues, economic issues. How do we maintain sovereignty in our supply chains while still trying to pursue goals around sustainability?”

“Supply chain transparency is something that I advocated for when I was a young consultant in the early 2000s when my hair was not so grey,” said Machholz, highlighting the gradual shift in supply chain priorities around identifying the finer details across those networks. “It isn’t a new topic and in the EU we now have the Critical Raw Materials Act.

Machholz drew the conversation towards sustainability in the context of integrity and continuity. “I’m German, and what we have is engineering power. We are good at car and machine manufacturing, but we have no natural resources. We have a little bit of coal, but all other things need to be imported. There have to be some sources to get those things.

“There’s Trump and tariffs going up and down, and we have some other geopolitical tensions affecting supply. You might say, ‘Where do I source this particular thing from? We don’t really have a second source of supply, because both of these sources are located in the same geographical spot.’ Maybe both of them are coming out of China.”

For Machholz, lessons to be gleaned around forecasting with technology’s latest predictive capabilities were presented en masse by the pandemic. “If we look at COVID, almost all supply chains were disrupted and you were running out of materials,” he continued. “You needed to be much more risk alert, and this is the problem we have already touched on: not looking in the back mirror, but using your data and turning insights into foresights to see what could happen, and then being agile and adapting.

“Sustainability could be one thing, having several sources, having alternatives, but of course, especially if we’re talking about critical raw materials, critical parts or maybe patent-protected or monopolistic suppliers, we are in an ambitious situation, put it that way, to find some alternatives.”

Machholz stressed: “This is something that each supply chain manager, CPO, and CFO, needs to understand to set boards’ scenarios. I’m pretty sure with the help of artificial intelligence we can elaborate much more on our data and predict different scenarios so we can be more prepared rather than just reactive.”

Shifting from cost-cutting to resilience

Of course, supply chain executives are under siege from an enormous breadth of challenges, whether it’s geopolitics, technological evolution as both a benefit and a threat, and shifts in consumer behaviours precipitated by those same factors. Rising to meet those challenges on all fronts, especially in a business landscape that often adheres to cost optimisation and efficiency over investing in resilience, can give rise to decision paralysis or financially-stymied strategies.

Turning to Köse, Villablanca asked: “There’s a mountain of black swan events lurking around us, ready to attack at any minute. What are the things that a supply chain leader should be focusing on today to try to build resilience?”

“To be honest, I don’t think they’re looking at building resilience,” said Köse. “What they’re doing right now is cost optimisation, looking at inflation and making sure that the profit margins are going to be protected through the bottom line, not considering top line revenue maximisation. 

“I think agility and economics always need to come back to top line, which basically means in the context of normal business 101 you are producing something, that there is a want and a need and a willingness to pay, and not necessarily hyper-focusing on the cost line or saying, ‘I’m not going to produce a bunch of bullshit that nobody’s going to pay for, just because I got to claim savings to my CFO’.”

I’m going to challenge you there,” Villablanca interjected. “I think, theoretically, that’s great, but everybody in this room is running a business. We have our own boards, people above us, board directors and so on saying, at the end of the day, you are remunerated and we are all remunerated for our quotas. How do you deal with the day-to-day management of your business as well as building that kind of resilience, agility and visibility?”

To this, Köse stressed that the difference can be made by reframing how businesses examine and counteract risk. “We’re thinking about turning the tide by really embedding foresight in risk indicators. Those risk indicators need to incorporate geotechnical, geostrategic issues with foresight,” he continued before highlighting what he implied to be a tendency for organisations to bury their heads in the sand when faced with developing geopolitical challenges.

“I published an article before Russia invaded Ukraine, about Russia getting ready to invade Ukraine, that went through loads of red tape and debate internally that calling Russia an aggressor was cancelled out from the research note,” said Köse. “They said, ‘You can’t say that’ while it was pretty obvious that Russia were clearly the aggressors. 

“The supply chain-focused function needs to spread out and have these geopolitical indicators, geotech-related risk indicators, and not just the last financial report from your supplier A to Z or tier one or tier two.

“We must then tie it back to the value and revenue you’re generating. Get away from this hyper focus and obsession with savings. In that context, make your analytics smarter with a bold analysis of things that you feel uncomfortable about. Think about ‘what now?’ and think about politics. I know we eradicated politics out of business as much as we eradicated many other beliefs from the conversation, but it has to come back.”

With this in mind, he proposed that cost optimisation is to an organisation’s detriment where resilience is concerned, not to its security. “Your indicators for success are not just on the cost line item or bottom line. Your priority must be on the top line. If I sell more, I can grow. With cost optimisation you can shrink yourself to death. That’s what some countries have done with political reviews where you shrink this, you shrink that, let’s shrink here, let’s shrink there. Potholes, collapsing bridges and rail systems, come because of the shrinkage of your investment budget for public infrastructure, for example. What I have found in the last decade of the sustainability high is that it actually impeded resilience, while the narrative said it was supposed to increase resilience.”

To this, Machholz highlighted the data behind Köse’s comments that resilience offers heightened growth potential than cost-cutting measures.

There were some studies from McKinsey which showed that companies who are investing in risk management are 4.7 times more profitable than those who don’t,” Machholz shared, stressing that businesses engaged in this mindset are missing growth opportunities. 

“People just fall back and say, ‘Okay, now the risk is over, COVID is over, whatever event is over,” he continued. “‘We can just go back to business as usual’. Resilience is just extra cost, extra inventory, maybe a second supply chain that needs attention, money, and people to take care of it, and they just simply don’t do it. This is, I think, one of the big threats that we are all facing.”

Exiger Executive Forum: A closer look 

The Exiger Executive Forum (EEF) in London is a global think tank that brings together elite independent voices from strategy, policy, technology and business to equip leaders with the frameworks and foresight needed to navigate the multipolar era. The EEF is exclusively curated for industry experts, analysts, policy makers, and senior procurement and supply chain decision-makers through Exiger, a market-leading supply chain AI company. The next Exiger Executive Forum ‘War-time Economics: How Europe’s €800BN Defence Spend Will Reshape Supply Chains’ will take place in London on Thursday, September 18th, 2025.

Ellwood concurred that this lack of foresight and willingness to invest in protective supply chain measures leaves businesses undefended against interruptions both foreseen and not. “We need to prepare ourselves for unexpected events to happen as the norm,” he said. “What would happen to any business if it didn’t have power for 72 hours? How would you look after your personnel? How do you make sure you salvage the business so that, after 72 hours, you can get back up and running. These aren’t questions that we naturally posed at the moment because again, we tend to park these things.

“The mentality may be, ‘The world certainly feels like it’s getting dangerous, but my life actually looks okay.’ That isn’t the right attitude. If you go to Sweden or Finland, who are much closer to the war with Russia, they are preparing in a way that we are not for a major event or incident. It may well be that when something happens and it’s the moment where governments wake up, but you shouldn’t be waiting for that moment.”

Villablanca then highlighted the recent, universal example of poor supply chain resilience bringing business, both domestic and international, to a grinding halt. “Did we learn nothing from COVID?” she asked. “Did we not take the opportunity to stress test our supply chains and look for the vulnerabilities within multiple layers?”

In response, Ellwood invited guests to consider whether the muscle developed in response to COVID’s interruptions had been allowed to atrophy. “I think that’s a question for everybody; how much of that was retained?” he asked before blending the conversation of supply chain agility with the potential for organisations to support national security should their respective nations go to war. 

“During COVID, supply opportunities came about,” he said. “Everyone here today represents diverse businesses. What services do you provide that you could tweak or add value to where something else has fallen short? 

“That’s where life really becomes interesting because that’s what happened in the First and Second World Wars. We called on organisations that previously had no interest in helping out with the war effort to add support and value to the wider machine and protect ourselves from a resilience perspective.”

Challenges faced by supply chains, he explained, have analogues to business that clearly marry the political and business spheres: “When we say ‘war effort’ today, it isn’t just Army, Air Force, Navy, air, land and sea. It’s now cyber, it’s space, it’s coastguard, it’s AI. This greater warfare is where a lot of the real pain will happen. As happened in COVID, it’s going to be the clever people in the industry that step forward to say, ‘I’ve already thought about this’. They’re in the patent-esque mode, they’ve done the work to say, with a few tweaks here and there, give us some extra money, and I can alter what I’m producing to provide a solution.”

The roles of government and industry

While there are clear precedents for, and incoming needs to, prioritise supply chain resilience in both the political and business spheres, the conversation made it clear that a unified front stands to offer the most impact.

The challenge, particularly in a political environment preoccupied with economic stabilisation, increased productivity, and soothed international relations, is identifying a shared north star or galvanising body to lead the shared project.

Striking at the heart of the conversation, one guest posited:If we want to align supply chain and geopolitics moving forward with a mutually-reinforcing relationship and shared goals, joint risk assessment, a focus on resilience over efficiency, and heightened cross-disciplinary talent and data,  what are the forward steps? 

“What can we within industry do in partnership with governments to move this forward?”

Representing the political voice, Ellwood replied: “There are certainly supply chain improvements that you can do on a national, sovereign basis. But from where I sit, there is a wide political threat that we face and are losing right now. One of them is to do with the energy supply, and another is the threat of AI. The quantum race will be won or lost in the next five years’ time, and that will be game-changing. It simply means that if the winner can harness the power of computing on that scale, everything’s over.”

Ellwood then invoked the technological advancements made in modern wartime, stressing that political figures must wield the mindset of those times to accelerate progress.

“I would like to see some two or three Manhattan Project equivalents, if you like, to ask, ‘How do we harness modular nuclear power?’,” he said. “That’s a very easy way to keep our lights on locally. Then, how do you harness AI? Let’s make sure it is this side of the world that wins that. 

“Again, there isn’t that coordination, that sense of urgency, because it’s too far down the road,” he concluded, then highlighting that opposing forces on the world stage already have the unified capabilities that many Western nations lack. “State, industry, and academia in China, for example, are all morphed into one and that gives them huge benefits in the race for these key arenas.”

Köse elaborated on this point by highlighting Turkey’s effective coalescence of business and government.

“If you think about the private-public national defence sector in Turkey, it came from being totally dependent on the US armoury to a leading innovator of drone wars,” Köse explained. “When you think about asymmetric warfare, innovative, impactful and economic weaponry, from drones to secure soldier transportation and all of that, think about what Turkey is producing right now in technology compared to others. The headway Turkey experienced in the last decade in the defence sector is unprecedented.

“That private-public sector coalition and symbiosis has covered such a need for them in a decade that many are surprised. I think that is something that Europe has to relearn, because Europe thinks a lot about public sector dominance in an area where the private sector should actually take charge. In the US, it’s the opposite. They say, ‘keep the public sector out’. The solution lies in collaboration and bringing each sectors strength to the table while leaving out their weaknesses and flaws.

While of course not advocating for adopting the political model, he agreed with Ellwood that nations like China have an innate advantage in this race. “When you think about the way that the autocratic countries are going about it, it’s the public sector dominating the private sector environment,” he said. “That’s why they’re so hyperfocused on things and they can scale but not necessarily innovate in this sector.

“I love the government when it’s in the right place to actually do something positive and impactful. But when I’m exposed to it, I usually get anxiety issues due to the lack of pragmatism, innovation and agility. But hopefully there’s this convergence of politics, business and academia driving intelligence into critical sectors and industry, and we’re trying to drive it through this think tank here.”

The unified case for supply chain sovereignty

Exiger’s Supply Chain Sovereignty in a Fractured World event was an enlightening review of the supply chain landscape and the myriad challenges and stakeholders it encompasses. 

While the panellists’ conversation in many ways highlighted the disconnect between government, business, and academia, the resonating message was one of shared pressures and goals. Where governments have pulled back on the reins of public spending, many organisations have in kind adopted a cost-optimisation mindset that may protect the bottom line but opens the door to heightened vulnerability. 

Where governments must consider challenges around energy sovereignty and insulating populations against the breakdown of globalised networks – as was demonstrated upon Russia’s invasion of Ukraine in 2022 – supply chain executives must create redundancies to cover lapses and minimise potential disruptions to production and wider organisational integrity.

The guests’ final comment, that states which can marry both the public and private spheres towards shared interests, neatly encapsulates the urgency with which those worlds must reunite. While much work remains to enmesh those spheres, it is clear that the conversation is progressing at pace.

  • AI in Supply Chain
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James Watson and Rachel Noll, Argon & Co, explore how smarter use of data, automation, and robotics can help manufacturers unlock productivity.

The UK government’s newly launched industrial strategy was long in the making, but has arrived with bold ambitions. Its 10-year roadmap for economic growth has a firm bet on advanced manufacturing as one of the eight high-potential industries in the UK, along with sectors like financial services, clean energy, and life sciences.

For many operating in this sector, this support couldn’t have arrived soon enough. Manufacturing has been pushed from disruption to disruption, hampered by inflation, persistent labour shortages, and global supply chain crises. Businesses have been urgently calling for tools to help them do more with less, and, against this backdrop, the government’s commitment to invest in digital transformation and skills has been widely welcomed.

The industrial strategy features investment in specialist advisory services and organisations to increase technology and robotics adoption across advanced manufacturing. But the big question is now whether it will deliver the change that manufacturers are hankering for, especially in relation to smart manufacturing.

How manufacturers can get smart: in five stages

Central to the Advanced Manufacturing Sector Plan is a push to scale the adoption of robotics, data, and advanced digital technologies. While cutting-edge automation and predictive AI are becoming more accessible, many manufacturers – particularly SMEs – still lack the maturity or infrastructure to implement them.

The industrial strategy aims to bridge this gap, announcing a new Robotics and Autonomous Systems (RAS) programme, backed by an initial investment of £40 million. This will establish a new network of Robotics Adoption Hubs – physical centres with the expertise, equipment, and connections to accelerate firms’ adoption of robotics. These will be designed as a ‘one-stop shop’ to help end-users invest in RAS technologies in a safe, low-risk environment.

However, smarter manufacturing also needs to be backed by operational visibility and a strong data foundation. Here’s how manufacturers can embark on this journey successfully:

Stage one: Increase operational visibility

Manufacturers first need sight of their core operational metrics to define and monitor performance. After all, you cannot improve what you don’t measure.

Many manufacturers still rely on paper-based reports and inconsistent metrics, making it hard to compare shifts or pinpoint problems. Without operational visibility, actions tend to be reactive and retrospective. Perhaps a shift has underperformed, but without reliable data, it’s impossible to identify the cause.

The first step is defining consistent metrics across all shifts – such as operatives per line, output per line, downtime reasons, or quality defects. Even simple tools like whiteboards or spreadsheets can instil the habit of consistent data capture and begin building a mindset of continuous improvement. The input might be manual and prone to human error, but it provides a common point of reference and highlights areas needing further insight. 

Stage two: Build deeper operational insight

Capturing data in an automated format is inherently more reliable, as it doesn’t require human interpretation. Data such as scan times, equipment health and performance, and employee clock-in and out times can feed into visualisation tools like Power BI or Grafana, helping to spot trends and anomalies over time.

Data is ideally stored in a data warehouse to allow for secure deposit and retrieval in a structured format. Layering information from different sources can reveal patterns. For example, does the mechanical equipment perform consistently at all hours? Are reworks linked to break times?

Organisations may spend longer in this phase retrieving, cleansing, and analysing data, but it’s a vital foundation for future analytics.

Stage three: Apply predictive analytics

One of the defining features of smarter manufacturing is being able to predict what’s happening next and act on it – and predictive analytics can bring this to the factory floor. With knowledge of trends, organisations can begin to form corrective courses of action, strategies of intervention, and avoid downtime. For instance, if the data shows that breakdowns spike after 100 hours of runtime, repairs and servicing can be scheduled in advance. Or, if absenteeism spikes after bank holidays, extra staff can be rostered.

Stage four: Use prescriptive analytics

At this stage, it is assumed the organisation has a strong data foundation. Prescriptive analytics recommends specific actions based on historical feedback loops: detecting a trend, initiating a response, and measuring its effectiveness.

By combining data sources, like weather, complaints, and inbound profiles, organisations can run probability-based models to suggest specific checks or actions. However, human judgment is still required to execute or validate these suggestions. To build trust, models should offer tracing to help users understand why a decision has been made.

Stage five: Become self-optimising

At this final stage, responses are automated, based on high confidence in the data and models. Trust in data is key to achieving full insights maturity. Getting here has likely taken time, learning, and refinement, and as a result, can be relied upon with little human intervention. Like Google Maps rerouting you in real-time around traffic, self-optimising systems react instantly to disruptions – the user only needs to accept or decline the suggestion.

A “human-in-the-loop” retains a level of control, but decisions can be made in seconds. While full automation across the value chain is ambitious, it can be prioritised in high-value areas.

The human factor

While the industrial strategy is welcomed with open arms by most in the industry, success still depends on people as much as policy. While the journey is data-driven, people are the linchpin to progress – or the lack of.

Resistance to change is common. Humans simply cannot process large volumes of data as effectively as a machine can, but their insight is vital for interpreting results and providing context. Ultimately, the most effective smart manufacturing journeys have a perfect blend of human intuition with machine intelligence. 

  • Digital Supply Chain

By Mohammad Mesgarpour, Head of Data Sciences at Microlise, discusses why we need to think beyond data when it comes to logistics.

Data is everywhere — often invisible, but constantly at work behind the scenes. As we move through our day, it quietly powers much of what we experience. A simple card payment in a shop sets off a chain reaction: your bank processes the transaction, the store updates its stock levels, capturing vehicle location and driving behaviour location data by telematics box, and the company’s central system records the sale.

It’s data that informs the display board on a train platform, letting you know your train is just two minutes away. From our morning routines to our evening commutes, data is woven into how we live in 2025.

And the scale of it is immense.

Today, it’s estimated that there are around 181 zettabytes of data globally. That’s equivalent to one trillion gigabytes or one billion terabytes. In just a few years, this figure is expected to soar to 394 zettabytes — a rapid expansion that highlights just how central data has become to everyday life.

We may not always see it, but at every digital touchpoint, data is shaping the world around us.

Data in logistics

The logistics industry has long recognised the value of data and has been quick to adopt technologies that help improve performance and efficiency. As new tools and systems have emerged, the sector has consistently found ways to use them to its advantage.

It started with the basics. Early telemetry services, such as GPS tracking, gave operators a clear view of  their vehicles’ location on a map – a simple yet powerful tool. From there, the industry moved into deeper insights, analysing fuel consumption patterns and driving behaviours to improve overall fuel efficiency and road safety.

Since then, the capabilities have expanded significantly.

Today, vehicles can generate ten times more data than they did just ten years ago. Thanks to advances in both hardware and software, operators now have access to a wealth of information that can transform decision-making and drive smarter logistics operations.

But this volume of data doesn’t come without challenges. More data doesn’t always mean better outcomes or deeper insights. Businesses are beginning to recognise that without the right systems; high-quality and relevant data; and effective analysis, they can become overwhelmed rather than empowered.

The real opportunity lies not just in capturing data, but in turning it into meaningful, manageable and actionable insight. It can drive operational efficiency, informed decision-making and measurable business outcome.

The appliance of data science

It’s easy to assume that simply collecting data is enough to transform logistics and haulage operations. But in reality, raw data alone won’t deliver results. To drive real value, that data needs to be refined, analysed in context of strategic business objectives. This is where the real analytical challenge begins.

There’s a well-known saying in data science: garbage in, garbage out. And it’s more relevant than ever in an era where artificial intelligence tools – like ChatGPT – are increasingly part of the conversation where the quality of data directly determines the accuracy and effectiveness of the AI model’s output.

Anyone with deep subject matter expertise will quickly spot the flaws when these models are asked about highly specific topics. They may generate convincing answers based on flawed or outdated sources, and while experts can see through the inaccuracies, others may accept them at face value. When that misinformation is reused and reinforced, the cycle continues, leading to skewed conclusions and poor decisions.

The bottom line? Better data leads to better outcomes.

This principle becomes even more important in real-world applications, such as complying with the government’s updated requirement to inspect trailer braking systems at least four times a year instead of once. With accurate, well-managed data, operators can confidently predict when inspections should take place, helping to reduce downtime, avoid unnecessary checks and keep fleets moving efficiently.

Turn around, go back

Geofencing is another area where accurate data is critical to the success of logistics operations. When systems misreport how long a delivery takes after entering a geofence (delivery site), the ripple effects can disrupt far more than just one delivery.

Inaccuracies here can throw off turnaround times, leading to incorrect arrival and departure times, delayed subsequent jobs, inaccurate performance metrics and ultimately frustrated customers. What begins as a small data issue can quickly escalate, leading to missed expectations, strained relationships and inefficiencies across the board. Moreover, if this inaccurate turnaround time is fed into a machine learning model to improve future logistics planning, it can lead to a systematic degradation in the model’s reliability and usefulness, and consequently, in the effectiveness of the plan itself.

High-quality data helps avoid these pitfalls entirely. When the source information is precise, the systems built around it work as intended. And importantly, solving data issues upstream before they feed into larger workflows is far simpler than trying to fix the consequences later on.

In logistics, precision isn’t a luxury. It’s essential.

Open source informs much more

Modern technology plays a key role in identifying the behaviours that impact operational efficiency. Actions like harsh braking, rapid acceleration or excessive cornering speed all contribute to increased fuel consumption. And today’s systems don’t just monitor them, they help correct them. Moreover, onboard sensors and telematics devices track and monitor vehicle health in real time, flagging issues before they become costly problems. Whether it’s the driver, the transport manager or fleet manager, having this information early enables proactive maintenance rather than reactive fixes.

The story doesn’t stop at the vehicle.

Open-source and crowd-sourced data brings another layer of intelligence, offering a broader context that goes beyond what’s happening inside the cab. By combining internal data with external sources, hauliers can gain insight into accident-prone areas, localised weather patterns or planned road closures; all of which influence route planning and delivery performance.

This level of enrichment adds real value. Rather than simply receiving updates every mile or minute, operators benefit from a fuller picture of the journey, making location data smarter, not just more frequent.

Reporting for duty

Accurate data – whether it’s tracking punctuality, fuel consumption or driver performance – underpins a wide range of operational reports. These insights can be tailored to suit each customer’s needs, helping them streamline operations, drive efficiencies and stay competitive in a fast-moving industry.

As we move toward an expected 394 zettabytes of global data by 2028, the value of this information lies not just in volume, but in context and quality. Future data won’t simply indicate what happened, it will increasingly help explain why it happened, too.

Take driver behaviour as an example. Instead of just recording that a driver braked harshly, new systems will identify the circumstances behind the action. This shift means drivers will be recognised for making safe, responsive decisions rather than penalised by isolated statistics.

It’s a powerful step forward. But unlocking the full potential of this data-driven future depends on how well the information is used. Data must be processed, applied and interpreted thoughtfully. 

When done right, it not only enhances internal operations, but it also delivers measurable value to customers as well.

  • AI in Supply Chain
  • Digital Supply Chain

Maria Torrent March, Managing Director, Warehousing & Logistics, Europe at Iron Mountain, digs into the F&B supply chain landscape.

What are the characteristics and pain points specific to the food and beverage logistics and warehousing sector that set it aside from other sectors? Does it demand more speed? Environmental control? 

The food and beverages (F&B) sector is large, dynamic, and continuously growing due to high consumer demand for everyday products. The warehousing and logistics (W&L) sector must remain flexible and scalable. This is in order to meet deliverables and ensure products are dispatched on time, especially when dealing with perishable items.

    The F&B sector requires greater environmental control to maintain quality and safety. This can be achieved by partnering with W&L providers who are accredited with the British Retail Consortium (BRC). BRC accredited providers are required to meet strict protocols and are certified to hold food and consumer goods. Additionally, BRC warehouses offer several benefits, such as protected company reputation, implementation of industry best practices, and reduction in risks and potential liabilities. These are critical when handling sensitive items when it comes to food storage.  

    How is the process of managing logistics and warehousing in the F&B sector changing? What are the forces driving that change? 

    The management of logistics and warehousing in the F&B sector is undergoing significant transformation. This is driven by evolving consumer demands, regulatory pressures, and technological advancements. Consumers now prioritise products that are delivered quickly and sustainably. It’s pushing companies to adopt faster distribution networks, and eco-friendly practices like solar power, EV charging stations, and rainwater harvesting.

    Technological innovation is also a key factor impacting the evolution of warehousing and logistics in the F&B sector. Automation and AI are optimising warehousing operations, reducing labour costs and errors while improving efficiency in handling perishable goods. The F&B sector is looking to improve efficiency and reduce transportation costs by leveraging strategic locations like the golden logistics triangle. This is a key hub for W&L because of its high number of distribution facilities and proximity to transportation networks such as rail and air. While the railway supply chain is relatively new, it can be ideal for F&B, where goods are heavy and where there are  weight limitations in trucks or shipping. 

    Many high-street retailers stock multiple brands that each have individual supply chains. As a result, they are exploring how they can implement streamlined supply chain strategies across their businesses. They want to partner with 3PLs who can provide consultancy for managing these complex networks of supply chains, and not just a standard solution. 

    How do you make warehouse spaces more flexible and scalable to provide the necessary adaptability to manage fluctuating demand and seasonal peaks?

    The F&B sector often faces challenges with space allocation to meet unpredictable demands. Robotics can be used to perform wall-to-wall scans of warehouses, creating a digital twin. This enables quick decision making and improves warehouse control and reliability in response to changing seasonal peaks. 

    Furthermore, with the use of AI, organisations can predict increases in demand due to holidays, sales, and seasonal trends. Iron Mountain has employed the use of AI across its warehouses. That allows us to predict stock locations and replenishment and improve productivity from the high-quality data received from Dexory. Dexory is a UK-based company that specialises in AI driven warehouse automation. This not only allows warehouses to make fast, real-time decisions on pricing and inventory levels but also helps to predict future demand spikes with greater accuracy.

    Where do technologies like automation, digital twins, IoT, etc. fit into this picture? 

    AI and automation play a crucial role in inventory management. Iron Mountain considered adopting a more traditional setup with stock controllers but was concerned about potential labour shortages In 2024, it was reported that 37% of European warehousing organisations, including those in the UK, were experiencing significant labour shortages. 76% noted a noticeable shortfall. These shortages have impacted the logistics sector, making a notable difference to warehouse and logistical efficiency.

    As a result, Iron Mountain partnered with Dexory to deploy an autonomous robot that provides live data insights by scanning the warehouse daily. This technology delivers full visibility of inventory, which is highly valuable for the F&B sector, where understanding how to quickly move stock based on demand is essential. Additionally, AutoStore is used to provide an automated storage and retrieval system, enabling rapid responses to customer requests. Utilising this technology makes warehouse and logistics operations more efficient, faster, and reliable.

    We’re in an age where disruption is starting to feel like the norm rather than the exception. How can warehousing and logistics help supply chains be more reactive, agile, and resilient? 

    Disruption is common in the W&L sector, so organisations must be both flexible and reliable when it comes to supply disruptions, which can take many forms, including geopolitical conflicts, climate events, or sudden demand spikes.

    Many organisations have had to think about these challenges over the last few years, starting with the pandemic. Sudden world events can force F&B companies to reorganise their supply chains. It’s important to consider these issues from their perspective. For instance, they may be seeking different suppliers in different markets. Ultimately, it’s about offering flexible solutions and tailoring them to the sector you are working with.

    Over time, warehouses have adapted to become more dynamic, technology-driven, and strategically integrated into the broader supply chain. The W&L sector is always looking for scalable solutions that can be implemented when issues or disruptions arise, making it easier for supply chains to adapt and evolve in the face of challenges while maintaining operational efficiency and customer satisfaction.

    • Digital Supply Chain

    Nigel Pekenc, Partner at Kearney, gives us insights provide insights on current key trends in supply chain, as well as his thoughts on nearshoring and reshoring.

    How are global supply chains evolving to become more resilient in the face of ongoing disruption, such as geopolitical shifts, raw material shortages, and logistics volatility?

    “Supply chains are undergoing a fundamental shift from static, efficiency-led structures to adaptive, digitally managed ecosystems. Companies have moved beyond simply adding redundancy or diversifying suppliers. Instead, they are building globally distributed and closely connected networks, using real-time visibility and predictive analytics to spot vulnerabilities early and respond flexibly. Strong supplier partnerships in key locations and centralised digital control towers that compile multi-tier insights are now essential to manage disruptions ranging from geopolitical unrest to material shortages and transport breakdowns. The aim is no longer just resilience but adaptive responsiveness, enabling businesses to adjust their supply chains dynamically and in real time.”

      Nearshoring continues to gain attention but rarely replaces full-scale global operations. How do you see companies striking the right balance between proximity, efficiency, and cost?

      “Nearshoring has gained prominence, especially amid recent trade disruptions, but companies increasingly see it as part of a strategic mix rather than a full replacement. They strike the right balance by regionalising the most critical parts of the supply chain, particularly those sensitive to lead times, geopolitical risks, or local market demands, while continuing to source globally to maintain flexibility, secure essential inputs, and benefit from specialised production. This hybrid approach often takes the form of multi-node regional hubs connected by digitally coordinated networks. The key is segmenting the supply chain by disruption sensitivity, customer proximity and value-added stages, ensuring nearshoring delivers strategic value without adding unnecessary cost. This balance enhances responsiveness, optimises costs and mitigates risks.”

        What role are technologies such as AI, automation, and digital twins playing in enabling smarter, more adaptive supply chain networks?

        “AI, automation and digital twins have moved from buzzwords to essential pillars of responsive supply chains. AI-driven analytics process vast, complex data to provide predictive insights, enabling proactive action amid market shifts. Digital twins offer virtual replicas of supply networks for scenario testing and stress simulation before disruptions occur. Automation enables the rapid execution of these strategies through intelligent robotics, dynamic inventory control and agile manufacturing. Together, these technologies let supply chains anticipate and adapt to disruptions, turning agility from aspiration into reality.”

          With supply chains becoming increasingly multi-tiered and complex, what strategies are proving most effective in maintaining control, visibility, and risk mitigation across networks?

          “Complex, multi-tier supply chains demand more than standard digitisation; they require fully orchestrated digital ecosystems. Effective companies are establishing integrated digital control towers that deliver real-time transparency and decision-making clarity across all supply chain tiers, from raw materials to end-consumer distribution. Advanced data governance protocols ensure quality information flows seamlessly through well-defined channels. Moreover, clearly established risk categories aligned to decision-making tiers within organisations empower rapid, informed decision-making. In short, the combination of robust digital infrastructure, clear governance and aligned organisational structures is proving indispensable to maintain visibility, manage risk and achieve operational responsiveness at scale.”

            “The future of supply chain strategy will be defined by the interplay of continuous geopolitical fragmentation, accelerated regionalisation and persistent economic volatility. Companies must architect globally distributed, digitally empowered supply ecosystems that embed flexibility and optionality by design. AI-driven predictive tools and digitally enabled scenario planning will move to the centre of strategic supply chain management, allowing businesses to anticipate disruptions and shift resources dynamically and swiftly. Preparing for this future requires immediate investment in digital capabilities, organisational readiness for decentralised decision-making and development of flexible supplier ecosystems. Companies that proactively build these capabilities today will emerge with significant competitive advantages, able to thrive and seize market share in volatile global conditions while competitors falter.”

              • Digital Supply Chain

              We caught some precious time at Kinexions with Jennifer Dorsch, who outlines the transformation programme underway there.

              If ever there was a company that embodied the transformational spirit of Kinexions, it’s Syensqo, the Belgian multinational materials company. Established in December 2023, through the spin-off from Solvay, Syensqo is both emerging from its legacy company, whilst simultaneously transforming its operations during an era of unprecedented disruption. A challenging situation to say the least.

              Jennifer Dorsch is the Global Head of Supply Chain Center of Excellence at Syensqo; a woman who by her own admission is “transformation driven” and skilled in operational leadership, process optimisation and leveraging technology to achieve best-in-class performance. She is seeking to spearhead global transformation initiatives, enhancing efficiency and growth through streamlined processes, systems and strategic simplification.

              An inspirational leader

              A results-oriented senior executive, and a former Supply Chain Excellence Director at Solvay, Dorsch has a proven record of leading high-performing teams, driving impactful change and delivering measurable results spanning the industrial, supply chain, and finance functions. “As Head of the Global Supply Chain Center of Excellence at Syensqo, I spearhead transformation of the E2E supply chain,” she explains, backstage at the Fairmont Hotel, Austin. 

              The core values of the CoE are based on creating an efficient and resilient supply chain through simplification, standardisation and harmonisation with efforts prioritised in support of company objectives. “We measure the benefits of transformation through supply chain improvements and cost savings and deploy effective change management strategies to ensure adoption of new systems and processes aimed at improving KPIs in support of company objectives,” she reveals. “We also created accountability in support of change management.”

              Jennifer Dorsch, Global Head of Supply Chain Center of Excellence at Syensqo

              Emerging from a legacy

              Syensqo recently split from Solvay representing specialty chemicals while the commodity side remains Solvay. “The split of the company put us right into a transformation and the first challenge to be tackled was planning. And so we’re now using Kinaxis Maestro as a foundation for that. We’re taking it as an opportunity to bring all of our business units into a harmonised way of working through one platform. These are five business units that did things entirely differently. They didn’t even know who each other were and yet now they’re working together. This is quite transformational,” she enthuses.

              Of course, there are challenges to implementing any kind of transformative program and change management nearly always tops the poll as the most demanding. “The hardest part is the change management. There were folks that couldn’t understand, couldn’t envision what it was going to be like. Everyone naturally feels that their way is unique and often don’t understand the other parts of the business. But change takes time. We had to create platforms for the teams to get together across the businesses to view the details because supply chain is very detail oriented. Supply chain professionals like to see the facts and to see how each other works in order to understand how valuable it would be for each of them to change the way they work to come together.”

              According to Dorsch it’s vital to bring the people along with you on the journey. “It can’t be top down. They need to understand why and they need to feel it. However now there are more and more asking for it. Now they’re asking for Maestro and Kinaxis, which is great.”

              Agility is key

              So, how has Maestro enhanced agility and resilience and efficiency at Syensqo? “Well, it’s going to help us with the transparency, primarily. We will now have the information at our fingertips to make decisions in real time. We’ll be able to pull more of our planning upstream. Constraints realised further upstream in the planning relieves the pressure of the plant floor where it’s quite busy. The plant floor will be much, much calmer I would say.”

              Maestro is also able to enhance the customer side too. “Our customers will certainly see a difference,” she reveals. “Our service levels will see a real improvement too. We’ll be making the right inventory and have it in the right place at the right time, ultimately improving business outcomes. Working capital and customer service will also improve.”

              The people

              A lot of what’s been happening at Kinexions is technologically rooted, but the power of people is also being stressed as vital in these major transformation projects. “Oh they are,” she affirms. “People are stressed. They need to feel protected. And the Kinaxis teams have done a very nice job of helping the teams feel supported by giving them examples of other companies that they’ve done this for. This lets them know it’s normal to feel stressed and to not be sure until you go live. However, you need to let them know that you’re there for them. The more examples they go through, the more comfortable the users feel. But it does take time.”

              Disruptive and volatile as these times are, at least a platform such as Maestro gives users the ability to meet some of these daily challenges. “Yeah, it certainly does. I mean, the way we’re able to handle resiliency currently is that people have to work a lot harder. But the way we’re going to be able to handle resiliency going forward, when we have challenges, is going to be completely different because we’ll have such better transparency in our ability to react and respond. We will definitely adjust our focus onto using AI to make the decisions. All the routine decisions will be automated through AI and AI agents.” 

              So, what would Dorsch say to those supply chain leaders who have yet to make the leap into harnessing emerging technologies? “I would say think about the people that are working in the supply chain and improve their quality of life. The more you give them to make their jobs easier, the less stress there is on them. Let the system take the stress, not the people. It’s a way to retain your top talent. I would turn it more in that direction. Not to mention the fact that you get to improve outcomes for customers, financial statements, all of that, but crucially for your employees too.”

              • Digital Supply Chain
              • Events
              • Together in Events

              Kinaxis, the supply chain orchestration platform developer, is leveraging agentic AI in both its world-renowned Maestro platform and beyond. SupplyChain Strategy sat down with Andrew Bell, Chief Product Officer at Kinaxis, to learn more…

              Kinaxis’ Maestro is billed as an AI orchestration platform that revolutionises how supply chain leaders handle and use their data. Built upon three fundamental principles – supply chain data fabric, an intelligence engine, and the user experience – it serves to ease the challenge of gleaning actionable insights from broad data sets, as well as automating processes that are reliant on understanding shifts in that data.

              Through AI, it’s a system that users can speak with: ask Maestro a question about your data, and it will give you an answer in real-time. The AI-powered system can also simulate an endless array of scenarios, massively enhancing supply chain leaders’ capacity to prepare for the future against a backdrop of regular and often-decisive volatility around the world. Keen to learn more about the ways in which the firm is leveraging agentic AI in both Maestro and beyond, SupplyChain Strategy sat down with Kinaxis’ Chief Product Officer, Andrew Bell, backstage at Kinexions 2025, to learn more.

              The three AI disciplines

              Before we get into the finer details, it’s important to understand what agentic AI is and where it sits in the growing family of AI-powered technologies poised to reshape the world. “For supply chain, our view is that there are three AI disciplines that are highly relevant to what we do,” explains Bell, fresh from delivering a fascinating keynote speech to the assembled global supply chain leaders gathered in Austin, on agentic AI. “The first was predictive AI with machine learning, the second, more recently, was generative AI. Continuing on from there would be agentic and autonomous AI.

              “It’s not about any one of those on their own,” Bell continues, “but rather how they come together to deliver. When I think about agentic AI, it comes down to what we demonstrated in conference: the ability to chat with your data, to ask questions about your data, to get it presented to you however you want, all based on simple prompts. It’s actually a fusion of generative and agentic AI. There’s the agent that we built that works autonomously based on prompts from users; prompts that are then interpreted by the generative side.”

              According to Bell, when it comes to agentic AI, the real differentiator is the notion that it operates on its own, that it operates autonomously as a result of a user prompt or data change conditions. “The idea is that it’s able to make its own decisions as it progresses through a problem; that’s what I find so powerful about it,” he enthuses. “That’s how it differentiates from other forms of automation.”

              The democratisation of data

              While concerns abound regarding the disruption AI could bring to workforces, namely in headcounts and the nature of their work, Bell stresses that this form of AI, as with the others, is at its best as an enabler rather than replacer. “The first thing to say is that AI on its own, especially in the supply chain space, is not going to solve our problems,” he explains. “It’s not going to deliver the value. Its real value is its democratisation of data access through the combination of the data with tools that have the ability to access and use that data, with AI sitting on top. Then I can get to my data more easily and more quickly, and so can anyone else approved to use the system.

              “Users don’t need to learn a system, they don’t need to know how to navigate complex worksheets, set up filters and all the things you do in a traditional context. It means anybody, whether that’s an entry-level planner or a C-level executive can ask data-based questions, run a scenario or a simulation or execute something with less friction. I see it as a democratisation of the power of data and as an accelerant.”

              That sense of democratisation extends beyond Kinaxis’ internal use and development of its agentic AI systems, with customers and partners joining the fold to inspire new and iterative action. “We’ve approached it by building an agentic framework first, and that allows for the creation of agents and the running and execution of agents,” Bell elaborates. “That’s step one. Now we’re building our own out-of-the-box agents on that framework, as well as opening that framework up to our customers so they can build their own agents.  Customers know their business best, and there might be use cases that they want to apply an agent to that we haven’t thought of yet. They’ll now have the ability to do that.

              “From there, we’re using our customers and the challenges they share with us to figure out what we can build or iterate upon next. We’ve started with the ‘chat with data’ agent. Because that was the number one thing: get me access to my data. The next thing is the ability to evaluate two options and execute a change. Merck, who we’re working with, shared an agent that essentially detects late supply and takes corrective action.”

              Bell is evangelical regarding the adaptability of its AI framework, allowing agents to be used in isolation, or strung together. “It’s purely going to be based on the natural language prompt from the customer,” he reveals. “The framework will know all the different agents I have access to and so it can either do what the user is asking with those agents or suggest a combination of those agents.”

              Data is the key

              Data is the crux that all AI roads lead to and stem from. Without high-quality data, AI isn’t capable of delivering on its potential. Creating robust frameworks, exercising high levels of data hygiene, and structuring data stores in an AI-ready fashion are paramount in both the development of agentic AI and the application of those tools. For both developers and users, Bell stresses the fundamental importance of getting that data piece right. He notes, too, that its applicable advice no matter where individuals and organisations are in their AI journey. “There is the ability to start from any position on that journey,” says Bell. “It doesn’t have to be a big bang or a one-size-fits-all. No matter what, though, it is about the data. The agents, the automation, whatever it might be, is only going to be as good as the data that it can access. 

              “Step one is to understand the problems you’re looking to solve and figure out which data that system would need. We have capabilities that simply do exception reporting where you can implement predefined automations where your team has said ‘these are some processes that we execute on a regular basis, and we have the data, so automate it’. You can then move up the journey and say, ‘No, we’re ready to implement agents and we’re going to start using some proven native ones before going all the way to making our own.’’

              “The good news is that some of the foundational requirements apply no matter where you start in the journey. Getting the data and having the right tools in place are going to benefit you across the whole journey. From Covid to more recent impediments to worldwide networks via trade war escalation, significant global interruptions and bottlenecks over the past several years have put enormous pressure on supply chains to adapt at pace. As far as disruptive influences go, agentic AI represents a welcome boon for those who can effectively wield its potential.”

              “At Kinexions 2025, we had a presentation from ExxonMobil that noted how people typically think about disruptions as a negative thing, but our job is to build a supply chain that excels at managing those disruptions,” says Bell. “When we do, we have a competitive advantage. Our job at Kinaxis is to provide the tools, systems and capabilities to deliver that competitive advantage to our customers. Disruptions are going to occur. That’s a given. We don’t know what they might be, but they’re going to happen. If we’ve given you the ability to manage them effectively, that’s going to give you a strong competitive advantage.”

              • Digital Supply Chain
              • Events
              • Together in Events

              Diane Melul, Sanofi’s Head of Global Supply Planning, talks us through supply chain transformation at the pharmaceutical giant

              French multinational pharmaceutical leader Sanofi has quite the storied history. Having been the first global supplier of injectable polio vaccinations, it has a long-established reputation for driving disruptive, impactful and historic change.

              Against a backdrop of volatility that has come to define the modern supply chain, Diane Melul, Sanofi’s Head of Global Supply Planning, is orchestrating a transformative strategy that will enhance the company’s supply chain rigor and flexibility while maximising its capacity for delivering its vital medicines to patients.

              Speaking with SupplyChain Strategy at Kinexions 2025 in Austin, Texas, Melul hails the company’s digital twin solution as a turning point in creating an interconnected and robust global supply network. 

              Maestro enables Sanofi to simulate its global network across millions of hypothetical scenarios. The data and insights gleaned from the system have enhanced planning, agility, and integration across its supply chain network, and significant new efficiencies have been realised. Accuracy across planning has increased substantially, while real-time insights allow for optimised inventory management. The digital twin has also highlighted pain points across the production process, enabling targeted actions that have decreased process variability and reduced lead times across the cycle. 

              It’s a journey

              “We started our journey something like eight years ago with the demand planning implementation, which has been quite successful,” says Melul. “We have around 110 markets and we’ve been deploying across all of them. So that was the first part, and then came the supply part, which is definitely more complicated to implement.

              “One of the key points we’ve been learning is that effective integration is key across processes and the wider organisation. In recent implementations we’ve been working collaboratively across the business to ease the process, and we’ve been seeing much more adoption in everything because there’s clear interconnectivity.”

              A key benefit for both supply chain and the wider business is the level of preparation that Maestro affords. Not only does its simulated scenarios provide crucial guidance for planning, but also for optimised reactions to surprise situations. “We love running these simulated scenarios,” continues Melul. 

              “That’s one of the benefits we’re getting across our complex network. We have around 40 manufacturing sites and we’ve got them connected with the markets and all the simulations we’re running. It’s allowing us to conduct a lot of parallel processing, and the decision making-process with regards to integrated business planning (IBP) is much easier than it was before we built this interconnection between different parts of the business through Maestro.”

              Agility and resilience have also benefitted, especially where forecasting is concerned. “We also have a new process that will make sure we are more agile and reactive, with full visibility of the markets. As we have mapped manufacturing and markets, we can also get a full signal of what is coming next, the alerts, and how we can react. So that’s part of what we have embedded in our processes.”

              Diane Melul, Sanofi’s Head of Global Supply Planning

              A single source of truth

              A considerable benefit to all of this is the establishment of a single source of truth that’s available across the global network, fostering greater accuracy but also stronger collaboration across what had been disparate and siloed business functions. “A single source of truth is really important,” Melul explains. “We are going beyond the supply chain, too, with a single source of truth that is transmitted through to finance teams and beyond.”

              This heightened alignment allows for clearer and more confident decision-making, and greater communication across the business. Melul has overseen considerable efforts to ensure this opportunity for greater interconnectivity hasn’t gone to waste. “We have created strong standards, and we have to bring people together from across teams to work as one. Whether we’re talking about marketing, planning, site planners, supply planners, they’re all in the same team. It provides opportunities to learn from each other, and they have a sense of community that helps everyone to upskill and grow. That’s a big part of what we’re seeing.”

              It’s not as simple as dropping a new tool in people’s laps and expecting seamless integration, of course, and Melul speaks candidly about the importance of managing such change effectively. “It’s a journey,” she says. “We have to make sure we are helping people to learn how to play with this tool, how to get the most out of it. We have to make sure they see the benefits, how it will positively impact their work, how it’ll impact our delivery for our patients, how it’s going to make sure that, every day, every time, our patients get their product on time.

              “It’s really about making the link and showing them the end-to-end value where previous tools were not really giving us this visibility. Everyone was in their own silos, delivering to the next node without knowing what’s going next, and that’s no longer the case.”

              Change management

              It’s vitally important to create a sense of belief amongst teams when implementing tools like Maestro. Aligning process change, roles and responsibilities across the organisation and the tool is paramount, and Melul alludes to the sense that this groundwork can break the initial inertia that can be typical of these broad technological implementations. “We need to make sure we have strong and clear standards, that’s for sure, but we also need to listen to our people and make sure everything is aligned,” she explains. “People will then adopt the tool more readily when they see the value.

              “Overall, that’s the philosophy we’re trying to get to: showing them the value, the use case, how others are doing. That’s the best way to really get motivation to go above and beyond to make use of new functionalities. You then don’t have to push so much.”

              The implementation is not yet complete, with Sanofi’s vaccine manufacturing sites being the final frontier. For Melul, there’s excitement in being able to bring the learnings from the implementation thus far to this final stage. “It’s a long journey, but we’ve been learning, and we are targeting a bolder approach here to make sure we put everything together in one shot across vaccine manufacturing,” she enthuses. “That’s one of the learnings: the benefit comes quicker when the nodes are implemented in full. That’s what we’re targeting for the next implementation.”

              The future

              While that work is on the horizon, Melul’s attention stretches further. “Beyond that, we want to start investing more in artificial intelligence. We want to make sure we take advantage of new capabilities that can make the decision-making process more agile, to optimise the parameters, to get a proposal to override the master data. How are we doing in terms of inventory? Are we really setting the right parameters? Is the system capable of proposing something more interesting that could help us move in a new direction? That’s definitely the next stage for us after this implementation is complete.”

              Here Melul demonstrates a forward-thinking mentality that has become essential to supply chain leaders in these challenging times. It’s a time where agility is vital, but also where huge opportunities have opened up for supply chain professionals to take a greater hand in broader strategic direction. “There is definitely less stability,” she agrees. “If you like having challenges to face and opportunities to find new solutions every day, it’s both interesting and a way to differentiate yourself. We have to find solutions every day. 

              “It’s interesting because there is no stasis; there is continuous reinvention. Maestro is a tool that will support all of this, but it’s not the only one. If we have everything in terms of process and tools working well, we can spend more time on being disruptive in the way we are working, we can be more disruptive in the approach and think outside of the box.

              “In the last few years, with all these changes in the environment, we have learned how to be more disruptive in the way we approach the business, with positive and direct impact on the final business output: delivering for our patients. In the day-to-day, people want deliveries on time or sooner. Supply chain is making the difference, and we are playing a bigger role every day within the company. How can we make sure we deliver on those unexpected opportunities? How can the supply chain be more agile and be able to support those opportunities? 

              “We are seeing a real impact on business outcomes from that increased supply chain agility. I would say that the supply chain at Sanofi will continue to become more influential within the business. Sanofi’s evolution as a business means we will see the supply chain being more as an orchestrator, not only for the supply chain area, but for full end-to-end processes.”

              For supply chain leaders looking to take on their own bold transformational projects, Melul’s advice is to make sure the foundations are properly laid. “First, of course, get strong master data,” she advises. “Make sure you go step by step. There will be a lot of ways to improve as you proceed. I believe that the adoption or transformation is easier when we get the time to explain where the benefits will be, and we can get simple initial plans that we can improve and enhance day after day. Our quick wins setup ensures we are prepared enough to proceed and move ahead to the next stage. The ambition can stay very high, but we need to make sure we have the step-by-step approach to work in an agile mode. And start simple, but start now!”

              • Digital Supply Chain
              • Events
              • Together in Events

              Johnny Ivanyi, Global Head of Logistics at Bayer Crop Science, on managing the complexity of today’s supply chain amid a digital transformation and sustainability boom.

              Today’s supply chain is full of challenges. 

              Disruptions such as geopolitical tensions, climate change and the lingering impact of the pandemic have all had their respective impact on organisations and their strategies. As a result, supply chain and procurement leaders have been propelled to the top of the c-suite and are making key, strategic decisions to drive tangible impact on a company’s strategy. Quite the rise to the top for a function traditionally hidden away out of sight. 

              Supply chain transparency

              According to Johnny Ivanyi, Global Head of Logistics at Bayer Crop Science, one of the main areas he is focused on revolves around improving the transparency and visibility of the entire end-to-end supply chain. “I want to remove silos between system and process because Bayer to improve the performance of the operation as a global company,” he tells us. “The big question is how you can transform these dots of information into complete end-to-end connectivity and we call this ‘Smart Centre.’ You have to build transparency but also at the same time you have to ask how you can ensure real-time tracking in order to make the right decision. How can my team on the ground and the field make the right decision at the right time?”

              The Bayer Crop Science division is a world-leading agriculture enterprise with businesses in seeds, crop protection. The crop protection/seeds operating unit markets a broad portfolio of high-value seeds, while also providing extensive customer service for sustainable agriculture. The global supply and logistics team manages a large worldwide and local network of LSPs and suppliers to provide the ingredients necessary to make their products.

              Data-driven supply chain management

              In 2024, Bayer Crop Science chose a solution to provide their Supply Command Centre. Bayer joined the Digital Supply Chain Network to take advantage of a large and growing ecosystem, bringing efficiency, reliability, agility and predictability to their global supply chain operations. Speaking at the time of the announcement in 2024, Ivanyi said: “We have great expectations that this new platform will support us to improve our customer experience and our logistics operations throughout the entire global supply chain network.”

              Ivanyi joined Bayer in August 2019 and today leads the global supply chain and logistics strategy. As part of his role, he is driving the logistics transformation across regions by identifying, assessing and implementing innovative, best-in-class strategy methods and new technologies. These include Global Transportation Management Solutions (TMS), Global Warehousing Management Solutions (WMS), Last Mile Visibility, and Logistics Smart Centres, such as business intelligence and data analytics. He explains that another important item on his agenda today is change management amid the rise of new innovations entering the marketplace. “We have different generations in logistics so how do you share with your teams that there is a change in the mindset of the way of working? It’s not about show-and-join experience, but about making the right decisions with data,” says Ivanyi. “The final element is data connecting with generative AI (GenAI). The big challenge is balancing and prioritising everything.”

              GenAI journey

              Indeed, GenAI has become one of the biggest buzzwords in the supply chain and procurement space amid a significant industry-wide boom. Automation and the acceleration of new digital tools are transforming how companies operate and do business. However, one of the biggest questions within the industry today is how mature is this technology and how many use cases are there? In Ivanyi and Bayer’s case, they can back it up. 

              “We actually have several use cases — at least four or five in logistics and supply chain that we’re actively working on,” he reveals. “One key use case is maximising on-time delivery in our go-to-market strategy, from our distribution centres to customers. We’re leveraging machine learning and generative AI to analyse provider performance over the last two to three years, helping us predict their reliability today. For instance, if a provider has shown consistent delays in a particular route, we can anticipate issues and take proactive measures.

              “Another use case is within warehouse operations. Even though our organisation operates on a 3PL outsourcing model, we’re working on improving real-time warehouse visualisation—connecting inventory management with payment performance. The goal is to bridge the gaps between systems, improving operational efficiency.

              “A third major initiative is track-and-trace visibility for our 40,000 ocean containers worldwide. We rely on manual uploads to track container locations across multiple providers and platforms. We are exploring how GenAI and automation can eliminate human intervention while ensuring seamless system integration. The objective isn’t to replace people, but rather to enhance system interoperability and reduce manual workload. These are three of our most critical use cases, and while we have several proofs of concept underway, these remain top of mind for us right now.”

              Mitigating challenges

              Bayer is partnering with Gartner on its digital roadmap, and following a recent in-depth conversation, how to unleash the power of data was heavily discussed. According to Ivanyi, there are several key areas tied to success within data analytics. “If you have the right data, clearly understand your use case, and define your desired outcomes, you create a strong foundation for success. These three elements—data, use case clarity, and outcome alignment—are crucial,” he tells us. “We also believe in a step-by-step approach, starting with proof of concept. Rather than tackling everything at once, we begin with a single warehouse or distribution centre and scale up from there. However, the biggest challenge remains data, especially given the complexity within our ecosystem. As we transition to S/4HANA, we must also integrate various satellite systems. 

              “In my view, the key to generative AI success is having the right data and a clear vision. When these align, they drive meaningful outputs and impactful business outcomes. You can have cutting-edge technology powering your GenAI, but without high-quality data as the raw material and a clear framework to measure results, you’re setting yourself up for challenges. If you don’t know how to validate your data, there will be gaps.”

              Sustainability drive

              Alongside digital transformation, a second key topic dominating boardrooms and conferences today is sustainability. The business world has shifted and both the expectations of the consumer and global legislation dictate that greener strategies are the way forward, especially with the United Nations’ 2030 Agenda for Sustainable Development in the background. But Ivanyi is optimistic that things are moving in the right direction for Bayer and the wider industry. “I believe we are on the right track,” he says. “We are making significant progress and putting in a great deal of effort to drive meaningful outcomes. Our first priority is establishing the right metrics to measure CO2 emissions globally. By implementing a standardised metric, we can define our baseline and track progress toward our 2030 sustainability goals.

              “Secondly, we are embedding sustainability into every aspect of continuous improvement. As I mentioned before, we are exploring ways to align digital platforms with sustainability opportunities. It’s not just about cost efficiency—we also prioritise customer experience, which is a core obsession at Bayer, while ensuring sustainability is a fundamental part of our decision-making process.

              “In fact, we already have use cases in the field where real-time decisions are being made based on CO2 emissions. For example, when planning transportation from point A to point B, our Transportation Management System (TMS) can calculate mileage and estimate the CO2 emissions for a given route, enabling us to make informed, eco-conscious decisions. Ultimately, it’s about integrating sustainability into our platforms and daily operations. Every use case we develop should not only drive operational improvements but also align with our broader sustainability goals.”

              However, reaching sustainability targets isn’t easy and is impossible to achieve alone. Ivanyi believes that ensuring alignment and mutual understanding with partners is a key piece of the puzzle. “A crucial aspect of collaboration is working with our partners to develop the right solutions while fostering a strong sustainability mindset,” he explains. “The key is collaboration, step by step, with transparency at the core. We need to be open about our internal goals, the opportunities we see, and where we believe improvements can be made. Our partners should align with these sustainability objectives so that we’re all moving in the same direction. Ultimately, in the world of logistics, success comes down to how well you connect with your partners. At the end of the day, they are the ones putting the wheels on the road, so building a strong, clear collaboration with them is essential to driving progress.”

              Brighter future

              Looking ahead, the global investment in new technologies is not going to die down anytime soon. With the supply chain and logistics space set to be digital-focused for the foreseeable future, Ivanyi explains the biggest hurdle will be tailoring digitalisation to each individual organisation because all are built differently. “There’s no turning back—everyone is moving toward digital transformation,” he tells us. “Of course, this requires changes in processes and systems, but more importantly, it requires a shift in mindset. I always say it’s about moving ‘from data to behaviour.’ It’s not just about collecting information—it’s about using it to drive smart decision-making.

              “Think of it like a pilot in a cockpit. The key is having the right metrics and insights at your fingertips, enabling you to make the best decisions—whether they’re focused on customer experience, operational performance, or strategic direction. More and more, companies are investing in digitalisation because it’s the only way forward. But success doesn’t just come from implementing new technology; it comes from training teams and fostering a mindset that embraces this transformation.

              “Another critical element is differentiation. There’s no one-size-fits-all solution for companies operating on a global scale. You can’t apply the same tailored approach everywhere, but at the same time, there isn’t a single universal strategy that works for all. The key is striking the right balance—adapting to regional needs while maintaining a cohesive digital strategy.

              “One thing is clear: digital transformation is inevitable. The real question is where each company focuses its efforts—whether in warehousing, transportation, inventory, or beyond. Everyone is on this journey; the difference will be in how mature and strategic their approach is.”

              • Digital Supply Chain

              Thomas Hindré, VP EMEA Growth at Fluent Commerce, asks how IT and supply chain managers in the retail space can align on critical innovation.

              Let’s face it, these are complex times for retail. Without a clear economic outlook, brands are sailing blind, scalded by disruptions in supply chains whose impact on operations they have too often underestimated. They are no longer innovating – or hardly at all – and are postponing their projects. In fact, for the past 2 years, the prevailing trend has been one of non-decision. A few signs point to an improvement in the first half of the year. But in the absence of visibility, CIOs are asking themselves the question: how can they launch projects, continue to innovate, remain attractive to young talent or meet business requirements with limited budgets?

              Innovation: between stagnation and minimal investment.

              Gartner recently pointed the finger at the fact that 81% of boards of directors have not made progress or achieved their objectives in terms of digital transformation. Forced to justify past technological investments and pressured by new expectations (around AI in particular), CIOs remain under pressure. They are even losing the upper hand in terms of investment, when price once again becomes the primary criterion. 

              The CFO is becoming a key negotiating partner when it comes to assessing the viability of a project. On the whole, brands are becoming much more protectionist, moving away from a ‘sell more and sell better’ approach to a far more rational strategy, in which they will favour immobility, or a simple ‘upgrade’ if it is sufficient, over the acquisition of a new software solution.

              How can we align the objectives of IT and supply chain managers?

              The various disruptions to supply chains have exposed the vulnerabilities of the system. The announced introduction of export taxes in the USA could reshape international trade. Learning from past mistakes, retailers are now seeking to strike the right balance between scarcity and excess, while favouring, where possible, new sourcing strategies based on regional chains to reduce dependence on Asia.

              Until now, to avoid investing in new solutions, retailers have relied on their existing ERP systems – whose role it is not – to manage stocks and orders as effectively as possible, at the risk of lacking agility and flexibility in business terms, increasing technical debt and reducing net income and sales in financial terms.

              While we wait for better times to come, there are 3 possible ways of adding value to the business and sustaining the brand’s activity.

              Path 1: better use of stocks to improve profitability

              Supply chain managers study numerous indicators and focus on the most important. Some issues, which they may consider to be less of a priority, such as those relating to WHO, remain in the hands of the IT department.

              Alongside the business units, the IT Departments will establish, model and prioritise the critical scenarios to be resolved. It is then up to the IT Department to provide a rapid response, without getting involved in often lengthy tunnel projects.

              Implementing an OMS project is therefore less risky – and quicker – than an e-commerce project. Of course, a data-driven approach will be essential to maximise the company’s strategy. But OMS does not need all the content of a PIM (Product Information Management Solution) and a CMS (Content Management System) that feeds an e-commerce platform (visuals, product information, etc.). As a result, it will be possible in the space of a few weeks, or even a few months – and at a lower cost – to roll out high added-value projects. These projects could, for example, make it possible to reduce surplus stock so as to avoid mobilising capital and having to increase warehousing costs; or to improve stock visibility so as to reduce errors, stock-outs or overstocking.

              Path 2: refining the use of data

              A mine of information that is still under-exploited, data is proving to be indispensable in facilitating targeting and improving the effectiveness of campaigns.

              For example, a retailer can use real-time sales data combined with weather forecasts to adjust stock levels. In this way, it can anticipate a cold snap and therefore greater demand for warm coats and accessories, enabling it to avoid stock-outs and maximise sales.

              In addition to internal data, there is also external data from suppliers or partners. Let’s take the case of marketplaces such as Farfetch: a ready-to-wear brand can analyse browsing and purchase data from a marketplace to identify the most frequently viewed products and those left in the shopping baskets without completing the purchase.

              Retailers can use this information to launch a targeted advertising campaign with specific offers on these items, thereby increasing the conversion rate.

              By connecting with a marketplace, OMS shares real-time information on stock availability: by exploiting this existing data, it will be able to formulate a reliable customer promise, and thus increase the conversion rate. It will also make it possible to detect which products are the most successful in different regions, to understand which items are the most popular, or which have the highest return rates.

              The IT Department must demonstrate its ability to integrate, manage, process and analyse this data, which is all too often still divided into silos, in order to offer unified information that can be used to improve all the company’s processes… starting with the supply chain.

              Path 3: Defining more sustainable, forward-looking models 

              Faced with major global challenges and changes, the supply chain needs to reinvent itself. New models – in particular those that are leaner and more sustainable – must support the ambitions of companies determined to move towards flows and processes that meet today’s challenges. Whether it’s a question of producing and transporting better, storing less, designing collaborative ecosystems or creating circular models for recycling, the IT Department must play its part in designing a new Supply Chain.

              The aim will be to move towards a digitalised supply chain that is even more resilient and agile, and capable of anticipating needs and risks. A Gartner study predicts that by 2025, 50% of companies will be using AI to improve their logistics management.

              Finally, environmental concerns and consumer expectations will drive companies to adopt more sustainable practices, as part of an ESG (environmental, social and governance) programme. This will include optimising transport to reduce fuel consumption.

              • Digital Supply Chain

              Wayne Scott, GRC Solutions Lead at Escode, looks at the risk posed by supplier software fragility as third party platforms become increasingly essential to the supply chain.

              Resilience has become a board-level priority in today’s supply chain landscape. While much attention is rightly given to geopolitical disruption, climate change, and raw material shortages, one risk is still frequently overlooked: financial instability in the software supply chain. As digital operations increasingly rely on third-party platforms, supplier fragility – driven by unpredictable and unpreventable economic pressures – is becoming a critical vulnerability that must be addressed.

              From logistics and inventory systems to order management and supplier portals, critical applications form the backbone of modern supply chains. Yet many of the applications powering these operations are developed and maintained by small, specialist vendors with business models that can be fragile and volatile. The threat of supplier failure, degradation of service, or sudden end-of-life decisions is growing, and it’s one that traditional risk assessments often miss. Startup failures rose by over 25% in 2024, with many enterprise SaaS providers among them. If you haven’t yet considered the threat of a supplier failure on your own operation and the disruption it may cause, you have a significant risk hiding in plain sight.

              Why software vendor fragility matters

              Unlike physical disruptions, which tend to be visible and simpler to quantify, financial instability can quietly accumulate in the background – and should it crystalise, present a severe but plausible risk. A missed software update, a key developer leaving, or a product line being quietly wound down can all trigger significant operational disruption. This type of risk is often difficult to detect until the effects are already being felt. There have been some very high-profile examples of this happening in recent times, the collapse of Sungard Availability Services being one such case. 

              The worrying thing is that economic shocks in the software supply chain cannot always be stopped or sidestepped. Even large companies are not immune to service deterioration, particularly in the age of cloud and SaaS. These platforms are typically built for availability and security. However, they aren’t always designed to ensure business continuity for their clients. Ultimately, it is the responsibility of the end user to mitigate the risk of supplier failure. It’s the end user that needs to plan ahead, build protections, and maintain resilience. Even if the supplier can’t be. 

              Adding further complexity is concentration risk. The frequent acquisition of smaller tech vendors by larger firms in a buoyant tech market often results in sudden changes to product focus, support levels, or platform continuity. These changes can reshape supply chain dependencies quickly, introducing risks that are difficult to anticipate. So, a complex picture begins to emerge. 

              A gap in resilience thinking

              Unfortunately, these are not theoretical concerns. Within finance, frameworks like DORA and PRA specifically highlight supplier fragility, service degradation and concentration risk as resilience issues. Now, if these are recognised risks in an industry known for its control and scrutiny, surely they must be just as significant (not to mention damaging) in other sectors where operational downtime affects fulfilment, reputation or customer trust.

              However, continuity planning and procurement practices across many industries have yet to address these realities. The level of consideration to these risks across different sectors is varied at best – likely non-existent in some others. Too often, contracts do not establish controls such as access to source code or recovery rights if a supplier ceases operations. Many services were not developed with supplier failure in mind, leaving organisations to urgently rebuild essential functions – sometimes without the instructions.

              In my work with regulated firms in financial services and their critical suppliers, I’ve seen how even seemingly stable suppliers can quietly exit the market. The warning signs are often small. They could be slower updates or reduced communication. But often, by the time it’s recognised as an issue, the impact is already being felt. This risk deserves greater attention in resilience planning.

              Procurement: where third party risk management begins

              These risks can be mitigated with action – best taken as early as possible. In an ideal world, resilience planning should start at onboarding, assuming critical supplier failure by default. Procurement has become a key function in safeguarding continuity. It ensures contracts include appropriate risk controls and embeds ‘resilience by design’ from the outset.

              One widely adopted approach is software escrow. This involves securing access to the source code, documentation and development materials for essential software through a neutral third party. Should the supplier fail, or support be withdrawn, the organisation retains the ability to maintain the software independently. This practice is well-established in regulated industries across the world – with uptake increasing too.

              Another crucial step is ensuring the ability to carry out ‘stressed exits’. This means organisations must include contractual rights and practical measures that allow them to exit key supplier relationships in a structured and low-risk way.

              AI’s impact on vendor resilience

              Looking ahead, the growing use of AI in software products may disrupt traditional software providers. Vendors with narrow offerings could find their business models undermined and may face financial pressures as a result. This creates a different kind of risk, one based on strategic viability rather than technical failure.

              Organisations should regularly assess the financial health and future plans of their suppliers. As these pressures grow, the case for building resilience into supplier relationships becomes even stronger.

              Software failures can stall a supply chain just as effectively as a logistics breakdown. Businesses that aim to maintain continuity must start considering these digital risks alongside more visible ones.

              It’s an uncomfortable truth, but one we must accept. Vendor failure is no longer a rare event, so preparing for it is essential.

              • Digital Supply Chain
              • Risk & Resilience

              Lyall Cresswell, Founder and CEO of TEG, on why integrated supply chains systems are essential to weathering ongoing uncertainty.

              HSBC’s latest study on the impact of international trade disruption revealed that 75% of logistics firms expect to be impacted by tariff changes, which tells a familiar story. When uncertainty strikes, the industry’s instinct is to batten down the hatches – delay investments, cut costs, and hope the storm passes.

              But whilst most operators are pulling back, the most forward-thinking logistics providers are doing the opposite. They’re recognising that trade disruption isn’t a temporary blip to weather. Rather, it’s a fundamental shift that demands a completely different approach to how logistics operations are structured.

              The traditional model – owning expensive, dedicated truck fleets and managing isolated systems for capacity, compliance, payments, and data – made sense in a stable trade environment. When supply chains were predictable and trade routes were fixed, having your own assets provided control and certainty.

              Today, that model has become a liability. When trade patterns shift weekly and 28% of firms are delaying investments due to uncertainty (according to HSBC), being locked into fixed assets limits rather than enhances your ability to respond. The logistics providers thriving through this disruption are those rethinking their entire operational architecture.

              The power of connected systems in logistics

              The real opportunity lies in connecting the traditionally isolated components of the logistics puzzle. When capacity sourcing, compliance management, payment processing, and performance analytics work as an integrated system rather than separate silos, businesses gain something far more valuable than asset ownership: operational agility.

              Consider what happens when these systems talk to each other. Real-time capacity data informs instant pricing decisions. Automated compliance checks enable rapid onboarding of new carriers when trade routes suddenly shift. Integrated payment systems eliminate the cash flow delays that can cripple operations during volatile periods. Performance analytics provide the insights needed to adapt quickly to changing market conditions.

              This integration transforms how logistics providers respond to disruption. Rather than being constrained by the capacity they own, they can access on-demand resources precisely when and where needed. Instead of lengthy manual processes for vetting new partners, automated compliance frameworks enable rapid network expansion. And waiting weeks for payment reconciliation is replaced by integrated settlement systems maintain healthy cash flows even during turbulent times.

              Platforms like TEG exemplify this approach. They combine carrier sourcing, compliance management, real-time execution, and automated payment processing in a single integrated system. This allows businesses to pivot quickly between different capacity sources whilst maintaining full operational control and visibility.

              Resilience through flexibility

              The HSBC study found that 21% of logistics firms are already reconfiguring their supply chains to match global demand. Others are sharing services to spread risk. These are exactly the right instincts, but they require the right technological foundation to execute effectively.

              Traditional, asset-heavy operations struggle with this kind of rapid reconfiguration. How do you pivot to new trade routes when your trucks are committed to existing contracts? How do you rapidly scale capacity when your fleet is fixed? And, how do you ensure compliance with new international partners when your processes are manual and time-consuming?

              Technology-enabled operations face none of these constraints. They can source capacity from diverse networks, automatically ensure compliance across jurisdictions, and maintain real-time visibility regardless of how complex their operations become. When trade patterns shift, they shift with them.

              The competitive advantage

              What we’re witnessing isn’t just a response to current trade uncertainty – it’s the emergence of a fundamentally more competitive operating model. Whilst asset-heavy competitors struggle with fixed costs and limited flexibility, technology-integrated operations can offer better service levels at lower costs precisely because they’re not constrained by physical infrastructure.

              The logistics providers making this transition aren’t just surviving the current disruption – they’re positioning themselves to thrive in whatever comes next. Because in an increasingly uncertain world, the ability to adapt quickly isn’t just an advantage – it’s essential for survival.

              The question facing every logistics provider today isn’t whether to invest in more assets, but whether to invest in the technology integration that makes assets irrelevant.

              • Digital Supply Chain
              • Risk & Resilience

              Marc Bouchet, Senior Investment Associate at TDK Ventures, takes stock of the role of robotics and automation in decarbonising supply chains.

              Supply chains across the world are under extraordinary pressure. Regulations, geopolitical instability, changing political winds, resource insecurity, and rising labour costs are redrawing trade routes and reshaping how companies source and move goods.

              It would be easy to think that one of the long-term casualties of this transformation would be decarbonisation. It follows that supply chains once aligned with climate goals are being broken up and reorganised in ways that make sustainability seem like an afterthought.

              Yet this is not universally the case. As countries and companies shift towards localising and diversifying where they manufacture goods, where they buy them from, and to whom they sell them, there is a parallel and growing demand for robotics and automation.

              Robots used for sorting and packing goods and automated systems are already a common feature across industrial, automotive, food, beverage, and consumer goods companies. But now, with new pressures, companies are looking to double down on smarter, faster, and more resilient solutions.

              Robotics and automation allow for real-time monitoring, predictive maintenance, and agile decision-making, all of which have the potential to cut costs, strengthen supply chain resilience, and drive decarbonisation. While decarbonisation may not be what is driving their adoption, it may be one of its biggest collateral benefits. 

              How robotics and automation can help decarbonise the supply chain

              For companies reassessing their supply chains, robotics and automation are attractive options because they enable the deglobalisation of manufacturing. While this may sound daunting, for supply chain stakeholders and robotics and automation companies, it offers opportunity.

              One of the impacts of deglobalisation is shorter supply chains. Initially, this comes with inefficiencies, labour costs may rise, and economies of scale may be lost.

              But for firms looking to bring manufacturing back to their home country or relocate operations to a neighbouring one, robotics and automation can offset these pains. 

              Crucially, any company looking to relocate manufacturing will be aiming to keep the cost the same or as close as possible to what it previously was. Introducing robotics and automation to this transition doesn’t just make this prospect more feasible but it can also make manufacturing as a whole more competitive, and greener.

              With successful localisation, products no longer need to travel thousands of miles across continents, significantly reducing emissions associated with freight, especially high-carbon modes like air shipping.

              Robotics and automation also allow firms to manage their energy more intelligently. Unlike traditional, human-led operations, more automated facilities can run outside of the traditional 9-to-5 or shift systems, making it possible to align production with peaks in the availability of renewable energy.

              Manufacturers can then ramp up activity when renewable electricity is plentiful and scale down during peak demand, easing pressure on the grid, reducing the carbon intensity of their operations, and lowering energy costs.

              Why decarbonisation may come last but certainly not least 

              As promising as robotics and automation may be for the decarbonisation of supply chains, the pressure companies are under means that at present it is bottom lines that need to be prioritised, not climate goals.

              Robotics and automation can improve the economic profile of any company’s operations and products but only as long as the robots are cheap enough and perform well.

              So, for startups to be successful in this space, they must focus on addressing exactly that, unit economics and ROI. If a startup’s solution doesn’t fix the cost and ROI proposition for a specific customer base, it will never deliver on the climate mandate.

              Deploying cost effective robots creates a double benefit. Automation drives efficiency, which in turn shortens supply chains and reduces emissions.

              Targeting the in-between

              There are several promising technologies where decarbonisation is just one of the potential upsides among a host of other things.

              For example, automation technologies that target the “in-between” layers of the supply chain, particularly in automated intralogistics. These are the often-overlooked stages where goods move from one facility to the next, like from the manufacturer’s warehouse, to customs, to port facilities, and eventually to distribution centres.

              While these journeys would typically be handled by diesel-powered trucks or specialised vehicles, there’s growing momentum around automating this space to drive both cost and carbon savings. 

              The key here is combining more automated systems with electrification, whether this is in the automated systems themselves or in the vehicles used, to eliminate both the labour cost components and the fuel. It is this dual benefit, cutting costs and emissions, that makes the business case for decarbonised intralogistics so compelling for customers.

              Automating inspection and optimising for real-time data

              This dual benefit is a common thread across robotics and automation.

              Take facility or infrastructure management, and how robots and automation can better leverage data to streamline operations and maintenance.

              Robots can perform tasks more efficiently than humans, reducing the time and energy required to complete them. If you combine this with the fact that robots are excellent data collectors you now have an asset in your operation that can cut costs and emissions, while feeding back data to streamline your operations as it runs.

              For the US, the electricity grid represents an enormous opportunity in this respect. As one of the most complex and expensive machines ever built, it faces a major upgrade cycle of new investment and new technology to meet the demands of electrification.

              This is a significant opportunity for companies creating autonomous inspection robots. As supply chains are under pressure to support grid maintenance and renewal, the value of having a robot undertaking high-risk industrial facility maintenance and identifying grid maintenance issues and carrying out essential operations quickly becomes game changing.

              Robots cut the labour costs of having people do a dangerous and often remote job, the emissions associated with that job, while also allowing people to focus on more high value tasks needed to renovate the grid. All the while, those robots are then able to feedback data that can help determine where resources would be best placed.

              A convergence of benefits

              Far from a single-issue solution, robotics and automation have the potential to reduce costs, improve productivity, increase resilience, and of course, cut emissions. In a world where supply chains are under pressure from all sides, the prospects for all forms of automation will only become more appealing.

              • Digital Supply Chain
              • Sustainability

              John-David Klausner, GM International at Loop, breaks down the retail tech advancements making waves in the sector, and why retailers should be paying attention.

              Retailers are currently navigating a complex landscape marked by challenges such as tariff fluctuations, escalating costs, and intense competition. The retail industry is rapidly innovating to keep up with these demands and technology is at the heart of this transformation.  

              In addition to these external pressures, consumer expectations are evolving rapidly. Modern shoppers demand seamless, flexible shopping experiences across both physical and digital channels. A recent study highlights that 90% of consumers desire seamless interactions across all platforms, yet only 29% of businesses currently deliver on this expectation.

              AI-powered hyperpersonalisation

              To meet these heightened expectations, the retail industry is embracing technological innovations, with AI often at the forefront of this. AI-driven personalisation is transforming the customer journey – from tailored product recommendations based on previous purchases to intelligent return processes that suggest alternative products. 

              Understanding trends and patterns in purchases, means retailers can be flexible with their offering, such as competitive pricing strategies. This level of hyper-personalisation not only enhances the shopping experience but also drives conversion rates and customer loyalty and is welcomed by customers and retailers alike.

              Premium returns

              Forward-thinking retailers are also using returns as an opportunity to build loyalty and improve margins, all through smart technology. For instance, Loop’s consumer-paid model, Offset, allows customers to pay a small fee upfront during checkout in exchange for free returns later. This model not only provides shoppers with peace of mind at checkout but also helps merchants offset the high costs associated with returns and reverse logistics, helping them grow their top line and protect their P&L. Charging for returns has become the norm as over 60% of merchants charge return fees today. 70% of shoppers agree they’re willing to pay for a premium return experience. With Offset, retailers can provide a premium experience that justifies a return fee while reaping the benefits of extra revenue.

              Optimised inventory management with data analytics 

              Another game changer is the use of advanced analytics and real-time data to optimise inventory management and supply chain visibility. 

              With predictive analytics, retailers can better forecast demand, reduce overstock and stockouts, and respond quickly to shifting consumer preferences. This agility is crucial in a market where trends can change overnight.

              Sustainability

              Sustainability is also becoming a focal point in retail innovation. Technologies that enable carbon footprint tracking, support circular commerce platforms, and promote environmentally-friendly supply chain solutions are gaining traction. Consumers are increasingly environmentally conscious, and retailers investing in these technologies not only align with customer values but also future-proof their businesses against regulatory and reputational risks. 

              Retailers who embrace these advancements aren’t just keeping up with the competition, they’re building more resilient, customer-centric, and future-ready businesses.

              • Digital Supply Chain

              Anthony Michael, Global Practice Director of Location Intelligence at Searce, believes the global supply chain is headed for an inflection point, as frequent disruptions and regulatory pressures prompt a completely new approach to structuring supply chains.

              The global supply chain is evolving into a smarter, more adaptive ecosystem, connected digitally, end-to-end. 

              However, 45% of supply chain leaders report more frequent disruptions since 2020. Geopolitical tensions, like the Red Sea shipping crisis, have disrupted trade lanes and supplier networks. Climate events such as flooding in Southeast Asia and wildfires in Europe have impacted agricultural outputs and logistics hubs. Demand spikes and post-COVID consumption shifts caught many companies off guard, straining inventory systems.

              On top of this, regulatory pressure is rising. Frameworks like the EU’s Corporate Sustainability Reporting Directive (CSRD) and the U.S. Uyghur Forced Labor Prevention Act (UFLPA) are forcing firms to increase transparency and rethink sourcing practices.

              In response, organisations are completely rethinking their supply chain strategies by moving away from rigid planning and manual processes toward smarter, more adaptive systems that can sense change and respond in real-time.

              Autonomous optimisation at scale

              AI in supply chains is rapidly evolving from basic anomaly detection and dashboarding, to prescriptive and autonomous decision-making. Most organisations have achieved real-time visibility, but the competitive edge lies in how decisions are made and acted upon.

              Companies are moving beyond basic data visualisation to implement AI systems capable of evaluating trade-offs, predicting disruptions, and recommending optimal responses in real-time.

              Imagine a ride-hailing network navigating the chaos of a busy city. With AI-driven risk intelligence and real-time location data, the system spots patterns early, redirecting drivers to keep things on time and delivering insights that help teams perform better while keeping risks in check. Thus, the smartest systems are anticipating, adapting, and improving outcomes across the ecosystem.

              A new sourcing paradigm

              Geopolitical instability and trade shifts have dramatically altered the risk calculus and forced a reassessment of global sourcing strategies. While reshoring continues to make headlines, the real shift is more nuanced: the rise of regionally distributed, hybrid supply networks that strike a balance between efficiency and resilience. Think of it as designing a mesh-like supply chain that lets companies dynamically pivot between local and global sources based on real-time risk, cost, and market conditions.

              Companies are moving beyond traditional cost-focused models, adopting a holistic approach that evaluates factors such as political stability, regulatory exposure, lead times, and sustainability. Businesses are adopting strategies that also weigh supply risk, sustainability, and market access – reflecting a more comprehensive risk management approach.

              The focus now is on building supply networks that can flex with uncertainty by staying close to demand when it matters most, and bouncing back quickly when things go off track. That means localising where it’s smart to do so – and staying agile everywhere else.

              From visibility to strategic simulation

              Digital twins, virtual replicas of physical supply chain assets or operations, are no longer confined to engineering and factory floors. They’ve evolved into real-time simulation engines spanning the entire supply network. These tools now play a central role in prescriptive intelligence, enabling demand sensing, inventory management, and logistics optimisation.

              For example, a logistics network might use a digital twin to simulate rerouting during a port shutdown, whilst a retailer could model inventory shifts in real-time during a seasonal demand spike. These simulations help companies ‘stress-test’ their supply chain strategies before taking real-world action.

              The market for supply chain digital twins is projected to reach $5.98 billion by 2030, reflecting their expanding role in enabling predictive and prescriptive decision-making.

              Optimising for ESG and economics

              The old trade-off between going green and staying lean doesn’t hold up anymore. Today, forward-looking businesses are weaving sustainability into how they operate, right from sourcing materials to planning deliveries.

              Carbon data is now being fed into procurement and production models, not just to report impact, but to actively shape smarter, lower-emission decisions. In fact, 74% of supply chain leaders expect profits to increase through 2025 as a result of applying circular economy principles.

              Hence, sustainability is evolving from a compliance obligation into a true performance driver and, for many, a source of competitive advantage.

              Breaking the silos

              There’s no doubt that collaboration has become a performance multiplier. Organisations are increasingly partnering to share logistics infrastructure, supply capacity, and even real-time data and predictive intelligence. These collaborations are helping unlock synchronised planning and inventory precision, previously unattainable in siloed operations.

              You could compare it to running a supply chain operation like a well-rehearsed routine where manufacturers and suppliers stay closely coordinated, producing only what’s needed, when it’s needed. 

              However, partnerships don’t thrive on intention alone. From our experience, they work best when built on aligned data strategies, mutual accountability, and shared outcomes. Businesses should prioritise partners who can exchange operational data securely, support API-based integration, and co-own KPIs tied to real value.

              It’s also worth considering that potential roadblocks like mismatched technology stacks, cultural misalignment, and unclear ownership can slow progress. The most successful collaborations are those that plan for these realities from the outset. Hence, such alliances go beyond cost savings by unlocking speed, precision, and resilience across the value chain.

              People remain the edge

              Technology is advancing rapidly, but people remain the true differentiator in supply chains. What’s changing is how they work. The most forward-thinking organisations are transforming traditional planners into ‘ecosystem architects’. These professionals blend operational expertise with digital fluency and strong data instincts.

              Rather than replacing people, AI is becoming a trusted partner in decision-making. From copilots that support complex choices to embedded tools that guide everyday actions, intelligent systems are helping teams move faster and with more clarity.

              The real advantage lies in how effectively organisations design and implement collaborative workflows between specialised human talent and intelligent automation. This will help amplify people’s judgement and creativity with intelligent systems.

              As these shifts accelerate, the supply chains of tomorrow will be antifragile – built to flex, absorb shocks, and learn by turning disruption into momentum.

              What will set the next wave of leaders apart isn’t their technology stack but how they weave intelligence, agility, and sustainability into everyday decisions, relationships, and roles across the supply chain.

              • Digital Supply Chain
              • Risk & Resilience

              Julian Skelly, Head of Retail at Publicis Sapient, explores why interconnected supply chain management solutions form the foundation of digital supply chain management solutions.

              Historically, organisations geared their supply chains toward increasing volumes of open, cross-border trade. In a relatively stable world, this made a lot of sense. Suppliers enjoyed an abundant supply of materials, driving low prices and a single use mentality. Buyers focused on cost, often failing to consider the environmental and sustainability impact of linear supply routes. As companies pursued the mass market, supply chains stretched their processes. Understandably, just-in-time became the prevalent model. 

              However, events like the pandemic and the war in Ukraine threw the risks of this approach sharp relief. In an increasingly uncertain world, thes crises exposed the inherent lack of resilience in global supply chains. In response, companies have invested in strengthening supply chain components, focusing on making them more cost efficient, robust, and sustainable.

              For many, this investment has mirrored point-to-point thinking. New technologies like digital twins and AI improve the metrics and predictability of individual components within the end-to-end supply chain. Yet they are often built upon a traditional reliance on historical data and siloed systems. This approach falls short in today’s dynamic environment, where connected, real time data and predictive analytics are crucial for effective decision-making. 

              The future of supply chain transformation will be defined not only by the implementation of new technologies but also by the ability to connect and operationalise them through a cohesive digital infrastructure.

              When supply chains fail 

              Supply chain failures can be catastrophic for businesses, leading to lost revenue, reputational damage, and even legal repercussions. These failures may arise from various causes: natural disasters, geopolitical events, cyber-attacks, pandemics, or supplier breakdowns. By understanding the root causes, it becomes clear why companies must adopt a more integrated, end-to-end view when investing in supply chain strategy.

              Failures can stem from external factors. These can include a lack of diversification, over-reliance on a single supplier, raw material quality issues, or poor risk profiling. However, they also often stem from internal shortcomings in planning and ways of working. 

              Disconnected systems 

              The proliferation of disconnected supply chain data across enterprise, ecosystem, and external sources makes timely, well-informed decisions difficult. Recent investments in Control Tower solutions aim to aggregate these disjointed and often irrelevant data sources. Unsurprisingly, these efforts tend to produce insights of limited value. 

              Disconnected systems also suffer from a kind of short-term memory loss. Even the most sophisticated planning solutions today operate like large, memory-less functions with no connection to the outcomes they’ve previously produced. As isolated systems, they are not required to retain historical context to function. Recommendations are therefore made with little regard for past performance, business exceptions, or known issues. This forces users into ongoing cycles of fire-fighting, as lessons go unlearned. Additionally, planning parameters are frequently stale and fail to reflect the current state of the business. Inaccurate, static variables -like plan adherence, yield, lead time variability, and actual production rates – skew expected outputs, making even the most optimised plans infeasible and fuelling an endless cycle of exception management.

              Lack of visibility

              When it comes to exception resolution, disconnected systems often lack visibility into the most relevant and impacted inputs. The absence of meaningful data persistence makes identifying root causes and calculating the cost implications of potential decisions extremely difficult. It also hampers Effect Simulation, Scenario Planning, and Cost-to-Serve Analysis. Today’s supply chain planning has a significant operational blind spot – and point solutions alone won’t solve it.

              This stems from the fact that supply chain capabilities have traditionally been built on enterprise applications implemented using a point-to-point architecture. But this no longer has to be the case. Where data was once restricted to the enterprise and structured around application-specific data models, today’s landscape allows data to enable both network-level and facility-level optimisation. 

              By connecting demand, supply, inventory, bottleneck constraints, IoT data, and more, companies can plan and execute across the supply chain more effectively in both steady-state and disruptive conditions. With cloud data storage and increasing access to data from supply chain partners and external sources, forward-thinking companies are revisiting their supply chain data strategy – connecting enterprise applications and laying the foundation for advanced AI-based decision support.

              Integrated SCM solutions demand good data 

              Companies with integrated supply chain management solutions can track inventory levels, manage suppliers, and monitor shipping and delivery times in a unified manner. Their investment integrates supply chain systems and enhances visibility across the entire value chain. It also better positions them to harness the power of AI and other emerging technologies. 

              AI relies on high-quality, cause-and-effect data. Integrated supply chain systems can better train AI models and predict the impact of decisions and changes within the network. This gives businesses the resilience they need to navigate rising disruption and complexity.

              By orchestrating across the supply chain, companies improve supplier communication, uphold the customer promise, and reduce operational churn and firefighting. A cohesive integration strategy will be vital to realising the full value of AI innovations, and to thriving in an increasingly interconnected and unpredictable supply chain environment.

              • Digital Supply Chain

              From May 20-22, Home Delivery Middle East brings together the region’s retail logistics and supply chain professionals in the Dubai World Trade Centre.

              Hosted at the luxurious Dubai World Trade Centre from May 20th to May 22nd, Home Delivery Middle East is a three day event that brings together the region’s retail logistics and supply chain professionals to explore new technological solutions, network with peers, and share experiences on dealing with the challenges that define the modern supply chain. 

              The event encompasses every aspect of the retail logistics and supply chain process, from inventory management and fulfillment in the warehouse to delivery and the customer experience at the final destination, as well as returns — an increasingly pivotal element of the retail supply chain. 

              This year’s conference and exhibition focuses on showcasing groundbreaking solutions for autonomous technology companies, delivery services, grocers, retailers, manufacturers, warehousing, and last mile logistics.

              The event agenda aims to showcase the future of innovative supply chain and delivery solutions and addresses the challenges that many manufacturers, retailers, and grocers face.

              Each track — including parcels, heavy goods, drones, grocery, reverse logistics, and more — includes a collection of presentations, panels, fireside chats, interactive roundtables and other events to help supply chain professionals learn, organise, and strategise to meet the challenges of the 2025 supply chain and beyond. 

              The three day event will host over 5,000 attendees from around the world, with more than 200 speakers and over 200 companies exhibiting their solutions. 

              This year’s speakers include some of the leading supply chain and logistics executives currently shaping the future of the industry. These include Thinh Vu, Chief Logistics Officer at Lazada; Anal Jha, Vice President of Groceries at Flipkart; Altaf AlTheKair, CEO at Circle; and many, many more. 

              • Digital Supply Chain
              • Event Newsroom
              • Sourcing & Procurement

              Notis Iliopoulos, VP of MRC at Obrela discusses how adopting a structured approach to supply chain risk management can safeguard your organisation against evolving cyber threats.

              In the contemporary digital era, supply chains have transcended their traditional role as mere logistical networks. They have evolved into pivotal ecosystems that underpin the success of modern businesses. Nevertheless, as these intricate systems undergo digital transformation, they have become increasingly vulnerable to cyberattacks. 

              A vulnerable third-party vendor or contractor frequently serves as an entry point for breaches. This makes it a necessity to implement compliance and risk management measures. For businesses aiming to safeguard their operations, supply chain risk management is more than a regulatory mandate. It’s a critical countermeasure for protecting sensitive data, maintaining operations and ensuring trust.

              Obrela’s third party risk management offerings

              Obrela recognises the complexities that organisations face in managing third-party cyber security risks. Through its Managed Risk and Controls (MRC) offering, Obrela helps businesses meet stringent compliance mandates while ensuring a robust security posture. MRC is designed to evaluate, monitor and mitigate risks associated with third-party providers, ensuring compliance with industry regulations and frameworks, including the likes of NIS2, DORA, and ISO 27001.

              The unique value of Obrela’s MRC lies in its ability to deliver a holistic approach. MRC Services offer an umbrella of solutions that enable clients to effectively manage and orchestrate various aspects of cybersecurity such as governance, risk, compliance, and operations. The comprehensive approach streamlines these diverse facets of cybersecurity, providing clients with a cohesive and integrated security solution.  In particular, MRC for Supply Chain, encompass the collection, analysis, and evaluation of information on security processes and practices currently in place, enabling a thorough assessment of compliance with selected contractual requirements and identification of areas that require remediation actions.

              Given the dynamic nature of contemporary supply chains, it is imperative that businesses maintain constant vigilance. Contractors and third-party providers frequently handle sensitive data or access critical systems, necessitating businesses to ensure that these external entities adhere to stringent cybersecurity standards. 

              Risk monitoring, assessment, and going beyond compliance 

              Obrela’s MRC offering addresses this requirement through a comprehensive four-pronged approach. 

              Firstly, continuous risk monitoring delivers real-time insights into the cybersecurity posture of third-party vendors. Monitoring key risk indicators ensures businesses can promptly address vulnerabilities as they emerge.

              Next, comprehensive compliance assessments using automated tools and standardised frameworks allow the MRC solution to evaluate third-party providers against both regulatory and organisational requirements. This ensures vendors align with critical security policies and standards.

              Thirdly, beyond compliance, MRC emphasises proactive measures to reduce risk. Identifying weak points within the supply chain enables businesses to implement targeted solutions before vulnerabilities are exploited.

              Finally, MRC delivers detailed reporting and visual dashboards, providing organisations with a clear picture of their third-party risk landscape. This transparency supports informed decision-making and prioritisation of mitigation efforts.

              Benefits of proactive compliance score and third-party risk assessment

              Central to Obrela’s MRC approach is the concept of compliance assessment. This provides a quantifiable measure of a third-party vendor’s adherence to cybersecurity standards, helping businesses streamline vendor selection, for example. A compliance assessment enables organisations to evaluate potential vendors at a glance, ensuring only those with robust cybersecurity practices are onboarded.

              Clear compliance benchmarks also facilitate smoother contract discussions, as expectations around security and data protection are established upfront. Meanwhile, knowing the compliance status of each vendor allows businesses to act swiftly in the event of a breach, minimising potential damage.

              A proactive approach to compliance demonstrates due diligence, satisfying regulators and reducing the risk of penalties or legal issues. Finally, by regularly assessing and improving the compliance of their supply chain partners, businesses can create a more resilient and secure ecosystem.

              Why proactive supply chain cybersecurity management matters

              The growing integration of cloud services, IoT devices, and advanced technologies into supply chains only serves to amplify their vulnerability. Cybercriminals often exploit the weakest link, making proactive risk management crucial. Obrela’s MRC offering not only identifies these weak links but also strengthens them, creating a fortified supply chain that supports business continuity.

              Supply chain compliance is no longer optional; it’s an operational necessity in an era of escalating cyber threats. Obrela’s Managed Risk and Controls offering empowers businesses to navigate this complex landscape by providing the tools, insights and strategies needed to safeguard their supply chains. With continuous monitoring, thorough assessments, and actionable compliance recommendations, Obrela helps organisations protect their operations, their data and their reputation.

              Incorporating Obrela’s MRC into your cybersecurity framework ensures the integrity and resilience of organizations’ supply chains, by thoroughly examining security processes and practices. MRC for the Supply Chain provides organisations with the confidence to mitigate risks, safeguard sensitive information, and maintain uninterrupted operations.

              • Digital Supply Chain
              • Risk & Resilience

              Michel Spruijt, President at Brain Corp International explores how robotics and AI are helping logistics functions mitigate the ongoing pain points caused by an increasingly volatile supply chain landscape.

              It seems as though every new week (maybe even day) means a new, seismic change to the global economic order. The Trump administration’s tariffs have affected every import to the US. Many nations have responded in kind with their own tariffs designed to target President Trump’s electoral base. For example: the EU tariffs hitting US trucks, cigarettes, and ice cream last month. While all sectors are affected, some — including automakers and, most recently, the film industry — are faring worse than others. 

              In response, companies with large, globalised supply chains are racing to relocate manufacturing and strike deals with new suppliers. Many are also trying to quickly move stock into US ahead of the next round of changes. In this unstable climate, inventory management has become an ever more pivotal aspect of managing the supply chain.  

              To find out more, we caught up with Michel Spruijt, President at Brain Corp International. Brain Corp are a robotics and artificial intelligence (AI) company. Its solutions are helping logistics functions mitigate the pain points caused by an increasingly volatile supply chain landscape. 

              Michel, how big of a challenge do inventory mismanagement and other supply chain inefficiencies pose for organisations today?

              Inventory mismanagement and supply chain inefficiencies represent a significant challenge for European organisations. They have direct impacts on profitability, customer satisfaction, and operational resilience. Blind spots in supply chains can be extremely costly: research indicates that the average company could lose nearly half of one year’s profit over a decade from a single prolonged, severe disruption. 

              Inefficiencies such as inaccurate inventory data, manual processes, and lack of real-time insights often result in lost revenue, overordering, waste, and missed sales opportunities. 

              The scale of these problems is amplified by the complexity of modern supply chains. These systems can span continents and involve hundreds or thousands of suppliers. It makes visibility and control even tougher.

              What’s causing these types of inefficiency and lack of visibility?

              When we examine the European supply chain landscape, we’re witnessing several critical challenges that are holding companies back. First, there’s a significant technology shortfall. Many organisations are still operating on legacy systems that simply weren’t designed to handle the speed and complexity of today’s market disruptions.

              Second, we’re facing what could be thought of as a talent crisis in logistics and manufacturing. The workforce is aging, recruitment isn’t keeping pace, and this labor shortage is creating real operational bottlenecks across the continent, according to the European Commission.

              Third, supplier networks have become incredibly convoluted and opaque. Most businesses only have clear visibility into their internal contents, leaving them vulnerable to disruptions further upstream that can appear without warning.

              “For the retail and supply chain sectors specifically, these tariffs represent a significant threat” — Michel Spruijt, President, Brain Corp International
              “For the retail and supply chain sectors specifically, these tariffs represent a significant threat” — Michel Spruijt, President, Brain Corp International

              Finally, despite all our technological advances, we’re still seeing an overreliance on manual processes for fundamental operations including inventory management. This not only introduces errors but also creates significant efficiency drags.

              These factors combined are seriously impacting European businesses’ ability to maintain resilient, responsive supply chains in today’s volatile market conditions.

              Do you see the ongoing uncertainty around Trump’s tariffs exacerbating these problems (not to mention their impact on businesses)?

              For the retail and supply chain sectors specifically, these tariffs represent a significant threat. They’re impacting everything from product pricing to distribution networks, potentially compromising jobs, export competitiveness, and forcing many companies to fundamentally rethink their global sourcing and distribution strategies.

              Perhaps most concerning from a business perspective is the broader uncertainty these policies create. It’s becoming increasingly difficult for retailers and supply chain operators to engage in effective long-term planning, make confident investment decisions, or maintain stable supplier relationships. This environment of uncertainty inevitably leads to inefficiencies and significant disruptions across the entire supply ecosystem.

              The reality is that in today’s interconnected global marketplace, this level of trade policy volatility creates ripple effects that extend far beyond immediate tariff costs.

              How does a business with a global supply chain consistently get their hands on real-time, accurate data?

              We’re seeing a multi-layered approach – comprising new technology and a new attitude – that’s delivering results for forward-thinking organisations.

              First off, there’s a shift toward IoT and Sensor deployment across the entire supply ecosystem. These technologies when deployed within intelligent solutions can offer continuous, granular visibility into inventories that simply wasn’t possible before. Equally critical is the move toward centralised, cloud-based data platforms, that are breaking down traditional information silos and creating a single source of truth that’s accessible across boundaries.

              The real game-changer, though, is how we’re applying AI and advanced analytics to this data ecosystem. These tools aren’t just monitoring information—they’re identifying patterns, flagging anomalies, and generating insights that allow managers to address potential difficulties proactively rather than reactively.

              We’re also seeing tremendous impact from automated robotics solutions like our own Inventory Scan technology that’s being used in global warehouses and logistics facilities. These solutions are capturing near real-time inventory data without adding operational headaches. This dramatically reduces dependence on error-prone manual processes while significantly boosting data quality and timeliness.

              Where do robots and AI fit into this picture?

              Robotics and AI are among the solutions leading the charge to transform supply chains. AI-powered robots, particularly those that collect inventory information, autonomously collect critical data on pricing, planogram compliance, and product location—freeing staff for customer engagement while reducing human error. These systems tackle both labor shortages and cost woes by consistently and accurately handling routine tasks.

              What’s powerful is how this robotics-collected data feeds AI analytics, that can in turn improve decisions across operations, from maintenance to forecasting. Most importantly, when used in a well arranged stack, this technology dramatically enhances supply chain resilience, enabling faster disruption response and smarter resource allocation.

              This robotics-AI–management convergence represents the future of intelligent supply chains, already delivering measurable advantages for early adopters.

              Do you have any examples of retailers successfully navigating their way past these pain points?

              European retailers are implementing inventory scanning technology with autonomous robots to automate inventory management. 

              An example would be Sam’s Club in the US deploying Brain Corp-powered robots, which scan aisle inventories whilst cleaning. Benefits include faster data collection, freed staff time for customer service, reduced human error, and better responsiveness to demand changes. 

              A recent study from ECR Community Shrinkage looking at seven European retailers found that correcting inventory discrepancies led to 4–8% sales growth, with the largest gains in high-volume and high-value items. For a typical European grocery retailer with €10 billion in sales, resolving inaccuracies could recover €0.4–0.8 billion in sales. 

              • Digital Supply Chain
              • Risk & Resilience

              Adrian Wood, Director of Strategic Business Development at DELMIA, explores the idea that the need to react to unexpected global disruption is now a fundamental requirement for all companies; tariffs are only the latest incarnation of what manufacturers have to deal with.

              Personally, and professionally, the impact of recent US government policy around trade and tariffs is felt by all of us. From a business perspective, tariffs represent a major concern for companies looking at corporate goals and metrics in both the short and long-term. It has now become unclear exactly what the cost of doing business will be, and how consumer demand may shift, based upon personal preferences and spending ability.

              But this is not really uncharted territory. Over the last decade, the world has faced many disruptive events: Brexit, COVID, the Suez Canal, geo-political conflicts, climate changes, and so on. Each one is unique in its nature, but they all have similar impacts on supply chains and manufacturing; causing breaks in global supply, extreme fluctuations in demand, and unknown costs and barriers to competing.

              Tariffs & Twins – The critical connection between disruption, AI and virtual twins

              The need to react to unexpected global disruption is now a fundamental requirement for all companies; tariffs are only the latest incarnation of what manufacturers have to deal with. In each case, business leaders in supply chain and manufacturing are forced to face with the same basic questions:

              1. What is the impact of the disruption?
              2. What should I do now?
              3. What can I do to prepare for the future?

              Prior to globalisation of trade and the increase in product and supply chain complexity, the first two questions were difficult, but not impossible to solve. Because of that, organisations largely ignored or deprioritised the third question. Today (with COVID being the pivot point in my opinion), all three questions have become a) critical and b) impossible to answer without the help of technology.

              This is where Virtual Twins and AI capabilities have become essential to helping companies become agile and resilient to disruption. Let’s look at how they help with each of the basic questions:

              What is the impact of the disruption?

              This was the biggest (certainly the first) question from companies at the start of COVID, and led to much analysis and investment in the “control tower” concept. A control tower is only part of the solution though. What people were actually asking for was a precise digital representation of the entire supply chain with end-to-end and top-to-bottom detail and real-time operational status of facilities, resources and products – also known as the Virtual Twin.

              With tariffs, the virtual twin acts as a source of truth that enables companies to see the current state of production and fulfillment, the source of all materials, and the process by which inventory and products are moved across borders before reaching customers. Additionally, it allows companies to immediately identify vulnerable points of supply, new costs, and opportunities to leverage existing contingencies based upon real-time availability and capabilities.

              What should I do now?

              Even with a precision virtual twin, the complexity of global supply chains and the number of possible business permutations are beyond human comprehension to evaluate and analyse effectively. However, traditional AI methods (such as optimisation) are now adept and considering competing business priorities to balance supply and demand while considering any number of physical and logical constraints. Used along with the virtual twin model, manufacturing and supply chain leaders can use AI to experience unlimited what-if scenarios to determine tactical responses.

              Tariffs don’t represent a physical constraint, but cost is a major driving factor in the optimisation of the supply chain and production plans. Experimentation also allows companies to play games with the possible limits. For example, at what tariff percentage might we be able to absorb costs to protect margin without having to pass all the costs along to the consumer and impacting demand? These are logical questions that are extraordinarily difficult to answer without technology.

              What can I do to prepare for the future?

              One of the stated goals of recent policy is to bring manufacturing back to the United States, essentially on-shoring production that has developed in areas previously seen as economically more cost-effective. Without debating the policy, let’s look at the basic decision process to evaluate strategic changes to mitigate the impact of tariffs on production locations:

              1. What is the increase in operational costs most likely to be based upon movement of inventory and products?
              2. What would the reduction in operational costs assuming similar production capabilities in the US?
              3. What capital investment do I need in order to expand or build new manufacturing capacity?

              The virtual twin of the supply chain will help us answer questions a) and b) by applying AI to the existing model of the enterprise and a variety of what-if models that supply chain teams can quickly create. Question c) requires a virtual twin model of production systems, so that we can accurately evaluate what our new or changed facilities and manufacturing process should look like. These virtual twins need to work in orchestration so that we can ensure confidence in what is likely to be billion-dollar decisions.

              The precision of the virtual twins is so important because there are so many factors to consider. For example, it’s unclear whether there will be enough skilled workers to support a resurgence in manufacturing. Therefore, organisations need to consider robotics and automation as part of the manufacturing process. The smallest of details can have such a major impact on the final result.

              Preparing for the future

              There are also other ways to address the challenges in the short and mid-term. One strategy might be rapidly re-designing products to reduce the reliance upon supply and parts that need multiple border crossings, another great leverage of the virtual twin and what-if simulation.Of course, the best course of action to be prepared for the future, is to consider virtual twin technology today, if you have not done so already. Ironically, today’s uncertainty will undoubtedly be the biggest barrier to making an investment in digital transformation as budgets become frozen pending a more confident outlook. The challenge though, is that the next disruption is right around the corner, and from another unexpected direction. There is rarely a “best time” to wait for, but there is never a “wrong time” to make a start.

              • Digital Supply Chain
              • Risk & Resilience

              Mike McGuire, Senior Manager and OSSRA Data Advisor at Black Duck, breaks down the limitations of SBOM, and how software producers and consumers can augment their SBOM workflows to account for those limitations.

              On May 12, 2021, US Executive Order (EO) 14028 made software bills of materials (SBOMs) part of every open source risk management and software supply chain security conversation. The EO didn’t define any requirements surrounding SBOMs. However, it did ignite relevant efforts for software producers and consumers across the globe. 

              Since the issuing of the EO, we have seen some clarification around SBOM requirements. These include those outlined by NIST, but requirements vary across different industries, jurisdictions, and private customers. Regardless, it’s important for software producers and consumers to understand the limitations of SBOMs across the board. Doing so will help them understand how to best augment their SBOM workflows to account for those limitations. 

              SBOM limitations: It’s just a list of ingredients

              Just like any data source, the effectiveness of an SBOM is dictated by its accuracy. If an SBOM doesn’t accurately list its components and their effective versions, then there is a chance of unaccounted risk. However, establishing complete visibility of application dependencies is harder than ever. 

              The 2025 Open Source Security and Risk Analysis (OSSRA) Report by Black Duck found that 70% of open source dependencies in the average commercial application are transitive. Also, only 77% of all open source dependencies can be identified by scanning package manager manifests. This means that nearly one quarter of all open source dependencies in commercial applications are introduced though other means. These include manual inclusion, AI coding assistants, non-standard package managers, and so on. Identifying all these dependencies for inclusion in an SBOM is growing increasingly difficult, emphasizing the concern of inaccurate SBOMs. 

              Should teams overcome the challenge of SBOM inaccuracy, then comes the task of identifying risk. Essentially, an SBOM is just a list of ingredients. It does not provide any insights into potential risk associated with the listed dependencies. For example, an SBOM could mention the inclusion of Apache 2.12.2. However, it will not tell you that component contains a critical vulnerability that has been exploited in the wild. All the SBOM generation and ingestion efforts made by teams will be for naut should they be unable to associate SBOM components with risk. 

              SBOMs Under Threat 

              Adding to the complexity is that SBOMs themselves can become targets of attack. Just like attackers can compromise a software artifact in the build or deployment stage, just as they did with SolarWinds and Codecov, respectively, they can do the same with SBOMs. Should an attacker gain access to a build environment to inject malicious packages, it wouldn’t be a far leap for them to also intercept a legitimate SBOM to remove references to the malicious package before sending it along to their unsuspecting victims. If this is done early enough in the software development lifecycle, the producer may even sign the corrupted SBOM, verifying its authenticity. 

              These examples of challenges and limitations represent a few among several others, like lack of standardization and compatibility, difficulty keeping SBOMs dynamic and updated, overcoming limited visibility of dependencies, and so on.  All of this leads to perhaps the biggest issue, which is the overhead that this introduced to a business. Companies building software in regulated spaces have no choice but to build SBOMs and grapple with these challenges, meaning that more resources must be onboarded or shifted towards solving these problems. 

              Using automation to shift SBOMs from liabilities to assets

              Considering that the average application contains 911 open source dependencies, manually identifying and tracking these dependencies is not a scalable approach. Leveraging the use of a tool, like software composition analysis (SCA), automates this task, among others, to bring accuracy alongside velocity. 

              Depending on the quality of the tool, SCA can automatically detect open source, commercial, and custom components before, during, and after builds. Additionally, some can import third-party SBOMs and automatically add the listed dependencies to the consumer’s own projects. The result is a complete and accurate SBOM, ideally exported in a standardized format like SPDX or CycloneDX. 

              Given the pace of modern application development, SBOM generation isn’t something that should be done on a pre-determined basis. Some studies suggest that even the slowest DevOps shops have an average cycle time of less than a week. As soon as a change is committed to a project, an SBOM is out of date. For this reason, building dependency analysis and SBOM generation directly into the software development lifecycle is crucial. This includes triggering scans and SBOM generation via integrations with CI/CD tools like GitHub, Jenkins, or Artifactory. Doing so prevents SBOMs from being static and chronically outdated. 

              Connecting the Dots

              These same tools and integrations can be used to connect the dots between SBOMs and associated risk. An SCA tool will include a database of known vulnerabilities. This will alert teams to vulnerable components that violate custom policy. This will prevent them from getting built into projects and making it into the final SBOM. 

              Some solutions will even continuously monitor SBOMs long after the application has been shipped, evaluating them for newly disclosed dependencies that impact included dependencies. As a matter of fact, some software consumers require vulnerability information be included alongside SBOMs, perhaps in Vulnerability Exploitability Exchange (VEX) format, which many tools also offer support for. 

              Finally, SBOMs need to be treated like any other software artifact when it comes to secure sharing. There’s no shortage of free and commercial solutions available offering secure APIs and storage for public and private SBOM distribution. This enables teams to leverage automation to detect application dependencies, continuously analyze them for risk, dynamically build SBOMs at the pace of development, and make them securely accessible to key stakeholders via APIs or direct CI/CD integrations. 

              SBOMs: Another powerful tool to combat cyber risk

              SBOMs enhance software security by improving vulnerability detection, compliance, and supply chain transparency

              They help identify risks like Log4j and manage dependencies, but they have limitations. SBOMs can be incomplete or outdated, lack exploitability context, face standardization challenges, and introduce business friction. To be fully effective, SBOMs must be paired with real-time monitoring, vulnerability management, and secure distribution. These are all challenges that teams should turn to automation to address.

              • Digital Supply Chain
              • Risk & Resilience

              The newly-launched Kinaxis Tariff Response promises to help companies simulate tariff exposure, run strategic scenarios, and make data-informed decisions quickly using AI.

              The (new) new normal 

              The norms that defined global trade in the postwar era have been functionally abolished. What took 80 years to take shape has been dismantled in less than 80 days as the Trump administration continues to levy tariffs against foreign imports, accelerating a protectionist trend that threatens to disrupt supply chains in the US and beyond. 

              Pierre-Olivier Gourinchas, Economic Counsellor and Director of Research at theInternational Monetary Foundation (IMF) wrote this week that the “epistemic uncertainty and policy unpredictability” resulting from the new tariff-defined landscape was “a major driver” of the an increasingly bleak economic outlook. “If sustained, this abrupt increase in tariffs and attendant uncertainty will significantly slow global growth,” he added. 

              Throughout the global supply chain, organisations are looking for ways to tackle these challenges, and solutions providers are already stepping up with new offerings.  

              “Global supply chains aren’t operating by the old rules anymore,” Fabienne Cetre, EVP EMEA at Kinaxis said on Wednesday. “Tariffs are hitting faster, with broader consequences, and our data shows just how disruptive they’ve become. When trade policies shift overnight, companies need more than spreadsheets.” 

              Kinaxis Tariff Response 

              Kinaxis, the leader in real-time supply chain orchestration, has launched a new offering on the company’s AI Maestro platform. The solution, Kinaxis Tariff Response, uses artificial intelligence (AI) to help companies simulate tariff exposure, run strategic scenarios, and make data-informed decisions quickly. 

              Kinaxis explains that, as ongoing tariff pressures and trade uncertainty continue to reshape global supply chains, Kinaxis Tariff Response is helping meet the rising demand for scenario planning. The service gives planners access to tariff modelling without the cost or complexity of building it internally – providing a faster and more accessible way for companies to shift from reactive firefighting to proactive orchestration. 

              Many Kinaxis customers already reportedly use Maestro’s scenario planning to stay ahead of disruptions in an increasingly unpredictable supply chain landscape. During the last 12 months, usage spiked significantly around key tariff discussions. Kinaxis reported a 124% scenario usage spike after the June 2024 presidential debate that first mentioned tariffs, alongside a 112% increase following the January 2025 White House tariff memo. 

              As AI tools get more sophisticated, companies are increasingly turning to simulation to cultivate the visibility they need to evaluate risks and respond faster to disruption. 

              AI powered visibility

              Built on Kinaxis’ AI-powered Maestro platform, customers can spin up the new tariff response platform in as few as 21 days, giving planners access to tariff modeling without the cost or complexity of building it internally. 

              While Kinaxis’ Maestro platform has had an AI-powered “what-if scenario planning” feature for a while, the new Kinaxis Tariff Response builds on that foundation with a focused solution for trade disruption. The tool combines tariff-specific inputs, sourcing logic, pricing levers, and demand modeling so companies can assess margin risk, test strategies, and evaluate trade-offs in seconds, not days or weeks. 

               “With Kinaxis Tariff Response, they get visibility into cost, demand, and sourcing implications in real time, giving them the confidence to act with speed and precision,” Cetre added.  

              • AI in Supply Chain
              • Digital Supply Chain

              We sit down with Sue Williams, Managing Director at Hexagon Consultants to talk disruption, digital twins, and the future of supply chains.

              From the unfolding crisis of US tariffs to the worsening effects of the climate crisis, the supply chain landscape feels like an increasingly unfriendly place. For organisations that rely on global supply chain networks, the pain points and potential for disruption just keep growing. Many supply chain leaders are hopeful that technology may hold the answer to creating the necessary resilience and visibility to weather an uncertain decade. 

              While technologies like artificial intelligence (AI) and machine learning are showing promise in creating visibility throughout supply chains, Sue Williams,  Managing Director at Hexagon Consultants, believes that digital twins will also have a critical role to play in the fight to keep global supply chains from coming apart at the seams. 

              We caught up with her to talk disruption, digital twins, and the future of supply chains. 

              1. It feels like the past month has seen the levels of uncertainty in global supply chains continuing to rise. How should supply chain leaders be feeling about the state of the world right now? 

              Supply chains are critical to business performance, and with increased global market volatility, it’s essential for supply chain leaders to promote robust and agile practices that bolster the business with solutions to withstand challenges.

              While it’s likely that many supply chain leaders are currently nervous and risk-averse, challenges also present opportunities to improve efficiencies. Current supply chain issues and opportunities for growth include:

              • Lack of visibility: Businesses need a clear, holistic view of their supply chain to assess risks and prepare strategies for potential disruptions.
              • Demand volatility: Shifts in consumer demand, driven by trends or global events, make it difficult to forecast and balance inventory.
              • Technology adoption: Integrating technologies like AI, IoT, and blockchain into legacy systems can be challenging due to high costs, lack of expertise, and data limitations.
              2. What kinds of effects is this uncertain climate having on organisations’ visibility into their supply chains? 

              In the current economic climate, it’s increasingly crucial for businesses to have a deep understanding of their supply chain. With a lack of visibility and knowledge, it makes it significantly more difficult for businesses to prepare, plan and mitigate supply chain risks. In our experience, failure to do this could impact a businesses profits due to failure to meet customer demand, incurring penalties or cost inefficiencies.

              To have clearer visibility of the supply chain- organisations need to ensure that they are mapping their supply chain network and consistently providing updates and communicating with suppliers to avoid any disruptions. This knowledge will also enable them to conduct thorough risk assessments and be prepared with strategies to avoid the most probable scenarios before they become major problems. Increased visibility in this market will bolster the capabilities of business, reduce the likelihood of disruptions, costly mistakes and prepare to alleviate potential issues. 

              3. How necessary are attributes like resilience and agility to organisations looking to be successful in 2025? 

              As we become more reliant on tech solutions and data centres, the ability to diminish risk and implement robust strategies to ensure uninterrupted services becomes more and more important. 

              Many organisations have not completed comprehensive supply chain mapping and risk assessment exercises, meaning they haven’t developed alternative options to lessen risks and problems. Tech solutions host vast opportunities to reduce business risks, from improved supply and demand forecasting to preventing component shortages to improving supply chain agility and minimising the impact of geopolitical disruptions.

              In an environment where new technological breakthroughs are frequent, maintaining an agile supply chain is crucial to avoiding disruptions, staying competitive, and ensuring that infrastructure can meet the demands of next-generation workloads. Companies that adopt robust practices and build resilience will be better equipped to navigate market fluctuations, environmental disruptions, tariff changes, technological innovations, and outages, ensuring sustained success. In a rapidly changing business environment, business agility is equally crucial. Agility enables businesses to respond swiftly to new opportunities and challenges, ensuring they stay ahead of the curve. Flexible and agile supply chains will be key to success.

              4. What kind of role could digital twins play in not only helping organisations inject resilience into their supply chains, but also create new value? 

              The effective implementation of data presents flexibility improvement opportunities within supply chains, minimising inventory risk and optimising capabilities. In particular, digital twins offer vast potential in supporting supply chain resilience. By creating a virtual replica of the entire supply chain, businesses can monitor every component in real time—from suppliers to final delivery. 

              This digital model enables companies to simulate various scenarios, such as disruptions, and assess their potential impact on the supply chain. By implementing digital twin technologies, businesses can enhance risk management, identify potential issues before they arise, and develop proactive strategies. The ability to adapt—whether by adjusting inventory levels, switching suppliers, or rerouting shipments—enables companies to minimise disruptions and maintain resilience, staying ahead of challenges with agility and foresight.

              Digital twins also add value by improving operational efficiency through real-time optimisation. They help identify inefficiencies and address bottlenecks in supply chains, leading to more streamlined processes, reduced costs, faster delivery times, and ultimately, better customer satisfaction and profitability.

              5. How important is having a strong data foundation to implement digital twin technology successfully? 

              A well-structured data foundation is essential for enabling seamless integration across various technology systems, such as the Internet of Things (IoT), which helps prevent data silos. By ensuring high quality data, organisations can make faster and more informed decisions, leading to precise, real time insights.

              This robust data foundation provides the flexibility needed for a digital twin to adapt as the business grows and as data complexity increases. Reliable data plays a crucial role in enhancing AI models within the digital twin, resulting in improved predictive maintenance, process optimisation, and risk mitigation. When data is consistent and structured, it reduces processing time and minimises the risk of errors during digital twin simulations.

              Additionally, a strong data foundation empowers cross team collaboration—such as engineering, operations, and supply chain, to effectively access and utilise digital twin insights. Maintaining data integrity is vital for meeting industry standards and compliance requirements while also reducing cybersecurity risks.

              Ultimately, high quality, well-managed data helps prevent costly errors, rework, and inefficiencies in digital twin applications. A structured data approach allows organisations to manage updates, model adjustments, and process changes more efficiently, supporting overall operational success.

              6. Where do you see the supply chain’s utilisation of digital twin technology going over the next 12-18 months?

              The investment in and implementation of digital twin solutions are expected to increase dramatically over the next 12-18 months, as businesses recognise the growing importance of digital solutions. In today’s increasingly challenging market, companies must embrace tech solutions to succeed and navigate business challenges. Public sector organisations such as rail should be utilising digital twin technology  to improve efficiencies and ultimately pass on cost reductions to its customers. 

              I anticipate that investment in digital twin solutions will grow steadily as industries worldwide acknowledge the potential of knowledge transfer. For industries and sectors that lack the experience, staff, time, or financial resources to test and adapt the right tech solutions for their supply chains, knowledge transfer will offer significant value. By embracing a model with demonstrable results, organisations can expand their capacity, increase their bandwidth for new opportunities, as well as drive continued growth in today’s competitive business landscapes. 

              Similarly, as businesses face continued pressures to improve energy efficiency and meet Net Zero 2050 targets, it is expected that digital twin solutions will be implemented allowing organisations to design for sustainability, construction and operation through to the end of its life, specifically considering energy optimisation and use of renewable sources.

              • Digital Supply Chain

              Pam Simon, Conference Chair and EVP of Programming at Manifest, reflects on a successful fourth conference and how Manifest Vegas has become one of the hottest events in the supply chain calendar.

              The largest global supply chain and logistics technology event in the world. 

              Manifest Vegas brings together the most comprehensive ecosystem of those innovating and transforming end-to-end supply chain and logistics. Now in its fourth edition, the 2025 offering was its biggest yet. And it did not disappoint. With over 6,000 attendees coming from more than 50 countries, Manifest Vegas 2025 certainly made some noise.

              Bringing the supply chain back to Vegas

              Pam Simon is the Conference Chair and EVP of Programming at Manifest. Speaking exclusively to SupplyChain Strategy at the end of this year’s conference, Simon is full of praise for the event her team created. “It’s been an incredible experience,” explains Simon. “Watching the growth of the show and how it is scaling every year has been amazing. From the last time I checked, over 120,000 connections have been made at the show. That’s a lot of new business, investments and partners or potential customers. I feel like anyone who is here is going to walk away with something that they can take back to their business financially and otherwise. It’s been really exciting to see.”

              Held for the first time at The Venetian in Las Vegas, having made the move from Caesar’s Forum, one of the biggest advantages was having everything across one large floor. “I am so unbelievably happy to be here at the Venetian. While we had an amazing time at Caesars Forum and the space is great, we’ve been growing and we truly had maxed out every square inch of that building,” she reveals. “From a running around perspective, there are so many different events and activities that are happening and it’s so easy to bump into other speakers and attendees and even by walking around you’re connecting and meeting people. To be able to be at The Venetian and have everything in this vicinity has been a game changer.”

              Introducing mentorship

              A new exciting element that Manifest introduced this year was mentorship. As part of the invitation to the Manifest Women’s Lunch, conference organisers asked C-suite level attendees whether they would like to be a mentor or mentee. Anyone who showed interest was added to the event networking app for matchmaking before being paired up. Reflecting on the launch, Simon was pleased with its response. “It was received unbelievably well,” she affirms. “When we first sent the email out, we were inundated with people of all different ages, and sizes of companies wanting to be both mentors and mentees. We have so many leaders in this industry who are looking to give back and foster the next generation. It was a natural progression to have it at the show.”

              Unique approach

              Manifest Vegas is truly unique. Manifest is designed for innovators at the forefront of changing the entire supply chain landscape. The event offers complete visibility over the end-to-end supply chain, which is not typically the case within industry tradeshows. “I believe there is no other show out there that covers the end-to-end of supply chain like we do,” explains Simon.

              “Typically you’d have to go to an event for air, road or ocean separately. But here, we have everything in one place. We have over 400 different funds here, so from an investment standpoint you’re able to walk away with a GP or an LP for your fund as well as portfolio companies. We have shippers of all different sizes, and because we are end-to-end, many of these companies are bringing their full executive teams to the show. You’re able to divide and conquer and discover lots of different things that will help a variety of areas within your business – it’s a great place to be. Your partners, vendors and suppliers are all over the place. Getting everyone together in one place and having those in-person meetings is so valuable.”

              Meeting supply chain’s challenge

              In today’s world, supply chain leaders need to be versatile and agile. The landscape is littered with complexity amid ever-changing geopolitical problems and ‘black swan’ events. The past decade in supply chain has demonstrated the importance of having a ‘just in case’ mindset and operating with a plan B to guard against potential disruptions. “As a Chief Supply Chain Officer, you need to know what’s happening in all aspects of your business,” explains Simon. “It’s not just the warehouse, not just the last mile – you need all of it. For shippers, we have closed round table conversations so they can build a peer-to-peer network with other shippers to understand what they are going through and be able to tackle any of the problems that are being faced as well as prevent any bottlenecks from happening in different parts of the supply chain.”

              And organisers are keen to improve and make changes where necessary too, as Simon explains. “We listen to everyone,” she notes. “I try and have conversations with as many people as I possibly can, in order to understand what they are looking for, the problems they are trying to solve and how we can help them do that. It’s about listening to our audience and delivering on what they want.” 

              Embracing the future

              The future of Manifest looks bright with the leadership team already considering plans to expand onto an international stage. The Manifest team hopes to one day host an event in Europe, but there are yet to be confirmed plans for when or where that will happen. However, one thing that has already been revealed is that Manifest Vegas will take place once again at The Venetian on February 9th-11th, 2026. With this in mind and an eye on the future of the sector, Simon is full of optimism about what the next few years for supply chain and logistics could look like. “One of the reasons that I love this industry so much is just because there’s still so much room for transformation and disruption across all areas of it,” she reveals. “It makes it really fun for me personally. The future is very exciting.”

              Check out our Manifest Vegas Takeover Edition in SupplyChain Strategy here.

              • Digital Supply Chain
              • Host Perspectives

              Karoline Dygas, VP of Strategic Sourcing and Procurement at Nordstrom, on the importance of a considerate approach to technology transformation amid an explosion of interest in new digital tools in supply chain.

              Digital transformation is central to most organisations’ strategies today.

              On the back of the challenges supply chain and procurement have faced over the past few years, the importance of adopting advanced technologies and new ways of working to scale efficiency is fundamental to achieving success in the modern day world. Manual, paper-based tasks don’t work any longer, AI and automation have quickly become the norm over the past decade. An extension of AI’s arm is generative AI (GenAI), which creates text based on prompts, is creating quite the buzz within the industry and beyond. But Karoline Dygas, VP of Strategic Sourcing and Procurement at Nordstrom, insists there is still work to be done before the full benefits can be realised. 

              Karoline Dygas, VP of Strategic Sourcing and Procurement, Nordstrom

              “We are on the very baby steps of our journey with GenAI,” Dygas tells us. “I believe there are a lot of use cases for how it can be used well, but no one has quite cracked how to make it useful at this moment in time. With GenAI, it does require users to input a lot of meaningful data into the tool to teach what it needs to be doing. As we’ve seen, there could be a lot of bias or fake information generated by it. Ultimately, it still requires people to navigate through the noise of what it is bringing. While I am excited about its potential, it’s going to take us a little bit of time to get to the outcomes that people are hoping we could see.”

              Managing the supply chain

              As part of Dygas’ role, she leads strategic sourcing and procurement for all non-merchandise categories of spend at the luxury fashion retailer Nordstrom. Dygas is responsible for a holistic transformation of the entire service delivery model and centralisation of sourcing and procurement for over $3.5 billion in annual spend for all goods and services that positively impacts the customer experience and company financial performance. Falling into the supply chain industry is a common joke among leaders within the space – and Dygas is no different. She tells us she didn’t grow up dreaming about a career within the supply chain, but fast forward 15 years and Dygas has had no intention of leaving since.

              “I fell into the supply chain by complete chance,” she reveals. “Growing up and through my education, I had no idea what supply chain, sourcing and procurement was. But here I am after about 15 years in the supply chain industry. What I really love about the supply chain and what keeps me in this space is the constant change and a little bit of chaos every single day. There’s new obstacles, opportunities and global changes that impact the daily work of any supply chain professional and it’s really engaging and exciting to be a part of that journey.”

              “I’ve learned a lot of patience and the importance of not overreacting to things that happen” – Karoline Dygas, VP of Strategic Sourcing and Procurement, Nordstrom

              Within those 15 years that Dygas has been involved in the supply chain, the industry has undergone significant evolution. Changes to how consumers and markets are operating are shifting how organisations do business. Leaders need to move quickly to keep up, however, not at the expense of getting too carried away, according to Dygas.

              “I’ve learned a lot of patience and the importance of not overreacting to things that happen,” she reveals. “Some people hear one thing and they completely overcorrect and then it goes back the other way. I’ve learned to absorb as much data as I can and make informed decisions based on the available information. That information can change and be slightly different, but the most important thing is to be calm and reach out to the network.

              “The supply chain has the most amazing network of organisations and peers and we have the ability to help each other through those game-changing or life-shattering things that might happen. That has been the best utilisation of networks of abilities to come together and overcome those obstacles that we are all facing in the supply chain. I’ve been talking to a lot of people here at Manifest Vegas and we are all facing the same problem. If we can come together and solve those problems, then we can help each other out through anything.”

              Technology transformation

              Data is one of the most important pieces of the puzzle to get correct in supply chain. Good data allows for better decision making and forecasting to provide leaders with a more accurate overview over their supply chain operations. Accurate forecasts can eradicate incidents of stockouts or overstocking and also identify areas for cost reduction and allow for greater efficiency.

              “If data is inputted by a human, there’s a very large chance that there could be something wrong with it,” explains Dygas. “As companies dive into this space, the most important thing is good data integrity practices and a process for how to ensure that the data that you’re inputting is as accurate as it can be, because there is so much ability to enter incorrect inputs. As people say, whatever you put in is what you’re going to get out. The cleaner and more accurate it is, the better results you will have on the analytics that you’re trying to put that data through.”

              “Humans like consistency and they don’t like change. You have to make that change really simple, and it often starts with the why?” – Karoline Dygas, VP of Strategic Sourcing and Procurement, Nordstrom

              As far as Dygas is concerned, leveraging technology for technology’s sake is not a silver bullet – it will not work. She stresses that if technology is not being used strategically, then it will not be successful long-term.

              “First and foremost, what is the business problem that you are trying to solve with that technology? Then you have to combine that with the people and the process component as well as the overall change management of implementing that tool,” Dygas tells us. “You can onboard a new tool, but if you don’t have the people component and the process in place of how that tool is to be used, it is going to fail. Humans like consistency and they don’t like change. You have to make that change really simple, and it often starts with the why? Why is this important? Why do we need to change that process and how will it impact me?”

              Future facing

              With an eye on the next few years, Dygas believes that the industry is better prepared to meet any potential challenges given the extent of advanced technology tools at leaders’ disposal today.

              “I believe we are going to continue to be faced with challenges that we might not have faced before, and it’s going to require us to continue to align our networks to be able to overcome those,” she tells us. “Supply chains have been fighting obstacles this entire time. What’s different is there are a lot of crises and headwinds that are all adding up at the same time. It’s not just one or two events; it’s 100 different things happening at the same time that impact global supply chains. We are going to continue to be resilient, innovative and strategic in how we overcome those issues. But we now have the tools and the technology to help us do it in a much more educated fashion than we have had in the past.

              “Without the data and the technologies, it was more of a case of figuring it out however we could, but now we have the analytics to make smarter decisions and be more prepared for what’s coming.”

              Find out more about Nordstrom here.

              • Digital Supply Chain

              Judy Webb-Hapgood, former Chief Supply Chain Officer at the University of Miami and the University of Miami Health System, on the scale of supply chain transformation on the back of a disruptive few years for the industry.

              “I used to jokingly say that the supply chain used to be in a building’s basement, and in the healthcare space, it was right next to the morgue.” Judy Webb-Hapgood, former Chief Supply Chain Officer at the University of Miami and University of Miami Health System, doesn’t mince her words. “COVID-19 happened and suddenly everyone knew what the supply chain was,” she tells us. “I believe that has made this space a much stronger environment and career field.”

              Supply chain transformation

              Over the past few years, those operating within the supply chain industry have had a front-row seat to unprecedented transformation. In truth, the COVID-19 pandemic was a key enabler for supply chain transformation. In 2020, supply chains were significantly impacted amid national lockdowns, which stopped the flow of raw materials and finished goods while also affecting manufacturing too. Organizations without backup plan were in serious trouble. However, out of disruption came opportunity and supply chain leaders were well placed to respond. 

              Judy Webb-Hapgood, former Chief Supply Chain Officer, University of Miami 

              Now, no longer is the supply chain cast aside. In fact, the industry is widely regarded as an essential part of business strategy. But the seismic change the sector has seen over the past few years has also meant the requirements of a Chief Supply Chain Officer has had to shift too.

              “A more well-rounded leader is needed to lead supply chain today” – Judy Webb-Hapgood, former Chief Supply Chain Officer, University of Miami

              “We are now not only experts in logistics, distribution and manufacturing, but we have to understand so much more,” admits Webb-Hapgood. “This could be the geopolitical environment, or financial implications, whether it’s tariffs or inflation, and then you also must try to do some predictability and analytics. A more well-rounded leader is needed to lead supply chain today. You used to be pigeonholed whether you were an expert in transportation or in distribution, etc, but now you really need to know all of that for the entire lifecycle of supply chain. That’s exciting because it gives supply chain leaders an opportunity to broaden our knowledge base and our impact on the entire world.”

              Today, supply chain leaders are in C-suite alongside CEOs and board members discussing the company’s strategy. While this set up is a far cry from a decade ago, Webb-Hapgood explains that this opportunity is something that she has taken in their stride. “It allows us to solve those problems and provide options for the organization as they move forward,” she explains. “It’s a super exciting time to be in supply chain because we have a seat at the table for the first time and are directly impacting an organisation’s profit. We’re looking at their strategy and what the 5 to 10 year plans will be look like and how supply chain for contribute to that plan. Before supply chain was an afterthought and now we’re not, we are an important part of that team going forward.”

              Embracing digital

              Digital transformation isn’t new. Companies have been searching for ways to adopt AI into operations to boost efficiency and achieve cost savings for the past few years. However, what is changing is how these innovations are being adopted into workflows and processes. Webb-Hapgood reveals there is still a real fear within the workforce that AI will take jobs away instead of simply making day-to-day life easier.

              “People are still a little scared about how new technologies will affect them,” she tells us. “When I look at what AI and automation are doing, it’s eliminating the mundane non-rewarding jobs and freeing up people to be more critical thinkers and to be able to innovate and push the envelope. A lot of my staff are so busy doing all these mundane, repetitive tasks and they are not using their creativity to drive innovation. I believe that for us to be more efficient, we’re going to need to embrace new technologies. The environment’s changing so rapidly that we are going to have to be a little more agile and resilient.”

              However, technology is not without its limitations. Humans are still required and are an important part of the equation to ensure the end result is actually enhanced. Webb-Hapgood believes that as AI matures, humans must follow suit and develop in partnership with technology.  “This is the part where smart, skillful people are still needed to be behind every part of automation and AI,” she says. “It’s not 100% accurate, but neither are humans because we make mistakes too. As technology gets better, so will people’s critical thinking skills. It’s something I’m very excited about.”

              Sustainable future

              With an eye on reducing carbon emissions and achieving net zero, there is a significant amount of noise about the importance of operating a sustainable supply chain, accelerated in part due to legislation and changing customer expectations. However, when it comes to the academic and healthcare space, Webb-Hapgood believes there is still work to be done.

              “Everyone’s talked about sustainability for the longest time but in the healthcare and academic space, I think we’re a little behind on sustainability,” admits Webb-Hapgood. “I love coming to events like Manifest Vegas because in the transportation and distribution world, they are really driving it. It’s important to look at how you can repurpose waste and why you should go green. I love seeing how these leaders and companies are coming up with ideas on resource management!”

              “People are still a little scared about how new technologies will affect them” – Judy Webb-Hapgood, former Chief Supply Chain Officer, University of Miami   

              It is fair to say that supply chain’s recent past is not linear. Issues such as the aforementioned pandemic, wars, wildfires, tariffs, and more have all left their marks. According to Webb-Hapgood, having gone through some of the geopolitical challenges that it has over the past decade, supply chain leaders have been forced to develop a robust backbone to tackle a variety of hurdles.

              “There have been so many unforeseen issues to overcome for the supply chain,” she states. “I think that’s actually made us a lot more resilient and versatile to approach future problems. You should notice how quickly the supply chain has been able to pivot – it is something that we weren’t able to do before. I jokingly said before COVID-19, managing the supply chain was like trying to turn the Titanic – it would take us forever to adjust. But because of all these things, we’ve had to adjust and become more resilient. All the lessons learned from past issues are going to allow us to make changes a lot quicker to be able to still meet the requirements, mission, and achieve a resilient supply chain at the same time.”

              Find out more about University of Miami here.

              • Digital Supply Chain
              • Risk & Resilience
              • Together in Events

              SupplyChain Strategy reflects on one of the world’s leading supply chain and logistics conferences – Manifest Vegas 2025.

              “The future of supply chain and logistics is here” was the tagline of Manifest Vegas 2025. And this year’s event certainly lived up to that billing.

              Hosted at The Venetian for the very first time after outgrowing Caesars Forum, over 6,000 attendees arrived from more than 50 countries, with over 400 high-level speakers taking to the stage. Held over three days from February 10-12th, 2025, supply chain leaders, logistics service providers, innovators and investors all gathered to network and learn. Manifest is an event unlike most trade shows – it unites the entire ecosystem and brings everyone together under one roof.

              Manifest Vegas 2025

              Given the nature of today’s supply chain and logistics environment, a big focus was around data and how the likes of AI and automation are changing the way goods are moved around the world. A short look around the large expo hall would give attendees an insight into everything they needed to know, advanced technologies are beginning to have a real impact on the industry. From Dexory’s 46-foot autonomous robot to drones flying in the air and robotic dogs wandering the floor and everything in between, automation and its capabilities were in full view to excited attendees.

              The true spirit of Manifest is its aim to shine a light on the problems of the day and provide advice on how to tackle them. Now in its fourth year, Manifest has grown bigger and bigger. Its 2025 conference offered more than 150 conference sessions which covered a range of aspects within the supply chain ranging from robotics and AI to nearshoring and sustainability. Big names were speaking on stage too with the likes of Patrick Kelleher, CEO of North America at DHL Supply Chain, Sandeep Desai, EVP, Chief Supply Chain Officer (Ice Cream) at Unilever and Gretchen McCarthy, EVP, Chief Supply Chain and Logistics Officer at Target, among many others, all providing world-class insights into the latest topical issues. 

              Rise of Manifest Vegas

              The conference also offered an innovation stage in the expo hall where some 40 companies presented and demonstrated their latest technologies, while a startup area also hosted 100 startups. Overall, the expo hall was filled with something for everyone to enjoy. Indeed, there was a plethora of networking opportunities available at Manifest Vegas 2025. Across the space were coffee bars, a beer garden and a mocktails area. There was a puppy pen where long queues awaited their chance to greet a dog, there were mini golf stands, a blackjack stand and even arcade games to play such as Pac-Man.

              It has been quite the rise for an event which was founded during one of supply chain’s most troubling times – COVID-19. Indeed, given the pandemic’s impact, the Manifest leadership team had a two-year wait before they could even host a launch event.

              That debut event in January 2022 was the culmination of a significant amount of work by Manifest President Courtney Muller and her team. Indeed, it could have been seen as something of a risk considering the uptake of virtual events in the wake of the pandemic. But fast forward to today and Manifest has become one of the most influential and largest supply chain and logistics events in the world. “It was a blessing in disguise,” Muller told us late last year. “We had a two-year lead up to build the first Manifest. This is very unusual for a conference but it enabled us to penetrate the industry, not just in the United States but globally.”

              Setting the standard

              Elsewhere this year, a new exciting element that Manifest introduced was mentorship. As part of the invitation to the Manifest Women’s Lunch, conference organisers asked C-suite level attendees whether they would like to be a mentor or mentee. Anyone who showed interest was added to the event networking app for matchmaking before being paired up. Speaking exclusively to SupplyChain Strategy following the conference, Pam Simon, Conference Chair and EVP of Programming at Manifest told us she was pleased with its response. “It was received unbelievably well. When we first sent the email out, we were inundated with people of all different ages, and sizes of companies wanting to be both mentors and mentees. We have so many leaders in this industry who are looking to give back and foster the next generation. It was a natural progression to have it at the show.”

              Promising future

              And following the action-packed conference, Grammy-nominated and global megastar Flo Rida performed exclusively for Manifest Vegas on the Official After Party stage at the nearby Brooklyn Bowl. Attendees got the opportunity to get up and close with the ‘Low’, ‘Right Round’ and ‘My House’ singer, with some even being invited on stage to perform with the man himself for what was a truly captivating end to a spectacular conference.

              And despite such success from 2025’s event, Muller, Simon and co. have no intention of slowing down. The future of Manifest is in a positive place with the leadership team already considering plans to expand onto an international stage. The Manifest team hopes to one day host an event in Europe, but there are yet to be confirmed plans for when or where that will happen. However, one thing that has been decided is that Manifest Vegas will take place once again at The Venetian in Las Vegas on February 9th-11th, 2026. And if 2025’s edition was anything to go by, next year is set to be unmissable.

              • Digital Supply Chain
              • Events
              • Host Perspectives

              Kirk Knauff, President and Chief Executive Officer at Kaleris, discusses his company’s journey to driving advanced optimisation across the supply chain.

              In today’s fast-paced supply chain landscape, even the slightest delay can become costly bottlenecks, inefficiencies and missed commitments. 

              Enter Kaleris. 

              The company’s cutting-edge software allows customers to take control. They streamline critical workflows and harness real-time data to allow for smarter, faster decisions to be made with confidence and keep operations moving forward. And Kaleris can back it up too – the company works with more than 650 organisations in over 80 countries. 

              Advanced optimisation technology

              Kirk Knauff is the President and Chief Executive Officer at Kaleris. Knauff explains that his company’s customers place a high value on software for mission-critical operations. “AI, machine learning, GenAI are part of the next frontier in every industry, but not on their own,” he says.

              “What we’ve seen in terms of what our customers ask – driven by what their customers are asking of them – is, ‘What can you do to help us make our operations more efficient, reliable and safer?’ We help our customers execute better through advanced optimisation, which includes components of AI and machine learning, so they can see where bottlenecks and disruptions occur. Tools like AI help them make sense of all the operations data and make informed decisions about how to best use their network and assets. We are always looking for use cases to serve our customers better, even internally with our own operations, so we become more efficient, which allows us to invest more in our customers’ applications.”

              Headquartered in Alpharetta, Georgia, Kaleris is a leading provider of supply chain execution technology. Many of the world’s largest brands rely on Kaleris to provide mission-critical technology for yard management, transportation management, maintenance and repair operations, terminal operating systems, and ocean carrier and vessel solutions. By consolidating supply chain execution software assets across major nodes and modes, Kaleris addresses the dark spots and data gaps that cause friction and inefficiency in the global supply chain.

              Kirk Knauff, President and Chief Executive Officer at Kaleris

              Key considerations of new technologies

              In addition to being the world’s largest provider of terminal operating systems, Kaleris has been recognised as a global leader in yard management solutions for more than 20 years. Kaleris YMS offers a broad range of solutions that are trusted by leading brands and offer unique capabilities for real-time location systems, automated gate check-in, task automation, and more. Customers are at the forefront of decision-making within Kaleris, with Knauff noting the key is to ensure any new processes are carefully integrated into successful workflows, instead of starting from scratch.

              “GenAI or large language models are not a magic button we can press and suddenly all of the industry’s technical challenges are over,” he says. “When employed by companies with our expertise, it can be used to innovate faster. The software and technology in place today are truly mission-critical. It’s about building around what’s working versus replacing for the sake of new trends. We’re excited because we see huge potential ahead for advanced optimisation and how new elements like AI enable it.”

              Data challenge

              One of the most important aspects to achieve sustained success within the supply chain of 2025 is gathering quality data and managing it properly. Today, how companies collect their data and what they do with that information can ultimately make or break them. Knauff believes advanced technology tools are helping to connect a supply chain landscape full of bespoke single-point solutions.

              “Nodes on the supply chain and different ways of moving things from point A to point B are part of the legacy of the industry,” he says. “Consider all the different players in the value chain—when something moves from point A to point B, numerous parties play a role in the process. From the very physical nature of what happens from moving things around to who provides technical solutions, this is where bespoke single-point solutions have come in to try and fix the handover challenges.

              “However, everyone is looking at it and saying, ‘We have all these disconnected points across the supply chain, why can’t we have data that’s more integrated and collaborative across the supply chain?’ It’s a big challenge of our time, and there’s a lot of legacy to navigate. We have a lot of providers of technical solutions and not everyone is open to the idea of sharing workflow data and creating interoperable systems.”

              Global positioning 

              Kaleris is quite the powerhouse. Today, it stands among the largest providers of multimodal solutions for transportation, with more than 50% of the world’s cargo managed by Kaleris solutions. According to Knauff, it acts as something of a competitive advantage for the organisation and sets it apart from competitors. “Our scale and footprint are helpful for us,” says Knauff. “What makes us unique is our ability to collaborate with our broad customer base and understand what their challenges are as a group. There’s no other company in the world that has the install base of customers that we have and can innovate with.”

              With the AI revolution in full force, the importance of companies learning as quickly as possible what works and what doesn’t is essential to get ahead of the competition. As far as Knauff and Kaleris are concerned though, there is a lot to be excited about. “The inherent challenges in terms of the legacy problems to solve are a big hole to dig out of, and that means opportunities for us and our customers to do even better,” he reveals. “One of my favourite things about this industry is the physical nature of the problems that you’re trying to solve. Until someone tells me otherwise, you still can’t snap your fingers and move something from point A to point B. There are always going to be challenges across the supply chain, and that means more areas for us to help. I am very excited about the future.”

              Find out more about Kaleris here.

              • AI in Supply Chain
              • Digital Supply Chain

              Oana Jinga, Co-Founder and Chief Commercial and Product Officer at Dexory, discusses how owning the world’s tallest autonomous robot sets her organisation apart from others in today’s dynamic and competitive supply chain space.

              Possessing the world’s tallest autonomous robot is quite the accolade. 

              Standing at a towering 46 feet tall and weighing 1,500 pounds, Dexory’s robot is designed to operate seamlessly across warehouse environments. The robot is equipped with state-of-the-art sensors, including high-definition cameras, temperature gauges and humidity monitors which autonomously navigates vast warehouse spaces while scanning more than 100,000 pallets every 24 hours. This efficiency doesn’t just enhance operational speed but also allows for meticulous inventory management.

              Indeed, Dexory is on a mission to uncover intelligence via technology that empowers businesses to optimise, predict and grow. The company is revolutionising the warehousing and logistics industry through AI-driven automation and advanced robotics, delivering real-time data intelligence that elevates operational efficiency. Dexory’s digital twin technology is the only platform for autonomous robots that continuously delivers data and insights on warehouse operations in real-time. The company’s robots and data visualisation platform work together to measure, track and locate goods across their supply chain journey within the warehouse.

              Oana Jinga, Co-Founder at Dexory

              Dexory’s secret sauce

              At the heart of Dexory’s journey are the company’s three founders; Andrei Danescu, Adrian Negoita and Oana Jinga. The trio moved to the UK more than a decade ago and worked in several different jobs while living together in a house share. Jinga began her technology career at O2 before spending six years at Google, managing strategic partnerships across EMEA, and being part of the team that launched the first Google Pixel phone. She explains that from her company’s perspective, the company always had the idea of using robotics to do more than the traditional use cases of picking and moving things around warehouses. This mindset has been taken one step further by introducing the record-breaking robot.

              “We realised that if we equip them with the right sensors and cameras, then we can capture ridiculous amounts of information on a continuous basis,” Jinga tells us. “This is real-time data from inside warehouses, which was previously unheard of, you would likely need over 10,000 cameras across the entire warehouse to get the same amount of data that we do with one robot.

              “The big advantage is that we offer our customers the possibility to know at any point in time exactly what they have and where it is. By being able to scan as fast as we can and capture as much data as we can every single day, then that allows our customers to know in real-time exactly what they have and where. This is instead of manual processes of other technologies which take weeks and months to get that level of data. We do that every single day, which has changed the game for our customers and how they can use that data to operate in real-time.”

              Data management

              Upon launching the new technology almost two years ago, Dexory’s customers were not prepared for the plethora of data the robot provided. Jinga explains that it took a few months to get used to the vast amount of information that customers now had at their fingertips and efficiency rose significantly. “Their picking became much more efficient and they are utilising the space much better. One of the biggest improvements we were told about was that there were much fewer issues with orders leaving the warehouse,” she says. “We have customers that reduced errors leaving the door from about 50 or 100 errors a week to zero because the correct stock is in the right location. Until you see that data and you start utilising it on site, you likely don’t even realise what you can do with it because it’s never been done before.”

              Indeed, the supply chain space is in the midst of a digital transformation filled with exciting and dynamic innovations. While Jinga was speaking to SupplyChain Strategy at Manifest Vegas, Dexory’s robot was in full flow and drew lots of attention to the company’s stand which was located towards the front of the expo hall. Another new advanced technology offering that has captured interest has been the acceleration of generative AI and the potential that large language models offer. “I think we haven’t even scratched the surface of what GenAI can do, especially in the enterprise environment,” she says.

              Advanced technologies

              “ChatGPT and Google’s Gemini are one thing but being able to make enterprises more efficient and help them be much more proactive rather than reactive to their environments hasn’t even started yet. The sheer amount of data and information that we track every single day is around one million data points from every warehouse. This helps our modules become much better, helps machine learning improve and identifies what we’re looking at. It also gives us the opportunity to build our own language models.

              “In order to be able to do that you need this amount of data and information to pile up because it doesn’t currently exist to be able to train the models. The more data you capture then the better it becomes which is why it needs to take a while for that to amount. For example, with ChatGPT, language is something that everyone uses and the amount of information out there is ridiculous, but data from inside warehouses doesn’t exist yet. It’s building up and we are very fortunate to be one of the few out there that has the capacity to capture so much information and then filter it through our models and bring value to the customer at the end.”

              Sustainability drive

              When it comes to sustainability, no one can go it alone. It is no longer just about what any singular company does, much of it revolves around how green their supply chains are too. Close collaboration is at the heart of making sustainability stick in supply chain and logistics.

              “We all have to work together to make it happen because we can do our part but if the next supplier down the line picking up the data from ours doesn’t do it in the right way, then it doesn’t mean anything,” Jinga affirms. “You need to follow it through. I believe we’ve developed a few features for our customers around sustainability that they requested us to help them with. It’s about giving them visibility on the stock that might become waste and flagging it in the correct way with the right team so they can act on it at the appropriate time. It is important to keep our suppliers accountable because we are part of a wider chain of events that needs to happen.”

              Meeting global goals

              With an eye on keeping aligned with the United Nations 2030 Sustainable Development Goals, the importance of balancing cost and sustainability is an important factor for most companies and their supply chains. For Jinga, she insists there are two key sides to the story.

              “Firstly, it’s about how we are internally tackling it and about our sustainable supply chain,” she tells us. “We work a lot with our own suppliers to make sure that whatever we put in the robots, how we utilise the robot and recycle the robots is done properly. But the biggest impact we have is with our customers. Going back to the fact that we have all this data, it means we can show them where the leaks are when it comes to their stock.

              “We keep track of their goods that might be going out of date or they might be wasting around on the shelves. Being able to reduce that waste in the warehouse is very, very important for our customers. Because we have the capacity to scan the sites every single day, multiple times a day, it highlights things exactly as they happen and it allows them to then pick that pallet, get it out in the system and send it to the stores instead of leaving it there to become waste. It’s about the impact we can have on our customers.”

              Future focused

              The future of Dexory looks promising. In October 2024, Dexory announced it had successfully closed a $80 million Series B funding round, following a $19 million Series A funding round the year before. Over the past few years, the team has grown from 15 members of staff to 80 employees which demonstrates the company’s drive to scale. Led by Jinga and her two co-founders, Dexory is set to continue to grow, evolve and sustain its impact on the world of supply chain and logistics and beyond.

              “The pace of change and technology coming into the sector is absolutely insane,” she discusses. “We started working in logistics just after the pandemic in late 2020. Seeing how things have changed over those past four years is making me extremely excited about what’s coming ahead. Robotics is finally becoming mainstream, and people are not afraid to adopt technology anymore and to understand the benefits of a full return of investment in automation. Then you have all the additional technologies like scanners and sensors and all of those becoming much better and cheaper which then makes our technology easier to implement with customers too. I’m very excited about the years to come.”

              Find out more about Dexory here.

              • AI in Supply Chain
              • Digital Supply Chain
              • Together in Events

              Paul Heitlinger, Venture General Manager, and Lisa Mulholland, Vice President of Sales at Sientis, discuss how their organisation is transforming inventory management in supply chain.

              Complete visibility is the key ingredient to success in today’s supply chain.

              It is the reason why autonomous drones are becoming increasingly popular in warehouses. Drones allow warehouses to automate inventory counting seven to 10 times or even faster with higher accuracy and increased efficiency than manual counting.

              Sientis links computer vision-based localisation, barcode scanning, full autonomy and multi-drone orchestration technology in one seamless warehouse management service. The company’s customers can benefit from detailed, up-to-date inventory analytics that reduces low-value manual labour and transforms productivity and efficiency. Overall, Sientis helps its customers improve overall efficiency with a minimum 40% return on investment over a three-year period.

              Inside Sientis

              Having originally been part of Nokia Bell Labs and also formerly named Nokia AIMS, the founding of Sientis began by looking at vertical farming and how to automate the analytics of plant health. This work then expanded into the warehouse space and eventually saw Sientis transition into its own autonomous business group.

              “We are an internal startup that is being incubated by Nokia,” Paul Heitlinger, Venture General Manager, tells us. “Now, we are focused on providing the best possible solution for the warehouse industry for cycle counting by using our in-house developed autonomy stack for the drone. We do our own analytics and interpret the data. We are essentially a full-stack organisation from the image capture, the drone autonomy, the analytics and the UI – we do it ourselves with a really small team that is both very agile and smart, so we are able to develop these solutions quickly and efficiently.”

              Heiltinger adds that his company builds its own products to best meet customer needs. “We’re always advancing, researching and moving the product forward and building the best possible solution for cycle counting,” he adds. “We are part of Nokia, so they are invested in this business. They believe that this is a growth business for the company.”

              Lisa Mulholland was recently appointed Vice President of Sales at Sientis. She explains the company’s past few years have been filled with rapid growth and transformation fuelled by advanced technology. “With the tools that have been provided, the technologies have significantly improved analytics, automation, decision-making and are enabling businesses to optimise operations,” she reveals. “With these improvements, our Autonomous Inventory Monitoring Service (AIMS) division is transforming the space.” 

              Power of data

              Data is a big piece of the puzzle for Sientis and its people. According to Heitlinger, one of the biggest advantages of leveraging new, advanced digital tools is the visibility over what customers want to see and what they actually need. “I think one of the powerful things about natural language is that we don’t have to predict what customers want to see,” he explains. “We will have models that are trained on specific kinds of data and they can use natural language queries to find the data they are looking for. It will really open up the reporting to what a customer wants to see.”

              As a result, customers will have access to a powerful tool that can mean unprecedented access to Sientis’ data. Heitlinger explains that as long as the information his organisation provides is useful and can be interpreted from LLMs then it doesn’t matter how customers utilise the data.

              “The other part is that we want to ensure that customers can access their data quickly too,” he adds. “One of the things that we are working on is digital twins, and we are doing this in conjunction with Bell Labs as well. How do we get customers an overview of their warehouse, where at a glance they can see all the missing inventory? How do we ensure that inventory analysis is provided as quickly as possible to customers so they can come in and find that missing inventory quickly? We are implementing digital twin solutions and natural language queries to ensure that customers get access to the data and how they want it in a really quick and efficient way. It’s not just a simple solution, it becomes a much more powerful solution because the customer decides how they want to see their data.”

              Navigating disruptions

              Given the nature of the complex world the supply chain faces today, things don’t always go to plan. Over the past half-decade or so, the world has encountered a series of ‘black swan’ events that have caused significant problems to companies and their supply chains. Geopolitical issues such as COVID-19, elections, wars, inflation and more have all had their own effect on global supply chains in one way or another and those that have overcome such challenges have done so by being agile, flexible and ready to respond quickly. Helping Sientis to do that has been through leveraging data analytics.

              “The best warehouse operators are the ones that are going to manage their accuracy, their customer service, being able to ship on time and not lose inventory,” explains Heitlinger. “It’s important to let workers, who are a scarce commodity, do the higher value things like picking, shipping and packing, while letting Sientis do the work that no one else wants to do that is only done because of inaccuracies that humans cause. We’ll do it much more accurately, much faster and allow our customers to become the best warehouse operators amongst their peers.”

              Mulholland adds that the importance of transitioning from a reactive to a proactive approach cannot be understated and she is already witnessing the seismic shift underway within the industry and beyond. “We’re starting to see the signs of the true value that these technologies hold and the full potential is still unfolding,” she tells us. “Many organisations are in the process of integrating these AI-powered solutions. Like Paul said, it reduces human error, cuts costs and enables data-driven decisions. As adoption increases, we’ll continue to see greater efficiencies, lower operational costs and enhanced supply chain resiliency powered by this technology.”

              Setting boundaries

              Over the past few years, GenAI and the potential it brings has become the name on most supply chain executives’ lips. This is partly a result of the rise of OpenAI’s ChatGPT model which has accelerated the topic of large language models and brought it to the forefront of conversations. However, one of the biggest concerns with chatbots is the possibility of hallucinations and how answers that aren’t true could be presented as fact. Fortunately, Sientis hopes to one day have an answer for that. The organisation is training its model on customer data and its technology is learning structured data.

              “It’s not something that lends itself to hallucination,” says Heitlinger. “By the time we release it into production, it’s been thoroughly tested and trained. We beta-tested with customers first so nothing’s going out to production that we’re not completely happy with. It would be really bad if we released it and a customer said, ‘Tell me what my most lost product is’ and it was totally wrong. But it’s not dealing with complicated data either so there’s not loads of opportunities for these models to go wrong from my perspective.”

              For Mulholland, one of the biggest considerations when introducing new ways of operating is determining what the practical value is. “It is important to have clear business objectives and align them with specific goals like cost reduction, efficiency, real-time visibility,” she explains. “One of the things that myself and my team pride ourselves on is getting to know our customers, the ins and outs of their business, and how our solution is tailored to their direct needs.”

              The future

              Looking ahead, Heitlinger believes the future of Sientis could go in several different directions. “We have drone autonomy, so there are always new opportunities that we can use our platform for,” he tells us. “The drone ultimately captures the data on the shelf at a customer site and the other half of this is around how we interpret that data and how we present it to the customer. There’s a lot of opportunity in the future.

              “For our immediate future, we are going to continue to enhance the service. We really want to make the data as useful as possible for our customers. We are very agile, so we’re always built to what our customers want. One of the things that also differentiates us is that we look at all our customers as a partnership. We’re always trying to learn from our customers and trying to make our product better to help our customers operate their businesses better. We’re only successful if our customers are successful. It’s in our interest to listen to our customers and work with them on making our service to what they want and how they want to use it. The future is bright.”

              Find out more about Sientis here.

              • AI in Supply Chain
              • Digital Supply Chain

              William (Bill) Wappler, CEO and Executive Chairman at Surgere and David Russler, Senior Manager at Trane Technologies, discuss the partnership between the two companies and how Surgere’s delivery of 99.9% data accuracy acts as a competitive advantage.

              In a world with so much uncertainty, being accurate with your supply chain data is essential.

              And when it comes to data accuracy, Surgere is second to none. Surgere is an industry pioneer and leverages IoT technology to revolutionise and reshape the supply chain for the world’s leading automotive, manufacturing, logistics and food and beverage companies. The company’s engineering and operations team work with its customers from day one to plan, test and deploy IoT supply chain solutions that deliver data accuracy and reliability to allow for better decision-making across the entire organisation. Via Interius, Surgere’s SaaS platform, supply chain transactions combine with enterprise tools and systems for complete visibility and accuracy to drive real-time, proactive decision-making. 

              William (Bill) Wappler is the CEO and Executive Chairman at Surgere. In 2004, the company was actually born at his kitchen table in North Canton, Ohio. Initially, Surgere served as a packaging consultant for major companies such as Timken, Alcoa, and Whirlpool. However, after witnessing significant failures taking place throughout supply chains, Wappler began searching for software to support his existing clients’ needs. But he couldn’t seem to identify a solution that worked. “It was then that I took a leap of faith and recreated Surgere,” he says. “We extended our supply chain expertise into software; directing our team to build highly specialised software that could provide absolute visibility throughout supply chains. This was the first critical step in ending the chaos.”

              Today, Surgere is on a mission to save the supply chain. By using the Interius platform, its clients can fully identify supply chain weaknesses. Surgere built its foundation on delivering 99.9% accuracy, valuable insights, proven cost reduction and increased productivity. The company’s clients are moving far beyond identity, location, and insight into ML/AI-directed corrective action. More than 15 billion monthly transactions from IoT sensors moving between more than 2,000 client locations, are made visible 24/7, 365 days a year with Surgere’s technology.

              SupplyChain Strategy chatting to William (Bill) Wappler, CEO and Executive Chairman, at Surgere and David Russler, Senior Manager at Trane Technologies

              Developing partnerships

              Over the past couple of years, Surgere and Trane Technologies have formed a key, strategic partnership. David Russler is the Senior Manager at Trane Technologies. With over 27 years of experience in the automation and automotive industries, Russler possesses a strong background in engineering management, having previously worked as a Product Interface Manager and an Engineering Group Manager at General Motors. Today, as part of his role within Trane Technologies, he leads the development and integration of automation solutions. 

              Reflecting on how the alliance was born, Russler explains that around two years ago his company decided an area of interest was around material tracking.

              “We had a number of solution providers in our plants. We have roughly 40 plants around the globe and different plants had tried a range of solutions without much success to be very honest,” he reveals. “Firstly, we began a competitive analysis to try and understand what the technology actually offers today and what was important to us. Then we found that getting the reliability of the data and the solution that we implemented was the key. We went through very extensive analysis on what technologies were available, and which partners were available out in the space, and that really is a key piece of what we were looking for. We were truly looking for a partner, not just a hardware provider or a software provider.” 

              And so they found Surgere. With an automotive background, Russler believes long-term and mutually beneficial relationships are more common in that industry. However, he reveals the relationship Trane Technologies has built with Surgere is particularly special. “We wanted a partnership that would allow us to work together to develop solutions that were unique to our applications,” he tells us. “We’re really trying to drive that culture and foster that relationship building so that we can have established relationships, develop solutions, and then move much more quickly as we try to implement solutions within our factories.”

              Having completed business with a host of multinational companies such as the likes of Caterpillar, Toyota and Honda, Surgere has seen its fair share. But Wappler is keen to outline that the Trane Technologies alliance is unique.

              “Trane is unique in that their commitment by the executive team is not momentary – it lasts throughout the partnership,” he discusses. “Secondly, Trane understands the importance of what governance is all about, how to take two teams and make them into one and that increases the success of technology deployment exponentially. Technology deployments, much like ours, in supply chain, fail about 43% of the time. Think about that. You almost have a 50/50 shot on whether or not it’s actually going to work. The trouble isn’t always the technology that’s in play but in many cases it’s the partnership. As we look down the line, one of the things that we’re certain of is that this project’s going to succeed and it’s going to succeed because of David and his team.”

              Russler reveals that when he looks at what Trane had out in its facilities today, the company actually had a much worse than 50/50 chance of the technology succeeding on the legacy equipment that it possessed. “One of the things that was really appealing to us about working with Surgere is a 99.9% reliability rate in ensuring that the data is being read accurately and shared appropriately to the individuals who need it to get the data and make good decisions.”

              William (Bill) Wappler, CEO and Executive Chairman, at Surgere

              Introducing Sophia

              At Manifest Vegas 2025, Surgere introduced a new agentic AI assistant called Sophia. The technology is an intelligent supply chain companion fully integrated into Surgere’s Interius platform. The benefit of Sophia is to make supply chain professionals’ lives easier by delivering real-time analysis and action based on their unique supply chain data.

              “Everything is based on accuracy and fidelity. I can’t help David and his team much if I’m not at nearly 100% accurate and that’s at all points across the supply chain,” reveals Wappler. “What built our company is accuracy. That requires a confluence of different technologies. By the time we’re finished, we will have probably deployed anywhere between five and seven different technologies that can give him that accurate data throughout his entire enterprise. That’s a very unique thing. As an example, we’re currently providing our software about 15 billion transactions a month in data relative to ‘Where’s my stuff?’ Our software ingests that. Then we provide that data to people who are running the supply chain operations they begin to synthesise, analyse and think about how to react. And that’s been traditional in the world of software forever. 

              “However, with 15 billion transactions, David and his team cannot possibly keep up with that kind of transaction volume, let alone synthesise, analyse, and direct their team. It’s overwhelming. So when we started looking at AI, we didn’t look at AI in a large language model to do someone’s homework. What we really needed was a digital coworker that could stand next to our clients and analyse that data for them, prioritise what they should pay attention to, and then tell them how to react. Across their supply chain, billions of transactions are being made gathered by software fed to Sophia and she is standing next to David saying, ‘Here’s what you need to think about and here’s what I would suggest that you do’. She’s a game-changer.”

              According to Russler, the introduction of Sophia is a critical piece of the puzzle to ensure the right data at the right time to make the right decisions. “What’s been missing for us is not knowing where our components or finished goods were and that was what was driving waste in our systems that we needed to eliminate. Where Sophia really comes in is helping us to eliminate that waste and to help us to get to the decisions that we need to make more quickly.”

              2025 Vision

              Russler calls 2025 “the year of execution” for Trane Technologies. Over the past year, his team has dedicated significant time to developing standards and establishing a foundation to streamline its 40+ manufacturing facilities worldwide.

              “2025 is about implementing those plans and putting those plans into action. We’ve got a number of projects that we’ve brought online in the last couple of months alone,” he says. “We have a number of other plans that we’re in the process of bringing online this year, and our challenge was to have Bill and his team try to get to as many of our facilities around the globe this year as possible so we can then begin executing those plans more efficiently into our sites. This year and the next couple of years are really going to be exciting for us because now we’re going to start reaping the rewards for all of the technologies that we are actually developing and bringing those efficiencies into our operations.”

              With an eye on the future, Wappler is in no uncertain terms optimistic about what lies ahead for his company, the industry and beyond.

              “The future is so interesting,” he stresses. “We are under a transformation that has never been seen by technology, much less manufacturing, and that is happening right now. I believe that AI is going to unleash power that we can only begin to imagine. Part of that will knock down the old silos that exist within our clients and it will turn away single point solutions. If you can’t exist in a solution set that embraces an entire enterprise and supports what everyone wants to do at one time, then I think that you’re a dinosaur. We’re being told that we’re just trying to understand it as a society and we are now starting to get a glimpse of what that might mean. I wish that I wasn’t just my children, I wish I was my grandchildren because they’re going to be able to see unimaginable things.

              “AI is going to supplant human intervention with data and it’s going to be able to act and think for us in a way that supports this transformation in ways we’re just imagining. I think that if anything, we should all be living in a world of optimism and I’m quite excited by it. I just can’t wait because we’re just getting a glimpse, but it’s coming and it’s coming quicker than we think.”

              Find out more about Surgere here.

              • AI in Supply Chain
              • Digital Supply Chain
              • Together in Events

              Welcome to issue 7 of SupplyChain Strategy!

              And it’s a very special one indeed – it is our Manifest Vegas Takeover Edition. Last month, we travelled to Las Vegas to cover Manifest Vegas 2025 which has quickly become one of the world’s leading supply chain and logistics conferences.

              Manifest Vegas brings together the most comprehensive ecosystem of those innovating and transforming end-to-end supply chain and logistics. Now in its fourth edition, the 2025 offering was its biggest yet. The event offers complete visibility over the end-to-end supply chain, which is not typically the case within industry trade shows. “I believe there is no other show out there that covers the end-to-end of supply chain like we do,” explains Pam Simon, Conference Chair and EVP of Programming at Manifest. “Typically you’d have to go to an event for air, road or ocean separately. But here, we have everything in one place.”

              Throughout these pages, you will find exclusive interviews and articles from Manifest Vegas, featuring global companies, including the likes of Surgere, Sientis, Dexory, Kaleris, Kinaxis and ExxonMobil, among many others.

              Elsewhere in the magazine, we speak with Joseph DeMarco and Jamie Bilbrey of ABM, who explore the process of putting relationship management and innovation at the heart of a procurement transformation. 

              Before you go, be sure to check out a feature with Michael Altman, Head of Global Strategic Initiatives at Kenvue, who talks supply chain transformation, resilience, and learning the lessons of the pandemic. 

              Enjoy!

              Sean Galea-Pace

              Deputy Editor

              Read the full magazine here!

              • Digital Supply Chain

              Dan Bridges, International Technical Director at Cyware, explores the evolving regulatory landscape around cybersecurity in supply chains.

              In our modern hyper-connected digital economy, it is not unusual for supply chains to extend ever further, becoming increasingly complex. Each supplier ecosystem can consist of organisations of any size, from sole traders on the high street to global enterprises, each of whom will have a different level of cybersecurity.

              That means there might be insufficient protection, blind spots and an inability to respond effectively. It only takes one vulnerability within this chain to expose all entities within to danger because bad actors can daisy-chain quickly from the initial breach to other connected corporate networks, wreaking havoc along the way.

              However, despite this clear risk, businesses in the UK are shockingly complacent about their supply chain security. Worryingly, the government’s 2023 Security Breaches Survey indicates that only just over a quarter of medium-sized companies monitor the cybersecurity risks posed by direct suppliers, with this rising to just over half when looking at large companies. Perhaps more alarming, it is even rarer for businesses to review the potential dangers from their extended supply chains – fourth parties and beyond – exposing many UK organisations to great risk.

              Introducing the Digital Operational Resilience Act (DORA)

              The EU is taking a bold stance on these supply chain risks, especially when it comes to finance and critical infrastructure. DORA outlines how financial institutions must take responsibility for operational resilience, defending against cybercriminals and enabling service continuity. It highlights the requirement to manage security risks related to third party suppliers, asking companies to assess, monitor and review their partners’ security protocols.

              DORA makes the penalties for non-compliance clear: if a financial institution suffers a breach due to not following best practice, considerable fines will apply. In some cases, these will not apply to just the business, but senior executives could also be on the hook for repercussions, including criminal charges.

              Shaping supply chain strategies

              DORA acts as a resource to assist businesses to shape their supply chain strategies and influence related security policies. It is not the only regulation in this environment: the Network and Information Systems Directive 2 (NIS2) centres on critical infrastructure resilience, hoping to make the cybersecurity processes of essential service operators more robust. We can also look to the long-established GDPR, which sets the standard for the privacy and integrity of personal data as well as the rights of data subjects. Beyond the regulatory scope of the EU, there are independent entities linked to specific industries, such as the Payment Card Industry Data Security Standard (PCI DSS 4.0), which establishes security protocols for managing card payment details to keep personal data safe while preventing fraud.

              Together, these security regulations aim to promote cybersecurity best practices across sectors and countries. They advocate collective responsibility, which is key to enhancing the security of complex supply chains where companies might operate as both customer and supplier. By supporting a collective approach to individual defence, all entities will benefit from faster threat detection, allowing improved incident response and mitigation. Sharing resources and processes is particularly useful for smaller organisations who might have fewer IT resources and smaller budgets.

              Establishing collective defence

              There are a number of prerequisites to consider before beginning your collective defence journey. It needs clearly defined policies within a legal framework to ensure sensitive data and the interests of each entity are protected. From the outset, trust between these entities is critical to securing agreement and eventual success.

              Next, it is time to assess current defence systems and identify any gaps. Solutions must work with the existing IT infrastructure and security tools, although it is also important to update and standardise security protocols and applications, while leveraging APIs to seamlessly connect all participants.

              Sharing skills and responsibilities will promote long-term, sustainable partnerships across and between each entity. For example, security teams can add specialist knowledge around SOAR (Security Orchestration, Automation, and Response) and associated automated tools. These streamline security operations, minimise alert fatigue and speed up threat mitigation. Moreover, collaboration of this type fosters learning within a community of executives with the same goals who can share the burden and support each other in the face of new threats.

              To keep up to date with the ever-changing threat landscape, the collective strategy must comprise regular reviews and testing: adaptability is key to defence optimisation.

              Protecting the vulnerable

              Business resilience and continuity depends on supply chain security and compliance. Using guidance from regulations, such as DORA and NIS2, will standardise supply chain strategies, providing a foundation for a collective approach. This guarantees a more resilient partner ecosystem for everyone.

              The final step is for companies to create their own information sharing networks using off-the-shelf solutions. This will keep their own operations secure while extending the protection to extended supply partners. Such engagement will supercharge threat intelligence sharing, enabling real-time cross-sector collaboration. Even the smallest sole trader could avail themselves of the early warning of looming danger to protect themselves – and others. At the end of the day, even the biggest enterprise’s defences are only as strong as its most vulnerable supplier.

              • Digital Supply Chain
              • Risk & Resilience

              Steve McGregor, executive chairman at DMA Group, explores how, by changing scale, embracing the digital transformation, and automating tasks, service delivery can be transformed.

              In an ever-changing economy, supply chain management is essential for Facilities Management companies (FMs). The 2024 TrueCommerce UK Supply Chain Trends Report highlighted pressing concerns, like talent shortages, cost control, and new business. Limited budgets, insufficient staff training, and over-reliance on digital platforms exacerbate challenges within the FM industry. Compounding these pressures are global disruptions—from the lingering impacts of COVID-19 and Brexit to geopolitical conflicts—which exacerbate longstanding inefficiencies in supply chains. Smaller suppliers often struggle to meet the dynamic demands of larger organisations, lacking the infrastructure to adapt effectively. However, with a shift in perspective and approach, FMs can build resilient and efficient supply chains to weather these challenges.

              Shifting scale

              The traditional preference for partnering with large suppliers may not always yield the best results. Smaller, agile suppliers often provide more flexible and responsive services. Rather than focusing solely on size, FM companies should prioritise alignment with businesses that share common goals and values.

              Clear communication and regular collaboration are essential. Establishing combined objectives ensures that all parties are working towards the same outcomes. Scheduled feedback meetings, coupled with the use of automated performance dashboards, can help track key performance indicators (KPIs) and maintain accountability. A communicative approach fosters stronger relationships, reduces misunderstandings, and promotes consistent service delivery.

              Managing multiple suppliers

              Coordinating multiple suppliers can be a headache, bringing different organisational cultures, variability in service levels, costs, and approaches to compliance and sustainability into the mix. Without standardisation, projects risk inefficiencies, errors, and compliance gaps, all of which can negatively impact reputations and bottom lines. Implementing standard operating procedures (SOPs) and leveraging automated technologies can address these issues effectively.

              Integrated digital platforms streamline workflows and ensure transparency across the supply chain. For example, standardised protocols can minimise discrepancies in material costs or regulatory compliance. Moreover, the adoption of collaborative tools allows FM teams to monitor performance in real-time, creating a culture of shared accountability and continuous improvement.

              Embracing digital transformation

              Despite the rapid digitisation of other industries, FM has often been hesitant to let go of traditional paper-based systems and spreadsheets. However, digital workflow management platforms can revolutionise supply chain operations. These tools enhance not only the supply chain, but other elements of building operations as well.

              It is crucial, however, to assess existing supply chain challenges before investing in new technologies. A tailored, user-friendly platform built on open workflows can deliver significant returns. DMA Group’s Service management platform, called BiO®, exemplifies how automation can enhance supply chain visibility, track supplier performance, and expedite tasks such as certification and payments. By eliminating manual processes, FM organisations can reduce delays, improve transparency, and build trust with their partners.

              Automation and analytics

              End-to-end automation offers transformative benefits for the FM industry. By engaging the entire supply chain, automated platforms provide actionable insights and analytics, enabling organisations to identify inefficiencies and make data-driven decisions. The ability to generate detailed reports not only highlights areas for improvement but also recognises exemplary performance.

              For instance, automated workflows in platforms like BiO® enable real-time tracking of work allocation and supplier performance. By centralising information, FM companies can standardise practices and foster leaner operations. This transparency strengthens supplier relationships and contributes to healthier profit margins.

              Building Resilient Supply Chains

              To thrive in today’s FM, organisations must adopt a forward-thinking approach to supply chain management. By prioritising collaboration and leveraging technology, FM companies can create robust and adaptable supply chains. Such strategies not only mitigate risks but also drive long-term success, ensuring that every link in the chain contributes to seamless service delivery.

              In the ever-changing world of facilities management, resilience and innovation are key. With the right strategies in place, supply chains can drive efficiency, sustainability, and customer satisfaction in equal measure.

              • Digital Supply Chain
              • Risk & Resilience

              Andrew Lintell, General Manager, EMEA at Claroty, explores the rising cyber risk facing modern supply chains.

              Today’s vast and interconnected global supply chain is perilously vulnerable to cyber threats. In fact, the World Economic Forum (WEF)’s recent Global Cybersecurity Outlook 2025 found that 54% of large organisations cite supply chain security as the biggest barrier to achieving cyber resilience.

              Disruptive cyberattacks such as ransomware can have significant and widespread issues on both upstream and downstream supply chains through mounting production and distribution delays. 

              Manufacturing and other heavy industry sectors are particularly vulnerable due to their reliance on cyber-physical systems governed by Operational Technology (OT). The convergence of OT and traditional IT has blurred the once-clear boundary between digital infrastructure and physical operations, introducing new cybersecurity risks organisations can no longer ignore.

              Cyber threat groups increasingly exploit complex supply chains to hit their targets. Therefore, securing the interconnected systems that power them is a business-critical priority, not just a technical concern.

              The rising risks of IT/OT convergence in supply chains 

              Supply chains have become increasingly digitised and interconnected, with IT and OT networks now deeply integrated across manufacturing, logistics, and distribution. This shift obviously improves efficiency. However, it also exposes critical infrastructure to cyber threats previously only threatened IT systems.

              Historically, OT control systems such as supervisory control and data acquisition (SCADA) and programmable logic controllers (PLCs) have existed as a separate environment to traditional IT networks. As such, many of these systems were never designed with cybersecurity in mind and were built for purely physical threats. 

              Now, a raft of digitisation efforts including cloud-based inventory management, remote monitoring, and smart automation have connected OT to IT systems. This has spurred the side effect of expanding the attack surface and creating new opportunities for cybercriminals to disrupt assets that were previously safely air gapped. Instead, they can breach IT networks and pivot into OT systems, disrupting production, logistics, and the delivery of essential goods.

              This supply chain vulnerability is a growing concern. The 2021 SolarWinds attack and the Colonial Pipeline ransomware breach are two of the most high-profile examples of how cyber incidents can cripple entire industries by targeting suppliers or critical infrastructure. 

              More recently, the 2024 global IT outage, triggered by a faulty software update in CrowdStrike, disrupted airlines, banks, and government services worldwide, underscoring the interdependent nature of modern supply chains.

              Mitigating these risks means prioritising supply chain security as a core part of the cyber strategy. Without real-time visibility, proactive risk management, and clear accountability, supply chain disruptions will remain an escalating threat.

              Why visibility is the foundation of effective supply chain security 

              One of the biggest challenges in securing supply chains is the lack of visibility across interconnected systems and suppliers. Many organisations have limited insight into their suppliers’ security postures, let alone the vendors and subcontractors further down the chain. This creates blind spots, where cyber risks can go undetected until a breach occurs. Threat actors will frequently target smaller and less well-defended companies in the supply chain. These companies then serve as entry points to their larger customers or partners. 

              The WEF report found that 41% of security leaders believe improving third-party visibility is their top priority. Enforcing security compliance among suppliers was also cited as a critical challenge. 

              Yet many businesses still struggle with fragmented security monitoring and inconsistent enforcement of security policies across their supplier networks. Without comprehensive oversight, threat actors can exploit weak links in chains. These include vulnerable software updates, compromised remote access credentials, or unpatched OT systems.

              To reduce risk, businesses must implement a layered approach to visibility. This mustinclude comprehensive asset discovery with the mapping of all IT and OT assets within the supply chain. The goal is to understand their interdependencies and highlight weaknesses and potential attack paths. 

              Cyber-physical assets present an additional challenge here. Typically, OT systems are usually not compatible with standard cybersecurity tools for vulnerability scanning and threat detection. As such, IT teams need specialist tools to gain complete visibility into OT environments. 

              Overcoming budgetary constraints and boardroom misconceptions 

              Despite the growing risks, many organisations still fail to allocate adequate resources to OT and supply chain security. This is often due to a lack of awareness at the board level, where leaders often view cybersecurity as a necessary expense rather than a business enabler.

              It’s also important to address the perception of security teams as blockers. Security can’t afford to be ‘the Department of No’ or the ‘Department Who Cried Wolf’. In supply chain operations where efficiency and speed are paramount, some stakeholders can see cybersecurity as an obstacle to productivity rather than a safeguard against disruption.

              Shifting this perception means reframing from being a purely defensive measure. Board members respond to business impact, not just technical risks. Therefore, the focus should be on security’s value in protecting operational uptime, preventing financial losses, and maintaining customer trust.

              For example, the WEF reports that organisations investing in proactive security measures experience significantly lower operational downtime – a direct business benefit to sell to the board. 

              Aligning cybersecurity with business objectives will demonstrate how it protects revenue. Emphasising compliance benefits can also be effective, highlighting how investment in security streamlines regulatory adherence and reduces legal risks. These benefits can be backed up with examples of the cost of inaction, such as supply chain breaches leading to multimillion-pound disruptions.

              A strong strategy will hit the sweet spot between security and efficiency. For example, bridging the gap between IT, OT, and supply chain teams, helps integrate security into operational workflows rather than becoming a barrier. There should be a focus on implementing security measures that enhance productivity, such as automated threat detection and pre-approved security controls for suppliers.

              Making supply chain security a leading business priority 

              The convergence of IT and OT has made supply chain security a critical business issue, not just a technical challenge. Cybercriminals are exploiting weak links in supplier networks, and most large organisations already identify supply chain security as their biggest cyber resilience challenge.

              Without visibility, proactive investment, and board-level support, businesses will remain vulnerable to costly disruptions, regulatory penalties, and reputational damage. Security leaders must reposition cybersecurity as a business enabler to ensure it is integrated into strategic decision-making.

              Enterprises must act now to secure their supply chains before a cyberattack forces their hand.

              • Digital Supply Chain
              • Risk & Resilience

              Aileen Ryan, President and CEO at RAIN Alliance, looks at the role of emerging technologies in supporting the push to decarbonise supply chains.

              Globalised and interoperable supply chains have opened up business opportunities like never before. From car parts to clothes, an increasing number of businesses are now operating on a global scale, opening up access to cheaper materials, regional labour specialisations, and perhaps most importantly of all, a much wider customer base. This globalisation has, however, also led to more complex supply chains and technology deployments to help businesses overcome these challenges and ensure optimised operations.

              Adding to the complexity are the increasing expectations that businesses must be accountable for their environmental impact. 54% of consumers have stated that they’d be willing to pay a premium for sustainable products and over the past five years, products making claims related to Environmental, Social, and Governance (ESG) objectives accounted for 56% of all growth in consumer spending. 

              This sustainability focus is also now extending into regulatory requirements, such as the European Union’s incoming Digital Product Passport (DPP) – part of the European Green Deal and Circular Economy Action Plan, ramping up pressure further.

              So, how can businesses ensure greener, more transparent supply chains to meet customer demand and comply with environmental legislation? Existing data and technology deployments may hold the answer.

              Enhancing supply chains

              Businesses across all sectors have undergone a seismic digital transformation in the last decade, deploying new technologies to increase visibility into their supply chains and enhance operational efficiency using the generated data insights. 

              RAIN: a standards-based UHF RFID technology is one such technology. Many industries already use RAIN to enable deeper visibility and traceability through its data-driven insights. In 2023, 50% of the 45 billion RAIN tags shipped went to the retail sector. Applications for the technology include inventory management, supply chain management, and loss prevention – enabling businesses to minimise waste and maximise profits. Organisations are also using the technology in their supply chains to enable smarter, more efficient manufacturing production processes, predictive maintenance, and location of critical assets, and to streamline logistics operations through enhanced supply chain visibility.

              Added capabilities without huge cost

              With sustainability increasingly a strategic and regulatory priority for supply chains, businesses are understandably nervous about the cost and resources it will take to ensure they are able to meet the necessary traceability and transparency requirements of the DPP.

              The impending regulation will require companies to provide detailed product information, including the product’s origin, its composition, and the manufacturing process. Tracking a product throughout its entire lifecycle will be crucial to ensuring transparency across the supply chain as it validates that raw materials are responsibly sourced. Without a transparent and easily accessible method to trace all constituent parts that make up their product this can be a difficult task for supply chain professionals. 

              This is where existing technology deployments like RAIN can play a key role, as the data which is already available from tagged products in many supply chain operations and is used to optimise inventory management, logistics, and asset tracking can be harnessed for traceability and sustainability reporting purposes. The added benefit here is that no new technology is required, meaning businesses don’t have to incur huge costs or drained resources as they adapt to enable more sustainable, traceable supply chain operations.

              Enabling smarter choices

              A data led approach to supply chain management enables businesses to make more informed choices that optimise resource allocation and reduce product wastage. This efficiency has a direct impact on sustainable business practices. Enhanced visibility into inventory management helps prevent overordering, and reduces the time taken to take stock. These benefits can be critical for industries such as food or pharmaceuticals, where getting the product to market before a sell by date is critical. Less idle time and less overordering means less waste, which in turn results in a more sustainable and more profitable supply chain.

              Enhanced and verifiable traceability also brings with it the additional benefit of consumer trust. With more individuals making purchasing decisions based on a brand’s sustainability policies, the ability to trace a product from source provides trust that the brand is adhering to the sustainable values it claims.

              And it’s not just the products themselves that can be tracked. Using RAIN in logistics and fleet management gives real time visibility into the location and condition of each tagged item throughout the supply chain. This allows organisations to identify and rectify any bottlenecks in the supply chain quickly. At the same time, RAIN sensors can also provide information on potential risks to the stock such as temperature changes, humidity levels, or how much the product is vibrating while in transit. Furthermore, a RAIN tag can provide information even when a vehicle is moving, helping enhance delivery centre throughput. This enhanced data gives unparalleled control over logistics management, helping reduce waste and achieve sustainability objectives.

              Using DPP to give new life

              The data already captured through existing technology – such as RAIN tags – also offers businesses an opportunity to better manage products at the end of their lifecycle. The information stored on a tag can include all the necessary details to optimise sorting and recycling, inform decisions about refurbishment or reuse, and sustainably manage the product’s end-of-life. And soon, this focus on circularity won’t be optional. 

              DPP regulations will require that all necessary information on the composition and recyclability of a product is readily available throughout its entire lifecycle. With distance and mass-reading capabilities, RAIN technologies give companies the tools to meet these DPP requirements with efficient, accurate, and cost-effective sorting processes. 

              An interoperable future for sustainability

              From the largest heavy industry manufacturers to the local farm shop, being able to streamline the manufacturing process, improve timelines for deliveries and efficiently manage inventory are fundamental to retaining profitability. The need for greater supply chain sustainability at the same time adds to the challenge. However, by harnessing existing technology in the right way, organisations can ensure they resolve both of these issues simultaneously and without added costs.

              Using interoperable data carriers such as RAIN allow business to unlock operational efficiencies and enable access to key information on a product’s composition, its journey along the supply chain and its eventual recyclability. 

              DPP requirements call for agile, market-driven systems that are accessible and affordable to all. The more stakeholders within a supply chain that take part, the better optimised a system can be; this is the key to true circularity. A transparent supply chain gives businesses a way to verify sustainable sourcing and practices in a way that doesn’t just meet legislated mandates, but also builds consumer trust, helping businesses stand out in a market that’s increasingly focused on sustainability.

              • Digital Supply Chain
              • Sustainability

              Joe Depeau, Senior Engineer at Neo4j, explores how new data-driven digital tools and technologies are increasing supply chain resilience.

              In recent years supply chains have become increasingly interconnected, creating both challenges and opportunities for change. While digitalisation has made our supply chains ‘smarter’, it’s also rendered the industry vulnerable to new kinds of disruption, both in the physical and digital realms. 

              Cybersecurity is just one example. The ransomware attack on supply chain management specialist Blue Yonder provided clear evidence of the disruption such incidents can cause. An attack on the company’s managed services environment disrupted a number of grocery and retail stores in the UK. This left retailers struggling to pay staff and manage their schedules on time.

              Such incidents show just how important scenario planning can be to avert these crises. If plans to mitigate potential impacts aren’t mapped out, these events have the potential to completely halt production, impacting revenue. Data is absolutely pivotal to the efficiency and efficacy of today’s supply chains. However, incidents like the one above show supply chain data currently isn’t being safeguarded or optimised effectively to circumvent real-world disruption.

              That being said, many businesses are beginning to explore new technologies and techniques to improve resilience across their supply chains.

              Supply chain data is being restricted

              It’s no secret that the supply chain is a high-stakes, inherently complex industry. It’s made up of producers, warehouses, transport, distribution ports, and stores worldwide. If one blockage or breakdown takes place anywhere it can topple the entire system. Therefore, visibility is key to preventing knock-on effects.

              However, extracting valuable insights from supply chain data in raw form can be difficult. Traditional data models struggle to analyse complex data due to their file-like structure. Because they predominantly consist of a rigid format of tables, rows, and columns they struggle to capture the intricate connections between different sets of data.

              The invisible string in the supply chain made visible

              Unlike these legacy models, graph databases are uniquely structured using ‘nodes’ and ‘edges’. ‘Nodes’ are used to represent a person, a product, a place, or an existing entity in a graph. ‘Edges’ represent the relationship between two nodes – i.e. how they are connected to one another. These properties are invaluable if you want to visualise a supply chain as the network in a digital form.

              If a supply chain organisation wanted to optimise transportation, for example, they could create a node to represent each wholesaler and connected retailer. They then use an edge to show their relative distances and run the appropriate query, or request, in the model. The resulting output should highlight for the analyst what, in practice, should be the ‘best’ – fastest and cheapest – supplier from which goods can be transported ready for purchasing.

              Understanding the relationship between two different entities ahead of time can be immensely useful in the event of unexpected disruption. Take the crisis in the Red Sea for instance. There, shipping companies are enduring rocketing shipping costs and product delivery delays as a result of rebel attacks. Using graph technology in this way could allow those managing supply chains to pinpoint efficient alternative routes or solutions to get goods to suppliers, increasing resilience and minimising disruption.

              It’s those edges linking each entity that make graph database technology a powerful tool for revealing insights – particularly in supply chains, which are graph-like networked structures, made up of a myriad of connections, after all. It’s a stark contrast with older, more rigid data models, where these relationships are much harder to uncover due to the way the data is structured.

              Digital twins for combating cyber risks

              Supply chain resilience isn’t purely about the physical realm, though. Incidents such as the cyber attack on Blue Yonder can have a huge impact on digital operations. Many organisations are now exploring digital twin technology as a tool to combat attacks. The applications of which spac from before the attack begins through to post-incident analysis.

              They’re doing so by creating virtual replicas of supply chains in what are called ‘knowledge graphs’. These are used to test different scenarios and generate multiple outcomes of cybersecurity risks. In essence, this means access to a connected, virtual model of their supply chain. Using this model, companies can gain a holistic, granular picture of a network. They can know intimately which systems connect to one another. Not only that but they can see users and the groups they belong to, as well as their permissions. And so on. The digital twin then becomes more accurate over time as details of recurring or interconnected events are captured, allowing cybersecurity and supply chain analysts to take faster and more effective action in the present, and inform how they respond in the future.

              When those connections are made visible to cybersecurity analysts, it’s easier to identify where the greatest vulnerabilities impacting critical resources lie, and potential attack paths to those resources. Plus, they can also predict which attacks are the most likely to succeed by attaching the probabilities to each of those pathways. This then allows them them to bolster security accordingly.

              That knowledge is immensely valuable because it clearly signposts when organisations need to map out other viable routes, transit times, and cost implications. The combination of cybersecurity modelling and supply chain optimisation becomes an impactful formula for organisations to stay ahead of curve balls in the real world and re-prioritise resources in quicker succession.

              How the evolution of graph data bases is mitigating against cyber threats

              The complex web that is the global supply chain is constantly under threat. However, organisations can become more resilient by tapping into the power of graph databases.

              It’s the relationships in supply chain data that reveal the most efficient ways of rebounding from unforeseen incidents. Incidents that would otherwise be detrimental to business. In both the real and the digital world that deeper understanding of complex networks, and their level of resilience, is what can truly set organisations apart.

              • Digital Supply Chain
              • Risk & Resilience

              Sharath Muddaiah, Head of Portfolio Strategy for IoT Solutions at Giesecke+Devrient (G+D), explores the potential for smart labels to deliver constant visibility in the supply chain.

              Advances in technology are having a fundamental impact on the way we work and live our lives. AI is a prime example, its effects are reshaping industries, improving jobs (by eliminating mundane tasks) and arguably profoundly changing our attitudes to everyday tasks, making us more impatient and demanding instant answers and actions. Similarly, the emergence of IoT and more recently smart labels promises to have an important impact on the way we ship and move products and items across the supply chain and for everyday operations. 

              Up to until recently, once a sender despatches an item they ‘lose sight’ of its location, receiving only irregular status updates by transport and logistics intermediaries on the item’s whereabouts. But smart labels, which effectively transform any package into an IoT device, offer advanced security and seamless continual trackability, satisfying the growing need from organisations across sectors for constant visibility of their prized goods or products in transit. 

              Rising demand for smart labels

              The global smart label market is growing rapidly. Data from Precedence Research projects the market will expand at a CAGR or 16.4% from $14.10bn in 2024 to $64.42bn by 2034. There are numerous factors behind the surge in demand for smart label technology.

              What’s driving the rise in smart labels?

              Firstly, geopolitical tensions, severe weather and supply chain blockages over the last 24 months have adversely impacted global supply chains, leaving them struggling to cope with unprecedented levels of complexity and disruption. Faced with new levels of unpredictability, organisations are looking to technologies that provide real-time visibility of the location of goods, enabling them to be more resilient and informed on the status of shipments. 

              Secondly, consumer shopping habits and behaviour have evolved significantly in recent years and this is an important contributing factor to the demand for tracking technology. Online commerce continues to show strong growth. Figures from Statista highlight the fact that global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars in 2023. The figures predict that it will grow by 39% over the coming years, reaching over eight trillion dollars by 2027. And as ecommerce grows, so too does the risk of parcel fraud and non-delivery fraud (where a buyer claims they didn’t receive an item they ordered, and then receives a refund without providing proof of delivery).

              A recent survey carried out by Cifas found one in five people had or knew someone how had committed non-delivery fraud over the last twelve months. Smart labels, not only relay an accurate account of a parcel’s journey but also provide a ‘secret delivery note’; given the subtlety of the smart label design, most people would fail to recognise that the label contains a hidden tracker, since it appears to be a simple barcode or information sticker. As a result, potential fraudsters remain unaware that their actions are being monitored in real time, offering an additional layer of security.

              No news is not good news

              More positively, consumers are becoming accustomed to having greater transparency over their orders – both in terms of being assured that their parcel will arrive on time and in having full knowledge of who is providing them with the product. When it comes to parcel tracking, no news is anything but good news. Research by ParcelMonitor found that 90% of consumers check their parcel status at least once with many checking up to four times per order. Smart labels provide a continual update on the status of goods to the benefit of not only end user consumers but also every stakeholder involved in the supply chain.

              What makes Smart Labels even more appealing is that they require no additional infrastructure or maintenance. The person applying the label activates it by peeling it off and attaching it to the parcel, and the label comes ready connected without the need to set up SIM connectivity.

              Who stole all the pies?

              The applications of smart labels stretch across vertical sectors and includes car fleet management, retail, parcel and postage and freight and logistics. One example use case is the tracking of perishable items in the supply chain including food and beverage. Remarkably, a recent analysis by BSI, a global leader in supply chain intelligence, found that food and beverage products account for over 20% of all (supply chain) thefts. The recent theft of a van carrying 2500 pies from a Michelin-star chef highlighted the huge cost of food theft. While law enforcement recovered the van, the pies, worth £25,000, perished. The restuarant could have avoided such a costly disruption by sending the pies using a smart label. 

              Going beyond food theft prevention

              Smart labels however offer much more than merely a means of theft prevention. They are pivotal in enhancing food safety and improving logistics. With consumers demanding a greater level of transparency regarding the ingredients and sourcing of produce, these labels deliver accurate information and real-time alerts at every step of the supply chain – from collection from farms to processing and packaging, transport and ultimately to the end user’s kitchen.

              The food supply chain is particularly complex since it involves so many players and intermediaries beyond merely the producer and retailer. Culpability for a substandard service could lie anywhere in this chain. However, organisations can only identify where responsibility falls by using a smart label to monitor what happens when and where. Together with tracking location, smart labels also monitor temperature. This is essential to giving importers visibility into the transport conditions of their goods. If the logistics company delivers goods late or unfit for consumption, a smart label provides vital evidence to support a dispute. 

              For exporters and food manufacturers, smart labels also offer insights on the number of goods in transit or on shopfloors providing clarity on the ecosystem and the availability of their products, enabling them to take steps to improve efficiencies in their logistics.

              Modernising automotive manufacturing 

              Smart labels also have the potential to revolutionise the automotive industry, which has grappled with significant challenges in recent years. During the pandemic, the global semiconductor shortage had a staggering impact on vehicle production, with 7.7 million fewer vehicles produced than planned and leading to an estimated an estimate of a $210 billion dollars lost in projected revenue.

              While the industry continues to recover, supply chain vulnerabilities, particularly concerning semiconductor availability, remain a critical issue. A typical vehicle contains 15,000 to 25,000 components, all of which must navigate a complex supply chain involving numerous suppliers and manufacturers. This intricate network is highly-susceptible to errors and disruptions, as even a single missing part at the wrong time can cause significant production delays. Alarmingly, up to 50% of unscheduled manufacturing downtime is attributed to a lack of spare parts or stock-outs. Any blind spot in the supply chain can create a cascading effect, resulting in inventory shortages and costly delays.

              A new way to think about data

              Smart labels offer an effective solution for ensuring continuous visibility across the supply chain. Critically, smart labels are revolutionising the way data is accessed and shared among the ecosystem; to date, data-driven organisations tend to keep information in silos within various departments and processes, limiting access and hindering collaboration among teams.

              For example, logistics companies in the past might have relied on entirely separate datasets depending on their geographic locations, such as a U.S. branch operating independently from its European counterpart. The adoption of smart labels is radically changing this approach by enabling data to be collected, shared, and accessed through interconnected systems. This integration eliminates isolated information pools and fosters seamless communication.

              As a result, businesses can identify delivery issues with a level of precision that has not been possible until now, enabling them to improve accountability and make well-informed decisions to boost efficiency. This is especially critical in industries like automotive manufacturing, where the on-time delivery of specific components is vital for success. 

              The road ahead

              Like with all new technologies, there are still some considerations and challenges in smart labels that need to be addressed in order to unleash large-scale adoption. 

              Sustainability will be a major focus as smart labels become more widespread and their use cases expand. As demand for these technologies increases, ensuring reusability of smart labels will become a key consideration. Additionally, leveraging smart labels to generate valuable insights- such as tracking CO2 emissions from different transportation methods -could help businesses make more sustainable decisions and reduce their environmental impact.

              Similarly, optimising battery life will be essential for the scalability of the technology. Emerging innovations, such as 5GLPW8 and other low-power solutions, will play a critical role in addressing this challenge. Additionally, Wi-Fi has proven to be a reliable connectivity solution and will remain a cornerstone for ensuring consistent and efficient data transmission in the future.

              2025

              Organisations across sectors are already acknowledging the need for continual tracking of items and goods.

              Next year we envisage a notable surge in the adoption of smart labels as organisations across industries recognise that achieving real-time insights does not require extensive additional infrastructure. On the contrary, we believe that the instant access to critical data that smart labels provide will not only lead to increased usage of the labels but also a fundamental evolution in the way diverse industries operate.

              • Collaboration & Optimization
              • Digital Supply Chain

              Lyall Cresswell, Founder & CEO of TEG, explores the hurdle presented by manual processes in the freight payment process.

              As global supply chains grow increasingly complex, the pressure to build supply chain resilience and efficiency has never been greater. One area with the potential to enhance both – and one that’s ripe for transformation – is freight payment solutions. 

              Many of today’s systems still rely heavily on manual processes, slowing down an industry that can’t afford to wait. In fact, for major transport and logistics providers, managing payments can be just as complex as moving the freight itself

              This presents a serious challenge for companies trying to scale in an increasingly competitive market.

              The critical role of speed and transparency

              Manual payment processes are more than an administrative headache; they’re a fundamental barrier to business growth. Today’s logistics providers lose countless hours manually processing documents, lining up payments, and responding to carrier enquiries, creating inefficiencies that ripple across the entire supply chain. 

              Modern network-based payment solutions can combine agile payments with real-time visibility, and can even automate the auditing process, which can transform operations. 

              Our data shows that by automating settlement solutions, providers have reduced back-office tasks by up to 90%, freeing up valuable resources.

              Facilitating collaboration to unlock efficiency

              The traditional approach to freight payments has inadvertently created friction within the industry. Even large logistics providers find themselves working with a limited pool of trusted carriers, while carriers themselves remain cautious about new partnerships due to typically lengthy payment terms. 

              Modern payment solutions break down these barriers by removing friction. When carriers know they’ll be paid within hours rather than months, they’re more willing to join new networks. This expanded carrier network gives logistics providers greater flexibility to meet customer needs and maintain service levels, even during peak periods or disruptions.

              Building cross-border trust 

              For logistics providers operating globally, payment transparency is paramount. Building trust across different currencies and regulatory frameworks has always been challenging. Digital payment solutions change this dynamic entirely. When payments are automated and fully traceable, both parties can spend less time on dispute resolution and more on strategic collaboration. 

              A digital audit trail means instant visibility into the status of payments, with the ability to catch any potential discrepancies before they become issues. TEG’s new freight audit tool will do this automatically; it can spot discrepancies instantly to reduce invoicing errors. This has the power to transform financial interactions from a potential source of tension to a platform for stronger partnerships.

              Additionally, innovations like our sister company Trustd, the market’s first digital ID and credentials verification app, provides another layer of security. Trustd verifies all business and operating information ensuring businesses are legitimate and their banking details are correct and accurate, removing the need for manual checks.

              Driving innovation for competitive advantage 

              Payment technology is becoming more than just a way to pay suppliers – it’s now helping companies grow and adapt. 

              Take TEG’s integrated settlement solution, SmartPay, as a prime example. It can process thousands of payments in seconds on one platform, and also offers non-recourse finance options providing the kind of ease, security and financial agility needed in today’s fast-moving and massively fragmented market. As an example, a premier time-critical freight business active on the TEG platform, Speedy Freight, transformed their payment processes dramatically using our technology.

              Members of the Accounts Payable team would spend days every month working through and paying up to 4,000 suppliers, and they were able to radically cut down this processing time. 

              By streamlining payments, service providers can work with an expanded network of carriers across wider geographies and also improve their own service offerings. The ability to do so is becoming increasingly crucial as supply chains grow more complex.

              The future of freight transport

              The transformation of freight payments extends far beyond technology. It’s about building a more responsive, transparent, and interconnected global supply chain. 

              As customer expectations evolve, the ability to move quickly and collaboratively will become even more critical. The future of transport and logistics belongs to those who can turn financial processes from a bottleneck into a competitive advantage.

              • Collaboration & Optimization
              • Digital Supply Chain

              Jonathan Colehower, Global Supply Chain Strategy Practice Leader at UST, looks at the trends that are poised to redefine supply chains in 2025.

              Supply chains have undergone profound transformations in recent years. These changes have been driven by disruptions ranging from the global pandemic that brought economies to a standstill to ongoing trade tensions and climate-related challenges. This persistent state of uncertainty suggests that disruption is far from over. Right now, it appears that the supply chain landscape will only grow more complex and politically charged. 

              To navigate this evolving environment, supply chain leaders must prioritise resilience, sustainability and innovation. Embracing technology, forging strategic partnerships and enhancing omnichannel experiences are key strategies that will empower companies and leaders to thrive amid uncertainty. Below we take a look at these three elements and the value they bring. 

              AI’s Transformative Role 

              Firstly, artificial intelligence is emerging as the ultimate shock absorber for supply chains. The technology is automating operations, generating real-time insights and seamlessly connecting systems. However, even before the pandemic, supply chain managers struggled with increasing complexities and rising customer expectations. 

              In e-Commerce, for example, acceptable delivery times shrunk from 7-10 days to 24 hours or less. Today customers demand real-time visibility and traceability. Therefore, AI’s ability to track every supply chain touchpoint from manufacturer to consumer has become an essential solution. 

              Beyond real-time tracking, AI enables predictive insights that help businesses proactively address disruptions and enhance resilience. However, for AI to deliver maximum impact, companies must align generative AI deployment with business objectives and workflows. 

              According to UST’s AI in the Enterprise survey of 600 senior IT decision makers the overwhelming majority ( 92%) said that their company’s AI implementation aligns with their strategic goals, demonstrating that leaders recognise the importance of this. 

              The key lies in identifying areas where AI adds the most value and re-thinking end-to-end processes accordingly. Done right, AI can revitalise business operations and elevate the industry as a whole.

              The Power of Strategic Partnerships 

              Next, globally strategic partnerships are becoming a cornerstone of modern supply chains. With globalisation intensifying interdependence – companies are finding that traditional business models no longer suffice. 

              The growing complexity and vulnerability of supply chains has made collaboration essential for reducing costs, increasingly agility and meeting customer demands. By leveraging each other’s strengths, companies can co-develop solutions, enhance operational efficiency and drive long-term growth.  

              At UST, we partnered with a global retailer to support the launch of a seamless “shop from home” digital store, ultimately helping the client achieve customer conversion rates of 4.5%. However, successful partnerships require a thoughtful approach – businesses must carefully assess the level of collaboration they require and adopt a forward-looking strategy to ensure sustained success. 

              The Rise of Omnichannel Customer Experiences 

              Lastly, the shift towards omnichannel customer experiences has become a defining trend in global supply chains. 

              The pandemic accelerated consumer demands for seamless, personalised interactions across multiple touchpoints including e-Commerce platforms, mobile apps and physical stores. As such, businesses can no longer rely on siloed multichannel options – instead they must integrate data and systems to provide a consistent and tailored experience at every stage of the customer journey. 

              Additionally, as customers continue to operate more frequently on digital channels, the demand for varied order fulfillment options from home delivery to shop in-store has increased. As such, omnichannel strategies and the ability for supply chains to communicate behind the scenes has become of utmost importance. 

              The future of supply chains lies at the intersection of technology, collaboration and customer-centricity. AI-driven intelligence, strategic partnerships and omnichannel integration will define the next era of supply chain management, helping businesses build resilience and adaptability in an increasingly complex world. Companies that proactively embrace these trends will not only mitigate risks but also unlock new growth opportunities, ensuring they stay ahead of disruption and continue to meet evolving customer expectations.

              • AI in Supply Chain
              • Digital Supply Chain
              • Sourcing & Procurement

              Chris Jackson, Chief Product and Technology Officer at Six Degrees, believes it’s not a case of if a cyber incident will affect your supply chain, but when. And, of course, how you respond.

              Managing increasingly complex and evolving cyber security risks across digital supply chains comes with the territory these days. No organisation is immune, and incidents like last year’s CrowdStrike outage show just how far the shockwaves from a mistake can reach. 

              Despite due diligence, a bug still slipped through into a software update – a very high profile reminder that procedures can break down even when endeavouring to adhere to best practices. This adds further weight to the seeming inevitability of a security lapse impacting your organisation, regardless of where it originated from. 

              In reality, it’s no longer a case of if a cyber incident will affect your supply chain, but how you will respond when it does.

              A never-ending supply chain

              Notwithstanding that supply chains are typically long and convoluted, to understand the full extent of their potential attack surface organisations must map all tiers, including indirect suppliers, agencies, contractors, and freelancers.

              This means not only considering who your own organisation buys directly from, but also who your suppliers interact with and purchase from. While this may seem interminable, it enables you to conduct a more authoritative risk assessment, as well as determine degrees of mitigation.

              Proportionality needs to be applied according to the type of supplier and the level of access they have to the corporate infrastructure. It’s a case of identifying the risk and assessing the scope of the potential damage that could result. This will avoid spending too much time on mitigating insignificant or low risks. But, generally speaking, it’s worth noting that too little effort is expended initially on understanding the true scale of the supplier ecosystem.

              It’s therefore important to go beyond typical boundaries, investigating what data is given to suppliers and what it can teach an attacker about your business that could enable them to launch a more targeted and effective attack on you specifically. Look at common vulnerabilities in their systems that you may have disregarded. This includes weaknesses in third-party software or infrastructure that could compromise data or operations, inadequate risk mitigation measures across their own third parties, and outdated or vulnerable technology systems.  

              With this visibility, calibrate risk profiles accordingly and don’t hesitate to take remedial action. This might involve updating contracts with more robust security requirements or even changing suppliers.

              Offensive cyber security

              It may sound obvious, but organisations shouldn’t wait for a security breach to happen internally or to start somewhere along the line before improving prevention and remediation plans. Proactively test the resilience of systems to assess how an incident could cascade through your ecosystem. 

              Penetration testing on its own is not enough. Be on the offensive with red teaming (attack simulation) programs and bring in external specialists with fresh eyes to help identify weaknesses internal initiatives may have overlooked. Bear in mind that a multi-faceted approach to security will give better coverage – it should never be one dimensional.

              And even with comprehensive security and attack simulation plans in place, it’s vital to test incident response and business continuity procedures.

              How thorough is your testing?

              Thorough testing your business continuity plans is vital to ensure you can rely on them to kick into action when an incident occurs. 

              Ask yourself fundamental questions. For example: is there a clean copy of the critical data I need to resume business operations? Is it appropriate to keep a full copy of the data, or should I redact certain information? How do my mitigation plans change, depending on what data is compromised? Different companies will necessarily come to different conclusions, but don’t wait for a security failure to see if the mitigations work. Test, and test again to uncover faults and deficiencies to ensure your organisation will be in a stronger position in the midst of a real event.

              It isn’t possible to forecast exactly the way the dominos will fall during a security incident, but ensuring a comprehensive approach to business continuity testing is the best preparation. Anything resembling a tick box exercise is not sufficient and could give senior management a false sense of confidence.

              Needless to say, managing supply chain risk is not a one-time effort – it’s an ongoing process that requires continuous vigilance, lateral thinking, and remedial action.

              All-round resilience 

              To build more resilient supply chains organisations must go beyond traditional risk assessments and adopt offensive cyber security strategies

              By seeking out weaknesses and simulating attacks, organisations can bring to the surface risks often overlooked by conventional methods. Offensive cyber security enables a deeper understanding of supply chain vulnerabilities, particularly those posed by third-party vendors. 

              This strategic shift not only improves defences but also scrutinises the efficacy of disaster recovery plans, essential for reliable business continuity.

              • Digital Supply Chain
              • Risk & Resilience

              Dr. Amit Kohli, Associate Professor at University Canada West, looks at the evolving role of RFID technology in the cold chain.

              This year, global supply chains will continue to expand along with the demand for perishable goods. As this occurs, the importance of maintaining products’ integrity and quality will only become more critical. Cold chain logistics are essential to the movement of these perishable products. A cold chain covers the transportation of temperature-sensitive products like food, pharmaceuticals, and agricultural items. In 2025, operating a cold chain incurs considerable challenges in adhering to regulatory standards, minimising waste, and ensuring transparency. 

              The advent of Radio Frequency Identification (RFID) technology has proven to be a game-changer in cold chain management. The technology provides real-time monitoring, accurate tracking, and improved operational efficiency.

              The Role of RFID in Cold Chain Logistics

              RFID technology utilises radio waves to transfer of data between a tag attached to a product and a reader. This facilitates effective tracking and oversight of items throughout the supply chain. In contrast to conventional barcode systems, RFID does not necessitate a direct line of sight. Without the need for a laser to scan a code, RFID is much better suited to automated and continuous data collection. When utilised in cold chain logistics, RFID offers essential insights regarding product location, temperature variations, humidity levels, and handling conditions. 

              By integrating RFID with Internet of Things (IoT) sensors, supply chain managers can gather and analyse real-time data. In doing so, they ensure that perishable items remain within designated temperature parameters. 

              For example, RFID sensors installed in refrigerated containers or storage areas can promptly notify stakeholders if temperatures surpass safe limits, thereby preventing spoilage and ensuring adherence to food safety and pharmaceutical regulations.

              Enhancing Transparency and Compliance

              Regulatory authorities worldwide, including the U.S. Food and Drug Administration (FDA) and the European Medicines Agency (EMA), implement stringent regulations governing the storage and transportation of temperature-sensitive products. The implementation of RFID technology assists companies in complying with these regulations by offering a reliable record of temperature monitoring and shipping information. This degree of transparency is essential in sectors where the quality of products has a direct effect on consumer health and safety. 

              For instance, the pharmaceutical sector extensively utilises RFID to monitor vaccine deliveries, ensuring that they consistently remain within the specified temperature parameters during transit. In the food industry, RFID-enabled cold chain systems can confirm that dairy, meat, and seafood items were transported under ideal conditions, thereby minimising health hazards and bolstering consumer confidence.

              Reducing Waste and Improving Sustainability

              Food waste represents a significant challenge within global supply chains. Organisations lose billions of dollars each year due to inadequate storage and handling practices. The implementation of RFID technology can greatly alleviate this problem by facilitating timely interventions. For instance, if the temperature fluctuates in a shipment of frozen products, RFID alerts can trigger immediate corrective measures. This helps prevent spoilage and minimise financial losses.

              Additionally, the incorporation of RFID within cold chain logistics enhances sustainability efforts by improving inventory management and curtailing overstocking or waste. Organisations can leverage RFID data to optimise logistics, enhance route efficiency, and reduce carbon emissions, thereby fostering environmentally sustainable practices in supply chain management.

              Case Studies: RFID in Action

              Food Industry  

              Walmart, a leading global retailer, has adopted RFID technology within its cold chain logistics to improve food safety and reduce losses. By incorporating RFID tags into perishable items, Walmart facilitates real-time monitoring and quick identification of compromised shipments. This initiative has led to a decrease in food spoilage, cost reductions, and enhanced consumer trust in product quality.  

              Pharmaceutical Sector  

              The distribution of COVID-19 vaccines highlighted the effectiveness of RFID in ensuring compliance with regulations and preserving potency. Pfizer and Moderna utilised RFID-enabled tracking systems to oversee vaccine shipments. This allows them to guarantee that temperature-sensitive vials were stored and transported under optimal conditions. The capability to gather real-time data and respond promptly was crucial to the success of the global vaccination campaign.

              The Future of RFID in Cold Chain Management

              As the pace of digital transformation quickens, RFID could play an increasingly vital role in cold chain logistics. Innovations in RFID technology, such as the introduction of ultra-high-frequency (UHF) tags and cloud-based analytics, will significantly improve data precision and predictive capabilities. The integration of AI-driven analytics with RFID systems can anticipate potential disruptions, streamline routes, and enhance the resilience of the supply chain. 

              Moreover, the combination of blockchain technology with RFID opens up new avenues for secure tracking and verification. The blockchain’s decentralised ledger can store data produced by RFID. This establishes a transparent and immutable record of a product’s path from the manufacturer to the final consumer. This advancement is especially pertinent in the fight against food fraud and counterfeit pharmaceuticals.

              Conclusion

              RFID technology is transforming cold chain logistics by enabling real-time tracking, enhancing compliance, minimising waste, and increasing transparency. As industries focus on efficiency and sustainability, the use of RFID-based solutions is expected to grow. By implementing RFID in cold chain operations, companies can protect product quality, foster consumer trust, and contribute to a more robust and responsible global supply chain. 

              The outlook for RFID in cold chain management is bright. The technology promises to advance the way that organisations monitor, manage, and move perishable goods globally. Organisations that embrace RFID innovations will be strategically positioned to address the challenges of contemporary supply chains while maintaining quality, safety, and efficiency throughout all phases.

              • Collaboration & Optimization
              • Digital Supply Chain

              Lorenzo Grillo, Managing Director and Sami Dhifi, Director at Alvarez & Marsal, examine the road ahead for cybersecurity teams protecting the supply chain.

              Companies around the world are emerging from a difficult year for supply chains. As 2025 continues, they must equip themselves with up-to-date knowledge on challenges, trends and innovations to formulate the best strategies to handle increased vulnerabilities. 

              This is particularly true of supply-chain cybersecurity, which focuses on securing the entire chain of suppliers and service providers that support an organisation’s operations. 

              From geopolitical tensions to ransomware and artificial intelligence (AI)-driven threats, several factors are likely to affect supply chains this year. The concept of managing supply chain cybersecurity is not new. However, the increasingly rapid shift towards digitalisation and interconnected systems has created new vulnerabilities. Increasingly, criminal organisations and state-sponsored actors are moving to exploit these weaknesses. Their targets range from corporations to critical infrastructure, for reasons ranging from financial gain to political objectives. Regardless of the motivation, the results are often regional and global supply chain disruptions. 

              The impact of a cybersecurity failure affecting a vendor, partner, or service provider can be disastrous for a company, an entire sector, or even a nation.

              Financial Impact and Cascading Effects

              NIST’s Cybersecurity Supply Chain Risk Management (C-SCRM) defines supply chain cybersecurity risk as “the potential for harm or compromise that may arise from suppliers, their supply chains, their products, or their services.” Securing a company’s supply chain from a cybersecurity perspective is addressed by international standards and regulatory frameworks such as ISO 27001, NIST CSF, and NIS 2.

              In the past few years, cyberattacks have severely impacted supply chains across various industries, a trend that we expect will continue in 2025. Ransomware attacks have compromised supply chain automation solutions, affecting inventory management, order processing and logistics systems. Significant hacking events have frozen critical resource distribution, prompting regulatory action to enhance cybersecurity measures for critical infrastructure. 

              It is not only businesses that are affected by such incidents. Cyberattacks in the logistics industry have disrupted and affected global trade routes, increasing transportation costs and creating supply chain bottlenecks. In cases of severe impact, the disruption of supply chains and business operations can even affect economic stability, highlighting the potential for hackers to exert significant influence on the real economy.

              What to Expect in 2025

              As we enter 2025, several geopolitical and technological trends are poised to shape the cybersecurity landscape. Here are some of our key predictions:

              Geopolitical tensions and digital sovereignty. 

              Governments will increasingly prioritise control over their digital borders. Cyber conflicts will continue to escalate, with major supply chain actors in sectors such as energy, transportation, and technology remaining prime targets.

              Continued focus on ransomware and extortion

              Both state-sponsored and independent hackers will likely target private sector entities for financial gain. Vendors and contractors will remain vulnerable entry points, enabling attackers to exploit trusted relationships to compromise downstream organisations.

              Increased attacks on Operational Technology (OT)

              Cyberattacks on machinery and robotics in industries relying on OT could severely disrupt production and service delivery, directly impacting supply chain resilience.

              AI-Driven Threats

              The commoditisation of AI may lead to malicious use of the technology by some attackers. At the same time, the process of companies adopting new technologies may create unintended consequences. In some cases, these consequences might end up exacerbating supply chain vulnerabilities.

              Addressing Supply-Chain Cybersecurity Resilience Challenges

              Securing supply chains from cyber threats is inherently complex due to the nature of supply chains themselves. Cyber disruptions in planning, sourcing, manufacturing or delivery can have immediate financial and contractual repercussions. Compounding this complexity is the interconnectedness of supply chains, with companies depending on both internal and external suppliers and customers. A disruption at any point in this network can cascade across multiple tiers of suppliers and customers.

              When it comes to securing supply chains, the challenge lies in managing not only IT systems—including on-premise and cloud environments—but also applications, databases, networks and OT. Despite these complexities, adhering to foundational cybersecurity practices can significantly enhance supply chain resilience:

              Know your processes and assets

              Maintain an accurate inventory of all critical systems, processes and dependencies.

              Understand third-party dependencies

              Identify and assess the cybersecurity posture of key third-party providers and their subcontractors.

              Apply cyber hygiene controls

              Implement vulnerability management, enforce access control policies, adopt secure development practices and establish backup and disaster recovery plans.

              Prepare for the worst

              Develop and regularly test robust incident response plans.

              These measures may be manageable for smaller organisations with limited assets and partners. However, large corporations with thousands of assets and numerous critical third parties require a risk-based approach. This strategy helps prioritise investments in security controls that mitigate business risks within the organisation’s risk tolerance.

              By combining foundational practices with a risk-based approach, organisations can better navigate the challenges in supply-chain cybersecurity and build resilience against future threats.

              • Digital Supply Chain
              • Risk & Resilience

              John Forslund, Senior Director of Product Marketing at Scandit, explores how next generation barcode technology is transforming postal logistics.

              The global postal industry has had a difficult time in recent years, with challenges only increasing in 2024. The industry simultaneously has faced declining letter volumes and increased operating costs worldwide. This has led some countries to take measures, such as Germany revising postal laws to lower delivery frequency standards in a bid to ease burdens. However, in today’s on-demand society, steps like these risk undermining service quality and customer trust in vital infrastructure. 

              Strict compliance regulations and heavy financial penalties from regulatory authorities have made the situation more challenging. For example, Ofcom recently fined Royal Mail £10.5m for failing to meet delivery targets for first and second class mail — for a second year in a row. The postal operator is required to deliver 93% of first class mail within a day, a target that the company missed by nearly 20% in the year ending March 2024. Many postal services are struggling to strike a careful balance between consistently meeting these service-level agreements (SLAs) whilst also keeping costs under control.

              The current state of fluorescent barcode scanning — is it good enough?

              Barcodes have been an integral part of postal operations for a long time, but few stop to consider the key role fluorescent barcodes play in making sure letters and parcels get where they need to go.

              Fluorescent ink is used to print barcodes that contain information like destination zip codes or delivery routes, allowing for easy detection and scanning by specialised sorting machines. This technology significantly speeds up the sorting and routing processes and has been part and parcel of postal automation for many years now. 

              However, these machines are mainly used for initial processing at major sorting centres, and not throughout the entire delivery chain — the dwindling parcel volume along the delivery route simply doesn’t warrant the investment in expensive UV scanners. Thus, postal workers cannot benefit from automated routing at subsequent touchpoints and instead have to manually sort the mail. Additionally, even at sorting centres, the process can sometimes require manual intervention in scenarios when smudged or incomplete ink leads to incorrect routing. 

              All this manual work makes the process prone to sorting errors and potentially causes delivery delays due to misplaced letters, eventually resulting in unhappy customers, frustrated employees,  compliance issues and significant fines. 

              Now possible: Fluorescent barcode scanning on smart devices

              One solution to the current status quo is fluorescent barcode scanning on the go. 

              As mentioned, historically only specialised machines in sorting centres could scan fluorescent barcodes, which limited their benefits to fixed locations. However, new developments in smart data capture software can enable any camera-based handheld device (e.g., smartphones or handheld computers) to perform the same function. This innovation represents a major leap forward by offering postal workers a new level of flexibility and efficiency without any hardware investment. For instance, it allows them to access automated routing information in real time, make corrections if needed, create an audit trail, and gather operational insights — anytime, anywhere. 

              It also unlocks other key benefits for postal services. By enabling additional scanning points throughout the distribution network, post services obtain real-time visibility into the movement of letters. This tracking capability helps organisations prove they are meeting delivery deadlines, thus creating an audit trail and lowering the possibility of penalties. 

              Case study: CTT

              Take, for example, Portugal’s oldest mail provider CTT Correios de Portugal. After integrating fluorescent barcode scanning capabilities into its workers’ mobile app, all of its 5,000 postal workers were able to capture and track fluorescent orange barcodes using their phones, leading to more than 40,000 scanned letters every hour and a read rate of more than 98%. 

              CTT therefore also gained access to a goldmine of actionable operational insights. When provided with comprehensive data regarding mail volumes and delivery patterns, postal services can identify high-volume areas, peak times, or workflow bottlenecks and work towards improving workforce and infrastructure planning, helping them meet strict SLAs and avoid hefty fines, in addition to enhancing customer satisfaction. CTT is now so confident in its new-found efficiency that it increased its audit sample size from 500 monthly items to 80,000.

              This scanning technology could also send recipient notifications very soon, updating customers when postal services dispatch, sort, or deliver a letter. Such features would enhance transparency and build trust with customers.

              A competitive edge for the future

              Given the critical need for postal services to reconsider their operations, the timing of this technology is crucial. By integrating this mobile data capture capability, they may address long-standing inefficiencies and more effectively adapt to changing customer demands and regulatory requirements. 

              This technology is transformative for the industry since it makes use of existing infrastructure to streamline delivery routes, improve compliance, and ensure customer satisfaction. By integrating smart data capture innovations like fluorescent barcode scanning on smart devices, the postal industry can tap into new efficiencies whilst avoiding significant hardware costs, unlocking increased profitability and ultimately securing a sustainable future for itself.

              • Digital Supply Chain

              Jon White, CCO of global shipping solutions provider InXpress, looks at the trends set to define the year ahead for the logistics sector.

              As we step into 2025, the logistics industry is undergoing significant transformations. These changes are being driven by technological advancements, sustainability imperatives, the e-commerce boom, and a heightened emphasis on customer service. 

              These trends are reshaping supply chains and setting new standards for operational excellence. It is vital for the logistics and courier industries to keep up with these innovations to remain competitive. 

              Technological Integration and Automation

              From AI to automation and robotics the vast integration of advanced technologies is revolutionising logistics operations. AI enables predictive analytics for demand forecasting, route optimisation, and risk management. By analysing historical and real-time data, logistics companies can anticipate disruptions, reduce delays, and make informed decisions.

              Moreover, courier platforms such as webship+ from InXpress offer real-time tracking of  shipments. This means that users have real-time visibility and their shipping consultants can easily spot and resolve any delays. This transparency ensures goods are delivered safely and on time, enhancing supply chain visibility.

              Lastly, automated warehouses, autonomous mobile robots (AMRs), and self-driving vehicles are streamlining storage, handling, and delivery processes. For instance, Walmart’s partnership with Symbotic aims to automate 400 pickup and delivery centres using AI-enabled robotics, enhancing efficiency and reducing operational costs.

              Sustainability and Green Logistics

              Environmental considerations are becoming central to logistics strategies. Consumers are largely the ones driving this trend through increasing sustainability consciousness. As a result, courier and logistics businesses need to meet this changing customer demand. 

              Companies are investing in electric heavy goods vehicles to reduce carbon emissions. Amazon’s order of over 150 electric HGVs for its UK fleet exemplifies this commitment to sustainability. Logistics providers are also adopting green initiatives such as optimised packaging and energy-efficient warehouses to minimise environmental impact. Sustainability is not only a regulatory requirement but also a competitive differentiator.

              E-Commerce and Last-Mile Delivery Innovations

              The e-commerce surge is prompting innovations in delivery methods, with delivery options like next-day delivery becoming a norm rather than a nice to have. Companies are also establishing micro-warehouses and local distribution hubs to facilitate same-day or even hourly deliveries, meeting consumer expectations for speed.

              Moreover, the use of drones and autonomous vehicles for last-mile delivery is becoming more prevalent. Regions across the UK are positioning themselves as hubs for drone delivery services, enhancing delivery efficiency and reducing reliance on traditional couriers.

              Enhanced Customer Service and Personalised Experiences

              Customer-centric approaches will redefine logistics services in 2025. Offering flexible delivery times, real-time tracking, and the ability to modify delivery preferences are becoming standard practices to enhance customer satisfaction. Furthermore, brands are increasingly adopting D2C (direct-to-consumer) strategies, allowing for greater control over the customer experience and fostering stronger relationships with consumers. 

              The bottom line

              The logistics landscape in 2025 is characterised by a harmonious blend of technology and sustainability, driven by the demands of e-commerce and the imperative of superior customer service. Companies that embrace these trends are poised to lead in an increasingly complex and competitive environment.

              • Digital Supply Chain
              • Sustainability

              Bernadette Bulacan, Chief Evangelist at Icertis, explores how AI and smarter contracting can help supply chains withstand financial risks and weather disruptions.

              European supply chains faced significant disruptions last year. These included ongoing freight transport delays at key border crossings due to new Brexit regulations and global ripple effects from incidents like the Suez Canal blockage. These disruptions cost businesses an average of $82 million each, denting annual revenues by up to 10%. 

              The 2025 landscape may grow even more complex with U.S. President-elect Trump’s proposed tariffs poised to reshape import and export dynamics while potentially increasing costs. 

              For procurement professionals and business decision-makers, this points to an urgent need for greater agility in supplier relationships alongside more resilient and responsive supply chain strategies. From shifting revenue models to restructuring vendor networks, contracts are the cornerstone of commerce. More and more, they are the key to accelerating financial outcomes. Yet inefficiencies in contract management and outdated contracting practices are draining millions in potential revenue. 

              From Risk to Opportunity

              Managing a large portfolio of supplier contracts is an intricate and time-consuming challenge. Each one has their own unique terms, conditions, and performance obligations. Recent Icertis research reveals that 90% of CEOs and 80% of CFOs acknowledge poor contract negotiation practices. These subpar practices result in leaving untapped value ‘on the table’ for their businesses. These missed opportunities are particularly glaring for procurement teams responsible for managing spend before contract execution. Additionally, unchecked supplier costs, inflation adjustments, and overlooked auto-renewals are also leading to significant revenue leakage across the post-signature lifespan of a contract.

              For instance, 70% of CFOs identified cost increases due to inflation as a leading source of financial loss. However, more than 40% of businesses are not leveraging inflationary pricing protections in contracts. These contract oversights not only create unnecessary expenses but also expose organisations to greater risks. This is particularly true as supply chain disruptions grow more frequent and severe. Taking action requires reimagining contracts as dynamic tools and data resources, with AI providing the necessary solution to effectively make this shift.

              Applying AI in Contracts 

              AI in contracting eliminates the dependence on antiquated ways of working or cumbersome manual processes, equipping businesses with a clear, real-time understanding of their supplier agreements. This visibility enables enterprises to pinpoint potential revenue drivers, identify missed renegotiation opportunities, and uncover costly hidden risks, positioning leaders to respond quickly and make better informed decisions. 

              AI-driven solutions for intelligent contracting simplify supply chain complexity by analysing agreements at scale. With actionable insights into what’s outlined in every supplier contract, and how suppliers are performing, business leaders are positioned to: 

              1. Navigate disruptions with agility. 

              By harnessing AI to identify supply chain vulnerabilities in existing contracts, businesses can effectively mitigate potential revenue losses and implement precautionary measures, such as price adjustment clauses and liquidated damages clauses within agreements. Additionally, companies can diversify their supplier base by entering into new contracts to establish contingency plans in preparation for potential disruptions before they occur.

              2. Transform financial weak spots into strategic advantages. 

              Poor contract management costs companies as much as 9% of their bottom line, and the stakes are only multiplying. By automating the monitoring of key contract terms and the parties’ obligations, such as inflation adjustments and discounts, organisations can reduce financial losses and ensure commitments are fulfilled. 

              3. Futureproof supply chains. 

              The future of procurement lies in the convergence of technology and strategic planning. As economic pressures grow and geopolitical risks become more rampant, businesses that adopt AI-driven contract management platforms will be more agile and resilient, positioning themselves for long-term success.

              Intelligent Contracting in Action 

              In today’s volatile environment, the ability to quickly identify problems and opportunities is crucial. Unpredictable events like floods or political unrest create bottlenecks, raise prices, and reduce stock availability, impacting a business’s ability to meet customer needs. 

              Consider the Panama Canal crisis. A climate-crisis-fueled drought resulted in a queue of 154 commercial ships with average wait times of 21 days. These delays impacted supply chains across almost every industry, hindering shipments, limiting production, and driving up costs. Businesses with AI-powered contracting were positioned to quickly identify impacted suppliers and adjust logistical strategies to ensure business continuity. 

              Another notable example is the adaptation of the force majeure clause, which gained critical relevance during the COVID pandemic. AI enhances the application of force majeure clauses in contracts by enabling businesses to automatically ensure they are included in every agreement and easily and quickly triggered, should a crisis or catastrophe occur.  

              The Bottom Line

              As we look to 2025 and beyond, procurement leaders have an opportunity to leverage contracts as a source of strength and operational value. Contracts are the foundation of business relationships, and effective management across the enterprise is imperative to safeguard financial health, reduce risks, and create more resilient supply chains in any economic climate. By adopting the right AI tools and forward-thinking approaches, organisations can avoid the financial strain that often accompanies unexpected disruptions. AI-powered contracting is an indispensable part of modern supply chain management, equipping businesses with the agility to not only address immediate challenges but also build greater resilience for future uncertainties. 

              • Digital Supply Chain

              Siddharth Rajagopal, Chief Architect EMEA at Informatica, takes a look at the role of data analytics in supply chains in 2025.

              It’s that time of the year when business leaders turn an eye to the future. What’s in store for the months ahead? What’s going to shape the challenges and opportunities the organisation will face? Where should we invest and where should we play it safe?

              Data is going to be a key driver of change in 2025. The quality and agility of businesses’ data strategy will make the difference as they navigate the ups and downs of the market. Manufacturers and logistics operators are facing sustained pressure, juggling the need to comply with evolving supply chain regulation, handle the impact of climate change, remain adaptable in the face of economic challenges, and work to meet their corporate social responsibility requirements. 

              To achieve this formidable combination of tasks while also driving commercial growth, companies need to prioritise good data processes. They need a complete, end-to-end view of their supply chain, not only to ensure they can appease regulators, but also to enable business success, giving them the insight they need to adapt to change at each level. 

              As tough as it can be to secure growth in a volatile market, the real challenge will be felt by companies that don’t develop systems that ensure their data is relevant, responsible, and robust. Organisations that fall back on incomplete or scattered data that delivers inaccurate results will soon feel the pinch of poor decision-making.

              So here are three key data trends for supply chain professionals to keep on top of: data quality, data visibility, and AI for data management.

              Data quality has to come first 

              When it comes to data strategy, quality underpins everything. If data is incomplete, out of date, or unusable, it might as well not exist at all. Organisations need to detect and migigate data quality issues early, before they proliferate across systems and processes. Observability tools and enterprise data quality tools play a crucial part here.

              As companies seek to improve their data quality, there are some critical factors to consider. The first is to identify and, if possible, remediate data quality issues at sourc. Addressing these errors and inconsistencies where they originate prevents them cascading into the rest of your supply chain processes and applications. 

              Another key area to work on is data observability. This essentially means ensuring that everyone who needs to know about possible data quality issues is kept informed in real time. Businesses should aim for proactive monitoring, with notifications rapidly going to the right stakeholders if patterns of poor data quality appear. Additionally, as data ecosystems and infrastructures become increasingly complex, robust data integration and interoperability is crucial. Integrating systems effectively ensures that data flows efficiently and accurately, allowing businesses to unlock the full potential of their data, while avoiding hold-ups caused by siloed or incompatible systems. 

              Visibility growing clearer

              Once data quality is assured, organisations need to put that data to use. For supply chain success, it’s crucial to have real-time insight into key information streams like supplier movements, product availability, and shipping routes. That means making the right data available to the right people, in the right format, at the right time.

              As a result, supply chain visibility systems need to include end-to-end monitoring and enable data-driven decision making. This means integrating both internal and external data in a trusted and timely manner. The best way to do this is to take a cloud-native data management approach, ensuring all your data is accessible and secure at all times. 

              Consider a product recall: a manufacturer must quickly trace affected items across a complex supply chain. 

              With high-quality, visible data, businesses can pinpoint the exact locations and quantities of defective products and rapidly communicate with retailers and consumers. And let’s not forget the importance of data visibility for ESG reporting. Without visibility into ESG-related data across an organisation and its supply chain, it becomes challenging to get an integrated picture of ESG performance. By implementing metadata management and data lineage, and maintaining a unified 360-degree view of all products and suppliers, businesses can make informed decisions based on trusted data.

              How AI and analytics are changing the industry

              Good data processes don’t just form the foundation for good decision-making and supply chain management: they also drive the development of next-gen AI applications that can transform how companies operate. 

              For example, AI can extract actionable insights from supply chain data much faster and to a far greater level of depth than was previously possible. It can identify trends and predict outcomes that would have been tough to spot in the past. 

              This capability will be a necessity for identifying alternative suppliers, creating more effective partnerships and getting the right products to the right places fast. However, the success of AI depends on orchestrating AI models with the right data at the right time, supported by real-time visibility and trusted data integration. 

              AI can also help automate data management processes, connecting the dots between technical and businesses’ meta data. Beyond ensuring data quality at scale, these technologies can help automatically classify data in line with sensitive and organisational policies. Metadata-driven AI models can help automate and improve the data management experience. Plus, as natural language models à la Chat GPT are merged into these systems, operators will be able to use intuitive prompts to discover and understand supply chain data visibility, and generate data management artifacts to support scaling of these insights. 

              In short, AI can connect the manufacturing chain to the supply chain, from start to finish.

              • Digital Supply Chain

              Olivier Chapman, founder and CEO of OCI Limited, looks at the year ahead for supply chain managers and explores why striking the right balance between sustainability and innovation will be key.

              It promises to be a big year for supply chain management. There are many challenges and innovations set to play their part as we head into 2025.

              Innovation and sustainability need to go hand-in-hand

              Artificial intelligence (AI) undoubtedly will have a role in helping to enhance predictive analytics, inventory management, and decision-making. Automation, including robotics and autonomous vehicles, also have a role to play. These technologies will continue to support the optimisation of warehouse operations and last-mile delivery. In both cases, organisations are hoping that automation will increase speed and reduce human error.

              Companies will become under even more pressure to adopt sustainable practices and will need to work towards reducing carbon footprints, waste, and promoting the re-use of materials. Circular supply chains are also gaining traction, where resources are kept in use for as long as possible.

              New technologies move further into the mainstream

              We’re likely to see more use of digital twins – virtual replicas of physical supply chain systems – which will allow businesses to simulate, predict, and optimise their supply chains in real-time. This technology helps in improving decision-making by modeling various scenarios.

              Distributed ledger technology (DCT), meanwhile, is helping increase transparency and security in supply chains, particularly for industries like food and pharmaceuticals, where traceability and authenticity are critical. It ensures that every step in the supply chain is recorded, preventing fraud and improving accountability.

              2024’s focus shift continues

              In the aftermath of disruptions like the COVID-19 pandemic, businesses now – and in 2025 – will focus more on building resilient and agile supply chains. This includes diversifying suppliers, building stronger relationships with key partners, and adopting risk management technologies to better handle unforeseen challenges.

              With the rise of e-commerce, we anticipate supply chains to evolve to handle faster deliveries and more complex logistics. Omnichannel strategies are now necessary to meet customer expectations for seamless shopping experiences across online and offline channels.

              While global supply chains continue to offer cost advantages, there’s a trend towards regionalisation, where at OCI, for example, we’re already seeing companies sourcing closer to home or to regional hubs to mitigate risks and reduce lead times, especially in light of trade tensions and transportation bottlenecks.

              Knowing your supplier’s supplier, or KYSS as we call it internally, is an approach to create a detailed understanding of the supply chain for companies, not only the identity of the suppliers that make up the eco-system but a detailed understanding of their financial strength, status within their local community and linked to human rights.”

              Skills shortages and the last mile

              The ongoing digital transformation in supply chains is creating a shift in required skill sets. Companies will increasingly seek employees with expertise in AI, data analytics, robotics, and other advanced technologies, and there’s a growing need for talent that can manage complex, globalised systems.

              Innovations in last-mile delivery, such as drones, autonomous vehicles, and crowdsourced delivery platforms, are reshaping the way organisations deliver goods to consumers, improving speed and reducing costs.

              Real-time data and advanced analytics are becoming critical for decision-making. Companies are leveraging data from IoT sensors, GPS, and other sources to track shipments, manage inventory, and forecast demand more accurately and this will only increase in 2025.

              There will always be challenges to overcome when it comes to supply chain. From natural disasters to geopolitical tensions in Ukraine, the Middle East and more, supply chains continue to face disruptions. At OCI, we’re always exploring more agile, flexible systems to react quickly to such challenges.

              Currently, the global supply chain industry seems to be struggling with labour shortages, particularly in logistics, warehousing, and transportation so there will be an increasing need to ensure that the workforce adapts to digital tools and new technologies.

              Inflation and rising transportation and raw material costs are, of course, always concerns. Organisations must find ways to mitigate cost increases while maintaining service levels and profitability.

              As supply chains become more digital, protecting sensitive data from cyber threats is a critical challenge. Blockchain and enhanced cybersecurity measures must be deployed to safeguard information.

              The pressure for sustainability reform isn’t going anywhere

              As governments and consumers push for more sustainable practices, companies will face increasing pressure to comply with environmental regulations and to be transparent about their environmental impact.

              These trends and challenges point to an increasingly complex and technology-driven landscape for supply chains in 2025. Overall, this means that balancing innovation with resilience, sustainability, and efficiency will be key for success.

              • Digital Supply Chain
              • Sustainability

              Sharath Muddaiah, Director of Strategic Solutions, 5G, Private Networks & IoT, at Giesecke+Devrient (G+D), shares his 5 supply chain predictions for 2025.

              The year ahead promises to be a strange, challenging time for supply chains around the world. From impending Trump tariffs and the climate crisis to the ongoing question of AI’s role in the global economy, C-suites are increasingly looking to their supply chains as a source of resilience, security, and value. 

              We spoke to Sharath Muddaiah, Director of Strategic Solutions, 5G, Private Networks & IoT, at global SecurityTech company Giesecke+Devrient (G+D), about what he expects to see shaping the supply chain sector next year. 

              1. Smart labels 

              2025 will see a marked uptake in the use of smart labels to monitor the transportation of goods. Sectors making increased use of the technology will include retail, shipping, insurance, and food and beverage. 

              Reduction in the cost of smart labels, combined with improvements to the technology within such labels, will drive this trend. Additionally, the continued battle for retailers in the rise of ‘non-delivery fraud’ will see demand for smart labels increase in the consumer sector for high-value goods. 

              The label’s versatility extends to its ability to track shipments of any size or type, emphasising its adaptability across the supply chain. Simply peel off the sticker from the back, stick it on your asset, and you’re set!  

              2. Securing the supply chain 

              2024 saw numerous incidents (in countries facing geopolitical tensions) of technological devices being tampered with. These breaches were brought about by security holes in the supply chain.  

              In October, the EU introducted the NIS2 regulation. The legistlation is intended to ensure security measures are adhered to throughout the IT supply chain. Essentially, IT providers will implement IoT technology that monitors and protects IT components while they are being shipped. Doing so will ensure they are compliant with this new regulation. Not only that, but it will also help them protect themselves and their customers.  

              3. Energy efficiency will be a key priority 

              Sustainability will continue to be an important priority for IT providers and customers alike. 

              When it comes to IoT and location tracking, providing energy-efficient technology is paramount, considering the small batteries such devices have on board. For this reason, clever management of cell triangulation alongside GPS technology will provide significant advantages.   

              4. 5G LPWA technologies gaining momentum  

              The main advantage that 5G LPWA technologies have over other types of networks, such as Wi-Fi, is its low power consumption. 

              This makes it ideal for use in smart applications. For example: smart labels, where battery life is an important factor for device design and operation. 

              5. Digital twin for supply chain 

              In 2025, the use of digital twin technology will become a standard practice within supply chain management. 

              This is thanks to the proliferation of IoT sensors and application of AI to digital twins, which will enable the dynamic tracking of simulated changes in real-world conditions, providing a powerful tool for predictive analytics and risk management on demand. 

              • Digital Supply Chain
              • Risk & Resilience
              • Sustainability

              Allison Ford-Langstaff, Managing Partner and Patrick Li, Consultant at 4C Associates, explores the potential of 3D printing to transform the supply chain.

              Have you ever seen the mesmerising movements of a Fused Deposition Modelling (FDM) machine in action, tracing intricate patterns layer-by-layer? Or experienced your design materialising from a resin bath with the magic of UV light? 

              Additive manufacturing (used synonymously with 3D printing in this article) is not a new concept. 

              However, we are yet to see the mass adoption of 3D printing in supply chains and operations. This is largely due to its slow production speed, limited material choices, and the need for post-processing. However, developments in 3D printing offer an opportunity for organisations to adopt the technology across supply chains and operations. The technology could even have a place manufacturing end products in various industries such as aerospace, construction and fashion.  

              How can 3D printing transform your supply chain?

              1. You can manufacture on-demand

              The increasing affordability of 3D printers have made 3D printing on-demand or make-to-order products more economically viable, especially for highly customisable products. Custom implants and dental moulds are some good examples. We have also been involved in the manufacturing of ‘miniature’ figurines for tabletop boardgame designers and enthusiasts. 

              2. Your supply chain will be resilient to disruptions

              3D printing enables local production, allowing production to be de-centralised. Each site can produce what is needed in house, reducing the dependency on parts produced by other locations and making it less vulnerable to supply chain disruptions. Businesses and communities can benefit from a de-centralised production, in some cases by the community itself. During the initial PPE shortage due to Covid-19, we helped to produce and donate hundreds of face shields assembled with polyurethane sheets to local charities and frontline workers in London. 

              3. You can reduce dependency on distant suppliers

              Similarly, businesses can become less dependent on foreign suppliers as additive manufacturing improves the capability of businesses bringing productions locally. 

              A good example would be car repair shops 3D-printing parts required. Inventory management is challenging due to the large number of car parts, for which the demand is relatively low. Repair shops often order lower-volume parts from suppliers only as demand arises. 

              By creating local production capability of 3D printed car-parts, it can reduce the order lead-time, especially from distant suppliers. This, in turn, would reduce the need of stock buffers. The average auto repair franchise makes $1.2 million per year, with COGS covering roughly 30% of their revenue. Assume that the franchise decentralises its network into 5 local regions which yields 20% COGS reduction from inbound logistics and margin, this will give $14,400 cost savings per printer annually. Implementing a network of metal 3D printers costing $80,000 each can achieve an ROI of 26%, assuming an average machine lifespan of 7 years. 

              4. You can drive costs out of your business

              Additive manufacturing yields very little material waste compared to traditional subtractive manufacturing as it constructs layer-by-layer. This is especially apparent when valuable materials are used, such as titanium alloys and carbon fibre composites in the aerospace industry. 

              It also has a high material efficiency when creating lightweight additively. These same designs would be significantly more costly to achieve with subtractive manufacturing methods. Furthermore, by enabling localised production, 3D printing can shorten supply chains and reduce transportation and logistics costs.

              5. You can fix, replicate and create

              When paired with 3D scanning and Computer Aided Design (CAD), additive manufacturing can create close replicas of existing objects. 

              Reverse engineering is especially useful in speeding up the time-to-market. The process is ideal for replicating and improving existing parts in the product development stage. Not only that, but it can also extend the usefulness of end-of-life products no longer supported by the manufacturer. 

              Apart from prototyping, we have also scanned, modified and printed parts for brackets and hand tools for repairing. This process proved to be functional, inexpensive and quick.

              novameat plant based pulled beef burger and fries

              There are, however, industry challenges

              There are ongoing debates on whether additive manufacturing is a sustainable and environmentally friendly practice. While it comes with the benefits of eliminating overproduction and lowering carbon emissions due to long-distance transportation, there are also environmental concerns on its harmful emissions. 

              Some additive manufacturing technologies involve the use of photopolymer resins which emits volatile organic compounds (VOCs) during the curing process, as well as potential soil and water pollution if the resin is disposed improperly. Direct skin contact with resins causes irritation, and inhalation of fumes can lead to respiratory issues.

              Reverse engineering has also resulted in key issues on patent violation as patented inventions can be replicated without permission, which in turn lead to counterfeit products and trademark infringement. This problem has been worsened by the rise of digital manufacturing; the enforcement of IP rights is particularly difficult as design files can be easily shared online. 

              3D printing offers a transformative potential for supply chains by enabling on-demand manufacturing, enhancing resilience, reducing dependency on distant suppliers, driving down costs, and facilitating repairs, replication and creation of parts. These benefits streamline operations, as well as making 3D printing a valuable asset for innovation: 3D printed shoes could be tailored to the form of a customer’s feet [source], cruelty-free meat products could be 3D printed to replicate the texture and structure of actual meat products [source]. 

              The versatility and economic benefits of 3D printing are clear, positioning it as a key technology for the future of manufacturing and supply chain management. While it is important to be mindful of environmental and intellectual property concerns, there are many ways 3D printing can transform your supply chain.

              • Digital Supply Chain

              Stefan Spendrup, VP, Northern and Western Europe at SOTI, explores the benefits of enhancing device visibility in the logistics chain.

              From scanning inventory when it first enters the warehouse to tracking parcels out for delivery, devices are heavily relied on by the transport and logistics (T&L) sector. When devices go offline or when applications malfunction, multiple points of the supply chain can be disrupted. As a result, staff productivity can be severely hindered. 

              This lost time quickly adds up. New data from SOTI reveals that T&L workers each lose an average of 11 hours a month to device issues. This is costly for companies, especially during the festive shopping season when demand is high.  

              SOTI’s data suggests that a lack of visibility may be the root of the problem. Over a third of workers reported an inability to identify downtime issues and fix them quickly as a key source of delays. 

              Coupled with ongoing labour shortages, this makes visibility, or a lack thereof, a crucial factor for businesses to address. Without doing so, goods can’t be delivered as efficiently and seamlessly as possible. 

              Tackling Tech Stress 

              A big part is making sure that employees have the necessary tools for their role. Vitally, those tools must also be charged, updated and ready to go. Yet, SOTI’s study found that over half (54%) of UK workers are experiencing increased stress due to device issues impacting their ability to get on with their job. This includes fast battery drain and apps being slow to load or not working at all. Much of this could be avoided if logistics businesses could take stock of their full fleet of company devices. Doing so would allow them to better monitor health and performance. 

              Another issue is the rising trend of device swapping within organisations. Almost three-quarters (71%) of respondents reported that device swapping was becoming more common. This is due to scanners being uncharged or not working, or there not being enough to go around. 

              While SOTI found that 82% of workers feel adequately trained in data security, this culture of sharing devices increases the risk of data breaches as employees may gain access to sensitive information not required for their role.  This can be prevented if each employee has their own well-managed, working device. Central visibility also means that if a device becomes lost or stolen, it can be tracked and locked down immediately. 

              Combatting E-Waste

              In addition to battling downtime, workforces are expecting more from their employers when it comes to sustainability, and some are even willing to walk out the door. SOTI’s report found that half of T&L employees would leave their jobs if their employer was not doing enough to protect the environment. And one of the biggest preventable issues is e-waste. 

              There needs to be a bigger spotlight on how businesses repair, reuse and improve existing devices as too many are thrown away for ‘shiny, newer’ models, simply because it’s easier. This rip and replace culture of devices needs to be addressed from a wider environmental perspective but the enterprise mobility industry has a huge role to play. By enabling better visibility and quick, remote fixes, organisations can reduce the swap mentality and focus on identifying device issues upfront. 

              This not only contributes to a more sustainable tech ecosystem but helps improve employee morale, enhance operational efficiency and bolster security. 

              Road to Success

              We’ve seen this in action through our work with logistics provider, DPD Ireland. DPD has a network of over 300 delivery vans and drivers within its network of depots. The company manages up to 25,000 parcels every single day. And this volume doubles during peak periods like Christmas. Due to these high volumes, it needed to ensure its devices were up to the task, allowing its workforce to get on with the job. With SOTI, DPD gained instant visibility over operations throughout the complete job cycle. Immediately, they began receiving updates on the state of devices so that issues could be dealt with quickly. 

              The Top Five Benefits of Increased Device Visibility:

              • Security. The T&L sector can ensure the security, compliance and protection of sensitive data by locking down managed devices. Critically, this can be done from any location at any time.
              • Deployment. Companies can rapidly deploy devices, content and apps, out to their fleet of devices. 
              • Tracking assets. Real-time tracking allows businesses to see the location and status of assets, so operations can continue to run smoothly. 
              • Increased productivity. Reduced downtime from device issues means staff can focus on getting the job done. 
              • Reduced e-waste. With access to device diagnostics and intelligence, managers can make more informed decisions on whether a device needs to be replaced or simply repaired.  
              • Digital Supply Chain

              Supply chain experts from Ivalua, DataDocks, SCALA, Brookfield, Project44, and more share their predictions for the future of the sector in 2025.

              With 2024 drawing to a close, we reached out to some of the industry’s leading experts to get their predictions on what the next year might hold for the global supply chain sector.

              The responses we received covered a wide range of topics, from warehousing to AI and cybersecurity. One thing remained constant, however: 2025 will be a year that poses significant challenges for supply chain professionals around the world, and it will take a combination of technology adoption, strategic planning, and collaboration to rise to them.  

              Understanding the supply chain to manage risk has never been more important

              Sue Williams, Managing Director at Hexagon Consultants

              “More in depth risk assessments will become increasingly essential. It’s crucial for businesses to have a deep understanding of their supply chain, conducting thorough risk assessments and scenario planning in order to foresee and mitigate risks before they become major problems. 

              Organisations need to ensure that they are mapping their supply chain network, ideally collaborating with suppliers to get as far down the supply chain as possible: consistently providing updates and regularly communicating to avoid any disruptions.” 

              Visibility, technology, and risk mitigation will separate 2025’s winners and losers 

              Phil Reuben, executive director at SCALA

              “We’ve experienced a series of turbulent years for global supply chains. With ongoing geopolitical changes and technological progress, 2025 is set to be another crucial year for building supply chain resilience.

              Trade tariffs proposed by the Trump administration on major manufacturers like China will have major implications for businesses with global supply chains. Very soon, businesses will have critical decisions to make about how they continue to source raw materials, manufacture, and ship products.

              “Furthermore, ongoing global conflict could threaten supply and distribution in certain global territories, necessitating more resilient and adaptable supply chain strategies. Nearshoring is emerging as a strategic response to disruption, with companies opting to bring production closer to key markets, thereby reducing transportation costs and mitigating risks. 

              “One area that could be increasingly key in creating resilience is effectively deploying emerging technologies. Those businesses choosing to integrate Artificial Intelligence (AI) across supply chain operations may reap the benefits of improved demand forecasting, inventory management, and general efficiency, for example. 

              “Ultimately, understanding your operations, making the most of technology, and mitigating risks in the supply chain will be critical in 2025.”

              2025 will be the year of smart, strategic warehousing 

              Ben Segelman, Head of Portfolio Management – European Logistics, at Brookfield

              “Throughout the latter part of 2024, we saw a return of confidence to the European logistics market as inflation began to turn and interest rates cooled off. As a result, we are seeing a number of large asset portfolios come to the market, as well as occupancy rates within our own portfolio growing – largely driven by built-to-suit projects with large corporates. As we look ahead to 2025, the European logistics market is poised for significant activity and transformation as tenants demand high-quality spaces. 

              “The primary themes driving the logistics landscape in 2025 will be automation, digitisation, and sustainability. Companies across the entire supply chain, from sourcing to fulfilment, will prioritise these elements, even as they navigate the challenges of rapidly evolving trends. 

              “This is why the role of the landlord will become ever more important in 2025. Businesses will increasingly turn to warehouse and logistics partners who can leverage the power of ‘connected networks’ to achieve maximum optionality from their space, such as unlocking access to land banks and the grid.

              “There will be a particular focus on premises in strategic, best-in-town locations that offer excellent transport links, as well as spaces which attract talent. A move to campus locations, such as multi-functional logistics parks, is therefore an emerging trend that I believe we will see more of as we progress through 2025.”

              The next generation of supply chain leaders will accelerate tech disruption

              Tom Perrone, SVP Global Professional Services at project44

              “2025 will be a transformative year for the supply chain – not just through the implementation of disruptive technologies, but also through new business models driven by a new generation of supply chain leaders.

              “Data shows that today, millennials represent most of the global workforce. Over the next few years, leadership teams are set to become a millennial territory.

              “This will undoubtedly cause a shift in processes and technological adoption across the supply chain, with millennials open to innovation based on their ability to quickly adapt and learn to use new platforms.

              “Here, we can expect the next generation of supply chain leaders to increasingly harness automation and AI to streamline workflows without sacrificing productivity.

              “At the same time, millennial employees prioritise sustainability and ethical practices in the companies they work for. With more millennials stepping into leadership roles, we can expect this shift to push more organisations to adopt new processes and technologies that enable more sustainable supply chain operations, as well as enhanced traceability to ensure socially responsible sourcing. Ultimately, this unique perspective and new set of leadership skills will help to drive innovation and enhance the resilience of supply chain operations.”

              Progress on sustainability starts with data 

              Jarrod McAdoo, Director of Product at Ivalua

              In 2025, data will be as important as ever as organisations face increasing regulatory pressure and growing consumer demand and expectations for sustainable practices. Organisations’ ability to collect, manage, and utilise data will be key to ensuring they don’t fall behind the competition.

              In addition to the need to comply with regulations such as CSRD and CS3D, initiatives like Digital Product Passports (DPPs) will gain traction, particularly in sectors like retail and battery production, to respond to growing consumer demand for transparency. Added pressure for circular initiatives will come from the EU’s forthcoming introduction of DPPs in 2027 which aims to tackle unsustainability by providing detailed digital records on product origins, materials, and recyclability. Forward-thinking brands, like Tesco’s F&F clothing range, and fashion brand Nobody’s Child have already taken steps toward this change, and more will follow suit next year.  


              “The real challenge and opportunity we’ll face in the coming year lies in identifying which solution providers will effectively address the comprehensive data management challenges presented. The technology must enable companies to facilitate data collection from different sources to track metrics, monitor progress, and identify areas for improvement, as well as report. We’re likely to see a phased approach, with the key focus being on balancing regulatory requirements with practical implementation. This will require significant investment in both technology and process transformation, but sustainability should be seen as an investment, not a cost.”

              Cybersecurity problems in the supply chain aren’t going away

              Dominik Birgelen, CEO of oneclick AG Group

              “In 2025, cybersecurity is likely to remain a priority for supply chain businesses. As supply chain companies leverage innovative solutions and digitise their operations, the risk of cyberattacks can also increase.”

              “According to Statista, approximately 183,000 customers were affected by supply chain cyberattacks worldwide in 2024. This makes cybersecurity a critical issue to address for supply chain businesses. Cyberattacks can easily disrupt supply chain operations, resulting in delays, lost revenue, and a damaged reputation. This, in turn, can hinder the long-term growth of supply chain businesses.” 

              “By deploying advanced solutions based on the Zero Trust Architecture (ZTA), supply chain operators can ensure that suppliers, warehouses, and logistics systems operate securely without interruption.” 

              In 2025, organisations will struggle to juggle cost reduction with managing supply chain risks 

              Alex Saric, Smart Procurement Expert at Ivalua

              “In 2025, as investment into peak procurement staff has stalled, organisations will need to juggle a stubborn focus on cost reduction against demand to re-architect supply chains so they are more flexible than ever before. This comes as geopolitical tensions mount, a shortage of critical materials remains, and more extreme weather events loom – all making the risk of supply chain disruption even more unpredictable.

              “Procurement teams will face a tough balancing act next year, so understanding how to optimise suppliers and spend in these complex times will be critical. Organisations will need to focus on diversifying supply chains to reduce risk of disruption and reliance on China. This means making sure they can build strong relationships with their strategic suppliers, and that they can identify alternative sources of supply in case of unexpected disruptions.”

              Geopolitics, economic pressure, and AI will shape the post-pandemic supply chain landscape

              Nick Rakovsky, CEO of DataDocks

              The post-pandemic supply chain transformation is about to hit its stride. 2025 will mark the end of reactive digitalisation and the beginning of truly intelligent operations.

              Three forces will define the year. 

              First, geopolitical tensions will intensify supply chain scrutiny. Border checks will become more stringent, documentation requirements more complex, and origin verification more demanding. 

              Second, the economic climate will force a bifurcation in the industry. Companies that have invested in automation and AI will pull decisively ahead of those still relying on manual processes and disconnected systems. The performance gap between digital leaders and laggards will become too wide to ignore, particularly in warehouse operations and logistics coordination.

              The third and most interesting force is the maturation of AI-powered compliance tools. These systems will transform how organisations handle regulatory requirements, turning what was once a burden into a competitive advantage. Supply chains will become simultaneously more compliant and more agile – a combination that would have seemed paradoxical just a few years ago.

              These changes won’t happen all at once. Most companies will take a “wait and see” approach in the first half of the year. But those waiting for perfect certainty before acting will find themselves scrambling to catch up when the market accelerates. 

              The supply chain industry has received its lessons about preparedness – 2025 will show which companies took those lessons to heart.

              The future of supply chain innovation lies with emerging technologies

              Adam Spurdle, COO, at Communisis Brand Deployment

              “Emerging technologies like Gen AI, blockchain, and IoT are revolutionising supply chain operations, with AI taking centre stage in marketing procurement categories, including in-store marketing materials, printed communications, and marketing incentives such as in-store purchase-linked redemption programs and couponing for large brands.

              As businesses in this sector aim to streamline complex processes, the granular insights provided by AI are proving indispensable. AI enables real-time monitoring and analysis, offering the visibility needed to optimise workflows and make data-driven decisions that directly impact efficiency and outcomes.

              For marketing procurement, advanced AI models are set to transform demand forecasting, particularly in areas like production scheduling for printed communications and inventory management for in-store marketing materials. AI-driven insights can also anticipate fluctuations in redemption program participation or coupon usage by analysing historical and IoT data patterns. These capabilities help prevent overproduction, reduce waste, and align procurement strategies with actual consumer demand, ultimately improving sustainability outcomes.

              Moreover, AI’s ability to automate routine tasks—such as processing procurement documents, analysing supplier data, or tracking marketing asset delivery—through intelligent automation and robotic process automation (RPA) will allow teams to focus on higher-value activities. This means marketers and procurement professionals can dedicate more energy to creativity and strategic decision-making, ensuring campaigns are innovative, impactful, and aligned with brand objectives as we move into 2025.

              In short, AI is not just a trend but a transformative force for marketing procurement, enabling smarter, faster, and more sustainable operations across categories. As these technologies evolve, their role in shaping efficient and creative supply chains for brands will only grow.

              • AI in Supply Chain
              • Digital Supply Chain
              • Risk & Resilience

              Ahead of Manifest Vegas 2025, Kyle Henderson, CEO of Vizion, discusses the importance of keeping a finger on the pulse and staying ahead of the curve in an ever-changing and transformative world.

              If the past few years have shown us anything, it’s that the supply chain is far from straightforward. 

              Supply chain leaders have had to become agile jugglers, balancing everything from global ‘black swan’ events to digital transformations, sustainability initiatives, and talent management. With so many moving parts, it’s no wonder the challenge can often feel overwhelming.

              However, aiming to simplify matters for supply chains is Vizion. Vizion empowers companies to track and monitor individual containers during the container journey and has recently launched capabilities to actively monitor 60% of global trade. TradeView, Vizion’s Global Trade Intelligence platform and dataset is designed to measure and analyse the flow of goods to identify risk and improve supply chain resilience. 

              Vizion’s container tracking solution seamlessly delivers the most comprehensive, standardised, and detailed container tracking events directly to any software system or spreadsheet. This empowers logistics service providers, shippers, and stakeholders with complete end-to-end visibility into the freight that fuels their business, ensuring they stay ahead of the curve. Too often, outdated data leaves companies in the dark when they need it most. Vizion’s real-time tracking solution provides its customers with instant updates, allowing them to monitor a container’s every move as it happens. Through Vizion, customers stay in control and make informed decisions with data that is fast and responsive.

              Speaking exclusively to SupplyChain Strategy ahead of Manifest Vegas 2025, Kyle Henderson, CEO of Vizion, explains why he thinks the supply chain industry is at a pivotal moment amid a disruptive geopolitical world and a new US administration and the knock-on impacts these events have.

              Kyle Henderson, CEO of Vizion

              Can you share some background on yourself and the business?

              Kyle Henderson: “I am the founder and CEO of Vizion, a leading company in the freight visibility industry. Vizion monitors, maps, and predicts global supply chains live. We provide unparalleled visibility into the flow of goods, enabling businesses and governments to identify risks, optimise logistics, monitor markets, and combat illicit trade. Imagine a world where you can trace the origin of every component in your product, or instantly detect anomalies that could disrupt your supply chain. That’s the power of having Vizion.”

              What inspired you to get involved in logistics?

              Kyle Henderson: “My career is all about using technology to change industries. I started back in 2015 with ClearMetal, where I realised how important logistics is. It’s how everything we use gets to us. It was important to use tech to make the whole process of moving stuff around the world way more efficient. I call this ‘using bytes to move atoms.’ Since starting Vizion, I have been focused on finding innovative solutions for supply chains and global trade. I am excited about the huge potential for tech to totally transform these areas.”

              What are you most looking forward to at Manifest 2025?

              Kyle Henderson: “Engaging with our customers and partners in person is a top priority for us. Events like Manifest provide the ideal setting for these valuable face-to-face interactions. Whether it’s on the bustling expo floor or during our dedicated Ion Stage event, these connections are invaluable for understanding the evolving needs of our customers and strengthening our partnerships.

              “Furthermore, Manifest is a dynamic event for discovering the next wave of innovation in our industry. We’re always eager to explore emerging companies and groundbreaking technologies that are poised to disrupt the supply chain landscape. Keeping a finger on the pulse of these advancements is essential for us to stay ahead of the curve and continue delivering cutting-edge solutions to our clients.”

              How do you think events like Manifest are contributing to the overall evolution of supply chain and logistics? What makes it so special?

              Kyle Henderson: “Biggest and broadest. Manifest brings the largest audience of attendees from all over the supply chain space. Whether there to learn, shop for solutions, or reconnect with professional networks Manifest is a wonderful place to discover software, hardware, and people solutions for conquering supply chain challenges.”

              What, broadly, do you think 2025 holds for the supply chain space?

              Kyle Henderson: “The year 2025 is packed with unknowns: new US administration, deepening geopolitical tensions, the redrawing of supply chain networks to optimise resilience vs. cost. We should see freight rates improve as freight volumes return push past 2010 highs. Needs around supplier risk and compliance will continue to grow as regulation and politics make impacts. We’ll see large corporates begin reorganising to take better advantage of tech, optimise costs, and rethink the geographies they do business in.”

              What does 2025 hold for your business specifically?

              Kyle Henderson: “For Vizion, 2025 is about expanding on our customers’ success with the TradeView platform. We continuously monitor 99% of the container freight assets and have unprecedented visibility into what is being shipped worldwide. This intelligence is used to help logistics operators, supply chain planners, and market analysts understand and predict live trade at unprecedented detail and scope. Logistics Visibility, Supply Chain Risk, and Trade Forecasting are at the heart of Vizion’s 2025.”

              Learn more about Vizion here.

              • Digital Supply Chain
              • Together in Events

              Ahead of Manifest Vegas 2025, Paul Heitlinger, General Manager, Autonomous Inventory Monitoring Service (AIMS), at Nokia, discusses how his organisation is boosting accuracy, efficiency and cost savings in the supply chain through tech innovation.

              Nokia is changing the game.

              In the pursuit of streamlined, customer-centric, and cost-effective operations, warehouse managers are presented with a difficult choice.

              They can either pour sizable resources into costly labour to oversee vast inventories, or they can accept the inevitable losses from shrinkage — the theft, misplacement, or damage of goods within expansive warehouse spaces. According to Nokia, this can lead to large annual inventory losses, not only inflating operational expenses but also jeopardising the timely shipment of products to customers.

              This is where Nokia has stepped in. The company has solved this dilemma via the revolutionary launch of its Autonomous Industrial Monitoring Service (AIMS).  Cutting-edge autonomous drones navigate warehouses with ease, scanning inventory in real-time and providing managers with near-continuous, accurate updates. The result? A significant boost in accuracy, efficiency, and cost savings.

              Paul Heitlinger is the General Manager, Nokia AIMS. In an exclusive interview with SupplyChain Strategy ahead of Manifest Vegas 2025, Heitlinger fills us in on the moves his company is making within the space and why 2025 is set to bring even further transformation.

              Paul Heitlinger, General Manager, Nokia AIMS

              Can you share some background on yourself and the business?

              Paul Heitlinger: “Hello all. I am an entrepreneurial leader with extensive experience in corporate innovation and entrepreneurship. In my current and most exciting venture to date, I am leading AIMS, a Nokia startup that uses autonomous drones, computer vision and AI to automate warehouse inventory cycle counting. The venture originated as a Nokia Bell Labs research project, progressed to a commercial launch and is now in an accelerated growth stage. Previously, I have held senior positions in companies such as Avis Budget Group, Verizon, Citigroup, Capgemini, and various startups, in varied roles including CEO, venture capital, corporate innovation, product management and strategy consulting.”

              What inspired you to get involved in logistics?

              Paul Heitlinger: “Logistics is an industry with vast efficiency improvement possibilities – there are a hundred thousand warehouses around the world that still operate manually with limited automation. The industry holds multiple opportunities for true innovation that improves logistics performance, efficiency, customer satisfaction and ultimately the bottom line. This is such an exciting space to be building a new service right now.”

              What are you most looking forward to at Manifest 2025?

              Paul Heitlinger: “The team and I are looking forward to interesting discussions around warehousing automation possibilities. I’m not just there to pitch the value of AIMS to prospective customers, but also to learn from my peers and thought leaders. It’s an amazing opportunity when the brightest minds in the industry come together in one place to learn from each other, network and have fun. Manifest isn’t too large or too small, it’s just the right size to sell, learn and create new relationships.”

              How do you think events like Manifest are contributing to the overall evolution of supply chain and logistics? What makes it so special?

              Paul Heitlinger: “It is a perfect opportunity to meet a lot of experts in the field, learn from them and share future visions. Attendees can explore a lot of innovative solutions and can bring back concrete, ready-to-go solutions already in the market for immediate implementation. Everyone, both customers and vendors, have something to contribute to the event.”

              What, broadly, do you think 2025 holds for the supply chain space?

              Paul Heitlinger: “In 2025, more and more companies will evaluate their operations on a detailed level. There are more opportunities for automation and analytics. 2025 will be an exciting year as we see more AI and ML solutions to help warehouse operators manage operations, sales and workforces. Add in uncertainty around tariffs and trade, and I think this will be an amazing year for both logistics companies and vendors working with them.”    

              What does 2025 hold for your business specifically?

              Paul Heitlinger: “2025 will definitely be a growth year for Nokia AIMS! We have gone through the start-up phase and are now expanding rapidly. The need for this kind of solution is evident and our capability enables warehouses to automate inventory counting 7-10 times faster and with higher accuracy and increased efficiency than manual counting. Nokia AIMS has a proven 30-40 % ROI over a three-year period, therefore it is truly a no-brainer to our customers. As a result, employees can concentrate on more value-adding tasks, and thus companies can increase employee satisfaction and decrease employee turnover. We look forward to working with our customers and making the product better than ever and helping our customers operate best-in-class warehouses.”

              Learn more about Nokia AIMS here.

              • Digital Supply Chain
              • Together in Events

              Ahead of Manifest Vegas 2025, Adam Ulfers, VP of Sales at Meter, reveals how his organisation is aiming to save customers time and money via its end-to-end network solution.

              In the fast-moving logistics industry where speed and efficiency are everything, fast and high-performance internet and Wi-Fi are essential to getting shipments out the door on time and keeping customers satisfied. 

              Network downtime isn’t just an inconvenience—it’s a costly disruption that can throw off delivery schedules and damage a company’s reputation. 

              Enter Meter, the innovative solution driving change in the world of logistics. Founded in 2015, Meter’s mission is to build enterprise-grade networks that are faster, more reliable, and more secure. With a full-stack approach that seamlessly integrates Meter’s own hardware, software, and operations, they ensure that companies can run smoothly on a modern, reliable network—no matter their size or sector.

              Speaking exclusively to SupplyChain Strategy ahead of Manifest Vegas 2025 is Adam Ulfers, VP of Sales at Meter. He explains the seismic shift from experimentation to the widespread implementation of transformative technologies within the supply chain.

              Adam Ulfers, VP of Sales at Meter

              Can you share some background on yourself and the business?

              Adam Ulfers: “Today, I run the global sales team at Meter. I’ve been in the industry for over a decade, most recently building and leading the global sales teams at Cisco Meraki. 

              Meter provides internet infrastructure for the enterprise. Alongside our partners, we handle everything needed to get great internet, networking, Wi-Fi, and cell coverage in any space. We’ve spent the last decade building a unified network stack: enterprise hardware, intuitive software, and operational support delivered to our customers for one, predictable monthly fee. Today, hundreds of customers,from growing startups to the largest hedge fund in the world, trust Meter to run their networks.”

              What inspired you to get involved in logistics?

              Adam Ulfers: “The logistics industry relies on fast and highly performant internet and Wi-Fi to get shipments out the door to meet delivery schedules and maintain customer satisfaction. Network downtime can be disruptive and extremely costly to businesses, so leaders in logistics are turning to modern networking solutions, like Meter’s, to ensure their devices remain connected. Logistics companies like Go Bolt, Stord, Veho, and others use Meter to scale their warehouse and shipping operations. With Meter, they can reduce their total cost of ownership, increase operational efficiency, avoid heavy upfront hardware costs, and always have the latest technology in their spaces.”

              What are you most looking forward to at Manifest 2025?

              Adam Ulfers: “We’re really looking forward to connecting with leading logistics companies to demonstrate how they can save time and money with Meter’s end-to-end network solution. Today, warehouses have robust networks with numerous Internet of Things (IoT) devices. Robotic pickers, scanners and cloud-based software stacks require a reliable, secure, and scalable solution. Meter can provide a streamlined solution and management support to enable IT teams to focus on more high-leverage tasks for their business. We’re excited to showcase Meter’s solutions to this audience, building meaningful relationships along the way.”

              How do you think events like Manifest are contributing to the overall evolution of supply chain and logistics? What makes it so special?

              Adam Ulfers: “Events like Manifest play a critical role in driving the evolution of supply chain and logistics by fostering innovation, collaboration, and thought leadership across the industry. Supply chain challenges are increasingly complex and can really benefit from cutting-edge technology and cross-industry partnerships. Manifest helps bring these elements together in one place, creating a unique environment for progress.”

              What, broadly, do you think 2025 holds for the supply chain space?

              Adam Ulfers: “The adoption of new technologies in the supply chain space is accelerating, driven by the need for greater efficiency, resilience, and adaptability. In 2025, I expect to see a significant shift from experimentation to widespread implementation of AI and ML, IoT and sensor technologies. It will be imperative to have a network that supports this influx of new technologies to ensure each component stays online and productive.”

              What does 2025 hold for your business specifically?

              Adam Ulfers: “We’re growing quickly, serving hundreds of customers today across the US, Canada, and the UK. Into 2025, we’ll continue acquiring new distributed spaces as enterprises look for a solution that makes their life easier. We’re excited to grow our business in the shipping and warehouse space–Meter was purpose built for it. All we need is an address and a floor plan, and we can take care of the rest. From ISP procurement to network design, configuration, installation, and management, and finally, ongoing support and upgrades we work with and for our customers along the way.”
              Learn more about Meter here.

              • Digital Supply Chain
              • Together in Events

              Industry experts weigh in on the role of technology in overcoming demand fluctuations, out-of-stocks, inventory mismanagement, increased cyber threats, and the other challenges posed by mega shopping events like Black Friday.

              Black Friday 2024 is over. This year, while customers’ enthusiasm for in-person shopping was muted, online retailers saw their revenues rise yet again year-on-year. While the shopping extravaganza can provide numerous opportunities for retailers, brands also face issues such as demand fluctuations, out-of-stocks, inventory mismanagement, and increased cyber threats — especially as online shopping continues to rise in popularity.

              This year, we spoke with a range of industry experts to take a deep dive into the challenges Black Friday poses for supply chains, and understand how the industry can use innovative tech to address them in the upcoming holiday shopping period and beyond

              Streamlining inventory management

              There are several challenges that retailers and supply chain brands face during Black Friday and inventory mismanagement remains at the top. During the busy shopping period, brands need to maintain high inventory accuracy for effective order fulfillment. According to Amber Hovious, VP of Marketing & Partnerships at Teamwork Commerce: “During Black Friday, the focus on stock management should become a top priority.” 

              “Being able to provide high-quality experiences is one thing, but it is a waste of time if a retailer doesn’t have a specific product available. With increased traffic both online and in-store around Cyber Weekend, the potential for stockouts, and ultimately, disappointed customers, increases significantly.” 

              Similarly, Dean Drew, President of the RFID Solutions Division at SML Group, highlights the crucial role of inventory replenishment during Black Friday. Frew believes: “Replenishment  during peak holiday sales periods is critical in order to avoid out of stocks in distribution centers and on the sales floor.”

              It is clear that retailers should find ways to navigate the right solutions to meet their specific needs. Teamwork’s Hovious suggests: “Once Black Friday sales begin, retailers need to utilise the right technology that can track inventory across all locations, from the supply chain to the shop floor. The right platform can keep an accurate view of all sales – both online and in-store – as well as stock, flagging when inventory levels begin to deplete. From here, associates can replenish shelves, or they can redirect more stock from warehouses to various locations depending on sales demand.”

              “Product availability can make or break a retailer’s performance during Black Friday.” — Amber Hovious, VP of Marketing & Partnerships, Teamwork Commerce

              There is no denying that brands should invest in cutting-edge technologies that can enable them to keep accurate track of inventory which is key not only to drive sales but also to deliver high-quality customer experience. Highlighting the importance of inventory accuracy, Hovious adds: “Product availability can make or break a retailer’s performance during Black Friday. There is no greater disappointment for a customer than discovering an item they want is out of stock. By getting their inventory practices right during Black Friday, retailers can maximize their opportunities for success.”

              When it comes to ensuring inventory accuracy, technology such as item-level RFID can be instrumental. SML’s Frew suggests: “By employing item-level RFID, retailers can easily track stock levels across their entire supply chain. This enables brands to identify individual products and components and trace them throughout the supply chain from production to point of sale.” Explaining why brands must use RFID technology during Black Friday, Frew adds: “It [RFID] provides retailers with supply chain clarity and sets the foundations for an efficient operation during Black Friday weekend.”

              Cybersecurity & crime during Black Friday

              Cybercrime remains a pressing concern during the busy shopping season. Dominik Birgelen, CEO of Oneclick AG Group points out: “Black Friday is often a busy period, providing countless opportunities for supply chain businesses. But, it’s also a prime time for hackers seeking vulnerabilities during the busy period. The supply chain sector remains a lucrative target for cybercriminals, having significant amounts of critical data.”

              Cyber attacks can significantly impact operations during busy periods, along with other severe consequences. Birgelen highlights: “Cyberattacks can easily disrupt supply chain operations, resulting in delays, lost revenue, and a damaged reputation. This, in turn, can hinder the long-term growth of supply chain businesses.” Outdated software and the lack of technologies can lead to increased vulnerabilities. To protect themselves from cybercriminals, retailers and supply chain companies should lean on robust security solutions. Birgelen advises companies to use zero-trust solutions. He says: “By deploying advanced solutions based on the Zero Trust Architecture (ZTA), supply chain operators can ensure that suppliers, warehouses, and logistics systems operate securely without interruption.” 

              In addition to cybercrime, theft continues to be a serious issue for brands, increasing retail shrink. According to Sarah Bird, Head of Local Services at NBCS: Supply chain crime has been making the headlines recently as a significant amount of cheddar was recently stolen from the London cheese producer Neal’s Yard Dairy – a fraudster impersonating a French retailer managed to scam the business.” Businesses must invest in significant in-store security measures to reduce losses while ensuring high-level security for their staff. 

              Black Friday and beyond

              To capitalise on Black Friday opportunities, businesses must first address inventory and security issues. As per industry experts, leaning on innovative technologies can be a wise choice for brands to empower themselves and drive growth. 

              Those who can get the right tech stack in place can operate effectively, navigate the season’s demands and achieve sustainable growth.

              • Digital Supply Chain
              • Risk & Resilience

              Executives at Manifest Vegas preview one of the hottest events in the supply chain calendar and why 2025 will be the conference’s biggest yet.

              2020 was a year to forget for lots of people.

              The COVID-19 pandemic caused disruption in almost all walks of life and shook the world to its very core.

              However, in amongst that chaos was also opportunity as Courtney Muller discovered.

              Today, she serves as President at Manifest Vegas as well as Chief Corporate Development Officer at Connectiv. Manifest brings together the most comprehensive ecosystem of those innovating and transforming end-to-end supply chain and logistics. It is a must-attend for those looking to discover how technology is transforming the way goods are moved around the world.

              As a result of the pandemic’s impact, Muller and her team had a long wait before Manifest could launch its first event in 2022. But, according to Muller, that actually acted as an advantage. “It was a blessing in disguise,” she tells us. “We had a two-year lead up to build the first Manifest. This is very unusual for a conference but it enabled us to penetrate the industry, not just in the United States but globally.”

              And it has quickly become one of the most hotly anticipated events in the supply chain calendar. With 6,000+ total attendees arriving from over 50 countries, there will be more than 1,500 shippers, 1,200 startups and investors and over 300 world-class speakers at the three-day event. Set to be hosted at The Venetian for the first time, Manifest showcases a unique combination of a global audience with an all-star line-up of speakers, exhibitors and networking all blended to make Manifest an unmissable experience.

              Early beginnings

              That launch event in January 2022 was the culmination of a significant amount of work by Muller and her team. Indeed, it could have been seen as something of a risk considering the uptake of virtual events in the wake of the pandemic. However, Muller was determined to make Manifest a success. “When we launched the event, the Omicron wave was in full force,” she reveals. “I can’t tell you how many conversations we had with people to reassure them we were still holding the show. It’s funny to look back now because everyone wore a mask that first year and that’s an important part of the journey. But you can’t beat in-person communication. It’s the best way to build relationships and network.”

              Katie Date, SVP, Industry Relations and Strategic Initiatives at Manifest, has been with the organisation for a little over a year. Date has 20 years of experience bridging businesses, research, and education in various supply chain roles. Currently, she leads efforts to build strategic partnerships, drive innovation, and promote diversity, equity, inclusion, and belonging (DEIB) in the industry. She also founded the Women in Supply Chain Initiative at MIT, a pioneering project that expands knowledge and resources to create more diverse and inclusive workplaces.

              People-focused

              Her journey to Manifest is an interesting one as she was recruited by Muller after delivering a keynote speech at the Women in Supply Chain Lunch at Manifest in 2023. “I was on stage talking about the topic of diversity and inclusion which is close to my heart and Courtney and I had a very short conversation backstage which really set the wheels in motion,” she explains. “I got to see the magic that was Manifest, meet the team and see first-hand what they were creating. A year and a half later, we’re still creating that magic.”

              Muller adds that recruiting Date was one of the most important moves her company has made so far due to the qualities she brings to the table. “Katie’s background and expertise is so important, and we both really care about DEI and gender diversity,” explains Muller. “It is a topic we connected on together. I had seen Katie quoted in a Wall Street Journal article which is how I came to know about her. I reached out to her LinkedIn, and I remember not hearing from her for a while so when I finally did, I was so excited and she ended up giving one of the best speeches we’ve ever had at the Women’s Lunch.”

              Innovation

              A new exciting element that Manifest is introducing is mentorship. As part of the invitation to the Manifest Women’s Lunch, conference organisers ask the C-suite level attendees whether they would like to be a mentor or mentee. Anyone who shows interest will be added to the event networking app for matchmaking before being paired up.

              “We are suggesting that these people can meet at the Women’s Lunch but they would obviously be able to meet before that if they would like,” says Muller. “Katie is going to talk about how to be a great mentor and how as a mentee you can get the most out of the relationship. We are hoping that at the end of the lunch, there are going to be lots of people hanging around who are meeting for the first time, potentially in a new mentor-mentee relationship, and that they will have been matched up by the Manifest technology. We are really excited about this.”

              Muller adds that one of the great things about the Manifest Women’s Lunch is that a significant number of men also attend. “Often when you go to women’s events, it is 95% women, but this event attracts an even spread and we have a lot of men asking questions at the end and really engaging to learn more,” she reveals. “It’s just such a great thing to see and I feel that many people walk out of that lunch learning something that they didn’t know before and adopt a new practice around gender diversity.”

              Navigating the supply chain 

              Given the disruptive nature of the supply chain in recent years following a barrage of issues ranging from COVID-19 to geopolitical tensions, Manifest aims to shine a light on the problems of the day and advice on how to tackle them. “I’m really proud that at Manifest we have sessions focusing on cutting-edge technologies like AI, visibility and autonomous vehicles, but we’re also looking at things like organisational design and change management,” explains Date. “Also by popular demand, we are expanding our shipper round tables. For shippers particularly, this is a great opportunity because shippers in a small group setting get to talk about the issues that are top of mind and walk away with some new connections and some real tangible solutions that can be applied in the supply chain.”

              Date’s primary area of focus is recruiting shippers to Manifest. With more than 6,000 supply chain leaders in attendance, Manifest is certainly creating quite the buzz in the space. “My aim is to attract more shippers to the event. With so many on stage bringing their larger teams to the event, it’s a great signal to the industry that this is truly the place to be with your peers,” explains Date. “A lot of people consider Manifest a little mini supply chain reunion because there are so many people from lots of different companies there. And we love it because we do the business at Manifest, but we also like to have fun with things to make it a truly immersive experience at every corner of the event.”

              Why Manifest?

              Manifest certainly offers something for everyone. With more than 150 conference sessions covering a range of aspects within the supply chain ranging from robotics and AI to nearshoring and sustainability, attendees will be spoilt for choice. The conference will offer an innovation stage on the expo hall where some 40 companies will present and demo their latest technologies and there will also be a startup area that will host up to 100 startups.

              “Our expo floor is unique because it offers so many opportunities to network and have fun with peers,” explains Muller. “We keep our audiences well hydrated with coffee bars, we have a beer garden and if you don’t like alcohol, we’ve got a mocktails area too. You can pet a puppy, swing a golf club, or even play an arcade game on the Manifest Expo floor while browsing the latest technologies. It’s an event that focuses on innovation, content, networking, and an incredible show experience. We invest in the things that make it a better experience for our audience.”

              After Party

              And following a packed three-day agenda at Manifest, Grammy-nominated and global megastar Flo Rida will perform exclusively for the conference on the Official After Party stage. With international hits such as ‘Low’, ‘Right Round’ and ‘My House’, Flo Rida has sold more than 80 million records worldwide. “The response has been great. Everyone knows Flo Rida and his music is extremely upbeat so we’re all really excited about this booking,” affirms Muller. “Every year, we try to get a great performer and I truly feel like Flo Rida has resonated with our audience.”

              Previous years has seen the likes of Ludacris, Nelly and Neo all perform at Manifest’s After Party. Date adds that the advantage of booking headliners is the close setting. “These parties are pretty small and you can get quite close to the performers,” she explains. “It’s a great opportunity to let your hair down and have a great time. It’s truly a celebration of everything that we’ve put into planning the event, but everything that the industry has put into making the content so rich.”

              Future plans

              Despite so much planned for 2025’s event, Muller and her team have no intention of slowing down. With more countries set to be represented than ever before at approximately 50+, Manifest is driven to go international. “In the 2024 show, we had 44 countries represented, and the year before it was about 35. We keep growing every year and we are now seeing people from all five continents attend our conference. We truly are a global event.”

              As part of that, the team’s long-term plan is to host an event in Europe, however, there are no firm plans for when or where this will be yet. “For now, our focus is on getting companies from outside the US to participate in Manifest,” reveals Muller. “About 15% to 20% of our speakers are from outside the United States and this past year we actually hired a European representative called Babs Baxter. We hired her from Logistics Business Magazine in the UK, and she’s helping us bring more European companies and get the word out in Europe about Manifest. This will be a constant drumbeat for us and we will continue to be global to ensure that our attendance is representative of people all over the world.”

              Targeting Europe

              Date adds that bringing Manifest to Europe where lots of multinational companies have headquarters will provide the additional ability to attract leaders who can’t necessarily bring their whole team to the United States. “Instead, they could bring their team to a regional European show and it’ll give us the opportunity to really expand on content and some of those intricacies in the supply chain,” she discusses. “What I’ve learned about travelling throughout the world is that almost everyone has a common goal to make the supply chain run smoothly. There are so many lessons that can be learned across fences, and I think that’s what Manifest does really well. It’s about bringing people together.”

              • Digital Supply Chain
              • Event Newsroom

              Welcome to the latest issue of SupplyChain Strategy!

              This month’s cover of SupplyChain Strategy features Schneider Electric’s Cassie Crossley who discusses cybersecurity leadership, securing the product lifecycle supply chain for software, hardware, and firmware, and protecting critical infrastructure. 

              For a global industrial technology leader like Schneider Electric, which provides energy and digital automation and industrial IoT solutions for customers in homes, buildings, industries, and critical infrastructure, there are few more important considerations. The company serves 16 critical sectors and has a vast digital footprint spanning the globe, presenting a complex and ever-evolving risk landscape and attack surface. As a result, cybersecurity, product security and data protection, and a robust and protected end-to-end supply chain for software, hardware, and firmware are fundamental to its business. 

              Overcoming supply chain challenges

              “For us, supply chain security means taking a holistic approach and considering every aspect from the beginning to the end of the entire product lifecycle,” she explains of her core activities. “That means product lifecycle security – we build and manufacture our own products, but also use third parties components so are responsible for the upstream supply chain as well. It also involves SBOM, source code governance, the security and risk management of the manufacturing process and facilities we use, the security of our products that become part of larger systems, and the ongoing work we do with customers through our field service engineers. Transversely, we also consider vulnerability management, cyber defence, incident response, and the various policy work I carry out with government organisations.” 

              Elsewhere, Adriano Garibotto, Co-founder and Chief Sales & Marketing Officer at Creactives SpA, discusses the generation of enormous benefits for CPOs and supply chain chiefs through a unique brand of AI. Plus, we speak with executives at Manifest Vegas to look ahead to one of the hottest events in the supply chain calendar and uncover why 2025 will be the conference’s biggest meet yet.

              Enjoy!

              Read the full issue of SupplyChain Strategy here.

              • Digital Supply Chain

              From risk and resilience, to AI and sustainability, supply chain industry experts weigh in on the biggest trends set to shape the future of the sector in 2025.

              The past 12 months have been a challenging time for the world’s supply chains. 2024 was shaped by geopolitical conflict, pivotal elections in the majority of the world’s largest nations, worsening symptoms of climate collapse, and the ever-changing conversation surrounding technology’s role in day to day life. If there’s one thing that’s remained consistent and predictable over the course of the past year, it’s a marked trend in chaotic, inconsistent, disruptive conditions throughout global supply chains. 

              Throughout this year and now, going into 2025, supply chain leaders have responded to these challenges — exploring new ways to unlock resilience while containing costs, embracing new technologies while remaining cyber secure, and walking the increasingly narrow line between failure and success that the supply chain industry is forced to tread. As the year draws to a close, we spoke to 10 experts from organisations throughout the supply chain sector, from technology vendors to logistics analysts, to find out what the supply chain industry’s leaders expect from the next 12 months (and beyond). 

              In 2025…

              … Visibility and control will remain key

              Steve O’Keeffe, RVP UK&I at Epicor

              “There are a few key strategies that distributors will need to focus on in the face of supply chain disruptions and inflationary pressures as we move toward 2025. First, it’s important to recognise the significant demand for products from the UK to Europe and beyond, which presents both opportunities and challenges. Managing this effectively hinges on one crucial asset: inventory.

              “Visibility and control are key. Distributors must optimise their ability to monitor stock — they need to be able to ensure that they have the right amount of product in the right areas to meet customer demand. Technology will be a major enabler in this, providing faster insights and helping to optimise decision-making processes. Distributors will need systems that allow them to act quickly, repositioning inventory closer to customers to reduce costs and improve delivery times.

              “AI will play a big role in helping distributors manage this. By analysing vast amounts of data — whether it’s from different distribution partners, product types, or warehouse locations — AI can provide insights that allow distributors to make more informed decisions on where to position stock for optimal efficiency. This will help with cost management and also enable faster, more agile responses to customer demands.”

              … Supply chain strategies and business strategies will become increasingly intertwined. 

              Tom Perrone, SVP Global Professional Services at project44

              “Before the pandemic, the planning and execution of a company’s supply chain strategy resided with only a few technically minded specialists. Next year, however, supply chain strategy will become even more intertwined with wider business strategies that centre around cutting costs, creating competitive differentiation and ensuring excellent customer service and delivery experiences.

              “Currently, supply chain and logistics costs account for 10% of an organisation’s overall spend. However, ongoing economic uncertainty will put supply chain efficiency high on the priority list for executive teams looking to cut costs. You can’t streamline what you can’t measure, so gaining end-to-end visibility of supply chain operations will be essential to identify areas to automate and minimise excess spending while enabling staff to focus on higher-value tasks. At the same time, this level of visibility will be important to compliance teams within large organisations that are faced with increased pressure to report on Scope 3 emissions reductions.

              “Meanwhile, customer service teams will become more involved, with the last mile of the supply chain having the potential to make or break customer loyalty. Here, new technologies to enhance supply chain visibility and provide real-time order intelligence will be invaluable to communicate with customers, particularly when it comes to unprecedented delays. Next year, digital tools that promote visibility and collaboration will be key to breaking down internal siloes and ensuring greater alignment.’

              Tariffs and geopolitical unrest will see new sourcing hubs appear across Asia and beyond – Alex Saric, Smart Procurement Expert at Ivalua

              “In 2025, we’re likely to see sourcing hubs appear in new areas across Asia and Eastern Europe – with the US, EU, and the UK continuing to impose tariffs against suppliers in countries like China and Russia. New supply chains will be created in areas close to tariffed nations, as organizations find new ways to buy critical materials or components while sidestepping eye-watering tariffs. This will be particularly important for industries impacted by shortages like raw materials, fuel, and semiconductors.

              “For example, the Taiwanese chipmaker TSMC has already agreed to build a third factory in Arizona, while U.S. chipmaker Onsemi has invested $2Bn to set up a full semiconductor production chain in the Czech town of Roznov pod Radhostem. We will likely see more of this type of investment over the next 12 months.

              “It will take time and investment to shift operations fully, but organizations will need to bolster their supplier visibility to identify new sourcing hubs and gain access to the products they need at a lower price.”  

              … Generative AI will solve its own skills gap

              Pascal Bensoussan, Chief Product Officer at Ivalua

              “In 2025, Generative AI (GenAI) will tackle the procurement and supply chain industry’s AI skills gap by becoming more autonomous and user-friendly. Despite plenty of experimenting taking place since 2023, many teams have not integrated GenAI into their day-to-day workflows. But, as semantic data retrieval, AI orchestration, and LLM technologies advances, Generative AI systems are becoming more intelligent and more autonomous. Next year, we will see the emergence of AI agents that are capable of understanding high-level directives and act autonomously on specific events, evaluate options, make decisions, and generate  detailed analytics, forecasts, and recommendations. Procurement and supply chain professionals will be able to interact with those AI-powered assistants by simply describing their needs in natural language, without having to master complex prompt engineering or coding skills. This will dramatically lower the barrier to entry for using – and benefitting from – AI.”

              “With more users across the business, GenAI will become the de facto corporate ‘business operating system’, fundamentally reshaping the user experience. Rather than being simple “one-and-done” features sprinkled across the spend management suite, assistants will act as a central interface or in the background, seamlessly integrating data sources, decision-making models, and workflow automations into one unified space. As a result, AI will dynamically adapt to support everything from procurement to demand forecasting, helping teams to focus on more high-value tasks and adding strategic value.”

              … Retailers will focus on nearshoring and resilience. 

              Rob Shaw, MD EMEA at Fluent Commerce 

              “Supply chain disruptions have been a cold shower for retailers this year. From the Red Sea crisis to the recent US port strikes, these events have been a shock to the system. Retailers didn’t realise how big of an impact it could have on their operations. They’ve been bitten, and now they’re shy. As a result, CFOs will be nervous about over-exposing themselves. 

              It’s cognizant of when COVID-19 hit. Initially, we experienced a massive shortage of products. Then, supply chains opened up and people over-ordered and overstocked. A lot of brands fell by the wayside as they overspent on purchasing products they couldn’t turn into revenue. It’s a balance between feast and famine – one that retailers will be paying closer attention to in the coming year. 

              Learning from these events, retailers will change the way they source goods. More near-shore supply chains could emerge as companies look to reduce reliance on the Far East. The introduction of export taxes in the US may also have a significant impact on overseas trade, possibly leading to shifts in market strategies for European brands as they reconsider their expansion plans.

              Retailers will also be looking closer at how they orchestrate and manage their inventory to ensure they can fulfil the customer promise. With real-time inventory data that shows what stock is available now and in back order transit, retailers can know for certain what they can promise to their consumers – and provide timely updates if disruptions occur.”

              … Supply chains will enter a new age of efficiency. 

              Holly Clarke, Product Manager for Inventory AI at Peak

              2025 will be the year of supply chain efficiency. With the explosion of Generative AI in 2024, excitement will begin to settle in the New Year. The focus will shift; emphasis will be less about the expectation of it doing ‘everything’ within the supply chain, and more about its practical use.

              This means supply chain staff will see the true value in AI’s breakdown of data, automation of some manual tasks, and the ability to ask questions about next steps. In the coming year, GenAI’s role will be focused on helping supply chains optimise efficiency and output within its strongest capabilities.

              Production planners, too, will see their roles change in 2025. With AI continuing to reshape the role, it is vital production planners are AI-literate, particularly as tech’s importance will grow. With less supply chain staff in the industry, leaning on tech is going to be more important than ever and production planners must embrace AI as a supporting tool in the workplace. Those who don’t risk being left behind. There may be less resources at hand, but AI will guarantee stronger outcomes.

              On top of this, there’s a misconception around AI that production planners need an extremely granular focus when it comes to planning, but this can actually hold you back. Higher level planning is much more effective, especially as it prioritises flexibility and the ability to be as agile as possible in the face of global issues.

              … Regulation has a role to play in maintaining supply chain resilience. 

              Simon Bowes, CVP Manufacturing Industry Strategy EMEA at Blue Yonder

              “Today’s supply chains remain volatile. From the ongoing Red Sea crisis, US port strikes, rising inflation and new global pandemic health emergencies, businesses are under immense pressure to identify and manage systemic risks in supply chains. 

              However, there is an answer and a way in which the Government can build a secure supply of critical goods, mitigate risks within the global trading environment, and support businesses with supply-chain resiliency. Introducing a government-mandated electronic supply chain trading network with end-to-end visibility would aid organisations with insights to see, understand, act, and learn from real-time information from the entire digital ecosystem. This should be based on an AI-powered unified platform that enables multi-tier orchestration, planning, and collaboration to accelerate processes with autonomous and semi-autonomous decision-making. 

              Think of it this way: just as services such as electricity and broadband are provided via government-mandated markets, creating an engine for supply chain planning could also be provided via a government-rolled-out network. If all trading partners in a supply chain can derive confidence in each other from having confidential electronic visibility of forecasts, inventory, shipments and invoices they will reduce lead times and excess inventory which releases working capital.

              It is time to take control of the systematic risks in our supply chains with one unified global supply chain operating system – unlocking the barriers essential for delivering long-term, sustainable, inclusive, and resilient growth.”

              … Supply chains will need to carefully navigate regulatory changes.

              Ricky Alfred, Director of Responsible Business, Communisis Brand Deployment

              “Next year will be impacted by the European Commission’s recent decision to delay the EU Deforestation Regulation (EUDR), giving businesses across the supply chain the new deadline of compliance by December 30, 2025. Looking forward to 2025, affected businesses, including our own, will be refining preparations, to ensure readiness to comply with the legislation.

              “While the EUDR is well-intentioned, it has faced considerable challenges. Developing nations have raised valid concerns about the intense compliance requirements and the investment needed from some of the world’s poorest farmers. Additionally, major economies like the US and China have expressed reservations, complicating traceability efforts for commodities.

              “This next year will be crucial for us all. It will allow us to thoroughly assess our supply chains, engage with our partners, clients, and suppliers to understand how we can work together to satisfy legislative requirements. A significant part of this effort will involve evaluating the systems we use and what we need to provide along the value chain to ensure compliance across all stakeholders. It’s also an opportunity to explore, in even greater depth, innovative technologies such as AI and blockchain to help meet these requirements effectively.”

              … Cyber security will be more important than ever.

              Dan Bridges, Technical Director – International at Cyware

              “As we look toward 2025, it is more crucial than ever to remember the importance of securing our supply chains against the ever-growing threat of cyber attacks and the harm these can cause. 

              “With increasing interconnectivity and supply chain complexity, breaches in one part of the ecosystem can quickly ripple through to other areas, making collective defence strategies more vital than ever to maintain business resilience. Organisations must stay vigilant and acknowledge the need to assess, monitor, and review their own cybersecurity practices as well as those of their third-party vendors. This shift will likely push companies to not only improve their own security postures but also to collaborate more effectively across industries. 

              “The coming year is set to be significantly influenced by regulatory frameworks like the EU’s Digital Operational Resilience Act (DORA) and the Network and Information Systems Directive 2 (NIS2). These regulations are already shaping the landscape by imposing stringent requirements on organisations to secure their supply chains and critical infrastructures, particularly in sectors such as finance and essential services. In the coming years, it is likely that such regulations will expand to encompass more industries, creating a uniform standard for operational resilience and cybersecurity risk management across the board.

              … AI and RFID will be technological cornerstones of the supply chain.

              Amber Hovious, VP of Marketing & Partnerships at Teamwork Commerce

              “As supply chain requirements evolve and businesses are presented with new challenges, the role of innovative technologies such as AI and RFID will become more important in 2025. Omnichannel retail has already taken retail by storm, and the supply chain industry acts as the foundation to any omnichannel success, where businesses need increased accuracy, visibility, and transparency of their supply chains.”

              “Solutions powered by AI and RFID are likely to remain in demand in 2025, solving supply chain challenges for businesses. The integration of AI into operations is expected to become more common as supply chain operators strive to gain higher precision and improve predictive analytics.” 

              … The retail supply chain will move beyond logistics. 

              Henry Ayres, Head of Engineering Practice at Daemon

              “In 2025, the retail supply chain will redefine itself as more than just a logistics process, it will be a strategic driver of customer loyalty. As competition tightens, Artificial Intelligence (AI) and data analytics will take centre stage, and supply chains will shift from multiple experimental investments to larger scale transformative tech solutions that deliver tangible ROI and impact the bottom line. This means no more AI for AI’s sake and retailers will double down on solutions that directly impact sales and optimise store operations.

              “One way we’ll see this step change come to fruition is the implementation of high-value product vending machines. In this system, instead of high-value and/or rarely purchased stock occupying shelf space, customers take a ticket for the product and retrieve the item at the checkout. This innovation not only frees up in-store real estate for more products but also mitigates theft and ensures consistency of product availability across locations—key to maintaining customer loyalty.”

              This article appeared in Issue 6 of the SupplyChain Strategy magazine. Click to read the whole magazine for in-depth interviews, analysis, and coverage of the biggest trends shaping the supply chain sector.

              • AI in Supply Chain
              • Digital Supply Chain
              • Risk & Resilience

              Oleksandr Martyshko, Senior Mobile Software Architect at Teamwork Commerce, on why supply chain efficiency is increasingly reliant on RFID technology.

              The role of radio frequency identification (RFID) technology in today’s supply chain is critical. Whether to enhance business efficiency or mitigate losses, RFID technology can significantly streamline retail supply chain operations through enhanced inventory visibility.

              RFID-powered real-time visibility holds the supply chain together

              Supply chain operations — including inventory procurement, storage, distribution, and transportation – rely heavily on accurate inventory data. Without real-time visibility into their stock, retailers are unable to make informed, timely inventory decisions. If they do not know, in real-time, which products are in high demand or have sold out, they can’t restock quickly enough. This can lead to missed sales opportunities and reduced customer satisfaction, ultimately sacrificing business profitability.

              RFID technology bridges the gap between retailers and their inventory, enabling real-time inventory tracking as it moves through the supply chain. As a result, retailers can precisely understand where exactly their products are, identify any red spots where items go missing, and take necessary action to mitigate losses.

              Additionally, the technology allows retailers to replace their manual inventory counting tasks with automated operations. Equipped with handheld RFID readers, products can be instantly scanned in bulk, at the item level. This accelerates both inventory audits and order processing. All this leads to a seamless supply chain where retailers have clear visibility of their inventory and can make effective decisions, faster. RFID, in turn, enables retailers to channel the valuable time of their staff towards more strategic, value-driven tasks. Employees can focus more time on providing high-quality customer experiences, ensuring in-store shoppers are assisted in the best possible way. 

              Ultimately, this allows retailers to maintain more sustainable supply chain practices, reducing waste and making their business operations more environmentally friendly. Retailers can minimise excess production, reduce emissions from unnecessary transportation and storage, and lower the risk of unsold goods ending up in landfill sites.

              Beyond inventory tracking 

              While RFID’s role in inventory management is critical, the technology offers much more than just enhanced inventory tracking; it also provides critical insights for demand forecasting. Retailers can use data provided by RFID tags to better understand purchasing trends, and predict future demand with greater precision. This allows them to adjust their procurement strategies accordingly, identify bottlenecks, predict demand, and optimise their inventory levels ahead of time. 

              Undoubtedly, retailers can significantly reduce the risk of supply chain disruptions using modern innovations. However, there are always chances of unexpected delays. Real-time visibility provided by RFID also enables retailers to take proactive measures to minimise the impact of such unexpected disruptions and drive business continuity. 

              The role of RFID has evolved over the years. From being a ‘nice to have’ technology in the past, RFID has emerged as an essential part of a supply chain ecosystem. Retailers must look for innovative ways to integrate the tech into their operations.

              • Collaboration & Optimization
              • Digital Supply Chain

              Ronald Kleijwegt, CEO of Vinturas, explores the need to balance security and interoperability when managing data in the modern supply chain.

              Data security issues have become a new frontier for supply chain disruptions in 2024. While much of the recent discussion around supply chain volatility has focused on international conflict, disturbances in key shipping lanes and ongoing trade tensions, those who work in international logistics have started to sound the alarm on the scale of cyber threats for supply chains. 

              Data disturbances and risk aversion 

              It is easy to see why supply chain managers are so concerned. The modern supply chain ecosystem thrives on data exchange between trading partners. But the exchange of important and often sensitive data between disparate systems and different trading partners leads to risk. What’s more, in today’s supply chain ecosystem the use of IT systems to optimise delivery is all but a given. However, this means when things do go wrong businesses are uniquely exposed to IT outages or data breaches. The CrowdStrike outage, to take a recent example, had a ripple effect across global supply chains, causing many companies’ operations coming to a near standstill.  

              However, technological backsliding or a retreat from the use of cutting-edge technology in supply chain ecosystems should not be the lesson taken from the increased prevalence of cyber threats. 

              Data sharing and collaboration do not come with data security issues by necessity. The important thing is for businesses to take a more considered approach when integrating data sharing technology into their supply chain operations. 

              The case against technological backsliding 

              To understand why technological retreat is far from the optimal strategy for companies worried about data breaches and cyber threats in their supply chain ecosystems, we need a better sense of the problems at hand. 

              Most companies are understandably wary of exposing sensitive data like intellectual property, pricing strategies, or production details through a data exchange platform. And this sort of anxiety does not stop with data exchange platforms. 

              To take another example, the recent experiences of many OEMs and LSPs with Transportation Management Systems (TMS) and visibility platforms have eroded trust. These solutions, intended to enhance collaboration, have in many instances collected information and data without explicit approval. Some organisations end up using this data, even if anonymised, for purposes beyond the original scope of the agreement, or even sold to third parties. This raises critical questions about data ownership and transparency within the supply chain ecosystem.

              Clearly, hesitation surrounding data security is a valid concern for supply chain managers and the natural reaction might be to retreat from using any platform, building data fortresses to insulate from risk. 

              This would be a mistake, however. Limiting data sharing hinders collaboration and reduces flexibility within supply chains. Without good data on the status of each linkage within a supply chain ecosystem, companies and their trading partners are running blind. This means that if data security issues do arise, they are even harder to diagnose and deal with. The key, therefore, lies in finding the right balance between data security and collaboration. 

              Setting up secure supply chain ecosystems  

              At its most basic level, a data exchange network with enhanced security features improves cyber security compared to traditional visibility platforms, offering robust security protocols, access controls, and audit trails. It is worth going the extra mile when integrating these processes. However, securing the data exchange network is just one piece of the puzzle for supply chain managers. 

              A truly secure supply chain ecosystem requires a multi-layered approach. Ultimately, building trust through transparency is key. Companies need to understand how their data is being used and protected within the supply chain ecosystem. And IT systems that have interoperability at their core are central to that objective. 

              Interoperability for supply chains means secure and seamless communication and data sharing between different systems applications and trading partners, technologies, and organisations. This reduces bottlenecks and provides the sort of data that stakeholders or security partners need to respond to issues in real time. What’s more, it enables the integration of diverse security protocols, ensuring that organisations can more consistently protect their data (and that of their partners) as it moves through various stages of the supply chain. Interoperability also facilitates collaboration and trust between trading partners by standardising data security practices, minimising vulnerabilities caused by isolated or incompatible systems. Ultimately, it strengthens the overall resilience of supply chain ecosystems, making them more agile and better equipped to mitigate risks.

              As always, there’s no silver bullet 

              Of course, it is important to remember that interoperable systems are not a silver bullet against cyber threats and that a multi-layered security framework remains essential. 

              However, supply chain managers need to reach a stage where they are confident in that technology that their systems are using. This is key to avoid technological backsliding and less efficient supply chain ecosystems, but also to ensure systems are secure in the face of modern cyber threats.

              • Digital Supply Chain
              • Risk & Resilience

              Shabbir Dahod, President and CEO of TraceLink, talks risk, resilience, and maintaining visibility in the pharmaceutical supply chain.

              At this year’s LogiPharma 2024 event, we caught up with some of the pharmaceutical supply chain sector’s thought leaders. We asked them about everything from digital transformation to AI and the climate crisis, hoping to learn more about the trends shaping the industry, and how their organisations are responding to the challenges ahead. 

              Here’s  Shabbir Dahod, President and CEO, TraceLink, discussing the most pressing issues facing the global pharmaceutical supply chain. TraceLink is a leading end-to-end digital network platform for intelligent orchestration of the supply chain. It enables visibility, traceability, and collaboration between supply chain partners. Through its Opus Platform, solutions like the Multienterprise Information Network Tower (MINT), and its B2N Integrate-Once™ network, TraceLink connects manufacturers, suppliers, distributors, healthcare providers, and regulatory agencies on a single platform. This enables seamless data sharing, real-time tracking of products, and ensures regulatory compliance. These benefits are especially important for for pharmaceutical products where patient safety and drug authenticity are critical. TraceLink’s solutions help reduce inefficiencies, prevent drug shortages, and verify timely delivery of critical healthcare products.

              1. What are your biggest takeaways from this year’s LogiPharma event?

              At LogiPharma, supply chain digitalisation emerged as a key theme. It highlighted how digital platforms are transforming pharmaceutical operations by offering real-time visibility, better coordination, and reduced inefficiencies. 

              Companies are increasingly relying on these tools to meet the growing demand for faster, more accurate delivery of medications. Another prominent topic was the use of AI for supply chain resiliency. Here, predictive analytics are helping companies anticipate disruptions and optimise inventory. 

              Additionally, DSCSA compliance was a major focus, stressing the need for digital tools to ensure traceability, product safety, and regulatory adherence.

              2. More broadly, what kind of shape does the pharmaceutical supply chain find itself in after such a remarkable few years? 

              The pharmaceutical supply chain today is navigating a period of intense transformation and pressure. 

              Factors such as COVID-19, political conflicts, and inflation have shown us the weak points in the supply chain, such as over-reliance on certain regions for manufacturing, a lack of visibility across the supply chain, and challenges in meeting demand surges. However, these challenges have given rise to great opportunities to transform legacy supply chain processes, which have previously held back the industry. 

              For example, we’ve seen tremendous innovation over the last few years. Companies are adopting AI to improve resilience, visibility, and collaboration across the supply chain. The focus is shifting toward greater agility and patient-centric approaches to ensure the continuous supply of essential medicines.

              Looking ahead, the pharmaceutical industry’s adoption of new technologies is creating a more resilient and agile global supply chain. 

              These advancements, coupled with a growing emphasis on patient-centric approaches, position the industry to overcome current challenges and build a stronger, more adaptable supply network. With continued collaboration and innovation, the future of the global supply chain holds great promise for ensuring the consistent delivery of essential medicines to patients worldwide.

              3. What do you feel are the biggest lessons that the last few years have to teach us about the future? And are modern supply chains prepared to deal with the kind of ‘black swan’ events we’ve seen recently?

              In recent years, supply chains have learned that resilience and adaptability hinge on real-time, end-to-end visibility across the entire network. This level of visibility allows companies to make proactive, data-driven decisions, swiftly reroute operations, and respond to sudden disruptions in ways that were previously unimaginable.

              The move towards digital transformation has accelerated the adoption of advanced technologies like AI and predictive analytics. These tools turn real-time data into actionable insights. It helps supply chains not only detect potential risks but also intelligently orchestrate responses. For instance, AI can analyse patterns in data to anticipate shortages, and automation can trigger adjustments in inventory or production levels before disruptions impact customer delivery.

              Furthermore, real-time visibility enhances collaboration with suppliers and partners across the globe. Rather than being limited to isolated insights, companies are now operating within interconnected multi-enterprise ecosystems where data is shared seamlessly across the supply chain. This transparency fosters a collective agility that strengthens resilience, ensuring that everyone from manufacturers to distributors to retailers can adjust in sync.

              With this digital transformation and the focus on real-time data, modern supply chains are more agile, resilient, and prepared to navigate future “black swan” events. The shift towards end-to-end network visibility and intelligent orchestration is not just about meeting today’s challenges. It’s also about setting a foundation for a new era of supply chain management—one where AI-driven foresight and flexibility become the norm rather than the exception.

              TraceLink’s network platform plays a critical role in feeding data lakes. It does this by capturing and consolidating vast amounts of real-time supply chain data from multiple stakeholders, including manufacturers, distributors, and healthcare providers. 

              This networked approach ensures that data, such as transactional records, inventory levels, shipment tracking, and compliance information, is aggregated and structured efficiently for analysis. By feeding this data into data lakes, businesses can leverage advanced analytics, AI, and machine learning to derive actionable insights, enhance decision-making, and optimise supply chain performance.

              For CSCOs looking to start their generative AI journey, the first step is to evaluate their current data infrastructure. Generative AI relies heavily on clean, high-quality data. Therefore, understanding the maturity of existing data systems, identifying gaps, and ensuring data governance policies are in place is critical. This involves assessing how well the organisation collects, stores, and manages supply chain data, as well as determining whether the current IT infrastructure can support the integration of advanced AI technologies​.

              Next, CSCOs should align AI initiatives with business goals, ensuring that AI use cases—such as demand forecasting, inventory optimization, or supply chain risk mitigation—are directly tied to strategic objectives. They need to prioritise areas where AI can deliver immediate and measurable value.

              It’s also crucial to build cross-functional collaboration between IT, operations, and supply chain teams. AI implementation requires a strong partnership between technical experts and supply chain leaders to ensure that solutions are both technically feasible and operationally relevant​.

              Finally, start small and scale. Pilot programs are an excellent way to test AI capabilities before putting them in place throughout the organisation. These pilots help identify potential challenges, refine AI applications, and build confidence within the organisation. 

              5. What’s the next step for pharma supply chain leaders and how can they take it? 

              The pharmaceutical supply chain can take the next step forward by focusing on a few key strategies. First, digitalising end-to-end information flows is critical because it lays the groundwork for every other advancement. Without digitalisation, supply chains lack the unified, real-time data necessary to track product movement, monitor quality, and proactively respond to disruptions. 

              Digital information flows make it possible to see and manage the entire supply chain as a connected ecosystem, breaking down silos and enabling faster, data-informed decisions at every stage. 

              Collaboration is equally important. By encouraging better integration between suppliers, manufacturers, and logistics partners through shared digital platforms, the industry can improve communication and alignment across the entire ecosystem.

              To build resilience and agility, the industry must diversify suppliers, regionalise production. Not only that, but it should use AI-driven forecasting to predict and mitigate risks. 

              Lastly, as the industry shifts towards patient-centric models, supply chains will need to adapt to handle smaller, specialised shipments. This is particularly true for sensitive products like gene therapies and vaccines. This can be achieved by investing in advanced logistics infrastructure, such as temperature-controlled systems, to ensure product integrity​.

              • Digital Supply Chain
              • Risk & Resilience

              New supply chain consultancy Kōse Advisory will provide actionable insights to organisations tackling the biggest problems facing the supply chain industry.

              Koray Köse, futurist and expert in geopolitical risk, supply chain technology, and strategic advisory, has announced the launch of Kōse Advisory. Specialising in providing actionable insights, Kōse Advisory focuses on the convergence of people, processes, and technology to create tangible business impact for its clients.

              Kōse Advisory: The Vision 

              Kōse Advisory’s vision, according to its founder, is to inspire and empower technology companies, corporations, and investors to navigate an ever-evolving landscape by helping them strategise for visionary success, prioritise transformative initiatives, and elevate their operations through innovative technology and AI. The organisation has committed to managing the convergence of people, processes, and technology. It will do so with a focus on effectiveness, responsibility, and competitiveness. 

              Sustainability is also central to its founder’s vision for the business. Kōse Advisory’s services also focus on ensuring the organisation’s comittment to a more resilient and responsible future.

              Kōse Advisory will serve a wide range of clients, including:
              • Technology Firms (Startups & Scale-ups). Companies eager to advance in market presence, investor and analyst relations, and efforts to scale.
              • Corporations on a Journey. Enterprises seeking technologies to enhance their value and supply chains while becoming more sustainable and resilient.
              • Venture Capital & Private Equity Firms. Investors exploring their next supply chain technology investment or looking for industry expertise to support their current portfolio through mergers and acquisitions.
              • Events & Conferences: Organisers seeking cutting-edge, research-driven content, engaging public speakers, and dynamic panel discussions.
              • Research Organizations and Consultancies. Firms looking to collaborate on advancing their coverage in AI, advanced technologies, and supply chain risk management.

              “In today’s interconnected world, sustainable supply chains are not just a competitive advantage; they are essential for long-term success. At Kōse Advisory’s, we empower organisations to harness the potential of AI and emerging technologies, transforming challenges into opportunities for growth and resilience,” said Köse. “We are dedicated to providing strategic insights that not only enhance operational effectiveness but also foster a responsible and sustainable future.”

              Kōse Advisory’s mission is to deliver actionable strategies and cutting-edge insights to technology companies, corporations, and investors. Going forward, the company will focus on creating tailored strategic plans. These plans will prioritise key initiatives, and leverage advanced technology and AI to drive operational excellence. “Our research into technology, geopolitics, and economics informs our approach to enhancing global value chains and procurement. We guide clients through every phase of transformation—from strategy development to implementation—while integrating sustainability to achieve lasting benefits for businesses and the environment,” added the company in a press statement. 

              • Digital Supply Chain

              As part of our LogiPharma coverage, Gísli Herjólfsson, CEO and co-founder of Controlant, answers our questions on the future of the pharmaceutical supply chain space.

              From natural disasters and geopolitical conflict to the threat of a future pandemic, the challenges facing global pharmaceutical supply chain operators are daunting. The global supply chain landscape is becoming more unpredictable and prone to disruption. Not only this, but supply chain organisations are, some argue, ill-equipped to tackle these challenges. 

              At this year’s LogiPharma 2024 event, we caught up with some of the pharmaceutical supply chain sector’s leading executives to learn more about them, their analysis of the trends shaping the industry, and how their organisations are responding to the challenges ahead. 

              Gísli Herjólfsson is CEO and co-founder of Controlant, which provides real-time monitoring solutions for pharmaceutical supply chains. 

              1. Would you be able to give me a brief introduction to your role and the company you work for?

              The seed for Controlant was planted when a group of friends were studying together at The University of Iceland, experimenting with wireless technology and real-time data access. We quickly realised that applications of simplification, automation, and real-time monitoring for supply chains for perishable goods added up to a business idea. Founded in 2007, Controlant was based on this idea. 

              The swine-flu epidemic in 2009 changed the course of Controlant permanently. We realised that our technology would have the greatest impact in pharma. By the time the Covid-19 pandemic broke out, Controlant had developed its pharma-validated devices, platform and services and was in collaboration with pharma companies around the world. The global pandemic put the company’s solutions to a test of speed and scale not seen before. The crisis proved the value that real-time visibility brings to pharma supply chains. 

              Today, Controlant is a global leader in the digital transformation of pharma supply chains. Its solutions are trusted by leading pharmaceutical companies and logistics providers to make their supply chains more efficient, reliable, and sustainable. Our vision is to unleash the power of people and technology to deliver zero-waste supply chains for patients, the planet, and our partners.

              Inside LogiPharma 2024

              2. What is the value of events like LogiPharma 2024? How important is this conference in the supply chain pharma calendar?

              Partnerships are incredibly important to us at Controlant. LogiPharma is an important venue for the global pharma community. The event gives us an opportunity to connect with our partners, customers, and industry experts.

              In-person collaboration on supply chain challenges and solutions, and sharing our expertise of real-time visibility for pharma supply chains, for example through our keynote, are important for continuous innovation in the industry. Access to industry subject matter experts, including speakers on critical challenges such as waste reduction, drug delays, sustainability, and regulatory change, helps us deepen our understanding of where the industry is heading and at what pace. These face-to-face interactions strengthen our partnerships with our customers. Not only that, but inspire us as we develop new solutions to advance the industry in a way that benefits patients and the planet.  

              3. Is there anything that makes this event stand out for you? How is it different from others you’ve attended?

              What sets LogiPharma apart is the collaborative environment which encourages the development of forward-thinking strategies, allowing attendees to future-proof their supply chains with robust technologies and visibility platforms. The biggest takeaway from this year’s LogiPharma was the opportunity to engage with colleagues and customers. Through networking with them, we aim to better understand what matters most in today’s supply chain landscape. 

              4. What are the biggest takeaways from this year’s LogiPharma for you?

              It was clear that many pharmaceutical supply chains are still operating with outdated technology. This hinders supply chain visibility, process automation, and optimisation of supply routes. There is a significant opportunity to enhance efficiency, drive digitalization, and improve sustainability efforts across the industry.

              One of the major barriers holding companies back is the reliance on disparate systems, inconsistent data models, and fragmented business units. The discussions at LogiPharma revealed a clear urgency to future-proof supply chains with the best technology available, such as real-time visibility technology, and ensure any solution implemented is sustainable at scale.

              It was inspiring to hear from some of the most forward-thinking companies and brightest people in our space. These people have embraced technology to future-proof their supply chains, addressing the triple bottom line of people, planet, and profit.

              5. Given the backdrop of the global disruption, how would you sum up the pharmaceutical supply chain space today? 

              The Covid-19 pandemic was a great testament to learning by embracing the impossible. Controlant had the privilege of being a part of a collaborative effort defined by unprecedented willingness from an entire ecosystem to embark on a transformational journey. Faced with the task of delivering COVID vaccines in record-breaking time at a global scale, transformation was the only way. By embracing technology and working in a trusted partnership, the outcome was the safe delivery of billions of doses of vaccines shipped to destinations around the world with a 99.99% success rate. 

              The pandemic and other disruptions to global supply chains have only highlighted the impact of real-time visibility on all aspects including patient safety, efficiency, resilience, and sustainability. With impressive growth in drug development and clinical trials – including new, revolutionary treatments on the horizon such as cell-and-gene and personalised medicine – the parameters and challenges placed on pharma supply chains will only grow. Without real-time visibility, pharma supply chains stand to become a bottleneck rather than an enabler for treatments reaching patients worldwide without delay, while safeguarding product quality and minimising environmental footprint. 

              6. What do you feel are the biggest lessons supply chains have learnt over the past few years? Also, how well equipped is the modern day supply chain to deal with ‘black swan’ events?

              The implications of not taking leadership when you see new technology on the horizon is triple negative effect. Delaying hurts patients, planet and profits. 

              Just as the pharma industry is making great strides by applying technology such as AI to drug development, clinical trials, diagnosis, there are vast opportunities in applying technology to the supply chain to reduce waste and ensure patient safety throughout. 

              Major events in recent years have showcased the value of having a single source of truth, data that is accurate, reliable and in real time, and sharing the data with all stakeholders involved in the process of getting the product safely, efficiently and sustainably to its destination. Adopting real-time visibility is a game-changer, especially when dealing with deviations or extreme events.

              Sustainability in the supply chain 

              7. Sustainability is an important item on most Chief Supply Chain Officers’ agenda. Amid government legislation and changing customer demands, is a sustainable supply chain a non-negotiable in today’s world?

              Controlant’s zero-waste vision for pharma supply chains is at the heart of everything we do, whether internally in our operations or in the solutions we develop for our customers. Tackling waste along the pharma supply chain while not making any compromises to patient safety is the key driver in all we do.

              There is no planet B. That makes it even more important that we partner for impact along the value chain for positive impact.  

              Our customers are highly ambitious, not just when it comes to treatments, vaccines and medicines for patients to improve health outcomes and quality of life for as long as possible. They are also very ambitious when it comes to their sustainability impact. Our customers need like-minded partners like Controlant that can support them with measuring and reporting the environmental, social, and governance performance. We are their strategic partner for sustainable supply chains, enabling them to meet their sustainability targets.

              8. In what ways have you incorporated sustainability into your own operations?

              Controlant has a clear vision and demonstrated track record for incorporating sustainability into its operations. Not only that, but we also extend our impact beyond our own operations, to customers, partners, and the wider community. 

              With an estimated 30% of all medicines wasted globally, the greatest impact we have is through our real-time visibility solutions that enable pharma companies and logistics providers to reduce waste along their supply chain. With data at their fingertips, the pharma industry can take proactive steps to reduce waste from lost or discarded medicines and vaccines, and reduce the need for extra manufacturing and transportation of safety stock, thereby lowering emissions, costs, and time required to get medicines and vaccines to where they are needed.

              The Saga logger, our flagship IoT device, is re-usable and enables our customers to reduce emissions by 86% per pharma shipment. At our service centres, we repair, recharge and recalibrate devices for reuse. Our devices are eco-friendly and designed for extended durability. The first life-cycle assessment of a Controlant product was conducted in 2023 for the Saga logger. The assessment revealed that Controlant avoided more than 8,203 tonnes of CO2 equivalent for its customers in 2023, the equivalent of driving more than 30 million kilometres in an average fuel-powered passenger vehicle.

              On our journey toward sustainability leadership, we have reached several significant milestones. In May 2023, Controlant’s science-based target to reduce scope 1 and 2 emissions by 42% by 2030 was validated by the Science Based Targets initiative. This made Controlant one of the first companies among industry peers to have a validated target. We are proud to report that our overall emissions decreased by 68% in 2023, with a 38% reduction in scopes 1 and 2, putting us on track to meet our science-based target. 

              9. And how else are you promoting sustainability?

              Major ESG rating agencies also endorsed our progress and commitments towards sustainability. In 2024 EcoVadis, the world’s most trusted business sustainability rating provider, rated Controlant Silver. That placed us in the top 15% of more than 125,000 companies rated globally from a variety of industries. Controlant’s coordinated action on climate issues was recognized by the Climate Disclosure Project (CDP), the global non-profit that runs the world’s leading environmental disclosure platform, with a B- rating. In addition, we also received a B rating in the CDP Supplier Engagement Rating, which measures the company’s performance on governance, targets, Scope 3 emissions, and value chain engagement. 

              Controlant is a participant of the UN Global Compact, and supports the United Nations Sustainable Development Goals. Community engagement is integral to Controlant and its culture, connecting the company beyond its traditional value chain. 

              By collaborating with local causes and initiatives, we strive to put our weight on the scale when it comes to our social performance and give back to the communities that we are a part of. A flagship of our community engagement is our partnership with UNICEF, launched in 2023, with a focus on child immunisation. As part of the collaboration, the two partners, joined by the Chief Epidemiologist of Iceland, launched an awareness campaign on childhood vaccinations in Iceland in early 2024, spotlighting immunizations as one of the most effective ways to prevent infants and children from falling seriously ill or dying from preventable diseases. Our volunteer day is another way we empower our global team to have a positive impact on the community. It gives every member of our team the opportunity to take one paid day to pursue volunteering activities.

              The future of the pharma supply chain

              10. What’s next for the pharmaceutical supply chain industry?

              Future-proofing the pharmaceutical supply chain requires a forward-thinking approach, built on a foundation of strong partnerships and collaboration. In today’s interconnected world, no single entity can drive meaningful change alone. By working together across the value chain, we can tackle the complex challenges that lie ahead.

              It’s also essential that we embrace technology with confidence. The next evolution of our industry will be powered by real-time data. Accurate, precise, and actionable insights are critical for proactive decision-making. Real-time visibility enables companies to become more proactive and agile. It means they’re not just reacting to disruptions, but anticipating and strategically managing them.

              The digitalization of supply chains is the key to unlocking these insights. By harnessing the power of data, pharmaceutical companies and logistics providers will be better equipped to drive efficiency, reduce waste, and enhance their ability to deliver life-saving therapies to patients worldwide. This is how we move the industry forward—by leading with innovation and a shared commitment to excellence.

              11. Are there any of Controlant’s exciting projects, past or present, that you’d like to highlight?

              Controlant provides a holistic set of solutions for pharma supply chains encompassing IoT devices, the cloud-based Aurora platform, and dedicated services including our 24/7 monitoring and response teams. Our comprehensive solution offering puts us in a unique position to apply our industry expertise and technological leadership to invent new solutions that help pharma and logistics providers future proof their supply chains. 

              Highlights from our product pipeline include Zero-Touch Release, our recently launched Supply Chain Soft Spots, and the Saga Card, now in the pilot phase. 

              Controlant’s GxP-validated “zero-touch” automated release process is leading in automating supply chain processes to improve resilience and reduce the risk of disruption. The zero-touch release application automates the product release process. This simplifies and accelerates release processes while relying on verified data sources to ensure quality standards. Using this platform, pharmaceutical firms can drastically reduce lead times and save on work hours. The zero-touch approach speeds up time to market, improves OTIF performance, reduces expenditure, and minimises carbon footprint. 

              The Supply Chain Soft Spots dashboard addresses inefficiencies in the supply chain. It helps customers identify the lanes and other places along the chain where issues such as temperature deviations occur. Supply Chain Soft Spots is a dashboard with an interactive map-based interface. The solution allows for identifying where critical temperature excursions occur with Points of Interests, such as airports and harbours, automatically mapped through 3rd party data.

              12. How exciting a future does the pharmaceutical supply chain have? 

              For agile pharma companies that are ready to adopt new technologies, the pharmaceutical supply chain has a very exciting future. Pharma companies are leading the way in developing new therapies that can transform patients’ lives by improving health outcomes and quality of life. Controlant’s global team is driven by the goal of ensuring patient safety while reducing waste in the pharma supply chain. 

              We are proud to support our customers in delivering therapies to patients worldwide in a safe, efficient, and waste-free manner. 

              Every day, we work to make a positive impact by cutting waste at every stage, and ensuring patient safety. This ultimately benefits patients by improving health outcomes, increasing access to medicines, and ensuring the safety and effectiveness of treatments.

              • Digital Supply Chain
              • Risk & Resilience

              As part of our LogiPharma 2024 coverage, we talk to Steve Bonadio, Vice President of Global Marketing at Tive, about data, IoT, and a sustainable pharma cold chain.

              From hurricanes in the Southern US to conflict in Europe and the Middle East, global supply chains are increasingly at severe risk of disruption. For pharmaceutical organisations, ensuring supply chain speed and resilience is a non-negotiable goal. 

              Steve Bonadio, Vice President of Global Marketing at supply chain and logistics visibility technology company Tive, believes that traceability driven by strong data collection and analysis is the key to unlocking the resilience that global pharma supply chains need. 

              With 25 years of industry experience and a distinctive background that combines expertise as both an industry analyst and a revenue-driven growth marketer, Steve has a proven track record in building scalable marketing and go-to-market organisations. Before joining Tive in 2022, Steve led a global demand generation team that contributed to the rapid growth of Ivalua (enterprise procurement SaaS). He has also held senior positions at leading companies such as Oracle, Vidyo, and META Group (acquired by Gartner).

              At this year’s LogiPharma 2024 event, we caught up with some of the pharmaceutical supply chain sector’s leading executives to learn more about them, their analysis of the trends shaping the industry, and how their organisations are responding to the challenges ahead. 

              1. Would you be able to give me a brief introduction to your role and the company you work for?

              I am the Vice President of Global Marketing at Tive, a global leader in supply chain and logistics visibility technology. 

              Inside LogiPharma 2024

              2. What is the value of events like LogiPharma 2024? How important is this conference in the supply chain pharma calendar?

              LogiPharma U.S.—and its sister show in France each spring—are among the top conferences that Tive invests in year-after-year. 

              The quality of the audience, excellent conversations with customers and prospects, and the intimacy of the event really stand out.

              3. Is there anything that makes this event stand out for you? How is it different from others you’ve attended?

              The audience with whom we’re trying to connect is well represented at LogiPharma. Specifically, this means senior-level supply chain and logistics executives from the major life sciences and pharmaceuticals companies. 

              Not only do we get to spend valuable face time with our customers and prospects at LogiPharma, but we also get to meet professionals from new companies that are actively seeking a complete chain solution which enables them to monitor their shipments in real time, achieve compliance, reduce excursions and waste, and ensure product quality and patient safety. 

              Additionally, unlike a major tradeshow exhibition where the show floor seems to go on forever, the intimacy of LogiPharma and the focused agenda truly stand out to us.

              4. What are the biggest takeaways from this year’s LogiPharma for you?

              The need for accurate, real-time data and insights came across loud and clear—from all corners of the industry. 

              As life sciences and pharma leaders move from passive shipment tracking or legacy EDL solutions to real-time location and condition tracking, the opportunity to collect multimodal shipment data in real-time is unlocking tremendous ground truth insights that can be used to drive supply chain efficiencies—optimising lanes and routes, minimising dwell time, understanding cargo theft danger zones, and more.

              The global pharma supply chain

              5. Given the backdrop of the global disruption over the past few years (COVID, wars, inflation etc), how would you sum up where the pharmaceutical supply chain space finds itself today? 

              From the perspective of traceability and visibility into the location and conditions of life-saving pharmaceuticals (e.g., vaccines, drugs, cell & gene therapies), many pharmaceutical companies still rely on legacy passive loggers to monitor their shipments. 

              Passive loggers may check the box for creating an audit trail and maintaining cold chain compliance, but they are often cumbersome to work with. For example, the receiver of a shipment needs to manually extract the data via USB, transfer and review the data, and email/fax the data to the shipper for review. 

              This is inefficient at best, and at worst doesn’t provide the opportunity to intervene—in real time—should a shipment exceed certain thresholds (e.g., temperature, humidity).

              On the other hand, our research reveals that real-time visibility is no longer just a value-added service—it’s become a fundamental customer expectation. 

              The adoption of real-time IoT trackers and devices has more than doubled over the past year—from 25% in 2023 to 53% in 2024—and Tive continues to experience tremendous growth as a result of customer demand to unlock ground truth operational data and drive best-in-class supply chains. 

              6. What do you feel are the biggest lessons supply chains have learnt over the past few years and how well equipped is the modern day supply chain now to deal with ‘black swan’ events like the ones we’ve seen recently?

              Modern supply chains require strategic vision, a focus on operational efficiency and flawless execution, and robust technology infrastructure. Together, these requirements are essential to building resilient supply chains—and black swan events like COVID-19 have illustrated beyond a doubt that resilience is key.

              From Tive’s perspective, resilience is knowing where your shipments are in real time, seeing what condition they are in, and having the ability to act immediately when excursions occur. During the COVID-19 pandemic, Tive was right there in the thick of things—driving successful vaccine deliveries for the Australian government and others, which this customer story dives into.

              Sustainability in the supply chain 

              7. Sustainability is an important item on most Chief Supply Chain Officers’ agenda. Amid government legislation and changing customer demands, is a sustainable supply chain a non-negotiable in today’s world?

              Absolutely, yes. At Tive, sustainability starts with visibility. All the major life sciences and pharmaceutical companies have set targets to reduce the Scope 3 greenhouse gas (GHG) emissions that occur in their supply chains. Achieving a more sustainable supply chain requires anticipating and adapting to unforeseen events, and Tive ensures that our solutions provide access to the end-to-end data visibility and real-time alerts shippers need—while also protecting the environment.

              Tive actively supports sustainability initiatives on millions of shipments moved by all modes of transportation—around the globe. We help our customers reduce their Scope 3 emissions by:

              • Providing traceability: Tive trackers help customers know the exact location and condition of their shipments at all times, which helps minimise transit time—and carbon emissions generated.
              • Saving shipments: Real-time alerts enable shippers to mitigate disruptions—or avoid them altogether—reducing transit time and preventing waste.
              • Reducing truck “dwell” times: When a container is detained or delayed, Tive helps shippers quickly detect and leverage strategic appointment scheduling—decreasing idling time.
              • Eliminating empty miles: Identify round-trip opportunities across all lanes—creating more efficient routes.
              • Tracking damaging events: Documentation and real-time reporting capabilities enable Tive customers to quantify the impact of real-time visibility in relation to reducing damages, spoilage, and waste.
              8. In what ways have you incorporated sustainability into operations?

              Tive’s Green Program is the heart of our sustainability strategy. Introduced in 2021, the Green Program is built on a simple yet powerful idea: incentivise customers and receivers (those receiving trackers at the completion of a shipment) to return used Tive trackers to us instead of discarding them. 

              We encourage customers and receivers to gather trackers post shipment; once they have a full box, we send them a prepaid shipping label—facilitating a simple return process.

              This initiative serves a couple of key purposes. First, it significantly reduces electronic waste by renewing and recirculating trackers, extending their useful life, and reducing the demand for new device production. Second, this program provides an opportunity for customers to be part of a sustainable cycle—which helps them contribute to their own ESG initiatives and priorities.

              What the future holds for the pharmaceutical supply chain

              9. How can the pharmaceutical supply chain industry take that next step and what strategies can it implement to push the industry forward even further?

              From a shipment tracking and supply chain visibility perspective, as mentioned earlier, the shift from passive logging to real-time tracking—and the ground truth insights that it enables—will have a profound impact on how vaccines, drugs, and therapeutics are delivered to both end users (e.g., retailers, hospitals/clinics, CROs) as well as direct to consumer. 

              10. Are there any exciting projects that you’re currently working on or any past ones that you’re proud of that you’d like to highlight?

              We are particularly excited about the success our customers are achieving with Tive’s solutions. In the first half of 2024, we achieved a customer Net Promoter Score (NPS) of 48 and Customer Satisfaction Score (CSAT) resolution of 96%, with less than 1% revenue churn in Q2 2024—highlighting Tive’s deep commitment to its global customers.

              11. Is it an exciting time for pharmaceutical supply chain management? 

              The sky’s the limit. The amazing innovations being developed by life sciences and pharmaceutical companies—new treatments and drugs, cell and gene therapies, etc.—can only be truly harnessed to drive positive patient outcomes when the rest of the pharma supply chain collaborates and joins to drive innovations of their own. 

              At Tive, we’re developing modern new products to stay abreast of the innovations in the industry as a whole—and we couldn’t imagine a more important cause or better place to be.

              • Digital Supply Chain

              Trevor Dearing, Director of Critical Infrastructure Solutions at Illumio, explores how to protect the modern supply chain from a rising tide of cyber crime.

              Global supply chains continue to be a favourite target for cybercriminals. This isn’t surprising given that targeting a single supply network can allow threat actors to cause large-scale disruption. For cybercriminals, it’s an opportunity to hit multiple targets with a single arrow. 

              Since 2018, the number of businesses impacted by supply chain attacks has increased by over 2,600%. According to ITRC’s data, more than 54 million organisations were impacted last year across 242 breaches. 

              These statistics and recent high-profile attacks on giants like Toyota, the NHS, and Ministry of Defence indicate that businesses need to rethink their approach to conventional cybersecurity across the entire supply chain.  

              The old ways of dealing with cyberattacks are no longer enough. Traditional methods like perimeter defences, incident response, and backups are still important practices for cyber hygiene, but they don’t complete the cyber resilience puzzle. 

              In the modern threat landscape, businesses need to anticipate breaches and arrange their defences accordingly. There is an increasing volume of potential entry points for an attack. Almost every supplier is now incorporating cloud assets within their networks, which is greatly expanding the attack surface. 

              So, breaches are inevitable, and the focus should be on containing them.

              Cloud migration and its new attack vectors

              The growing adoption of the cloud has been a blessing for supply chains. However, rushing into cloud adoption without the necessary safeguards and pre-emptive strategies puts businesses at risk from cybercriminals. 

              For instance, traditionally isolated systems, such as ICS and OT systems, are now connected to cloud infrastructures. These physical systems were designed without security in mind and don’t have the same in-built security mechanisms as other internet-facing assets. 

              So, integrating them with cloud systems automatically instils a certain extent of vulnerability. This is why cloud-based attack vectors have significantly increased across supply chains. Cybercriminals are constantly exploiting vulnerabilities in cloud configurations, APIs, and third-party services. 

              For example, attackers can gain access to cloud environments through phishing campaigns, targeting employees or by exploiting weak authentication protocols. Once inside, they can move laterally across the network, potentially reaching critical operational systems. This level of exposure is deeply concerning for businesses with internet-facing assets across their supply chains.

              Additionally, the use of third-party cloud services introduces further risk. Companies today have to rely on the security practices of their vendors, which may not always align with their own security standards.

              Disruption and downtime over data exfiltration

              Cybercriminals also recognise that disrupting supply chains can be far more damaging (and profitable) than stealing data. For instance, the attack on Toyota led to a temporary shutdown of production at multiple plants. The incident highlighted that even a short-lived disruption can have significant ripple effects throughout a global supply chain, especially on businesses operating on just-in-time (JIT) production schedules.

              For ransomware gangs, targeting operational up-time also increases their likelihood of attaining a ransom. In 2023, for example, the CLOP ransomware group, exploited a zero-day vulnerability in the MOVEit software, which is widely used for secure file transfers. This breach impacted hundreds of companies globally within the software supply chain, including manufacturer Leggett & Platt as well as oil and gas multinational Shell. As a result, some of the businesses ended up paying around $75 to $100 million in ransom to CLOP. 

              The interconnected nature of global supply chain networks means that manufacturers can’t prevent every attack. So, the key is to minimise an attack’s impact. The only way to achieve this is by adopting an assume-breach-mindset and implementing risk-based strategies to contain the exposure. 

              Towards a “break-glass style” response system with Zero Trust

              Ultimately, the onus of mitigating these supply chain risks falls on the customer-facing businesses themselves. This means companies that leverage the manufacturing or production supply chains to market the products to the general consumers.

              Businesses today need a proactive “break-glass style” emergency response system across its supply chain. They must implement predefined emergency protocols to prioritise operational continuity. The Zero Trust model is the perfect strategy to establish this practice. 

              A Zero Trust security model operates on the principle of “never trust, always verify.” It’s a dynamic security strategy for building cyber resilience, and assumes that threats can exist both outside and inside the network.

              At the core of Zero Trust is the principle of least privilege access. Users and devices are granted only the permissions necessary to perform their tasks. This minimises the attack surface by ensuring that even if a system is compromised, the potential damage is limited. 

              In practice, Zero Trust means that unauthorised access is blocked at every level. So, it becomes exceedingly difficult for cybercriminals to move laterally across the network. 

              5 steps to establishing a Zero Trust architecture

              The most effective approach to building a Zero Trust network architecture starts with a 5-step model. 

              Step 1: Identify 

              Primarily, organisations must identify essential systems required to maintain production during an attack. They must identify where their sensitive data is stored, who accesses it, and how it’s used. This requires a clear and simplified data classification system. 

              Step 2: Map 

              From there, security teams must map out how the sensitive data flows across the network, between users and resources. In this phase, it’s important to engage stakeholders like application and network architects to create accurate transaction flow maps. This is crucial for effective data security.

              With this knowledge, security teams can now start implementing Zero Trust Segmentation (ZTS) or microsegmentation technologies.

              Step 3: Implement 

              ZTS divides networks into isolated segments. Each segment has its own security controls, containing breaches and protecting critical systems. Unlike traditional security methods, ZTS is dynamic. It allows quick, flexible security adjustments, which are essential for protecting hybrid environments. 

              This ensures that even if one segment of the supply chain network is compromised, the entire operation isn’t disrupted. In fact, in a recent survey with 1,600 IT and security decision makers, we found that 93% consider ZTS as a critical component to their cloud security strategy.

              Step 4: Automate 

              The next phase is to establish an automated rule base to enforce access control and inspection policies. Security teams must define rules that strictly limit access to each network segment based on need-to-know principles. All traffic, both internal and external, must be logged and inspected to detect potential threats and identify areas for improvement. 

              Step 5: Monitor and maintain

              Finally, make sure to continue to monitor and maintain the network. As businesses become more globalised, supply chain networks will only become larger and more complex. Cloud migration and digital transformation will continue in full swing. And for cybercriminals, the attack vectors will only increase. 

              However, with Zero Trust in place, attackers can’t force the mass-scale disruption they strive for every time. Shifting to a break-glass style response system with Zero Trust is the only viable way for supply chains to become more resilient.

              • Digital Supply Chain
              • Risk & Resilience

              Dr Marc Manzano, general manager, cybersecurity at SandboxAQ and Ryan Hurst, SandboxAQ advisor, explore the role of cryptography in the software supply chain.

              Securing the software supply chain has become a critical priority due to high-profile breaches and increasing regulatory oversight. International organisations like CISA and NIST stress the urgent need to improve how we inventory and manage the software and services we depend on. 

              The growing complexity of modern software systems, coupled with the potential for widespread disruption from a single compromised component, underscores this heightened focus. Recent events, such as the SolarWinds breach, have demonstrated how interconnected systems can be exploited. Similarly, the recent outage related to CrowdStrike’s software update highlights how a single error can rapidly cascade throughout the global economy. 

              Regulatory bodies worldwide, including the European Union with its EU Cybersecurity Act, are actively working to address the supply chain vulnerabilities that contribute to these incidents.

              As security leaders, we must not overlook a crucial aspect of the software supply chain: cryptography. By establishing comprehensive standards for cryptographic usage, key management, and continuous monitoring, we can more effectively address these challenges.

              The Problem: Inadequate Cryptographic Management

              Modern software relies on multiple third-party libraries, open-source components, and numerous dependencies. 

              This interconnectedness can hide vulnerabilities and create security blind spots, which is also true for these components’ cryptography. According to the Verizon Data Breach Investigations Report (DBIR), leaked credentials—often synonymous with leaked cryptographic keys—are among the most common attack vectors. These machine and workload keys can become compromised due to inadequate key management practices. This then grants attackers unauthorised access to sensitive systems and data.

              The lack of automated tooling to efficiently manage the myriad of software components often leaves organisations unaware of the deep security risks associated with their software dependencies. Outdated or insecure libraries, such as those using broken cryptographic algorithms or outdated protocol versions, may be integrated into critical systems. This makes it difficult to fully understand and address the risks posed by poor cryptographic practices in your software supply chains and deployments.

              Ensuring that third-party vendors adhere to modern cryptography management practices is essential for mitigating these risks. Widespread use of weak cryptography can expose the entire supply chain to catastrophic vulnerabilities. 

              The Heartbleed bug in OpenSSL, used by many third-party providers, exposed millions of systems to data breaches, underscoring the need for cryptographic standards and monitoring for them in your supply chain. The Debian OpenSSL bug, where a change in the code led to predictable keys, affecting millions of SSL/TLS keys, highlighted how critical it is to ensure robust and secure implementations. Additionally, regulatory requirements such as HIPAA mandate the encryption of ePHI, with non-compliance leading to significant fines, as seen in the $16 million Anthem Inc. settlement. This highlights the critical need for robust cryptographic management to avoid legal repercussions and ensure compliance.

              Mitigating Hidden Threats

              There are many vulnerabilities that affect cryptography specifically, from insecure cryptographic libraries and implementations to inadequate monitoring and outdated cryptographic protocol versions. 

              Ensuring compliance with good cryptographic management practices, robust key management, and comprehensive reporting are the first line of defence. Regular audits, integrated into procurement processes, help maintain up-to-date and effective cryptographic practices. Continuous scanning and threat intelligence feeds keep organisations ahead of emerging threats. 

              Organisations must also stay informed about changes in industry standards and update their practices accordingly to ensure ongoing compliance. Recognising the importance of these practices, the White House’s Executive Order on Improving the Nation’s Cybersecurity has mandated the discovery and inventory of cryptographic keys to bolster software supply chain security.

              Operational Continuity is another critical aspect of securing the software supply chain. Disruptions caused by outdated certificates, cryptographic migration issues, or attacks significantly impact business operations. For example, the Microsoft Teams outage in 2020, caused by an expired certificate, demonstrated how failures in certificate management could take down business-critical services. This incident highlighted the importance of maintaining robust cryptographic management practices to ensure operational resilience and reduce the risk of business disruptions.

              Supply chains often involve the exchange of sensitive data and proprietary information between partners. 

              Without modern cryptography management measures in place, it is challenging to reduce exposure to cryptographic vulnerabilities or to provide evidence for compliance with cryptography-related guidelines. The Codecov attack in 2021, where attackers manipulated scripts to exfiltrate sensitive data, highlights the necessity of secure cryptographic practices to protect intellectual property and maintain data integrity. 

              This breach demonstrated how vulnerabilities in the supply chain could be exploited to access and steal valuable information, emphasising the criticality of having robust cryptographic measures in place.

              Robust Key Management

              Implementing automated key rotation and revocation processes is essential to reduce the risk of key compromise. However, focusing on last-mile key management is equally important. 

              This means ensuring secure key distribution and usage at the endpoint, where credentials and keys are often most vulnerable. Many organisations fall short by focusing solely on “secret sprawl”. They focus too much on centralising keys and credentials but then distribute them across deployments without proper controls. This narrow focus leads to “secret spray,” increasing the risk of key leakage and unauthorised access. A stark example of the consequences of inadequate last-mile key management is the Storm-0558 incident. Chinese hackers were able to forge authentication tokens by exploiting poorly managed cryptographic keys. This breach highlighted how failures in endpoint key management can lead to significant security incidents. It also emphasised the need for robust last-mile key management to close the loop on end-to-end security.

              Additionally, employing tools that provide real-time monitoring and alerting for cryptographic missteps and policy violations is crucial. Similarly, requiring vendors to maintain and regularly update Software Bills of Materials (SBOMs) helps ensure transparency of all components. SBOMs provide a detailed inventory of all software components. However, they do not capture the cryptography they use. This makes it hard to identify and address cryptographic vulnerabilities when they become known. 

              This is where discovery tools come into play. They help you hold vendors accountable for their security promises by discovering how they use cryptography, and how you use the cryptographic capabilities of their products.

              The Approach: Centralised Cryptography Management

              Incorporating strong cryptographic management into the heart of software development and operations is essential for overcoming these challenges. 

              A centralised cryptography management system ensures that all software components comply with rigorous cryptographic standards. This system should automate key management, continuously monitor cryptographic activities, and ensure adherence to industry regulations and standards.

              Final Thoughts

              Protecting the software supply chain requires a proactive strategy in cryptographic management. 

              Organisations must adopt comprehensive standards, implement effective key management practices, and maintain detailed inventories of cryptographic usage. Continuous monitoring and thorough reporting are equally crucial to ensure ongoing security and compliance.

              • Digital Supply Chain
              • Risk & Resilience

              Jon White, Chief Commercial Officer EMEA at InXpress, emphasises the importance of maintaining a human presence in an increasingly automated supply chain.

              The future of automation is dynamic, exciting, and here. Increaisngly, automation is playing a crucial role in mitigating supply chain disruptions. It’s also increasing resilience across the courier industry, gaining more momentum with each year. It serves to address some of the industry’s most pressing issues and helps companies make more informed decisions to optimise efficiency

              However, as we adapt to artificial intelligence-powered tools, maintaining the human touch remains an important factor as we usher in the new era of automation.

              The combination of advanced technologies and human intuition in decision making and strategic tasks can create a harmonious balance in the courier industry, as well as keeping it ethical and transparent.

              Ushering in a new era of automation

              Automation is increasing efficiency in supply chain and logistics, freeing up employees’ time and handle demand. Incorporating new technologies like AI also enhances decision-making, allowing for the automation of increasingly complex and valuable manual tasks. Because AI can analyse vast amounts of data quickly, AI-powered automation can help to provide actionable insights into problems ahead of time as well as being able to predict potential disruptions in deliveries for example. It allows businesses to take proactive measures against potential problems before they can escalate.

              A significant improvement that automation can help deliver is enhancing supply chain visibility. By having end-to-end visibility, companies are now able to track the movement of goods and quickly respond to issues. Consumers nowadays are able to see their online delivery from point A to point B, and businesses should expect to see the same visibility in the supply chain.

              Automation filling in the gaps 

              Importantly, automated inventory management systems ensure that warehouses don’t run out of stock. When inventory levels fall too low, automated inventory management systems can trigger a replenishment order, ensuring stock is kept at optimal levels at all times. With the integration of AI, these warehouse automation systems can even forecast demand ahead of time.

              There is always a surge of demand during the summer months as consumers plan ahead of time for the holiday season. When there are sales and stock is still high, customers like to purchase their Christmas presents, creating a surge of demand. 

              Warehouse automation technologies reduce human strain by speeding up tasks that take up employees’ time and reshaping how customer service is delivered.

              The human touch

              While automation promises to help employees with the pressure of routine, tedious tasks, and data processing that can be time-consuming, human touch is still required in the supply chain.

              As the courier industry evolves, the demand for experienced individuals who have the right expertise in managing these automated systems grows. With dedicated individuals to oversee the process, there can be no margin for error and ensure that it remains ethical and meets compliance standards.

              With situations that present unprecedented challenges, like an upset customer, it is undoubtedly better to have human judgement and empathy involved. It can inject the right amount of consideration and thought needed into the situation, helping to resolve issues that automation cannot.

              By building and maintaining relationships with customers and suppliers, and handling situations with human intervention, it continues to create a foundation of trust and collaboration that people require from a company. Automation can’t perform a task that requires emotional intelligence.

              Additionally, humans have a fundamental role in ensuring the use of automation in the supply chain remains ethical. Human oversight is necessary to hold systems accountable for automated decision making.

              Overall, automation remains an important topic in the supply chain as we adapt to a new way of working. However, it is imperative that we never forget how far the human touch can get us, and never erase its value.

              • Digital Supply Chain

              Today, companies have more information at their fingertips than ever before. In the world of 2024, good data is critical…

              Today, companies have more information at their fingertips than ever before.

              In the world of 2024, good data is critical to making the right decisions. It quite often sits at the base of a productive and responsive supply chain and is a key component to whether an organisation succeeds or not. Data doesn’t just provide insights, it encourages teams to eliminate manual work to deliver efficiency and accuracy which is also being amplified through the likes of generative AI. Truthfully, the supply chain space has never seen so much transformation before and the real winners will be the ones who steer into this technological evolution and are open to embracing new solutions quickly.

              Following the recent ASCM CONNECT, Matt McKinney, Co-founder and CEO of Loop spoke to CPOstrategy, to discuss the importance of using AI to access better data, automate processes, and uncover insights in order to enable supply chain teams to maximise their people and performance.

              Would you be able to give me a brief introduction to your role and the company you work for?

              Matt McKinney: “I’m Matt McKinney, Co-founder and CEO of Loop. Loop is on a mission to unlock profit trapped in the supply chain and lower costs for consumers. Bad data and inefficient workflows create friction that limits working capital and raises costs for every supply chain stakeholder. Loop’s logistics-AI centralises and standardises supply chain and financial data to automate workflows and surface strategic insights. We improve visibility so companies can control costs, uplevel decisions, and power profit.”

              ASCM CONNECT 2024

              What is the value of events like ASCM CONNECT 2024: North America? How important is this conference in the supply chain calendar?

              Matt McKinney: “ASCM is an incredible watering hole for an industry that is spread out. There is no one region that houses all of the supply chain companies so having the opportunity to come together and share insights and learn is really powerful.

              “Because the supply chain is a connected network of networks – your success relies on the performance of your partners. Collaboration, trust, and transparency are paramount. Getting together at ASCM fosters all three and gives people the chance to understand innovation in the space.”

              Global supply chain

              Given the backdrop of the global disruption over the past few years (COVID, wars, inflation etc), how would you sum up where the supply chain space finds itself today?

              Matt McKinney: “The logistics industry is in the midst of a major shake-up, driven by the rapid pace of technological change. As nearshoring, shifting customer expectations, regulatory changes, and a soft freight market weigh on businesses, companies are under pressure to keep up. Many leaders are turning to AI to revolutionise their supply chains. The challenge right now is that those that fail to adapt to these modern times risk falling behind.”

              What do you feel are the biggest lessons supply chains have learnt over the past few years and how well equipped is the modern day supply chain now to deal with ‘black swan’ events like the ones we’ve seen recently?

              Matt McKinney: “The disruptions over the last few years, especially COVID, exposed the companies that hadn’t invested in their people, processes, and technology. We’ve spoken to several teams who were stuck at home, unable to execute work without physically being in the office, because they hadn’t invested in software. Simultaneously, several teams were left in a lurch without great data to make informed decisions on how to best manage disruptions.

              “As supply chains continue to get faster and more complex, teams need great data and automated processes so they can keep up and start maximising their personnel. Your people make your company. When people are struck processing, they cannot strategise and collaborate. Processing work hurts performance and often morale. As leaders, it’s our responsibility to give our people the tools to perform at their highest potential.

              “AI is powering this transition. Sure, it’s not a magic wand, but it allows for a better understanding of your business and gets your people out of soul-sucking work that’s not strategic. This frees you to start thinking outside of your four walls and be more dynamic to optimise for any potential disruption.”

              Matt McKinney, Co-founder and CEO of Loop

              Digital transformation

              Where are generative and conversational AI having the biggest impact in the supply chain? What types of supply chain and procurement decisions are now possible, or much easier to make, with the rise of AI and LLMs? How does this compare to just a couple of years ago?

              Matt McKinney: “Generative AI foundation models, ChatGPT, Gemini, Claude, etc, have propelled AI into the mainstream. The reality is that AI has been around for a while but there has been incredible progress in two model types – Large Language Models and Computer Vision models that are at the forefront of transforming the AI ecosystem.

              “The supply chain has struggled with the digital transformation because of its complexity and scale. The typical heuristics – ‘if this then that’ rules– of SaaS software can’t accurately handle the complexity, scale, and fragmentation of supply chain data. It’s a bad problem for people and legacy software but an incredible problem for AI.

              “But the most important step is matching the right AI to the right problem. There are two core types of AI applications available today and which one you leverage will be dependent on the problem you’re trying to solve: General foundation models and domain-specific models.

              “Now, general models like ChatGPT – GPT actually stands for General Processing Technology – are incredibly versatile. They’re our well-rounded models. They have a wide breadth of knowledge from history to pop culture to basic science. But that breadth is a double-edged sword when it comes to specialised business contexts.

              “On the flip side, we have domain-specific models. These are our specialists, the experts in their field. In the supply chain world, we’re talking about models that are trained specifically on supply chain data, documents, and industry-specific terms.

              “Now, why does this matter for supply chain? Well, imagine you’re trying to optimise your shipping routes or calculate complex transportation charges. General AI might give you a plausible-sounding answer, but it could be way off base. It simply doesn’t have the depth of knowledge required. That’s where our verticalised models come in.

              “Verticalised models are built from the ground up to understand the nuances of supply chain language, operations, and context. They’re not just pulling from a general pool of internet knowledge. They’re working with curated, industry-specific data and ideally are trained on your data. This is logistics-AI. 

              “Supply chains generate vast amounts of data from diverse sources such as suppliers, customers, carriers, logistics service providers (LSPs), and internal systems. There is no ‘source of truth’ in the supply chain because each of these stakeholders has multiple systems with different IDs that track a component of their value delivery.

              “Ask for a reference number on a shipment and you might get a number of different responses. Will you get the shipment ID? The purchase order (PO) number? Maybe it’ll be the carrier pro number? Or an invoice or order number?

              “True logistics-AI is built to handle this unstructured data to create a unified view of your data from any source. At Loop, we use our models to wrangle and standardise supply chain data’s different taxonomies, terminologies, and discrepancies. So that we can improve visibility so companies can control costs, automate workflows, and uncover insights to power profit.

              “The highest impact for AI in the supply chain will be on specialised AI that’s built for the supply chain. LLMs are language-based. The supply chain has its own language. To take advantage of AI, you need AI trained on logistics data, documents, and contracts. The beauty of a well-trained model is that it never stops learning and improving because it is constantly contextualising the inputs and outputs it can access. The more you use it, the more accurate and tailored to your business it becomes over time.

              “Don’t get me wrong – general AI models have their place. They’re great for broad applications and simple tasks. But when it comes to the nitty-gritty use cases required in many use cases in the supply chain, domain-specific models are absolutely crucial. They’re the ones that can really drive efficiency, accuracy, and innovation in our industry.

              “For a more deep dive to understand AI in the supply chain check out our free guide, Making Sense of AI In A Rapidly Evolving Supply Chain.

              GenAI journey

              What should CSCOs out there do first? What needs to be considered before starting the gen AI journey?

              Matt McKinney: “Choosing the right AI provider is about more than just selecting a vendor. It’s about applying the right AI to the right challenges AND finding a true partner who will grow with you and support your strategic goals. These are the key things that I would look for before bringing on AI:

              “You need to understand if you need a generic or a specialised model. The more nuanced your problem or the more mission-critical it is (i.e. managing financial data), the more you’ll need AI that understands the context of your domain. We actually put together some questions you can ask to understand if a technology vendor offers generic or specialised AI, you can find them on our website: 10 Questions to Validate Logistics-AI.

              “You should pick a partner, not a vendor. Select a provider who understands your business challenges and shares your vision for the future. This alignment is crucial for fostering innovation and ensuring that the provider can evolve alongside your business.

              “You have to prioritize account support; you don’t want someone who is just going to leave it up to you after the sale or after the implementation. Partner with a team that is going to treat you as a top priority and deliver white glove support.

              “Finally, you must assess viability. There are a lot of companies pitching AI solutions. Assess their long-term viability by looking at their growth, existing customers, and financial viability. Again, check out our great guide that dives deep into how to assess if an AI partner is the right fit for your supply chain needs.”

              AI challenges

              What are the biggest challenges or hesitations you’re seeing companies have around AI? What should organisations look for in technology to hedge against these concerns?

              Matt McKinney: “Companies need to be very prescriptive about why they’re choosing AI. It’s a mistake to get the AI solution because it sounds good or seems like the right choice. Companies have sold ‘automation’ to everyone, but it comes in various forms. Automation can be a simple and rigid ‘if this, then that’ statements, it can be manual work executed by outsourced labor, or it can be true AI that is dynamic, flexible, and autonomously executing workflows…while continually learning, of course.

              “The AI you need will be different based on the problem you’re trying to solve. Many supply chain problems require supply chain context. Generic AI models will not have the depth of knowledge or context needed to make high-quality decisions around the nuances of many supply chain use cases.

              “Think about it, how contextual is your supply chain compared to your competitors or someone in a different industry? Your AI solution should be able to handle that because it’s trained only on your industry’s data, not trained on all of the data on the internet. That introduces a lot of risks you cannot control.

              “I would recommend that the team be very clear about what their needs are before they start their research process. Then you need to ask very specific questions about how the provider’s AI works to understand what drives answers – an offshore team or actual models. Grill the providers a little bit. How do they train their AI, what data is it trained on, what is the rate of improvement, and what failsafes do they have to prevent hallucinations? All of these things are critical to ensure that the AI actually will provide the value the provider is claiming.”

              What are the underlying issues in how companies are currently storing and looking at their supply chain data? Why is this a problem and how can they overcome those challenges with generative AI and knowledge graphs?

              Matt McKinney: “Supply chains are drowning in data and it’s a mess—unstructured, fragmented, and disconnected. Legacy systems and outdated processes only make things worse. You’ve got rigid, siloed software—or no software at all, and people are handling data manually. You’ve also got a mixture of legacy documents (think paper invoices and photos of bills of ladings) and old-school filing systems that hurt decision quality. Combine that with the supply chain’s complexity, and it’s hard to get a complete view of the drivers that impact your profit. This locks up liquidity, slows down operations, and creates inefficiencies that no one can afford.

              “But, AI thrives on messy, unstructured data. It turns this chaos into a powerful asset. In a world where manual processes and outdated tech are dragging you down, AI can boost efficiency, cut costs, and ramp up productivity. Logistics-AI makes data usable, it automates workflows and provides powerful analytics to improve margin. But again, AI is not a magic wand. It can certainly feel like one if you map the right AI to the right problem.”

              Talent management

              People are a company’s greatest asset but can also be a hurdle to overcome when it comes to innovation. How do you manage the people challenge and get them on board with change?

              Matt McKinney: “Absolutely, people are a company’s greatest asset. You need to set your team up for success with the right technology, processes, and work. Historically, mind-numbing processing work has trapped people. They’re sitting at their desks sifting through papers trying to find what they need. They’re number crunching in spreadsheets, and they’re manually entering data into rigid software. It’s brutal. People don’t want to do this work anymore. As a result, companies cannot fill these roles. So many of our customers have turned to us to replace a retiring workforce that they cannot backfill.

              “The great thing is that AI takes this soul-sucking work off of people’s plates. One of our customers, Jeff Toman, a finance exec at Great Dane said it best, ‘Loop has turned my team from processors to analysts.’ Everyone wants to be an analyst. No one wants to be a processor. Jeff is empowering his teams to ask meaningful questions and make better decisions with high-quality data. This level of work elevates morale and builds confidence. Employees can see the impact of their work because it’s no longer just an operational slog. You get buy-in by showing them how their work will evolve and what else they’ll get to focus on with AI as their partner.”

              Future

              What about the future? How exciting a future does the supply chain space have?

              Matt McKinney: “The supply chain is constantly changing. That’s why people like it because it keeps them on their toes. This is the most exciting time to be in the supply chain for two reasons. AI is helping customers accelerate their transformations so they can evolve from one phase of sophistication to another. We consistently help companies jump from Supply Chain 1.0 to 3.0, they completely bypass the challenges and investments required to get to 2.0. The rate of innovation has never been faster and it’s building a more transparent, collaborative, and performant supply chain.”

              Find out more about Loop here.

              • Digital Supply Chain

              Clemens Zunk, Chief of Staff at ProGlove, dives into wearable tech, virtual and augmented reality on his journey to understand the future of warehouse logistics.

              Supply chain warehouses today face mounting pressure to accelerate order fulfilment while simultaneously maintaining inventory accuracy. This is particularly evident in e-commerce. Here, cross-border retailers are experiencing rapid growth, and next-day or even same-day delivery expectations have become the norm. Common warehouse processes such as order picking, packing, and shipping preparation are also largely manual, labour-intensive. This makes them prone to human errors, exacerbating existing challenges. 

              As global supply chains become increasingly complex and customer expectations soar, the sector demands a more data-driven approach. Organisations striving to meet these escalating demands places the supply chain sector at a critical juncture. To meet the challenge, the sector requires new new solutions that will help ensure resilience. 

              While digital transformation and automation are frequently discussed as potential remedies, wearable technology offers a promising and oft-overlooked advantage to these challenges confronting supply chain operators. And, although the initial hype surrounding wearable tech products such as VR headsets and smart glasses faced challenges scaling, the dominance of healthcare and fitness driving demand for wearable tech is a prelude to that broader impact wearables can have on industries. 

              The wearable tech industry is on a trajectory for explosive growth, set to hit $290.6 billion by 2030. By drawing from the successes and insights from consumer markets, supply chain operators can harness the potential of wearables to make gains in supply chain operations. 

              The data potential 

              Beyond their fashionable appeal, the wearable devices’ practical applications and promise of transforming healthcare propelled the sector into a success story.

              This same potential exists within the industrial sector. Wearables, in constant proximity to its user, capture granular data on every movement from equipment hum to worker activity. This data isn’t just numbers, but a roadmap to warehouse efficiency. 

              This shift from analog to digital opens up unprecedented opportunities for efficiency gains. For instance, smart glasses with built-in scanners guide workers to the exact item, cutting picking time. Meanwhile, real-time location tracking can safeguard lone workers. 

              The aggregated data can then be analysed to optimise operations, identify bottlenecks, and used to improve overall productivity. This data-driven approach mirrors the success of consumer wearables, where personalised experiences are built upon understanding individual behaviour. 

              A safety net for warehouse workers

              Worker safety is also paramount in high-pressure warehouse environments, where a spike in activity, especially during peak seasons, can lead to an increased risk of worker injuries. Beyond efficiency gains, wearable technology can become a lifeline for worker safety. From invisible ergonomic challenges, to falls and heat exhaustion, the breadth of hazards within a warehouse meant workers need to take extra safety precautions at work.

              Unfortunately, businesses often lack visibility into the day-to-day challenges, or struggle to correct patterns without the data-driven insights. Questions like “Where do workers fall most often?” or “What tasks lead to the highest injury rate?” often go unanswered. This is where wearable technology, particularly those with vital sensors can help businesses monitor worker vitals, detect potential hazards.

              Smart wearables like barcode scanners can be easily integrated into gloves, which streamlines tasks for pickers and warehouse workers. Not only that, but wearable scanners also alleviate physical strain commonly associated with handheld scanners, which can contribute to complications like repetitive strain injuries. Additionally, real-time location tracking enables swift response to emergencies. When a worker has falls, or when an equipment malfunctions, wearables can provide rapid alerts. 

              In saying that, it’s important to recognise that safety wearables are tools and cannot therefore be used in isolation. Supply chain operators should already have established a strong foundation of workplace well-being and safety protocols before a full-scale integration with wearables. This way we can ensure technology complements existing safety practices, rather than replace them. 

              The path forward

              The future of supply chain operations hinges on data-driven innovation, and a blend of human ingenuity. Wearable technology is poised to be a catalyst for transformation. As devices evolve to capture increasingly granular data, an integration with existing IoT and ERP systems will create a comprehensive operational blueprint. 

              While the technology is powerful, its effectiveness is contingent upon a strong foundation of human expertise and established operational protocols. The goal here is to create a symbiotic relationship between technology and human expertise. Through harnessing the power of data and human intelligence, supply chain operations can unlock new levels of efficiency, productivity, and safety to drive operational excellence.

              • Digital Supply Chain

              Andy Baillie, VP of UKI & APAC at Semarchy, explains how supply chain managers can take on the mammoth task of data management in manufacturing.

              Manufacturers produce vast quantities of data. This information is created at every stage of a complex network of machines, systems, and applications. Annually, the sector generates over 1,800 petabytes of data. This is double the data generation as the next closest industry. 

              Given the ongoing need to reevaluate supply chains in the wake of COVID-19, having reliable and efficient data is crucial for aiding decision making processes and risk management. Reliable data will ensure accurate demand forecasting, improved quality control, efficient inventory management, and true end-to-end visibility. 

              Manufacturers’ primary challenge is the heavy data loads from disparate, poorly connected systems, which complicates effective data management and clarity. Data scientists spend about 80% of their time preparing data instead of analysing it. This is because organisations deal with an average of at least 31 different data sources. Unifying that data and ensuring its accuracy is therefore essential.

              This leads to inconsistencies and inaccurate data. Fixing these problems demands substantial time for proper data preparation for analysis. This is a situation that opens the door for inaccuracies and low quality datadown the road. Consequences include supply chain disruptions, inefficient production scheduling, increased security risks when interfacing with external data environments, and sub-optimal equipment downtime due to siloed maintenance data. 

              These challenges impair operational efficiency and security. An example is the 2018 KFC incident in the UK where a switch in logistics partners led to severe supply chain disruptions, widespread chicken shortages, outlet closures, and damaged brand reputation. The core issue stemmed from poor data integration with the new logistics partner and a lack of real-time supply chain visibility.  

              Role of Master Data Management in the Supply Chain

              Supply chain Master Data Management (MDM) integrates various technologies and information governance practices to ensure the integrity and accuracy of data across the supply network. It offers manufacturers a unified, authoritative perspective on information affecting suppliers and other business aspects. 

              By putting MDM in place, businesses can remove data silos created from different sources and consolidate information, ensuring a comprehensive and high-quality data overview. This process includes cleansing (also known as scrubbing) the data and maintaining consistency. 

              Consistent data maintains the same format, units, and terminology across the dataset. For instance, by organising data into principal categories like suppliers, customers, and products, those master data categories can be uniformly and comprehensively presented.

              Benefits of effective supply chain MDM

              Master data management helps companies identify and resolve challenges through decisions based on ‘true information data.’ Here’s a quick breakdown of supply chain MDM’s main benefits:

              Improved data quality and accuracy

              MDM consolidates and standardises data from multiple sources into a single source of truth through a structured process of sourcing, cleansing, and integration. Automation aids this process by enforcing rules for data cleansing and standardisation, minimising human error and inaccuracies. 

              Enhanced visibility and traceability

              Eliminating data silos improves supply chain visibility and traceability, allowing manufacturers to access comprehensive data from raw materials to final products and customer feedback. Supplier MDM software helps monitor and optimise supplier relationships, improving practices across the product lifecycle and enhancing customer experiences.

              Streamlined operations and reduced lead times

              MDM enables manufacturers to share accurate data across various processes and divisions, facilitating collaboration, streamlining operations, and shortening lead times. This allows team members to understand tasks and timelines easily.

              Better decision-making and increased profitability

              Manufacturers dealing with poorly managed data often miss early warning signs, leading to unforeseen business crises. MDM helps decision-makers extract actionable insights promptly and efficiently, enabling a proactive response to potential issues before they escalate into something severe.

              Critical elements of a supply chain MDM roadmap  

              To develop a robust and effective supply chain MDM strategy, manufacturers must implement the following critical elements first:

              Data governance framework

              This framework ensures data security, integrity, availability, and usability, helping to meet regulatory requirements and maintain effective management for high-quality data production.

              Data standardisation and harmonisation

              Data standardisation involves centralising data from various sources to eliminate accounting variations and unify data presentation. While reducing accounting variations, data harmonisation specifically focuses on improving data quality and usability.

              Data integration and consolidation 

              These actions involve merging data from various sources into a single repository, standardising it for uniformity, and removing duplicates or bad data.

              Data stewardship and ownership

              Data stewardship assigns specific roles and responsibilities for effectively putting an MDM program in place and making sure that policies and practices are adopted. The data’s owners are responsible for the integrity of their data, which is typically managed on a departmental basis.

              Continuous data quality management and monitoring

              MDM is a continuous initiative that requires consistent resource commitment to maintain data quality. Successful MDM programs include regular monitoring to ensure reliable outcomes that support the company’s objectives for the program.

              MDM implementation steps 

              To kickstart MDM for a manufacturing supply chain, follow these six steps:

              1. Assess the current state of data management: Evaluate resources, skill sets, and challenges to see what needs to be done and lay out a plan for how to do it.
              2. Identify gaps and improvement opportunities: Analyse the discrepancies and potential areas for making sets of data better and more useful to the business.
              3. Develop a comprehensive MDM strategy: Create a roadmap with key components such as goals, gap analysis, and data governance strategies.
              4. Select the right MDM tools and technologies: There are specific tools for various MDM categories. These include employee, product, customer, location, and asset data management data.
              5. Implement training and change management: Develop a robust plan for employee training and gaining buy-in from the company as a whole. Managing cultural resistance to digital projects like this is a key part of making sure goals are met.
              6. Monitor and measure the success of MDM initiatives: Use KPIs to track and assess the effectiveness of the MDM strategy.

              A competitive edge

              The cornerstone of effective supply chain management lies in maintaining consistent, up-to-date, and reliable data. For supply chain leaders, successfully tackling data management through MDM is crucial. Doing so allows them to overcome common challenges and hopefully seize a competitive edge in the market. 

              Manufacturers are, therefore, encouraged to explore and implement MDM solutions actively. By doing so and seeking expertise from data management professionals, they can ensure the resilience and efficiency of their supply chains. 

              • Digital Supply Chain

              Ahead of ASCM CONNECT 2024, Ed Struzik, Partner, Supply Chain at ERM, discusses the rise of supply chain and procurement as a business differentiator.

              Environmental Resources Management (ERM) is seeking to shape a sustainable future in tandem with the world’s leading organisations.

              As the world’s largest specialist sustainability consultancy, ERM partners with clients to operationalise sustainability at pace and scale, deploying a unique combination of strategic transformation and technical delivery capabilities.

              This approach helps clients to accelerate the integration of sustainability at every level of their business. With more than 50 years of experience, ERM’s diverse team of 8,000+ experts in 40 countries and territories helps clients create innovative solutions to their sustainability challenges, unlocking commercial opportunities that meet the needs of today while preserving opportunity for future generations.  

              Speaking exclusively to SupplyChain Strategy ahead of ASCM CONNECT 2024, Ed Struzik, Partner, Supply Chain at ERM, discusses the current state of play in modern supply chain amidst digital and sustainability transformation.

              Ed Struzik, Partner, Supply Chain at ERM

              Would you be able to give us a brief introduction to your role and the company you work for?

              Ed Struzik: “I am a Partner at ERM, the world’s largest pure play sustainability consulting firm. ERM partners with clients to operationalise sustainability at pace and scale through our unique combination of strategic transformation and technical delivery capabilities. I lead our Sustainable Supply Chain Group in North America.”

              ASCM CONNECT 2024

              What is the value of events like ASCM CONNECT 2024: North America? How important is this conference in the supply chain calendar?

              Ed Struzik: “ASCM Connect provides educational opportunities as well as the opportunity to exchange ideas and best practices. This is in addition to bringing the most up-to-date thinking to supply chain practitioners across the globe. For me, this conference is one of the top three must-attend events on my calendar!”

              Is there anything that makes this event stand out for you? How is it different from others you’ve attended?

              Ed Struzik: “It is the way the sessions are intentionally set up to inform and educate. There is not one opinion, there are, of course, better practices presented, but the objective is an open exchange of ideas, sessions, small and large and workshops which help take away actual knowledge!”

              Global supply chain

              Given the backdrop of the global disruption over the past few years (COVID, wars, inflation etc), how would you sum up where the supply chain space finds itself today?

              Ed Struzik: “The supply chain today is at a VERY important crossroads. You have disruptions—which lead to the need for resiliency, you have regulations, which lead to the need for traceability and you have consumer pressure/sustainability which leads to the need for better design, packaging and less waste. Now, these three do have some overlap and traceability can advance all of these areas rapidly.”

              What do you feel are the biggest lessons supply chains have learnt over the past few years and how well equipped is the modern day supply chain now to deal with ‘black swan’ events like the ones we’ve seen recently?

              Ed Struzik: “I think supply chains have learned to shy away from ‘just in time’ in favour of buffer inventory in order to offset the impacts of the black swan, this is not a great trend. A smaller movement, but one that will make supply chains less susceptible to black swans is an effort to re-shore/near shore. This also cuts down the number of places to track the material from and can also lead to improved sustainability. There is also a fast-evolving need for good tracking software…. Digital Product Passports, blockchain/digital ledgers should be gaining much more traction than they are.”

              Sustainability

              Sustainability is an important item on most Chief Supply Chain Officers’ agenda. Amid government legislation and changing customer demands, is a sustainable supply a non-negotiable in today’s world?

              Ed Struzik: “Between the traceability requirements of regulations (CSDDD, CSRD, etc.) as well as consumer, board and financial pressures to be better corporate citizens, OEMS/companies are being held accountable for the sustainability practices of their suppliers. It is exactly the right time to collaborate, partner and improve or risk being left behind.”

              In what ways have you incorporated sustainability into operations?

              Ed Struzik: “As a consultancy, we assist clients every day with their sustainability needs and how to integrate them into operations. Whether that is through improved health and safety policies, responsible sourcing, re-designed, more sustainable packaging, circularity and recycling audits we are a one-stop shop for our clients. ERM’s comprehensive approach to sustainability is embedded in our corporate strategy with a stated purpose: to shape a sustainable future with the world’s leading organisations. ERM strives to operate sustainably in support of the Sustainable Development Goals (SDGs) which we’ve been involved in since the start of their development in 2012.”

              Digital transformation

              Where are generative and conversational AI having the biggest impact in the supply chain? What types of supply chain and procurement decisions are now possible, or much easier to make, with the rise of AI and LLMs? How does this compare to just a couple of years ago?

              Ed Struzik: “While AI and ML have existed, it was only recently that they have taken off. Analysis of routes, lanes, GHG considerations, and when to optimise freight or inventory levels can all be accelerated through the use of AI and ML. In addition, the receiving, billing, tender process, etc. can all be improved and run faster with the use of AI.”

              What should CSCOs out there do first? What needs to be considered before starting the gen AI journey?

              Ed Struzik: “I would want to get supply chain fully mapped. It is 100% traceability to the commodity. Then we can get more creative. Use of AI for alternates, reduction of bottlenecks, etc. let the AI run the scheduling algorithms and make recommendations faster.  Next, I would link all those accepted decisions to a digital ledger, let it keep track of actuals, lots, locations, price, assay, composition, recycled content etc. as it can hold way more information than an ERP system and it is accessible to the next person in the chain as you want it to be!”

              Data challenge

              What are the biggest challenges or hesitations you’re seeing companies have around AI? What should organisations look for in technology to hedge against these concerns?

              Ed Struzik: “Number one is fear of the unknown. No one wants to be the one who took a big swing at running their supply chain with AI and failed. They need to hedge. And they are by implementing AI in pockets, small functions, small products, pilots etc.”

              What are the underlying issues in how companies are currently storing and looking at their supply chain data? Why is this a problem and how can they overcome those challenges with generative AI and knowledge graphs?

              Ed Struzik: “There are too many systems. As AI improves and companies properly set up digital twins and data lakes they will be able to let AI fill gaps in actuals and then get them presented in a unified, single dashboard—set up for different levels in the organization. This has been a promise of several SCP packages for years, but no one has ever gone all in on any of them.”

              Talent management

              People are a company’s greatest asset but can also be a hurdle to overcome when it comes to innovation. How do you manage the people challenge and get them on board with change?

              Ed Struzik: “As a consultancy we do a lot of supplier education and upskilling, especially around sustainability in the supply chain.”

              What about the next generation of talent? What is the key to encouraging more people into a career within the supply chain?

              Ed Struzik: “In terms of sustainability, the next generation of supply chain talent is there, they want to make a difference, they do not need motivation for that, they will actually be frustrated with the corporate ‘slowness’ to adopt the change. They need to be educated and lead the charge on alternate sources of supply, new methods of vendor selection, etc.”

              Supply chain’s next step

              How can the supply chain industry take that next step and what strategies can be implemented to push the industry forward even further?

              Ed Struzik: “Regulations will not stop, consumer pressure will not stop, the need for resiliency will not stop. The number one strategy is to figure out how to be traceable, sustainable and resilient. Manually this will not happen. Digital solutions are the only way—mapping and digital ledgers are at the forefront of this movement.”

              Are there any exciting projects that you’re currently working on or any past ones that you’re proud of that you’d like to highlight?

              Ed Struzik: “ERM has been at the forefront of supplier engagement, especially for decarbonisation. Every one of these has been special to me because they improve our client’s position and help improve the planet. I have also personally developed a lot of the material ERM uses to engage our clients on sustainable supply chain creation and this continues to grow and expand.”

              Future

              How exciting a future does supply chain and procurement have? Some people say that now is the greatest time to be in the space. Is that true?

              Ed Struzik: “The future is on fire for supply chain and procurement. Never in history has it been so talked about and become such a business differentiator. The sheer volume of supply chain regulations and the need for responsible sourcing puts way more power and emphasis on procurement than ever before. The days of getting the cheapest part that meets spec to my door the fastest are long gone. Cost, quality and OTD are only a part of the equation now. Is it sustainable, how recyclable it is, who made it is table stakes now and the new supply chain and procurement professionals need to embrace it.”

              Learn more about ERM here.

              • Digital Supply Chain

              Neela Ahmed, Country Manager, Head of UK and Ireland at E1, explores tech-driven solutions to the biggest challenges facing the supply chain sector.

              The supply chain ecosystem within construction is facing significant strain. While most severe impacts from the pandemic are easing, challenges like labour shortages and inflation continue to create ongoing pressure throughout supply chain networks. The latest setback is the anticipated 6% decline in construction output this year, as rising mortgage rates start to take their toll. These issues can lead to delays in the delivery of materials and resources, which, in turn, heavily impact a contractor’s finances if not managed effectively. 

              This is where technology could make all the difference. Implementing digital solutions can significantly streamline and optimise their supply chains. Whilst some of these challenges may appear limited to the job site, solving them starts with the estimating and procurement teams, which is where tech can play a main role. 

              From our conversations with estimators over the years, it is clear that the construction supply chain can become messy. It can often feel like a jigsaw puzzle. From gaining quotes to syncing service lines with the main contractor it is like trying to find that last puzzle piece that didn’t make the box. That’s where online tendering platforms come in—simplifying everything, and giving you one place to handle bids, quotes, and communications, making it smoother for everyone. 

              Here are some top tips for ensuring your supply chain operates smoothly:

              Broaden your reach 

              As skilled labour continues to be scarce, main contractors must look beyond their usual network for new suppliers. Effective collaboration throughout the project is essential for these new partnerships to thrive. But how? 

              Digital tendering platforms, like E1, help mitigate construction delays and disruptions by streamlining project execution. These platforms enable contractors to broadly advertise opportunities and invite new subcontractors to submit quotes, reducing the need for extensive back-and-forth communication.

              Keeping your network up-to-date is key to staying ahead. By broadening your list of suppliers, main contractors can enhance their resilience and avoid over-relying on just a few subbies. Additionally, expanding your network will boost your competitiveness. With a wider range of quotes, contractors can offer more competitive pricing, improving your chances of securing the project.

              Automate, Centralise, and Collaborate

              A centralised digital platform could significantly aid the industry in navigating changes and avoiding disruptions. However, Hackett’s Golden Thread Guidance reveals that over 90% of product manufacturers don’t view digitalisation as a major concern. Too often investments in digital technology are misguided due to a lack of understanding of its potential and implications. This view is likely widespread across our industry.

              Effective tendering relies on building strong connections rather than getting bogged down by paperwork. Traditional methods of managing tenders can result in missed opportunities and outdated quotes. 

              Collaborative networks provided by digital platforms simplify document management, facilitate seamless teamwork, and enable real-time tracking of quotes. This allows estimators to focus on evaluating actual quotes rather than managing paperwork.

              I should clarify that automation doesn’t mean replacing human effort with robots; it means speeding up processes by eliminating repetitive tasks, allowing for estimators to focus on building connections in the industry, as opposed to admin crunching. Automated addenda management reduces the risk of document errors, and digital audit trails offer a clear overview of document distribution, minimising disputes.

              Looking Ahead

              The ongoing challenges we see within the supply chain sector show it is time for the construction industry to get on board with automation and update how we handle tenders. Similar to other industries, such as law and healthcare, automation cuts out the admin hassle and lets contractors focus on the job at hand. When both subcontractors and main contractors see these benefits, it leads to more accurate quotes. 

              We’re not looking for a complete overhaul but rather a gradual move toward smoother, more efficient processes that strengthen relationships. Our goal is to keep the UK and Ireland competitive; and we believe the answer lies in improving teamwork and making project execution smoother by refining our essential supply chains, creating a better industry for everyone.

              • Digital Supply Chain
              • Risk & Resilience

              Odeta Pine, Product Specialist at Pyplan, reveals how the organisation is meeting technology and sustainability challenges amid a supply chain transformation.

              Pyplan S&OP is a robust platform integrating Python’s computational power and AI-driven insights, designed to enhance organisational resilience in dynamic market environments.

              It empowers businesses to adapt swiftly to market shifts and evolving customer demands by offering deep analysis into operational facets like capacity, inventory management, production efficiency, and distribution channels. With Pyplan S&OP, decision-makers can anticipate bottlenecks, identify optimisation opportunities, and devise strategies to capitalise on emerging market trends.

              Ahead of ASCM CONNECT 2024, CPOstrategy spoke with Odeta Pine, Product Specialist at Pyplan, to discover how the company is navigating supply chain’s evolving landscape amid the rise of technology and sustainability initiatives.

              Odeta Pine, Product Specialist at Pyplan

              Would you be able to give me a brief introduction into the company you work for?

              Odeta Pine: “The platform fosters cross-functional collaboration by creating a unified business model that transcends departmental silos, ensuring comprehensive strategic planning resonates across the organisation. By enabling stakeholders to contribute insights and perspectives, Pyplan S&OP cultivates a culture of ownership and accountability, driving collective efforts toward shared organisational goals. Notably, industry leaders like Puma, Pirelli, Nestle, and Coca Cola have successfully implemented Pyplan solutions, leveraging its capabilities to streamline decision-making, optimise operations, and stay competitive in the rapidly evolving business landscape.”

              ASCM CONNECT 2024

              What is the value of events like ASCM CONNECT 2024: North America? How important is this conference in the supply chain calendar?

              Odeta Pine: “This event is very important for us to see the latest trends, strategies and innovative technologies within supply chain management. It is an opportunity for us to showcase Pyplan – a new python based GenAI product to the US market. We are excited to network with other peers and big companies we can learn from.”  

              Is there anything that makes this event stand out for you? How is it different from others you’ve attended?

              Odeta Pine: “The great keynote speakers, technology companies and the great well-known companies attending.”

              What are the biggest takeaways from this year’s ASCM CONNECT for you?

              Odeta Pine: “Networking, education and learning about all the cutting-edge solutions and new tech start-ups.”

              Global supply chain

              Given the backdrop of the global disruption over the past few years (COVID, wars, inflation etc), how would you sum up where the supply chain space finds itself today?

              Odeta Pine: “The supply chain right now is in a state of digital transformation and adaptation to all the disruptions. From what we have seen this year, companies are focusing a lot on resilience over efficiency by having a lot more diverse suppliers and increasing inventory levels to mitigate risks. They are focusing on increasing the EBITDA line by improving cost management given the high inflation rate and fluctuating raw material cost. Risk assessment, scenario management, sustainability and digital transformation have been key.”

              What do you feel are the biggest lessons supply chains have learnt over the past few years and how well equipped is the modern-day supply chain now to deal with ‘black swan’ events like the ones we’ve seen recently?

              Odeta Pine: “I think the biggest lessons learnt have been the need for agility, diversification of suppliers’, better inventory management and technology. The modern-day supply chain space has improved but it is still vulnerable to the ‘black swan’ events. Today, it is using better technologies to predict and forecast better with Python-based technologies – Python is the new and future business language. I think the most important lesson, is that it has increased awareness at the C-level which means more visibility and therefore faster strategic decision making to any sudden events.”

              Sustainability

              Sustainability is an important item on most Chief Supply Chain Officers’ agenda. Amid government legislation and changing customer demands, is a sustainable supply a non-negotiable in today’s world?

              Odeta Pine: “A sustainable supply is non-negotiable and that is the reason we have seen a lot of new techs emerging such as GenAI tools understanding better consumer insights and trends to be able to tell organizations what is happening and what they should focus on from a demand and therefore supply point.”

              In what ways have you incorporated sustainability into operations?

              Odeta Pine: “Diversifying suppliers, optimising transportation logistics and real-time KPI tracking for sustainability.”

              Digital transformation

              Where are generative and conversational AI having the biggest impact in the supply chain? What types of supply chain and procurement decisions are now possible, or much easier to make, with the rise of AI and LLMs? How does this compare to just a couple of years ago?

              Odeta Pine: “The biggest impact we see is within logistics and transportation optimisation, inventory management and demand forecasting as well as supplier relationship management. Inventory levels can better be managed to reduce overstock and stockouts. Artificial intelligence can automatically suggest reorder points, dynamic pricing based on real-time data. AI continuously monitors and updates suppliers’ data. AI in transportation and logistics have extremely improved real-time route optimisation and dynamic scheduling.”

              What should CSCOs out there do first? What needs to be considered before starting the gen AI journey?

              Odeta Pine: “Before a CSCO starts the AI journey, it is important to have a clear objective and use case, good clean data related to the objective and the right skilled team behind the AI projects.”

              Tech-driven

              What are the biggest challenges or hesitations you’re seeing companies have around AI? What should organisations look for in technology to hedge against these concerns?

              Odeta Pine: “The biggest challenge is the good data, data privacy and security – companies should look for AI technologies that have a good handle on data encryption, security compliance and anonymisation.”

              What are the underlying issues in how companies are currently storing and looking at their supply chain data? Why is this a problem and how can they overcome those challenges with generative AI and knowledge graphs?

              Odeta Pine: “The biggest issue we see is the data quality, storage and inconsistency. Data is siloed and extremely fragmented. For any AI technology to be successful, the data needs to be good, consistent and easy to access. This is an issue because companies never really took supply chain data or any type of data seriously. On top and with the vast amount of data generated from multiple data sources anytime, this data now is so challenging, and it needs a lot of cleansing/ ETLs. Having a great data team to identify the sources, access the data, transform it, clean it and create KPI tracking reports is crucial.”

              Talent management

              People are a company’s greatest asset but can also be a hurdle to overcome when it comes to innovation. How do you manage the people challenge and get them on board with change?

              Odeta Pine: “Communication, transparency and training throughout all teams across all departments.”

              What about the next generation of talent? What is the key to encouraging more people into a career within the supply chain?

              Odeta Pine: “Education and awareness are key to encouraging the next generation. Teaching young people about the global impact of supply chain in everyday life and how they can help with that is so important. Learning about technology, innovation, the importance of good data and coding languages like Python is key to having more people into a career within the supply chain.”

              Future

              How can the supply chain industry take that next step and what strategies can be implemented to push the industry forward even further?

              Odeta Pine: “The supply chain industry can take the next steps by implementing data-driven decision making using advanced technologies for real-time KPI tracking, predictive analytics, process automation, implement AI for inventory optimisation and demand forecasting.”

              Are there any exciting projects that you’re currently working on or any past ones that you’re proud of that you’d like to highlight?

              Odeta Pine: “Nestlé Brazil was looking to find a tool that allowed it to automate and optimise the Demand and Production Planning process, so that it would allow users to have complete visibility both in the hierarchy of its large product portfolio (by segment, family, brand, SKU, among others), as well as by logistics points, factories and production lines. We implemented a fully automated DRP Module Distribution, Demand Planning and Production Optimization Module. The benefits achieved from Nestle:

              • Increased accuracy
              • Increased reliability of supply
              • Reduction of stock breaks
              • Granular visibility of historical data and forecasts
              • Reduced stock accumulation
              • Greater product availability

              How exciting a future does supply chain and procurement have? Some people say that now is the greatest time to be in the space. Is that true?

              Odeta Pine: “Yes because of the many innovations happening within the space! AI/ML, IoT and a lot more!”

              Learn more about Pyplan here.

              • Digital Supply Chain

              We are pleased to announce that SupplyChain Strategy is an official media partner for LogiPharma USA 2024.

              We are pleased to announce that SupplyChain Strategy is an official media partner for LogiPharma USA 2024.

              Over the past 20+ years, LogiPharma has become the go-to event for pharma, biotech and medtech supply chain executives since its founding in 2002.

              This year’s event will take place at Westin Copley Place in Boston, Massachusetts, between September 23rd and 25th.

              Advancing Global Supply Chains – Together

              Through collaboration with heads of supply chain on both the manufacturing and provider sides, LogiPharma aims to promote deeper collaboration among industry players which leads to more effective and efficient supply chain management.

              Today, LogiPharma is a must-attend event for any supply chain executive within the pharmaceutical industry in order to stay up-to-date with the latest trends, enhance knowledge and build vital relationships with peers in the field.

              The event will also focus sessions on the role of collaboration and how it protects the United States’ drug supply chain. In this session, panellists from the FDA, ODNI and DoD will meet to discuss how partnerships have helped mitigate risks and share insights gained from addressing evolving challenges in the pharmaceutical supply chain.

              Speakers include Lucy Alexander, Capabilities Lead, Global Supply Chain Strategy at AstraZeneca, Frank Binder, Global Head of Supply Chain Management at Santen as well as Mario M. Feliciano, PLA Product Director at Novartis, among many others.

              LogiPharma – A closer look

              • Thought-provoking

              LogiPharma has become one of the leading pharmaceutical supply chains events in the world and serves as a platform for practitioners to come together and engage in meaningful discussions and thought leadership. Industry-leading speakers and pharma supply chain leaders have collaborated to develop this event specifically for pharma supply chain professionals.

              • Engaging

              LogiPharma goes beyond simply bringing professionals together. The primary aim is to provide a platform for those keen to share their expertise and experience. This event provides the opportunity for industry experts to instruct and inspire their peers by presenting innovative solutions and discussing cutting-edge processes that are set to shape the future of the pharmaceutical supply chain.

              • Relaxed

              Attendees can expect an in-depth programme that features a variety of topics all vital to the pharmaceutical supply chain. From the likes of emerging technologies and digital transformation to regulatory compliance and risk management, LogiPharma aims to cover all aspects that shape the industry’s landscape.

              Find out more about the event here.

              • Digital Supply Chain

              Internet of Things technology has the potential to solve key pain points in the supply chain. Here are 5 ways IoT is solving supply chain problems.

              The global supply chain landscape has become increasingly fraught over the past few years. 

              In the wake of the COVID-19 pandemic, supply chains have contineud to face near-constant disruption. These pain points have ranged from climate-crisis-fueled droughts to geopolitical conflict. Rising prices and economic instability have conspired to destabilise the sourcing and movement of goods around the world. As a result, a greater focus on resilience over cost has crept closer to the top of the CSCO’s agenda. 

              However, it’s hard to identify how to protect a supply chain from disruption — let alone leverage that supply chain to create new value — without strong visibility into that network. This is where Internet of Things (IoT) technology is supporting supply chain managers and CSCOs. The technology provides new levels of visibility, resilience, and control over their operations. Defined as a network of physical devices and sensors interconnected digitally and used to gather information, the IoT is making supply chains smarter, easier to track, and better prepared for the unexpected. 

              Here are five of the ways that IoT technology is transforming the supply chain. 

              Tracking shipments 

              One of the most obvious and straightforward applications for IoT in the supply chain is digitising the tracking process. Traditionally, updates on goods moving through the supply chain have been sporadic, or nonexistent until the final delivery. 

              IoT sensors enabled with GPS are changing that, however. For high value items, IoT technology like GPS trackers, RFID tags, wireless temperature sensors, and other devices can ensure that goods can be monitored at every stage of their journey. Customers using something like FedEx’s SenseAware or SAP IOT Logistics can track cargo for changes in environmental conditions, location, delays, and even alterations to routes. 

              Cold chain management 

              The cold chain is a temperature-controlled supply chain that moves, stores, and distributes sensitive and perishable goods. This can include vaccines, chemicals, sea-food, meats and dairy products. 

              As any deviation from the ideal temperature range can affect the freshness of food and the efficacy of medicines, proper monitoring of the cold chain is essential. IoT sensors that issue an alert if the cold chain is broken are a critical piece of the puzzle for supply chain managers attempting to gain visibility into these complex and critical systems. 

              Sourcing authentication 

              Whether it’s specialty coffee that needs to be traced from a single point of origin to the small batch roaster, or a multi-million dollar shipment of lithium that needs to reach an EV battery manufacturer without touching a Chinese-owned processing plant, regulations are making it increasingly important to have verifiable visibility into every step of the sourcing and supply chain process. 

              However, some industry experts have argued that basic IoT-based supply chain management systems fail to provide confidentiality and security. In combination with blockchain technology, IoT devices can more reliably authenticate the origin and subsequent steps in the journey of a product or material. This allows organisations to avoid ptential goods seizure or tariffs when entering new markets, and comply with ESG commitments. 

              Warehouse automation 

              Artificial intelligence and machine learning have been applied to great effect by logistics teams. The technology has significant potential to help pick, arrange, and otherwise move goods through warehouses. Amazon has been using an increasingly sophisticated variety of robots in its warehouses since 2017. The global market for warehouse automation was valued at $16.23 billion in 2022. It is expected to hit around $71.03 billion by 2032.

              However, AI tools and automation platforms need a bridge between the digital and physical worlds in order to work. IoT forms that bridge, allowing digital tools to gather accurate data in real time about the physical world. The information gathered from these IoT sensors can then be used to pilot fleets of robots. It could also direct human pickers, control the ambient temperature, schedule deliveries, and oversee numerous other warehouse management tasks.  

              Predictive analytics 

              IoT can not only provide critical insights into what’s happening in the supply chain right now. The technology can also use the data it gathers, in combination with AI, to make educated guesses about the future. IoT creates huge amounts of information constantly. Sensors placed throughout the supply chain, from warehouse operations to transportation and delivery are continually reporting on location, temperature, time-to-process, and other useful information. 

              With the application of digital tools, this data can be used to forecast trends, pain points, and demand patterns. At a time when supply chain managers are overwhelmingly preparing for a future where disruption is the norm, rather than the exception, predictive analytics using IoT-derived data are a vital tool. 

              • Digital Supply Chain

              We are pleased to announce that SupplyChain Strategy is an official media partner for ASCM CONNECT 2024: North America.

              We are pleased to announce that SupplyChain Strategy is an official media partner for ASCM CONNECT 2024: North America.

              ASCM CONNECT is a dynamic three-day conference dedicated to the latest trends and tactics in end-to-end supply chain SupplyChain Strategy. 

              As a media partner, SupplyChain Strategy will deliver exclusive content such as articles from some of the event’s speakers and sponsors.

              Set to take place between September 9th and 11th in Austin, Texas, innovation is set to shine with sparking collaboration the key to shaping the future of supply chain management. At ASCM CONNECT, attendees are invited to tap into the knowledge and experience of an expert speaker line-up, and dive into education that transcends the ‘what’ to explore the ‘how’ and address the ‘so now what’ of industry advancements.

              Attendees to the conference will uncover the latest advancements and trends in:

              • Stability, resilience and agility
              • Digital capabilities, technologies and enablers
              • Talent, leadership and transformation
              • Sustainability, circularity and climate

              Who Should Attend?

              Open to all supply chain professionals, ASCM CONNECT delivers value no matter where you are in your supply chain career. Attend and be at the forefront of shaping the future of the industry.

              Industry Executives

              • Engage directly with other top industry leaders and influencers who are driving innovation and transformation in the supply chain profession.
              • Gain invaluable insights and forge meaningful connections that can catalyse positive change across all sectors of the supply chain.
              • Make a lasting impact with your presence – your newfound connections and insights have the potential to resonate and drive significant advancements in supply chain practices.

              Emerging Supply Chain Leaders

              • Enhance your skills and knowledge through invaluable insights from industry leaders and experts. Accelerate your career growth and stay ahead in the ever-changing world of supply chain management.
              • Immerse yourself in keynote presentations, educational sessions, and Connection Cafés designed to address the unique needs and questions of supply chain newcomers.
              • Expand your professional network, connecting with peers and mentors who can provide guidance and support on your career journey.

              Supply Chain Champions

              • Join a vibrant community of supply chain enthusiasts and novices alike, where collaboration is key. Connect with peers from diverse supply chain backgrounds, exchanging insights, troubleshooting challenges, and sparking innovative ideas together.
              • Equip yourself with actionable strategies for navigating the complexities of today’s rapidly evolving supply chain landscape. Whether you’re seeking solutions to specific challenges or simply eager to absorb knowledge from industry experts, this conference offers an unparalleled opportunity to learn, grow, and network with fellow professionals, thought leaders, and essential vendors.

              Find out more information about the event here.

              • Digital Supply Chain

              Theresa Macdonald, Business Development Manager at Element Logic, explores five trends changing the face of warehouse automation in 2024.

              The past few years have been transformational for logistics and supply chain operations, with warehouses at the epicentre of this change. Economic volatility, global political shifts, and the lingering effects of COVID-19 have made the landscape increasingly complex, further intensified by constantly evolving consumer behaviours. 

              Instead of waiting for an elusive return to “normalcy,” now is the time for businesses to proactively future-proof their warehouse operations. Here’s a closer look at four technology trends that are not only navigating but also shaping this unpredictable future.

              1. The rise of warehouse automation and robotics

              Technological advancements are rapidly transforming the logistics sector, with automation emerging as a key driver of competitive advantage. 

              Automation significantly enhances storage density, reduces overhead costs, and extends operational hours, meeting the demands of rising order fulfilments. Take Automated Storage and Retrieval Systems (ASRS), for example. These advanced systems use goods-to-person technology to optimise space, improve order-picking accuracy, and cut labour costs. By seamlessly integrating with Warehouse Management Systems (WMS) and data-driven Warehouse Control Systems (WCS), ASRS provides continuous improvements through real-time feedback. 

              In addition, robotic piece-picking technologies, powered by machine learning and AI – achieve high picking rates while virtually eliminating human errors and reducing labour demands. Autonomous Mobile Robots (AMRs) further boost efficiency by navigating warehouse spaces with sensors and vision systems to manage tasks that are hazardous or impractical for humans. 

              Although the initial investment in automation technology can be steep, the return on investment usually manifests within 1-2 years, enabling around-the-clock operations and optimal asset utilisation.

              2. Data-driven decision making

              Harnessing real-time data through sophisticated AI and machine learning software unlocks vital insights that drive process efficiency, inventory management, and customer behaviour understanding. 

              Translating these insights into actionable strategies boosts performance. For instance, data-driven software streamlines capacity planning by alerting managers to potential constraints, ensuring timely resource redistribution. Digital twin simulations can stress-test various scenarios in a virtual model of the warehouse, offering enhanced planning capabilities. 

              Predictive maintenance further mitigates risk by flagging potential equipment issues before they escalate, preventing costly operational disruptions. 

              In transportation, analytics-driven software enhances supply chain efficiency, making logistics more resilient. Engaging staff through gamified tasks acknowledges their efforts and boosts morale, creating an efficient and enjoyable work environment.

              3. Accessible automation for smaller businesses

              Contrary to widespread belief, warehouse automation isn’t just for large enterprises. Smaller businesses can also benefit, particularly through models like Automation-as-a-Service (AaaS), which offer a cost-effective, low-risk entry into enhanced automated operations. 

              Small companies can leverage automation technologies to scale sustainably without the burden of operational complexities. AaaS ensures positive cash flow, allowing funds to be directed toward innovation and growth. 

              Warehouse automation solutions are highly adaptable, fitting into diverse spaces and scaling according to needs. Easily reconfigurable, these technologies meet the dynamic requirements of smaller businesses and third-party logistics providers (3PLs).

              4. The growth of Micro Fulfilment Centres

              Heightened consumer expectations for same-day or next-day delivery are compelling businesses to rethink their distribution models. 

              Micro fulfilment centres (MFCs) are emerging as a formidable solution, especially among European grocery retailers. These localised, small-scale warehouses expedite deliveries, enhance inventory control, and streamline returns. Strategically located close to consumers — in retail stores, nearby buildings, or dedicated ‘dark’ warehouses — MFCs reduce last-mile delivery times, cut transportation costs, and lower emissions. 

              Although manual labour in MFCs can limit efficiency and stock volume, investing in flexible, modular automated systems can significantly enhance both storage density and operational efficacy.

              5. Embracing smart warehousing

              The future of warehousing holds immense promise. Staying abreast with emerging trends and technological innovations is crucial for businesses aiming to excel in this ever-changing commercial landscape. 

              By integrating automation, robotics, AI, and data analytics, companies can improve operational efficiency and deliver exceptional customer service. 

              The key is to embrace change and stay ahead of the curve, creating a resilient and adaptive warehousing strategy. By recognising and acting upon these trends, businesses are well-positioned to navigate future uncertainties, ensuring both operational resilience and sustained growth.

              • AI in Supply Chain
              • Digital Supply Chain

              SupplyChain Strategy is delighted to announce our partnership with Manifest: The Future of Supply Chain & Logistics – A 3-day event being held on February 10 – 12, 2025, at The Venetian, Las Vegas.

              Manifest is the premier gathering of industry leaders, innovators, and investors in a showcase of the cutting edge of supply chain and logistics.

              Over 300 of the industry’s best and brightest will take the Manifest Vegas 2025 stage, at its new home in The Venetian, to address the most pressing issues across global end-to-end supply chain and logistics operations such as Planning, Sourcing, Manufacturing, Maritime & Ports, Intermodal, ESG, DEI, AI, Nearshoring, Cold Chain, Supplier Relationship Management, Geopolitical Disruptions, Talent & Labor, Warehouse Innovations, Last Mile & Returns.

              To learn more, and to join us at Manifest at a discounted rate, please click the link below and save $200:

              • Digital Supply Chain
              • Event Newsroom
              • Risk & Resilience

              Siddharth Rajagopal, Chief Architect, EMEA at Informatica, explores the need for effective data management to ensure the UK’s food security.

              After one of the wettest winters on record, farming leaders  are warning that flooded fields and massively delayed sowing will likely lead to shortages and price rises on crops like wheat, oilseed rape, potatoes, and barley later this year. 

              That’s not just an ‘industry problem’: warnings of wet weather washing out domestic food supplies will be a major headache for families with dietary restrictions or those on tight budgets.   

              But despite farmers’ best efforts, you simply can’t put seeds into a field that resembles a lake. 

              The UK’s food needs aren’t going anywhere, so the food will have to come from somewhere. And that means the burden of feeding the nation significantly falls to the food industry’s importers, shippers, and distributors. Locating, securing, purchasing, and moving food on this kind of scale is no small feat – not least because accessing and managing all the information involved is a tall order in itself.

              Stepping into the breach

              The initial response to the weather crisis will likely focus on protecting this year’s food stock. 

              This will mean either stretching out tight supplies, or careful planning to make up any shortfalls by importing more from abroad. Both will require retailers and distributors to have a single, 360-degree view of supplier profiles if they’re to get the right volume of products to the right place at the right time.

              That in turn means they need the right technology approach for the job. In particular, the ability to maintain accurate data on supplier status, pricing, and stock levels, as well as the location of current shipments and information on any potential delays. The more the industry knows about the wider situation, the more agility and accuracy it can bring to purchasing decisions and shipping plans. 

              With the right data strategy in place, it will be possible to source and import the staple supplies the UK needs, albeit at a higher price and with little benefit to the farmers whose annual income will have been significantly impacted thanks to the heavy rain. 

              Future-proofing the UK’s food supply

              Unfortunately, this type of disruption is highly likely to become more commonplace in the future. As the effects of climate change take hold, the UK is set to have longer, wetter winters that will impact annual food supplies and severely challenge the whole food production and distribution ecosystem. 

              To protect food security, farmers, retailers, and distributors will need to work closely together to build greater resilience into food supply chains

              A clear approach to data management and governance can provide visibility over potential sources of disruption, ensuring companies can respond promptly and do their best to mitigate against costly delays. An example of what this looks like in practice is having a common terminology of food supply related glossaries, processes and policies.

              Not only do supply chain stoppages cause added logistical costs – with many crops, they can be the difference between a usable product and a totally spoiled cargo. Given that demand is likely to be high during periods of weather-related disruption, strong data management will also help retailers navigate a crowded market, securing products and shipping windows efficiently.

              As artificial intelligence applications become more available to wider sections of the industry, they can also help to offer a clear view of strategic supplier relationships. As a result, organisations will be better able to manage supply chain challenges, plan ahead, and mitigate the effects of any potential food shortages. 

              Creating a comprehensive view of the market

              These kinds of advanced data management solutions and data-driven applications not only enable companies to get a more comprehensive overview of the market situation – they also free up staff time to ensure people can focus on value-add tasks rather than the manual work of compiling, cleaning, and storing ever-growing datasets. 

              Organisations already waste too many man-hours on repetitive tasks. The more this kind of work is streamlined through the use of automated solutions, the greater the opportunities will be for organisations to develop innovative responses to the growing pressure of unpredictable weather.

              Winters like the one we’ve just endured are only the tip of the iceberg (so to speak). Logistics professionals across a whole range of industries are going to face a raft of new challenges in the coming decades. Increasingly they will have to grapple with more dramatic weather patterns, work to decarbonise their supply chain and comply with global sustainability reporting requirements. 

              As the old proverb goes, knowledge is power. 

              Companies need to equip themselves with advanced data management capabilities to ensure they can make intelligent, data-driven decisions when crises hit – and emerge stronger on the other side.

              • Digital Supply Chain
              • Risk & Resilience

              Nigel Pekenc, Partner at Kearney, examines the trends and challenges set to define the supply chain sector for the rest of 2024 and beyond.

              Supply chains are the backbone of the global economy, ensuring the seamless flow of goods and services across the world. However, recent disruptions caused by COVID-19 and geopolitical tensions have triggered a significant transformation. 

              Companies are diversifying their supplier bases and increasingly moving production closer to home to reduce dependence on distant suppliers and mitigate risks associated with global disruptions. There are five main trends shaping this transformation:

              1. Regionalisation

              A key component of this transformation is the shift from a global model to a network of interconnected local value chains. For supply chain leaders, this results in increased flexibility and resilience by relying on multiple local sources instead of fewer global suppliers to enhance supply chain visibility and control. Kearney’s 10th Annual Reshoring Index Report found that regionalisation is increasingly gaining momentum, with up to 96% of US CEOs committed to reshoring as a strategy to enhance supply chain resilience.  

              2. Artificial intelligence 

              The rapid emergence and adoption of AI is forcing supply chain leaders to rethink how they use technology, and how they incorporate it into the fabric of their businesses. These digital tools have a myriad of applications, such as predictive analytics and machine learning algorithms, the ability to improve efficiency, transparency, forecasting and much more. Moving forward, companies must integrate data and AI technologies to optimise their supply chains from end-to-end if they are to remain competitive. 

              3. Re-skilling 

              With new technology and new priorities, comes the need for new skills. With 60% of the global workforce in need of significant training to bridge the skills gap, supply chain leaders need to act now to make sure they have a workforce that enables growth and innovation. This could involve investing in new training programs, e-learning platforms, or outsourcing further work overseas.  

              4. Sustainability 

              Driven by the push of regulatory pressures, and the pull of growing consumer demand for greener practices, businesses are recognising the need to move beyond compliance and embracing more innovative sustainable practices. For example, Unilever has invested in sustainable sourcing, working closely with farmers and supply chains to ensure that raw materials are produced in an environmentally/socially responsible manner. Innovating around sustainability throughout a company’s operations will not only help with compliance, but also help create an ecological friendly value chain that is fit for the future.

              5. Customer value 

              There is a growing recognition amongst leaders of firms that operations should be driven by customer value, rather than cost alone. 80% of organisations plan to compete mainly based on customer experience, underscoring the increasing importance of a customer-centric approach. enhancing customer satisfaction and loyalty through value-centric supply chains has become a priority. This shift reflects a broader realisation that providing excellent customer service can be a crucial differentiator in today’s competitive market in terms of minimising the risk of losing market share.

              The gap between ambition and operational delivery 

              The case for transforming business operations is well understood, and many organisations have made good progress towards global value chain rewiring. However, we are still seeing a significant gap between strategic intent and operational delivery. 

              This is evident in the figures. For instance, while 92% of manufacturers say they are looking to regionalise their manufacturing footprint, only 28% aim to have nearly all in-region-for-region operations by 2030. 

              In terms of technology, 64% of supply chain leaders perceive AI as the key to driving supply chain improvements but only 1% have been able to eliminate Excel-like manual spreadsheets from their operations. A similar story plays out across all five trends, with only 14% of manufacturers redesigning their network to reduce Scope 3 emissions — but why is this? 

              Delivering on this ambition is easier said than done. The scale and complexity of value chains means that carrying out end-to-end transformation is no small task, and one that requires significant investment. Additionally, the very same factors that are driving transformation in the long-term are hindering it in the short-term, including macroeconomic, political and ecological disruptions. 

              Rewiring global supply chains

              To tackle these issues, companies should focus on phased implementation, prioritise high-impact areas, and look to develop partnerships to share costs and risks. In particular, partnerships and engagement between the public and private sector organisations are critical and enable a globally coordinated development of next-generational strategies. 

              Resistance to change can hinder transformation efforts, especially on this scale. As a result, clear communication of benefits, stakeholder involvement in decision-making, and comprehensive training can enable a smoother, and more efficient, transition. 

              On a nuanced level, supply chains can use the complexity of supply chains to their advantage. For example, by promoting stakeholder collaboration across the value chain, they can enable flexible nodes and real-time re-routings to avoid delays and increase efficiency.  

              To maximise the value they generate from AI, and new technology, organisations should integrate AI decision-making capabilities with digital twins of supply chain in order to model scenarios, and combine this with the real-time enterprise resource planning so they can act proactively in line with evolving priorities. 

              Real-time decisions made using scenario based data can also help organisations to upskill their workforce. Unlike implementing top-down directives, this approach can increase the agility of organisations to respond to their changing skill requirements, reflecting the dynamic nature of the skills gap. 

              In short, transforming supply chains to be more resilient, sustainable, and technologically advanced is no simple task, but the opportunities for those who do it successfully are vast. To guarantee the global economy’s resilience and sustainability in the future, industry leaders must focus on these issues. 

              • Digital Supply Chain
              • Risk & Resilience

              John Santagate, SVP Robotics at Körber Business Area Supply Chain, looks at the impact of automation on the evolution of the supply chain.

              Over the past decade, the supply chain has gained significant visibility. The rise of e-commerce, coupled with the challenges posed by the pandemic, has brought supply chain and warehouse technology into the spotlight. 

              This increased visibility has helped individuals and businesses gain a deeper understanding of the crucial role played by warehouses and the supply chain in ensuring that products reach the shelves. In today’s world, people better understand the scale and scope of the industry and the need for a dedicated workforce to ensure timely delivery of goods.

              Robotics in the warehouse 

              Amazon is well known for its early adoption of robotics into their warehousing and distribution centres and subsequently the growth of the business that this technology no doubt played a role in. 

              More recently apparel industry leader, S&S Activewear, announced the expansion of its partnership with Körber Supply Chain Software and the deployment of Geekplus robotics solutions to increase warehouse efficiencies. 

              Intelligent robotics is a true game-changer in the supply chain industry if applied correctly. Since 2016, the global stock of industrial robots has grown by an average of 14% each year. However, it is important to note that while the figures reflect growth and strong demand, intelligent robotics need to act as holistically integrated solutions to maximise efficiency.

              With robotics becoming an increasing trend in the supply chain, how will it affect the workforce?

              Impact on the supply chain workforce

              At the core of the supply chain industry are the dedicated individuals driving its operations. In recent years, however, we have seen the adoption of technologies, such as robotics and voice, enabling individuals to work more efficiently in the warehouse. Voice-directed solutions help workers operate hands-free and eye-free in busy warehouse environments. Automation and robotics are being used to support and enhance the human workforce, rather than replacing it. 

              There is now a growing need for technology operating systems to integrate these various technologies. Tools like these are augmenting human capabilities, resulting in operational efficiency gains.

              Autonomous Mobile Robots (AMRs) are designed not only to boost productivity but also to enhance workplace satisfaction. By handling repetitive and labour-intensive tasks, AMRs free up human workers to focus on more strategic and fulfilling activities.

              The seamless integration of these technologies is becoming increasingly essential. Modern warehouses depend on complex systems that must operate harmoniously. Software orchestration is vital in ensuring that both new and legacy technologies work together efficiently, maintaining smooth and effective warehouse operations.

              Effects on human employees

              The supply chain industry is facing unprecedented workforce shortages, leaving technology to fill in the gaps. Robotics is one of the cutting-edge technologies transforming the workforce by augmenting, supporting and enabling workers to be more effective.

              Businesses that prioritise their workforce and use technology as a tool to enhance employee performance will see significant benefits. 

              Companies focusing on improving efficiencies, workforce safety and employee well-being are experiencing the most considerable improvements. Robotics positively impacts human employees by saving time, increasing accuracy and allowing them to focus on more strategic tasks.

              Not long ago, warehouse tasks were manual and mundane, leading to unfulfilling work. Today, robotics and technology have shifted this dynamic, allowing workers to focus on more important tasks and be more agile, dynamic and effective. Robotics also reduces repetitive strain injuries and fatigue-related accidents, making work more comfortable and less burdensome while aiding workflow productivity and scalability. In addition, working with robotics and other modern technologies is allowing workers to gain new skills that are more relevant to the market today and enabling businesses to evolve with the technology landscape. 

              The bottom line

              Technology is not replacing jobs; it is creating new opportunities. Innovations have introduced roles such as robotics and automation specialists that didn’t exist 20 years ago. Robotics in the supply chain represents progress and is essential for allowing the workforce to keep pace with market demands.

              A decade ago, experts predicted the supply chain industry would need three times more warehouses and a 300% increase in warehouse workers over the next few years. Thanks to advancements in technology, we have successfully met these demands, while competing with a contracting labour market

              This technological evolution underscores the importance of continued investment in robotics and automation to maintain a resilient and efficient supply chain, capable of adapting to future challenges and consumer demands.

              • Collaboration & Optimization
              • Digital Supply Chain

              The evolution of supply chains in 2024 will, according to Gartner, be defined by the integration of human and robotic workforces.

              It’s an interesting time to be in the supply chain business. Not only are supply chains under increasing pressure to unlock greater value for the business, but executives find themselves operating in a landscape that might be even more challenging than that of the pandemic just a few years ago. 

              Geopolitical tensions are rising, disrupting global trade routes. The spectre of economic downturn looms over Europe and the US, intermingling with growing unrest over the cost of living, wage stagnation, and the broken promises of 21st century capitalism. And, over everything, the worsening climate crisis throws a long shadow. Crop failures, extreme weather events, and disrupted ecosystems are conspiring to create a world where, for supply chains, disruption is the norm. 

              Many organisations are turning to technology as a way to improve their efficiency, cost-containment, and resilience. Supply chain operators are being driven by the need to “ensure their foundation can support both past and future investments, while also looking ahead for new differentiation opportunities,” noted Christian Titze, VP analyst in Gartner’s Supply Chain Practice

              A key theme emerging for Titze is the role that emerging technologies like artificial intelligence (AI) and maturing technologies like robotics will play for supply chains. However, Gartner’s report stresses that the success of adoption when it comes to these technologies is tied to “ the complementary integration of humans and machines.” 

              Humans and machines in the supply chain

              Gartner’s report identifies a number of trends connecting the broader theme of humans and machines in collaboration. 

              “These technology trends are not isolated, but rather interconnected and mutually reinforcing,” said Dwight Klappich, VP Analyst and Fellow in the Gartner Supply Chain practice. 

              Composite AI, AI-enabled vision systems, augmented connected workforce initiatives, next generation humanoid robots, and machine customers are all contributing to the increasingly collaborative relationship between humans and machines in the supply chain.

              AI-Enabled Vision Systems

              AI-enabled vision systems combine industrial 3D cameras, computer vision software and advanced AI pattern recognition technologies to autonomously capture, interpret, and make inferences based on unstructured images in real time.

              Augmented Connected Workforce (ACWF)

              ACWF initiatives aim to reduce onboarding time for employees to achieve full productivity and enhance decision-making. 

              Augmented connected forkforce is a strategy that combines the value of intelligent technology, workforce analytics, and skills augmentation to accelerate talent growth and optimisation.

              Composite AI

              Individual AI applications are impressive, but it’s in aggregate that the technology really begins to shine. Composite AI uses multiple AI techniques together to increase the efficiency and accuracy with which these models learn. Composite AI also broadens the level of knowledge representations, and could ultimately solve business problems in a way that drives supply chain performance improvements.

              Next-Generation Humanoid Working Robots

              Robotics have been an established part of the supply chain for over a decade at this point. Signalling the next phase in the technology’s journey towards maturity, humanoid working robots combine sensory awareness, mobile manipulation, and dynamic locomotion to perform tasks previously done by humans. 

              They typically feature sensor-equipped heads, power and mechanical bodies, manipulative arms/hands, and legs that allow for more dynamic movement than previously seen.

              Machine Customers

              Machine customers are nonhuman entities capable of selling or purchasing goods or services autonomously. 

              Examples include IoT devices placing independent orders, intelligent replenishment algorithms maintaining product availability, and automated assistants suggesting new deals to consumers.

              • Digital Supply Chain

              Dr Atanu Chaudhuri, Professor in Technology & Operations Management at Durham University, explores 3D printing’s impact on sustainable supply chains.

              Imagine you’re a customer waiting on a replacement for a broken part for your washing machine, or the operator of an aircraft fleet forced to ground a plane due to a lack of parts when faults occur. Or, even more critically, a doctor in a hospital working with a shortage of equipment, as machines in need of repair lie idle.

              Such situations are far too common. Often, they occur because of hold-ups in, or a lack of production within a supply chain.

              For example, when an airline changes the layout of the cabin, it needs to plug the gaps between old and new components using spacer panels. Producing these by injection moulding will first require the design and production of a mould, which takes multiple weeks to produce. One false step grounds an aircraft for weeks. In the meantime, manufactures must get both the requirements right and make enough of the parts they need to complete the job. Such delays are inconvenient at best, costly at worst.

              Delays versus inventory in manufacturing 

              Now imagine yourself as the manufacturer. One of the big challenges faced by industrial product manufacturers is to deliver spare parts to their customers – whether other companies or individual customers – on time when needed, as per their contracts. After all, to fail to serve the customer is to lose business.

              To fulfil such obligations, manufacturers need to keep large numbers of spare parts, covering all eventualities in their inventory – even if their customers may only need a few every year. This means manufacturers spend time and money producing parts that customers never use. These parts also incur an additional cost when it comes to secure storage. 

              And then, if available spare parts are no longer fit for use, it leaves manufacturers with a great deal of waste to dispose of. Increasingly, the pressure is on to do this in an environmentally friendly way, incurring yet more cost.

              Cutting corners to keep costs low is also not worth the risk to reputation when it comes to customer safety and satisfaction. The parts may not be of appropriate quality. 

              And then there are elements outside of the control of the supply chain itself  – a disruption in transportation links which delays the delivery of parts, items broken or going missing en-route. Finding or manufacturing a replacement can take several more weeks.

              It’s clear that traditional manufacturing methods and the impact they have on the operation and sustainability of a supply chain are no longer fit for purpose. As many companies face pressure to tighten their belts as well as operating in a greener fashion new technology, like in many other industries, is bringing new solutions.

              Where traditional manufacturing falls short, 3D Printing can pave a new path to build a resilient and sustainable supply chain.

              3D printing a more sustainable supply chain 

              Conventional manufacturing typically removes materials from a larger block to achieve the desired shape and finish. By contrast, 3D Printing, or additive manufacturing (AM), is the process of producing parts layer by layer to a near final shape from a digital design. AM can produce parts with complex shapes – often which cannot be produced by conventional manufacturing – in a wide range of materials, both metal and polymer. AM gives engineers freedom in their designs beyond the limitations of traditional manufacturing processes.

              Initially, engineers used AM to swiftly develop prototypes during product development process. The technology has quickly grown in popularity for producing finished parts for products destined for market. Today organisations across industries such as aerospace and defence, automotive, medical and others are using AM for producing tools, jigs and fixtures and, of course, spare parts and for serial production of parts.

              3D printing vs traditional methods

              There are a number of reasons why 3D printing, or AM, is proving to be more effective than traditional methods for manufacturing spare parts are wasteful. First is the ability for low-cost customisation. Producing a part with a specific shape usually requires something called a die, or tool, made of steel which can be very costly. Also, a machine has to be set-up specifically for this purpose, which requires additional time. Making a single part at a time can come with a large bill – often larger than the value of the eventual part produced. Producing multiple parts the same die or tool reduces the cost of course, but also limits design possibilities. 

              AM doesn’t require a die. It can produce parts with complex shapes more swiftly. Manufacturers can also produce these parts in low quantities, enabling manufacturers to respond to individual supply demands – keeping customers happy and reducing the need to create excess, typically unused and wasted, stock of parts to cover “just in case” scenarios. 

              AM can also help to build supply chain resilience. Making parts within 2-3 days helps supply chains to be responsive and avoid supply disruptions by providing an “on demand” service. For example, Daimler Bus has authorised its coach operator customers to produce specific spare parts on-demand using a certified and validated process so that they do not have wait for the parts.  

              Small scale manufacturing means more orders for small businesses 

              Such practices also work well at the local level. This brings more business to SMEs and allows those which need the parts to more swiftly serve their customers as the chain becomes shorter. A case in point is small injection moulding manufacturers, whose business models are based on high volume and low cost hence severe competition from low cost manufacturers overseas. But, if organisations can produce these moulds using AM, it will not only reduce cost and lead time, it will also enable injection moulders to produce customised parts in low volume, enhancing their business model. Companies like Nexa3D provides such free-form injection moulding technology.

              Moreover, parts produced using AM can have a lower overall carbon footprint than those made using traditional methods. This is due to a number of factors. AM parts use or waste less material thanks to the method of part production and avoiding surplus stock, as well as shorter transport routes due to more localised production.  

              Airbus found exactly this in using AM parts which weighed 55% less and used 90% less materials. Others can be recycled or produced by recycling other materials such as fishing nets. My own research shows how UK based Filamentive and Fishy Filaments are proudly showcasing the circularity potential of AM. 

              Limitations of 3D printing 

              But there are limitations. Only a few parts in a portfolio of a company can be produced by AM. Companies need to identify those parts systematically using both design and supply chain data or expert knowledge and consider redesigning to make parts feasible to be produced by AM. 

              The companies also need to choose the appropriate AM technology, the equipment and materials. For different AM technologies, parts need to undergo post-processing, require quality assurance and adherence to standards. Other challenges exist in terms of ensuring the security of the design files and product authenticity. Companies like Autentica are trying to address the above problem by using a non-fungible token enabled system of identification to help avoid counterfeiting. 

              AM has potential to improve resilience and sustainability of supply chains, but it requires a concerted effort by manufacturers to systematically adopt the technology, develop in-house capabilities over time and use the AM service providers to address some of the capabilities they may lack. The investment in doing so will far outweigh the costs over the long-term, but missteps in choosing wrong parts to print or using inappropriate technologies or missing some of the hidden costs in post-processing and quality assurance can prove to be costly and deter companies. It is not to be considered to be a fancy toy which will address multiple problems but instead  a friendly set of technologies to develop a well-functioning supply chain – provided the companies do the essential background work to understand it first.        

              Dr Atanu Chaudhuri is an Associate Professor in Technology & Operations Management at Durham University Business School.

              • Digital Supply Chain
              • Sustainability

              Supply chains need to be ready for disruption, but is AI the right tool to help them remain agile in the face of the unknown?

              The modern value chain is vast, complex, and can contain thousands of suppliers. 

              These supply chains have evolved over the past decade, setting aside simpler, more linear structures in favour of complex ecosystems spread across multiple continents. Putting a single product in a customer’s hands can rely on the movement of goods across disparate geographies, between hundreds of companies, along vulnerable trade routes. 

              Recent geopolitical and climate-related disruptions are driving a return to simpler, more regional supply chain models. However, organisations are nevertheless still managing highly complex, fast moving supply chains in an increasingly complicated and dangerous world. From the US-China trade war and COVID-19 pandemic, to the ongoing Houthi attacks in the Red Sea and increasingly common extreme weather events, supply chains face a landscape where disruption has become the norm rather than the exception. 

              More than ever, supply chain managers are looking for ways to make their operations more agile and resilient. Some believe that artificial intelligence (AI) is the answer

              Can AI deliver supply chain resilience and agility? 

              Many supply chains have undergone radical transformations driven by the intersection of AI, machine learning, and increasingly cheap computing resources. “The culmination of those three things have revolutionised how we look at supply chain processes, all the way from demand forecasting to understanding at a granular level what customer needs are,” said Parvez Musani, SVP of End-to-End Fulfilment as Walmart in an interview with PYMNTS. “The integration of AI, ML, and vast computing power, coupled with an abundance of data, has transformed our approach to demand forecasting, inventory flow, and cost optimisation.” 

              AI’s ability to analyse vast data sets makes the technology ideally suited to generating the kinds of insights supply chain managers need based on broad market data. Not only that, but the technology’s ability to examine large amounts of unstructured information makes it very good at flagging risks before they develop into full-fledged disruptions. 

              Accurately forecasting demand is critical for retailers like Walmart. By effectively managing inventory levels, supply chain and logistics managers can minimise the likelihood of stockouts or overstocking. AI algorithms’ ability to rapidly comb through weather events, local news, historical sales data, market trends, and other contextual effects in real time allows the technology to generate accurate demand forecasts. Both Walmart and Amazon use AI tools to estimate and predict product demand in order to maintain the right inventory levels. 

              • AI in Supply Chain
              • Digital Supply Chain

              Siddharth Rajagopal, Chief Architect, EMEA at Informatica, explores how to maintain and improve the quality of data throughout the supply chain.

              Businesses in all industries depend on the smooth operation of global supply chains. Yet as these vital systems and processes become more complex, they can also become more fragile – needing careful management to keep them running effectively.

              Data is an important enabler of modern supply chains, as long as it’s of the highest possible quality. When data is accurate and reliable, organisations can optimise their supply chain by streamlining operations, improving decision-making and reducing risk. However, poor quality data can have the opposite effect by adding pain points, reducing output, hindering inventory management and stopping companies’ ability to measure and assess risk factors. Improving both data quality and data traceability should therefore be a priority at every stage of the supply chain.

              The data puzzle

              With some companies managing upwards of 75,000 suppliers, tracking, reporting and analysing supply chain data is an arduous task. This is particularly true when it comes to fragmented data sets stored in multiple siloed systems distributed across geographies, business units and suppliers. 

              And when data is not reliable, accessible and up to date, it can impact many parts of the supply chain. For instance, successful inventory management requires companies to deliver just the right quantity of the right product to the right place at the right time. And the whole process heavily relies on accurate data from multiple places – customer service, suppliers, warehouses and shipping providers. 

               If this information is fragmented, incomplete or difficult to interpret, organisations will find it difficult to deliver products or services in line with customer expectations. But imagine if that data could be pulled into a single view giving users the ability to see – in one place –  not only all the data they needed, but information on the quality of that data and the processes associated with it.

              Yet gathering data is also just one part of the puzzle. This challenge will grow exponentially in the short to medium term with the proliferation of Internet of Things (IoT) devices, the increasing use of both public and private cloud services, and generative AI. Supple chains must account for the sheer volume and diversity of data. There is a heightened need to automate processes to ensure that data is well managed and catalogued throughout the supply chain. 

              Mastering supply chain data 

              To overcome data challenges, organisations need to focus on introducing the tools and processes to share data and collaborate with partners. In addition, trusted, relevant data on everything from bills of materials and supplier challenges, to shipping routes and customer demand, needs to be available on-demand and in near-real-time. 

              Achieving this approach relies on having a clear, end-to-end view of the entire supply chain, ensuring supply chain managers use data optimally. For example, a cloud-based platform approach to managing data can seamlessly integrate internal and external data, bringing together trusted, governed and relevant supplier information from across the entire business into a centrally managed system. 

              Ensuring data quality is crucial. Organisations must guarantee the accuracy of their own data as well as that of their partners or suppliers. To prevent issues from spreading through complex supply chains, it’s important to monitor data directly at its source. Implementing data observability practices enables proactive monitoring and early detection of data quality patterns, allowing for quick remediation and smooth operations.

              Finally, AI and machine learning (ML) can significantly enhance supply chain management by automating many aspects of data management. These technologies analyse vast amounts of information to provide useable insights. For instance, AI and ML can help detect and maintain data quality across large datasets, automatically classifying data to meet organisational standards. 

              Delivering on demands

              With a holistic, trusted, single view of suppliers, ML and AI can extract valuable insights from supply chain data. By connecting technical data with business metadata, these technologies enable organisations to gain a deeper understanding of their supply chain operations and make more informed decisions. This improved data comprehension can lead to more efficient inventory management, better demand forecasting, and enhanced supplier relationships.

              For example, we’ve recently seen supermarkets contending with supply chain disruptions – cold weather, high energy costs and transport disruption. A 360 view of all supplier profiles helps supermarkets navigate turbulence. The ability to visualise and understand strategic supplier relationships is crucial to identifying alternative suppliers and getting the right products to the right places fast.

              Ultimately, data is critical to maintaining a supply chain. As such, supply chain managers must organise and manage their data effectively. To do this, it’s fundamentally important to ensure data is of the highest possible quality and is traceable at every stage. With an accurate, holistic view of suppliers feeding applications, AI and analytics, companies can quickly understand macro demand trends, gain visibility of suppliers, improve collaboration and optimise supply chains to deliver their product or service more quickly. 

              • Digital Supply Chain

              New research shows 81% of companies investing in supply chain technologies saw the benefits within 24 months.

              Supply chain leaders have traditionally been slower off the mark than other business stakeholders when it comes to technological adoption. However, when it comes to artificial intelligence and automation, few areas of the business see more consistently positive effects as the supply chain. 

              Supply chain leaders are what Noha Tohamy, distinguished VP analyst in Gartner’s supply chain practice, calls “fast followers”. As other functions in the enterprise see success, supply chains are set to follow suit rapidly. 

              Supply chain investment into AI, automation, etc. gathers momentum 

              Generative AI investment has been embraced by the supply chain sector with particular enthusiasm. A Gartner survey found that top performing supply chain organisations are investing in artificial intelligence and machine learning in order to optimise their processes at more than twice the rate of their lower performing peers. 

              Ken Chadwick, another VP Analyst in Gartner’s supply chain practice, noted that, rather than efficiency or cost saving, “enhancing productivity is the key factor that will drive future success” for supply chains. The key to unlocking that productivity lies in “leveraging intangible assets,” he explains. “We see this divide especially in the digital domain where the best organisations are far ahead in optimising their supply chain data with AI/ML applications to unlock value.” 

              However, investment into digital transformation and actually reaping the rewards of that investment are two very different things. Data gathered by McKinsey suggests that 70% of digital transformation projects fail to meet their stated goals. 

              Simply investing into AI, machine learning, and automation will not automatically create value in the supply chain. Thankfully, this is a lesson that supply chain leaders seem to have learned. 

              Digital adoption drives supply chain resilience

              A new report from supply chain solutions provider Cleo paints a hopeful picture for the sector’s ongoing digital adoption. 

              According to their report, technology investments are increasing organisations’ ability to deliver on their supply chain commitments. This, they found, “resulted in accelerating profitability, revenue growth, competitive differentiation, and supply chain efficiency.” Perhaps most interestingly, the benefits of investment into technologies like AI and ML were observed very quickly. 

              Last year, 97% of organisations surveyed by Cleo invested into “supply chain technologies.” Cleo’s research lacks specifics on which technologies exactly were invested into the most. It also fails to denote which ones saw the most impactful return. However, holistically, 81% of companies observed that their supply chain investment delivered business improvement in less than 24 months. An impressive 35% said they felt the benefits within a year. 

              This year, more than half of the enterprises surveyed are planning to invest $1 million or more into further supply chain technology adoption. 

              At a time when disruptions are more the norm than the exception in the supply chain, organisations are prizing resilience more highly. “By leveraging technology to build greater resilience to supply chain disruptions, a company is better able to take control of its supply chain commitments and deliver on their promises – resulting in stronger relationships and trust with their ecosystem,” says Tushar Patel, CMO at Cleo. He added that, in order to uphold their commitments, supply chain operators “need to consistently invest in their supply chain technology, otherwise they stand to take a hit to their relationships – impacting their bottom line.”

              • AI in Supply Chain
              • Digital Supply Chain

              Supply chain visibility is at a low ebb, prompting leaders to explore machine learning as a way to regain critical insight into future threats.

              Supply chain managers in 2024 are faced with an increasingly thorny environment. From shipping disruptions in the Red Sea and Panama (and now in Baltimore), to a rise in extreme weather events, disruption seems less like the exception than the rule. 

              This ongoing disruption has highlighted the need for businesses to develop coping strategies. Increasingly, supply chain managers are looking to adopt technologies that let them predict and outmanoeuvre these disruptions. Agility and resilience are cardinal virtues for supply chains in 2024, almost as much as cost containment. 

              However, despite the goal being clear, many companies struggle to increase the resilience and agility of their supply chains. According to a recent article in the Harvard Business Review, a lack of accurate forecasting is to blame. As authors Narendra Agrawal et al posit, “how can inventory and production decisions be made effectively when demand forecasts are widely off?” 

              Machine learning and demand forecasting

              Machine learning and artificial intelligence (AI) have tremendous potential to increase supply chain visibility. 

              The growth of IoT devices and oversight platforms is also generating a wealth of unstructured data across the supply chain. This makes machine learning an especially useful tool for tracking and predicting trends or disruptive events. Essentially, the technology is very good at finding complex patterns and relationships within historical data. As a result, machine learning can significantly enhance accuracy when predicting demand.

              To use a simple example, let’s imagine a snack company. Using machine learning algorithms, this company could analyse historical and broader contextual data to pick up a pattern where sales of certain snacks tend to spike during specific seasons. During allergy seasons, the demand for grain-free snack foods might increase. Likewise, promotional events, like Veganuary, could cut demand for some products and drastically increase demand for others. Likewise, sourcing disruptions like a crop failure due to extreme weather conditions can be taken into account. 

              From a high level, these aren’t decisions that are beyond the scope of an experienced human supply chain professional to notice. However, it’s the ability for a machine learning algorithm to not only pull these insights from vast oceans of seemingly disconnected data, but to translate them into strategic recommendations for action (based on previous successes and failures) that makes the technology truly transformative. It’s doing what (not all) humans can do at speed and scale and, theoretically, with less propensity for error. 

              By continuously learning from these data points and recognizing the complex relationships between them, machine learning algorithms can generate highly accurate demand forecasts. As a result, companies can ensure they are stocking the right levels of inventory and ordering the right products at the right times. 

              • AI in Supply Chain
              • Digital Supply Chain

              Mike McGuire, senior software manager at the Synopsys Software Integrity Group, examines the threat posed to software supply chains by open source software.

              Open-source software (OSS) holds a pivotal and significant position in modern application development, serving as a cornerstone of the software supply chain. However, its widespread integration into commercial applications poses challenges in tracking and managing potential risks. 

              Naturally, the screening and vetting of OSS emerge as essential components of any software supply chain security initiative. But what is the current state of software supply chain security?

              Software supply chain security 

              Firstly, OSS has emerged as a primary target for cyberattacks. In fact, 9 out of 10 companies have detected software supply chain threats, with 70% admitting that their current solutions are inadequate. While open source attacks are the “path of least resistance” for many threat actors, attacks on commercial and proprietary software are also on the rise.

              Threat actors exploit the challenge organisations face in keeping track of their OSS, leading to persistent supply chain attacks that affect software providers, businesses and consumers. These attacks, whether through exploiting OSS vulnerabilities or injecting malicious code, result in compromised user data and strained business relationships. The 2024 Open Source Security and Risk Analysis Report highlights the extent of this issue, revealing that 84% of scanned codebases in 2024 contained an OSS vulnerability, with 74% posing high-risk vulnerabilities. Despite the prevalence of these vulnerabilities, organisations often fail to adequately address or overlook them entirely. 

              Rising threat levels 

              Recent years have witnessed prominent vulnerabilities like Log4J, Curl, Apache Struts, and OpenSSL which have all led to a variety of operational damage. These highlight the severe impact posed to organisations when a single weakness within the software supply chain is exploited.

              The most prolific supply chain attack was SolarWinds. Due to lax security practices, a former intern inadvertently exposed a critical internal password. By exploiting this vulnerability, hackers gained access to SolarWinds’s systems which were responsible for assembling updates to one of its core products called Orion. The attackers implanted malicious code into a legitimate software update, allowing them to clandestinely monitor and identify running processes involved in Orion’s compilation. They then manipulated source files to include the SUNBURST malware which compromised Orion’s updates and impacted 18,000 SolarWinds customers. As a result, the attackers obtained sensitive information while locating further targets to spread the malware. The ultimate targets were multiple steps removed from the initial breach. This underscores this vulnerability incident as a prime example of the serious impact of modern software supply chain attacks. 

              Presently, more sophisticated supply chain attacks involve the insertion of malware and malicious packages into the software development life cycle (SDLC), effectively transferring risks to end users. These attacks succeed due to the implicit trust placed in third-party software during organisational software development.

              Organisations must broaden their approach to addressing software supply chain security, gaining comprehensive visibility into all application dependencies and enhancing their capability to identify modern risks beyond OSS vulnerabilities. While historically challenging, addressing these concerns is now more feasible than ever before.

              Comprehensive open-source discovery

              With the majority of software supply chain made up of open source software, failure to properly track and manage it equates to a glaring gap in any risk management strategy. Additionally, any required Software Bill of Materials (SBOM) will mandate that all OSS dependencies be listed. 

              Therefore, security teams within organisations should adopt tools that can easily identify all open source components using a combination of dependency, snippet, binary and container analysis to surface these all, regardless of language or package manager because this will provide the most comprehensive view of the OSS available. 

              Most commercial and enterprise software teams use third-party code from an outside vendor. Although security teams can perform their analysis of these third-party artefacts, it is much easier if the software vendor provides their own SBOM. There are tools available that will assist security teams in importing external SBOMs and automatically catalogue the open source, commercial, and custom components contained within them. This helps expand software supply chain visibility beyond just open source dependencies and analyse all dependencies for risk.

              Attackers are getting more devious, injecting malicious packages and malware into open source ecosystems, and even directly into applications, making it possible to compromise build environments. 

              Catching this type of malware requires a specialised form of analysis that modern tools incorporate. Moreover, having continuous risk identification and monitoring capabilities are essential because even though something is secure when it enters the SDLC does not mean it will remain secure further down the development pipeline. Having the capability to analyse dependencies in both generated and imported SBOMs is vital to monitor for open-source vulnerabilities, secrets, malware and malicious packages.

              “Comprehensive” supply chain security 

              Achieving comprehensive security across the software supply chain necessitates a deep understanding of its entirety and the establishment of a robust system for continuous monitoring, vulnerability testing and prompt remediation. 

              Open-source software, while offering numerous benefits such as enhancing critical software applications and enriching customer experiences, also poses inherent risks. 

              Safeguarding your organisation against these risks demands a coordinated approach, facilitating the identification, monitoring, and analysis of code content. Leveraging appropriate tools and technologies will dramatically reduce the risk of your organisation suffering a software supply chain attack.

              • Digital Supply Chain
              • Risk & Resilience

              Trimble’s Kate Legnola explores how dedicated commercial route mapping technology can address the very specific demands of transportation fleets.

              Route optimisation has become ever more important in recent years. The rise in ecommerce has created new routing pressures, especially in the last mile. At the same time, rising fuel costs, the push towards net zero, and load theft have placed the spotlight on using preferred refuelling locations and the need for safe, comfortable parking, especially overnight. 

              Layering these demands over the traditional goals of controlling costs while meeting tight deadlines has highlighted the limitations of generic mapping and routing solutions. 

              From large HGVs stuck down tiny rural lanes to the damage – and cost – incurred when a HGV hits a low bridge, or the risk of compliance breach associated with taking a hazardous load through a tunnel without permission, many transportation companies have learnt the painful lesson of relying on a phone’s satnav.

              Consumer mapping technologies may be ubiquitous but they lack the depth of insight required to manage the complexity associated with the commercial movement of goods. As Kate Legnola, Sr. Product Manager, Map Data, at Trimble explains, dedicated commercial route mapping technology has the potential to address the very specific demands of transportation fleets. These demands range from height and weight restrictions and hazardous materials transport designations to improving driver well-being and safety.

              Meeting operational goals

              Reliance on online maps has become standard for most drivers but effective commercial route optimisation requires far more depth and breadth of insight than the basic, ubiquitous directions that cannot differentiate between a driver in a heavy goods vehicle or a two-seater sports car. Commercial mapping intelligence has evolved beyond simple visualisation on a map to offer a wide range of insights on business and driver behaviour that can significantly enhance fleet management.

              Complex routing algorithms determine the most efficient routes for delivery or service vehicles by considering factors such as traffic patterns, road permissions, congestion and clean air zones, low bridges, narrow lanes and fuel consumption. Data, including not only construction of new infrastructure, but also any changes in existing restrictions accounts for routine bridge and tunnel inspections undertaken by highways authorities to give planners confidence in the safety and legality of the designated route in real time. 

              Making transportation more sustainable

              Transportation companies can leverage this depth of information to plan based on different priorities, comparing routes based on sustainability, cost and time objectives.

              The ability to offer clients different routing models provides a competitive advantage by enabling a transport business to demonstrate how it is supporting a client’s sustainability reputation, for example. It is also assisting fleets in future-proofing their operations so they can better serve and meet their sustainability goals. Among them are a better ability to adhere to environmental rules and guidelines, a better understanding of vehicle carbon footprint, a reduction in operating costs with the efficient allocation of vehicles based on electric vehicles thus achieving long-term, sustainable cost reduction.

              Boosting fleet efficiency

              Complex algorithms are used to determine the most efficient routes for delivery or service vehicles by considering factors such as traffic patterns, road permissions, congestion and clean air zones and  low bridges.

              Route intelligence software can also track dwell time, a perennial problem for all transportation companies. Using precise polygonal geofencing to improve the accuracy of arrival and departure notifications, the overall journey time, including both travel and stop time, is more precise. It is also enabling companies to better understand the overall efficiency and performance of the fleet, information that can help to reduce empty miles, cutting costs and reducing emissions whilst adding revenue. 

              Keeping drivers safe

              Indeed, by investing in smart mapping technology, elements such as planning processes will automatically consider drivers’ hours of service (HOS) and can include specific locations for resting and parking to avoid the risk of drivers being compelled to park up on the roadside which is both uncomfortable and unsafe. 

              Further, using intelligent route mapping, transportation companies can optimise loyalty programs and discounts around specific brands of fuel to optimise routes, understand freight spend, and plan routes more efficiently. The routes can be designed around the use of rest stops preferred by drivers wherever possible to ensure they have access to good quality food and showers.

              Driver safety can be further enhanced with vehicle specific information throughout the journey especially regarding the trickier problems that can arise during the last mile. Commercial mapping intelligence solutions pinpoint the actual final locations, such as the delivery entrance to the shopping centre rather than the consumer entrance used by the generic mapping solutions. In addition, transportation companies can opt to customise the mapping, overlaying a preferred approach path for specific locations to ensure every driver, however new to the business, has the optimal, safe route to each location, whether that is a store, warehouse or distribution centre. 

              Conclusion

              For transportation companies wrestling daily with the need to mitigate disruption, reduce costs and meet escalating customer demands, intelligent route mapping and routing is becoming a strategic imperative. 

              Companies can no longer afford to rely on traditional manual route planning processes or allow drivers to rely on their own generic mapping systems. The risks of delays, damage and missed opportunities are simply too high.

              Intelligent route mapping helps businesses improve day to day planning and optimise routes for each vehicle by accounting for the essential features of weight, size and hazardous materials. It gives the chance to focus on both driver performance and well-being, enabling companies to prioritise access to safe overnight parking and rest stops. 

              Finally, it also delivers vital insight into the intricate interplay of suppliers, processes, and partners that allows transportation companies to optimise operations, intelligently consider innovations in areas such as EVs, and confidently navigate today’s complex marketplace.

              • Collaboration & Optimization
              • Digital Supply Chain

              Philipp Pfister, CCEO at Transporeon, explores how supply chain managers need to not merely adapt to but anticipate disruption in an increasingly volatile world.

              After disruptions at two of the world’s most crucial trade corridors – the Panama Canal and the Suez Canal, it’s fair to assume political tensions will likely play a more prominent role in sourcing and distribution as supply chains continue into 2024. Wars in Ukraine and in the Middle East are threatening flows of grain, oil and consumer goods. Climate change and mass migration are destabilising trade lanes from the Panama Canal to the U.S. Mexico border. The result? A potential migration of trade from once secure and stable trade routes. The map is being redrawn.

              It’s clear, growing geopolitical tensions are making international supply chains ever more complex. A disruption in a supply chain is not just a logistical challenge, but also a sign of a broader shift in the global trade ecosystem, which calls for a new approach to traditional supply chain models, making sure that they provide resilience and innovation. However, global supply chain disruption can be transformed into a pathway for building stronger, more adaptable supply chains that can weather future storms with the right tools and a forward looking approach. As explained by Gartner, “Supply chain disruption is no longer an ‘if,’ nor is it really a ‘when,’ since it’s both omnipresent and unpredictable at the same time. The question you must answer is: Are we able to mitigate the next global supply chain disruption that comes our way?”

              Unlocking Technology Benefits 

              Organisations can no longer rely on reactive measures and outdated manual processes to manage these disruptions. Supply chain managers need to proactively transform their operations using automation technology. Effectively deployed, automation increases efficiency, reduces risk, and allows managers to better anticipate and mitigate disruptions as they occur. 

              In the meantime, companies have taken vastly different digitalisation trajectories over the past decade due to the lack of universal standards for digital solutions. As a result, technology stacks are often siloed and can’t communicate with one another. In addition to other challenges, it can make it harder for companies to understand their order and capacity situation accurately and to verify whether processes are flowing smoothly.

              A standardised approach to digitalisation based on a collaborative network, rather than companies working in isolation is the solution. A collaborative ‘platform approach’ facilitates a phygital (the seamless integration of physical and digital systems) future by enabling the creation of a transportation network spanning the entire industry. Connecting shippers, carriers, logistics service providers and other stakeholders simplifies communication, gathers real-time insights, reducing administrative costs and improving efficiency.

              Furthermore, a platform approach facilitates better decision-making and problem-solving. Real-time data allows stakeholders to identify and visualise tracking the load in transit to minimise the impact of issues on product delivery or customer satisfaction.

              A collaborative approach also enables data-driven decision-making, with companies benefiting from a vast pool of insights that helps all parties get ahead. With the help of this data (and a high degree of automation), companies can reduce dwell times, optimise yard operations, and more. On a long-term basis, AI models can learn to create tools for autonomous procurement or quotation, real-time ETA and everything in between.  

              A new reality 

              In the transport and logistics industry, there is no such thing as a once in a lifetime event like a global pandemic that can create costly supply chain disruptions, especially as eighty percent of industry executives reported major issues in their operations over the past 12-18 months, highlighting the importance of flexible and resilient supply chains.

              A fundamental requirement for progress in 2024 and beyond is being able to adapt to the new reality, with companies across many industries recognising resilience is not just a competitive advantage. For this reason, digital and technology solutions have become essential to creating stronger, more healthy supply chains. As such, organisations should harness technology and a smart network approach to predict, mitigate, and swiftly recover from disruptions to reinforce the quality of their operations and competitive edge. 

              Conclusion 

              In the pursuit of a resilient future, businesses should not merely adapt but anticipate. Digital tools empower supply chain managers and leaders to proactively address disruptions, respond with agility, and thrive in a changing environment. In order to maintain a resilient supply chain that is robust and ready for new challenges and opportunities, organisations need to develop the right strategies and commit to continuous innovation. 

              As companies navigate an increasingly complex and volatile global landscape, digital transformation becomes a strategic imperative. In order to build agile, tech savvy teams, integrate sustainability measures, and foster supply chain collaboration, companies need to recognize challenges of a changing landscape and seize technologies that empower supply chain visibility. 

              Data-driven decision making and scenario-based resilience plans enable organisations to create a durable supply chain that can weather any storm and sustain growth.

              • Digital Supply Chain
              • Risk & Resilience

              From sustainability to talent retention, here are the 6 supply chain best practices with the biggest potential to benefit the business.

              Supply chain managers are increasingly required to balance traditional goals like cost containment with the need to increase their supply chains’ operations and deliver new strategic wins for the business as a whole. Predicting disruption, managing risk, and constantly improving efficiency are all essential aspects of overseeing a modern supply chain. So too are collaboration, sustainability reform, and learning to see value as more than a dollar amount. 

              Knowing where to begin, and then how to continue, is challenging. Therefore, we’ve identified the 7 supply chain management best practices that will have the biggest impact on a supply chain.

              1. Ensure supply chain and business are aligned 

              Aligning the goals and practices of supply chain with the rest of the business is paramount to operating a successful supply chain. It’s all too common that the supply chain is siloed from the parts of the business that it serves. The result is often multiple discrete business units with varying priorities. This creates disparities in time and resources, leading to information gaps, poor communication, unnecessary errors and inconsistent processes.

              Creating new lines of communication between the supply chain function and the wider business is a good place to start. New roles focused on liaising between siloed parts of the business, digital tools that promote collaboration, and new processes can play a pivotal role in facilitating collaboration. At all times, establishing and remaining focused on high level business objectives is vital. Without this focus, it can be difficult to ensure all parties are pulling in the same direction.   

              2. Foster genuine collaboration with the supplier ecosystem 

              Just as collaboration within the business is essential for a functional supply chain, fostering genuine collaboration with the organisations outside the business is essential. While many organisations are happy to highlight the importance of partnerships in their rhetoric, far fewer are taking a genuine partnership approach. 

              Finding suppliers with similar values to your organisation is a good start. Implementing a robust supplier relationship management platform can help keep lines of communication open. Effective communication in service of a shared goal supported by aligned values is essential to ensuring that products received from suppliers are of consistently high quality, procured at the right price, and delivered on time—every time.

              3. Take sustainability seriously 

              Environment, social, and governance (ESG) strategies are about more than ethical behaviour. Increasingly, sustainable business decisions are critical to maintaining supply chain resilience and trust in a brand. Investors, stakeholders, suppliers, and customers are all prioritising ESG, and supply chains have some of the most significant impact on organisations’ environmental footprint. 

              By strategically sourcing from sustainability conscious suppliers and setting clear environmental standards for your suppliers, to purchasing renewable energy and exploring more eco-friendly alternatives for packing materials, you can ensure your supply chain is having a positive impact on the business’ sustainability efforts. 

              4. Prioritise value over price 

              Traditional supply chain management strategies focused on reducing cost to the exclusion of other goals. Today, prioritising the delivery of a valuable service over solely cost-containment will benefit long-term business objectives. 

              Convincing company leadership to prioritise value over cost might be challenging, but this approach will result in higher levels of customer satisfaction. It will also help ensure steady business operations, and establish your reputation as a dependable supply chain partner. Ultimately, the long-term benefits of added value will outweigh the short-term savings from cost-cutting.

              5. Track the right metrics 

              Visibility is the first step towards making strategic, effective changes to your supply chain. In order to gain the accurate, granular understanding necessary to support strategic supply chain transformation, you need to track the right metrics. 

              From high level, top-down metrics like supply chain cycle time, down to more granular analysis like warehousing costs and inventory accuracy, the right metrics are key to enabling supply chain managers to identify strengths, and analyse inefficiencies to enable data-supported goals. 

              6. Recruit, develop, and retain talent 

              The increasing sophistication and availability of automation and machine learning technologies is reducing the amount of repetitive manual work required to operate supply chains. However, these new technologies are creating new demand for skilled workers. According to Deloitte, just 38% of supply chain leaders remain confident in their supply chain team’s ability to remain competitive in the current market.

              Supply chain managers looking to embrace new technologies while closing the skills shortage gap will need to invest in acquiring new talent. Simultaneously, existing employees will need to be retrained and upskilled. Providing career and skill development opportunities for existing employees also aids retention. It’s vitally important for supply chain leaders to create clear, actionable paths to promotions that are both vertical and horizontal. 

              • Collaboration & Optimization
              • Digital Supply Chain

              Fast fashion brands are embracing blockchain to better trace the sustainability impact of their supply chains, but can it really help clean up their operations?

              The fast fashion industry has faced mounting criticism over its environmental impact and human rights record. Now, regulators and the general public are increasingly pressuring fashion brands to increase transparency and improve their ESG practices. Thanks to legislation like the EU’s Circular Economy Action Plan, or the US’ Uyghur Forced Labour Prevention Act, fast fashion brands are being forced to invest more heavily in supply chain transparency. 

              Unfortunately, pinpointing exactly how and where clothes were made, by whom, and under what conditions is a major challenge. Increasingly, fast fashion manufacturers are turning to blockchain as a potential solution. 

              Blockchain technology has been around since 2009 when the technology emerged as a way to underpin digital currencies like Bitcoin. The purpose in that case was to provide a distributed ledger to record and notarise transactions without the need for a centralised authorising agency. 

              Since then, blockchain’s potential for creating a verifiable, tamper-proof record of events has raised the technology’s profile as a method of creating visibility in the supply chain. The technology has seen relatively widespread adoption in the finance and food production sectors. 

              More recently, fashion manufacturers have embraced blockchain for its potential to trace clothing along the value chain. 

              Blockchain in vogue this season 

              The first instance of blockchain used to authenticate the supply chain journey of a piece of clothing comes from 2017. London-based designer Martine Jarlgaard launched a project which tracked the passage of raw material through the supply chain all the way to the finished garment. 

              More recently, UK fashion retailer New Look announced plans in November to integrate blockchain based tracking into its operations. “The platform will integrate with retailer, manufacturer and supplier systems, as well as other third-parties, such as certification agencies, lifecycle datasets and other sustainability solution providers, to provide granular insight into New Look’s supply chain,” said Shameek Ghosh, CEO of TrusTrace, who provided the blockchain solution to New Look. 

              Clare Woodford, global director of impact and engagement at Alpine Group, stressed in a recent interview that blockchain is more than embracing a trend. “It’s future-proofing the fashion industry by creating a supply chain that is not only efficient and secure but also accountable and responsible,” she explained. 

              Blockchain adoption is certainly moving forward. The technology, however, is still in the process of transitioning from the experimental PR stunt stage to widespread implementation. “As with the broader trend in enterprise blockchain adoption, the apparel and textile industry’s initial foray into blockchain was characterised more by experimentation than by widespread implementation,” said Nicklas Nilsson, a consultant for GlobalData. “It’s only in the past couple of years that we’ve seen a meaningful shift towards practical applications, particularly in enhancing supply chain transparency.” 

              Criticism of blockchain in fast fashion 

              There’s no denying the excitement surrounding blockchain as a potential guarantor of supply chain sustainability. Reports of human rights violations and unsustainable practices consistently plague the fashion industry. For many brands, a blockchain-based authentication of their ESG bonafides could represent the reputational (and legal) armour they desperately need. 

              However, the idea that by informing consumers, blockchain will push brands towards embracing genuine stability has its critics. Relying on a technology, effective or not, to alter practices that are core to an industry’s business model can never be effective, argues Nayla Ajaltouni of Éthique sur l’étiquette. “The business model of fast fashion is based on the break-up of the value chain, poor quality, pressure on wages, and low production costs,” she explains. “If brands do not respect human rights, it is not because they lack a technological tool; if they want it, they can already do so all along their supply chain. It’s not blockchain that’s going to change things”.

              • Digital Supply Chain
              • Sustainability

              The next generation of smart, connected packaging is giving supply chain leaders new levels of insight into their logistics operations.

              More than 161 billion parcels were shipped around the world in 2022. In less than six years, growth in e-commerce is expected to drive global parcel volume sky high. The number of parcles shipped workdwide is predicted to reach 256 billion in 2027

              As a result of the booming e-commerce sector, supply chain managers find themselves facing an increasingly demanding landscape. At the same time, the need for sustainability is changing the way that supply chain operators approach packaging. 

              Packaging is getting smarter

              Smart packaging refers to a broad category of developments to the ways in which parcels are shipped. Some smart packaging focuses on tracking, whereas others can sense and react to environmental changes or changes in their contents. 

              Smart packaging also refers to the trend of increasingly sustainable packaging.

              The use of bio-based, recyclable, reusable, and biodegradable materials in packaging has proven to be a key area of sustainability gains for the logistics sector. This is especially important as organisations face growing regulatory pressure and simultaneously rising demand. 

              It’s a varied, sometimes contradictory field of innovation with myriad developments taking place at the same time. Examples include antimicrobial packaging that extends the shelf life of produce, or sensors on cartons that change colour to indicate milk has spoiled. In the food and pharmaceutical sectors, smart packaging is used to maintain and ensure the cold chain hasn’t been broken between the factory and the pharmacy. 

              Connected packages can now more cheaply be fitted with RFID or NFC transmitters. These chips enable direct communication with consumers via smartphones. QR codes are also gaining popularity outside of APAC. This, along with the new development of digital watermarks printed covertly on packs, known as digital passports, is greatly increasingly the ability to track and authenticate packages along the entire supply chain. These watermarks can not only carry useful information throughout the packaging’s journey to the customer, but material recovery facilities can scan these digital watermarks to instantly identify the material composition of discarded packages, improving sorting and recycling processes.

              Challenges to smart packaging adoption 

              As with any highly varied technological trend, smart packaging’s growth sometimes pulls in opposite directions. 

              A lot of smart packaging that focuses on tracing the progress of a parcel throughout the supply chain contains components such as batteries, sensors, displays, and circuits which are challenging to recycle. Additionally, multiple types of components mean that manufacturing and buying smart packaging incurs new regulatory complexities. 

              Lastly, smart packaging that includes real-time tracking and monitoring can lead to data privacy issues. If poorly secured, smart packaging could expose sensitive personal information like user location, identity, and preferences. Cryptography and blockchain technology have been highlighted as potentially useful ways to address these concerns. However, using them also greatly raises the cost and resources needed to create a fully secure solution. 

              • Digital Supply Chain
              • Sourcing & Procurement

              A proliferation of data is creating bigger siloes and pain points than ever before throughout unprepared supply chains.

              Supply chain management is an increasingly data-driven field. This trend is being accelerated by a confluence of factors. First the increasing complexity of global supply chains and the growing risk of more frequent disruption. Secondly, more responsibility is being placed on functions like supply chain and procurement. Once more tactical and functional, these functions are now expected to deliver strategic wins and cost reductions for the business. 

              As a result, supply chain leaders are investing heavily into data collection and analysis tools. Their hope is that, with the application of machine learning and artificial intelligence (AI) analytics, vast quantities of data can be leveraged into full organisational visibility and strategic insights. 

              “Capturing, protecting and then leveraging an organisation’s data through the use of AI and Machine Learning is an example of how organisations are increasingly turning towards intangible assets to extract new sources of value,” noted Ken Chadwick, VP Analyst at Gartner’s Supply Chain Practice, in a report from October. Spurred by the need to generate more valuable insights, supply chain organisations are collecting as much data as possible, from ERP platforms, advances tracking systems and, increasingly, from the Internet of Things (IoT). 

              However, making effective use of data is another matter entirely. Experts at KPMG argue that, despite massive investment, data remains “one of the core challenges facing supply chain management.” 

              The data management challenge 

              Every day, “millions and millions of date records are generated across the supply chain from multiple systems,” notes KPMG’s 2024 Supply Chain trends report. The problem is that supply chain operators are failing to successfully manage this growing wealth of data. The resulting deluge has “given rise to greater silos of data within the organisation.” In turn, this has led to disconnected data sets, among other issues.  

              They add: “Duplication and misinterpretation will become increasingly problematic, too. Critically, the fragmentation of data impedes the creation of a holistic view of the organisation’s supply chain.” 

              Addressing the data problem 

              Supply chain operators must abandon the “more is more” approach to data analytics that is currently creating pain points throughout the sector. If they intend to make strategic, informed decisions, these data management complexities need to be addressed. 

              Focusing on data availability, quality, reliability, cadence, and consistency enables supply chain managers to get better control over their data. By doing this, they will be significantly better positioned to eliminate pain points. By focusing on specific data use cases, organisations can take a more intentional and proactive approach to applying their data. In time, establishing data management standards will improve the overall quality of the data that is kept, handled, and used for decision making. 

              • Digital Supply Chain
              • Risk & Resilience

              Smart inventory management increases supply chain resilience, cuts costs, and minimises waste.

              Inventory management is an essential element of supply chain operations. Excess inventory ties up profits and incurs storage costs. Stockouts deprive the company of revenue and cause long-lasting reputational damage. 

              Finding the right balance of inventory is a complex and challenging prospect for supply chain managers. This is especially true as stock levels can fluctuate in response to market risk, unpredictable customer demand, and logistics disruptions on the other side of the world. Managed correctly, however, and a right-sized inventory is a source of cost-containment, resilience, and agility. 

              Here are our top five best practices when managing inventory in the supply chain. 

              1. Leverage data to forecast demand 

              A key element of making sure you have enough raw materials, goods, and finished products when and where you need them is predicting end-user demand. Consumer demand is especially difficult to predict in 2024, as economic pressures and the waning effects of the pandemic push and pull companies and individuals in conflicting directions. 

              Traditional inventory management and ERP systems don’t provide the necessary flexibility and digital tools to simulate options and test forecasting models. Investing in next generation tools will allow you to match inventory with a nuanced, detailed understanding of customer demand. 

              2. “Lean” into the just-in-time model 

              While resilience has increased in importance over the last few years, there is still a place for just-in-time methodology in the modern supply chain. Procuring late stage components later in the production stage, for example, can reduce the amount of time (and money) spend holding materials in warehouses. 

              Just-in-time may be able to reduce costs and smooth operations, but it still carries risk. Accurate demand forecasting and risk assessment are key to reducing the safety margins on your inventory management process.  

              3. Accurately assess macro and micro risk

              Being able to identify, assess, and predict disruptions to your supply chain is key to inventory management. Both macro-risks stemming from large scale disruptions (like the COVID-19 pandemic, or the war in Ukraine, for example), and micro-risks like regional weather events, single-supplier issues, and other more localised disruptions need to be tracked, anticipated, and predicted as best as possible. 

              4. Use tiered inventory management analysis

               By dividing your inventory into different tiers, you can approach managing different classes of inventory differently. Your highest tier items represent the 20% highest value items your organisation handles. Prioritise their availability and maintain a stock buffer in case of disruption that interrupts your ability to procure more. 

              Next, your middle tier items (representing about 40% of your stock) should be managed regularly, but may require less safety stock. This is an area where just-in-time methodology can net the biggest rewards with the least risk. Lastly, your bottom 40% of stock should only require semi-regular evaluation. These materials move less frequently and a disruption in supply won’t immediately create serious pain points for the organisation. 

              By using a tiered inventory management approach, you can more effectively prioritise your procurement process, as well as reduce time and resources spent monitoring low-value stock.  

              5. Standardise your processes  

              Lastly, a high degree of standardisation across your inventory management processes is an important way to create the necessary predictability and visibility throughout your organisation. 

              Introducing processes like cycle counting, day of sale inventory, economic order quantity, and a reorder point can significantly optimise usage, minimise waste, reduce costs, and prevent disruption.

              • Collaboration & Optimization
              • Digital Supply Chain

              Supply chains that successfully deploy digital technologies like machine learning and generative AI will be better positioned to succeed in our uncertain climate.

              Whenever the global supply chain sector appears to have weathered the latest headwind, another one starts blowing. From shipping disruptions in Panama and the Red Sea to unpredictable consumer behaviour and extreme weather events, supply chains are increasingly under threat. 

              Far from being an unlucky string of coincidences, the disruptions affecting supply chains today are largely part of larger trends—none of which are harbingers of a more forgiving supply chain outlook in the years ahead. Geopolitical tensions, stoked by economic downturns and growing dissatisfaction with the conditions of modern capitalism are increasing. 

              Countries and populations in the more vulnerable Global South are alrady feeling the effects of the climate crisis, often with lethal consequences. In the years to come, drought, crop failure, biodiversity collapse, and growing food insecurity threaten to place supply chains under even greater pressure. This is not to mention the increasing scrutiny supply chain operators will face as environmental regulations tighten. 

              Throughout 2024 and beyond, the supply chains that survive and potentially even thrive will be the ones that can adapt to disruption with agility, turning catastrophe into opportunity as challenges facing them mount. 

              A new kind of digital transformation 

              Increasingly digital transformation is the tool being used by supply chain leaders, not just to gain competitive advantage, but to survive in an increasingly hostile world. Additionally, the nature of these digital solutions is shifting, from specialised, standalone systems towards integrated end-to-end solutions. 

              Diego Pantoja-Navajas, Vice President of New Products at AWS Business Applications observes that “traditional approaches, once the backbone of supply chain management, are now giving way to more integrated and technologically advanced solutions.” 

              He notes that this shift is “not just a trend but a necessary evolution” now that supply chain leaders face the growing pain points of climate change, geopolitical dynamics, macroeconomic issues, and changing customer behaviour.

              What is a digital supply chain? 

              Digital supply chains represent sets of processes supported by advanced digital technologies like artificial intelligence (AI) and data analytics. These processes, in conjunction with digital tools help businesses make smarter sourcing decisions, predict demand, manage logistics, and handle the relationships between each step in the chain.

              Organisationally, traditional supply chains are linear, moving raw materials from one step to another until it reaches the end user or consumer. By contrast, it’s easier to visualise digital supply chains as networks. Unlike traditional supply chains, which are plagued by visibility issues, digital supply chains make it easier to obtain real-time visibility into the performance of each step along the chain. 

              Digital supply chains increase agility and resistance to disruption

              Digital supply chains, enabled by new technologies like generative AI, will allow for much greater visibility into supply chain operations. Not only this, Pantoja-Navajas explains, but it will facilitate the “simulation of supply chain scenarios that illustrate the impact of different supply chain decisions.” 

              If “environmental, economic, and geopolitical issues, instability can happen at any time and anywhere” then the ability to move with greater speed and agility is critical. Pantoja-Navajas adds: “organisations that utilise a digital supply chain are more likely to increase their resiliency against these disruptions – regardless of when they occur.” Generative AI’s ability to run “hundreds of thousands” of scenarios will make digitally testing supply chains for risk-exposure a much more productive activity. 

              He concludes that “organisations can use the digital supply chain to make the right decision and then use the physical supply chain to act on that knowledge with speed and certainty.” 

              • AI in Supply Chain
              • Digital Supply Chain

              Researchers from the NREL demonstrate the possibility of a zero-tailpipe emissions supply chain built using currently available technology.

              The decarbonisation of global supply chains is a critical step towards holding back the worst effects of the climate crisis. A company’s supply chain typically accounts for between 65% and 95% of its carbon emissions

              Researchers at the National Renewable Energy Laboratory (NREL) have completed a pilot project. The project could provide a glimpse into what a carbon free supply chain might look like. 

              In collaboration with several industry partners, the NREL has demonstrated a working version of a zero operating emissions supply chain. The project’s has spent the past year moving goods from some of the US’ busiest ports to their final destinations. This was done without producing vehicle emissions—all while using today’s technology.

              A zero-tailpipe emissions supply chain 

              The NREL’s project used battery-electric cargo handling equipment, heavy-duty hydrogen-powered trucks, and hydrogen refuelling stations to move goods from ports in Southern California to brick-and-mortar storefronts. 

              The program’s organissers hailed the project as providing one of the largest real-world demonstrations of clean goods movement to date.

              “The Shore to Store project showed that clean goods movement is not a distant dream,” said NREL’s Jason Lustbader. Lustbader leads NREL’s advanced vehicles and charging infrastructure team and served as the project lead. “It is possible today, using today’s technologies.”

              Step-by-step

              Establishing an emissions-free supply chain is a complex process. The NREL pilot prgoram started with the point where goods are unloaded from overseas. The project’s scope began at a major port in Southern California. Here, the project operators integrated two electric-hybrid harbour cranes into the process. The addition of battery-electric yard tractors with new charging infrastructure for zero-emissions cargo handling complemented the loading cranes. These tractors worked alongside electric forklifts at a nearby Toyota Logistics Services warehouse, exemplifying emissions-free cargo movement.

              The Shore to Store project featured a cutting edge fleet of 10 Class 8 hydrogen fuel cell-powered electric trucks. Kenworth Truck Company and Toyota Motor North America worked together to deliver the fleet. UPS, Toyota Logistics Services, Total Transportation Services Inc., and Southern Counties Express shared the running of the vehicles. 

              Refuelling took place at two new high-capacity hydrogen stations in Wilmington and Ontario, California, built by Shell, along with an existing station at Toyota Logistics Services at the Port of Long Beach. This trio of stations forms an integrated heavy-duty hydrogen fueling network in the Los Angeles Basin.

              Barriers to decarbonisation aren’t insurmountable

              The project aimed to highlight and overcome barriers that exist to operating zero emissions technology in the real world and address infrastructure challenges.

              With the successful implementation of zero-emission vehicles and supporting infrastructure, the initiative supports carbon neutrality goals for participating entities. Jared Leventhal, Shell’s senior project manager for hydrogen mobility, emphasised Shell’s role as an infrastructure developer in realising this hydrogen mobility supply chain project.

              Gene Seroka, executive director of the Port of Los Angeles, said that “the Shore to Store project provided invaluable lessons as we move toward decarbonizing the end-to-end supply chain. It’s clear that there is much more work to do in the areas of accelerating technology and making it commercially available at scale. But as we look forward, we’re grateful to our project partners for their efforts and to the NREL scientists who quantified its impact.”

              • Digital Supply Chain
              • Sustainability

              Fast fashion giant Shein’s new supply-chain-as-a-service product hints at a coming sea change for the state of retail supply chains.

              The supply chain sector is facing increasing pressure to be the saviour of global manufacturing and retail efforts. Major organisations, threatened by economic downturn and increasingly unpredictable customer demand, are looking to their supply chains as a source of resilience and agility. However, supply chains are having an equally complicated time, as geopolitical tensions, extreme weather events, and rising transportation costs threaten to disrupt the sector. 

              Four years ago, the pandemic clearly demonstrated what is now an often painful fact of life: an agile, resilient, and fast supply chain can make the difference between resounding success and thudding failure. This is especially true in the fashion industry. 

              While fashion retailers of all sizes have attempted to navigate the increasing complexities of supply chain management over the past four years, few have been as effective as industry success story Shein. 

              Chinese fast fashion giant Shein made more than $30 billion last year. It also doubled its profits year-on-year to more than $2 billion. A great deal of the company’s success, experts argue, stems from its supply chain. Now, as the supply chain woes of the pandemic are replaced by a new, comparably uncompromising landscape, Shein is looking to sell more than the estimated 1.2 million articles of clothing it makes every day. It wants to sell the success of its supply chain. 

              The Shein supply chain 

              Shein produces an average 314,877 new styles per year. By comparison, the more “traditional” fast fashion brand H&M creates an estimated 4,414 products per year. The company’s ability to manufacture and ship an order of magnitude more clothes than its competitors lies in its large supplier base and the digital transformation of those suppliers. 

              “We reimagined the supply chain, which is a daunting task, and we have done it by digitising the small-and medium-sized factories to give them visibility to see their own capacity, continued order flow and seamless efficiency,” Donald Tang, Shein’s executive chairman, said in a webinar last year

              This heightened digitalisation of its supplier management and sourcing process means that, with roughly 5,400 third-party contract manufacturers in China, Shein can deliver more than 10,000 new products per day. It also dramatically expedites the delivery cycle, with lead times measured in days, not weeks. As a result, it ships roughly 5,000 metric tons of goods via air freight per day

              Data analytics integrated throughout this process are what allows Shein to produce initially small batches of product, evaluate demand, and then rapidly scale production up or down accordingly.  

              Shein-as-a-service and the state of retail supply chains

              According to a recent letter to investors from Tang, Shein is planning to offer its small batch, on-demand manufacturing model as a service to other fashion retailers. The move marks a significant evolution of Shein’s business model. 

              Neil Saunders, managing director of retail consultancy GlobalData Retail, said in a recent interview: “Shein is moving beyond being a seller of low-price fashion to one that has many strings to its bow, including marketplaces, services for sellers and now services for designers and apparel brands.”

              Shein seems to be moving towards a similar spoke and hub organisation that allowed Amazon to disrupt multiple industries at once, as each independent business unit leverages the others to drive growth. For some experts, it highlights just how disruptive the Chinese company will be to global fashion in the next few years. 
              It’s “time to sound the alarm,” says Rick Watson, founder of RMW Commerce Consulting. “In terms of disruptive capability to retail, Shein’s innovation is much more disruptive and will force all other big players to develop a similar model or die — Amazon, Walmart, Target, everyone.”

              • Collaboration & Optimization
              • Digital Supply Chain

              The combination of machine learning with advanced analytics and AI are giving supply chain leaders the ability to proactively anticipate and mitigate disruption.

              The pressures mounting on large, complex global supply chains are immense. From geopolitical conflicts and economic downturn to the intensification of the climate crisis, disruptions are not only becoming more severe, but more common. 

              Increasingly, supply chain operators appear to be on the back foot. 

              Manufacturers with complex global supply chains should expect a months-long disruption at least once every 3.7 years, due to “more profound shocks such as financial crises, terrorism, extreme weather, and, yes, pandemics,” McKinsey analysts find. 

              At the same time, problems securing labour, a global chip shortage, and the rising complexity of the supply chain management process are conspiring to hamper executives’ efforts to meet these challenges. Furthermore, increasing levels of globalisation are creating challenges in monitoring supply networks in real time, obtaining delivery data, and generating actionable insights. 

              AI and machine learning to cut through the noise

              Digital tools look more and more like the solution to supply chain operator’s increasingly reactive approach to an increasingly hostile landscape. 

              Artificial intelligence (AI) and machine learning have the ability to analyse, organise, and generate insights from complex data sets. These capabilities make the technology especially appealing to supply chain operators. As a result, a recent IBM report found that 46% of supply

              chain executives anticipate AI cloud applications will be “their greatest areas of investment in digital operations over the next three years.” 

              Bob Stoffel, former Senior Vice President, Engineering, Strategy and Supply Chain at UPS, said, “When we talk about supply chain visibility, it does not simply mean visibility into your own supply chain. It means visibility among partners, which enables collaborative decision making closer to the customer.” 

              This deeper and broader visibility is key to making more effective decisions within the supply chain. Some analysts believe that AI and machine learning will be key to enabling supply chains to transition from a reactive approach to a proactive one. 

              The AI-powered proactive supply chain 

              Adopting a proactive approach to supply chain management requires the ability to anticipate and mitigate disruptions, delays, and bottlenecks before they impact the organisation. 

              AI applications like predictive modelling and real-time monitoring, can help companies optimise their supply chains and gain valuable insights into their own operation, as well as those in their supplier ecosystem and the market at large. This visibility is critical to the task of identifying potential risks or opportunities ahead of time.

              By shifting from a reactive stance to a more proactive outlook, organisations can implement more strategic measures to optimise business processes, enhance efficiency, and improve the overall resilience of supply chains

              Proactive supply chains not only ensure uninterrupted operations but also empower organisations to anticipate market fluctuations, customer demands, and emerging market trends. As a result, they are significantly better positioned with regard to their competition and ability to meet customer demands.

              • AI in Supply Chain
              • Digital Supply Chain

              Fashion supply chains cannot be made environmentally sustainable without transparency from cotton field to fitting room.

              Fast fashion famously struggles with unsustainable practices in its supply chain. From procurement through to manufacturing and distribution, unsustainable practices riddle the fashion industry supply chain. 

              While this is widely known, many major clothing brands can’t (or won’t) counteract this trend because their supply chains lack transparency.   

              The true cost of fast fashion

              The fashion industry’s sourcing practices are notoriously damaging to the climate. The fashion industry produces approximately 2-3% annual carbon emissions worldwide. That’s in the same ballpark as commercial aviation (2-3%) and data centres (2.5% to 3.7%)

              Of course, measuring the environmental cost of the fashion industry solely using carbon emissions is reductive at best. 

              Textile industry expert Lutz Walter explains that “desertification, biodiversity, agricultural land degradation or poverty of farming communities in cotton growing countries,” as well as “pollution from textile dyeing or poor pay and labour conditions in garment factories in developing countries,” are much more immediate and costly consequences of wanton waste, pollution, and unsustainable practices in the fashion supply chain. 

              Fashion supply chains still run on unsustainable materials 

              One of the most common methods suggested for reforming fashion supply chains is the industry-wide shift towards more environmentally friendly material manufacturing. Specifics range from more sustainable ways to produce environmentally harmful materials like denim, to reclaiming and recycling old garments. 

              The industry is making progress. However, over the coming decade, this progress is unlikely to amount to more than a drop in the ocean compared to the fast fashion industry’s insatiable appetite for material made and processed as cheaply as possible. 

              According to a 2023 report by the Textile Exchange, so-called “preferred materials” like organic cotton and recycled fabric accounted for approximately 23 million tonnes in 2021, representing 19% of global production. By 2030, recycled fashion will amount to 30 million tonnes per year. 

              However, the total demand for fashion items is expected to grow just as fast (if not faster) than recycling efforts. As such, the proportion of global fashion production derived from “preferred materials” isn’t expected to get any higher than 19%. 

              “In the face of the climate crisis, the policy landscape, and investor and consumer scrutiny, fashion and apparel brands cannot afford to underinvest in their raw materials strategies any longer,” argues Beth Jensen, director of climate and impact at the Textile Exchange

              Transparency in the fashion supply chain

              Fashion companies traditionally have purposely not looked too closely at their supply chains, where environmental and human rights violations have flourished, in order to keep prices low. Now, however, the tide seems to be turning. 

              Recently, investors in Inditex (the parent company of fashion brand Zara) loudly pushed for the company to make its full list of suppliers public so they can better assess any supply chain risks. Inditex, Reuters reports, is one of the last major holdouts among large fashion manufacturers to not publish the names and locations of its sourcing partners’ factories. 

              However, Inditex has refused to increase the transparency in its supply chain, despite Know The Chain, a benchmarking initiative for organisations to address forced labour in supply chains, giving Inditex a lower overall score in its 2023 assessment than it received in 2021.

              Forcing companies to make sustainable decisions regarding the environmental and human impact of their supply chains is an ongoing battle. Recently, landmark legislation in the European Union which would hold corporations accountable for environmental damage and labour abuses in their supply chains has met fierce resistance

              However, legislation in France also recently proposed a ban on fast fashion advertising, French Minister of Ecological Transition, Christophe Béchu, commenting: “Ultra fast fashion is an ecological disaster: clothes are poorly made, widely purchased, rarely worn and quickly thrown away.” 

              Nevertheless, regulatory changes are moving much, much slower than the fashion industry can churn out over 20 million tonnes of clothes per year. 

              A blockchain for cotton

              Some believe technology (combined with restructured business practices and regulation) could be the answer to creating much needed transparency in the fashion supply chain. 

              “With the regulatory landscape, with more transparency and traceability, [brands] won’t have a choice but to prove that what they’ve been saying is happening on the farm is actually happening on the farm,” Crispin Argento, co-founder and managing director of blockchain procurement startup Sourcery, in an interview with Vogue Business. Without intervention, he adds, the global cotton supply chain will collapse. “If we continue with the same practices, in another 20 to 25 years, farmers will stop growing cotton.” 

              Sourcery’s model aims to create transparency starting at the agricultural stage. They then maintain this transparency throughout the process from farm to sales rack. First, they record and verify data at the farming level. Their app then measures how sustainably the farmers grew the crop accordind to their standards. Blockchain technology then links that data to the crop throughout the supply chain. Manufacturers and fashion brands that want to access that data in order to secure their climate conscious bonafides then pay the farmers (and Sourcery) for that verifiable data. The more sustainable the crop, the more money suppliers, manufacturers and brands kick back down the supply chain to the farmers.

              If regulation can create the necessary need for transparency, blockchain technology like the kind created by Sourcery could be the answer to changing the way the fashion industry approaches its supply chain.  

              • Digital Supply Chain
              • Sustainability

              Artificial intelligence could help manage risk to the supply chain by flagging threats and predicting disruption.

              Cybersecurity risk to global supply chains is increasing. 

              In October, data collected by the Boston Consulting Group found that the “number, severity, and sophistication” of cyber attacks is growing. 

              As noted by experts at the Ponemon Institute, the problem is reaching a tipping point. They report that 98% of companies have been negatively impacted by a breach that occurred at a company in their network. Similarly, the Microsoft Digital Defense Report 2023 highlighted that a supply chain attack affected 61% of businesses in the past year.

              Supply chain complexity is creating cyber vulnerabilities  

              The risk of attack, the report notes, is increasing in tandem with the complexity of global supply chains. 

              As organisations increase the scope and diversity of their supplier networks to boost resilience, the number of network tiers and endpoints also increases, and so do the supply chain’s points of vulnerability. 

              Globalised supply chains are increasingly “often several tiers deep” notes the BCG report, which adds: For example, an auto manufacturer’s supply chain includes numerous vendors, manufacturers, service providers, and customers that rely on other suppliers, which, in turn, depend on still other vendors. The auto manufacturer’s many suppliers connect to its digital network.” The organisaiton therefore also connects to their vendors’ and customers’ digital networks. Adding another layer of risk, the suppliers connect to the company using an array of hardware and software components which were acquired from and serviced by still more third party vendors. 

              The upshot is that, in a large, multi-tier supply chain, there are multiple partner entities with varying degrees of proximity to the organisation. However, while the organisation might not have any control over these organisations’ security practices, they nevertheless share in their security risks.  “Third parties’ cybersecurity risks are also the company’s risks,” the report notes. 

              A recent survey of business leaders in Australia conducted by PwC found that more than 75% of respondents believe organisational complexity creates “concerning” cyber risks. However the problem is that “While Australian business leaders have raised concerns that too much avoidable, unnecessary organisational complexity poses concerning cyber and privacy risks, some complexities are necessary,” warns PwC Australia Cybersecurity & Digital Trust Partner Cameron Whittfield. 

              Managing complexity and cyber risk 

              Faced with the financial and reputational damage that a supply chain breach can cause, leaders need to find ways to remain resilient in the face of the cybersecurity threats. Complexity is undeniably a driver of risk to the supply chain. 

              However, faced with the fact that complex supply chains are, in many cases, necessary, organisations need to find ways of protecting themselves from cyber attack without “thoughtlessly streamlining and simplifying operations and processes,” as Whittfield puts it. 

              “Organisations should consciously and deliberately” simplify where possible, he adds, “to protect its systems and data.” However, simplifying the complexities that can be eliminated, and protecting complex elements of the supply chain that can’t are both significant challenges.   

              Intelligence sharing can mitigate complexity risk

              Whittfield argues that collaboration between ecosystem partners and threat intelligence sharing are vital in the process of securing a supply chain. He emphasises that there needs to be “more effective collaboration, within and between the public and private sectors.” Most importantly, the public and private sectors need to collaborate before, not just after attacks take place.  

              “While supply chains are invariably large and complex, it is vital that organisations gain better visibility and more effectively manage their third-party relationships and dependencies. Mapping these relationships and the data held by an organisation is key to increasing cyber resilience and making informed cyber investment decisions,” he adds. 

              This collaborative approach is an essential when mapping the supply chain in order to locate and minimise risks. Visibility remains a huge problem for supply chains, as 85% of supply chain disruptions originate from indirect Tier 2+ suppliers.

              • Digital Supply Chain
              • Risk & Resilience

              From the climate crisis to AI, here are the top 5 trends we see shaping the supply chain landscape in 2024.

              Supply chains are the lifeblood of the global economy, and they have rarely been under greater strain. From the worsening climate crisis to economic downturns in multiple markets, supply chains are facing an increasingly hostile environment. 

              New technologies may play a role in alleviating these pain points. Automation and artificial intelligence promise to combat labour shortages, increase efficiency, and improve resilience. However, adopting new technologies invites complexity, cost, and new forms of risk. Some experts believe that soft skills and a more human, collaborative and localised supply chain is the answer to challenging times.

              From automation to collaboration, here are the five trends we see affecting supply chains in 2024. 

              1. Disruption 

              Organisations around the world hoped that 2024 would mark a return to the stability of the pre-COVID era. It seems, however, as if those simple times may never return. 

              From the Suez and Panama Canals to US anti-Chinese legislation in the EV market, the new normal for supply chains is disruption. This turbulence is coming from both the supply side, where rising costs for material, labour, and shipping, and from the demand side, where consumer behaviour is becoming harder to predict. 

              2. Artificial Intelligence

              In an increasingly challenging landscape, AI adoption is making strides as supply chain managers seek to unlock immediate gains in efficiency. AI promises to deliver real benefits in intelligent sourcing, inventory management, and logistical route planning. Machine learning, a subset of AI enabling computers to learn autonomously, is also poised to revolutionise several elements of the supply chain, from demand forecasting to quality control. The technology has even been floated as a way to develop new products through predictive analysis and decision-making. 

              3. Automation 

              The supply chain industry, like many others, is undergoing a skills shortage as the complexity and volume of work eclipses available labour supply. At least, supply at the wages operators are willing to pay. In response, automation is being heavily leveraged to increase efficiency and plug gaps in organisational structures. 

              On the software side, a KPMG report notes that “Most supply chain tasks can be fully or partly automated through low-code platforms, which use a wide range of Application Programming Interfaces (APIs) and pre-packaged integrations to link previously separate systems.” When it comes to physical tasks like warehousing, many operators have turned to using collaborative robots, or cobots. This technology is revolutionising warehouse operations by enhancing efficiency in tasks like picking, packing, and heavy lifting.

              4. Scope 3 Emissions Visibility 

              Supply chains can account for as much as 90% of an organisation’s environmental impact. Regulatory and public scrutiny of companies with inadequate ESG reforms is mounting. As a result, many supply chain organisations have set ambitious goals to become carbon neutral or achieve net-zero waste objectives. 

              This is the year when those promises will start being put to the test. We will see some supply chains start to make real progress on the decarbonisation of their value chain. Others will be exposed for the consummate greenwashers they are.   

              5. Collaboration 

              While technology undoubtedly offers efficiency gains and other strategic wins, a more collaborative and communicative supply chain can create lasting, more meaningful value. 
              “There’s no way to eliminate risk and volatility from your supply chain entirely, but improving information sharing and collaboration across stakeholders can go a long way to help control the fallout,” notes Fraser Robinson, co-founder and CEO of Beacon, in a recent interview.

              • Collaboration & Optimization
              • Digital Supply Chain

              Widespread investment into generative AI raises new questions about the technology’s potential to benefit global supply chains.

              Generative artificial intelligence (AI) leapt to prominence last year. The widespread usage of popular large language model powered chatbots (like ChatGPT) and image generators (ie Midjourney) sparked excitement, controversy, and huge capital investment. Since then, adoption has been widespread and investment has been significant. 

              However, an array of people and organisations have leveled criticism at generative AI and its applications. The problems raised with the technology range from it being simply inefficient and unappealing to downright unethical. If the supply chain sector is to make the most of its investment into the technology, it needs to avoid making the mistakes already befalling other sectors, where generative AI is actively eroding value—usually for a high price tag. 

              Generative AI’s big year  

              Funding for generative AI quadrupled in 2023, and as of February 36 generative AI startups had attained unicorn status. Investment in generative AI startups skyrocketed, from $4.3 billion in 2022 to $21.8 billion last year. 

              Generative AI’s ability to create (the appearance of) new content, such as numerical data, images, text, audio or video has generated a great deal of investment, excitement, and media attention (in addition to a truly shocking amount of pornography). However, finding ways for the technology to make the leap from curiosity to useful (and, more importantly, profitable) business tool is still an ongoing search. 

              Clickbait, waffle, and 24/7 content farms 

              Several companies are providing generative AI tools as a way to supposedly enhance the experience they provide. For example, Ebay has started giving the option for sellers to use AI to automatically generate item listings. However, users have criticised the service for surrounding basic information with overly flowery, poorly phrased “waffle.” 

              Similarly, AI leveraged to churn out news articles and blog posts as part of a new wave of automated content farms has also faced criticism for flooding the internet with “low quality” articles and “clickbait.” The problem is escalating rapidly, as well, with a recent study conducted by researchers at the Amazon Web Services (AWS) AI Lab finding that a “shocking amount of the web” is already made up of poor-quality AI-generated and translated content.

              In short, critics of the technology believe generative AI fails to bring any real value to the areas where it is being deployed. The fact that 40% of supply chain organisations are already investing in generative AI begs the question: what are they planning to use it for? Will it add value to the business? 

              More pertinently, are there applications for generative AI that actually can add value to the business? Or, is this tech adoption for its own sake going to hurt the organisations that embrace it like it hurt all those kids who wanted a nice weekend out at a Willy Wonka themed experience in Glasgow?

              What can generative AI actually do for the supply chain?

              The main issue with the more widely known generative AI platforms like ChatGPT is that their outputs are only as good as the data used to train them. Most chatbot AIs currently available to the public are generalists, trained on huge amounts of (stolen) data. 

               However, if trained on the right, thoroughly vetted data, generative AI can be a useful tool for analysing large, unstructured sets of information. It can rapidly classify and categorise information based on an array of visual, numerical or textual data formats. Then, it can take those large volumes of data and summarise them, extracting key insights and trends. The technology could also potentially assist in quickly pulling relevant information from those datasets in order to provide instant responses by voice or text, which might be useful in allowing workers with a lower level of technical skill to perform higher level tasks. 

              It can also quickly analyse and modify strategies, plans and resource allocations based on real-time data—much faster, with a much broader pool of information than a human.  

              Generative AI could also automatically generate content in various forms that enables supply chain managers to automate vendor negotiations according to a preexisting script and set of parameters. 

              However, it all depends on the quality of the model being used and the quality of the data. Without adequate oversight, direction, and scrutiny, generative AI will erode more value from the supply chain than it creates.

              • AI in Supply Chain
              • Digital Supply Chain

              Automation has the potential to help solve some of the most pressing challenges facing the supply chain sector in 2024.

              Ever since the COVID-19 pandemic threw global supply chains into chaos, it seems as though supply chain leaders have been fighting to find a way back to normality. 

              However, if the last four years have demonstrated anything, it’s that the stability, speed, and predictability of pre-2020 supply chains are a thing of the past. Resilience, efficiency, adaptability are the new cardinal virtues of an industry fighting on multiple fronts—against economic unrest, geopolitical conflict, and the climate crisis

              Supply chains are experiencing serious pain points as they try to stay afloat while restructuring to be more agile and resilient. Many are turning to automation as a potential solution to some of the most common problems affecting supply chain organisations.

              Among different types of automation, supply chain managers are increasingly turning to robotic process automation (RPA) for its ability to alleviate supply chain pain points. 

              “RPA serves as a driving force for process improvement and task automation, covering everything from order processing to inventory management. The adoption of RPA software in the supply chain marks a significant shift towards improved visibility, precision, and speed,” says Alina Filatova, Head of BA Department at Innowise. “These elements are essential for attaining excellence in logistics. This integration acts as a vital link, bridging the gap between conventional logistics methods and the growing needs of today’s supply chain landscape.”

              Siloed data and legacy systems 

              Despite ongoing digital transformation efforts, many of today’s supply chains are mired with siloed organisational structures and legacy technology. Vital aspects of organisational procedure all too often rely on emailing spreadsheets and PDFs back and forth. Relying on these methods to track and utilise often critical information creates silos, inefficiencies, and reduces the potential for collaboration. 

              On top of that, ERP systems can lack the flexibility to support more agile, fast moving businesses. This results in wasted labour as supply chain professionals spend time moving documents around, inputting data across multiple digital platforms, and otherwise performing repetitive, error-prone tasks. 

              By using an RPA tool to automate data entry, simple communications between supply chain staff and other stakeholder, and standardise information across all platforms, supply chain operators can dramatically increase efficiency and reduce errors. 

              For instance, an RPA tool can handle the whole process of updating customers about their order status faster than a human. It can automate multiple tasks involved in processing, checking, and tracking orders by pulling data from different systems. It can then monitor those orders based on predetermined sets of rules, and provide customers with real-time updates. 

              This has the potential to reduce the amount of manual work being performed, increases the accuracy of orders, and gives better visibility across multiple otherwise siloed and legacy elements of the supply chain tech stack.

              • AI in Supply Chain
              • Digital Supply Chain

              In an environment of constant disruption and change, the Centres of Gravity model could help supply chains stay resilient and cut costs.

              It’s a time of unprecedented disruption and uncertainty for supply chains. Throughout the sector, supply chain managers are searching for ways to reduce costs, increase visibility, and improve resilience. Centres of Gravity is a new supply chain management model that promises to deliver on these needs. Deployed correctly, it will supposedly future proof CSCOs’ operations, even in uncertain times. 

              A treacherous supply chain landscape 

              The supply chain sector is having a difficult year already. The sector is facing shockwaves from geopolitical conflict, a worldwide economic slowdown, and the increasingly disruptive impact of the climate crisis. Together, these factors are conspiring to make the current supply chain landscape especially treacherous. Recently, 38% of small business owners said they believe the global supply chain outlook will negatively impact their business. 

              Interlinked with these trends, consumer demand is shifting in new and unpredictable ways. A combination of rising inflation and backlogged inventory has caused demand to wither. Simultaneously, the waning influence of the pandemic has led to a profitable period for retail in the US and Europe. 

              The US market also “saw a return to pre-pandemic consumer holiday season spending,” last year. However, Yikun Shao, Alibaba’s North American supply chain lead, warns that “businesses may still want a more conservative approach and order products in smaller quantities, meaning that meeting shipping requirements may become more difficult. Demand is not able to meet the products that the supply side is able to provide.” 

              Increasingly, supply chain leaders are prioritising resilience and the ability to scale supply up or, (more often) down at a moment’s notice. 

              What is a centre of gravity in a supply chain?

              The centre of gravity in a supply chain and logistics is the single point where it is most advantageous to locate a distribution hub. Therefore, calculating a supply chain’s centre of gravity takes into account markets, volume of goods, shipping, transport costs, just in time availability, local labour market situation, and cost. Using these factors, supply chain leaders can determine their value chain’s centre of gravity based on demand, supply, or the lowest distribution costs. Importantly, it’s a flexible process, and a supply chain’s centre of gravity can move around depending on the metrics used to calculate it.

              However, current supply chain pressures are too much for the traditional single-centre-of-gravity model to sustain. As noted by Raf Dillman and Kay Manke of BearingPoint, “Today’s supply chains are on the brink of a fundamental transformation due to the challenges of geopolitical conditions, customer demand and regulation. The pressure is on supply chains to deliver value in a complex, fast-moving, fragmented, sustainable, consumer-centric environment.” 

              Centres of Gravity could give supply chains the resilience they desperately need

              In response, a new model is emerging. Consisting of multiple micro-chains that integrate production, processing, and distribution of products, this model acknowledges that supply chains can have multiple centres of gravity.

              Notably, these centres of gravity are located closer to market demand. This helps improve energy and materials efficiency within the sourcing and logistics process. Most importantly, they are also collaborative, capable of leveraging local and regional partnerships, and co-manufacturing models. 

              Distributed centres of gravity are also more sustainable. Dillman explains that multiple centres of gravity drive an increase in the reuse and repurposing of materials. They also ensure goods and materials travel shorter distances. Overall, this model makes supply chain operations more resilient and transparent, as well as driving traceability. 

              “We believe that individual supply chain components will be propelled into multiple Centres of Gravity,” says Dillman. “This will be driven by the convergence of resilient supply chain strategies, the circular economy, reduced energy costs driven by sustainability, and lowered entry barriers for local and virtual production, thanks to digital technologies.”

              Centres of gravity will allegedly drive an industry-wide transformation. We are, they say, moving from “one global and rigid system” to something more “flexible and regional.”

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              • Digital Supply Chain

              Automation can increase efficiency and reduce human error at a time of unprecedented disruption for the supply chain sector.

              More than anything, the global supply chain industry craves consistency, predictability, and security. In a recent survey of supply chain leaders, Gartner found that just 9% of respondents expected to achieve revenue gains due to uncertainty, and 63% of respondents expected a loss of revenue due to exposure to uncertainty. 

              In a climate defined by disruption and uncertainty, automation could provide the resilience that supply chains need to overcome challenging market conditions. 

              A market defined by disruption and rising costs,  

              Supply chains face a complex and challenging geopolitical and economic outlook. Additionally, long-overdue labour organising efforts in markets traditionally hostile to unions like the US are starting to gain traction. 

              “In recent years, labour rates have accelerated beyond what you might have expected,” Mark Richardson, chief executive officer of Ocado Intelligent Automation, complained in a recent interview with Supply Chain Brain

              “Over the last three to six years, the workforce that you want to employ in your logistics facility has just become much, much more expensive. I don’t see any end to that trend, and it results in a significant problem for those of us who need to run large logistics operations. And not only is the labour rate increasing, the number of people who want to do logistics work is decreasing,” he said. 

              Increasingly, supply chain leaders are turning to automation to combat the economic pressures and uncertainty they face. 

              Automation grows in the supply chain 

              Supply chain automation has the potential to improve operational efficiency by reducing human error and speeding up clumsy manual processes. Automation in the supply chain can encompass several technologies, including digital process automation, robotic process automation, artificial intelligence, and machine learning.

              While most supply chains have developed pockets of digitalisation over the last decade or more, it’s not uncommon for these areas of the supply chain to be siloed from one another. One of the key benefits of automating supply chain processes is the connective tissue that automation solutions create between different areas of the supply chain

              Supply chains are going to continue to implement new digital tools, so having an automation layer in place will be highly beneficial in ensuring those layers can seamlessly interconnect.  

              Currently, many supply chains are not integrated and optimised for a fully digital workflow. Even those that are frequently struggle with a lack of digitalisation in their supplier ecosystem.

              Essential processes still frequently rely on humans extracting, inputting, and sharing  data via spreadsheets, PDFs and emails. Without automation and AI-powered tools, many ERP systems lack the ability to automatically incorporate data from disparate and legacy formats. This means that manual data entry is still a significant part of the supply chain professional’s job. 

              The upshot is that, not only are supply chain professionals often performing repetitive, easily automated tasks by hand, but these are the kinds of tasks that most easily lend themselves to human error, often with costly results.  
              “Supply chain automation is a transformative force. It’s revolutionising the way businesses operate, offering numerous benefits, including enhanced efficiency, cost savings, improved customer service, and a positive impact on sustainability,” notes a spokesperson for GEP.

              • AI in Supply Chain
              • Digital Supply Chain