We sat down with Abe Eshkenazi, CEO of ASCM, to dig into the organisation’s focus points, and how CHAINge is addressing supply chain’s needs

Tell me a bit about your background, and how you got into supply chain.

Early in my career, I spent quite a bit of time in operations and materials management. We didn’t call it supply chain back in the day – it went by a number of different terms. Not surprisingly, given my role within ASCM, I worked closely with supply chain professionals, not only to elevate the role of the supply chain professional, but to understand the impact that supply chain has on business and society. 

At ASCM, we’re focused on not only supporting that competent, capable individual, but ensuring that organisations are responsible in terms of using supply chain to really enable consumers and patients to get what they need at a reasonable price and reasonable time. This is what supply chain is about. My background combines that business management education and deep engagement with supply chain professionals. This gives me a strong appreciation for not only their challenges, but the opportunities the field faces today.

Tell me about the planning for CHAINge NA this year. What were you looking to achieve when putting ideas together?

Today, supply chain professionals are trying to balance efficiency with geographic diversity and political resilience. They’re trying to put those things together and identify what would make an individual do their job better and exchange that information with others. So our planning is centered around a key theme, which is: how do we equip supply chain professionals for what’s next? 

The systems that we built for speed and cost optimisation are under stress right now. They’re struggling under the weight of complexity, volatility, consumer demands, and all the disruptions that we’re facing today. We’re being called today to rethink not only how quickly and cheaply we can move things and get them to the consumer, but how responsibly, transparently, and resiliently we can operate today. Our hope is that the engagement part of the event enables individuals to exchange information and walk away with insights and actionable strategies that can be taken back to their organisations and implemented. We’re truly looking for that engagement from the attendees. This is an event for the attendees, by the attendees.

It’s also about making the contact and relationships that we all depend on. We’re all seeking opportunities and examples of organisations that have done it better or have responded easier to the challenges that we’re facing today. This provides individuals with an opportunity to engage. We had an opportunity to do this at our European event, after which attendees overwhelmingly indicated that the engagement part – the opportunity to exchange information learned from each other – was a key element of the event itself. We’re trying to replicate that, but with the amount of issues that the US is facing versus the rest of the world, the topics are going to be a little bit different here.

What are the core topics covered at CHAINge NA that you think are most helpful for supply chain professionals?

We need to take a temperature of the current environment, and not surprisingly, we structure the event around several core themes that we’re all facing today. First, resilient and agile supply chains. The adaptability that’s required today is unlike any time that we’ve ever faced. We’ve had disruptions before, and we’ve responded as an industry. Today, we’re continuing to respond, but the pressures on these individuals due to day-to-day uncertainty has created a very different environment.

The second core topic is emerging technologies. As the focus on resiliency and agility becomes much more critical, there are only a few ways to gather the data necessary to enable organisations to make informed decisions. Not surprisingly, AI, digital twins, and a whole host of scenario planning technology tools are a focus for a lot of organisations today. Digital transformation is happening in almost every organisation to shore up their visibility, their transparency, and their traceability.

Also, advancing sustainability practices. We can’t forget that at the end of the day, we still need to be sustainable as an industry. This has been a huge focus within supply chain. It’s taken a little bit of a backseat in the current environment, but organisations are still focused on ensuring that they are sustainable and ethical in their business practices. Lastly, no discussion can be had without understanding what the talent availability is, what their capabilities are, and whether we are ensuring that we do have the right talent.

How important is collaboration (accelerated by things like CHAINge) in supply chain, especially as the landscape becomes more complex?

In today’s environment, as we focus on visibility and on connecting all parts of our supply chain end-to-end, we understand the demand signals clearly so that we can address them appropriately. Collaboration is no longer optional – it’s essential. No single individual organisation can solve today’s challenges on their own, whether it’s navigating geopolitical tensions, managing risk in a global network, or even driving sustainability. The solutions demand cross-functional and industry collaboration. It used to be that the Chief Supply Chain Officer in the back room was only called upon when there was a crisis. Well, I think we’ve got enough crises today that we need to push that individual into the front office.

First, we need to enable them to use their voice at the table to advocate for appropriate supply chain practices, but also in combination with a wide range of other roles. These are the teams that are now addressing these issues. It’s no longer just a supply chain issue; it’s an organisational issue. It’s a societal issue that we now need to address, and there’s only one way to address that; that’s through collaboration within the organisation, as well as with your partners, your vendors, and your vendor’s vendor. This is a very dynamic environment today, and enabling organisations to have that complete visibility and connectivity is critical.

There’s been a lot of talk about a shortage of talent across supply chain; how big an issue is this, from your perspective? And how can it be overcome?

From our perspective, it’s one of the defining issues of our time. As supply chain has moved from the back office to the boardroom, so has the demand for skilled professionals. More often than not, supply chain people come out of finance or engineering. In today’s environment – a very diverse workforce – digital natives are coming into the workforce. They’re not only adaptable, but very comfortable with modern technology. It’s a little bit of a reverse from the leadership that we have in supply chain today, that may still be using that Excel spreadsheet on their systems. Supply chain has the demand for those skilled individuals.

To address this, we’re focused on a number of things. First, expanding the awareness of supply chain as a rewarding career path, which our salary and satisfaction surveys confirm. Secondly, talking openly about investing in ongoing professional development. We’ve been to a lot of conferences and whether we’re talking about AI, sustainability, or disruptions, at the end of the discussion, it always comes down to people. We should be talking about the people at the beginning of the discussion as opposed to the end of it. We need to create that opportunity for individuals to see that they can not only make a difference, but that their voice is heard and followed on within their organisation. That’s what we’re preparing supply chain professionals for. 

We need to provide an inclusive workplace that attracts and retains that diverse talent. As I indicated before, individuals coming into the workforce are digital natives. They’re very adept at AI and they’re more than willing to jump in with the technology. We need to enable them with problem solving, critical thinking, and experience on the job. I couldn’t be more excited about the individuals coming into the workforce today and the focus, and they’re able to change the world through supply chain.

How can supply chain professionals approach the challenge of ever-changing regulatory requirements?

Financial markets and supply chains do not like uncertainty. We like certain demand signals so we can ensure that our supplies are appropriately managed. Supply chain professionals need to have robust systems to monitor changes and provide that data, or the regulatory information and policy individuals reporting become significant. Among the concerns that we have is that more often than not, it’s become regulatory or policy and it becomes a checklist. Part of that concern is whether we’re really focused on really making a change, or focused just on those compliance checklists that often drive down to minimum effect.

Today, technology helps, but so does developing a culture of compliance and resiliency. Once again, collaboration matters, sharing best practices across industries, and enabling individuals to understand that there are ways to respond to the regulatory and the policy changes. 

What are some of the most exciting innovations happening in supply chain today?

I think the combination of the people and technology is what’s going to make an exponential difference. On the technology side, tools like advanced analytics, AI, and digital twins are transforming how we forecast, manage risk, and build resiliency. The real innovation is combining cutting edge technology with a highly skilled, adaptable workforce. I heard a fantastic quote the other day: ‘AI is not going to take your job; an individual using AI is going to take your job’. That’s where the focus is right now – enabling individuals to use technology to really leverage that and enable organisations to be much more responsive and agile, as they address demands.

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SupplyChain Strategy attended July’s Exiger Executive Forum to hear from the best and the brightest in the industry.

Supply chain resilience is one of the most pressing concerns of modern business, whether executives are aware of it or not. That was the central theme of the Exiger Executive Forum held on July 23rd 2025. Titled Supply Chain Sovereignty in a Fractured World: Winning the AI and Geopolitical Race for Resilience, the event brought together business analysts, CEOs, supply chain and procurement executives, academics, and politicians for an open discussion around supply chain sovereignty and the urgent need to secure supply chains across myriad industries and territories.

As geopolitical events, trade wars, and threats to globalised networks threaten to destabilise global and local supply chains, the case for supply chain sovereignty, which is an organisation’s ability to control its supply chain and minimise dependence on external suppliers, becomes increasingly stark. However, a myriad of stakeholders must come together to enable organisations and nations to gain independent control of supply chains, and collaboration between industry, government, and academia is essential.

Three guest speakers joined Maria Villablanca, CEO and Co-Founder of Future Insights Network, each representing voices from within politics, business, and academia: Tobias Ellwood, former UK Minister and Chair of the Defence Select Committee; Koray Köse, CEO and Chief Analyst of Köse Advisory, Senior Fellow at GlobSEC Geotech Centre, and Board Member of Slave-Free Alliance; and Karsten Machholz, Professor for Supply Chain Management and Strategic Procurement at University of Applied Sciences, Wuerzburg-Schweinfurt. 

The discussion exemplified the discordancy of priorities and perspectives among senior voices from all angles regarding security, economics, policies all impacting value chains, albeit with a shared willingness to engage in secure, competitive, ethical and innovative supply chains, fuelling businesses and economies through heightened volatility in a fractured world that is recalibrating through the era of reglobalisation.

Supply chain sovereignty: Bridging political understanding, and urgency

“It is a dangerous world that we’re entering,” Ellwood warned. “If I ask you ‘Do you think the world will be safer or more dangerous in five years from now?’, I think we’d all agree in which direction it’s going. We have to then ask ourselves how we prepare for that.” To that end, Ellwood believes an increased focus on supply chain sovereignty is both an economic and military imperative.

For Ellwood, the central issue is limited understanding, both public and private, around the urgency presented by the current risk and threat environments. Through the combination of limited knowledge around supply chain complexity and an election cycle-focused impetus to enact vote-winning policies, he believes the political class lacks both the nous and urgency to prioritise supply chain sovereignty.

“After 20 years in politics, I can safely say that many politicians are simply unaware of what’s coming over the hill,” said Ellwood. “The tide took me out to the last general election, and so I went from helping to craft and nudge policy and encourage Britain to move forward to then scrutinising what we were doing, not just at home but internationally. Now that I’m outside of politics, I continue doing those same things.”

The necessity for political engagement is not lost on Köse, who through his own experiences of researching, advising and leading supply chain organisations, has been advocating for supply chain resilience as a top line driver for economies and companies, has equally encountered the depth of that disconnect.

“At an early point I realised that geopolitics is the key denominator for all value chains and all of us in this context,” he said, adding that work is overdue but starting to be underway to bridge this gap. “The London Defence Conference, as one critical congregation, is key for you all folks to be aware of. Not only because of what they do in terms of bringing the politicians into one room to debate some of the most fierce topics of the day, but it’s all about convergence. Bringing in supply chain leaders, policy makers and technology folks with a direct approach to debate.”

Villablanca noted that Ellwood’s presence was indicative of a gradually shifting tide, however. “It’s not lost on me that here we are in this panel, talking about supply chain, and we have a former politician with us,” she said. “That is very different to some of my earliest supply chain conferences where we didn’t see that, so it’s a sign of the times. Set the scene for us around why you’re here and why it’s important to discuss the geopolitical situation vis-a-vis supply chain today.”

“I spent most of my time in politics trying to strategise, trying to go four or five chess moves ahead, and I found I was on my own,” Ellwood replied. “Politicians operate for the day, for the here and now, the election cycle; the news cycle is what keeps them busy. They’re not thinking about these things and yet the world we’re now seeing in everything… everything is being weaponised because that is the change in the character of conflict.

“But today, from my perspective, I see the world splintering into two spheres of hugely competing influences. If you look at the number of countries that have signed up to China’s One Belt One Road initiative, you’ll see that many of them are either opting or hedging their bets as to where things go. 

“To make matters worse, our exemplifiers of what democracy looks like aren’t in a good place. We see what’s going on in America, British politics and so on, and Europe and America are not on the same page. We aren’t promoting global law in the sense that we had a sense of determination that we had when organisations were set up in 1945. Other nations are getting together and realising that there’s an opportunity to exploit the wobbliness of our world order and do things their own way.

“That’s where the mechanisation of just about anything comes in to cause us economic harm, to sow political discord from afar. It’s very easy to do and becoming easier simply because of the openness of our society. It means, from a rudimentary perspective, anything you do can be weaponised against you.”

“It’s very easy, from afar, to then limit your supply chains and thereby limit your capabilities. There are countries that specialise in sowing economic discord from afar. They understand and learn and know supply chains better than we do, and they can work out which missing pieces will cause our assembly lines to grind to a halt.”

That lack of preparedness, he says, is an impediment to putting the nation on a footing that could support a war effort on the scale of the World Wars.

He continued: “There’s also the prospect of preparing for war, which means that we are suddenly spending more money on defence. Our ability to switch on the supply chain levers to support military capability is not there. This is why companies that have no connection with the defence world need to think about the services they provide that might have a military bearing. In five years time, you may be called upon to do exactly that.

“That is the mindset we now need to get into. Security and economy are one and the same now, and that’s what we need to learn.”

AI, foresight, and risk strategy

The conversation then shifted to the business side, where securing critical supply chains powering key technologies such as AI, defence and security, biotech, energy and quantum computing has become a more pressing concern in the wake of a range of global disruptions through the early 2020s. 

Along with broad supply chain breakdown during the COVID-19 pandemic, the geopolitical environment has become more fraught. Escalating trade wars, the imposition of sweeping import tariffs in the US and heightening tensions between America and China have thrown globalised networks into question. Alongside those challenges, Environmental, Social and Governance (ESG) directives have placed an increased onus on supply chain leaders to sanitise their supply networks against modern slavery, conflict minerals, and indirectly sourcing materials from rogue nations. The case for establishing redundancies in supply, as well as heightening visibility on an end-to-end supply basis, was thus clear amongst the panel.

“Koray, you work with a lot of different companies,” began Villablanca. “Do you think there’s a mindset issue where politics and commerciality need to come together to realise the common goal and create resilient supply chains?”

Directly, there probably is a mindset issue,” Köse replied. “I think there is a lack of clarity about the importance of geopolitics’ impact upon supply chains, and there is certainly the capability issue of understanding the context of geopolitics.” He then elaborated on the challenge by highlighting shortfalls in companies’ predictive capabilities.

“Companies operate with risk dashboards,” he continued. “Sometimes it’s just red, yellow, green, and that’s all you have. They have a few key risk indicators like financial compliance issues, quality issues, performance issues, but you never see strategic foresight. It’s retroactive, based on historical numbers. If you look at a production line it might say, ‘We didn’t have an incident for 80 days’. What if somebody were to say, ‘We won’t have an incident in the next 100 or 80 days’? You don’t see that in production; it always looks backwards because it is built on the past.

“A big problem in a lot of the military complex, and in politics, is thinking that the next war will be like the last one. They cannot necessarily understand that asymmetric, hybrid and proxy warfare is really where things are going, and the same goes for technology. Supply chains are often built on yesterday’s technology.”

To then end, he believes supply chain leaders should be more forthright in leveraging their profound influence upon business operations: “In supply chain, we see the conversation about having a ‘seat at the table’ for decades now and I always say, ‘Just bring your own freaking table’, and invite everybody to it. Everything, every cent in an organisation, goes through you. Own that leverage and don’t run after them, invite them to come to you. Your table is where value is generated, secured and innovation and competitiveness are established. You hold the fate of the future.”

As to politics’ place within meeting this challenge, Villablanca asked Ellwood whether the political sphere could be doing more to shape the corporate agenda.

Yes, and that last point you said is the most critical; recognising that there is a massive risk, that this is a very different world that we’re now facing, and I expect the point that’s really being made is the absence of politicians,” he said. “The politicians themselves need to be told what we need because their expertise in understanding this arena is poor.

“China now owns the periodic table. If you are into silicon wafers, where’s your serum going to come from? If you’re into magnets, where’s your Europium going to come from? You need to know this sort of detail, and it’s not just you yourself. It’s your suppliers and the suppliers of your suppliers, too.”

While supply chain transparency has undoubtedly increased in recent years, he stressed that considerable work remains to realise total visibility.

“At a recent procurement event I was astonished at how many household names were unaware of what their second and third-tier partners were doing during the procurement cycle,” Ellwood continued. “They didn’t understand the vulnerabilities, down to the SMEs, of what’s going on. If the assembly line stops then that’s quite serious, but what’s going to happen because of that stress? 

“There are people who don’t understand it over here, not recognising that our competitors are deliberately looking at our supply chains and working out where that vulnerability lies. It is so that Ford stops making trucks, so that pharmaceuticals stop making medicines. Ministers are ignorant about this and we need to become better at it. This is the frontline of the next war that we’ll fight, and that war is coming.”

“I would add that some can’t fathom the complexity of certain supply chains and the vulnerability and risk associated with multiple tiers within them,” Villablanca posited. “There’s probably a translation issue with regards to business and politics around supply chain.”

To this, Ellwood stressed that international government groups hold the keys to unlocking a broader understanding within members’ respective political spheres.

“The G7, the Five Eyes Alliance, this is where these conversations need to go,” said Ellwood. “To recognise this must be a priority within the western world, we now need to have an alternative source to make sure that we can build our aircraft, we can build our factories, we can build our products. It isn’t so much the rare earth minerals themselves, but it’s the processing. Setting up a processing factory for rare earth minerals takes almost a decade.”

Here, a guest interjected with a point that hearkened back to Ellwood’s own admission that politicians have an innate directive to focus on local, vote-winning issues: “Politicians recognise there are no votes in this. The average MP will say their inbox is full of ‘fix the NHS’, ‘get the roads fixed’.”

Resolving political challenges such as those, Ellwood replied, is predicated upon strengthening economies to open fiscal headroom for public investment.

“If our economy is affected by problems with our supply chains, there’ll be no money in the treasury,” he explained. “Not for health, transport, potholes, policing, defence. It’s imperative that if you want to fill the coffers, then we need to protect ourselves. You can only do that with supply chain resilience. As a politician, you’ve got to take the people with you if you want to make the case.”

Villablanca then repositioned the conversation with regards to pressing issues around sustainability.

“There’s a lot of risk associated with our supply chains that goes beyond geopolitics,” she said. “We also have climate issues, economic issues. How do we maintain sovereignty in our supply chains while still trying to pursue goals around sustainability?”

“Supply chain transparency is something that I advocated for when I was a young consultant in the early 2000s when my hair was not so grey,” said Machholz, highlighting the gradual shift in supply chain priorities around identifying the finer details across those networks. “It isn’t a new topic and in the EU we now have the Critical Raw Materials Act.

Machholz drew the conversation towards sustainability in the context of integrity and continuity. “I’m German, and what we have is engineering power. We are good at car and machine manufacturing, but we have no natural resources. We have a little bit of coal, but all other things need to be imported. There have to be some sources to get those things.

“There’s Trump and tariffs going up and down, and we have some other geopolitical tensions affecting supply. You might say, ‘Where do I source this particular thing from? We don’t really have a second source of supply, because both of these sources are located in the same geographical spot.’ Maybe both of them are coming out of China.”

For Machholz, lessons to be gleaned around forecasting with technology’s latest predictive capabilities were presented en masse by the pandemic. “If we look at COVID, almost all supply chains were disrupted and you were running out of materials,” he continued. “You needed to be much more risk alert, and this is the problem we have already touched on: not looking in the back mirror, but using your data and turning insights into foresights to see what could happen, and then being agile and adapting.

“Sustainability could be one thing, having several sources, having alternatives, but of course, especially if we’re talking about critical raw materials, critical parts or maybe patent-protected or monopolistic suppliers, we are in an ambitious situation, put it that way, to find some alternatives.”

Machholz stressed: “This is something that each supply chain manager, CPO, and CFO, needs to understand to set boards’ scenarios. I’m pretty sure with the help of artificial intelligence we can elaborate much more on our data and predict different scenarios so we can be more prepared rather than just reactive.”

Shifting from cost-cutting to resilience

Of course, supply chain executives are under siege from an enormous breadth of challenges, whether it’s geopolitics, technological evolution as both a benefit and a threat, and shifts in consumer behaviours precipitated by those same factors. Rising to meet those challenges on all fronts, especially in a business landscape that often adheres to cost optimisation and efficiency over investing in resilience, can give rise to decision paralysis or financially-stymied strategies.

Turning to Köse, Villablanca asked: “There’s a mountain of black swan events lurking around us, ready to attack at any minute. What are the things that a supply chain leader should be focusing on today to try to build resilience?”

“To be honest, I don’t think they’re looking at building resilience,” said Köse. “What they’re doing right now is cost optimisation, looking at inflation and making sure that the profit margins are going to be protected through the bottom line, not considering top line revenue maximisation. 

“I think agility and economics always need to come back to top line, which basically means in the context of normal business 101 you are producing something, that there is a want and a need and a willingness to pay, and not necessarily hyper-focusing on the cost line or saying, ‘I’m not going to produce a bunch of bullshit that nobody’s going to pay for, just because I got to claim savings to my CFO’.”

I’m going to challenge you there,” Villablanca interjected. “I think, theoretically, that’s great, but everybody in this room is running a business. We have our own boards, people above us, board directors and so on saying, at the end of the day, you are remunerated and we are all remunerated for our quotas. How do you deal with the day-to-day management of your business as well as building that kind of resilience, agility and visibility?”

To this, Köse stressed that the difference can be made by reframing how businesses examine and counteract risk. “We’re thinking about turning the tide by really embedding foresight in risk indicators. Those risk indicators need to incorporate geotechnical, geostrategic issues with foresight,” he continued before highlighting what he implied to be a tendency for organisations to bury their heads in the sand when faced with developing geopolitical challenges.

“I published an article before Russia invaded Ukraine, about Russia getting ready to invade Ukraine, that went through loads of red tape and debate internally that calling Russia an aggressor was cancelled out from the research note,” said Köse. “They said, ‘You can’t say that’ while it was pretty obvious that Russia were clearly the aggressors. 

“The supply chain-focused function needs to spread out and have these geopolitical indicators, geotech-related risk indicators, and not just the last financial report from your supplier A to Z or tier one or tier two.

“We must then tie it back to the value and revenue you’re generating. Get away from this hyper focus and obsession with savings. In that context, make your analytics smarter with a bold analysis of things that you feel uncomfortable about. Think about ‘what now?’ and think about politics. I know we eradicated politics out of business as much as we eradicated many other beliefs from the conversation, but it has to come back.”

With this in mind, he proposed that cost optimisation is to an organisation’s detriment where resilience is concerned, not to its security. “Your indicators for success are not just on the cost line item or bottom line. Your priority must be on the top line. If I sell more, I can grow. With cost optimisation you can shrink yourself to death. That’s what some countries have done with political reviews where you shrink this, you shrink that, let’s shrink here, let’s shrink there. Potholes, collapsing bridges and rail systems, come because of the shrinkage of your investment budget for public infrastructure, for example. What I have found in the last decade of the sustainability high is that it actually impeded resilience, while the narrative said it was supposed to increase resilience.”

To this, Machholz highlighted the data behind Köse’s comments that resilience offers heightened growth potential than cost-cutting measures.

There were some studies from McKinsey which showed that companies who are investing in risk management are 4.7 times more profitable than those who don’t,” Machholz shared, stressing that businesses engaged in this mindset are missing growth opportunities. 

“People just fall back and say, ‘Okay, now the risk is over, COVID is over, whatever event is over,” he continued. “‘We can just go back to business as usual’. Resilience is just extra cost, extra inventory, maybe a second supply chain that needs attention, money, and people to take care of it, and they just simply don’t do it. This is, I think, one of the big threats that we are all facing.”

Exiger Executive Forum: A closer look 

The Exiger Executive Forum (EEF) in London is a global think tank that brings together elite independent voices from strategy, policy, technology and business to equip leaders with the frameworks and foresight needed to navigate the multipolar era. The EEF is exclusively curated for industry experts, analysts, policy makers, and senior procurement and supply chain decision-makers through Exiger, a market-leading supply chain AI company. The next Exiger Executive Forum ‘War-time Economics: How Europe’s €800BN Defence Spend Will Reshape Supply Chains’ will take place in London on Thursday, September 18th, 2025.

Ellwood concurred that this lack of foresight and willingness to invest in protective supply chain measures leaves businesses undefended against interruptions both foreseen and not. “We need to prepare ourselves for unexpected events to happen as the norm,” he said. “What would happen to any business if it didn’t have power for 72 hours? How would you look after your personnel? How do you make sure you salvage the business so that, after 72 hours, you can get back up and running. These aren’t questions that we naturally posed at the moment because again, we tend to park these things.

“The mentality may be, ‘The world certainly feels like it’s getting dangerous, but my life actually looks okay.’ That isn’t the right attitude. If you go to Sweden or Finland, who are much closer to the war with Russia, they are preparing in a way that we are not for a major event or incident. It may well be that when something happens and it’s the moment where governments wake up, but you shouldn’t be waiting for that moment.”

Villablanca then highlighted the recent, universal example of poor supply chain resilience bringing business, both domestic and international, to a grinding halt. “Did we learn nothing from COVID?” she asked. “Did we not take the opportunity to stress test our supply chains and look for the vulnerabilities within multiple layers?”

In response, Ellwood invited guests to consider whether the muscle developed in response to COVID’s interruptions had been allowed to atrophy. “I think that’s a question for everybody; how much of that was retained?” he asked before blending the conversation of supply chain agility with the potential for organisations to support national security should their respective nations go to war. 

“During COVID, supply opportunities came about,” he said. “Everyone here today represents diverse businesses. What services do you provide that you could tweak or add value to where something else has fallen short? 

“That’s where life really becomes interesting because that’s what happened in the First and Second World Wars. We called on organisations that previously had no interest in helping out with the war effort to add support and value to the wider machine and protect ourselves from a resilience perspective.”

Challenges faced by supply chains, he explained, have analogues to business that clearly marry the political and business spheres: “When we say ‘war effort’ today, it isn’t just Army, Air Force, Navy, air, land and sea. It’s now cyber, it’s space, it’s coastguard, it’s AI. This greater warfare is where a lot of the real pain will happen. As happened in COVID, it’s going to be the clever people in the industry that step forward to say, ‘I’ve already thought about this’. They’re in the patent-esque mode, they’ve done the work to say, with a few tweaks here and there, give us some extra money, and I can alter what I’m producing to provide a solution.”

The roles of government and industry

While there are clear precedents for, and incoming needs to, prioritise supply chain resilience in both the political and business spheres, the conversation made it clear that a unified front stands to offer the most impact.

The challenge, particularly in a political environment preoccupied with economic stabilisation, increased productivity, and soothed international relations, is identifying a shared north star or galvanising body to lead the shared project.

Striking at the heart of the conversation, one guest posited:If we want to align supply chain and geopolitics moving forward with a mutually-reinforcing relationship and shared goals, joint risk assessment, a focus on resilience over efficiency, and heightened cross-disciplinary talent and data,  what are the forward steps? 

“What can we within industry do in partnership with governments to move this forward?”

Representing the political voice, Ellwood replied: “There are certainly supply chain improvements that you can do on a national, sovereign basis. But from where I sit, there is a wide political threat that we face and are losing right now. One of them is to do with the energy supply, and another is the threat of AI. The quantum race will be won or lost in the next five years’ time, and that will be game-changing. It simply means that if the winner can harness the power of computing on that scale, everything’s over.”

Ellwood then invoked the technological advancements made in modern wartime, stressing that political figures must wield the mindset of those times to accelerate progress.

“I would like to see some two or three Manhattan Project equivalents, if you like, to ask, ‘How do we harness modular nuclear power?’,” he said. “That’s a very easy way to keep our lights on locally. Then, how do you harness AI? Let’s make sure it is this side of the world that wins that. 

“Again, there isn’t that coordination, that sense of urgency, because it’s too far down the road,” he concluded, then highlighting that opposing forces on the world stage already have the unified capabilities that many Western nations lack. “State, industry, and academia in China, for example, are all morphed into one and that gives them huge benefits in the race for these key arenas.”

Köse elaborated on this point by highlighting Turkey’s effective coalescence of business and government.

“If you think about the private-public national defence sector in Turkey, it came from being totally dependent on the US armoury to a leading innovator of drone wars,” Köse explained. “When you think about asymmetric warfare, innovative, impactful and economic weaponry, from drones to secure soldier transportation and all of that, think about what Turkey is producing right now in technology compared to others. The headway Turkey experienced in the last decade in the defence sector is unprecedented.

“That private-public sector coalition and symbiosis has covered such a need for them in a decade that many are surprised. I think that is something that Europe has to relearn, because Europe thinks a lot about public sector dominance in an area where the private sector should actually take charge. In the US, it’s the opposite. They say, ‘keep the public sector out’. The solution lies in collaboration and bringing each sectors strength to the table while leaving out their weaknesses and flaws.

While of course not advocating for adopting the political model, he agreed with Ellwood that nations like China have an innate advantage in this race. “When you think about the way that the autocratic countries are going about it, it’s the public sector dominating the private sector environment,” he said. “That’s why they’re so hyperfocused on things and they can scale but not necessarily innovate in this sector.

“I love the government when it’s in the right place to actually do something positive and impactful. But when I’m exposed to it, I usually get anxiety issues due to the lack of pragmatism, innovation and agility. But hopefully there’s this convergence of politics, business and academia driving intelligence into critical sectors and industry, and we’re trying to drive it through this think tank here.”

The unified case for supply chain sovereignty

Exiger’s Supply Chain Sovereignty in a Fractured World event was an enlightening review of the supply chain landscape and the myriad challenges and stakeholders it encompasses. 

While the panellists’ conversation in many ways highlighted the disconnect between government, business, and academia, the resonating message was one of shared pressures and goals. Where governments have pulled back on the reins of public spending, many organisations have in kind adopted a cost-optimisation mindset that may protect the bottom line but opens the door to heightened vulnerability. 

Where governments must consider challenges around energy sovereignty and insulating populations against the breakdown of globalised networks – as was demonstrated upon Russia’s invasion of Ukraine in 2022 – supply chain executives must create redundancies to cover lapses and minimise potential disruptions to production and wider organisational integrity.

The guests’ final comment, that states which can marry both the public and private spheres towards shared interests, neatly encapsulates the urgency with which those worlds must reunite. While much work remains to enmesh those spheres, it is clear that the conversation is progressing at pace.

  • AI in Supply Chain
  • Digital Supply Chain
  • Events
  • Host Perspectives

SupplyChain Strategy descended upon Austin, Texas, to join the supply chain leaders keeping the world moving at Kinexions 2025.

From agentic AI to a unified data foundation accelerated through its collaboration with Databricks, Kinaxis showed how it’s turning orchestration from aspiration to execution – with the speed and certainty today’s businesses demand. 

Early morning and the sun was blazing outside the palatial Fairmont Hotel, in downtown Austin. Inside, there was a palpable excitement as a thousand attendees of Kinexions congregated for breakfast. We certainly felt honoured to be representing SupplyChain Strategy courtesy of Kinaxis. Kinaxis are the software gurus who have both transformed supply chain through their Maestro platform. They have also attracted the leading lights of the function from many of the world’s biggest companies. ExxonMobil, Eaton, Volvo Cars, Colgate-Palmolive, Merck & Co., General Motors, National Instruments, and Schneider Electric have all come to Texas.  

Kinexions started as it meant to go on. The headline ‘A Revolution’ dominating the screens behind the huge, purple-tinted stage as the keynote speakers walked on to huge applause. Bob Courteau, Interim CEO, Kinaxis, Mark Morgan, President, Commercial Operations, Kinaxis and Andrew Bell, Chief Product Officer, Kinaxis kicked proceedings off with a blistering and inspirational set of presentations. The message was clear: true orchestration, meaning a fully connected, always aware, and-able-to act-instantly supply chain – is finally within reach. This places supply chains firmly at the table as strategic value creators and, crucially, as protectors of business. 

It was a morning session that truly set the tone of this three-day event. Concerns raised by Kinaxis’ 45,000 global users – including tariffs, labour shortages, cyber-attacks and the effect of disruption on investment – were front and centre of this event with myriad symposiums, workshops and presentations that showcased how Kinaxis​​ Maestro can orchestrate and empower fully-connected supply chains globally. Indeed, the tariffs on imported goods into the US dropped during Kinexions and so the timing of this conference, entirely devoted to the bolstering of supply chain operations during highly uncertain times, seemed somewhat inspired. In short, those who are transforming are surviving and outperforming.  

Unified data

Kinaxis is transforming too, we were informed, as the new partnership with Databricks was unveiled. Kinaxis Maestro and Databricks’ Data Intelligence Platform have combined to power faster insights, unified data and scalable AI across global supply chains, enabling organisations to unify their data, accelerate AI adoption, and respond to change with speed and confidence. This collaboration meets growing demand for more agile, data-driven supply chains and strengthens Maestro’s supply chain data fabric. In short, this move is helping companies coalesce data from core systems like inventory and procurement, alongside external inputs such as meteorological patterns and market movement, all within one single source of governed truth, ripe for innovation. As supply chains continue to evolve, this collaboration positions both companies to lead the next era of AI-powered transformation, where decisions are faster, disruptions are less disruptive, and performance is driven by unified data. 

Linked to the foundational collaboration between Kinaxis and Databricks was the second huge unveiling at Kinexions: agentic AI. Guests were shown just how easily they could create and deploy intelligent agents using an intuitive GenAI interface to enhance decision-making, respond to disruptions faster and optimise workflows, through a powerful, in-development feature of Maestro. These are agents that go beyond surfacing data to deliver real-time insights and perform actions ​like ​addressing exceptions, managing supply allocation, or adjusting safety stock. There were numerous workshops taking place over the three days where clients could get their hands on the new tools and see just how easily they could transform their supply chain operations through AI. As was stressed throughout Kinexions, this is something that is happening right now.  

A community of innovation 

Kinaxis places real value on keeping the dialogue open with its clients and that’s the core motivation behind Kinexions, North America and its APAC and EMEA sister events set to take place in Tokyo and Amsterdam later this year. Indeed, during our time in Austin, we were lucky enough to sit down with supply chain leaders from Sanofi, IBM, Qualcomm and Syensqo as well as leading lights from Kinaxis. You can read the interviews from those discussions, and more from Kinexions, in next month’s SCS

The quality of the guest speakers during the three days was incredible. Staale Gjervik, President, Supply Chain, ExxonMobil discussed how the giant is bringing orchestration to its multinational supply chain, solidifying ExxonMobil’s position as ​a ​global leader by establishing an enterprise-wide global supply chain organisation. Elsewhere, Global Director of Strategy and Planning for GM, Vijay Bharadwaj and Director of Supply Chain, Alexander Heavin shared how they are now able to run a global S&OP process to better serve customers and “stay on the road to success”. 

Diego Pantoja-Navajas, Managing Director, Enterprise AI Value Strategy at Accenture and Chris Reynolds, Senior Director, Digital Supply Chain Planning & Intelligence at Pfizer provided a thought-provoking discussion on how multi-agentic AI is transforming the pharmaceutical supply chain. Abhijit Pattewar, Senior Manager, Global Modelling & Network Design at Schneider Electric – the leader in sustainable energy management and digital automation – delivered an engaging talk on emerging techniques for reducing CO2 emissions without sacrificing efficiency or growth.  

Paying it forward 

One of the standout discussions at this year’s Kinexions was an inspiring lunch session hosted by Lizet Tymon, VP Supply Chain, Rehlko and Rozena Dendy, Global Sales & Operations Planning Leader, ExxonMobil designed to celebrate, empower, and connect women who are making a difference in their workplaces and communities. Candid stories of the moments when mentorship, support, and solidarity helped them break barriers and build bridges to success will resonate with the audience for years. Each participant wrote down one action they committed to taking to support another woman, as part of the Pay-It-Forward Commitment. “Let’s build a legacy of women helping women, together!” 

One woman who has long been an inspiration is real estate mogul and business expert Barbara Corcoran who presented ‘How to build your business through troubled times and prosper’. Corcoran, currently a Shark on ABC’s hit reality show, Shark Tank, knows that bad times are the best times to move ahead. Indeed, she survived and prospered amid 18% interest rates, the bankruptcy of New York, the subprime mortgage crisis, and the tragedy of 9/11. In this session, Barbara shared “lessons from the trenches” to demonstrate her leadership methodology on how to adapt quickly, pivot, and turn every obstacle into the new opportunity it really wants to be. It’s an ethos she has certainly embodied through her career, evident in the establishment and success of The Corcoran Group, started with a mere $1,000 loan. 

And the winner is… 

The winners of the 2025 Kinaxis Customer Awards were also announced in Austin, further cementing links between Kinaxis and its community. “These awards honour companies and individuals pushing the boundaries of supply chain innovation, efficiency and sustainability.” 

ExxonMobil, Sanofi, Schneider Electric, and British American Tobacco (BAT) were recognised for their excellence in supply chain transformation. Additionally, Hanu Gadila (Merck & Co.) received the Champion Award, and Jeffrey Jones (Qualcomm) was honoured with the Lifetime Achievement Award for their industry contributions. 

2025 Kinaxis Customer Award Winners 

  • Pioneer Award: ExxonMobil 
    Recognising companies that have implemented Kinaxis within the past three years. 
    ExxonMobil is changing how the industry applies sales and operations planning. They’re leading the way in fuels, setting a new standard for Advance Planning Solution capabilities for the industry. 
  • Champion Award: Hanu Gadila, Merck & Co.  
    Honoring individuals demonstrating leadership, vision, and perseverance in supply chain transformation.  
    Hanu Gadila has enhanced Merck’s use of Kinaxis Maestro™, optimising planning capabilities and efficiency through collaboration and advocacy. 
  • Lifetime Achievement Award: Jeffrey Jones, Qualcomm  
    Recognising long-term contributions to the supply chain industry.  
    A steadfast Kinaxis advocate for nearly 20 years, Jeffrey Jones has championed Maestro, supporting industry-wide transformation. Jones stated, “It has been a privilege to work alongside such talented professionals and to contribute to the evolution of our industry. I look forward to continuing our journey of innovation.” 
  • Excellence Award: Sanofi  
    Awarded for measurable business impact through supply chain strategy.  
    Sanofi is modernising its supply chain to reach best-in-class performance for unleashing its ambition to become the world’s leading immunology company. By leveraging digitalisation and tailored Kinaxis Maestro implementations, Sanofi has enhanced agility, resilience, and efficiency, enabling faster decisions, better risk mitigation, and seamless end-to-end operations. 
  • Impact Award: Schneider Electric  
    Recognising positive environmental and social contributions.  
    Schneider Electric, the leader in sustainable energy management and digital automation, successfully conceptualised incorporating emerging CO2tools & techniques of Maestro for achieving growth and profitability with planet-friendly practices. 
  • Innovation Award: British American Tobacco (BAT)  
    Highlighting innovative applications of Kinaxis technology.  
    BAT co-developed the first-ever production wheel and interchangeability functionalities, enhancing constraint management, SKU transitions, and automation. 

Parting thoughts 

As a veteran to many events such as Kinexions, it was refreshing to feel a jolt of genuine excitement at an event that was showing how things can actually change today, rather than in the future. This wasn’t an exercise in hypothesis, it was a call to action. If you want to harness what AI can do in orchestrating your supply chains in these unpredictable times, then act. Now. 

As the four floors of symposiums, workshops and speeches were wrapping up, there was no time for rest for the guests, as it was left to none-other than the three-time Grammy-award-winning and Austin-born, Nelly to finish things off to a rapturous reception from the crowd. Hot In Herre boomed around the room, Nelly spraying the crowd with water, as another highly successful Kinexions drew to a close. It was an event that will live long in the memory. And as we departed the hospitable Austin and the incredible team behind Kinexions, it was clear that we would have to return. 

Kinexions 2025 is made possible by its platinum sponsors Accenture, Capgemini and Scott Sheldon; and gold sponsors 4flow, Genpact, Microsoft, Google Cloud and Spinnaker SCA. For more information about Kinexions, including Kinexions EMEA 2025 and Kinexions APAC 2025, please visit www.kinexions.com. 

  • Events
  • Host Perspectives

At Manifest Vegas 2025, we chat with leaders to uncover how the conference has become one of the leading industry events globally.

Rishma Khimji, Chief Technology Officer, Harry Reid International Airport

Manifest Vegas is a great place to meet different types of technologies, whether that is in supply chain, logistics and indoor or outdoor usage of technology. Being in the airport space, we need to make sure that we take part in these events and work out where it is going to affect our business. We have a baggage handling system at the airport and you see that a lot in manufacturing. What are they using to make that system that much better, robust and secure?

“We want to ensure that we are using the right technology so when we are processing a passenger’s baggage, we are getting it to their plane. We are giving the customer the data of when it got on the plane and they feel safe and secure that their baggage went through the system in a way that allowed it to get to the plane on time. 

“There is a lot of translation of services between the airports and other types of manufacturing and logistics that are here at Manifest Vegas. We are here to make sure that we are all being more collaborative and figuring out ways to leverage some of the same technologies but for different uses.”

Karoline Dygas, Global Supply Chain Executive, Nordstrom

It’s actually my first time attending and I was surprised about how big Manifest Vegas really is. The event has exploded in the past few years and it’s easy to see why. It’s a good aggregation of shippers of innovative new startups and some of my supplier partners are here so it’s a really great opportunity to network and learn from each other to be ready for whatever problem is around the corner. Perhaps there’s already someone here that can help you solve it.”

Todd Greener, Chief Supply Chain Officer, Tupperware

“My peer group is here in a big way so that’s always important to network with them and other companies. A lot of us are dealing with the same things so that’s really important. Just from a provider standpoint, existing providers, startups, the mix of tech and operational and investment partners, it’s a really easy way to check all the boxes on what leaders like myself are looking to get out of one of these events.”

Shauna Gamble, Chief Procurement Officer, Bombardier

“I love the diversity of the commodities. I come from aerospace, but I used to come from high tech. You get to hear the view of your peers across such a broad platform and number of commodities or product solutions, be they hardware or software, and you understand their challenges. Supply chain leaders generally have the same problems.

“Maybe the level or the complexity of the problem is different, but to come to an event like this and hear the creativity of driving solutions and trying to be proactive both through the use of tools and applications such as AI or digitalisation, but also through their people and their learnings, it’s very important to take the time to hear others. You can’t have all the answers yourself.”

Judy Webb-Hapgood, former Chief Supply Chain Officer, University of Miami

“Last year I was one of only two healthcare customers in all of Manifest. It was great to have the opportunity to speak and then also to be given that chance again this year.

“I introduced the people at Manifest to some of my peers within the healthcare space because I feel like the industry is behind when it comes to best practice of supply chain and Manifest brings together a lot of the greatest innovators and leaders in manufacturing, logistics and distribution. I like to encourage people to learn from other industries. Don’t get pigeonholed in simply healthcare. Don’t get pigeonholed in academia. Look at Amazon, they’re very innovative. Can we do that on our side too? Manifest gives that opportunity for those that may not know about DHL or XPO and all these other manufacturers great practices that I can take back to my organisation and implement.”

Pam Simon, Conference Chair and EVP of Programming, Manifest

“Watching the growth of the show and how it is scaling every year has been amazing. From the last time I checked, over 120,000 connections have been made at the show. That’s a lot of new business, investments and partners or potential customers. I feel like anyone who is here is going to walk away with something that they can take back to their business financially and otherwise. It’s been really exciting to see.”

  • Collaboration & Optimization
  • Host Perspectives

Pam Simon, Conference Chair and EVP of Programming at Manifest, reflects on a successful fourth conference and how Manifest Vegas has become one of the hottest events in the supply chain calendar.

The largest global supply chain and logistics technology event in the world. 

Manifest Vegas brings together the most comprehensive ecosystem of those innovating and transforming end-to-end supply chain and logistics. Now in its fourth edition, the 2025 offering was its biggest yet. And it did not disappoint. With over 6,000 attendees coming from more than 50 countries, Manifest Vegas 2025 certainly made some noise.

Bringing the supply chain back to Vegas

Pam Simon is the Conference Chair and EVP of Programming at Manifest. Speaking exclusively to SupplyChain Strategy at the end of this year’s conference, Simon is full of praise for the event her team created. “It’s been an incredible experience,” explains Simon. “Watching the growth of the show and how it is scaling every year has been amazing. From the last time I checked, over 120,000 connections have been made at the show. That’s a lot of new business, investments and partners or potential customers. I feel like anyone who is here is going to walk away with something that they can take back to their business financially and otherwise. It’s been really exciting to see.”

Held for the first time at The Venetian in Las Vegas, having made the move from Caesar’s Forum, one of the biggest advantages was having everything across one large floor. “I am so unbelievably happy to be here at the Venetian. While we had an amazing time at Caesars Forum and the space is great, we’ve been growing and we truly had maxed out every square inch of that building,” she reveals. “From a running around perspective, there are so many different events and activities that are happening and it’s so easy to bump into other speakers and attendees and even by walking around you’re connecting and meeting people. To be able to be at The Venetian and have everything in this vicinity has been a game changer.”

Introducing mentorship

A new exciting element that Manifest introduced this year was mentorship. As part of the invitation to the Manifest Women’s Lunch, conference organisers asked C-suite level attendees whether they would like to be a mentor or mentee. Anyone who showed interest was added to the event networking app for matchmaking before being paired up. Reflecting on the launch, Simon was pleased with its response. “It was received unbelievably well,” she affirms. “When we first sent the email out, we were inundated with people of all different ages, and sizes of companies wanting to be both mentors and mentees. We have so many leaders in this industry who are looking to give back and foster the next generation. It was a natural progression to have it at the show.”

Unique approach

Manifest Vegas is truly unique. Manifest is designed for innovators at the forefront of changing the entire supply chain landscape. The event offers complete visibility over the end-to-end supply chain, which is not typically the case within industry tradeshows. “I believe there is no other show out there that covers the end-to-end of supply chain like we do,” explains Simon.

“Typically you’d have to go to an event for air, road or ocean separately. But here, we have everything in one place. We have over 400 different funds here, so from an investment standpoint you’re able to walk away with a GP or an LP for your fund as well as portfolio companies. We have shippers of all different sizes, and because we are end-to-end, many of these companies are bringing their full executive teams to the show. You’re able to divide and conquer and discover lots of different things that will help a variety of areas within your business – it’s a great place to be. Your partners, vendors and suppliers are all over the place. Getting everyone together in one place and having those in-person meetings is so valuable.”

Meeting supply chain’s challenge

In today’s world, supply chain leaders need to be versatile and agile. The landscape is littered with complexity amid ever-changing geopolitical problems and ‘black swan’ events. The past decade in supply chain has demonstrated the importance of having a ‘just in case’ mindset and operating with a plan B to guard against potential disruptions. “As a Chief Supply Chain Officer, you need to know what’s happening in all aspects of your business,” explains Simon. “It’s not just the warehouse, not just the last mile – you need all of it. For shippers, we have closed round table conversations so they can build a peer-to-peer network with other shippers to understand what they are going through and be able to tackle any of the problems that are being faced as well as prevent any bottlenecks from happening in different parts of the supply chain.”

And organisers are keen to improve and make changes where necessary too, as Simon explains. “We listen to everyone,” she notes. “I try and have conversations with as many people as I possibly can, in order to understand what they are looking for, the problems they are trying to solve and how we can help them do that. It’s about listening to our audience and delivering on what they want.” 

Embracing the future

The future of Manifest looks bright with the leadership team already considering plans to expand onto an international stage. The Manifest team hopes to one day host an event in Europe, but there are yet to be confirmed plans for when or where that will happen. However, one thing that has already been revealed is that Manifest Vegas will take place once again at The Venetian on February 9th-11th, 2026. With this in mind and an eye on the future of the sector, Simon is full of optimism about what the next few years for supply chain and logistics could look like. “One of the reasons that I love this industry so much is just because there’s still so much room for transformation and disruption across all areas of it,” she reveals. “It makes it really fun for me personally. The future is very exciting.”

Check out our Manifest Vegas Takeover Edition in SupplyChain Strategy here.

  • Digital Supply Chain
  • Host Perspectives

SupplyChain Strategy reflects on one of the world’s leading supply chain and logistics conferences – Manifest Vegas 2025.

“The future of supply chain and logistics is here” was the tagline of Manifest Vegas 2025. And this year’s event certainly lived up to that billing.

Hosted at The Venetian for the very first time after outgrowing Caesars Forum, over 6,000 attendees arrived from more than 50 countries, with over 400 high-level speakers taking to the stage. Held over three days from February 10-12th, 2025, supply chain leaders, logistics service providers, innovators and investors all gathered to network and learn. Manifest is an event unlike most trade shows – it unites the entire ecosystem and brings everyone together under one roof.

Manifest Vegas 2025

Given the nature of today’s supply chain and logistics environment, a big focus was around data and how the likes of AI and automation are changing the way goods are moved around the world. A short look around the large expo hall would give attendees an insight into everything they needed to know, advanced technologies are beginning to have a real impact on the industry. From Dexory’s 46-foot autonomous robot to drones flying in the air and robotic dogs wandering the floor and everything in between, automation and its capabilities were in full view to excited attendees.

The true spirit of Manifest is its aim to shine a light on the problems of the day and provide advice on how to tackle them. Now in its fourth year, Manifest has grown bigger and bigger. Its 2025 conference offered more than 150 conference sessions which covered a range of aspects within the supply chain ranging from robotics and AI to nearshoring and sustainability. Big names were speaking on stage too with the likes of Patrick Kelleher, CEO of North America at DHL Supply Chain, Sandeep Desai, EVP, Chief Supply Chain Officer (Ice Cream) at Unilever and Gretchen McCarthy, EVP, Chief Supply Chain and Logistics Officer at Target, among many others, all providing world-class insights into the latest topical issues. 

Rise of Manifest Vegas

The conference also offered an innovation stage in the expo hall where some 40 companies presented and demonstrated their latest technologies, while a startup area also hosted 100 startups. Overall, the expo hall was filled with something for everyone to enjoy. Indeed, there was a plethora of networking opportunities available at Manifest Vegas 2025. Across the space were coffee bars, a beer garden and a mocktails area. There was a puppy pen where long queues awaited their chance to greet a dog, there were mini golf stands, a blackjack stand and even arcade games to play such as Pac-Man.

It has been quite the rise for an event which was founded during one of supply chain’s most troubling times – COVID-19. Indeed, given the pandemic’s impact, the Manifest leadership team had a two-year wait before they could even host a launch event.

That debut event in January 2022 was the culmination of a significant amount of work by Manifest President Courtney Muller and her team. Indeed, it could have been seen as something of a risk considering the uptake of virtual events in the wake of the pandemic. But fast forward to today and Manifest has become one of the most influential and largest supply chain and logistics events in the world. “It was a blessing in disguise,” Muller told us late last year. “We had a two-year lead up to build the first Manifest. This is very unusual for a conference but it enabled us to penetrate the industry, not just in the United States but globally.”

Setting the standard

Elsewhere this year, a new exciting element that Manifest introduced was mentorship. As part of the invitation to the Manifest Women’s Lunch, conference organisers asked C-suite level attendees whether they would like to be a mentor or mentee. Anyone who showed interest was added to the event networking app for matchmaking before being paired up. Speaking exclusively to SupplyChain Strategy following the conference, Pam Simon, Conference Chair and EVP of Programming at Manifest told us she was pleased with its response. “It was received unbelievably well. When we first sent the email out, we were inundated with people of all different ages, and sizes of companies wanting to be both mentors and mentees. We have so many leaders in this industry who are looking to give back and foster the next generation. It was a natural progression to have it at the show.”

Promising future

And following the action-packed conference, Grammy-nominated and global megastar Flo Rida performed exclusively for Manifest Vegas on the Official After Party stage at the nearby Brooklyn Bowl. Attendees got the opportunity to get up and close with the ‘Low’, ‘Right Round’ and ‘My House’ singer, with some even being invited on stage to perform with the man himself for what was a truly captivating end to a spectacular conference.

And despite such success from 2025’s event, Muller, Simon and co. have no intention of slowing down. The future of Manifest is in a positive place with the leadership team already considering plans to expand onto an international stage. The Manifest team hopes to one day host an event in Europe, but there are yet to be confirmed plans for when or where that will happen. However, one thing that has been decided is that Manifest Vegas will take place once again at The Venetian in Las Vegas on February 9th-11th, 2026. And if 2025’s edition was anything to go by, next year is set to be unmissable.

  • Digital Supply Chain
  • Events
  • Host Perspectives