The global supply chain playbook will need a major update after Donald Trump takes office for the second time on January 20. Trump’s promises (or threats) to impose a wide array of new tariffs on imported goods might mean major changes for the ways that US businesses source supplies.
In the month since Trump’s November presidential victory, businesses have already stepped up their imports of goods from China. Many are hoping that they can build up the necessary stock surpluses to get ahead of the tariffs Trump has promised to implement come January.
Warehouses are bulging with tariff-beating goods as businesses look to stock up before the Lunar New Year holidays when much of the country’s manufacturing will grind to a halt for up to a month. Businesses globally are holding their breath to see what comes next.
But what else can and should businesses be doing now?
During his presidential campaign, Trump vowed to impose tariffs of between 10-20% on all imports – a massive expansion of the 10-25% levies imposed solely on Chinese goods during his previous term.
He’s also threatened to impose an extra 60%-100% tariff on Chinese imports in addition to punitive 25% taxes on imports from Canada and Mexico. But his scattergun statements have businesses second guessing how the new regime will apply these restrictions. Understandably, it’s created a lot of uncertainty.
What is clear is that US businesses must prepare for a range of possible scenarios and be ready to act depending on how they unfold, which means closely monitoring developments, getting contingency plans ready and having funding and logistics to react at lightning speed.
During the last Trump presidency, suppliers developed Country of Origin Diversification strategies to avoid US tariffs on goods from China. They sourced production from alternative markets such as Vietnam, Malaysia and Indonesia.
However, they may need to think again if universal tariffs are applied. And many are looking at onshoring and sourcing from US-based suppliers.
“All you have to do is build your plant in the United States and you don’t have tariffs,” Trump has told US businesses.
So, how could this work?
From our experience, built over years supplying Fortune 500 clients – including providing drinkware, merchandise and related promotional accessories for several QSR clients, we have noted a number of things.
Some businesses are already prepared for the new regime. Beauty company Bath & Body Works, for example, is ahead of the curve using largely onshore manufacturing, with 85% of its products made in the US, mostly at a production site in Ohio.
For many others, however, significant challenges remain. Many US businesses suddenly looking to source from suppliers within the US at the same time, for example, will strain the capacity to fulfil those orders and could drive up prices.
Depending on the products, US-based suppliers will have to source purpose-built machinery to manufacture their goods. Yet in many cases, the specialised engineers qualified and experienced to build those machines are only found in Southeast Asia and China, meaning a further challenge: getting them to come to the US.
US suppliers are throwing themselves into the breach
Many US-based suppliers are bullish about fulfilling the new contracts and have a refreshing “Yes, can do” approach. Yet many suppliers tend to be based in locations where they will find it hard to attract the workforce to fulfil large orders at short notice.
It’s hard enough finding staff for retail chains these days, let alone the hundreds of manufacturing workers needed to work the challenging schedule in the same way as Chinese and SE Asia workers.
US-based suppliers will also need access to a pool of resources to turn around large orders quickly. They’ll have to import the raw materials and tooling expertise to set up the production facilities. Establishing this infrastructure is time-consuming and requires sustained commitment.
Sourcing from the US will also be expensive as labor and material costs are considerably higher than in China and other Asian countries. Ultimately, it may not work out any cheaper to source from the US. Paying the tariff could turn out to be more cost-effective.
Businesses will need to make these calculations about costs and to develop a strong radar for available capacity. It could take time to establish the new supplier relationships, creating a period of instability for businesses.
Challenging suppliers to prove they can deliver
In the light of all this, we believe it will be important for businesses to challenge suppliers to demonstrate just how they plan to deliver their goods and services.
Many – smaller suppliers, especially – will struggle to balance the right quality of product at a price point their buyers will still want to purchase and it is unlikely there will be a practical solution for everyone.
While business leaders crave stability, fortunes are also made during periods of disruption. When doing their calculations, businesses should remember that there are also advantages to sourcing goods from within the US.
If production capacity becomes available, businesses will be able to fulfil their orders more rapidly – in weeks rather than the two and a half months transit time it can take ordering from a Chinese producer.
The size of orders could be smaller, too – allowing businesses to reduce their inventory, eliminating the need to sit on large amounts of stock for weeks or months, which is another overhead – which could lead to faster, more agile supply chains.
Businesses would also save on transportation costs and lower mileage travelled would bring environmental savings.
With no universal panacea, each individual business will need to do what it can within the parameters of its business model, product requirements and trading relationships.
Here are some lessons based on preparations we are seeing businesses make now:
Don’t reinvent the wheel.
You may need to change a supplier, but this need not necessarily mean starting again from scratch. Explore ways to encourage existing suppliers to work with new suppliers to share expertise.
Some organisations are assessing the potential for leveraging existing facilities in order to encourage them to partner in the US and also Europe to take their manufacturing there, rather than building a completely new supply chain.
Consider off-the-shelf solutions.
Can elements of your product be off-the-shelf rather than bespoke?
Many organisations are exploring the potential for using off-the-shelf bodies to keep down costs while still maintaining product quality.
Prioritise careful management of stakeholder expectations.
Being open and transparent with all customers and suppliers is critical and builds good faith.
This means strengthening and consolidating the partnerships we have with customers and suppliers. It is vital to ensure that all players align with one another on the different options and solutions they may need to implement.
So far, our openness with our clients about the efforts we are taking to develop options for them have gone down well.
It’s never too soon to plan ahead.
No one knows quite how Trump’s tariffs promise will play out. It’s also unclear who will feel the impact most severely and to what extent these tariffs could hurt the US economy. Nevertheless, it is essential to act and be proactive by putting in place what you can now – not least due to the timescales involved in re-tooling, and so on.
The year ahead holds some significant challenges for US businesses, make no mistake. And while the tariff regime will likely create headaches for the supply chain, as expected, everybody will be in the same boat.
But remember, for those who have preparations in place and can strike a good deal there will be opportunities to get ahead of the pack, too, and the canniest players will find first mover advantages.
tms is a marketing, sourcing and technology company.