Adam Spurdle, COO at Communisis Brand Deployment, issues a call for sustainability reform in supply chain management and sourcing.

Consumers today are more environmentally conscious than ever, making sustainable procurement essential for businesses aiming to thrive. By integrating Corporate Social Responsibility (CSR) principles into procurement processes, organisations can go beyond traditional criteria like price and quality to include environmental and social factors, supporting their sustainable development goals.

Unilever’s Sustainable Living Plan is a prime example of this. Launched in 2010, this initiative aimed to align profit with purpose. It did this by decoupling business growth from environmental harm while enhancing social impact. With ambitious goals like sourcing 100% of its agricultural raw materials sustainably, Unilever shows us that sustainable procurement can create real value—not just for the company, but for all stakeholders.

[Editor’s Note: I would be remiss if I did not highlight at this point that Unilever – along with Coca-Cola and Nestlé – was named one of the world’s top 3 corporate plastic polluters in a report by Break Free From Plastic and, according to Greenpeace, sells 1700 highly-polluting plastic sachets every single second.]

Consumers [and editors] are cutting businesses no slack when it comes to sustainability, and so procurement has to meet high environmental, social and ethical standards. It’s only by taking consumer demands seriously that companies will start to significantly reduce their environmental footprint, promote fair labour practices, and improve their reputation. 

However, it’s not only about reputation and ethics. A sustainable approach to the supply chain also helps to mitigate risks associated with supply chain disruptions and regulatory compliance while also leading to cost savings through improved efficiency and waste reduction

As resources become scarcer and consumer expectations evolve, sustainable procurement ensures that businesses remain resilient and competitive, ultimately contributing to a more sustainable future for all.

Despite its benefits, unfortunately sustainable procurement does come with some challenges.

Initial costs 

Sustainability often comes with an initial price tag that can be daunting for businesses. The higher cost of sustainable materials may deter companies focused on cost-containment, keeping consumption of sustainable products low. 

However, as sustainability becomes the norm, increased competitiveness within supply chains will likely drive prices down. By starting their sustainability journey now, businesses can position themselves for greater savings and environmental value over time, ultimately balancing those initial expenses with long-term financial and ecological benefits.

Supply chain complexity

Navigating diverse regulations across countries poses a significant challenge for businesses. Different regions have varying sustainability requirements, making compliance complex, especially in less mature markets where partners may not yet recognise the value of sustainable practices. 

To overcome this, organisations must stay informed about regulatory changes and actively engage with stakeholders to promote sustainable sourcing and practices, ensuring consistency across their supply chains.

Data visibility

A lack of standardised metrics for measuring sustainability can complicate efforts to track and compare environmental and social impacts. Inconsistent tracking methods and varying approaches to sustainability can lead to confusion and conflicting results for the same product. This challenge is amplified when sourcing for multiple clients. 

To improve data visibility, businesses should adopt unified standards for traceability and carbon output, leveraging technology to streamline data collection and reporting across their supply chains.

Culture and incentives

Establishing the right organisational culture is essential for driving meaningful change in procurement. Currently, many procurement functions prioritise cost savings over sustainability gains. This is an expression of our capital-focused culture rather than one centred on carbon reduction. 

To create a culture that prioritises sustainability, businesses need to align incentives with environmental objectives. They need to scrutinise purchasing volumes and actively work to reduce their carbon footprint.

Lack of visibility

Inconsistent data flows and limited collaboration among stakeholders can cloud transparency in supply chains. When systems are not cooperating and data anomalies arise, tracking goods and operations becomes particularly challenging. Siloed operational units and a reluctance to share information further complicate matters. 

To improve visibility, organisations should encourage collaboration and open communication across departments, breaking down silos to achieve a clearer understanding of their entire supply chain.

Getting technical

Technology, including AI, is starting to be more widely used to improve chain visibility. By incorporating AI into their analytics processes, organisations can analyse large amounts of data, uncovering patterns and insights that lead to better-informed decisions. 

Integrate AI with IoT and cloud computing allows for continuous monitoring of supply chains in real time. So, rather than being reactive to issues, AI can help businesses anticipate potential disruptions, including downtime, and optimise their operations in light of that. Some AI platforms even provide recommendations on how to mitigate these disruptions and improve workflows, including exploring alternative suppliers, managing production schedules, and improving logistical routes.

Additionally, machine learning—a subset of AI—can automate repetitive tasks, which reduces human error and improves data accuracy. Through predictive analytics, companies can identify areas where carbon emissions are high, supporting sustainability initiatives. 

Looking to the future

As the demand for sustainable products continues to rise, businesses need to adjust their procurement strategies to stay competitive. 

Sustainable procurement isn’t about completely eliminating carbon emissions; it’s about reducing them responsibly. By sourcing materials more sustainably, companies can lessen their environmental impact while attracting partners and customers who prioritise sustainability.

With growing awareness, more leaders are integrating sustainability into their procurement practices. This positions their businesses for success in a future where sustainability is a key advantage. Companies that embrace these practices will have a brighter outlook compared to their less responsible competitors. Those that embrace sustainability will also ensure their success in an increasingly eco-conscious market.

  • Sourcing & Procurement

InXpress Co-Founder and CRO, Adam Thompson, traces the 25 year transformation of short haul logistics.

Over the past 25 years, the courier industry and e-commerce have undergone profound transformations driven by technological advancements, changing consumer behaviours, and evolving business models. With next-day delivery now being a norm, courier companies had to rapidly adapt to changing industry standards to keep up. 

Since being founded in 1999, leading shipping and courier specialist InXpress has made significant strides to transform the courier industry through its customer-centric approach and by leveraging technology, partnerships, and innovative business practices. 

With over 20,000 customers worldwide, and 12,000 customers in the UK, InXpress’s USP is its dedicated personalised customer service. There are not many companies that will do everything that a customer needs with one phone call or through one portal. Here are some of the ways InXpress has made a significant mark in the industry since its launch. 

Established partnerships

Over the past 25 years, InXpress has established loyal partnerships with leading courier companies like DHL, UPS, and FedEx, providing customers with access to a variety of shipping options. These partnerships enable InXpress to offer competitive shipping rates to small and medium-sized businesses, who might not have access to bulk shipping discounts otherwise.

Continuous technology integration

InXpress has significantly advanced courier technology through its innovative booking system webship+, creating a more streamlined and efficient process for customers to book the largest of shipments. webship+ is a robust online shipping platform that integrates multiple carriers, allowing customers to compare rates, book shipments, and track packages in one place.

The platform embraces scalability and automation and automates many shipping processes, reducing manual work and errors, and improving efficiency. By handling the logistics and carrier negotiations through a wide array of leading courier partnerships, the platform allows businesses to focus on their core operations.

A unique franchisee model

InXpress widely encourages entrepreneurship, and has even developed a unique franchise model that empowers franchisees to invest in and grow their own logistics businesses. This model allows for localised, personalised customer service while maintaining the advantages of a global network, and benefiting from the organisation’s established brand and systems.

Moreover, the company provides comprehensive training and support to its franchisees. This ensures they can provide high-quality service. Ongoing support and training are also offered to help businesses and their team members stay updated on industry trends and technological advancements and ensure continuous development. 

Personalised customer focus 

At InXpress, we understand how frustrating it can be for our customers to fight with automated chatbots who may not understand a unique issue. That’s why we have established close relationships with carriers and have dedicated customer service lines and personal account managers to provide tailored care and customer support.

The team is available to listen to unique customer issues and problems at the second ring of the phone. The company also provides timely updates and monitors each case until the franchise successfully delivers the goods.

An ambitious global reach 

InXpress provides extensive international shipping services, making it easier for businesses to reach global markets. The company offers Customs Expertise and support with customs documentation and compliance, reducing delays in international shipping. The company continues to expand into new markets, increasing its global footprint and providing more businesses with access to its services.

What’s next?

InXpress has transformed the courier industry by providing accessible, efficient, and cost-effective shipping solutions through strategic partnerships, advanced technology, and a strong franchise network. This approach has not only enhanced the logistics capabilities of small and medium-sized businesses but also contributed to the overall efficiency and sustainability of the courier industry. 

InXpress plans to continue the path of innovation with its customer-centric approach, introducing new services and technologies to stay ahead in the competitive courier industry.

  • Collaboration & Optimization
  • Sourcing & Procurement

Sustainable apparel startup Unspan claims its 3D weaving can reduce waste, making the fashion industry less environmentally harmful.

The problems endemic to the global fashion supply chain are well known. The production of fabrics like denim and cotton are highly resource intensive. Not only that, but the rise of fast fashion has made supply chains move faster. As a result, designers prioritise speed over sustainability, amplifying the wastefulness of the industrial scale clothing manufacturing. 

Unspun, a startup founded by three Stanford graduates, is developing a new manufacturing technique. They hope the new method, 3D weaving, will cut down waste in apparel manufacturing. The end goal: to shorten supply chains, reduce waste, and help make fashion more sustainable.   

Waste lots, want lots — the fast fashion supply chain 

The fashion industry’s manufacturing practices and supply chains have a famously tenuous relationship with many brands’ sustainability rhetoric.  Many major clothing retailers have sourcing practices that are at least somewhat damaging to the climate. And this problem gets worse the faster and more affordable the items being sold become. The fashion industry produces approximately 2-3% annual carbon emissions worldwide, putting it in similar territory to commercial aviation (2-3%) and data centres (2.5% to 3.7%)

Apparel manufacturing is a wasteful enterprise. Making a single cotton shirt consumes approximately 2,700 litres of water. Approximately 20% of the world’s industrial wastewater pollution comes from the fashion industry. Of all the clothing thrown away across the world, 57% is sent to landfill. Another 25% is incinerated.

Not only are fabrics like denim and cotton water-intensive to produce, but turning them into clothes also creates inefficiencies. “Business as usual in fashion is a massive waste. It means squandering scraps of fabric when making garments,” Unspun’s webpage argues, discussing the company’s impact. Unspun also highlights that the fast fashion industrial manufacturing process also means “making too many of those garments and disposing of what isn’t sold. It even means making garments to be disposable, thrown in the bin at the end of their use. All while burning fossil fuels to power a labyrinthine global supply chain.” 

Unspun and 3D weaving — a different way  

Unspun is an interesting new startup — one which is often misrepresented in the media thanks to confusion over its two similar, but separate, business models. Co-founded by Stanford graduates Walden Lam, Kevin Martin, and Beth Esponnette, Unspun is bringing multiple new manufacturing techniques to the fashion business.  The first utilises 3D scanning technology to manufacture custom jeans. 

The second, 3D weaving, combines the textile weaving process with the making of the garment itself. This makes the process significantly more efficient, according to Unspun co-founder Walden Lam, who explains that 3D weaving conserves materials, consumes less energy and emits fewer greenhouse gases. “Our mission is to reduce the global human carbon footprint by 1%,” Lam told the South China Morning Post earlier this year. “Depending on which information source you trust, that would mean influencing a pretty significant portion of the industry – about a quarter to a third, and we need to do it quickly.” 

  • Sourcing & Procurement
  • Sustainability

Jayson Humphrey, Global Commercial Lead, Marketplaces at Tradeshift, explores the transition away from traditional trading networks.

The world doesn’t just feel more frightening in the wake of Covid-19: it really is, at least for the majority. Almost overnight, businesses went from robust confidence in the strength of their supply chains to worrying about an increasingly tangled web of risk – from Acts of God like pandemics,  to rising geopolitical tension, cyber attacks, economic uncertainty, and the impact of new tariffs and regulations such as Environmental, Social, and Governance (ESG) standards.

Supply chain leaders once struggled to get an audience with the C-Suite. Now they’re being hauled into boardrooms and asked what they are going to do about the 25% tariff that’s suddenly been slapped onto a key component. 

It’s a tough question, but a necessary one: how can supply chains designed for speed and cost pivot towards resilience while remaining nimble enough to adapt to new regulations worldwide? Equally important, how can they turn today’s uncertainty and risk into a competitive advantage?

Bonfire of the Paper Processes

A recent report by EY suggests an answer: Businesses are beginning to transition from linear models towards networked supply chains that promote visibility and agility through end-to-end digitalization.

And not before time. Global trade continues to be incredibly reliant on slow, ‘dumb’, and error-strewn manual processes. Many of these are still heavily paper-based, with an estimated four billion physical documents moving through the supply chain every day. 

Identifying potential issues and improving processes is only half the battle, however. Before COVID, many supply chains were either single-sourced or heavily sourced in one region or one country. The lack of a plan B and even a plan C forced businesses to ask some pretty hard ‘what if…’ questions. 

Research by Cap Gemini found 68% of organisations are actively investing in diversifying their supplier base. Companies like Apple are moving production from China to more politically neutral countries such as Vietnam, Mexico, India, and the Philippines.

Reconfiguring supply chains on this scale is complex, requiring rapid identification, vetting, and onboarding of new suppliers. Shifting demand patterns necessitate digital connectivity that allows real-time collaboration between buyers and suppliers.

Diversification efforts will fail if underlying systems remain outdated. Failure to digitise and automate these processes denies businesses the insight, agility, and speed needed to respond to changing social, economic, and geopolitical landscapes. 

Getting on board with digital

People have been predicting the “paperless office” for decades, and some will say that digital supply chain initiatives will see the same lack of success as other predicted “bonfires”. This time, it’s easy to prove the cynics wrong, simply by pointing to how businesses are already building robustness and agility into their supply chains by moving to all-digital platforms. 

Consider the traditionally paper-intensive supplier onboarding process. Digitalization speeds up and simplifies this process and lays the foundation for greater agility and end-to-end visibility.

Analyst firm IDC highlights how cloud-based B2B marketplaces eliminate outdated processes, allowing businesses to reorient their supply chains towards resilience. Historically, these digital marketplaces have focused on goods rather than the more difficult services. 

However, this landscape is also changing as highly complex transactions are now becoming possible through emerging service-oriented marketplace solutions. These marketplaces provide access to a large selection of pre-vetted suppliers in multiple locations. They offer buyers choice, transparency, and competitive pricing.

 Revolutionising Supply Chains with Digital Marketplaces

Access to a networked marketplace environment gives buyers choice, transparency, and competitive pricing. If a buyer is in the automotive sector, for example, they will benefit from group buying on a dedicated marketplace for direct materials. They can also access other marketplaces for indirect spend, such as office supplies. 

Crucially, this can all take place on a single platform and through a single user interface. The ability to navigate such networked marketplaces via a single platform is still an emerging development. It could be good news for all, thanks to industry evolution at just the right time.

Marketplaces are much more than vast online emporia, though. In addition to supporting the move from linear to networked supply chain models, the B2B marketplace model provides a ready-made environment for the automation of business processes. This has significant implications in key areas of the traditional source-to-pay process, where supplier identification and onboarding remain significant hurdles.  

In fact, it’s impossible to conceive these new, more robust, more agile global trading networks without digital platforms. 

As businesses’ supplier ecosystems become more geographically diverse, the range of regulatory and compliance demands they encounter becomes much wider. Under the old paper-reliant regime, that would put enormous strain on legal and compliance teams just to manage on-boarding, let alone the almost daily work of ensuring they are compliant with new regulations and mandates across every territory. This is yet another area where the all-digital approach shows its mettle.

Streamlined Compliance

The benefits of having access to a large number of pre-vetted suppliers don’t end at the on-boarding process. Access to pre-vetted suppliers enhances negotiation, contract management, and compliance checks. In many cases, buyers can effectively outsource due diligence requirements to the marketplace operator. The operator is then responsible for serving up suppliers that tick the right boxes. 

Checks can be tailored to individual businesses’ requirements. For example, to meet local regulations, or in the service of corporate values, focusing on key areas of risk such as forced labour, cybersecurity, and environmental practices.

B2B marketplaces dramatically improve compliance efficiency, supporting automated transactions at scale, including straight-through processing. 

They enable businesses to confidently navigate compliance concerns and the fast-changing geopolitical and economic environment. Importantly, they ensure that their future is in their own hands.

  • Collaboration & Optimization
  • Procurement Strategy
  • Sourcing & Procurement

Martin Davies, Audit Alliance Manager at Drata, unpacks the impact of the EU’s Digital Operational Resilience Act (DORA) on managing third party supply chain risk.

The European Union’s Digital Operational Resilience Act (DORA) takes third-party risk management very seriously. Upcoming regulatory compliance requirements under DORA will require financial institutions to have a thorough understanding of the end-to-end supply chain and enhance the way they conduct Third Party Risk Management (TPRM) by January 2025.

Many financial services firms risk having insufficient operational resilience intelligence on their core ICT suppliers and will need to ramp up their efforts to become compliant or face significant penalties for non-compliance. 

Here are some key pointers to help you and your partners meet regulatory requirements painlessly.

Visually map out key functions within your business

Begin by identifying each vital part of the organisation and then break it down into: the PEOPLE who are responsible for managing the function; the PROCESSES that underpin its daily operation; the TECHNOLOGY (systems, data, information) which enables the processes and management; and THIRD PARTIES, who supply you with the necessary systems and solutions.

As a first step, this will provide a clear overview of how the business operates and how functions overlap and interconnect. It lays the stage for the next critical step, and to build operational resilience across the supply chain.

Mapping third party risks  

Every moving part within the organisation will have some level of operational risk attached. For example, could be ‘key-person’ risks. These occur when just one or two people in a function have access to critical system knowledge. This leaves them and the function highly exposed. Or perhaps there are functions that rely on third-party systems to the extent that there are no viable manual or internal workarounds in the event of outage. Such third-party risks are particularly important, because exercising control over them is less straightforward than risks arising from in-house activities.

Successfully mapping such risks will depend on collaboration between vendor owners and subject matter experts across the organisation: professionals who are close to the coal face and have a detailed understanding of potential risks and associated impacts and can prioritise accordingly.

Identify well-governed risk treatment plans  

Having identified risks in each functional area, and the potential impact they might have on the business’s resilience posture, it’s time to develop well-governed risk treatment plans. Begin by securing sign off on remedial actions from the board; senior buy-in is essential to underline the importance of implementing the plans.

Each plan should summarise the impact of the risk to resilience, specify mitigation methods, identify who is responsible for implementation, and set deadlines for action. Ongoing monitoring and reporting will assess the effectiveness of implemented measures so they can be adjusted as necessary.

Ensure that staff are trained on DORA  

With the January 2025 deadline looming, now is the time to begin training employees on DORA and how it will affect their roles and responsibilities. The sooner people are made aware of the implications, what is required of them and how it will impact their day to day activities, the more time there will be to strengthen these practices and really bed them in before DORA is live.

There are a range of DORA training courses that provide the know-how and confidence to navigate the route to DORA compliance, as well as e-learning courses that cover essential compliance knowledge.

Develop an Operational Resilience testing framework

It is vital to regularly test threat-led testing on specific components and systems across all essential functions to calibrate assumptions made about their resilience. By integrating the outcomes of test exercises into a continuous risk assessment, organisations can enhance their resilience posture, even as external and internal threats continue to evolve.

Remember that operational resilience is an ongoing process. Regularly review and update your framework to adapt to changing circumstances and emerging risks.

Implement Governance Risk and Compliance (GRC) Tools

Third Party Risk Management is of the utmost importance to operational resilience. These tools act as a single source of truth for all vendor relationships, as well as highlighting the associated risks and mitigating controls in place. Nominate vendor ‘owners’ within the business who can use GRC tools to oversee the relationship and mitigate risk for each supplier.

At the same time, create and maintain a vendor directory, which provides complete visibility of your vendor ecosystem and the associated risks so you can make informed decisions. With all the relevant information in one central repository, you can streamline the risk management process and reduce the potential for human error.

Finally, instead of random manual checks, implement an automated Third Party Risk Management (TPRM) platform to manage the ongoing assessment of risk. This will take on the hassle of repetitive tasks and continuous verification, ensuring a consistent approach to vendor-related risk. 

For example, in the case of a vendor questionnaire, it begins with automation, but then enables individuals to thoroughly review and evaluate the provided responses, as well as the findings from any compliance audit report. Leveraging pre-mapped controls can save organisations significant time compared to carrying out manual assessments of third parties. Features like flagging and risk scores measure supplier performance, and reports provide real-time visibility into how third parties are impacting the risk and security posture of an organisation.   

By deploying such GRC tools, organisations can minimise vendor risks and the residual operational impact of any outages.

As the clock continues to tick down to January 2025, the sooner you begin addressing DORA, the better. By following these simple steps, you can ensure that you’ll be well placed to meet compliance standards and build operational resilience measures across the entire supply chain. 

  • Risk & Resilience
  • Sourcing & Procurement

Boeing and Airbus have cited supply chain disruptions as being responsible for severe production delays that could last years.

The world’s largest aircraft manufacturers are continuing to experience a run of bad luck in their supply chains. 

Airbus faces delays 

This week, French manufacturer Airbus announced an adjustment to its year-end aircraft delivery. The adjustment also affected company’s earnings before interest and taxes (EBIT), and free cash flow (FCF). Currently major supply chain issues are affecting the manufacturer’s operations and ability to deliver aircraft on multiple fronts. 

In the statement issued on June 24, Airbus blamed persistent supply chain issues for a shortage of engines, aerostructures, and cabin equipment. The shortages are forcing the company to reduce the number of aircraft it plans to deliver in 2024 to around 770 aircraft, compared to the 800 aircraft that it had previously expected to send to customers. 

Additionally, Airbus was planning to ramp up production of its A320neo aircraft to 75 per month. Airbus’ supply chain disruption have also delayed this initiative, with completion expected in 2027 rather than 2026. 

Strikes with no end in sight 

Both Airbus and its main competitor Boein faced additional delays this week due to disruptions in their supply chains. Reuters reported on June 25 that, after a five week-long strike by workers at Montreal-area Safran SA, management and the Confederation des syndicats nationaux union are no closer to reaching an agreement. 

Workers picketed on Tuesday outside the factory in Mirabel, Quebec, where Safran has been running operations using personnel non-striking, non-union workers, a company spokesperson told Reuters.

Safran has told the union that it has made its final offer a 14.5% raise over three years, while workers represented by the union have said since the start of the strike that they need an estimated 22% salary hike. Safran manufactures landing-gear components used in both Boeing and Airbus jets.  The company reported €2.7 billion in profit last year. 

EU deadlines extended 

Due to the pervasive nature of the supply chain issues, the European Union this week also rolled back the deadline for the inclusion of new safety features on all newly-built aircraft. Commercial aircraft manufacturers will be granted a further 18 months to meet the new requirement, shifting the deadline back from 1 January 2025 to 1 July 2026.   

The safety features are designed to use energy calculations during approach and landing to predict the point at which an aircraft will come to a halt, and compare this with the runway length, in order to identify any risk of overrun. 

The European Union Aviation Safety Agency announced after its investigation that several type-certificate holders have faced “significant difficulties” due to supply chain disruption.

  • Risk & Resilience
  • Sourcing & Procurement

With 80% of emissions occurring in the value chain, sourcing and procurement need radically rethinking in order to cut Scope 3 emissions.

The pressure on companies to reform the processes driving their environmental impact is increasing. This growing demand for more sustainable activity throughout the value chain is originating from multiple sources, including customers, employees, and investors. However, more pressingly, the regulatory landscape is changing to support these shifting societal attitudes. 

As noted by Nic Bosshard and Tom Van Herzele of EY consulting in their new report, “sustainability action has become a business imperative.” 

Ambitious targets and underwhelming impact 

Bosshard and Van Herzele note that, despite the ambitious targets set by many organisations, “value chains often still fall short in delivering real impact.” They argue that high level strategy dictation becomes so watered down by the time it reaches day to day decision making that it dilutes any real impact. This “reporting-dominated, backward-looking view of sustainability performance, coupled with an inability to project future environmental and social impacts, are currently causing a mismatch between intention and action,” they write. 

It’s an established fact that the vast majority of an organisation’s environmental impact is not located inside its own walls. In fact, approximately 80% of all emissions occur in organisations’ value chains. These emissions, known as Scope 3, are the hardest to track and address, given the fact they fall outside an organisation’s direct control. 

However, lack of direct control does not confer a lack of responsibility. Bosshard and Van Herzele argue that “a radical new approach is needed to deliver on commitments at the speed and scale required by the urgency of environmental and social issues the world is facing.” 

A radical new approach to supply chain planning (one step at a time)

The new, more sustainable approach to supply chain planning advocated by Bosshard and Van Herzele focuses on visibility over all physical and information flows at every stage of the value chain. 

From transparency to action, they highlight four key steps that most organisations can follow to bridge the gap between intention and action. 

First, leadership needs to clarify which data they need to steer their sustainability strategy. They should then make this data usable by translating it into “planning-relevant key figures”. Next, they should combine this ESG data with the supply chain planning process to “provide visibility over future impacts and start educating planners with these new insights.” 

The third step is the most crucial and difficult. This is moving from insights to action, by embedding the ESG dimension into planning decisions. Bosshard and Van Herzele note that this requires an upgrade of the planners’ job descriptions as well as an enhanced collaboration with all functions both internally and externally. Lastly, the fourth step requires procurement leaders to enrich their optimisation algorithms and AI-enabled automation solutions with ESG parameters, allowing them to scale up the process. 

“This is key to getting the green line and the bottom-line to work in harmony and for the benefit of all stakeholders,” they write. 

  • Sourcing & Procurement
  • Sustainability

Food retailers across the UK are flocking to AI for its potential to reduce food waste, strengthen supply chains, and future proof their businesses.

Throughout the UK’s food retail sector, organisations are turning to artificial intelligence (AI) as a way to meet the industry’s toughest challenges. 

Supermarkets are embracing AI as a way to gain better visibility into their operations, supply chains, and customers. AI is ostensibly helping them create efficiencies, improve their quality of service and, most importantly, save money. The technology is even providing a glimpse into the changing diets of their customers. AI advocates believe the technology has the potential to transform multiple areas of the UK’s food retail sector—already the country’s biggest industrial sector. It employs 7.7m people with a total estimated Gross Value Added (GVA) of over £240bn

AI for efficiency, cost-reduction, and customer experience 

The first UK retailer to go “all in” on the technology is Sainsbury’s, which announced a five-year partnership with Microsoft last month. The partnership will see the food retailer use AI and machine learning capabilities to accelerate its strategy to become the UK’s “leading AI-enabled grocer.” 

Reportedly, Sainsbury’s wants the tie-up to improve its store operations. With AI tools in the hands of its employees and managers, Sainbury’s expects to operate its stores with greater efficiency and provide shoppers with more efficient, higher quality service. 

It plans to use generative AI to make its online shopping experience more interactive. Customers could potentially receive recommendations from an AI-powered personal-shopper-style chatbot, or recommendations for ingredients that pair well with ones already in their cart. Whatever it looks like, the goal is to improve customers’ search experience to make shopping more “efficient and engaging.”

Sainsbury’s also wants to “empower” its in-store staff by providing them with real-time data and insights for key processes, including smarter shelf replenishment processes. AI tools will use data from cameras and stock information. It will then guide staff members to the shelves that need replenishing. This process will allegedly save valuable time and ensure sales opportunities aren’t missed due to missing stock. On the back end, Sainsbury’s plans to also integrate existing data with Microsoft 365 collaboration tools, generative AI and machine learning capabilities. 

While added capabilities and customer experience is likely a part of Sainsbury’s two-footed leap into AI, the primary driver is most probably the company’s need to cut costs. Sainsbury’s is undergoing an ambitious cost-cutting initiative, which will see as much as £1 billion slashed from its expenditures over the next three years. For organisations looking to reduce labour costs, AI is quickly emerging as the number one justification for layoffs. 

A-Eyes everywhere 

Another retailer, Morrisons, has partnered with Focal Systems, a Seattle-based AI company, to use cameras for monitoring shelf availability in its supermarkets. 

Focal Systems’ technology, trained on over two billion labelled images from more than 200,000 cameras can stock movement and spoiled produce hourly. It feeds this data to applications that identify restocking needs. If an item is out of stock but available in the backroom, the system lists it for restocking; if not, it orders more products. 

More controversially, the cameras are also being paired with facial recognition technology to increase security surrounding alcohol isles. Focal Systems stresses in their literature  that no identifiable customer or employee data is retained. 

AI that lets you read the future

UK supermarket Waitrose and US AI firm Blue Yonder recently announced that they would extend their collaboration with Waitrose’s implementation of Blue Yonder’s AI-enabled forecasting solutions. The new move marks the first significant introduction of AI into Waitrose’s forecasting. The company hopes it can use the technology to improve stock availability across its stores. 

Rather than relying on historical sales data and human intuition, the AI forecasting capability – part of Blue Yonder Demand Planning – reportedly focuses on customer behaviour, analysing “‘why’ customers bought what they did rather than just ‘what’ they bought.”  

“Whether we are planning for a major sporting final or the first cold snap of the winter, there can be multiple factors affecting what our customers buy,” said Alison Maffin, Waitrose Supply Chain Director. She added that the ability for the Blue Yonder solution to learn from previous experience and help Waitrose predict demand shifts more accurately will help Waitrose be “confident we have the stock our customers want.” She notes that the AI-enabled forecasting will also allow Waitrose to “produce a much more accurate forecast” for the company’s suppliers and logistics partners, as well as resulting in less wastage. 

Bug salad?

The Co-op is leveraging AI for a more forward-looking purpose. The company recently released a report detailing their predictions for the ways food could change in the UK over the coming decades. Their data predicts that meals eaten in the UK in the next 30 years could include cricket salads, lab-grown steaks and azolla burgers. 

The report used generative AI imagery that paints a not-wholly unappetising picture of bug salads and futuristic meat cubes. 

Partnering with experts from FixOurFood and the University of York, the Co-Op’s report predicted that the nation’s food tastes could change radically by 2054. British classics, including the traditional Sunday roast, could allegedly look radically different. Or, they say, replaced entirely by more “adventurous options.”

  • AI in Supply Chain
  • Sourcing & Procurement

With carbon neutrality targets gaining momentum, finding a way to cut down on shipping emissions is critical to decarbonising supply chains.

Commercial shipping accounts for the movement of more than 90% of traded goods around the world. Oceangoing vessels are critical to maintaining global supply chains. 

However, while shipping produces 31 times fewer emissions than air freight, and 10 times less than a cargo truck, the industry is nevertheless a major source of global emissions. In 2018, global shipping accounted for around 3% of total worldwide emissions. By 2050, that figure could increase significantly, driven in particular by rising e-commerce volumes.  

If this continues as predicted, data gathered by the European Commission projects growth in shipping “will undermine the objectives of the Paris Agreement”. Regulators and shipping companies need to take “effective measures” at a global scale, the Commission adds, noting that “EU action to make sure maritime transport plays its part in achieving climate neutrality in Europe by 2050 is an essential step in incentivising the necessary reductions.” 

Could international shipping be net-zero by 2050?

Last year, the International Maritime Organisation (IMO) revised its sustainability targets, setting a more ambitious goal than its 2018 resolution. Now, the UN-backed shipping agency is targeting “net-zero GHG emissions from international shipping by or around, i.e. close to, 2050, a commitment to ensure an uptake of alternative zero and near-zero GHG fuels by 2030.” 

The EU, which typically leads the world in terms of sustainability reform, extended the EU’s Emissions Trading System (EU ETS) recently. The legislation now covers CO2 emissions from all large ships (of 5,000 gross tonnage and above) entering EU ports, regardless of the flag they fly. 

The EU ETS is a mandatory ‘cap and trade’ system that previously applied to emissions from power stations, industrial plants and aircraft in the EU. Participants must acquire and surrender ‘emissions allowances’, representing quantities of regulated emitted GHGs on an annual basis.

Emissions regulations are only part of the puzzle, however. If regulators and companies are going to decarbonise global shipping, the industry needs new ways of cutting emissions from cargo ships

A new age of sail? 

There are several ways in which shipping companies are aiming to cut down on their carbon emissions, from manufacturing new, cleaner fuels, to atavistically exploring a return to an age of sail. 

Pulling from methods used by Japanese shipping companies during the 1980s oil crisis, shipping companies have been exploring the use of rigid sails as a way to reduce fuel consumption in oceangoing vessels. Swiss shipping firm Cargill revealed in March the results of a six-month test period of the Pyxis Ocean—a cargo freighter retrofitted with large sails made from the same material as wind turbines. 

The ship, retrofitted with two WindWings built by BAR Technologies, saved an average of 3 tonnes of fuel per day. Jan Dieleman, president of Cargill’s Ocean Transportation business, reported finding the results encouraging.

Earlier this year, French company Grain de Sail celebrated the christening ceremony for Grain de Sail II, the world’s largest modern cargo sailboat.

However, savings per cargo vessel that would amount to the equivalent of removing 480 cars from the roads each year isn’t enough to get the industry to its net zero target. Ships’ propeller systems limit the potential of wind to power cargo ships, which supply only up to 30% of the energy required for navigation – even less in adverse weather conditions. While wind propellers and sails are a valuable piece of the puzzle that is making cargo ships less reliant on its engines, they’re unlikely to entirely replace fuel engines. The shipping industry is unlikely to ever fully return to an age of sail. To achieve sustainability, the shipping industry must also transition from oil to alternative green fuels to support renewable options like solar and sail. 

Green fuel manufacturing at a global scale

To determine the true environmental impact of a fuel, it is crucial to consider not just the emissions from burning it in a ship’s engine, but also the emissions from its entire lifecycle – including extraction, production, transportation, and storage, called “well-to-wake.”

An electric car isn’t truly zero-carbon if its electricity comes from fossil fuels. Likewise, a ship isn’t green if its ammonia or methanol was produced using natural gas. 

Green hydrogen is created by splitting water into hydrogen and oxygen. To do it sustainably, the process uses electricity from renewable sources such as wind or solar power. Another fuel, green ammonia is produced by combining nitrogen from the air with green hydrogen. This uses the Haber-Bosch process. Lastly, green methanol comes from heating plant or organic waste. The resulting gas is then forms the basis of bio-methanol.

Renewable energy for greener fuels 

These fuels need to be generated exclusively using renewables if they are to be considered legitimately green. Right now, there isn’t enough of that renewable energy to go around. As a result, there isn’t enough new fuel. Shipping companies are turning to stopgap measures as a result, or just continuing to burn fossil fuels and eat new taxes as they arise .  

According to a 2022 study by the International Chamber of Shipping, the shipping industry will need up to 3,000 terawatt-hours (TWh) of renewable electricity annually if it wants to generate alternate fuels using exclusively renewable energy.. That’s nearly the current global output of wind and solar power, (about 3,444 TWh). 

“Despite increasing willingness in the shipping industry to pay a premium for green fuels, the lack of availability of those fuels is frustrating,” Julien Boulland from Bureau Veritas Marine & Offshore, wrote recently. “A hard truth is that the timelines required to scale up new fuel production capacity will not meet the significant emissions reductions needed this decade, in line with the IMO’s revised strategy, adopted in 2023. Therefore, shipping should use all levers that are already available to reduce its energy needs in the short term, through operational efficiency and clean technology.”

  • Sourcing & Procurement
  • Sustainability

By integrating and streamlining logistics, intermodal transportation increases the efficiency of the supply chain.

Supply chains are under increasing pressure to deliver efficiency and resilience. Economic, geopolitical, and environmental pressures are increasing risk of disruption, creating delays, and driving up prices. At the same time, labour shortages are hitting the logistics sector especially hard, creating serious pain points for organisations relying on road freight, rail, and shipping alike. 

This is leading more supply chain operators to streamline their supply chains in order to maximise efficiency using intermodal transportation. 

What is intermodal transportation? 

Intermodal transportation is any logistical journey that uses two or more types of transportation to move goods through a supply chain. The most common type of intermodal transportation utilises road, rail, and ship transport to move goods over long distances. Intermodal transportation is especially common in the “last mile” of delivery, where goods might be transferred from a plane or train to trucks on their way to a final destination.  

The benefits of intermodal transportation

Intermodality in the logistics chain helps organisations balance cost, speed, and resilience in their supply chains. Recently, intermodality has been used as a key driver of improved sustainability in logistics chains as well.  

The technique is nothing new; organisations have been using multiple methods of transportation to shift goods throughout supply chains for centuries. Just because stagecoaches and sailing ships have been replaced by HGVs and cargo planes (and might still be replaced by self-driving robo-trucks and, uh, we’re going back to sailing ships again?) doesn’t mean that the process isn’t useful. It also doesn’t mean it hasn’t been improved. 

Modern intermodal shipping is powered by standardisation across the logistics chain. Goods are transported using specialised, standardised steel containers. This makes them both easier to handle and able to be quickly transferred from one mode of transportation to another without unpacking and repacking the goods inside. 

Intermodality isn’t always the best option. It’s up to supply chain managers to balance environmental impact, speed, cost, and reliability. Shorter journeys, for example, can be made using just one mode of transport. Using intermodality in a case like this would only increase time to delivery. However, road transport is typically a more polluting option than using a freight train. Even over short distances, an intermodal approach can be useful if sustainability is your highest priority. 

Harnessed correctly, intermodal transportation can be a key enabler of logistics excellence. This is especially important at a time when these systems are feeling increased pressure from multiple angles.

  • Collaboration & Optimization
  • Sourcing & Procurement

Despite positive steps in other areas, Microsoft’s Scope 3 emissions have risen by more than 30% since 2020.

Corporate sustainability reports are usually something of a victory lap. Whether it’s Apple lauding the halving of its greenhouse gas emissions or (laughably) Shell’s CEO claiming the company made “good progress in our goal of creating more value with less emissions,” these reports tend to focus on the upsides. 

That’s why it’s refreshing to see a major corporation taking a (still pretty positive but arguably) more honest look at its ESG journey. 

In a joint letter ahead of the company’s 2024 sustainability report, Brad Smith, Vice Chair and President; and Melanie Nakagawa, Chief Sustainability Officer of Microsoft, highlighted some of the ways in which the company is on track to achieve its sustainability commitments. Four years ago, Microsoft committed to becoming carbon negative, water positive, zero waste, and protecting more land than the company uses by 2030. 

Smith and Nakagawa stress that, despite radical, industry-disrupting changes, Microsoft remains “resolute in our commitment to meet our climate goals and to empower others with the technology needed to build a more sustainable future.” They highlighted the progress made by Microsoft over the past four years, particularly in light of the “sobering” results of the Dubai COP28. “During the past four years, we have overcome multiple bottlenecks and have accelerated progress in meaningful ways,” they write. 

However, despite being “on track in several areas” to meet the company’s 2030 commitments, Microsoft is also falling short in others. 

Specifically, Smith and Nakagawa draw attention to the need for Microsoft to reduce Scope 3 emissions in its supply chain, as well as cut down on water usage in its data centres. 

Carbon reduction and Scope 3 emissions 

Carbon reduction, especially related to Scope 3 emissions, is a major area of concern for Microsoft’s sustainability goals. Despite cutting Scope 1 and 2 emissions by 6.3% in 2023 (compared to a 2020 baseline), the company’s Scope 3 emissions ballooned. Microsoft’s indirect emissions increased by 30.9% between 2020 and last year. As a result, the company’s emissions in aggregate rose by over 29% during the same period. A potentially sour note for a company that tends to pride itself on leading the pack for sustainable tech. 

Microsoft’s report attributes the rise in its Scope 3 emissions to the building of more datacenters and the associated embodied carbon in building materials, as well as hardware components such as semiconductors, servers, and racks. 

AI drives carbon emissions in the supply chain 

Mass adoption of generative artificial intelligence (AI) tools is fueling a data centre boom to rival that of the cloud revolution. Growth in AI and machine learning investment is expected (somewhat conservatively) to drive more than 300% growth in global data centre capacity over the next decade. Already this year OpenAI and Microsoft were rumoured to be planning a 5GW, $100 billion data centre—the largest in history—to support the next generation of AI. 

In response to the need to continue growing its data centre footprint while also developing greener concrete, steel, fuels, and chips, Microsoft has launched “a company-wide initiative to identify and develop the added measures we’ll need to reduce our Scope 3 emissions.” 

Smith and Nakagawa add that: “Leaders in every area of the company have stepped up to sponsor and drive this work. This led to the development of more than 80 discrete and significant measures that will help us reduce these emissions – including a new requirement for select scale, high-volume suppliers to use 100% carbon-free electricity for Microsoft delivered goods and services by 2030.”

The five pillars of this initiative will be: 

  1. Improving measurement by harnessing the power of digital technology to garner better insight and action
  2. Increasing efficiency by applying datacenter innovations that improve efficiency as quickly as possible
  3. Forging partnerships to accelerate technology breakthroughs through our investments and AI capabilities, including for greener steel, concrete, and fuels
  4. Building markets by using our purchasing power to accelerate market demand for these types of breakthroughs
  5. Advocating for public policy changes that will accelerate climate advances
  • Sourcing & Procurement
  • Sustainability

Shelley Pierre, IPP’s commercial director, argues for fresh thinking on post-Brexit fresh produce checks.

New post-Brexit rules governing the biosecurity of fresh produce entering the UK will not only see disagreements over increased costs and operational viability kicking off. The consequential delays could see fruit and veg literally going off while waiting for an ‘all-clear’ certificate.

Challenges posed by the BTOM

The new Border Target Operating Model (BTOM) classifies all plant and animal products coming from the EU and puts them into three risk groups: high, medium and low.

In its wisdom, the UK government has placed many fruit and vegetable imports into the medium risk category, meaning multi-page documentation must be provided confirming its provenance and safety at the new border points, which opened at the end of April.

With most fresh produce arriving in the UK in mixed loads, questions have been raised about potential delays and how to unpick the consignments in a timely fashion, particularly as there are question marks over the numbers of inspectors mandated to issue phytosanitary certificates at the border.

Import costs could pass down the supply chain to consumers

The Fresh Produce Consortium (FPC) argues that the process will add £200 million in additional import costs across the fresh produce supply chain, calling it “a crippling blow to a sector already grappling with unprecedented challenges.” It’s likely fees that will negatively impact small fruit and veg enterprises. Ultimately, organisations will end up passing on those costs to consumers.

Supporters of the legislation argue that the restrictions empower businesses to manage the integrity of the product through the supply chain. Regular checks from UK border controls would potentially cut down on the paperwork and maintain the steady flow of fresh produce from the EU. However, every time a product is stopped or touched, it adds cost and delay. Neither are affordable when it comes to perishable produce.

When we talk about ‘farm to fork,’ fresh produce ceases to be so when it does not arrive in a just grown or picked fashion.

BTOM may prove to be good news for British growers, but what about non-native fruit and veg? And what about choice for British consumers who will have to go without or pay more for the privilege of having not-so-fresh produce on their plates?

Either way, these post-Brexit fruit and veg rules need fresh consideration rather than unnecessary composting. 

Shelley Pierre is commercial director at leading European pallet pooler IPP. The IPP pool is a leading rental provider of pallets and boxes in fast moving consumer goods and industrial supply chains.

  • Risk & Resilience
  • Sourcing & Procurement

The next generation of smart, connected packaging is giving supply chain leaders new levels of insight into their logistics operations.

More than 161 billion parcels were shipped around the world in 2022. In less than six years, growth in e-commerce is expected to drive global parcel volume sky high. The number of parcles shipped workdwide is predicted to reach 256 billion in 2027

As a result of the booming e-commerce sector, supply chain managers find themselves facing an increasingly demanding landscape. At the same time, the need for sustainability is changing the way that supply chain operators approach packaging. 

Packaging is getting smarter

Smart packaging refers to a broad category of developments to the ways in which parcels are shipped. Some smart packaging focuses on tracking, whereas others can sense and react to environmental changes or changes in their contents. 

Smart packaging also refers to the trend of increasingly sustainable packaging.

The use of bio-based, recyclable, reusable, and biodegradable materials in packaging has proven to be a key area of sustainability gains for the logistics sector. This is especially important as organisations face growing regulatory pressure and simultaneously rising demand. 

It’s a varied, sometimes contradictory field of innovation with myriad developments taking place at the same time. Examples include antimicrobial packaging that extends the shelf life of produce, or sensors on cartons that change colour to indicate milk has spoiled. In the food and pharmaceutical sectors, smart packaging is used to maintain and ensure the cold chain hasn’t been broken between the factory and the pharmacy. 

Connected packages can now more cheaply be fitted with RFID or NFC transmitters. These chips enable direct communication with consumers via smartphones. QR codes are also gaining popularity outside of APAC. This, along with the new development of digital watermarks printed covertly on packs, known as digital passports, is greatly increasingly the ability to track and authenticate packages along the entire supply chain. These watermarks can not only carry useful information throughout the packaging’s journey to the customer, but material recovery facilities can scan these digital watermarks to instantly identify the material composition of discarded packages, improving sorting and recycling processes.

Challenges to smart packaging adoption 

As with any highly varied technological trend, smart packaging’s growth sometimes pulls in opposite directions. 

A lot of smart packaging that focuses on tracing the progress of a parcel throughout the supply chain contains components such as batteries, sensors, displays, and circuits which are challenging to recycle. Additionally, multiple types of components mean that manufacturing and buying smart packaging incurs new regulatory complexities. 

Lastly, smart packaging that includes real-time tracking and monitoring can lead to data privacy issues. If poorly secured, smart packaging could expose sensitive personal information like user location, identity, and preferences. Cryptography and blockchain technology have been highlighted as potentially useful ways to address these concerns. However, using them also greatly raises the cost and resources needed to create a fully secure solution. 

  • Digital Supply Chain
  • Sourcing & Procurement

Shorter supply chains cut carbon costs and increase resilience, but do so at the expense of year-round convenience.

Food supply chains around the world are facing an array of challenges, even as the legacy of COVID-19 fades. Geopolitical disruptions are creating delays and increased shipping costs. At the same time, inflation and the rising cost of living have put pressures on supply chains to combat cost. 

Above all, of course, the worsening effects of the climate crisis continue to create supply chain instability. Nowehre is this happening more so than in the food and agriculture sector. According to the EPA, “climate change is very likely to affect food security at the global, regional, and local level. Climate change can disrupt food availability, reduce access to food, and affect food quality.” Changes in rainfall, humidity, temperature, and other cyclical weather patterns (as well as the increasing regularity of extreme weather events) have the potential to “result in reduced agricultural productivity.” 

Global food supply chains are under threat 

This increasing instability in global crop yields is already threatening the availability of crops around the world. 

Last year, in India, tomato prices surged by over 300%. This is thanks to climate change-related flooding in major tomato-producing Indian states like Andhra Pradesh, Maharashtra, and Karnataka.

2023 was also the worst year for grapes in over 30 years. Droughts and wildfires in South America and an overabundance of rain in Europe slashed yields in some of the world’s largest grape-producing mountries, according to estimates by the International Organization of Vine and Wine (OIV). 

Potatoes are also severely threatened by climate change if we continue at our current trajectory. Data suggests that global potato yields could fall by between 18% and 32% within the next 45 years.

Food insecurity in Europe could be closer than we think

In their current configurations, European and UK food supply chains are vulnerable to the worsening effects of the climate crisis. A little less than half of the food on plates in the UK is produced domestically, according to the British Government’s 2021 food security report. Despite relatively strong domestic production, the report stresses that the UK is reliant upon “diverse and longstanding trade links” in order to “meet consumer demand for a range of products at all times of the year.” 

Other countries in Europe also rely on imported goods to guarantee year-round supplies of fruit and vegetable produce. These supply chain links are especially vulnerable to climate change disruption. For example, just under 40% of Germany’s fresh fruit and vegetable imports come from developing countries. These are areas of the world being disproportionately affected by climate change and experiencing much more severe food insecurity. Climate change-related food insecurity could cause civil unrest in countries like the UK within the next few decades. Other nations in Europe are likely to be similarly affected, unless the region reevaluates its approach to agricultural procurement. 

Interestingly, not only is the process already underway somewhat organically, but a widespread shift in the way that Europe sources its produce could remove some strain on other regions whose food insecurity is at least partially linked to exports, like India. 

Pressures on global supply chains were expected to abate along with the effects of the pandemic. However, it seems as though the year (and decade) ahead will be defined by a near-constant state of disruption. The climate crisis is only expected to exacerbate this increasingly unstable state of affairs. 

As a result, many governments and companies (across multiple industries) began the process in late 2023 of nearshoring (or friend-shoring, in more political cases) their supply chains. 

Shorter supply chains and a return to seasonal food 

By moving closer to home, organisations reduce the risk of disruption to their procurement process. This is the case whether the goods moving through the value chain are silicon semiconductor chips or corn tortilla chips. 

This phenomenon was already present in Europe pre-pandemic. A report released in 2016 by the European Parliament found that shorter food supply chains where “farmers sell their produce directly to consumers or with a minimum of intermediaries,” were flourishing across the EU, both in rural and urban areas. These shorter, localised food supply chains, the report’s authors hoped, could “represent an alternative to conventional longer food chains.” 

Now, this trend is expected to accelerate further under pressure of mounting supply chain disruptions. This shift away from extended, complex supply chains “where any one of a multitude of moving parts could give retailers a pricing headache” has a price, however. According to Carlos Cordon, a professor of strategy and supply chain management at the IMD, this shift “militates against all-year-round availability.” 

Cordon believes that 2024 could be the first year when European consumers “find themselves transported back to a time when out-of-season goods were not available from their local stores.” Retailers throughout Europe may not be able (or willing) to source goods from the other side of the world. 

As a result, Europe’s food supply chains could get significantly shorter. This would increase their stability, but at the expense of the availability of out-of-season produce.

There could also be major benefits from a sustainability perspecive. Food transport has been estimated to account for one-third of the sector’s greenhouse gas emissions. As an added bonus, this reemphasis on seasonality could be the key to reducing carbon emissions and food waste while addressing food insecurity. 

  • Risk & Resilience
  • Sourcing & Procurement

Rising water levels in one of the world’s busiest freight corridors could see the end of one of the most severe pain points affecting global shipping.

The months-long drought affecting the Panama Canal may be coming to a close. The return of annual rains are predicted to raise water levels throughout the 51 mile-long stretch. With the end of the drought, optimistic predictions could see shipping volumes return to their normal levels. If that happens, it would ease one of the most severe pain points faced by supply chains in recent years. 

Since Summer 2023, a brutal drought caused water levels in one of the world’s busiest waterways to drop to historic lows. 

The reduced water levels have cut the rate at which ships can traverse the Canal in half. By December, long queues developed. According to reports, some captains paid as much as $4 million to jump to the front of the line. Those unwilling or unable to pay inflated rates have been forced to make a difficult choice between weeks spent waiting in line and long, inefficient journeys around the southern tips of either Africa or South America. The drought has also coincided with Houthi attacks in the Red Sea, further disrupting global shipping. As a result the cost of container shipping nearly double year-on-year in Q4 2023.

The end of the drought in the panama canal

Now, however, the start of Panama’s rainy season could see the trade chokepoint resolve itself. The news has been welcomed as global supply chains brace for the busiest months of the year. 

According to IMF PortWatch, the number of vessels traversing the Canal averaged 25 per day in April. That’s a significant jump from the record low of 21 in January. However, it’s still a long way below the pre-drought average of 35 ships. 

The upward trend is expected to continue, however. The canal’s governing authority recently announced plans to lift the number of daily transits through the canal to 31 in the second half of May. Then, in June, the figure will rise again to 32.  

A report by S&P Global Market Intelligence noted that this rise in water levels “should steadily lift the restrictions to global trade resulting from canal disruptions since last year, which is particularly important ahead of the peak shipping season.

“By the end of April, rain is going to begin and we’re going to have a lot,” Argelis Moreno Lopez said earlier this month at a conference at the University of Houston, Bloomberg reports. “That will reverse the situation and go back to normal at the end of the year or next year.”

  • Risk & Resilience
  • Sourcing & Procurement

“T-shaped” supply chain professionals combine deep specialisation backed up by broad industry knowledge.

Around the world, supply chains are increasingly under pressure. 

Geopolitical and environmental pressures like conflict in Ukraine or the intensification of the climate crisis aren’t entirely to blame. For many supply chain and procurement teams, the inherent complexity and volume of their roles is increasing. Most allarmingly, workloads are growing without the additional headcount needed to support them. 

“Skills shortages are now seen across all points of the supply-chain continuum, from sourcing to production, logistics, and delivery of goods and services,” author and researcher Joe McKenrick wrote for the Harvard Business Review in September 2023. While McKendrick admits that technology has advanced sufficiently in recent years to “fill in many of the gaps resulting from skills shortages,” he stresses that technology alone cannot solve this problem.    

The future of procurement and supply chain is T-shaped 

One of the issues contributing to the skills shortage in the supply chain sector is an increased trend towards hyperspecialisation. 

Driven by increasingly rapid tech advancement cycles, the as-a-service economy, and a rise in third-party consulting, disciplines have become increasingly refined

Organisations today are often comprise expert professionals with high levels of competency in a single specific area. These employees work in silos that lack connectivity with other branches of the larger business. This specialisation not only makes organisations less agile, but slows the process of replacing, retraining, and upskilling workers.  

These specialised workers, with a narrow knowledge base, are known as “I-shaped.” Increasingly, supply chain leaders are feeling the need for workers with a more holistic understanding of the discipline. However, generalists lack the deep, specialised knowledge that can translate into strategic wins and competitive advantage for an organisation. 

The answer is the T-shaped professional. T-shaped professionals or procurement teams are individuals or groups with deep specialisations in a mixture of fields. However, unlike “I-shaped” workers, T-shaped procurement and supply chain professionals also have a broad, generalised knowledge base. This type of employee is more capable of acting outside their area of advanced specialisation. Not only this, however, but their skill makeup make sthem significantly better at collaborating with other professionals. 

This is an age of procurement and supply chain staff shortages. For organisations looking to overcome these pain points, focusing on hiring people with a mixture of deep, specialised knowledge and generalist skills will allow teams to do more with less.

  • People & Culture
  • Sourcing & Procurement

Building a resilient and reliable partner ecosystem is key to a successful sourcing and procurement strategy.

The supplier ecosystem is increasingly the organisational structure that creates the most benefits for the procurement process. Supply chain and procurement leaders that recognise and embrace their organisations’ interconnectedness within the larger value chain will be much better positioned to reap its rewards. 

However, supply chain leaders and CPOs with a more traditional outlook might baulk at the idea of blurring the lines between their own organisation and multiple outsiders. It’s an understandable fear. Gartner’s list of cybersecurity trends for 2024 identified the “inevitability of third parties experiencing cybersecurity incidents” as a major contributor to security teams reassessing their approach to threat management. 

Nevertheless, some experts argue that trying to draw clear lines around the edge of something as porous as a supplier ecosystem is futile. “Whether we realise it or not, we are already operating in interconnected ecosystems,” explains Simon Bailey, a VP Analyst for Gartner Supply Chain. He adds that, for supply chain leaders, “recognising the interconnectedness of their partners is the key to ecosystem enlightenment.”  

Therefore, the necessity of developing a more interconnected ecosystem approach to supplier management means that trust is a vital resource to be managed, cultivated, and closely scrutinised within the modern supply chain.

Cultivating trust in the ecosystem with data 

“All ecosystems depend on trust. Trust is the key to unlocking the sharing of resources and, most especially, data,” argues Bailey. A Gartner survey of more than 300 business leaders found that, when rating criteria used for selecting a partner, having “partners we can trust” was the number one response. 87% of respondents stated that trust was “very or extremely important.” 

One of the biggest obstacles to trust is an unwillingness to share data. “trust is difficult to build,” Jan Simons, Head of Industry at Ordina, said in a recent interview. “Many organisations are reluctant to share data because they consider it too sensitive or simply don’t want competitors or even partners to know too [many] details.”

However, while building trust takes time, it’s vital that all the partners involved see eye to eye and collaborate on data quality, privacy, usage and sharing. It’s a difficult and complex process, especially among organisations with different internal operating models, but finding ways to document and demonstrate your own trustworthiness will go a long way, as will effectively evaluating a partner’s own methodologies. 

Building trust is necessary because trusting partnerships have the potential to “elevate the scope of the ecosystem beyond individual partner goals and, instead, build a sense of collective ownership and alignment among otherwise independent entities,” Bailey adds. “Trust drives up the level of value that an ecosystem can generate. It can also reduce risks, such as the likelihood of failure of technology initiatives.”  

  • Collaboration & Optimization
  • Sourcing & Procurement

From extreme weather to skill shortages, here are the biggest pain points procurement teams face in 2024.

Around the world, supply chains are under mounting pressure, both internally and externally. Geopolitical conflict, economic pressures, and the climate-crisis are creating an environment where the risk of disruption is almost constant. 

At the same time, staffing shortages are exacerbating the fact that the demands placed on supply chain and procurement teams are significantly increasing. A report by McKinsey found that, in 2023 alone, the workload of a typical procurement function increased by 10%. As procurement leaders and supply chain managers fight to drive efficiency and strategic wins for the business amid turbulent times, here are the top 5 pain points we see creating headwinds for the sector. 

1. Geopolitical disruption 

Shipping in the Panama and Suez canals is at a historic low, as a climate change driven drought and Houthi military action, respectively harm the flow of shipping. Transits along major shipping lanes have increased by an average of 1-2 weeks, with more than 600 vessels chose instead to travel around the Cape of Good Hope to avoid the Red Sea in March alone, according to project44 research. 

The war in Ukraine, US and Chinese posturing over Taiwan, and the ongoing genocide in Gaza can all be expected to ratchet up political tensions around the world this year, further raising prices of raw materials, oil, and other freight. 

Friend-shoring is becoming increasingly common, as supply chains are relocated to parts of the world that are less diplomatically contentious. However, this process takes time. For example, the US is in the process of divesting its semiconductor supply chain from China by investing in building up the Filipino and Malaysian manufacturing sectors. Nevertheless, this is not an overnight process. 

2. Extreme weather 

The effects of the climate crisis are only going to get worse. Droughts (like the one in Panama), wildfires, flash flooding, hurricanes, and other extreme weather events are going to not only disrupt global trade routes but interfere with the procurement of raw materials and crops. 

Predicting and avoiding extreme weather disruption is a major priority for sourcing teams in 2024. Widespread nearshoring efforts in Europe and North America are seeking to increase procurement resilience by shifting supplier ecosystems closer to home. However, much like the process of friend-shoring to avoid geopolitical tensions, this is not an overnight process. Experts believe it could take between two and three years before moving supply chains closer to home starts to positively shore up procurement resilience. By then, who knows what kind of climate we will be dealing with. 

3. Poor quality data 

Procurement is an increasingly data-driven field. Increasingly complex supply chains, growing risk of disruption, and greater expectations on procurement teams to be strategic value creators are all intensifying the demand for data. 

“Capturing, protecting and then leveraging an organisation’s data through the use of AI and Machine Learning is an example of how organisations are increasingly turning towards intangible assets to extract new sources of value,” noted Ken Chadwick, VP Analyst at Gartner’s Supply Chain Practice, in a report from October.

However, many procurement teams struggle to organise and utilise the massive amounts of data they collect. The massive deluge of data gathered by thousands of IoT sensors, smart platforms, and analytics tools is giving rise to data silos within organisations and poor quality data as a result. Procurement teams must abandon the “more is more” approach to data analytics. Instead, they must prioritise quality over quantity, and successfully tackle their data complexity issues in order to successfully make smarter, more informed decisions. 

4. Skill shortages 

Labour and skill shortages are hitting every industry. While much of the conversation is focused on the crisis-level disruption caused by a deficit in warehouse and trucking workers for the logistics sector, procurement is feeling the pinch as well. According to a recent Gartner survey, fewer than a fifth of procurement directors and executives believe that their teams contain “adequate talent” to meet the future needs of their organisations’ procurement functions. 

Shifting talent requirements driven by the increasingly digitalised and strategic nature of procurement are adding to the problem. Just 4% of procurement leaders told Gartner that no gap existed between their current capabilities and their need for technology and data skills.

5. Maverick spending 

If unauthorised spending is unregulated throughout the procurement function, it can throw off budget forecasts. These disruptions are difficult to manage for procurement as they typically originate outside the function itself, typically originating from employees or departments operating beyond procurement’s jurisdiction. This maverick spending, or “dark procurement” is difficult to track and even more complex to reign in. 

Creating standardised procurement processes across the organisation is a vital first step. Procurement leaders should enforce  strict purchasing guidelines and approval systems. It’s also important to prioritise working with trusted people and companies, both within the organisation and in the supplier ecosystem to avoid corruption.

However, eliminating maverick spend is less an issue of regulation and more deeply rooted in an organisation’s broader culture. Using training, effective communication, and collaboration with other elements of the business, procurement can cultivate good purchasing behaviours within other departments that eliminate maverick spend without turning the whole procurement department into a watchdog. 

  • Risk & Resilience
  • Sourcing & Procurement

Generative artificial intelligence is helping General Mills transition its supply chain model from episodic to dynamic and “always-on”.

Cereal manufacturer General Mills is embracing generative artificial intelligence (AI) at multiple levels throughout its organisation. In addition to rolling out generative AI chatbots in the form of MillsChat in February, the company is leaning into using the technology to transform its supply chain and procurement functions. 

The company has been an especially enthusiastic adopter of the technology. In many ways, this isn’t very surprising. General Mills and companies like it are reliant on far-flung agricultural supply chains. First, the years-long war in Ukraine has destabilised one of the world’s biggest bread baskets. The war is conspiring with the consistently worsening effects of the climate crisis to make life especially challenging. 

As a result, General Mills is throwing itself headfirst into an AI-centric transformation, pursuing efficiencies and added visibility. 

From episodic to dynamic procurement 

By combining enhanced data sets within General Mills’ procurement function, Paul Gallagher, General Mills’ chief supply chain officer said in a recent episode of The Gartner Supply Chain Podcast that a pilot program managed to realise more than 30% waste reduction in areas where the data has been implemented. As a result, the program is being rolled out across more areas of General Mills’ procurement and supply chain process.   

“Historically, we would have rotated through cycles of category should-cost productivity models with potentially missing or delaying savings,” said Gallagher. “Our new reality is that we see this always-on approach driving incremental value, and the ability to react faster [when] we get supplier disruptions or market dynamics change.”

The technology—an AI solution called ELF developed partially by controversial data analytics company Palantir—was initially deployed in General Mills’ U.S. human foods business. The division experimenting with ELF reportedly handles approximately 3,000 orders each day. Over the course of the six month trial, ELF made roughly 400 suggestions to the human foods team. According to Gahhagher, 70% of these suggestions were accepted automatically. The resulting efficiency and productivity gains are, he claims, leading to daily benefits worth tens of thousands of dollars.

“What we’re seeing is that we’re moving from a world where people make those decisions supported by machines to one where the machines make most of the decisions that are guided by people,” Gallagher enthuses. He adds that “this intelligent execution at scale is where we’re seeing the benefits come through to our supply chain.” 

Generative AI taking a bite out of the world’s biggest FMCG supply chains

General Mills isn’t the only organisation turning to generative AI in the hope of radically enhancing their supply chain. 

Last year, Mars announced plans to explore a wide variety of generative AI applications. “Artificial intelligence has enormous potential to help companies become more efficient and productive and to work at unprecedented scales and speed,’’ a company spokesperson said in an interview with CGT. Mars is already using AI to predict whether cats and dogs could develop chronic kidney disease. It’s also using the technology to help sequence pet genomes to provide individualised nutrition and care. And, of course, AI is helping unlock efficiencies in Mars’ manufacturing operations through digital twin technology. 

Colgate-Palmolive is using generative AI as a way to generate internal e-learning documents and automate marketing content creation. Nestle is just one of several large FMCG companies leveraging a generative AI platform called Tastewise. Along with Mars and Campbell’s, among others, it’s using the platform to provide consumer feedback insights and generate recommendations on everything from procurement to product development. 

  • AI in Supply Chain
  • Sourcing & Procurement

Nearshoring and domestic support is transforming Mexico into one of the most attractive global logistics hubs.

Supply chain leaders around the world are increasingly looking to nearshoring as a viable strategy to increase resilience. This trend it emerging in the face of a particularly disruptive logistics landscape and rising demand, especially from the e-commerce and manufacturing sectors. Highly globalised sourcing and logistics networks are moving closer to home. 

In the US, a 2023 report found that companies are aiming to reduce exposure to the Chinese economy by 40%. Chinese exports to the US dropped by 20% last year, compared with 2022. 

As US companies aim to reduce their dependence on Chinese supply chains, Mexico is rapidly emerging as a new potential hub of the global supply chain. By comparison with China, the US imported more goods and services from Mexico than any other market in 2023, displacing China as its top supplier, according to data collected by the US Census Bureau. Mexican exports totalled $475.606 billion in 2023, a 4.6% increase over 2022. 

Overseas investment “surges” in Mexican logistics

Investment in Mexico increased dramatically during the first three months of 2024. More US companies are reportedly looking to establish supply chain and manufacturing hubs south of the border. 

“Mexico has become the greatest attraction in the world for investments,” Mexican Secretary of Economy Raquel Buenrostro said, addressing the country’s Business Coordinating Council. “[Nearshoring] is here to stay and that is not going away,” Buenrostro said. “We have to see how we integrate and how we take advantage of these opportunities at this moment.”

Last year, DHL invested a $120 million lump sum to expand its domestic air hub in Santiago de Queretaro, Mexico, by 30,000m². In November, the logistics giant opened a second logistics centre in Ciénega de Flores, Nuevo León, as part of a $500 million euro investment for Latin America as a whole. 

However, some critics have highlighted the challenges of nearshoring logistics and manufacturing to Mexico. Jose Cobos, Global Sales Director at freight forwarder Nowports, criticised the country’s infrastructure, as well as highlighting the fact that the logistics networks behind the transport of locally manufactured goods are struggling.

“We are seeing a lot of bottlenecks, especially in ports, for example, because our infrastructure is not prepared to handle such volumes,” Cobos told Investment Monitor. “So one of the things that the government has to do is develop the infrastructure – not just ports, but roads as well.”

  • Collaboration & Optimization
  • Sourcing & Procurement

Procurement still suffers from widespread manual processes, which reduce visibility and increase exposure to human error.

Automation is one of the hotter topics in the procurement sector this year. Chief procurement officers are increasingly fixated on the potential for digital transformation to eliminate manual, routine tasks and processes.  

Automation has generated significant productivity gains throughout the rest of the supply chain. Robotic process automation is cutting down on human error and lead times in the ordering process.

“Digital procurement is enabling a progressive digitisation of labour through automation of existing mundane processes and opening the door to new levels of performance at every stage of the procurement process,” notes a KPMG report.

In warehouse management, organisations are increasingly using robots and co-bots to automate and streamline the picking and shipping process. Logistics is even exploring self-driving vehicles to handle last-mile delivery. It’s unlikely, however, that self-driving long haul trucks will see mass adoption any time soon, given the disastrous collapse of the robo-taxi industry across several US cities. 

However, in the procurement space, adoption of automation is lagging severely behind. According to a new white paper from SAP, procurement functions depend much more heavily on manual processes. Reportedly, these processes represent “a significant barrier to visibility, effective management, operational efficiency and organisational agility.” 

The manual process problem

According to SAP “organisations that automate processes” are more agile than those reliant on manual processes. Essentially, they are significantly more capable of pivoting when needed and withstanding disruption. However, 37% of executives responding to their survey said that “most, if not all,” of their organisation’s procurement processes are carried out manually. That’s a shockingly large number of organisations working with legacy systems. Worryingly, these companies are failing to unlock the benefits of automated digital procurement. Not only that, but they are also exposing themselves to unneccessary risk.

As a result, 47% of executives said they find it difficult to gain real time visibility into spend. Additionally, 42% experienced reconciliation issues and exceptions. 

The issue is that, when procurement is managed manually, human error becomes a troublingly constant factor. There are an allarming number of problems that manually conducting procurement administration can create. Communication breakdowns and mystery invoices drive inefficiencies. They also create grey areas where fraud can take place. Dark purchasing (unaccounted for spend from outside the procurement function) also flourishes in organisations where spend and sourcing are handled manually. Most importantly, manually managing procurement processes is time consuming. “This extra time costs money in terms of labour costs and affects your invoice processing costs. Over the course of a year in an organisation with high purchase volumes, this can make a tremendous impact on your bottom line,” notes Keith Murphy, head of content for Planergy.

  • Collaboration & Optimization
  • Sourcing & Procurement

Lacking the obvious nearshoring locations compared to North America and APAC, European organisations face a series of difficult decisions.

The current climate of ongoing supply chain disruptions is showing little signs of dissipating. Rising costs, extreme weather, and geopolitical tensions have placed nearshoring at the top of the agenda for many supply chain leaders.  

Hoping to mitigate the risks posed by more complex, geographically distributed supply chains, companies are starting the process of shifting resource extraction, production, manufacturing, and other critical elements of their value chain closer to home. 

Nearshoring is a global project 

Increasingly, manufacturers in the US are “evaluating nearshoring opportunities for their supply chain,” observes Mike Short, President of Global Forwarding, at the US’ largest freight handler C.H. Robinson. “Many are looking to mitigate risks from macroeconomic factors that have historically driven instability in shipping conditions.” 

At the same time, however, these companies still want to preserve the financial benefits that pulled their business overseas in the first place. 

As a result industrialised nations are looking at their nearest, most economically developed neighbours to find the right balance of manufacturing capabilities, favourable exchange rates, and nonexistent worker protections to provide a cheap supply of labour. In the US, for example, companies are looking South rather than West across the Pacific to China. 

According to Propel Software CMO Dario Ambrosini, 2024 will be the year that “Mexico becomes the new China.” He adds: “Mexico has reached an inflection point on high value-added manufacturing capabilities for industries such as aerospace, medical device, automotive, consumer products, and textiles.” 

However, while nearshoring efforts in North America have a readily available destination in the form of Mexico, Europe is struggling with a series of complex dilemmas. 

Europe’s nearshoring problem

Manufacturers in Europe recognise the need to shift production closer to come just like their contemporaries in APAC and North America. However, while they are aware of the imperative, “making that a reality presents practical difficulties,” explains Carlos Cordon, a Professor of Strategy and Supply Chain Management at the IMD Business School. 

While Mexico offers an “obvious low-cost base in close proximity to the all-important US market,” Cordon explains that in Europe, by contrast, “picking the right site for a new plant is less clear-cut.” Cordon highlights high labour costs in more developed markets, as well as “geopolitical uncertainties” in the peripheral regions where costs remain attractively low. 

“In Eastern Europe, the shadow of the Ukraine crisis looms large. In Turkey, political risk continues to rise, and inflation is out of control. North African markets are fraught with difficulties, too,” he notes. 

With a mixture of lower costs and a decent manufacturing base, Portugal and Poland are both set to capture a sizable amount of new business from European manufacturers. Both countries are working hard to attract new foreign investment, and their economies could see significant upticks in the next few years as a result.

Nevertheless, Cordon cautions that “what appear to be obvious solutions have hidden pitfalls that are only brought to light as market dynamics shift in unprecedented ways, suggesting that there will be an element of gambling and a requirement to accept trade-offs.”

  • Collaboration & Optimization
  • Sourcing & Procurement

Disruption and delays in the Suez and Panama Canals are spiking emissions as cargo ships abandon greener “slow steaming” approach.

The ongoing disruption of shipping passing through the Suez and Panama Canals has caused the cost of worldwide shipping to spike. 

The damage, however, is not limited to higher prices and delays. New data from the United Nations Conference on Trade and Development has shown that the disruption of the world’s two busiest man-made waterways is incurring a heavy carbon cost as well. 

An unprecedented challenge 

The concurrent disruption of traffic through the Suez and Panama Canals is the first time in history that two waterways of this scale have been affected simultaneously. The impact on global trade has been immense. 

In Q4, the worldwide cost to ship a 40-foot container nearly doubled compared with November of last year, and a UN report observed weekly pricing spikes of over $500 in the last week of December 2023. 

In the Panama Canal, low water levels have halved the rate at which ships can traverse the 50 mile stretch of water. As a result, long queues have developed, with some captains paying as much as $4 million late in 2023 to jump to the front of the line. Those unwilling or unable to pay inflated rates must choose between weeks spent waiting in line and long, inefficient journeys around the southern tips of either Africa or South America. 

Houthi military action against Israeli shipping in the Red Sea is having a similar effect. Approximately 22% of global seaborne container trade passed through the Suez canal in 2023. However, the risk of attack has caused many captains to avoid the canal, instead opting for a longer route round the Horn of Africa. The result is that container tonnage passing through the canal fell by 82% by the first half of February 2024. 

The carbon cost of disruption 

There is an additional, potentially more pernicious cost, to the reduction in shipping through both the Panama and Suez Canals. 

Faced with delays and longer diversions, many cargo ships are increasing their average sailing speed. The results are a dramatic increase in emissions which the UNCTAD fears will “erode the environmental gains achieved through ‘slow steaming’, as rerouted vessels increase speeds to cover longer distances.” 

Slow steaming is a technique that has found favour in recent years as a way of cutting the emissions of global cargo shipping fleets. Reducing the sailing speed of a cargo ship by 10% compared with the planned speed results in a 27% reduction in CO2 emissions. Rough seas and bad weather further exacerbate the effect. Hazardous conditions like those surrounding the Cape of Good Hope or the Horn of Africa force captainsto used their engines less carefully. As a result, they emit more carbon as their engines run longer and faster.

By comparison, increased speed uses significantly more fuel. A 1% increase in the speed of a large cargo ship increases the amount of fuel it uses by around 2.2%. For example, accelerating from 14 to 16 knots increases fuel use per mile by 31%.

UN data suggests that, by rerouting from the Suez Canal to the Cape of Good Hope, cargo ships could incur a 70% increase in greenhouse gas emissions for a round trip from Singapore to Northern Europe.

While the current disruptions affecting the Suez and Panama Canals will pass in time, they will not be the last. The climate crisis is worsening. At the same time, geopolitical tensions are also increasing around the world. As a result, global supply chains are increasingly under threat, along with any ground already gained towards decarbonising the shipping sector.

  • Sourcing & Procurement
  • Sustainability

Disruption in the Red Sea and Panama Canal are conspiring to double the cost of worldwide shipping.

The worldwide shipping sector suffered a cataclysmic shock in 2020 with the advent of the COVID-19 pandemic. Container prices surged, delays spiralled from days to weeks to months, and the highly distributed global model of just-in-time delivery came grinding to a halt. 

Now, almost four years later, the freight industry is starting to show signs of clawing its way back. Surging oil prices from the war in Ukraine, a looming recession, and the after effects of a US-China trade war all slowed recovery. Slowly but surely, however, global supply chains have recovered, pivoted, and restructured to thrive again. 

Back to square one: supply chain disruptions are the new normal

We’re only a few months into the new year, and new pain points already threaten to push global supply chains backwards into situations that feel an awful lot like mid-2020. 

On top of economic uncertainty, disruptions to global shipping lanes sent shockwaves through supply chains at the start of 2024. 

Two of the world’s busiest waterways are both experiencing serious disruptions, with both the Panama and Suez Canals handling less traffic. 

$4 million for a fast pass through the Panama Canal 

In Panama, a once-in-a-generation drought brought water levels at critical points along the waterway to half its usual level. As a result, cargo traffic dropped from an average of 36 to 38 ships per day in the past to approximately 18 in February. Lower water levels also mean ships cannot pass through the canal as heavily loaded as before. 

Paul Snell, chief executive officer of British American Shipping, told Fortune in December that “We face less capacity, more trips, higher costs and a less efficient supply chain.” Reports indicate that, at the end of 2023, some tanker captains were paying up to $4 million to jump the queue to pass through the canal. Others risked the weeks-long, dangerous voyage round either the Horn of Africa, or the southernmost tip of South America to reach their destinations. 

Troubled waters in the Red Sea 

Over 22,000 ships passed through the Suez canal in 2022. This year, that number is expected to be much lower. 

The Houthis, acting in response to Israel’s genocidal assault on Gaza, hijacked a series of Israeli-owned cargo ships in the Red Sea. While the attacks were carried out without loss of life, they provoked a sizable response from the US and UK armed forces, and disrupted trade through the world’s busiest waterway.  

Global slowdown triggers price increase 

The effect of water shortages in Panama and conflict in the Suez have been profound. A United Nations report found that traffic is down by more than 40% in both the Suez and Panama canals compared to their peak operating rates.

The result of less traffic, ships travelling longer distances, and increased risk of disruption is a severe rise in the price of container freight. 

In Q4, the worldwide cost to ship a 40-foot container nearly doubled compared with November of 2023. The US’ nine largest ports experienced a 13% decline in the total number of twenty-foot equivalent units handled compared to the previous year, and C.H. Robinson, the country’s largest freight broker, reported that fourth-quarter revenue and earnings fell 17% and 68%, respectively year-on-year. 

The report advises that organisations “importing from or exporting to South America, the Far East or the Middle East via either [the Suez or Panama canal] should plan for the incremental cost and time requirements to use alternative shipping routes and modes.” 

Even if the disruptions in the Suez and Panama are resolved, the first half of 2024 will be defined by higher shipping prices and increased disruption. The UNCTAD’s report confirms that “Container freight rates on Asia–Pacific to Europe routes have risen sharply since November 2023,” with weekly rate spikes for single containers of $500 observed in the last week of December 2023. “Average container shipping spot rates from Shanghai in early February 2024 more than doubled – up by 122% compared to early December 2023. The rates from Shanghai to Europe more than tripled, jumping by 256%.”

  • Risk & Resilience
  • Sourcing & Procurement

Consumers and stakeholders are more focused on sourcing transparency than ever, driving the need for better strategic sourcing.

The demands faced by supply chain leaders are evolving. 

Pre-pandemic, speed and cost-containment were more or less the start and end of conversations about successful supply chain management. Supply chain managers alluded to sustainability, but lax reporting standards and easy carbon credit trading made “net zero” and “carbon positive” claims easy enough. 

The mounting horror of the climate crisis has changed things, however. Worsening economic conditions, extreme weather, and other destabilising factors related to climate instability, have shifted the conversation. 

As noted in a recent report by IBM, “From fast fashion to fluorite, consumers and stakeholders are keyed into product provenance—expecting brands to uphold ethical, responsible sourcing practices.”

Today, the majority of customers (73%) agree that traceability in the supply chain is important to them, and 71% would be willing to pay a premium. The motivation certainly exists, as does the mounting threat of regulatory penalties for organisations found to be operating in violation of not just climate regulations, but labour rights, and human rights. 

Delivering supply chain transparency

Achieving supply chain transparency requires companies to disclose and share critical information within their ecosystem. By doing this, they ensure both consumers and enterprises gain insights into the origins and processes of goods’ production. This practice validates the source of materials, components, and final products. As these goods move through teh supply chain, it also tracks each stage, ensuring that all existing standards are met.

Visibility, traceability, and openness with customers and ecosystem partners is paramount. However, none of this is possible unless it starts at the highest point in the value chain: sourcing. 

Rather than focusing exclusively on procurement at the lowest possible price, a company practising strategic sourcing takes into account the total cos of ownership. This includes the ESG impact.

By formalising the process by which a supply chain function gathers information about its supplier ecosystem, it can create a more holistic view of that ecosystem and increase supplier transparency. 

Strategic sourcing, supply chain transparency, and sustainability 

Supply chain transparency allows for the identification and mitigation of environmental impact.  By enabling companies to trace raw material origins, assess supplier environmental practices, and identify areas for sustainability improvements, a strategic sourcing initiative can allow for more informed decision making to reduce carbon emissions, water usage, waste generation, and shrink ecological footprints.

In addition to emissions, strategic sourcing can help to ensure social responsibility. Better supply chain data can be critical in monitoring and addressing labour conditions, human rights violations, and worker safety throughout the value chain. Similarly, more transparent supply chains can verify their ethical sourcing of raw materials. This is crucial and badly needed in industries like fashion, electronics, and mining, where the risks of conflict minerals, worker exploitation, and harm to local communities are high. 

Transparency through strategic sourcing also helps build consumer trust. Those consumers demand more information on environmental and social impacts when purchasing, so a more transparent supply chain directly translates into benefits for the bottom line. An increase in the trustworthiness of a supply chain can mean a meaningful boost for brand value.

  • Sourcing & Procurement
  • Sustainability