At the most recent Exiger Executive Forum, we had the opportunity to listen to the experts discuss how supply chains can shore up in chaotic times
SHARE THIS STORY
Most often than not, the control you have over your value chain is an illusion.
That’s the bold statement November’s Exiger Executive Forum picked to examine and dissect. The event, entitled False Security: The Illusion of Control in Modern Day Value Chains, was chosen carefully to reflect what procurement and supply and value chain leaders are concerned about today.
On the 18th of November, we joined Exiger and its distinguished guests at the beautiful Great Scotland Yard Hotel in London to dig into this topic and hear directly from the best of the best in an expert panel. The guest list reached from defence leadership, supply chain experts, world-leading analysts and senior politicians.
The aim? To challenge that illusion of control, and frame the conversation as a tough love wake-up call. Without open dialogue like this, risks can quietly accumulate in the background, leading to systemic failures.
That’s why the Exiger Executive Forum is so important. By giving the most pressing matters – especially the uncomfortable ones – a platform, issues are demystified and disempowered and real solutions to be put into place – both with deep values and credible pragmatism. This allows leaders in procurement and supply chain to resolve modern day challenges with confidence, regain lost control and determine their future and not merely react.
Tim Fowler, Client Engagement Director at Exiger, acted as moderator for the evening’s discussions. He opened the discussion with a sobering reality: that organisations all over the world are facing systemic risks. “Global supply chains are more data-driven, more regulated, more digitised than ever,” he explained. “But, paradoxically, they’ve never been more fragile with the convergence of geopolitical fragmentation, resource scarcity, technology threats, and regulatory volatility.”
The risk caused, Fowler said, is one that “hides in plain sight”. Many enterprises operate under the assumption that they have full visibility of their suppliers, and that as a result, they’re in control. However, dig a little deeper and there are many unseen dependencies, regional concentrations, and of course, human risk. With a more hopeful lilt, Fowler then reminded attendees that the goal of the Executive Forum is to explore what real control and resilience means in a chaotic and ever-changing world, with the help of the expert panel:
• Koray Köse, CEO & Chief Analyst, Köse Advisory; Senior Fellow, GlobSEC GeoTech Centre; and Board Member, Slave-Free Alliance
• Scott LaFoy, Vice President, Nuclear and Technology Security Programs, Exiger • Sven Markert, Head of Supply Chain & Logistics, Siemens Smart Infrastructure • Angela Qu, Advisor, Strategist, and former Chief Supply Chain Officer • Faysal Rahman, Director, Corporate Coverage – Global Defence Coordinator, Deutsche Bank
The illusion of control
In the first segment of the evening’s strategic expert exchange, Fowler dug into the concept of this illusion of control with the panel. For Köse, the illusion of control is one of the greatest blind spots in modern business. But why? “It’s all based on our systemic understanding or how we actually created value in the past,” he explained. “Not 50 years ago, but even just 10 or 15 years ago, the world looked very different from what we are facing today. Changing the rules of the game is something many companies still do not examine seriously. It requires a deep review of how their value chains are designed, the governance and compliance structures that guide them, and the intelligence embedded into their processes. Ultimately, it is about building resolve and the capability and capacity to not only survive the challenges of today, but to shape and compete in the markets of tomorrow.”
Following this, Qu was asked whether she has also witnessed a false sense of security within governance models in organisations she’s worked with. She pointed out that many companies now have risk mapping, risk monitoring, and risk mitigation as a top agenda since COVID-19, but shortages and disruptions continue. What’s key, for Qu, is “awareness, visibility, and overview. I think we’ve made big steps in the last 2-3 years,” she explained. “There are a lot of conflicts in the classical KPIs, which are still siloed even after the COVID crisis. That’s why you need good visibility of the whole value chain setup – not only tier one.”
For Markert, maintaining agility when managing various political, technological, and economic challenges has been a major undertaking. “The truth is, I don’t know if we really maintain the agility or just manage the chaos,” he admitted. “We’re focusing on adaptability over perfection, so we accept that full control is impossible. Then, we’re coming back to basics. This starts with processes, then technology. Lastly, people are the most important and most valuable assets you have. You have to build up cross-functional teams. We don’t want to predict the future; we want to be prepared for the future.”
From a financial standpoint, Rahman stated he believes it’s important to take a step back and contextualise the challenge we’re living in. The last few years have seen a pandemic, wars, and geopolitical tensions the likes of which have never been seen, impacting supply chains. With this in mind, Rahman believes that there “couldn’t be more of an emphasis” on supply chain resilience. “How do you make sure your operational resilience is robust so you can withstand black swan events that are becoming more and more common?” he asks. “Diversification of risk is really important.”
Sometimes, failure is simply not an option. For LaFoy, who works with national security-grade supply chains, having all of the information in front of you is great, but it means nothing if you don’t use it to take action. “Often people think they can see everything, and that’s only step one of the problem – it doesn’t fully address it,” he said. “You have to be willing to take action within the organisation, to mitigate the problem, fix it, and try to rebuild. People like to say that they’re going to fix their supply chain, but the supply chain is likely supporting a programme that has existed for so long it’s entrenched within the organisation. So it’s almost always too late.”
Vulnerabilities and systemic risk
Fowler: “Where do you see the biggest unseen vulnerabilities accumulating today?”
Köse: “It’s in the KPIs. Companies are measuring themselves against metrics that no longer drive sustainable or resilient value creation in today’s world. They still prioritise short term shareholder returns that evaporate with every risk event. KPIs shift from quarter to quarter, yet value chains take decades to build and mature, just as supplier partnerships and political relationships take decades to cultivate. Both can erode rapidly when interdependent opportunistic and negative actions and disruptions occur.”
Fowler: “How do you encourage best practice and good behaviour with your clients?”
Rahman: “The number one ingredient is confidence. Having transparency across the value chain, the supply chain, the governance procedures, is super important too. It can take 50 years to build trust and one second to lose it, so it’s important to take a very risk-averse approach while being very commercial and pragmatic.”
Fowler: “What have you seen work in terms of breaking down siloes to drive agility?”
Qu: “I usually go with strategy, organisation, technology. Technology encompasses risk mitigation, as well as ESG and compliance. We need dedicated projects, working with suppliers and engineers to reduce waste and create internal excellence. Personal resilience is also very important.”
Fowler: “How do you balance all the elements of regional concentration and supplier dependency?”
Markert: “Efficiency is still key if you want to stay competitive. We cannot optimise purely on costs anymore – that’s gone. We have to take into consideration, as Angela said, the transparency insights beyond tier one. For me, it’s all about continuity and compliance.”
Fowler: “What lessons can the private sector draw from defense-grade risk management?”
LaFoy: “The defence-grade supply chain has this draconian adherence to certain processes, and that inflexibility doesn’t always translate in a positive way. But in this case, it’s necessary to examine what key things you’re prioritising as a company.
Technology, intelligence, and the myth of visibility
It’s clear, in spite of the warnings about vulnerabilities and control, that the overall feelings for supply chain professionals are hope and determination. Fowler introduced the next segment of the conversation by mentioning that investors and PE companies are now focusing on supply chain risk and resilience as key measures. This bodes well for those in supply chain when they inevitably come to justifying proposed improvements. The fact that supply chain risk ties directly into financial risk proves once again that supply chain is a business-wide concern, if there was any remaining doubt.
For Rahman, from a financial perspective, there are a couple of areas clients are focusing on when it comes to their investments. “One is financial risk,” he told Fowler. “What we mean by that is leverage – how much debt and cash they’ve got on the balance sheet. The other is business risk, which is quite broad. It’s about how much the product is needed in the market, whether it’s a diversified product, and so on.”
When it comes to questions of compliance and ESG in supply chain, balancing those areas of focus with what investors want can be a challenge. Those investors may have a clear idea of their areas of interest when thinking about risk and resilience, and Qu’s solution for making sure those vital areas don’t get overlooked is to always see things from the customers’ perspective.
“That customer, if you want them to choose your product versus a product from competitors, they want to know you’re compliant to all regulations,” she explained. “That results in collaboration among different departments to focus on a common goal and how we achieve it. Also, you need an overview of potential risks and have solutions in place for those focus areas, supported by technology. Things can go wrong, but if that happens when you’re prepared, it’s not the end of the world. There are still activities where humans can take over.”
The conversation again turned to leadership, and how that affects organisations in a way that incentivises them to focus on protection and resilience, while not stifling innovation and agility. The key, for Köse, lies in communication and constant messaging, so vital areas don’t get forgotten. “The important factor is drawing the journey very clearly to everyone who is a stakeholder in this process, and make sure that every part of their contribution will become part of the overall value creation process. When we talk about resilience, you always need to think about the next step. We’re not necessarily predicting anything, but we’re preparing for everything.”
The conversation shifted to summarising comments, where the panellists highlighted resilience across all functions, with a heavy emphasis on supply chain, utilising AI to help navigate decisions, and simply showing up as being some of the most important aspects to getting the modern supply chain right. “We need to be able to understand, from A to Z, geopolitical interdependencies, financial impact, innovation impact, industrial history, and the most valuable assets – your people and your culture,” Köse concluded. “Showing up in that context, and driving that as leaders, is ultimately really critical.”
During the course of the evening, the expert panelists exposed the glaring issues and shattered illusions across the modern value chain, while leaving attendees hopeful that they can achieve operational resilience through a proactive commitment to preparedness. Thank you to Exiger for inviting us to join in this vital conversation; we look forward to the next one.
Use our exclusive discount to get $200 off your Manifest 2026 tickets
SHARE THIS STORY
Manifest returns to Las Vegas in February 2026, to bring the future of supply chain and logistics to over 7,200 attendees from across the globe. Between the 9th and the 11th of February 2026, Manifest will host thousands of experts in supply chain and logistics, innovators, executives, and investors to learn, share, and connect – and as a media partner, SupplyChain Strategy is proud to offer a discount to our readers.
Hosted at The Venetian, Manifest is set to feature over 400 thought leaders and pioneers, who will be sharing their wisdom and experience to help attendees future-proof their businesses.
Manifest Vegas is the largest global supply chain & logistics tech event in the world, bringing together global supply chain executives, logistics service providers, cutting edge startups, venture investors and technology leaders. Join supply chain innovators to foster new strategies and relationships.
Meet up with industry peers from 60+ countries to explore commercial relationships and share knowledge.
Discover innovative technologies that help streamline the entire supply chain.
Engage with your industry’s top decision-makers.
Learn where investors want to put their money.
Gain visibility into how other businesses are strategising.
Develop a better understanding of the competitive landscape.
Leave with a deeper insight of the supply chain landscape, ready to apply new ideas to your business.
From cutting-edge strategies to actionable insights, Manifest delivers unmatched opportunities to learn from and connect with the best of the best in supply chain and logistics. Join us at Manifest Vegas 2026, February 9th-11th, and save an additional $200 off the current price to attend!
The London Excel is hosting five unmissable events on the 12th and 13th of November 2025. Find out more here.
SHARE THIS STORY
Big things are happening on the 12th and 13th of November 2025, at London’s Excel. With five supply chain events all occurring at once, the Excel is sure to be abuzz with shared ideas and excitement for the future of the sector. The five events hitting London are:
White Label World Expo
Retail Supply Chain + Logistics Expo
Smart Retail Tech Show
E-Commerce, Packaging and Labelling Expo
The Business Show
Read on to find more about these events, and how you can get your tickets.
White Label World Expo
Anybody looking to connect with the top white and private label manufacturers in the world should make their way to the White Label World Expo 2025. A whopping 16,000+ attendees come to this event to meet with 50 exhibitors and hear from over 150 experts. Organisations of all shapes and sizes, from startups to Amazon sellers, flood to White Label World Expo to get a better idea of the landscape, with a particular focus on:
Home and kitchen (which is the most sought-after category among sellers on Amazon)
Health and personal care (the third-fastest growing e-commerce sales category this year)
Food and drink
Pet supplies (one of the most successful categories on Amazon)
Clothing, shoes, and jewellery
Toys and games
Tech and electronics
CBD and vape
Office supplies
…and more.
The event also celebrates some of its exhibitors with its own awards show, celebrating the most innovative and best products in online retail.
Innovation and efficiency collide at the Retail Supply Chain + Logistics expo. This is an event where attendees come face-to-face with industry leaders and experts, unlocking access to the best guidance for improving and streamlining logistics, becoming more efficient, and boosting customer satisfaction.
As the logistics landscape evolves, supply chain professionals need to keep on top of the latest in groundbreaking transport technologies and innovations, all the way to warehouse automation, in order to be equipped for the future. That’s what this event is for.
With 200+ exhibitors, over 50 seminars across the two days, and more than 5,000 visitors, the Retail Supply Chain & Logistics Expo is a must-attend for supply chain professionals all over the world.
Technology is an extremely fast-paced market, and the Smart Retail Tech Expo enables 3,000+ retail professionals to find out what’s the next big thing on the market, and how best to move forward to remain competitive.
Join in the event to witness demonstrations of the newest tech on the market, interact with peers, and learn from experts. The innovative exhibitors will be showcasing ways to improve operations, enhance the customer experience, drive growth, and enhance safety.
The Smart Retail Tech Expo is for key decision-makers across independent retailers and global chains alike. This is where retail innovation happens.
The E-commerce, Packaging & Labelling Expo shines a spotlight on the latest in sustainable packaging solutions, trends, and innovations. Over 3,000 visitors are expected to join in and learn more about this rapidly-evolving market.
The event will showcase:
More eco-friendly packaging materials
Innovative labelling technologies
New fulfillment solutions
Waste reduction strategies
Boosting the customer experience
…and more.
This event is all about supporting sustainable growth in a rapidly-evolving, increasingly complex market.
To get tickets for the E-commerce, Packaging and Labelling Expo in London, click here
The London Business Show
The Excel hosts the world’s largest business in November. The award-winning London Business Show brings together over 25,000 attendees, who flood in to find the support and resources they need to improve and scale their businesses.
Visitors will gather advice from experts and peers alike across the two-day event. With over 200 seminars and 500 exhibitors, there’s loads to see and learn about. The event includes:
Speed networking: Quick-fire networking sessions to allow you to connect with fellow professionals.
Industry-leading exhibitors: Exhibitors will be showcasing their latest products and services.
Masterclasses: Experts are on hand to offer mentorship and in-depth advice.
Want to propel your business to the next level? That’s what the London Business Show is all about.
For most of their careers, procurement and supply chain leaders have operated in what might be termed “peacetime conditions” –…
SHARE THIS STORY
For most of their careers, procurement and supply chain leaders have operated in what might be termed “peacetime conditions” – globalised markets, relatively stable politics and just-in-time models optimised for efficiency. Well, that era is well and truly over. To that end, we were honoured to be invited to September’s Exiger Executive Forum in London, a gathering of procurement leaders, financiers and politicians to see how procurement leaders can navigate a new phase of supply chain revolution: ‘war-time readiness’…
18/9/2025. The scheduling of the Exiger Executive Forum couldn’t have been more timely. Just a week ago, NATO planes downed Russian drones over Poland. Saturday will see three Russian fighter aircraft enter Estonia’s airspace without permission. Sunday will see fighter jets from Germany and Sweden scrambling over the Baltic Sea to intercept and track an unidentified Russian surveillance plane. These are perilous times.
The Re-Arm Europe programme, backed by more than €800bn in funding and EU initiatives such as EDIP and ASAP, is addressing these concerns by placing the EU onto a wartime footing. However, this is not simply about tanks, jets and missiles – its impact will ripple far beyond defence primes. From chemicals to chips, logistics to software, sectors once peripheral are now central to Europe’s security as their supply chains edge towards the frontline.
From efficiency to fragility
September’s Exiger Executive Forum is made up of three exceptional leaders: Tobias Ellwood, former MP, soldier and Chair of the Defence Select Committee from 2020 to 2023, who brings a defence and policymaker’s view of Europe’s readiness; Faysal Rahman, Head of Defence at Deutsche Bank AG, who is strategically placed regarding the unprecedented EU defence spend and Koray Köse, Chief Analyst and Founder of KOSE Advisory, senior fellow with GLOBSEC, futurist, technology and AI evangelist and former Gartner Analyst and Supply Chain Executive, who connects geopolitics, AI and supply chain resilience at the sharpest edge of disruption with his massive global audience. Their host is Exiger’s Tim Fowler.
At the latest Exiger Executive Forum, the group tackles how wartime economics redraws supply networks, creates new critical suppliers and redefines what resilience and readiness mean for global supply chains already under significant pressure, where the impact of the Re-Arm Europe programme is but another stress test. After all, if your suppliers are suddenly required as part of the war effort, or are considered security risks due to their location, how will you replace them?
Be prepared
“You should definitely prepare,” Ellwood reveals. “What would happen, if say London didn’t have water or electricity for 72 hours? Who would you turn to? These are the questions we need to be asking ourselves. And once you get your mindset around those sorts of things, you can start preparing yourselves more widely for being able to procure in these difficult environments. Where are your supply chains leading? If they all go to China, then where’s your plan B?” he posits. “That might take you to Canada who are ready with a lot of the minerals, say, but the processing capabilities there are woefully behind. So there needs to be some direction, some vision, certainly some strategy to say we need to think of these things were the proverbial to happen. These are very difficult, but important questions and I think it’s really very wise for us to now consider them, however dark.”
War-time readiness is going to massively impact supply chains across all sectors, but are procurement leaders ready to respond when wartime economics collide with fragile, globalised supply chains? Köse, expert supply chain and technology strategist, pulls no punches. “No, they’re not, and it’s not only their fault, it’s the fault of the economy. We work in a way where you look at quarterly reports and three-year plans because the worst thing for a CFO is for uncertainty to be built into the budget. They hate that. So, what they minimise is that uncertainty in the budget that then reflects into stiff procurement and supply chain targets, which reflects into savings targets. However, targets should always be focused on value maximisation and if you don’t get that, you should get out of procurement and supply chain.”
Procurement’s historic back-office status, Köse argues, has left organisations exposed. Risk has been a KPI, but not fragility or resilience. “We’ve always measured cost, quantity, quality,” he details. “Never fragility or resilience. That must change.”
The numbers he cites are sobering. In Germany, it would take until 2121 to rebuild stockpiles of ammunition back to 2004 levels. “Nothing works without security,” he tells the room. “And nothing works without supply chains. Procurement is no longer about buying things at the lowest cost. It’s about national resilience.”
“Most organisations only invest in resilience after the last shock,” offers one audience member. “The problem is that resilience looks like an insurance policy. Nobody wants to pay for it until it’s too late,” he continues. “Resilience also means securing skills, not just materials,” declares another. Both perspectives reinforcing a central theme: procurement must expand its definition of resilience, from materials to people, from efficiency to adaptability.
No one will escape
The forum is clear that wartime economics will not stay within the defence silo. Energy, pharmaceuticals, FMCG and tech will all feel the squeeze. Köse cites the EU’s Critical Raw Materials Act, which sets ambitious targets for mining, processing and recycling within Europe. “If you’re a CPO in pharma or FMCG, don’t think this won’t touch you,” he cautions. “Aluminium, cobalt, lithium – these are not just defence issues. Inflationary pressures, resource competition and talent shortages will hit everyone.”
According to Köse you first need to establish security and the visibility into supply tiers, to be able to control your supply chain. “Because supply chains define your economic success, which then bolsters the social fabric and so on. The ripple effect. “And when we’re thinking about supply chain, we have always underestimated the role that we played in this because we have always been pushed in the back office. But now it’s the flip side. Why? Because of those unprecedented events such as COVID. ‘Supply chain, can you please help us? We need PPE, we need availability of vials for the vaccine.’ And then Ukraine happened, and then inflation happened, and then AI. Suddenly, the CPO and the CSCO are both under pressure and the focal points. This is the time to act and not to sit and wait.”
Procurement’s new KPIs: fragility, resilience and agility
So, what does resilience look like in practice? Köse suggests that the three converging levers: people, process, and technology are now complemented with integrating politics and economics – without the amplification resilience remains an illusion. He also warns against procurement’s obsession with cost. “It’s not cost management anymore. It’s revenue protection and maximisation,” he argues. “That means funding hidden champions, backing innovative startups and leveraging the financial sector and banks to unlock capital.”
The technological revolution is creating both the problems and the possible solutions when reshaping procurement and increasing resilience. “We are still coming to terms with unmanned warfare,” Ellwood explains. “Simple drones costing a few hundred pounds are neutralising tanks worth millions. That changes procurement priorities overnight. It’s about volume, adaptability and speed. The lesson for corporate procurement? Traditional innovation cycles are collapsing. From 3D printers producing drone parts on the Ukrainian frontline, to Boston Dynamics’ robotic “dogs” potentially repurposed as weapons, procurement leaders must think beyond cost and consider adaptability as a strategic metric.”
Even with capital and innovation, Europe also faces a coordination problem. Faysal Rahman, Head of Defence at Deutsche Bank notes that “27 countries, 27 defence ministers, 27 bespoke tanks are creating inefficiencies. Soft EU guidance on joint procurement has yet to deliver real standardisation”. Ellwood illustrates the absurdity with examples: British artillery pieces unable to fire Lithuanian shells; aircraft unable to use interchangeable refuelling systems. “There is no commonality in NATO beyond small-calibre bullets,” he warns. “That is madness in this day and age.” For procurement leaders in every sector, the takeaway is simple: fragmentation kills resilience. Standardisation, interoperability and collaboration must be procurement priorities.
Mind the gap
So, how do we bridge the gap between the governments involved in these programmes and the commercial organisations? What advice can we give commercial organisations when they’re talking to government and vice versa? How can government help? “I think collectively you need to work out yourselves what you’d like to see happen rather than waiting for it,” Ellwood explains. “I’ve spent 20 years in parliament and in government and there’s an awful lot of reaction and ‘working the day’, not looking at the bigger picture, not looking at long term.
“Half the problems we’ve got now, including recognising where our rare minerals should come from is because China is very good at looking ahead 34 years. It’s always a lot easier if you are the dictator and you’re going to still be in power in 34 years, but for a parliamentarian, for a government and for a minister, you’re actually looking at the electoral cycle. My advice would be collectively work out your recommendations and then seek good advice from the people that can influence the decision-making. The ones that when all the meetings are finished, stay up late around the fire with the prime minister and work out what we should actually do. When you want thoughts to be shared it’s more powerful and has more clout, if collectively you work out what your recommendations are, slightly ‘across the table’.”
Financing resilience: banks stepping in
If fragility is a major problem for war-time supply chains, finance is certainly part of the solution. For procurement leaders, the implication is clear: access to finance is becoming a core enabler of supply chain resilience, hence the €800bn Re-Arm Europe fund. But agility is also essential. Unlike slow governmental RFP processes, banks are innovating with guarantees and bespoke lending models to get cash where it’s most urgently needed.
Rahman explains how capital is now being redirected to strengthen the supply chain itself – not just the primes at the top. “It’s not only large corporates that need capital,” he reveals. “It’s the smaller suppliers who are critical to the ecosystem. If one of Lockheed Martin’s 1,050 suppliers fails to deliver, the entire F-35 programme is affected. That’s why we struck a €500mn deal with the European Investment Bank specifically to fund SMEs in defence supply chains. Demand has been overwhelming. We closed that deal just months ago,” he notes. “And already 70% of the capital is gone.”
Conclusion: preparing for the next shock
From finance to fragility, drones to data engineers, one theme echoed through the Exiger Executive Forum: resilience is now procurement’s ultimate KPI. Rahman illustrates: “We’re starting to factor in these black swan events that are unlikely to happen in theory, but are becoming more and more common in practice.
The one thing that is extremely challenging is the uncertainty. If you look at any deal-making, whether it’s acquiring a company or giving a loan, the number one ingredient for making a deal is confidence. If you don’t have confidence, you can’t make that deal. That’s what we’ve started grappling with because the last three to five years have seen a lot of unprecedented events. How you manage that is really important. We’re also looking at issues around cybersecurity becoming a lot more prominent in the defence industry. If a missile or a satellite gets hijacked, how do you manage that risk?”
For procurement leaders, the war-time readiness challenge needs us to prepare not just for yesterday’s disruptions but for tomorrow’s ‘unthinkable’. As we’ve discussed, that means rethinking metrics, partnering with finance, investing in innovation, and engaging with government. Because in an era where geopolitics and economics collide, procurement isn’t just about sourcing. It’s about securing the future.
At Kinexions 2025, Jennifer Roberts, Supply Chain Leader, IBM who talked us through how the supply chain is transforming at the global giant
SHARE THIS STORY
Jennifer Roberts, Supply Chain Leader at IBM, is visibly buzzing as she shares her favourite Kinexions moments so far. “Kinexions is really exciting,” she says, having flown in from Raleigh-Durham, North Carolina to be here. “The first thing for me is getting to see the people I work with at Kinaxis who help advance the solution within IBM,” she explains. “We have a great account management team that’s helping us look to the future. And the energy here is always exciting. They really are a motivating company when it comes to thinking about the future. I’m really thankful that IBM invested in the ability of our teams to join the event this year.”
Roberts and IBM’s C-level executive suite for supply chain are located at Raleigh-Durham’s Research Triangle Park where IBM has a large facility covering 600 acres. “It’s a good place to be,” she says. “But a large part of my team is broadly located throughout the US in Poughkeepsie, New York, Rochester and Minnesota. And then we also have a team down in Guadalajara, Mexico. The global supply chain is located everywhere, but the people I work with are primarily in those locations.”
Roberts leads Demand Planning Operations for IBM’s hardware manufacturing division, supporting mainframe, power, and storage products across both internal and contract manufacturing. She supports transformation efforts within the Demand Supply Planning and Inventory organisations.
Supply chain transformation
Roberts specialises in configuring and modelling planning architecture in Kinaxis and SAP, translating, automating and transforming business processes, while identifying and collecting the relevant data from various large unstructured data sources. Her goal is to optimise supply chain processes and tools, reduce costs, improve efficiency and enhance customer satisfaction.
The words “revolution” and “transformation” have embodied the discourse at Kinexions and these are two concepts that play out in a major way at IBM. “Our business is all about transformation,” she explains. “We are constantly looking to evolve to solve a variety of different areas of opportunity. There’s certainly never a day where we aren’t thinking about what the next disruption may be. And so within our organisation, we focus a lot on resiliency, protecting our supply chain and ensuring we can deliver quality to our clients.” Indeed, IBM onboarded Kinaxis around five years ago to help transform Demand Planning and Supply Planning. Kinaxis Maestro provides IBM with the transparency needed to see how changes in demand and supply affect each other, utilising the most current data to run multiple concurrent scenarios.
AI in supply chain
IBM’s supply chain transformation efforts are currently focused heavily on AI. Of course, IBM has been leaders in the AI space for quite some time with the Watsonx products, but supply chain is considered client zero within IBM for that platform. “We are focused on efficiencies in the organisation, digital transformation, developing digital twins and taking enterprise data and bringing it together so that we can orchestrate a plan that is visible to all through one source of truth,” she reveals. “And that’s something we can all execute against seamlessly.”
“Everyone wants data in real-time. Everyone is looking for accuracy of data. They’re looking for answers to problems faster than we’ve ever been able to perform before,” she explains. “When the next big diversion comes, the next big distraction, we need to be able to quickly align ourselves, not just within the supply chain, but upstream with our sales organisation, who are feeding us all the sales opportunities and giving us insight into where the business is going. And then our downstream suppliers need to be equally connected. So, we partner with those organisations to ensure it’s all very seamless and that our data flows in both directions so we can manage results. So, one of the advantages of our internal AI supply chain tool, which we call CSCA 360 (Cognitive Advisor), is to get a 360-degree view of the world considering all those products. And access is a big part of that because we run our S&OP and MRP (Material Requirements Planning) processes through that tool, along with our inventory management process as well.”
According to Roberts, the biggest opportunities for Supply Chain at IBM lay within ways to mitigate disruptions earlier, boosting resiliency and agility, while protecting the supply chain. “There are things that hit us between the eyes at the last minute, and we have to be as responsive as possible to solve those problems. Data insights and being able to assess them proactively, is so important. And that’s where I see our organisation heading more strategically, through taking the data, ingesting it faster, making decisions on it, using generative AI and focusing on allowing people to dig into the data more quickly and get answers on information they’re seeking. We’ve been using agentic AI for years, but we’re really starting to dig into what it can do for us now in terms of impacting productivity.”
The human touch
Although Kinexions has been showcasing transformation and technological revolution it has also stressed the importance of work culture, something vitally important to Roberts. “Our leadership drives the mindset of transformation being at the forefront of where we’re going, in order to keep up with the demands of the future,” she tells us. “We’re always being asked to look at where we can create opportunities within the business and not just taking the leadership’s advice on what we should be doing. We look to all our employees and get their ideas from the bottom up; deciding whether or not there’s business value that can be returned from things that aren’t always visible.
“I think the most important part of your business is your people. Without having the ability of your people to be transparent in where they see opportunities, you really are going to hold yourselves back. Keep an open mind, ask a lot of questions, listen closely. I’m always told you have two ears and one mouth. And I think as a leadership team, you should allow your employees to come forth with ideas, plus, we need to think about why they are suggesting them – well, it’s because they’re impacted every day by what’s going on around them. So, listen.”
Brent Wilson takes time out at Kinexions 2025, to talk us through rapid change in supply chain operations at Qualcomm
SHARE THIS STORY
Over the past five years, supply chain disruption has been relentless, causing many companies to rethink how they handle ongoing delays and uncertainty. Few companies have undertaken a transformation as profound as Qualcomm, a multinational corporation that designs and develops semiconductors, software, and services related to wireless technology.
At the heart of that transformation is Brent Wilson, Senior Vice President of Global Supply Chain Operations, who joined the tech giant when supply chain volatility was at its peak. Speaking at Kinexions, the flagship supply chain conference hosted by Kinaxis in Austin, Texas, Wilson shares Qualcomm’s transformation story.
A full change in thinking
“When I joined Qualcomm,” Wilson explains, “they had lost control of the supply chain. There was no confidence in being able to promise orders to customers, and there was no real connection between the many parts needed to build a working product.” During the chaos of COVID, that was a wake-up call for the business.
Tasked with rebuilding the entire supply chain, Wilson implemented a comprehensive sales and operations planning (S&OP) process powered by Kinaxis Maestro, a process that went beyond software implementation; Qualcomm required an organisational and cultural shift.
“Up to that point, supply chain was seen as the supply chain team’s job,” Wilson explains. “We made a conscious effort to get everyone involved to get them to understand the process. This meant every department was going to have a say in what the data should be. And I think that really alleviated some of the fears.”
That shift in mindset allowed the entire business to see the supply chain as a shared responsibility. But what truly accelerated Qualcomm’s evolution was the technological backbone of Kinaxis Maestro.
Real-time impact
“The power of Maestro is its concurrency,” Wilson says. “The visibility allows us to have conversations around what might happen at the leading edge. In some cases, it allows us to change where we might point a particular design or take a softer approach into a market.”
Qualcomm’s business has evolved dramatically in recent years. Once focused almost exclusively on handsets, the company now operates in diverse markets including automotive, compute, XR (extended reality), and hyperscale servers. These sectors operate at different speeds, with different expectations and constraints. “Having better control of our supply chain means we can enter these markets flawlessly,” Wilson explains. “We can service the customers at a very high level from the very first day we start shipping, all in an efficient and cost-effective manner.”
Maestro enables Qualcomm to model what-if scenarios, evaluate long-term constraints (some as far out as three years), and even make early calls about where to push or pull investment. Wilson details: “We’ve had cases where we planned to go hard into a market, but the data showed a constraint coming years down the line, so we changed strategy. That kind of foresight was unheard of at Qualcomm before Maestro.”
Letting the results speak
Wilson’s metrics for measuring success might be simple, but that doesn’t make them easy to achieve. The first is response time — how quickly the company can commit to a customer order. The second is accuracy — how reliably they hit that first committed delivery date. “When we started tracking the metrics before the planning system, we were at 65%. Now we’re over 95%,” Wilson says.
Those gains are not only operational but also strategic. For many, supply chain disruption has become the norm. The organisations able to respond quickly and reliably have a distinct competitive advantage. Wilson believes that’s exactly what Maestro has unlocked.
People-powered transformation
While technology has been central to the change, Wilson points out that tools alone aren’t enough. “You can have the best systems in the world,” he says, “but if your people aren’t behind it, it won’t work.” To that end, Wilson and his team invested heavily in alignment. They mapped out roles and responsibilities, built transparency into data-sharing, and emphasised the principle of one source of truth. That meant breaking down silos and agreeing on common data sources, even when the data didn’t originate within Wilson’s team.
“There were fears,” he admits. “People thought this new process would take control away. You see, you have to convince people that this is going to be better for the corporation. I always say supply chain is a team sport, so it’s important to make sure everyone understands their role.”
Kinaxis became a strategic partner in Qualcomm’s transformation. Maestro’s ability to unify planning across time horizons and business functions made it the right fit for a company with Qualcomm’s complexity.
Making Kinexions
At Kinexions, Wilson finds true value in the network. “The presentations are great,” he says, “but the real value is found in the peer connections. It’s good to hear how others are implementing Maestro at different stages and to get some references from what people are going through.”
Kinexions isn’t just a stage for Kinaxis to show off its AI-driven platform. It’s a gathering of supply chain professionals all facing similar pressures: geopolitical volatility, inflation, talent shortages, and the increasing demand for agility. Wilson sees opportunity in all of it, especially when it comes to technology. He says, “The things that are being introduced with AI are really exciting, and I think we’re just tapping into the potential of what that can be.”
For Qualcomm, the transformation is ongoing, but there’s a clear trajectory that goes beyond the supply chain team. The whole organisation approach provides greater visibility, greater agility, and a deeper understanding of how supply chain touches every corner of the business.
We sat down with Abe Eshkenazi, CEO of ASCM, to dig into the organisation’s focus points, and how CHAINge is addressing supply chain’s needs
SHARE THIS STORY
Tell me a bit about your background, and how you got into supply chain.
Early in my career, I spent quite a bit of time in operations and materials management. We didn’t call it supply chain back in the day – it went by a number of different terms. Not surprisingly, given my role within ASCM, I worked closely with supply chain professionals, not only to elevate the role of the supply chain professional, but to understand the impact that supply chain has on business and society.
At ASCM, we’re focused on not only supporting that competent, capable individual, but ensuring that organisations are responsible in terms of using supply chain to really enable consumers and patients to get what they need at a reasonable price and reasonable time. This is what supply chain is about. My background combines that business management education and deep engagement with supply chain professionals. This gives me a strong appreciation for not only their challenges, but the opportunities the field faces today.
Tell me about the planning for CHAINge NA this year. What were you looking to achieve when putting ideas together?
Today, supply chain professionals are trying to balance efficiency with geographic diversity and political resilience. They’re trying to put those things together and identify what would make an individual do their job better and exchange that information with others. So our planning is centered around a key theme, which is: how do we equip supply chain professionals for what’s next?
The systems that we built for speed and cost optimisation are under stress right now. They’re struggling under the weight of complexity, volatility, consumer demands, and all the disruptions that we’re facing today. We’re being called today to rethink not only how quickly and cheaply we can move things and get them to the consumer, but how responsibly, transparently, and resiliently we can operate today. Our hope is that the engagement part of the event enables individuals to exchange information and walk away with insights and actionable strategies that can be taken back to their organisations and implemented. We’re truly looking for that engagement from the attendees. This is an event for the attendees, by the attendees.
It’s also about making the contact and relationships that we all depend on. We’re all seeking opportunities and examples of organisations that have done it better or have responded easier to the challenges that we’re facing today. This provides individuals with an opportunity to engage. We had an opportunity to do this at our European event, after which attendees overwhelmingly indicated that the engagement part – the opportunity to exchange information learned from each other – was a key element of the event itself. We’re trying to replicate that, but with the amount of issues that the US is facing versus the rest of the world, the topics are going to be a little bit different here.
What are the core topics covered at CHAINge NA that you think are most helpful for supply chain professionals?
We need to take a temperature of the current environment, and not surprisingly, we structure the event around several core themes that we’re all facing today. First, resilient and agile supply chains. The adaptability that’s required today is unlike any time that we’ve ever faced. We’ve had disruptions before, and we’ve responded as an industry. Today, we’re continuing to respond, but the pressures on these individuals due to day-to-day uncertainty has created a very different environment.
The second core topic is emerging technologies. As the focus on resiliency and agility becomes much more critical, there are only a few ways to gather the data necessary to enable organisations to make informed decisions. Not surprisingly, AI, digital twins, and a whole host of scenario planning technology tools are a focus for a lot of organisations today. Digital transformation is happening in almost every organisation to shore up their visibility, their transparency, and their traceability.
Also, advancing sustainability practices. We can’t forget that at the end of the day, we still need to be sustainable as an industry. This has been a huge focus within supply chain. It’s taken a little bit of a backseat in the current environment, but organisations are still focused on ensuring that they are sustainable and ethical in their business practices. Lastly, no discussion can be had without understanding what the talent availability is, what their capabilities are, and whether we are ensuring that we do have the right talent.
How important is collaboration (accelerated by things like CHAINge) in supply chain, especially as the landscape becomes more complex?
In today’s environment, as we focus on visibility and on connecting all parts of our supply chain end-to-end, we understand the demand signals clearly so that we can address them appropriately. Collaboration is no longer optional – it’s essential. No single individual organisation can solve today’s challenges on their own, whether it’s navigating geopolitical tensions, managing risk in a global network, or even driving sustainability. The solutions demand cross-functional and industry collaboration. It used to be that the Chief Supply Chain Officer in the back room was only called upon when there was a crisis. Well, I think we’ve got enough crises today that we need to push that individual into the front office.
First, we need to enable them to use their voice at the table to advocate for appropriate supply chain practices, but also in combination with a wide range of other roles. These are the teams that are now addressing these issues. It’s no longer just a supply chain issue; it’s an organisational issue. It’s a societal issue that we now need to address, and there’s only one way to address that; that’s through collaboration within the organisation, as well as with your partners, your vendors, and your vendor’s vendor. This is a very dynamic environment today, and enabling organisations to have that complete visibility and connectivity is critical.
There’s been a lot of talk about a shortage of talent across supply chain; how big an issue is this, from your perspective? And how can it be overcome?
From our perspective, it’s one of the defining issues of our time. As supply chain has moved from the back office to the boardroom, so has the demand for skilled professionals. More often than not, supply chain people come out of finance or engineering. In today’s environment – a very diverse workforce – digital natives are coming into the workforce. They’re not only adaptable, but very comfortable with modern technology. It’s a little bit of a reverse from the leadership that we have in supply chain today, that may still be using that Excel spreadsheet on their systems. Supply chain has the demand for those skilled individuals.
To address this, we’re focused on a number of things. First, expanding the awareness of supply chain as a rewarding career path, which our salary and satisfaction surveys confirm. Secondly, talking openly about investing in ongoing professional development. We’ve been to a lot of conferences and whether we’re talking about AI, sustainability, or disruptions, at the end of the discussion, it always comes down to people. We should be talking about the people at the beginning of the discussion as opposed to the end of it. We need to create that opportunity for individuals to see that they can not only make a difference, but that their voice is heard and followed on within their organisation. That’s what we’re preparing supply chain professionals for.
We need to provide an inclusive workplace that attracts and retains that diverse talent. As I indicated before, individuals coming into the workforce are digital natives. They’re very adept at AI and they’re more than willing to jump in with the technology. We need to enable them with problem solving, critical thinking, and experience on the job. I couldn’t be more excited about the individuals coming into the workforce today and the focus, and they’re able to change the world through supply chain.
How can supply chain professionals approach the challenge of ever-changing regulatory requirements?
Financial markets and supply chains do not like uncertainty. We like certain demand signals so we can ensure that our supplies are appropriately managed. Supply chain professionals need to have robust systems to monitor changes and provide that data, or the regulatory information and policy individuals reporting become significant. Among the concerns that we have is that more often than not, it’s become regulatory or policy and it becomes a checklist. Part of that concern is whether we’re really focused on really making a change, or focused just on those compliance checklists that often drive down to minimum effect.
Today, technology helps, but so does developing a culture of compliance and resiliency. Once again, collaboration matters, sharing best practices across industries, and enabling individuals to understand that there are ways to respond to the regulatory and the policy changes.
What are some of the most exciting innovations happening in supply chain today?
I think the combination of the people and technology is what’s going to make an exponential difference. On the technology side, tools like advanced analytics, AI, and digital twins are transforming how we forecast, manage risk, and build resiliency. The real innovation is combining cutting edge technology with a highly skilled, adaptable workforce. I heard a fantastic quote the other day: ‘AI is not going to take your job; an individual using AI is going to take your job’. That’s where the focus is right now – enabling individuals to use technology to really leverage that and enable organisations to be much more responsive and agile, as they address demands.
The two-day event (9th-10th September) offers attendees all the tools they need to improve their resilience and adaptability.
SHARE THIS STORY
Be the CHAINge you want to see in supply chain, and join fellow supply chain professionals at CHAINge North America. Located at the Greater Columbus Convention Center, in the heart of Columbus, Ohio, the two-day event (9th-10th September) offers attendees all the tools they need to improve their resilience and adaptability.
SupplyChain Strategy readers receive an exclusive $200 discount when registering for CHAINge North America, by using code SCS200
The event gives attendees access to a rich agenda of learning opportunities, covering topics such as:
Supply chain digitalisation
Data visibility
Risk and resilience
Future-proofing supply chains
Woman in supply chain
Harnessing AI
And much more. Those attending CHAINge North America join their peers for two days of interactive learning, lively discussion, and novel ideas to drive change in their own supply chain.
All supply chain professionals and executives are welcome to become part of the movement and discover the latest in supply chain innovation.
Register today and use our exclusive discount code: SCS200
As well as eye-opening talks, CHAINge North America attendees gain access to:
10-minute innovation tech showcases
Educational breakout sessions
Use case theatres
Industry Q&A
Join your fellow professionals on the 9th and 10th of September for this industry-leading event. Register now and use code SCS200 for $200 off the cost.
SupplyChain Strategy attended July’s Exiger Executive Forum to hear from the best and the brightest in the industry.
SHARE THIS STORY
Supply chain resilience is one of the most pressing concerns of modern business, whether executives are aware of it or not. That was the central theme of the Exiger Executive Forum held on July 23rd 2025. Titled Supply Chain Sovereignty in a Fractured World: Winning the AI and Geopolitical Race for Resilience, the event brought together business analysts, CEOs, supply chain and procurement executives, academics, and politicians for an open discussion around supply chain sovereignty and the urgent need to secure supply chains across myriad industries and territories.
As geopolitical events, trade wars, and threats to globalised networks threaten to destabilise global and local supply chains, the case for supply chain sovereignty, which is an organisation’s ability to control its supply chain and minimise dependence on external suppliers, becomes increasingly stark. However, a myriad of stakeholders must come together to enable organisations and nations to gain independent control of supply chains, and collaboration between industry, government, and academia is essential.
Three guest speakers joined Maria Villablanca, CEO and Co-Founder of Future Insights Network, each representing voices from within politics, business, and academia: Tobias Ellwood, former UK Minister and Chair of the Defence Select Committee; Koray Köse, CEO and Chief Analyst of Köse Advisory, Senior Fellow at GlobSEC Geotech Centre, and Board Member of Slave-Free Alliance; and Karsten Machholz, Professor for Supply Chain Management and Strategic Procurement at University of Applied Sciences, Wuerzburg-Schweinfurt.
The discussion exemplified the discordancy of priorities and perspectives among senior voices from all angles regarding security, economics, policies all impacting value chains, albeit with a shared willingness to engage in secure, competitive, ethical and innovative supply chains, fuelling businesses and economies through heightened volatility in a fractured world that is recalibrating through the era of reglobalisation.
Supply chain sovereignty: Bridging political understanding, and urgency
“It is a dangerous world that we’re entering,” Ellwood warned. “If I ask you ‘Do you think the world will be safer or more dangerous in five years from now?’, I think we’d all agree in which direction it’s going. We have to then ask ourselves how we prepare for that.” To that end, Ellwood believes an increased focus on supply chain sovereignty is both an economic and military imperative.
For Ellwood, the central issue is limited understanding, both public and private, around the urgency presented by the current risk and threat environments. Through the combination of limited knowledge around supply chain complexity and an election cycle-focused impetus to enact vote-winning policies, he believes the political class lacks both the nous and urgency to prioritise supply chain sovereignty.
“After 20 years in politics, I can safely say that many politicians are simply unaware of what’s coming over the hill,” said Ellwood. “The tide took me out to the last general election, and so I went from helping to craft and nudge policy and encourage Britain to move forward to then scrutinising what we were doing, not just at home but internationally. Now that I’m outside of politics, I continue doing those same things.”
The necessity for political engagement is not lost on Köse, who through his own experiences of researching, advising and leading supply chain organisations, has been advocating for supply chain resilience as a top line driver for economies and companies, has equally encountered the depth of that disconnect.
“At an early point I realised that geopolitics is the key denominator for all value chains and all of us in this context,” he said, adding that work is overdue but starting to be underway to bridge this gap. “The London Defence Conference, as one critical congregation, is key for you all folks to be aware of. Not only because of what they do in terms of bringing the politicians into one room to debate some of the most fierce topics of the day, but it’s all about convergence. Bringing in supply chain leaders, policy makers and technology folks with a direct approach to debate.”
Villablanca noted that Ellwood’s presence was indicative of a gradually shifting tide, however. “It’s not lost on me that here we are in this panel, talking about supply chain, and we have a former politician with us,” she said. “That is very different to some of my earliest supply chain conferences where we didn’t see that, so it’s a sign of the times. Set the scene for us around why you’re here and why it’s important to discuss the geopolitical situation vis-a-vis supply chain today.”
“I spent most of my time in politics trying to strategise, trying to go four or five chess moves ahead, and I found I was on my own,” Ellwood replied. “Politicians operate for the day, for the here and now, the election cycle; the news cycle is what keeps them busy. They’re not thinking about these things and yet the world we’re now seeing in everything… everything is being weaponised because that is the change in the character of conflict.
“But today, from my perspective, I see the world splintering into two spheres of hugely competing influences. If you look at the number of countries that have signed up to China’s One Belt One Road initiative, you’ll see that many of them are either opting or hedging their bets as to where things go.
“To make matters worse, our exemplifiers of what democracy looks like aren’t in a good place. We see what’s going on in America, British politics and so on, and Europe and America are not on the same page. We aren’t promoting global law in the sense that we had a sense of determination that we had when organisations were set up in 1945. Other nations are getting together and realising that there’s an opportunity to exploit the wobbliness of our world order and do things their own way.
“That’s where the mechanisation of just about anything comes in to cause us economic harm, to sow political discord from afar. It’s very easy to do and becoming easier simply because of the openness of our society. It means, from a rudimentary perspective, anything you do can be weaponised against you.”
“It’s very easy, from afar, to then limit your supply chains and thereby limit your capabilities. There are countries that specialise in sowing economic discord from afar. They understand and learn and know supply chains better than we do, and they can work out which missing pieces will cause our assembly lines to grind to a halt.”
That lack of preparedness, he says, is an impediment to putting the nation on a footing that could support a war effort on the scale of the World Wars.
He continued: “There’s also the prospect of preparing for war, which means that we are suddenly spending more money on defence. Our ability to switch on the supply chain levers to support military capability is not there. This is why companies that have no connection with the defence world need to think about the services they provide that might have a military bearing. In five years time, you may be called upon to do exactly that.
“That is the mindset we now need to get into. Security and economy are one and the same now, and that’s what we need to learn.”
AI, foresight, and risk strategy
The conversation then shifted to the business side, where securing critical supply chains powering key technologies such as AI, defence and security, biotech, energy and quantum computing has become a more pressing concern in the wake of a range of global disruptions through the early 2020s.
Along with broad supply chain breakdown during the COVID-19 pandemic, the geopolitical environment has become more fraught. Escalating trade wars, the imposition of sweeping import tariffs in the US and heightening tensions between America and China have thrown globalised networks into question. Alongside those challenges, Environmental, Social and Governance (ESG) directives have placed an increased onus on supply chain leaders to sanitise their supply networks against modern slavery, conflict minerals, and indirectly sourcing materials from rogue nations. The case for establishing redundancies in supply, as well as heightening visibility on an end-to-end supply basis, was thus clear amongst the panel.
“Koray, you work with a lot of different companies,” began Villablanca. “Do you think there’s a mindset issue where politics and commerciality need to come together to realise the common goal and create resilient supply chains?”
“Directly, there probably is a mindset issue,” Köse replied. “I think there is a lack of clarity about the importance of geopolitics’ impact upon supply chains, and there is certainly the capability issue of understanding the context of geopolitics.” He then elaborated on the challenge by highlighting shortfalls in companies’ predictive capabilities.
“Companies operate with risk dashboards,” he continued. “Sometimes it’s just red, yellow, green, and that’s all you have. They have a few key risk indicators like financial compliance issues, quality issues, performance issues, but you never see strategic foresight. It’s retroactive, based on historical numbers. If you look at a production line it might say, ‘We didn’t have an incident for 80 days’. What if somebody were to say, ‘We won’t have an incident in the next 100 or 80 days’? You don’t see that in production; it always looks backwards because it is built on the past.
“A big problem in a lot of the military complex, and in politics, is thinking that the next war will be like the last one. They cannot necessarily understand that asymmetric, hybrid and proxy warfare is really where things are going, and the same goes for technology. Supply chains are often built on yesterday’s technology.”
To then end, he believes supply chain leaders should be more forthright in leveraging their profound influence upon business operations: “In supply chain, we see the conversation about having a ‘seat at the table’ for decades now and I always say, ‘Just bring your own freaking table’, and invite everybody to it. Everything, every cent in an organisation, goes through you. Own that leverage and don’t run after them, invite them to come to you. Your table is where value is generated, secured and innovation and competitiveness are established. You hold the fate of the future.”
As to politics’ place within meeting this challenge, Villablanca asked Ellwood whether the political sphere could be doing more to shape the corporate agenda.
“Yes, and that last point you said is the most critical; recognising that there is a massive risk, that this is a very different world that we’re now facing, and I expect the point that’s really being made is the absence of politicians,” he said. “The politicians themselves need to be told what we need because their expertise in understanding this arena is poor.
“China now owns the periodic table. If you are into silicon wafers, where’s your serum going to come from? If you’re into magnets, where’s your Europium going to come from? You need to know this sort of detail, and it’s not just you yourself. It’s your suppliers and the suppliers of your suppliers, too.”
While supply chain transparency has undoubtedly increased in recent years, he stressed that considerable work remains to realise total visibility.
“At a recent procurement event I was astonished at how many household names were unaware of what their second and third-tier partners were doing during the procurement cycle,” Ellwood continued. “They didn’t understand the vulnerabilities, down to the SMEs, of what’s going on. If the assembly line stops then that’s quite serious, but what’s going to happen because of that stress?
“There are people who don’t understand it over here, not recognising that our competitors are deliberately looking at our supply chains and working out where that vulnerability lies. It is so that Ford stops making trucks, so that pharmaceuticals stop making medicines. Ministers are ignorant about this and we need to become better at it. This is the frontline of the next war that we’ll fight, and that war is coming.”
“I would add that some can’t fathom the complexity of certain supply chains and the vulnerability and risk associated with multiple tiers within them,” Villablanca posited. “There’s probably a translation issue with regards to business and politics around supply chain.”
To this, Ellwood stressed that international government groups hold the keys to unlocking a broader understanding within members’ respective political spheres.
“The G7, the Five Eyes Alliance, this is where these conversations need to go,” said Ellwood. “To recognise this must be a priority within the western world, we now need to have an alternative source to make sure that we can build our aircraft, we can build our factories, we can build our products. It isn’t so much the rare earth minerals themselves, but it’s the processing. Setting up a processing factory for rare earth minerals takes almost a decade.”
Here, a guest interjected with a point that hearkened back to Ellwood’s own admission that politicians have an innate directive to focus on local, vote-winning issues: “Politicians recognise there are no votes in this. The average MP will say their inbox is full of ‘fix the NHS’, ‘get the roads fixed’.”
Resolving political challenges such as those, Ellwood replied, is predicated upon strengthening economies to open fiscal headroom for public investment.
“If our economy is affected by problems with our supply chains, there’ll be no money in the treasury,” he explained. “Not for health, transport, potholes, policing, defence. It’s imperative that if you want to fill the coffers, then we need to protect ourselves. You can only do that with supply chain resilience. As a politician, you’ve got to take the people with you if you want to make the case.”
Villablanca then repositioned the conversation with regards to pressing issues around sustainability.
“There’s a lot of risk associated with our supply chains that goes beyond geopolitics,” she said. “We also have climate issues, economic issues. How do we maintain sovereignty in our supply chains while still trying to pursue goals around sustainability?”
“Supply chain transparency is something that I advocated for when I was a young consultant in the early 2000s when my hair was not so grey,” said Machholz, highlighting the gradual shift in supply chain priorities around identifying the finer details across those networks. “It isn’t a new topic and in the EU we now have the Critical Raw Materials Act.
Machholz drew the conversation towards sustainability in the context of integrity and continuity. “I’m German, and what we have is engineering power. We are good at car and machine manufacturing, but we have no natural resources. We have a little bit of coal, but all other things need to be imported. There have to be some sources to get those things.
“There’s Trump and tariffs going up and down, and we have some other geopolitical tensions affecting supply. You might say, ‘Where do I source this particular thing from? We don’t really have a second source of supply, because both of these sources are located in the same geographical spot.’ Maybe both of them are coming out of China.”
For Machholz, lessons to be gleaned around forecasting with technology’s latest predictive capabilities were presented en masse by the pandemic. “If we look at COVID, almost all supply chains were disrupted and you were running out of materials,” he continued. “You needed to be much more risk alert, and this is the problem we have already touched on: not looking in the back mirror, but using your data and turning insights into foresights to see what could happen, and then being agile and adapting.
“Sustainability could be one thing, having several sources, having alternatives, but of course, especially if we’re talking about critical raw materials, critical parts or maybe patent-protected or monopolistic suppliers, we are in an ambitious situation, put it that way, to find some alternatives.”
Machholz stressed: “This is something that each supply chain manager, CPO, and CFO, needs to understand to set boards’ scenarios. I’m pretty sure with the help of artificial intelligence we can elaborate much more on our data and predict different scenarios so we can be more prepared rather than just reactive.”
Shifting from cost-cutting to resilience
Of course, supply chain executives are under siege from an enormous breadth of challenges, whether it’s geopolitics, technological evolution as both a benefit and a threat, and shifts in consumer behaviours precipitated by those same factors. Rising to meet those challenges on all fronts, especially in a business landscape that often adheres to cost optimisation and efficiency over investing in resilience, can give rise to decision paralysis or financially-stymied strategies.
Turning to Köse, Villablanca asked: “There’s a mountain of black swan events lurking around us, ready to attack at any minute. What are the things that a supply chain leader should be focusing on today to try to build resilience?”
“To be honest, I don’t think they’re looking at building resilience,” said Köse. “What they’re doing right now is cost optimisation, looking at inflation and making sure that the profit margins are going to be protected through the bottom line, not considering top line revenue maximisation.
“I think agility and economics always need to come back to top line, which basically means in the context of normal business 101 you are producing something, that there is a want and a need and a willingness to pay, and not necessarily hyper-focusing on the cost line or saying, ‘I’m not going to produce a bunch of bullshit that nobody’s going to pay for, just because I got to claim savings to my CFO’.”
“I’m going to challenge you there,” Villablanca interjected. “I think, theoretically, that’s great, but everybody in this room is running a business. We have our own boards, people above us, board directors and so on saying, at the end of the day, you are remunerated and we are all remunerated for our quotas. How do you deal with the day-to-day management of your business as well as building that kind of resilience, agility and visibility?”
To this, Köse stressed that the difference can be made by reframing how businesses examine and counteract risk. “We’re thinking about turning the tide by really embedding foresight in risk indicators. Those risk indicators need to incorporate geotechnical, geostrategic issues with foresight,” he continued before highlighting what he implied to be a tendency for organisations to bury their heads in the sand when faced with developing geopolitical challenges.
“I published an article before Russia invaded Ukraine, about Russia getting ready to invade Ukraine, that went through loads of red tape and debate internally that calling Russia an aggressor was cancelled out from the research note,” said Köse. “They said, ‘You can’t say that’ while it was pretty obvious that Russia were clearly the aggressors.
“The supply chain-focused function needs to spread out and have these geopolitical indicators, geotech-related risk indicators, and not just the last financial report from your supplier A to Z or tier one or tier two.
“We must then tie it back to the value and revenue you’re generating. Get away from this hyper focus and obsession with savings. In that context, make your analytics smarter with a bold analysis of things that you feel uncomfortable about. Think about ‘what now?’ and think about politics. I know we eradicated politics out of business as much as we eradicated many other beliefs from the conversation, but it has to come back.”
With this in mind, he proposed that cost optimisation is to an organisation’s detriment where resilience is concerned, not to its security. “Your indicators for success are not just on the cost line item or bottom line. Your priority must be on the top line. If I sell more, I can grow. With cost optimisation you can shrink yourself to death. That’s what some countries have done with political reviews where you shrink this, you shrink that, let’s shrink here, let’s shrink there. Potholes, collapsing bridges and rail systems, come because of the shrinkage of your investment budget for public infrastructure, for example. What I have found in the last decade of the sustainability high is that it actually impeded resilience, while the narrative said it was supposed to increase resilience.”
To this, Machholz highlighted the data behind Köse’s comments that resilience offers heightened growth potential than cost-cutting measures.
“There were some studies from McKinsey which showed that companies who are investing in risk management are 4.7 times more profitable than those who don’t,” Machholz shared, stressing that businesses engaged in this mindset are missing growth opportunities.
“People just fall back and say, ‘Okay, now the risk is over, COVID is over, whatever event is over,” he continued. “‘We can just go back to business as usual’. Resilience is just extra cost, extra inventory, maybe a second supply chain that needs attention, money, and people to take care of it, and they just simply don’t do it. This is, I think, one of the big threats that we are all facing.”
Exiger Executive Forum: A closer look
The Exiger Executive Forum (EEF) in London is a global think tank that brings together elite independent voices from strategy, policy, technology and business to equip leaders with the frameworks and foresight needed to navigate the multipolar era. The EEF is exclusively curated for industry experts, analysts, policy makers, and senior procurement and supply chain decision-makers through Exiger, a market-leading supply chain AI company. The next Exiger Executive Forum ‘War-time Economics: How Europe’s €800BN Defence Spend Will Reshape Supply Chains’ will take place in London on Thursday, September 18th, 2025.
Ellwood concurred that this lack of foresight and willingness to invest in protective supply chain measures leaves businesses undefended against interruptions both foreseen and not. “We need to prepare ourselves for unexpected events to happen as the norm,” he said. “What would happen to any business if it didn’t have power for 72 hours? How would you look after your personnel? How do you make sure you salvage the business so that, after 72 hours, you can get back up and running. These aren’t questions that we naturally posed at the moment because again, we tend to park these things.
“The mentality may be, ‘The world certainly feels like it’s getting dangerous, but my life actually looks okay.’ That isn’t the right attitude. If you go to Sweden or Finland, who are much closer to the war with Russia, they are preparing in a way that we are not for a major event or incident. It may well be that when something happens and it’s the moment where governments wake up, but you shouldn’t be waiting for that moment.”
Villablanca then highlighted the recent, universal example of poor supply chain resilience bringing business, both domestic and international, to a grinding halt. “Did we learn nothing from COVID?” she asked. “Did we not take the opportunity to stress test our supply chains and look for the vulnerabilities within multiple layers?”
In response, Ellwood invited guests to consider whether the muscle developed in response to COVID’s interruptions had been allowed to atrophy. “I think that’s a question for everybody; how much of that was retained?” he asked before blending the conversation of supply chain agility with the potential for organisations to support national security should their respective nations go to war.
“During COVID, supply opportunities came about,” he said. “Everyone here today represents diverse businesses. What services do you provide that you could tweak or add value to where something else has fallen short?
“That’s where life really becomes interesting because that’s what happened in the First and Second World Wars. We called on organisations that previously had no interest in helping out with the war effort to add support and value to the wider machine and protect ourselves from a resilience perspective.”
Challenges faced by supply chains, he explained, have analogues to business that clearly marry the political and business spheres: “When we say ‘war effort’ today, it isn’t just Army, Air Force, Navy, air, land and sea. It’s now cyber, it’s space, it’s coastguard, it’s AI. This greater warfare is where a lot of the real pain will happen. As happened in COVID, it’s going to be the clever people in the industry that step forward to say, ‘I’ve already thought about this’. They’re in the patent-esque mode, they’ve done the work to say, with a few tweaks here and there, give us some extra money, and I can alter what I’m producing to provide a solution.”
The roles of government and industry
While there are clear precedents for, and incoming needs to, prioritise supply chain resilience in both the political and business spheres, the conversation made it clear that a unified front stands to offer the most impact.
The challenge, particularly in a political environment preoccupied with economic stabilisation, increased productivity, and soothed international relations, is identifying a shared north star or galvanising body to lead the shared project.
Striking at the heart of the conversation, one guest posited: “If we want to align supply chain and geopolitics moving forward with a mutually-reinforcing relationship and shared goals, joint risk assessment, a focus on resilience over efficiency, and heightened cross-disciplinary talent and data, what are the forward steps?
“What can we within industry do in partnership with governments to move this forward?”
Representing the political voice, Ellwood replied: “There are certainly supply chain improvements that you can do on a national, sovereign basis. But from where I sit, there is a wide political threat that we face and are losing right now. One of them is to do with the energy supply, and another is the threat of AI. The quantum race will be won or lost in the next five years’ time, and that will be game-changing. It simply means that if the winner can harness the power of computing on that scale, everything’s over.”
Ellwood then invoked the technological advancements made in modern wartime, stressing that political figures must wield the mindset of those times to accelerate progress.
“I would like to see some two or three Manhattan Project equivalents, if you like, to ask, ‘How do we harness modular nuclear power?’,” he said. “That’s a very easy way to keep our lights on locally. Then, how do you harness AI? Let’s make sure it is this side of the world that wins that.
“Again, there isn’t that coordination, that sense of urgency, because it’s too far down the road,” he concluded, then highlighting that opposing forces on the world stage already have the unified capabilities that many Western nations lack. “State, industry, and academia in China, for example, are all morphed into one and that gives them huge benefits in the race for these key arenas.”
Köse elaborated on this point by highlighting Turkey’s effective coalescence of business and government.
“If you think about the private-public national defence sector in Turkey, it came from being totally dependent on the US armoury to a leading innovator of drone wars,” Köse explained. “When you think about asymmetric warfare, innovative, impactful and economic weaponry, from drones to secure soldier transportation and all of that, think about what Turkey is producing right now in technology compared to others. The headway Turkey experienced in the last decade in the defence sector is unprecedented.
“That private-public sector coalition and symbiosis has covered such a need for them in a decade that many are surprised. I think that is something that Europe has to relearn, because Europe thinks a lot about public sector dominance in an area where the private sector should actually take charge. In the US, it’s the opposite. They say, ‘keep the public sector out’. The solution lies in collaboration and bringing each sectors strength to the table while leaving out their weaknesses and flaws.
While of course not advocating for adopting the political model, he agreed with Ellwood that nations like China have an innate advantage in this race. “When you think about the way that the autocratic countries are going about it, it’s the public sector dominating the private sector environment,” he said. “That’s why they’re so hyperfocused on things and they can scale but not necessarily innovate in this sector.
“I love the government when it’s in the right place to actually do something positive and impactful. But when I’m exposed to it, I usually get anxiety issues due to the lack of pragmatism, innovation and agility. But hopefully there’s this convergence of politics, business and academia driving intelligence into critical sectors and industry, and we’re trying to drive it through this think tank here.”
The unified case for supply chain sovereignty
Exiger’s Supply Chain Sovereignty in a Fractured World event was an enlightening review of the supply chain landscape and the myriad challenges and stakeholders it encompasses.
While the panellists’ conversation in many ways highlighted the disconnect between government, business, and academia, the resonating message was one of shared pressures and goals. Where governments have pulled back on the reins of public spending, many organisations have in kind adopted a cost-optimisation mindset that may protect the bottom line but opens the door to heightened vulnerability.
Where governments must consider challenges around energy sovereignty and insulating populations against the breakdown of globalised networks – as was demonstrated upon Russia’s invasion of Ukraine in 2022 – supply chain executives must create redundancies to cover lapses and minimise potential disruptions to production and wider organisational integrity.
The guests’ final comment, that states which can marry both the public and private spheres towards shared interests, neatly encapsulates the urgency with which those worlds must reunite. While much work remains to enmesh those spheres, it is clear that the conversation is progressing at pace.
Auto Supply Chain Leaders 2025 brings together the best of the best in the industry for two days of mutual learning and inspirational content.
SHARE THIS STORY
Join the best of the best automotive supply chain leads this October (8th -9th) at the Hilton Munich Airport, Germany, to learn, network, and be inspired. The event exists to help attendees focus on their individual needs, address challenges within their business, and discover new opportunities.
Over the course of two days, you can participate in interactive sessions, benchmark with peers, and absorb the benefits of being part of such the vibrant automotive supply chain community. It’s an event that’s custom-built for top industry leaders, and allows you to:
Connect with 150+ other leaders, all of whom have strategic responsibility for their own end-to-end supply chains.
Learn how to navigate disruptions within the industry, digitise your supply chain, and meet environmental goals.
Talk to your peers to gain collective knowledge and hear about real use cases.
With rising demands across the industry, especially regarding sustainability, keeping up-to-date with the latest knowledge, trends, and solutions is a necessity. Get in on the action at Auto Supply Chain Leaders 2025 to make sure you maintain that competitive edge.Get your tickets and find out more here
We caught some precious time at Kinexions with Jennifer Dorsch, who outlines the transformation programme underway there.
SHARE THIS STORY
If ever there was a company that embodied the transformational spirit of Kinexions, it’s Syensqo, the Belgian multinational materials company. Established in December 2023, through the spin-off from Solvay, Syensqo is both emerging from its legacy company, whilst simultaneously transforming its operations during an era of unprecedented disruption. A challenging situation to say the least.
Jennifer Dorsch is the Global Head of Supply Chain Center of Excellence at Syensqo; a woman who by her own admission is “transformation driven” and skilled in operational leadership, process optimisation and leveraging technology to achieve best-in-class performance. She is seeking to spearhead global transformation initiatives, enhancing efficiency and growth through streamlined processes, systems and strategic simplification.
An inspirational leader
A results-oriented senior executive, and a former Supply Chain Excellence Director at Solvay, Dorsch has a proven record of leading high-performing teams, driving impactful change and delivering measurable results spanning the industrial, supply chain, and finance functions. “As Head of the Global Supply Chain Center of Excellence at Syensqo, I spearhead transformation of the E2E supply chain,” she explains, backstage at the Fairmont Hotel, Austin.
The core values of the CoE are based on creating an efficient and resilient supply chain through simplification, standardisation and harmonisation with efforts prioritised in support of company objectives. “We measure the benefits of transformation through supply chain improvements and cost savings and deploy effective change management strategies to ensure adoption of new systems and processes aimed at improving KPIs in support of company objectives,” she reveals. “We also created accountability in support of change management.”
Jennifer Dorsch, Global Head of Supply Chain Center of Excellence at Syensqo
Emerging from a legacy
Syensqo recently split from Solvay representing specialty chemicals while the commodity side remains Solvay. “The split of the company put us right into a transformation and the first challenge to be tackled was planning. And so we’re now using Kinaxis Maestro as a foundation for that. We’re taking it as an opportunity to bring all of our business units into a harmonised way of working through one platform. These are five business units that did things entirely differently. They didn’t even know who each other were and yet now they’re working together. This is quite transformational,” she enthuses.
Of course, there are challenges to implementing any kind of transformative program and change management nearly always tops the poll as the most demanding. “The hardest part is the change management. There were folks that couldn’t understand, couldn’t envision what it was going to be like. Everyone naturally feels that their way is unique and often don’t understand the other parts of the business. But change takes time. We had to create platforms for the teams to get together across the businesses to view the details because supply chain is very detail oriented. Supply chain professionals like to see the facts and to see how each other works in order to understand how valuable it would be for each of them to change the way they work to come together.”
According to Dorsch it’s vital to bring the people along with you on the journey. “It can’t be top down. They need to understand why and they need to feel it. However now there are more and more asking for it. Now they’re asking for Maestro and Kinaxis, which is great.”
Agility is key
So, how has Maestro enhanced agility and resilience and efficiency at Syensqo? “Well, it’s going to help us with the transparency, primarily. We will now have the information at our fingertips to make decisions in real time. We’ll be able to pull more of our planning upstream. Constraints realised further upstream in the planning relieves the pressure of the plant floor where it’s quite busy. The plant floor will be much, much calmer I would say.”
Maestro is also able to enhance the customer side too. “Our customers will certainly see a difference,” she reveals. “Our service levels will see a real improvement too. We’ll be making the right inventory and have it in the right place at the right time, ultimately improving business outcomes. Working capital and customer service will also improve.”
The people
A lot of what’s been happening at Kinexions is technologically rooted, but the power of people is also being stressed as vital in these major transformation projects. “Oh they are,” she affirms. “People are stressed. They need to feel protected. And the Kinaxis teams have done a very nice job of helping the teams feel supported by giving them examples of other companies that they’ve done this for. This lets them know it’s normal to feel stressed and to not be sure until you go live. However, you need to let them know that you’re there for them. The more examples they go through, the more comfortable the users feel. But it does take time.”
Disruptive and volatile as these times are, at least a platform such as Maestro gives users the ability to meet some of these daily challenges. “Yeah, it certainly does. I mean, the way we’re able to handle resiliency currently is that people have to work a lot harder. But the way we’re going to be able to handle resiliency going forward, when we have challenges, is going to be completely different because we’ll have such better transparency in our ability to react and respond. We will definitely adjust our focus onto using AI to make the decisions. All the routine decisions will be automated through AI and AI agents.”
So, what would Dorsch say to those supply chain leaders who have yet to make the leap into harnessing emerging technologies? “I would say think about the people that are working in the supply chain and improve their quality of life. The more you give them to make their jobs easier, the less stress there is on them. Let the system take the stress, not the people. It’s a way to retain your top talent. I would turn it more in that direction. Not to mention the fact that you get to improve outcomes for customers, financial statements, all of that, but crucially for your employees too.”
Kinaxis, the supply chain orchestration platform developer, is leveraging agentic AI in both its world-renowned Maestro platform and beyond. SupplyChain Strategy sat down with Andrew Bell, Chief Product Officer at Kinaxis, to learn more…
SHARE THIS STORY
Kinaxis’ Maestro is billed as an AI orchestration platform that revolutionises how supply chain leaders handle and use their data. Built upon three fundamental principles – supply chain data fabric, an intelligence engine, and the user experience – it serves to ease the challenge of gleaning actionable insights from broad data sets, as well as automating processes that are reliant on understanding shifts in that data.
Through AI, it’s a system that users can speak with: ask Maestro a question about your data, and it will give you an answer in real-time. The AI-powered system can also simulate an endless array of scenarios, massively enhancing supply chain leaders’ capacity to prepare for the future against a backdrop of regular and often-decisive volatility around the world. Keen to learn more about the ways in which the firm is leveraging agentic AI in both Maestro and beyond, SupplyChain Strategy sat down with Kinaxis’ Chief Product Officer, Andrew Bell, backstage at Kinexions 2025, to learn more.
The three AI disciplines
Before we get into the finer details, it’s important to understand what agentic AI is and where it sits in the growing family of AI-powered technologies poised to reshape the world. “For supply chain, our view is that there are three AI disciplines that are highly relevant to what we do,” explains Bell, fresh from delivering a fascinating keynote speech to the assembled global supply chain leaders gathered in Austin, on agentic AI. “The first was predictive AI with machine learning, the second, more recently, was generative AI. Continuing on from there would be agentic and autonomous AI.
“It’s not about any one of those on their own,” Bell continues, “but rather how they come together to deliver. When I think about agentic AI, it comes down to what we demonstrated in conference: the ability to chat with your data, to ask questions about your data, to get it presented to you however you want, all based on simple prompts. It’s actually a fusion of generative and agentic AI. There’s the agent that we built that works autonomously based on prompts from users; prompts that are then interpreted by the generative side.”
According to Bell, when it comes to agentic AI, the real differentiator is the notion that it operates on its own, that it operates autonomously as a result of a user prompt or data change conditions. “The idea is that it’s able to make its own decisions as it progresses through a problem; that’s what I find so powerful about it,” he enthuses. “That’s how it differentiates from other forms of automation.”
The democratisation of data
While concerns abound regarding the disruption AI could bring to workforces, namely in headcounts and the nature of their work, Bell stresses that this form of AI, as with the others, is at its best as an enabler rather than replacer. “The first thing to say is that AI on its own, especially in the supply chain space, is not going to solve our problems,” he explains. “It’s not going to deliver the value. Its real value is its democratisation of data access through the combination of the data with tools that have the ability to access and use that data, with AI sitting on top. Then I can get to my data more easily and more quickly, and so can anyone else approved to use the system.
“Users don’t need to learn a system, they don’t need to know how to navigate complex worksheets, set up filters and all the things you do in a traditional context. It means anybody, whether that’s an entry-level planner or a C-level executive can ask data-based questions, run a scenario or a simulation or execute something with less friction. I see it as a democratisation of the power of data and as an accelerant.”
That sense of democratisation extends beyond Kinaxis’ internal use and development of its agentic AI systems, with customers and partners joining the fold to inspire new and iterative action. “We’ve approached it by building an agentic framework first, and that allows for the creation of agents and the running and execution of agents,” Bell elaborates. “That’s step one. Now we’re building our own out-of-the-box agents on that framework, as well as opening that framework up to our customers so they can build their own agents. Customers know their business best, and there might be use cases that they want to apply an agent to that we haven’t thought of yet. They’ll now have the ability to do that.
“From there, we’re using our customers and the challenges they share with us to figure out what we can build or iterate upon next. We’ve started with the ‘chat with data’ agent. Because that was the number one thing: get me access to my data. The next thing is the ability to evaluate two options and execute a change. Merck, who we’re working with, shared an agent that essentially detects late supply and takes corrective action.”
Bell is evangelical regarding the adaptability of its AI framework, allowing agents to be used in isolation, or strung together. “It’s purely going to be based on the natural language prompt from the customer,” he reveals. “The framework will know all the different agents I have access to and so it can either do what the user is asking with those agents or suggest a combination of those agents.”
Data is the key
Data is the crux that all AI roads lead to and stem from. Without high-quality data, AI isn’t capable of delivering on its potential. Creating robust frameworks, exercising high levels of data hygiene, and structuring data stores in an AI-ready fashion are paramount in both the development of agentic AI and the application of those tools. For both developers and users, Bell stresses the fundamental importance of getting that data piece right. He notes, too, that its applicable advice no matter where individuals and organisations are in their AI journey. “There is the ability to start from any position on that journey,” says Bell. “It doesn’t have to be a big bang or a one-size-fits-all. No matter what, though, it is about the data. The agents, the automation, whatever it might be, is only going to be as good as the data that it can access.
“Step one is to understand the problems you’re looking to solve and figure out which data that system would need. We have capabilities that simply do exception reporting where you can implement predefined automations where your team has said ‘these are some processes that we execute on a regular basis, and we have the data, so automate it’. You can then move up the journey and say, ‘No, we’re ready to implement agents and we’re going to start using some proven native ones before going all the way to making our own.’’
“The good news is that some of the foundational requirements apply no matter where you start in the journey. Getting the data and having the right tools in place are going to benefit you across the whole journey. From Covid to more recent impediments to worldwide networks via trade war escalation, significant global interruptions and bottlenecks over the past several years have put enormous pressure on supply chains to adapt at pace. As far as disruptive influences go, agentic AI represents a welcome boon for those who can effectively wield its potential.”
“At Kinexions 2025, we had a presentation from ExxonMobil that noted how people typically think about disruptions as a negative thing, but our job is to build a supply chain that excels at managing those disruptions,” says Bell. “When we do, we have a competitive advantage. Our job at Kinaxis is to provide the tools, systems and capabilities to deliver that competitive advantage to our customers. Disruptions are going to occur. That’s a given. We don’t know what they might be, but they’re going to happen. If we’ve given you the ability to manage them effectively, that’s going to give you a strong competitive advantage.”
Diane Melul, Sanofi’s Head of Global Supply Planning, talks us through supply chain transformation at the pharmaceutical giant
SHARE THIS STORY
French multinational pharmaceutical leader Sanofi has quite the storied history. Having been the first global supplier of injectable polio vaccinations, it has a long-established reputation for driving disruptive, impactful and historic change.
Against a backdrop of volatility that has come to define the modern supply chain, Diane Melul, Sanofi’s Head of Global Supply Planning, is orchestrating a transformative strategy that will enhance the company’s supply chain rigor and flexibility while maximising its capacity for delivering its vital medicines to patients.
Speaking with SupplyChain Strategy at Kinexions 2025 in Austin, Texas, Melul hails the company’s digital twin solution as a turning point in creating an interconnected and robust global supply network.
Maestro enables Sanofi to simulate its global network across millions of hypothetical scenarios. The data and insights gleaned from the system have enhanced planning, agility, and integration across its supply chain network, and significant new efficiencies have been realised. Accuracy across planning has increased substantially, while real-time insights allow for optimised inventory management. The digital twin has also highlighted pain points across the production process, enabling targeted actions that have decreased process variability and reduced lead times across the cycle.
It’s a journey
“We started our journey something like eight years ago with the demand planning implementation, which has been quite successful,” says Melul. “We have around 110 markets and we’ve been deploying across all of them. So that was the first part, and then came the supply part, which is definitely more complicated to implement.
“One of the key points we’ve been learning is that effective integration is key across processes and the wider organisation. In recent implementations we’ve been working collaboratively across the business to ease the process, and we’ve been seeing much more adoption in everything because there’s clear interconnectivity.”
A key benefit for both supply chain and the wider business is the level of preparation that Maestro affords. Not only does its simulated scenarios provide crucial guidance for planning, but also for optimised reactions to surprise situations. “We love running these simulated scenarios,” continues Melul.
“That’s one of the benefits we’re getting across our complex network. We have around 40 manufacturing sites and we’ve got them connected with the markets and all the simulations we’re running. It’s allowing us to conduct a lot of parallel processing, and the decision making-process with regards to integrated business planning (IBP) is much easier than it was before we built this interconnection between different parts of the business through Maestro.”
Agility and resilience have also benefitted, especially where forecasting is concerned. “We also have a new process that will make sure we are more agile and reactive, with full visibility of the markets. As we have mapped manufacturing and markets, we can also get a full signal of what is coming next, the alerts, and how we can react. So that’s part of what we have embedded in our processes.”
Diane Melul, Sanofi’s Head of Global Supply Planning
A single source of truth
A considerable benefit to all of this is the establishment of a single source of truth that’s available across the global network, fostering greater accuracy but also stronger collaboration across what had been disparate and siloed business functions. “A single source of truth is really important,” Melul explains. “We are going beyond the supply chain, too, with a single source of truth that is transmitted through to finance teams and beyond.”
This heightened alignment allows for clearer and more confident decision-making, and greater communication across the business. Melul has overseen considerable efforts to ensure this opportunity for greater interconnectivity hasn’t gone to waste. “We have created strong standards, and we have to bring people together from across teams to work as one. Whether we’re talking about marketing, planning, site planners, supply planners, they’re all in the same team. It provides opportunities to learn from each other, and they have a sense of community that helps everyone to upskill and grow. That’s a big part of what we’re seeing.”
It’s not as simple as dropping a new tool in people’s laps and expecting seamless integration, of course, and Melul speaks candidly about the importance of managing such change effectively. “It’s a journey,” she says. “We have to make sure we are helping people to learn how to play with this tool, how to get the most out of it. We have to make sure they see the benefits, how it will positively impact their work, how it’ll impact our delivery for our patients, how it’s going to make sure that, every day, every time, our patients get their product on time.
“It’s really about making the link and showing them the end-to-end value where previous tools were not really giving us this visibility. Everyone was in their own silos, delivering to the next node without knowing what’s going next, and that’s no longer the case.”
Change management
It’s vitally important to create a sense of belief amongst teams when implementing tools like Maestro. Aligning process change, roles and responsibilities across the organisation and the tool is paramount, and Melul alludes to the sense that this groundwork can break the initial inertia that can be typical of these broad technological implementations. “We need to make sure we have strong and clear standards, that’s for sure, but we also need to listen to our people and make sure everything is aligned,” she explains. “People will then adopt the tool more readily when they see the value.
“Overall, that’s the philosophy we’re trying to get to: showing them the value, the use case, how others are doing. That’s the best way to really get motivation to go above and beyond to make use of new functionalities. You then don’t have to push so much.”
The implementation is not yet complete, with Sanofi’s vaccine manufacturing sites being the final frontier. For Melul, there’s excitement in being able to bring the learnings from the implementation thus far to this final stage. “It’s a long journey, but we’ve been learning, and we are targeting a bolder approach here to make sure we put everything together in one shot across vaccine manufacturing,” she enthuses. “That’s one of the learnings: the benefit comes quicker when the nodes are implemented in full. That’s what we’re targeting for the next implementation.”
The future
While that work is on the horizon, Melul’s attention stretches further. “Beyond that, we want to start investing more in artificial intelligence. We want to make sure we take advantage of new capabilities that can make the decision-making process more agile, to optimise the parameters, to get a proposal to override the master data. How are we doing in terms of inventory? Are we really setting the right parameters? Is the system capable of proposing something more interesting that could help us move in a new direction? That’s definitely the next stage for us after this implementation is complete.”
Here Melul demonstrates a forward-thinking mentality that has become essential to supply chain leaders in these challenging times. It’s a time where agility is vital, but also where huge opportunities have opened up for supply chain professionals to take a greater hand in broader strategic direction. “There is definitely less stability,” she agrees. “If you like having challenges to face and opportunities to find new solutions every day, it’s both interesting and a way to differentiate yourself. We have to find solutions every day.
“It’s interesting because there is no stasis; there is continuous reinvention. Maestro is a tool that will support all of this, but it’s not the only one. If we have everything in terms of process and tools working well, we can spend more time on being disruptive in the way we are working, we can be more disruptive in the approach and think outside of the box.
“In the last few years, with all these changes in the environment, we have learned how to be more disruptive in the way we approach the business, with positive and direct impact on the final business output: delivering for our patients. In the day-to-day, people want deliveries on time or sooner. Supply chain is making the difference, and we are playing a bigger role every day within the company. How can we make sure we deliver on those unexpected opportunities? How can the supply chain be more agile and be able to support those opportunities?
“We are seeing a real impact on business outcomes from that increased supply chain agility. I would say that the supply chain at Sanofi will continue to become more influential within the business. Sanofi’s evolution as a business means we will see the supply chain being more as an orchestrator, not only for the supply chain area, but for full end-to-end processes.”
For supply chain leaders looking to take on their own bold transformational projects, Melul’s advice is to make sure the foundations are properly laid. “First, of course, get strong master data,” she advises. “Make sure you go step by step. There will be a lot of ways to improve as you proceed. I believe that the adoption or transformation is easier when we get the time to explain where the benefits will be, and we can get simple initial plans that we can improve and enhance day after day. Our quick wins setup ensures we are prepared enough to proceed and move ahead to the next stage. The ambition can stay very high, but we need to make sure we have the step-by-step approach to work in an agile mode. And start simple, but start now!”
From May 20-22, Home Delivery Middle East brings together the region’s retail logistics and supply chain professionals in the Dubai World Trade Centre.
SHARE THIS STORY
Hosted at the luxurious Dubai World Trade Centre from May 20th to May 22nd, Home Delivery Middle East is a three day event that brings together the region’s retail logistics and supply chain professionals to explore new technological solutions, network with peers, and share experiences on dealing with the challenges that define the modern supply chain.
The event encompasses every aspect of the retail logistics and supply chain process, from inventory management and fulfillment in the warehouse to delivery and the customer experience at the final destination, as well as returns — an increasingly pivotal element of the retail supply chain.
This year’s conference and exhibition focuses on showcasing groundbreaking solutions for autonomous technology companies, delivery services, grocers, retailers, manufacturers, warehousing, and last mile logistics.
The event agenda aims to showcase the future of innovative supply chain and delivery solutions and addresses the challenges that many manufacturers, retailers, and grocers face.
Each track — including parcels, heavy goods, drones, grocery, reverse logistics, and more — includes a collection of presentations, panels, fireside chats, interactive roundtables and other events to help supply chain professionals learn, organise, and strategise to meet the challenges of the 2025 supply chain and beyond.
The three day event will host over 5,000 attendees from around the world, with more than 200 speakers and over 200 companies exhibiting their solutions.
This year’s speakers include some of the leading supply chain and logistics executives currently shaping the future of the industry. These include Thinh Vu, Chief Logistics Officer at Lazada; Anal Jha, Vice President of Groceries at Flipkart; Altaf AlTheKair, CEO at Circle; and many, many more.
From May 20-22, Seamless Digital Commerce brings together digital marketing, e-commerce, retail, and merchant payments professionals in Dubai.
SHARE THIS STORY
Hosted at the Dubai World Trade Centre, Seamless Digital Commerce Middle East will bring together more than 25,000 digital marketing, e-commerce, retail, and merchant payments professionals. The three day event will take place between the 20th and 22nd of May, and feature 750 exhibitors and 800 speakers.
At the event, payment providers will connect with merchants and SMEs eager to discover cutting-edge solutions, while retail and e-commerce leaders gather to network, share knowledge, and collaborate on the latest trends.
Seamless Digital Commerce promises to be the perfect gathering for those looking to forge new partnerships, gain valuable insights from industry trailblazers, and drive innovation to stay ahead in the ever-evolving digital landscape.
Speakers at this year’s event will include Daniel Finley, Group CEO at the UK’s Boohoo group; Antonio Marques, Chief Brand Officer at Restaurant Brands International (parent company to Burger King, Popeyes, and Tim Hortons); Anca Iordanesci, VP of Engineering and Stores of the Future at IKEA; and many more.
The event will also play host to the biggest gathering of start-up talent for the Middle Eastern market. The Middle East’s start-up space is growing rapidly, with enthusiastic investment driving new innovation and tech technology. Seamless Middle East aims to be the place to see all the region’s digital commerce startups have to offer. Over 300 start-ups will attend the event on the #SeamlessDXB floor, providing customers and investors with a chance to see the latest tech shaping the industry.
Seamless Fintech
Seamless Digital Commerce Middle East will also be co-located with The Middle East’s biggest fintech event for 25 years, Seamless Fintech.
The event brings together big tech, government, banks, financial institutions, fintechs, investors, and media. Perfect for anyone passionate about the Middle East’s fintech and payments landscape, this event allows you to explore the fast-evolving ecosystem, engage with top industry players and innovators, and visit our Identity Showcase to discover cutting-edge solutions.
SupplyChain Strategy descended upon Austin, Texas, to join the supply chain leaders keeping the world moving at Kinexions 2025.
SHARE THIS STORY
From agentic AI to a unified data foundation accelerated through its collaboration with Databricks, Kinaxis showed how it’s turning orchestration from aspiration to execution – with the speed and certainty today’s businesses demand.
Early morning and the sun was blazing outside the palatial Fairmont Hotel, in downtown Austin. Inside, there was a palpable excitement as a thousand attendees of Kinexions congregated for breakfast. We certainly felt honoured to be representing SupplyChain Strategy courtesy of Kinaxis. Kinaxis are the software gurus who have both transformed supply chain through their Maestro platform. They have also attracted the leading lights of the function from many of the world’s biggest companies. ExxonMobil, Eaton, Volvo Cars, Colgate-Palmolive, Merck & Co., General Motors, National Instruments, and Schneider Electric have all come to Texas.
Kinexions started as it meant to go on. The headline ‘A Revolution’ dominating the screens behind the huge, purple-tinted stage as the keynote speakers walked on to huge applause. Bob Courteau, Interim CEO, Kinaxis, Mark Morgan, President, Commercial Operations, Kinaxis and Andrew Bell, Chief Product Officer, Kinaxis kicked proceedings off with a blistering and inspirational set of presentations. The message was clear: true orchestration, meaning a fully connected, always aware, and-able-to act-instantly supply chain – is finally within reach. This places supply chains firmly at the table as strategic value creators and, crucially, as protectors of business.
It was a morning session that truly set the tone of this three-day event. Concerns raised by Kinaxis’ 45,000 global users – including tariffs, labour shortages, cyber-attacks and the effect of disruption on investment – were front and centre of this event with myriad symposiums, workshops and presentations that showcased how Kinaxis’ Maestro can orchestrate and empower fully-connected supply chains globally. Indeed, the tariffs on imported goods into the US dropped during Kinexions and so the timing of this conference, entirely devoted to the bolstering of supply chain operations during highly uncertain times, seemed somewhat inspired. In short, those who are transforming are surviving and outperforming.
Unified data
Kinaxis is transforming too, we were informed, as the new partnership with Databricks was unveiled. Kinaxis Maestro and Databricks’ Data Intelligence Platform have combined to power faster insights, unified data and scalable AI across global supply chains, enabling organisations to unify their data, accelerate AI adoption, and respond to change with speed and confidence. This collaboration meets growing demand for more agile, data-driven supply chains and strengthens Maestro’s supply chain data fabric. In short, this move is helping companies coalesce data from core systems like inventory and procurement, alongside external inputs such as meteorological patterns and market movement, all within one single source of governed truth, ripe for innovation. As supply chains continue to evolve, this collaboration positions both companies to lead the next era of AI-powered transformation, where decisions are faster, disruptions are less disruptive, and performance is driven by unified data.
Linked to the foundational collaboration between Kinaxis and Databricks was the second huge unveiling at Kinexions: agentic AI. Guests were shown just how easily they could create and deploy intelligent agents using an intuitive GenAI interface to enhance decision-making, respond to disruptions faster and optimise workflows, through a powerful, in-development feature of Maestro. These are agents that go beyond surfacing data to deliver real-time insights and perform actions like addressing exceptions, managing supply allocation, or adjusting safety stock. There were numerous workshops taking place over the three days where clients could get their hands on the new tools and see just how easily they could transform their supply chain operations through AI. As was stressed throughout Kinexions, this is something that is happening right now.
A community of innovation
Kinaxis places real value on keeping the dialogue open with its clients and that’s the core motivation behind Kinexions, North America and its APAC and EMEA sister events set to take place in Tokyo and Amsterdam later this year. Indeed, during our time in Austin, we were lucky enough to sit down with supply chain leaders from Sanofi, IBM, Qualcomm and Syensqo as well as leading lights from Kinaxis. You can read the interviews from those discussions, and more from Kinexions, in next month’s SCS.
The quality of the guest speakers during the three days was incredible. Staale Gjervik, President, Supply Chain, ExxonMobil discussed how the giant is bringing orchestration to its multinational supply chain, solidifying ExxonMobil’s position as a global leader by establishing an enterprise-wide global supply chain organisation. Elsewhere, Global Director of Strategy and Planning for GM, Vijay Bharadwaj and Director of Supply Chain, Alexander Heavin shared how they are now able to run a global S&OP process to better serve customers and “stay on the road to success”.
Diego Pantoja-Navajas, Managing Director, Enterprise AI Value Strategy at Accenture and Chris Reynolds, Senior Director, Digital Supply Chain Planning & Intelligence at Pfizer provided a thought-provoking discussion on how multi-agentic AI is transforming the pharmaceutical supply chain. Abhijit Pattewar, Senior Manager, Global Modelling & Network Design at Schneider Electric – the leader in sustainable energy management and digital automation – delivered an engaging talk on emerging techniques for reducing CO2 emissions without sacrificing efficiency or growth.
Paying it forward
One of the standout discussions at this year’s Kinexions was an inspiring lunch session hosted by Lizet Tymon, VP Supply Chain, Rehlko and Rozena Dendy, Global Sales & Operations Planning Leader, ExxonMobil designed to celebrate, empower, and connect women who are making a difference in their workplaces and communities. Candid stories of the moments when mentorship, support, and solidarity helped them break barriers and build bridges to success will resonate with the audience for years. Each participant wrote down one action they committed to taking to support another woman, as part of the Pay-It-Forward Commitment. “Let’s build a legacy of women helping women, together!”
One woman who has long been an inspiration is real estate mogul and business expert Barbara Corcoran who presented ‘How to build your business through troubled times and prosper’. Corcoran, currently a Shark on ABC’s hit reality show, Shark Tank, knows that bad times are the best times to move ahead. Indeed, she survived and prospered amid 18% interest rates, the bankruptcy of New York, the subprime mortgage crisis, and the tragedy of 9/11. In this session, Barbara shared “lessons from the trenches” to demonstrate her leadership methodology on how to adapt quickly, pivot, and turn every obstacle into the new opportunity it really wants to be. It’s an ethos she has certainly embodied through her career, evident in the establishment and success of The Corcoran Group, started with a mere $1,000 loan.
And the winner is…
The winners of the 2025 Kinaxis Customer Awards were also announced in Austin, further cementing links between Kinaxis and its community. “These awards honour companies and individuals pushing the boundaries of supply chain innovation, efficiency and sustainability.”
ExxonMobil, Sanofi, Schneider Electric, and British American Tobacco (BAT) were recognised for their excellence in supply chain transformation. Additionally, Hanu Gadila (Merck & Co.) received the Champion Award, and Jeffrey Jones (Qualcomm) was honoured with the Lifetime Achievement Award for their industry contributions.
2025 Kinaxis Customer Award Winners
Pioneer Award: ExxonMobil Recognising companies that have implemented Kinaxis within the past three years. ExxonMobil is changing how the industry applies sales and operations planning. They’re leading the way in fuels, setting a new standard for Advance Planning Solution capabilities for the industry.
Champion Award: Hanu Gadila, Merck & Co. Honoring individuals demonstrating leadership, vision, and perseverance in supply chain transformation. Hanu Gadila has enhanced Merck’s use of Kinaxis Maestro™, optimising planning capabilities and efficiency through collaboration and advocacy.
Lifetime Achievement Award: Jeffrey Jones, Qualcomm Recognising long-term contributions to the supply chain industry. A steadfast Kinaxis advocate for nearly 20 years, Jeffrey Jones has championed Maestro, supporting industry-wide transformation. Jones stated, “It has been a privilege to work alongside such talented professionals and to contribute to the evolution of our industry. I look forward to continuing our journey of innovation.”
Excellence Award: Sanofi Awarded for measurable business impact through supply chain strategy. Sanofi is modernising its supply chain to reach best-in-class performance for unleashing its ambition to become the world’s leading immunology company. By leveraging digitalisation and tailored Kinaxis Maestro implementations, Sanofi has enhanced agility, resilience, and efficiency, enabling faster decisions, better risk mitigation, and seamless end-to-end operations.
Impact Award: Schneider Electric Recognising positive environmental and social contributions. Schneider Electric, the leader in sustainable energy management and digital automation, successfully conceptualised incorporating emerging CO2tools & techniques of Maestro for achieving growth and profitability with planet-friendly practices.
Innovation Award: British American Tobacco (BAT) Highlighting innovative applications of Kinaxis technology. BAT co-developed the first-ever production wheel and interchangeability functionalities, enhancing constraint management, SKU transitions, and automation.
Parting thoughts
As a veteran to many events such as Kinexions, it was refreshing to feel a jolt of genuine excitement at an event that was showing how things can actually change today, rather than in the future. This wasn’t an exercise in hypothesis, it was a call to action. If you want to harness what AI can do in orchestrating your supply chains in these unpredictable times, then act. Now.
As the four floors of symposiums, workshops and speeches were wrapping up, there was no time for rest for the guests, as it was left to none-other than the three-time Grammy-award-winning and Austin-born, Nelly to finish things off to a rapturous reception from the crowd. Hot In Herre boomed around the room, Nelly spraying the crowd with water, as another highly successful Kinexions drew to a close. It was an event that will live long in the memory. And as we departed the hospitable Austin and the incredible team behind Kinexions, it was clear that we would have to return.
Kinexions 2025 is made possible by its platinum sponsors Accenture, Capgemini and Scott Sheldon; and gold sponsors 4flow, Genpact, Microsoft, Google Cloud and Spinnaker SCA. For more information about Kinexions, including Kinexions EMEA 2025 and Kinexions APAC 2025, please visit www.kinexions.com.
At Manifest Vegas 2025, we chat with leaders to uncover how the conference has become one of the leading industry events globally.
SHARE THIS STORY
Rishma Khimji, Chief Technology Officer, Harry Reid International Airport
“Manifest Vegas is a great place to meet different types of technologies, whether that is in supply chain, logistics and indoor or outdoor usage of technology. Being in the airport space, we need to make sure that we take part in these events and work out where it is going to affect our business. We have a baggage handling system at the airport and you see that a lot in manufacturing. What are they using to make that system that much better, robust and secure?
“We want to ensure that we are using the right technology so when we are processing a passenger’s baggage, we are getting it to their plane. We are giving the customer the data of when it got on the plane and they feel safe and secure that their baggage went through the system in a way that allowed it to get to the plane on time.
“There is a lot of translation of services between the airports and other types of manufacturing and logistics that are here at Manifest Vegas. We are here to make sure that we are all being more collaborative and figuring out ways to leverage some of the same technologies but for different uses.”
Karoline Dygas, Global Supply Chain Executive, Nordstrom
“It’s actually my first time attending and I was surprised about how big Manifest Vegas really is. The event has exploded in the past few years and it’s easy to see why. It’s a good aggregation of shippers of innovative new startups and some of my supplier partners are here so it’s a really great opportunity to network and learn from each other to be ready for whatever problem is around the corner. Perhaps there’s already someone here that can help you solve it.”
“My peer group is here in a big way so that’s always important to network with them and other companies. A lot of us are dealing with the same things so that’s really important. Just from a provider standpoint, existing providers, startups, the mix of tech and operational and investment partners, it’s a really easy way to check all the boxes on what leaders like myself are looking to get out of one of these events.”
“I love the diversity of the commodities. I come from aerospace, but I used to come from high tech. You get to hear the view of your peers across such a broad platform and number of commodities or product solutions, be they hardware or software, and you understand their challenges. Supply chain leaders generally have the same problems.
“Maybe the level or the complexity of the problem is different, but to come to an event like this and hear the creativity of driving solutions and trying to be proactive both through the use of tools and applications such as AI or digitalisation, but also through their people and their learnings, it’s very important to take the time to hear others. You can’t have all the answers yourself.”
Judy Webb-Hapgood, former Chief Supply Chain Officer, University of Miami
“Last year I was one of only two healthcare customers in all of Manifest. It was great to have the opportunity to speak and then also to be given that chance again this year.
“I introduced the people at Manifest to some of my peers within the healthcare space because I feel like the industry is behind when it comes to best practice of supply chain and Manifest brings together a lot of the greatest innovators and leaders in manufacturing, logistics and distribution. I like to encourage people to learn from other industries. Don’t get pigeonholed in simply healthcare. Don’t get pigeonholed in academia. Look at Amazon, they’re very innovative. Can we do that on our side too? Manifest gives that opportunity for those that may not know about DHL or XPO and all these other manufacturers great practices that I can take back to my organisation and implement.”
Pam Simon, Conference Chair and EVP of Programming, Manifest
“Watching the growth of the show and how it is scaling every year has been amazing. From the last time I checked, over 120,000 connections have been made at the show. That’s a lot of new business, investments and partners or potential customers. I feel like anyone who is here is going to walk away with something that they can take back to their business financially and otherwise. It’s been really exciting to see.”
Pam Simon, Conference Chair and EVP of Programming at Manifest, reflects on a successful fourth conference and how Manifest Vegas has become one of the hottest events in the supply chain calendar.
SHARE THIS STORY
The largest global supply chain and logistics technology event in the world.
Manifest Vegas brings together the most comprehensive ecosystem of those innovating and transforming end-to-end supply chain and logistics. Now in its fourth edition, the 2025 offering was its biggest yet. And it did not disappoint. With over 6,000 attendees coming from more than 50 countries, Manifest Vegas 2025 certainly made some noise.
Bringing the supply chain back to Vegas
Pam Simon is the Conference Chair and EVP of Programming at Manifest. Speaking exclusively to SupplyChain Strategy at the end of this year’s conference, Simon is full of praise for the event her team created. “It’s been an incredible experience,” explains Simon. “Watching the growth of the show and how it is scaling every year has been amazing. From the last time I checked, over 120,000 connections have been made at the show. That’s a lot of new business, investments and partners or potential customers. I feel like anyone who is here is going to walk away with something that they can take back to their business financially and otherwise. It’s been really exciting to see.”
Held for the first time at The Venetian in Las Vegas, having made the move from Caesar’s Forum, one of the biggest advantages was having everything across one large floor. “I am so unbelievably happy to be here at the Venetian. While we had an amazing time at Caesars Forum and the space is great, we’ve been growing and we truly had maxed out every square inch of that building,” she reveals. “From a running around perspective, there are so many different events and activities that are happening and it’s so easy to bump into other speakers and attendees and even by walking around you’re connecting and meeting people. To be able to be at The Venetian and have everything in this vicinity has been a game changer.”
Introducing mentorship
A new exciting element that Manifest introduced this year was mentorship. As part of the invitation to the Manifest Women’s Lunch, conference organisers asked C-suite level attendees whether they would like to be a mentor or mentee. Anyone who showed interest was added to the event networking app for matchmaking before being paired up. Reflecting on the launch, Simon was pleased with its response. “It was received unbelievably well,” she affirms. “When we first sent the email out, we were inundated with people of all different ages, and sizes of companies wanting to be both mentors and mentees. We have so many leaders in this industry who are looking to give back and foster the next generation. It was a natural progression to have it at the show.”
Unique approach
Manifest Vegas is truly unique. Manifest is designed for innovators at the forefront of changing the entire supply chain landscape. The event offers complete visibility over the end-to-end supply chain, which is not typically the case within industry tradeshows. “I believe there is no other show out there that covers the end-to-end of supply chain like we do,” explains Simon.
“Typically you’d have to go to an event for air, road or ocean separately. But here, we have everything in one place. We have over 400 different funds here, so from an investment standpoint you’re able to walk away with a GP or an LP for your fund as well as portfolio companies. We have shippers of all different sizes, and because we are end-to-end, many of these companies are bringing their full executive teams to the show. You’re able to divide and conquer and discover lots of different things that will help a variety of areas within your business – it’s a great place to be. Your partners, vendors and suppliers are all over the place. Getting everyone together in one place and having those in-person meetings is so valuable.”
Meeting supply chain’s challenge
In today’s world, supply chain leaders need to be versatile and agile. The landscape is littered with complexity amid ever-changing geopolitical problems and ‘black swan’ events. The past decade in supply chain has demonstrated the importance of having a ‘just in case’ mindset and operating with a plan B to guard against potential disruptions. “As a Chief Supply Chain Officer, you need to know what’s happening in all aspects of your business,” explains Simon. “It’s not just the warehouse, not just the last mile – you need all of it. For shippers, we have closed round table conversations so they can build a peer-to-peer network with other shippers to understand what they are going through and be able to tackle any of the problems that are being faced as well as prevent any bottlenecks from happening in different parts of the supply chain.”
And organisers are keen to improve and make changes where necessary too, as Simon explains. “We listen to everyone,” she notes. “I try and have conversations with as many people as I possibly can, in order to understand what they are looking for, the problems they are trying to solve and how we can help them do that. It’s about listening to our audience and delivering on what they want.”
Embracing the future
The future of Manifest looks bright with the leadership team already considering plans to expand onto an international stage. The Manifest team hopes to one day host an event in Europe, but there are yet to be confirmed plans for when or where that will happen. However, one thing that has already been revealed is that Manifest Vegas will take place once again at The Venetian on February 9th-11th, 2026. With this in mind and an eye on the future of the sector, Simon is full of optimism about what the next few years for supply chain and logistics could look like. “One of the reasons that I love this industry so much is just because there’s still so much room for transformation and disruption across all areas of it,” she reveals. “It makes it really fun for me personally. The future is very exciting.”
Check out our Manifest Vegas Takeover Edition in SupplyChain Strategy here.
Shauna Gamble, Chief Procurement Officer at Bombardier, on the importance of powering long-lasting, sustainable transformation within aerospace and beyond.
SHARE THIS STORY
Bombardier is a global leader in aviation, focused on designing, manufacturing, and servicing the world’s most exceptional business jets.
Bombardier operates aerostructure, assembly and completion facilities in Canada, the United States and Mexico for its Challenger and Global aircraft. Renowned for its cutting-edge innovation, cabin design, performance, and reliability, Bombardier has a worldwide fleet of more than 5,100 aircraft in service.
Sustainability focus
Bombardier is anchored by a commitment to sustainable development and seeks to create long-lasting, powerful change. Bombardier is a signatory to the United Nations’ global Compact and its ESG plan is aligned with the United Nations 2030 Sustainable Development Goals. Sustainability is a key focus area for the organisation.
In 2023, Bombardier’s total waste was 23% lower and its hazardous waste was 24% lower compared to baseline year 2019. These results stem from improvements in the company’s stock management in manufacturing sites. In 2019, Supply Chain Bombardier implemented a web-based logistics and intelligent supply chain execution software that facilitates communication between different ERP platforms, ensuring reliable inventory data and actionable insights help mitigate operational and external risk and inventory orchestration capabilities enhance operational efficiency, which contributes to reducing resource consumption and waste in supply chains.
As the Chief Procurement Officer and Senior Vice President in Supply Chain at Bombardier, Shauna Gamble has made it her mission to transform procurement aviation into a best-in-class organisation, leading over 950 top talented employees and collaborating with 5,900 suppliers located in about 30 countries globally. She tells us her organisation is on track to reach its goal of planting 25,000 trees by the end of 2025.
“It’s about being thoughtful about introducing sustainability for the right reasons” – Shauna Gamble, Chief Procurement Officer, Bombardier
“It’s also about answering some key questions,” Gamble tells us. “Where do we buy our products from? Where do we buy our services or our chemicals from? How can we reduce the air miles in all of our parts, so that the footprint that we are driving reduces? Today at Manifest Vegas, I had an opportunity to share a little bit of the story of our next-generation aircraft that we are working on. It’s 50% less fuel consumption now and is in the development stages, but it’s very exciting. Those are the tools and those are the differences I believe aerospace can make.”
However, a sustainable approach costs money and sometimes the greenest option isn’t necessarily the cheapest. It is something that Gamble is well aware that suppliers may have problems with but she stresses that being ‘thoughtful’ about sustainability is the key.
“Introducing significant cost increases is very hard to digest by our customer base,” she explains. “It’s about being thoughtful about being sustainable for the right reasons. Perhaps it is also worthwhile to take smaller steps instead of very large steps so the industry can absorb those costs as we go. We leverage companies like Kuehne + Nagel to consolidate our freight and they act on our behalf to reduce the amount of pickups and transportation. We have instituted an expedite application in our company, so it’s an app that has significantly reduced the amount of expedited freight that we do. It is thoughtful actions, but it will take time in my opinion.”
Collaboration
However, in order to make long-lasting change happen, collaboration with key stakeholders is fundamental to reaching sustainable objectives. Gamble reveals that there are a significant number of conversations taking place with major partners about a range of issues, including down to the type of packaging used.
“We work with some of the largest companies in the world, particularly in aerospace and many of them in the United States,” says Gamble. “And the conversation is the right conversation. They are engaged, understand the requirements, and have the same beliefs themselves. It’s not a foreign dialogue we’re having with them which is a good thing.”
Evolution
But Bombardier’s journey has not been linear. The aerospace industry was one of the hardest hit in 2020 as a result of the COVID-19 pandemic, and the resulting years since have also not been kind to the space with the likes of wars, inflation and wildfires to name a few, causing their own issues.
“It’s been an extraordinary five years and certainly no one could have seen the pandemic coming,” Gamble tells us. “Being able to go and gather data to find out what’s going on in the industry allowed us to be better prepared than our competition and enabled us to deliver aircraft to plan for the last three years in a row. That courage to dig and find out what’s happening next is important because, like it or not, there are new headwinds coming for the aerospace industry and for supply chain leaders. That proactiveness for what could influence our bottom line and our customer’s experience is paramount for us to be successful.”
One of the biggest buzzwords on supply chain leaders’ lips today is advanced technologies such as generative AI and how to implement it into operations successfully. However, Gamble insists that while the future of the supply chain will be digital-led, the way that companies will measure success depends on how it is interpreted.
“We work with some of the largest companies in the world, particularly in aerospace and many of them in the United States” – Shauna Gamble, Chief Procurement Officer, Bombardier
“GenAI is fundamental to the success of supply chains of the future – there’s no doubt in my mind,” explains Gamble. “Do I think we have matured it as fast as I thought maybe could happen? I’m not sure. Some industries are very strict on standards and compliance, such as in the aerospace industry. Introducing a lot of change without understanding the impact on our aircraft and safety, which is paramount to us, means it may take our industry a little bit longer. However, there is no doubt in my mind that providing staff with the best tools that we have today gives them insight and can help them make a better, more educated decision. It’s not always challenges, it’s opportunities. I think we have a long way to go, but the past couple of years have shown how much it’s truly stepped up.”
Managing the data
The true key ingredient to Bombardier’s success lies within the data. Successful supply chains need visibility in order to manage today’s complex business landscape. The more comprehensive the data, the better an organisation’s decision-making is. The way in which a company approaches that data and supply chain visibility can provide insights into the entire supply chain process. Data analytics can provide insights about where products are from manufacture to delivery, monitor stock levels and manage supplier performance.
For Gamble, she believes a simplified approach to overcoming data quality challenges often works best in the first instance.
“Sometimes, you’re going to have to step back and clean what you have,” she says. “I know that seems like a daunting, very basic activity, but that’s what we are doing at Bombardier. In fact, we are currently building the entire Yellow Pages of every aerospace supplier. Where are they? What do they do? Could I have a second source or a third source? Then it’s about taking data that we are getting through some of the cloud-based applications that we have to help us build risk or de-risk plans. Do we see certain trends in certain industries? What is the size of a company and where are they located? What geopolitical issues are happening within that region? Data is key for our success.
“Is it always 100% clean because we’re coming off of infrastructures that might be a bit dated? No. Is it going to need a lot of heavy lifting for a little while to get that data clean? Yes. But I am a huge fan of the value of data. The more you know, the better decisions you can make.”
Judy Webb-Hapgood, former Chief Supply Chain Officer at the University of Miami and the University of Miami Health System, on the scale of supply chain transformation on the back of a disruptive few years for the industry.
SHARE THIS STORY
“I used to jokingly say that the supply chain used to be in a building’s basement, and in the healthcare space, it was right next to the morgue.” Judy Webb-Hapgood, former Chief Supply Chain Officer at the University of Miami and University of Miami Health System, doesn’t mince her words. “COVID-19 happened and suddenly everyone knew what the supply chain was,” she tells us. “I believe that has made this space a much stronger environment and career field.”
Supply chain transformation
Over the past few years, those operating within the supply chain industry have had a front-row seat to unprecedented transformation. In truth, the COVID-19 pandemic was a key enabler for supply chain transformation. In 2020, supply chains were significantly impacted amid national lockdowns, which stopped the flow of raw materials and finished goods while also affecting manufacturing too. Organizations without backup plan were in serious trouble. However, out of disruption came opportunity and supply chain leaders were well placed to respond.
Now, no longer is the supply chain cast aside. In fact, the industry is widely regarded as an essential part of business strategy. But the seismic change the sector has seen over the past few years has also meant the requirements of a Chief Supply Chain Officer has had to shift too.
“A more well-rounded leader is needed to lead supply chain today” – Judy Webb-Hapgood, former Chief Supply Chain Officer, University of Miami
“We are now not only experts in logistics, distribution and manufacturing, but we have to understand so much more,” admits Webb-Hapgood. “This could be the geopolitical environment, or financial implications, whether it’s tariffs or inflation, and then you also must try to do some predictability and analytics. A more well-rounded leader is needed to lead supply chain today. You used to be pigeonholed whether you were an expert in transportation or in distribution, etc, but now you really need to know all of that for the entire lifecycle of supply chain. That’s exciting because it gives supply chain leaders an opportunity to broaden our knowledge base and our impact on the entire world.”
Today, supply chain leaders are in C-suite alongside CEOs and board members discussing the company’s strategy. While this set up is a far cry from a decade ago, Webb-Hapgood explains that this opportunity is something that she has taken in their stride. “It allows us to solve those problems and provide options for the organization as they move forward,” she explains. “It’s a super exciting time to be in supply chain because we have a seat at the table for the first time and are directly impacting an organisation’s profit. We’re looking at their strategy and what the 5 to 10 year plans will be look like and how supply chain for contribute to that plan. Before supply chain was an afterthought and now we’re not, we are an important part of that team going forward.”
Embracing digital
Digital transformation isn’t new. Companies have been searching for ways to adopt AI into operations to boost efficiency and achieve cost savings for the past few years. However, what is changing is how these innovations are being adopted into workflows and processes. Webb-Hapgood reveals there is still a real fear within the workforce that AI will take jobs away instead of simply making day-to-day life easier.
“People are still a little scared about how new technologies will affect them,” she tells us. “When I look at what AI and automation are doing, it’s eliminating the mundane non-rewarding jobs and freeing up people to be more critical thinkers and to be able to innovate and push the envelope. A lot of my staff are so busy doing all these mundane, repetitive tasks and they are not using their creativity to drive innovation. I believe that for us to be more efficient, we’re going to need to embrace new technologies. The environment’s changing so rapidly that we are going to have to be a little more agile and resilient.”
However, technology is not without its limitations. Humans are still required and are an important part of the equation to ensure the end result is actually enhanced. Webb-Hapgood believes that as AI matures, humans must follow suit and develop in partnership with technology. “This is the part where smart, skillful people are still needed to be behind every part of automation and AI,” she says. “It’s not 100% accurate, but neither are humans because we make mistakes too. As technology gets better, so will people’s critical thinking skills. It’s something I’m very excited about.”
Sustainable future
With an eye on reducing carbon emissions and achieving net zero, there is a significant amount of noise about the importance of operating a sustainable supply chain, accelerated in part due to legislation and changing customer expectations. However, when it comes to the academic and healthcare space, Webb-Hapgood believes there is still work to be done.
“Everyone’s talked about sustainability for the longest time but in the healthcare and academic space, I think we’re a little behind on sustainability,” admits Webb-Hapgood. “I love coming to events like Manifest Vegas because in the transportation and distribution world, they are really driving it. It’s important to look at how you can repurpose waste and why you should go green. I love seeing how these leaders and companies are coming up with ideas on resource management!”
“People are still a little scared about how new technologies will affect them” – Judy Webb-Hapgood, former Chief Supply Chain Officer, University of Miami
It is fair to say that supply chain’s recent past is not linear. Issues such as the aforementioned pandemic, wars, wildfires, tariffs, and more have all left their marks. According to Webb-Hapgood, having gone through some of the geopolitical challenges that it has over the past decade, supply chain leaders have been forced to develop a robust backbone to tackle a variety of hurdles.
“There have been so many unforeseen issues to overcome for the supply chain,” she states. “I think that’s actually made us a lot more resilient and versatile to approach future problems. You should notice how quickly the supply chain has been able to pivot – it is something that we weren’t able to do before. I jokingly said before COVID-19, managing the supply chain was like trying to turn the Titanic – it would take us forever to adjust. But because of all these things, we’ve had to adjust and become more resilient. All the lessons learned from past issues are going to allow us to make changes a lot quicker to be able to still meet the requirements, mission, and achieve a resilient supply chain at the same time.”
SupplyChain Strategy reflects on one of the world’s leading supply chain and logistics conferences – Manifest Vegas 2025.
SHARE THIS STORY
“The future of supply chain and logistics is here” was the tagline of Manifest Vegas 2025. And this year’s event certainly lived up to that billing.
Hosted at The Venetian for the very first time after outgrowing Caesars Forum, over 6,000 attendees arrived from more than 50 countries, with over 400 high-level speakers taking to the stage. Held over three days from February 10-12th, 2025, supply chain leaders, logistics service providers, innovators and investors all gathered to network and learn. Manifest is an event unlike most trade shows – it unites the entire ecosystem and brings everyone together under one roof.
Manifest Vegas 2025
Given the nature of today’s supply chain and logistics environment, a big focus was around data and how the likes of AI and automation are changing the way goods are moved around the world. A short look around the large expo hall would give attendees an insight into everything they needed to know, advanced technologies are beginning to have a real impact on the industry. From Dexory’s 46-foot autonomous robot to drones flying in the air and robotic dogs wandering the floor and everything in between, automation and its capabilities were in full view to excited attendees.
The true spirit of Manifest is its aim to shine a light on the problems of the day and provide advice on how to tackle them. Now in its fourth year, Manifest has grown bigger and bigger. Its 2025 conference offered more than 150 conference sessions which covered a range of aspects within the supply chain ranging from robotics and AI to nearshoring and sustainability. Big names were speaking on stage too with the likes of Patrick Kelleher, CEO of North America at DHL Supply Chain, Sandeep Desai, EVP, Chief Supply Chain Officer (Ice Cream) at Unilever and Gretchen McCarthy, EVP, Chief Supply Chain and Logistics Officer at Target, among many others, all providing world-class insights into the latest topical issues.
Rise of Manifest Vegas
The conference also offered an innovation stage in the expo hall where some 40 companies presented and demonstrated their latest technologies, while a startup area also hosted 100 startups. Overall, the expo hall was filled with something for everyone to enjoy. Indeed, there was a plethora of networking opportunities available at Manifest Vegas 2025. Across the space were coffee bars, a beer garden and a mocktails area. There was a puppy pen where long queues awaited their chance to greet a dog, there were mini golf stands, a blackjack stand and even arcade games to play such as Pac-Man.
It has been quite the rise for an event which was founded during one of supply chain’s most troubling times – COVID-19. Indeed, given the pandemic’s impact, the Manifest leadership team had a two-year wait before they could even host a launch event.
That debut event in January 2022 was the culmination of a significant amount of work by Manifest President Courtney Muller and her team. Indeed, it could have been seen as something of a risk considering the uptake of virtual events in the wake of the pandemic. But fast forward to today and Manifest has become one of the most influential and largest supply chain and logistics events in the world. “It was a blessing in disguise,” Muller told us late last year. “We had a two-year lead up to build the first Manifest. This is very unusual for a conference but it enabled us to penetrate the industry, not just in the United States but globally.”
Setting the standard
Elsewhere this year, a new exciting element that Manifest introduced was mentorship. As part of the invitation to the Manifest Women’s Lunch, conference organisers asked C-suite level attendees whether they would like to be a mentor or mentee. Anyone who showed interest was added to the event networking app for matchmaking before being paired up. Speaking exclusively to SupplyChain Strategy following the conference, Pam Simon, Conference Chair and EVP of Programming at Manifest told us she was pleased with its response. “It was received unbelievably well. When we first sent the email out, we were inundated with people of all different ages, and sizes of companies wanting to be both mentors and mentees. We have so many leaders in this industry who are looking to give back and foster the next generation. It was a natural progression to have it at the show.”
Promising future
And following the action-packed conference, Grammy-nominated and global megastar Flo Rida performed exclusively for Manifest Vegas on the Official After Party stage at the nearby Brooklyn Bowl. Attendees got the opportunity to get up and close with the ‘Low’, ‘Right Round’ and ‘My House’ singer, with some even being invited on stage to perform with the man himself for what was a truly captivating end to a spectacular conference.
And despite such success from 2025’s event, Muller, Simon and co. have no intention of slowing down. The future of Manifest is in a positive place with the leadership team already considering plans to expand onto an international stage. The Manifest team hopes to one day host an event in Europe, but there are yet to be confirmed plans for when or where that will happen. However, one thing that has been decided is that Manifest Vegas will take place once again at The Venetian in Las Vegas on February 9th-11th, 2026. And if 2025’s edition was anything to go by, next year is set to be unmissable.
Oana Jinga, Co-Founder and Chief Commercial and Product Officer at Dexory, discusses how owning the world’s tallest autonomous robot sets her organisation apart from others in today’s dynamic and competitive supply chain space.
SHARE THIS STORY
Possessing the world’s tallest autonomous robot is quite the accolade.
Standing at a towering 46 feet tall and weighing 1,500 pounds, Dexory’s robot is designed to operate seamlessly across warehouse environments. The robot is equipped with state-of-the-art sensors, including high-definition cameras, temperature gauges and humidity monitors which autonomously navigates vast warehouse spaces while scanning more than 100,000 pallets every 24 hours. This efficiency doesn’t just enhance operational speed but also allows for meticulous inventory management.
Indeed, Dexory is on a mission to uncover intelligence via technology that empowers businesses to optimise, predict and grow. The company is revolutionising the warehousing and logistics industry through AI-driven automation and advanced robotics, delivering real-time data intelligence that elevates operational efficiency. Dexory’s digital twin technology is the only platform for autonomous robots that continuously delivers data and insights on warehouse operations in real-time. The company’s robots and data visualisation platform work together to measure, track and locate goods across their supply chain journey within the warehouse.
Oana Jinga, Co-Founder at Dexory
Dexory’s secret sauce
At the heart of Dexory’s journey are the company’s three founders; Andrei Danescu, Adrian Negoita and Oana Jinga. The trio moved to the UK more than a decade ago and worked in several different jobs while living together in a house share. Jinga began her technology career at O2 before spending six years at Google, managing strategic partnerships across EMEA, and being part of the team that launched the first Google Pixel phone. She explains that from her company’s perspective, the company always had the idea of using robotics to do more than the traditional use cases of picking and moving things around warehouses. This mindset has been taken one step further by introducing the record-breaking robot.
“We realised that if we equip them with the right sensors and cameras, then we can capture ridiculous amounts of information on a continuous basis,” Jinga tells us. “This is real-time data from inside warehouses, which was previously unheard of, you would likely need over 10,000 cameras across the entire warehouse to get the same amount of data that we do with one robot.
“The big advantage is that we offer our customers the possibility to know at any point in time exactly what they have and where it is. By being able to scan as fast as we can and capture as much data as we can every single day, then that allows our customers to know in real-time exactly what they have and where. This is instead of manual processes of other technologies which take weeks and months to get that level of data. We do that every single day, which has changed the game for our customers and how they can use that data to operate in real-time.”
Data management
Upon launching the new technology almost two years ago, Dexory’s customers were not prepared for the plethora of data the robot provided. Jinga explains that it took a few months to get used to the vast amount of information that customers now had at their fingertips and efficiency rose significantly. “Their picking became much more efficient and they are utilising the space much better. One of the biggest improvements we were told about was that there were much fewer issues with orders leaving the warehouse,” she says. “We have customers that reduced errors leaving the door from about 50 or 100 errors a week to zero because the correct stock is in the right location. Until you see that data and you start utilising it on site, you likely don’t even realise what you can do with it because it’s never been done before.”
Indeed, the supply chain space is in the midst of a digital transformation filled with exciting and dynamic innovations. While Jinga was speaking to SupplyChain Strategy at Manifest Vegas, Dexory’s robot was in full flow and drew lots of attention to the company’s stand which was located towards the front of the expo hall. Another new advanced technology offering that has captured interest has been the acceleration of generative AI and the potential that large language models offer. “I think we haven’t even scratched the surface of what GenAI can do, especially in the enterprise environment,” she says.
Advanced technologies
“ChatGPT and Google’s Gemini are one thing but being able to make enterprises more efficient and help them be much more proactive rather than reactive to their environments hasn’t even started yet. The sheer amount of data and information that we track every single day is around one million data points from every warehouse. This helps our modules become much better, helps machine learning improve and identifies what we’re looking at. It also gives us the opportunity to build our own language models.
“In order to be able to do that you need this amount of data and information to pile up because it doesn’t currently exist to be able to train the models. The more data you capture then the better it becomes which is why it needs to take a while for that to amount. For example, with ChatGPT, language is something that everyone uses and the amount of information out there is ridiculous, but data from inside warehouses doesn’t exist yet. It’s building up and we are very fortunate to be one of the few out there that has the capacity to capture so much information and then filter it through our models and bring value to the customer at the end.”
Sustainability drive
When it comes to sustainability, no one can go it alone. It is no longer just about what any singular company does, much of it revolves around how green their supply chains are too. Close collaboration is at the heart of making sustainability stick in supply chain and logistics.
“We all have to work together to make it happen because we can do our part but if the next supplier down the line picking up the data from ours doesn’t do it in the right way, then it doesn’t mean anything,” Jinga affirms. “You need to follow it through. I believe we’ve developed a few features for our customers around sustainability that they requested us to help them with. It’s about giving them visibility on the stock that might become waste and flagging it in the correct way with the right team so they can act on it at the appropriate time. It is important to keep our suppliers accountable because we are part of a wider chain of events that needs to happen.”
Meeting global goals
With an eye on keeping aligned with the United Nations 2030 Sustainable Development Goals, the importance of balancing cost and sustainability is an important factor for most companies and their supply chains. For Jinga, she insists there are two key sides to the story.
“Firstly, it’s about how we are internally tackling it and about our sustainable supply chain,” she tells us. “We work a lot with our own suppliers to make sure that whatever we put in the robots, how we utilise the robot and recycle the robots is done properly. But the biggest impact we have is with our customers. Going back to the fact that we have all this data, it means we can show them where the leaks are when it comes to their stock.
“We keep track of their goods that might be going out of date or they might be wasting around on the shelves. Being able to reduce that waste in the warehouse is very, very important for our customers. Because we have the capacity to scan the sites every single day, multiple times a day, it highlights things exactly as they happen and it allows them to then pick that pallet, get it out in the system and send it to the stores instead of leaving it there to become waste. It’s about the impact we can have on our customers.”
Future focused
The future of Dexory looks promising. In October 2024, Dexory announced it had successfully closed a $80 million Series B funding round, following a $19 million Series A funding round the year before. Over the past few years, the team has grown from 15 members of staff to 80 employees which demonstrates the company’s drive to scale. Led by Jinga and her two co-founders, Dexory is set to continue to grow, evolve and sustain its impact on the world of supply chain and logistics and beyond.
“The pace of change and technology coming into the sector is absolutely insane,” she discusses. “We started working in logistics just after the pandemic in late 2020. Seeing how things have changed over those past four years is making me extremely excited about what’s coming ahead. Robotics is finally becoming mainstream, and people are not afraid to adopt technology anymore and to understand the benefits of a full return of investment in automation. Then you have all the additional technologies like scanners and sensors and all of those becoming much better and cheaper which then makes our technology easier to implement with customers too. I’m very excited about the years to come.”
William (Bill) Wappler, CEO and Executive Chairman at Surgere and David Russler, Senior Manager at Trane Technologies, discuss the partnership between the two companies and how Surgere’s delivery of 99.9% data accuracy acts as a competitive advantage.
SHARE THIS STORY
In a world with so much uncertainty, being accurate with your supply chain data is essential.
And when it comes to data accuracy, Surgere is second to none. Surgere is an industry pioneer and leverages IoT technology to revolutionise and reshape the supply chain for the world’s leading automotive, manufacturing, logistics and food and beverage companies. The company’s engineering and operations team work with its customers from day one to plan, test and deploy IoT supply chain solutions that deliver data accuracy and reliability to allow for better decision-making across the entire organisation. Via Interius, Surgere’s SaaS platform, supply chain transactions combine with enterprise tools and systems for complete visibility and accuracy to drive real-time, proactive decision-making.
William (Bill) Wappler is the CEO and Executive Chairman at Surgere. In 2004, the company was actually born at his kitchen table in North Canton, Ohio. Initially, Surgere served as a packaging consultant for major companies such as Timken, Alcoa, and Whirlpool. However, after witnessing significant failures taking place throughout supply chains, Wappler began searching for software to support his existing clients’ needs. But he couldn’t seem to identify a solution that worked. “It was then that I took a leap of faith and recreated Surgere,” he says. “We extended our supply chain expertise into software; directing our team to build highly specialised software that could provide absolute visibility throughout supply chains. This was the first critical step in ending the chaos.”
Today, Surgere is on a mission to save the supply chain. By using the Interius platform, its clients can fully identify supply chain weaknesses. Surgere built its foundation on delivering 99.9% accuracy, valuable insights, proven cost reduction and increased productivity. The company’s clients are moving far beyond identity, location, and insight into ML/AI-directed corrective action. More than 15 billion monthly transactions from IoT sensors moving between more than 2,000 client locations, are made visible 24/7, 365 days a year with Surgere’s technology.
SupplyChain Strategy chatting to William (Bill) Wappler, CEO and Executive Chairman, at Surgere and David Russler, Senior Manager at Trane Technologies
Developing partnerships
Over the past couple of years, Surgere and Trane Technologies have formed a key, strategic partnership. David Russler is the Senior Manager at Trane Technologies. With over 27 years of experience in the automation and automotive industries, Russler possesses a strong background in engineering management, having previously worked as a Product Interface Manager and an Engineering Group Manager at General Motors. Today, as part of his role within Trane Technologies, he leads the development and integration of automation solutions.
Reflecting on how the alliance was born, Russler explains that around two years ago his company decided an area of interest was around material tracking.
“We had a number of solution providers in our plants. We have roughly 40 plants around the globe and different plants had tried a range of solutions without much success to be very honest,” he reveals. “Firstly, we began a competitive analysis to try and understand what the technology actually offers today and what was important to us. Then we found that getting the reliability of the data and the solution that we implemented was the key. We went through very extensive analysis on what technologies were available, and which partners were available out in the space, and that really is a key piece of what we were looking for. We were truly looking for a partner, not just a hardware provider or a software provider.”
And so they found Surgere. With an automotive background, Russler believes long-term and mutually beneficial relationships are more common in that industry. However, he reveals the relationship Trane Technologies has built with Surgere is particularly special. “We wanted a partnership that would allow us to work together to develop solutions that were unique to our applications,” he tells us. “We’re really trying to drive that culture and foster that relationship building so that we can have established relationships, develop solutions, and then move much more quickly as we try to implement solutions within our factories.”
Having completed business with a host of multinational companies such as the likes of Caterpillar, Toyota and Honda, Surgere has seen its fair share. But Wappler is keen to outline that the Trane Technologies alliance is unique.
“Trane is unique in that their commitment by the executive team is not momentary – it lasts throughout the partnership,” he discusses. “Secondly, Trane understands the importance of what governance is all about, how to take two teams and make them into one and that increases the success of technology deployment exponentially. Technology deployments, much like ours, in supply chain, fail about 43% of the time. Think about that. You almost have a 50/50 shot on whether or not it’s actually going to work. The trouble isn’t always the technology that’s in play but in many cases it’s the partnership. As we look down the line, one of the things that we’re certain of is that this project’s going to succeed and it’s going to succeed because of David and his team.”
Russler reveals that when he looks at what Trane had out in its facilities today, the company actually had a much worse than 50/50 chance of the technology succeeding on the legacy equipment that it possessed. “One of the things that was really appealing to us about working with Surgere is a 99.9% reliability rate in ensuring that the data is being read accurately and shared appropriately to the individuals who need it to get the data and make good decisions.”
William (Bill) Wappler, CEO and Executive Chairman, at Surgere
Introducing Sophia
At Manifest Vegas 2025, Surgere introduced a new agentic AI assistant called Sophia. The technology is an intelligent supply chain companion fully integrated into Surgere’s Interius platform. The benefit of Sophia is to make supply chain professionals’ lives easier by delivering real-time analysis and action based on their unique supply chain data.
“Everything is based on accuracy and fidelity. I can’t help David and his team much if I’m not at nearly 100% accurate and that’s at all points across the supply chain,” reveals Wappler. “What built our company is accuracy. That requires a confluence of different technologies. By the time we’re finished, we will have probably deployed anywhere between five and seven different technologies that can give him that accurate data throughout his entire enterprise. That’s a very unique thing. As an example, we’re currently providing our software about 15 billion transactions a month in data relative to ‘Where’s my stuff?’ Our software ingests that. Then we provide that data to people who are running the supply chain operations they begin to synthesise, analyse and think about how to react. And that’s been traditional in the world of software forever.
“However, with 15 billion transactions, David and his team cannot possibly keep up with that kind of transaction volume, let alone synthesise, analyse, and direct their team. It’s overwhelming. So when we started looking at AI, we didn’t look at AI in a large language model to do someone’s homework. What we really needed was a digital coworker that could stand next to our clients and analyse that data for them, prioritise what they should pay attention to, and then tell them how to react. Across their supply chain, billions of transactions are being made gathered by software fed to Sophia and she is standing next to David saying, ‘Here’s what you need to think about and here’s what I would suggest that you do’. She’s a game-changer.”
According to Russler, the introduction of Sophia is a critical piece of the puzzle to ensure the right data at the right time to make the right decisions. “What’s been missing for us is not knowing where our components or finished goods were and that was what was driving waste in our systems that we needed to eliminate. Where Sophia really comes in is helping us to eliminate that waste and to help us to get to the decisions that we need to make more quickly.”
2025 Vision
Russler calls 2025 “the year of execution” for Trane Technologies. Over the past year, his team has dedicated significant time to developing standards and establishing a foundation to streamline its 40+ manufacturing facilities worldwide.
“2025 is about implementing those plans and putting those plans into action. We’ve got a number of projects that we’ve brought online in the last couple of months alone,” he says. “We have a number of other plans that we’re in the process of bringing online this year, and our challenge was to have Bill and his team try to get to as many of our facilities around the globe this year as possible so we can then begin executing those plans more efficiently into our sites. This year and the next couple of years are really going to be exciting for us because now we’re going to start reaping the rewards for all of the technologies that we are actually developing and bringing those efficiencies into our operations.”
With an eye on the future, Wappler is in no uncertain terms optimistic about what lies ahead for his company, the industry and beyond.
“The future is so interesting,” he stresses. “We are under a transformation that has never been seen by technology, much less manufacturing, and that is happening right now. I believe that AI is going to unleash power that we can only begin to imagine. Part of that will knock down the old silos that exist within our clients and it will turn away single point solutions. If you can’t exist in a solution set that embraces an entire enterprise and supports what everyone wants to do at one time, then I think that you’re a dinosaur. We’re being told that we’re just trying to understand it as a society and we are now starting to get a glimpse of what that might mean. I wish that I wasn’t just my children, I wish I was my grandchildren because they’re going to be able to see unimaginable things.
“AI is going to supplant human intervention with data and it’s going to be able to act and think for us in a way that supports this transformation in ways we’re just imagining. I think that if anything, we should all be living in a world of optimism and I’m quite excited by it. I just can’t wait because we’re just getting a glimpse, but it’s coming and it’s coming quicker than we think.”
Ahead of Manifest Vegas 2025, Tony Zasimovich, Global Vertical Lead, Retail at DP World, discusses how the supply chain is evolving in a disruptive world.
SHARE THIS STORY
DP World is the leading provider of smart logistics and enables the flow of trade across the world.
Beginning in 1972 as a local port operator in Dubai, to evolving into a global logistics powerhouse with operations in more than 78 countries across six continents, it is fair to say that DP World has been on quite the journey over the past half-century.
Global trade creates opportunities and helps improve the quality of life for people across the world. As part of this, DP World’s mission is to simplify the world’s trade flow and transform the possible for customers and communities.
Ahead of Manifest Vegas 2025, Tony Zasimovich, Global Vertical Lead, Retail at DP World, speaks to SupplyChain Strategy to explore how supply chains can embrace the chaos and continue to thrive amidst geopolitical challenges and technological optimisation.
Tony Zasimovich, Global Vertical Lead, Retail at DP World
Can you share some background on yourself and the business?
Tony Zasimovich: “With a dedicated, diverse and professional team of more than 114,000 employees, DP World is pushing trade further and faster towards a seamless supply chain fit for the future. We’re rapidly transforming and integrating our businesses — Ports and Terminals, Marine Services, Logistics and Technology – and uniting our global infrastructure with local expertise to create stronger, more efficient end-to-end supply chain solutions that can change the way the world trades. What’s more, we’re reshaping the future by investing in innovation. From intelligent delivery systems to automated warehouse stacking, we’re at the cutting edge of disruptive technology, pushing the sector towards better ways to trade, minimising disruptions from the factory floor to the customer’s door.
“I am a 30-year senior executive with extensive knowledge in Global Supply Chain Management, having worked for a number of transportation and third-party logistics providers during my career. Part of my experience includes being based in Hong Kong overseeing eight countries and the management teams that provided service for their top international clients as well and directing the effort to build up the network and company-owned infrastructure for China-based activity. This led to taking on a global role, managing the international services for APL Logistics, opening up new services in origin consolidation and domestic warehousing distribution, US-based deconsolidation activity and the ocean, air, customs house brokerage and e-commerce services. I also launched and managed the Global Retail vertical for APL Logistics serving the US, Asia, Europe and Latin America clients leading the team to achieve successful and the most profitable years for the company. Today, I have established my own consulting firm under AMZ Advisors offering a full spectrum of advisory and consulting services for both domestic and international clients needing help in their end-to-end supply chain network capabilities.”
What inspired you to get involved in logistics?
Tony Zasimovich: “I have always been fascinated by the role global logistics plays in making connections more seamless. Whether it was solving complex challenges like operational efficiencies to navigating geopolitical tensions, logistics for me isn’t just about moving goods from A to B, it’s about industry collaboration and working together to enable businesses and communities to receive what they need. Trade creates new and exciting opportunities that drive innovation and over time become the industry standard. I am proud to be a part of a business that plays a critical role in future-proofing supply chains and makes a tangible impact on businesses, communities, technology and the environment.”
What are you most looking forward to at Manifest 2025?
Tony Zasimovich: “Manifest 2025 is set to be one of the premier events in the annual calendar for the supply chain and logistics sector with industry executives, logistics service providers, innovators and investors all in attendance. With over 100 sessions that will focus on the critical challenges and solutions for end-to-end supply chain and logistics, it routinely showcases the best and brightest minds and ideas in the sector. As ever, DP World is looking forward to connecting with our industry peers and engaging with Manifest’s global network of thought leaders for the knowledge sharing and collaboration I believe is so crucial. It will be through insightful discussions and networking opportunities where we will learn more on the latest trends, technologies and strategies that are shaping the future of global supply chains. As the landscape continues to evolve, events and partnerships like Manifest help us to demonstrate in person, our commitment to solving complex challenges and future-proof global supply chains.”
How do you think events like Manifest are contributing to the overall evolution of supply chain and logistics? What makes it so special?
Tony Zasimovich: “It is through business engagement platforms and partnerships with the likes of Manifest that industry professionals play a critical role in driving the evolution of global supply chains forward. Industry events bring together thought leaders, technology providers, end-to-end logistics leaders and supply chain stakeholders to discuss the challenges they face, and exchange insights on how they are working to solve each challenge. Focusing on collaboration, Manifest provides an ideal space to share best practices and gain insights into trends that will continue to shape the future of supply chains. Face-to-face networking opportunities allow for transparent, open conversations on how supply chains will remain agile in an ever-changing landscape.”
What, broadly, do you think 2025 holds for the supply chain space?
Tony Zasimovich: “In 2025, we anticipate global supply chains will continue to be impacted by the changing environment around technological innovations, geopolitical dynamics and rising consumer demand. Supply chain and logistics leaders will continue to integrate artificial intelligence and automation technologies into their operations establishing real-time data to support decision-making, and ultimately streamlining operations end-to-end.
“As we are in an era of fragmentation, we expect geopolitical challenges, and technological optimisation to continue to drive the diversification of supply chains. Defined not only by disruption, but an increasing tendency towards protectionism, logistics and supply chain providers like DP World must prioritise supporting our customers to navigate new technology, legislation and trends like friendshoring, reshoring or nearshoring. We anticipate supply chain workers will become increasingly upskilled in managing automation and digitisation, to allow for supply chains to be smarter, more agile and prepared to navigate rapidly changing global landscapes.
“Whether flooding or droughts, supply chain disruption caused by climate change has become more cyclical, with increasingly severe knock-on effects for global trade in recent years including major trading routes along the Mississippi, Rhine, Yangtze rivers and the Panama Canal. Therefore, sustainability will continue to be a critical driver of evolving supply chains in 2025. Providers will adopt greener practices that reduce carbon footprints, embrace circular economy models and meet the environmental expectations of consumers. Businesses will continue to prioritise agility and work to build resilient supply chains to ensure global trade continues to flow. Overall, we anticipate supply chains to become smarter, more sustainable and agile through advanced technological integration, flexibility and resilience, industry collaboration and advanced workforce skills.”
What does 2025 hold for your business specifically?
Tony Zasimovich: “In 2025 we will continue to prioritise coopetition, adaptability and resilience. This includes shifting our ways of thinking, where collaboration and competition exist side by side, enabling businesses to optimise their operating models and respond to industry challenges more effectively. As an end-to-end logistics leader, we offer a deeply specialised infrastructure and service offering across an ever-expanding global footprint that supports our customers to adapt and grow while remaining resilient. We have end-to-end connectivity across a range of transport modes and will continue to invest in resilient infrastructure and digital tools, that offer integrated supply chain solutions for specific sector verticals to maximise efficiency. Expanding our logistics capabilities will enable us to navigate some of the uncertainties precipitated by geopolitical and supply chain challenges while expanding our offering to customers.
“We have committed to a series of environmental goals as part of our ‘Our World, Our Future’ sustainability strategy. We acknowledge the impact our operations have on the climate therefore we have committed to a reduction in Scope 1 and 2 greenhouse gas emissions by 42% by 2030 and net zero by 2050. Throughout 2025, we will continue to mitigate against climate disruptions and work with our stakeholders (consumers, investors and governments) so we have a clear roadmap for 2030.”
Ahead of Manifest Vegas 2025, Will Heywood, Chief Customer Officer at DHL Supply Chain, reveals the importance of promoting positive change in the supply chain and beyond.
SHARE THIS STORY
DHL Supply Chain needs no introduction.
As the global leader in contract logistics, DHL Supply Chain drives competitive advantage for its customers with tailored logistics solutions, combining globally standardised warehousing, transportation, and integrated services. Leveraging deep sector expertise, vast global reach, and invaluable local insights, DHL Supply Chain expertly manages end-to-end supply chains—covering everything from raw materials and manufacturing to the seamless delivery of finished goods and return services.
In an exclusive interview with SupplyChain Strategy, Will Heywood, Chief Customer Officer at DHL Supply Chain, shares his insights on what’s to come at Manifest Vegas 2025. He sees the event as a perfect match for his organisation, poised to enhance the future of supply chain innovation.
Will Heywood, Chief Customer Officer at DHL Supply Chain
Can you share some background on yourself and the business?
Will Heywood: “I’ve been with DHL Supply Chain for just over 20 years. Prior to being appointed the Chief Customer Officer in 2024, I led the North American strategy, marketing, and product development teams. I also spent about five years in operations excellence, working closely with our frontline teams on things like labor management and operations development. I’ve worked in the technology sector and have led acquisitions and divestiture projects for the company.”
What inspired you to get involved in logistics?
Will Heywood: “Prior to joining Exel, which was acquired by Deutsche Post in 2005, I was a management consultant and worked in financial services, which I didn’t particularly enjoy. However, I also spent some time in manufacturing, which I really enjoyed. The tangible nature of manufacturing and similar kinds of businesses where you could see with your own eyes what was happening was great. I received a consulting project with Exel and I really liked the people. I liked the nature of the service the company provided so that really resonated with me.”
What are you most looking forward to at Manifest 2025?
Will Heywood: “I’ve been to every Manifest since it started, and I’m blown away by how quickly it’s grown. It’s doubled in size every year and I think this year they’re expecting around 6,000 attendees. The team has done a good job to consistently provide quality content. I look forward to hearing the keynotes, and the educational sessions as well as seeing what’s being presented from an innovation standpoint. The conference has a good mix of manufacturers, shippers, third party logistics companies, technology providers, startups, as well as investors. This mix of attendees provides an opportunity to have interesting conversations around what’s happening in the industry from a variety of perspectives.”
How do you think events like Manifest are contributing to the overall evolution of supply chain and logistics? What makes it so special?
Will Heywood: “As industry leaders in supply chain logistics, we at DHL Supply Chain have an obligation to help define the industry and promote what supply chain means and the value it provides overall. Where we have opportunities to do that publicly, we like to lean into that. With Manifest, we saw an organisation focused on doing things differently in the supply chain space. They’re targeting a younger demographic, which fits nicely with our views on how the workforce is evolving and the exciting challenges that can make a career in supply chain even more interesting.”
What, broadly, do you think 2025 holds for the supply chain space?
Will Heywood: “Regardless of the year I think there is always an aspect of unpredictability in our business. Given developments over the last number of years, there are more explicit challenges that industries will have to deal with. At DHL Supply Chain, we spend a lot of time thinking through various scenarios and how we set our stakeholders up to be successful regardless of the things we think we know and the things that will surprise us. So contingency planning, scenario planning, all those things already feature heavily into what our customers are dealing with and how we continue to support them.”
What does 2025 hold for your business specifically?
Will Heywood: “We have been on a growth trajectory over the last decade, and I believe that will continue. We are exploring different areas – industries and services – that historically we haven’t been involved in and that’s exciting for our business and our people. It presents growth opportunities for our associates, and it also exposes us to new customers who are less familiar with outsourcing supply chain and leveraging some of the value-creating technologies that are coming into the market. We’re pretty excited overall with what lies ahead in the next year.”
Ahead of Manifest Vegas 2025, Kyle Henderson, CEO of Vizion, discusses the importance of keeping a finger on the pulse and staying ahead of the curve in an ever-changing and transformative world.
SHARE THIS STORY
If the past few years have shown us anything, it’s that the supply chain is far from straightforward.
Supply chain leaders have had to become agile jugglers, balancing everything from global ‘black swan’ events to digital transformations, sustainability initiatives, and talent management. With so many moving parts, it’s no wonder the challenge can often feel overwhelming.
However, aiming to simplify matters for supply chains is Vizion. Vizion empowers companies to track and monitor individual containers during the container journey and has recently launched capabilities to actively monitor 60% of global trade. TradeView, Vizion’s Global Trade Intelligence platform and dataset is designed to measure and analyse the flow of goods to identify risk and improve supply chain resilience.
Vizion’s container tracking solution seamlessly delivers the most comprehensive, standardised, and detailed container tracking events directly to any software system or spreadsheet. This empowers logistics service providers, shippers, and stakeholders with complete end-to-end visibility into the freight that fuels their business, ensuring they stay ahead of the curve. Too often, outdated data leaves companies in the dark when they need it most. Vizion’s real-time tracking solution provides its customers with instant updates, allowing them to monitor a container’s every move as it happens. Through Vizion, customers stay in control and make informed decisions with data that is fast and responsive.
Speaking exclusively to SupplyChain Strategy ahead of Manifest Vegas 2025, Kyle Henderson, CEO of Vizion, explains why he thinks the supply chain industry is at a pivotal moment amid a disruptive geopolitical world and a new US administration and the knock-on impacts these events have.
Kyle Henderson, CEO of Vizion
Can you share some background on yourself and the business?
Kyle Henderson: “I am the founder and CEO of Vizion, a leading company in the freight visibility industry. Vizion monitors, maps, and predicts global supply chains live. We provide unparalleled visibility into the flow of goods, enabling businesses and governments to identify risks, optimise logistics, monitor markets, and combat illicit trade. Imagine a world where you can trace the origin of every component in your product, or instantly detect anomalies that could disrupt your supply chain. That’s the power of having Vizion.”
What inspired you to get involved in logistics?
Kyle Henderson: “My career is all about using technology to change industries. I started back in 2015 with ClearMetal, where I realised how important logistics is. It’s how everything we use gets to us. It was important to use tech to make the whole process of moving stuff around the world way more efficient. I call this ‘using bytes to move atoms.’ Since starting Vizion, I have been focused on finding innovative solutions for supply chains and global trade. I am excited about the huge potential for tech to totally transform these areas.”
What are you most looking forward to at Manifest 2025?
Kyle Henderson: “Engaging with our customers and partners in person is a top priority for us. Events like Manifest provide the ideal setting for these valuable face-to-face interactions. Whether it’s on the bustling expo floor or during our dedicated Ion Stage event, these connections are invaluable for understanding the evolving needs of our customers and strengthening our partnerships.
“Furthermore, Manifest is a dynamic event for discovering the next wave of innovation in our industry. We’re always eager to explore emerging companies and groundbreaking technologies that are poised to disrupt the supply chain landscape. Keeping a finger on the pulse of these advancements is essential for us to stay ahead of the curve and continue delivering cutting-edge solutions to our clients.”
How do you think events like Manifest are contributing to the overall evolution of supply chain and logistics? What makes it so special?
Kyle Henderson: “Biggest and broadest. Manifest brings the largest audience of attendees from all over the supply chain space. Whether there to learn, shop for solutions, or reconnect with professional networks Manifest is a wonderful place to discover software, hardware, and people solutions for conquering supply chain challenges.”
What, broadly, do you think 2025 holds for the supply chain space?
Kyle Henderson: “The year 2025 is packed with unknowns: new US administration, deepening geopolitical tensions, the redrawing of supply chain networks to optimise resilience vs. cost. We should see freight rates improve as freight volumes return push past 2010 highs. Needs around supplier risk and compliance will continue to grow as regulation and politics make impacts. We’ll see large corporates begin reorganising to take better advantage of tech, optimise costs, and rethink the geographies they do business in.”
What does 2025 hold for your business specifically?
Kyle Henderson: “For Vizion, 2025 is about expanding on our customers’ success with the TradeView platform. We continuously monitor 99% of the container freight assets and have unprecedented visibility into what is being shipped worldwide. This intelligence is used to help logistics operators, supply chain planners, and market analysts understand and predict live trade at unprecedented detail and scope. Logistics Visibility, Supply Chain Risk, and Trade Forecasting are at the heart of Vizion’s 2025.”
Ahead of Manifest Vegas 2025, Paul Heitlinger, General Manager, Autonomous Inventory Monitoring Service (AIMS), at Nokia, discusses how his organisation is boosting accuracy, efficiency and cost savings in the supply chain through tech innovation.
SHARE THIS STORY
Nokia is changing the game.
In the pursuit of streamlined, customer-centric, and cost-effective operations, warehouse managers are presented with a difficult choice.
They can either pour sizable resources into costly labour to oversee vast inventories, or they can accept the inevitable losses from shrinkage — the theft, misplacement, or damage of goods within expansive warehouse spaces. According to Nokia, this can lead to large annual inventory losses, not only inflating operational expenses but also jeopardising the timely shipment of products to customers.
This is where Nokia has stepped in. The company has solved this dilemma via the revolutionary launch of its Autonomous Industrial Monitoring Service (AIMS). Cutting-edge autonomous drones navigate warehouses with ease, scanning inventory in real-time and providing managers with near-continuous, accurate updates. The result? A significant boost in accuracy, efficiency, and cost savings.
Paul Heitlinger is the General Manager, Nokia AIMS. In an exclusive interview with SupplyChain Strategy ahead of Manifest Vegas 2025, Heitlinger fills us in on the moves his company is making within the space and why 2025 is set to bring even further transformation.
Paul Heitlinger, General Manager, Nokia AIMS
Can you share some background on yourself and the business?
Paul Heitlinger: “Hello all. I am an entrepreneurial leader with extensive experience in corporate innovation and entrepreneurship. In my current and most exciting venture to date, I am leading AIMS, a Nokia startup that uses autonomous drones, computer vision and AI to automate warehouse inventory cycle counting. The venture originated as a Nokia Bell Labs research project, progressed to a commercial launch and is now in an accelerated growth stage. Previously, I have held senior positions in companies such as Avis Budget Group, Verizon, Citigroup, Capgemini, and various startups, in varied roles including CEO, venture capital, corporate innovation, product management and strategy consulting.”
What inspired you to get involved in logistics?
Paul Heitlinger: “Logistics is an industry with vast efficiency improvement possibilities – there are a hundred thousand warehouses around the world that still operate manually with limited automation. The industry holds multiple opportunities for true innovation that improves logistics performance, efficiency, customer satisfaction and ultimately the bottom line. This is such an exciting space to be building a new service right now.”
What are you most looking forward to at Manifest 2025?
Paul Heitlinger: “The team and I are looking forward to interesting discussions around warehousing automation possibilities. I’m not just there to pitch the value of AIMS to prospective customers, but also to learn from my peers and thought leaders. It’s an amazing opportunity when the brightest minds in the industry come together in one place to learn from each other, network and have fun. Manifest isn’t too large or too small, it’s just the right size to sell, learn and create new relationships.”
How do you think events like Manifest are contributing to the overall evolution of supply chain and logistics? What makes it so special?
Paul Heitlinger: “It is a perfect opportunity to meet a lot of experts in the field, learn from them and share future visions. Attendees can explore a lot of innovative solutions and can bring back concrete, ready-to-go solutions already in the market for immediate implementation. Everyone, both customers and vendors, have something to contribute to the event.”
What, broadly, do you think 2025 holds for the supply chain space?
Paul Heitlinger: “In 2025, more and more companies will evaluate their operations on a detailed level. There are more opportunities for automation and analytics. 2025 will be an exciting year as we see more AI and ML solutions to help warehouse operators manage operations, sales and workforces. Add in uncertainty around tariffs and trade, and I think this will be an amazing year for both logistics companies and vendors working with them.”
What does 2025 hold for your business specifically?
Paul Heitlinger: “2025 will definitely be a growth year for Nokia AIMS! We have gone through the start-up phase and are now expanding rapidly. The need for this kind of solution is evident and our capability enables warehouses to automate inventory counting 7-10 times faster and with higher accuracy and increased efficiency than manual counting. Nokia AIMS has a proven 30-40 % ROI over a three-year period, therefore it is truly a no-brainer to our customers. As a result, employees can concentrate on more value-adding tasks, and thus companies can increase employee satisfaction and decrease employee turnover. We look forward to working with our customers and making the product better than ever and helping our customers operate best-in-class warehouses.”
Ahead of Manifest Vegas 2025, Adam Ulfers, VP of Sales at Meter, reveals how his organisation is aiming to save customers time and money via its end-to-end network solution.
SHARE THIS STORY
In the fast-moving logistics industry where speed and efficiency are everything, fast and high-performance internet and Wi-Fi are essential to getting shipments out the door on time and keeping customers satisfied.
Network downtime isn’t just an inconvenience—it’s a costly disruption that can throw off delivery schedules and damage a company’s reputation.
Enter Meter, the innovative solution driving change in the world of logistics. Founded in 2015, Meter’s mission is to build enterprise-grade networks that are faster, more reliable, and more secure. With a full-stack approach that seamlessly integrates Meter’s own hardware, software, and operations, they ensure that companies can run smoothly on a modern, reliable network—no matter their size or sector.
Speaking exclusively to SupplyChain Strategy ahead of Manifest Vegas 2025 is Adam Ulfers, VP of Sales at Meter. He explains the seismic shift from experimentation to the widespread implementation of transformative technologies within the supply chain.
Adam Ulfers, VP of Sales at Meter
Can you share some background on yourself and the business?
Adam Ulfers: “Today, I run the global sales team at Meter. I’ve been in the industry for over a decade, most recently building and leading the global sales teams at Cisco Meraki.
“Meter provides internet infrastructure for the enterprise. Alongside our partners, we handle everything needed to get great internet, networking, Wi-Fi, and cell coverage in any space. We’ve spent the last decade building a unified network stack: enterprise hardware, intuitive software, and operational support delivered to our customers for one, predictable monthly fee. Today, hundreds of customers,from growing startups to the largest hedge fund in the world, trust Meter to run their networks.”
What inspired you to get involved in logistics?
Adam Ulfers: “The logistics industry relies on fast and highly performant internet and Wi-Fi to get shipments out the door to meet delivery schedules and maintain customer satisfaction. Network downtime can be disruptive and extremely costly to businesses, so leaders in logistics are turning to modern networking solutions, like Meter’s, to ensure their devices remain connected. Logistics companies like Go Bolt, Stord, Veho, and others use Meter to scale their warehouse and shipping operations. With Meter, they can reduce their total cost of ownership, increase operational efficiency, avoid heavy upfront hardware costs, and always have the latest technology in their spaces.”
What are you most looking forward to at Manifest 2025?
Adam Ulfers: “We’re really looking forward to connecting with leading logistics companies to demonstrate how they can save time and money with Meter’s end-to-end network solution. Today, warehouses have robust networks with numerous Internet of Things (IoT) devices. Robotic pickers, scanners and cloud-based software stacks require a reliable, secure, and scalable solution. Meter can provide a streamlined solution and management support to enable IT teams to focus on more high-leverage tasks for their business. We’re excited to showcase Meter’s solutions to this audience, building meaningful relationships along the way.”
How do you think events like Manifest are contributing to the overall evolution of supply chain and logistics? What makes it so special?
Adam Ulfers: “Events like Manifest play a critical role in driving the evolution of supply chain and logistics by fostering innovation, collaboration, and thought leadership across the industry. Supply chain challenges are increasingly complex and can really benefit from cutting-edge technology and cross-industry partnerships. Manifest helps bring these elements together in one place, creating a unique environment for progress.”
What, broadly, do you think 2025 holds for the supply chain space?
Adam Ulfers: “The adoption of new technologies in the supply chain space is accelerating, driven by the need for greater efficiency, resilience, and adaptability. In 2025, I expect to see a significant shift from experimentation to widespread implementation of AI and ML, IoT and sensor technologies. It will be imperative to have a network that supports this influx of new technologies to ensure each component stays online and productive.”
What does 2025 hold for your business specifically?
Adam Ulfers: “We’re growing quickly, serving hundreds of customers today across the US, Canada, and the UK. Into 2025, we’ll continue acquiring new distributed spaces as enterprises look for a solution that makes their life easier. We’re excited to grow our business in the shipping and warehouse space–Meter was purpose built for it. All we need is an address and a floor plan, and we can take care of the rest. From ISP procurement to network design, configuration, installation, and management, and finally, ongoing support and upgrades we work with and for our customers along the way.” Learn more about Meter here.
Ahead of Manifest Vegas 2025, Lance Malesh, president and CEO of MODE Global, shares his excitement for the conference and what it means for his organisation.
SHARE THIS STORY
When it comes to logistics challenges, there isn’t one that MODE Global can’t overcome.
MODE, a leading multi-brand 3PL platform, excels at overcoming challenges to meet customer needs. Backed by its family of brands and expert teams, MODE delivers reliable, scalable services tailored to each business’s unique requirements. Its advanced technology solutions offer the choice and control needed to manage shipping and supply chain operations effectively via the use of supply chain data to deliver predictive analytics and container visibility for its customers. With a range of land, sea, and air shipping solutions at its disposal, MODE leverages its data ecosystem to customise its network.
Speaking exclusively to SupplyChain Strategy, Lance Malesh, president and CEO of MODE Global, reveals his organisation’s direction of travel ahead of Manifest Vegas 2025 which is set to be one of the most highly anticipated supply chain events of the year.
Lance Malesh, president and CEO of MODE Global
Can you share some background on yourself and the business?
Lance Malesh: “My name is Lance Malesh, and I am the president and CEO of MODE Global since 2020. Prior to joining MODE, I was Chief Commercial Officer for BDP International and president and CEO of BridgeNet Solutions.
“MODE is a multi-billion, multi-brand, 3PL platform and one of the world’s leading logistics companies. We are a top ten truckload freight brokerage and the largest non-asset intermodal provider in the United States. Our family of brands includes Avenger Logistics, MODE Transportation and SUNTECKtts.”
What inspired you to get involved in logistics?
Lance Malesh: “Like so many others in our industry, I fell into it by happenstance. I had started out at a concrete manufacturing company and a job opportunity led me into transportation. I look back on my 25+ years in logistics and can’t believe it has been that long, but this industry has been good to me. I’m so excited to see where the future takes us.”
What are you most looking forward to at Manifest 2025?
Lance Malesh: “MODE is co-sponsoring the opening night festivities, which should be a fantastic way to start off the conference. And of course, I am looking forward to my speaking session on Optimizing Supply Chain Decision-Making through Automation with a fantastic panel of experts alongside me. Overall, MODE is excited to be a sponsor and exhibitor at the conference.”
How do you think events like Manifest are contributing to the overall evolution of supply chain and logistics? What makes it so special?
Lance Malesh: “This is our first time attending Manifest, but we have seen and felt the influence of this conference in the industry. It had tremendous buzz after the 2024 show, and we knew we wanted to be a part of the excitement in 2025. The energy and growth of Manifest is exactly a fit for where MODE is going in the future.”
What, broadly, do you think 2025 holds for the supply chain space?
Lance Malesh: “From a macroeconomic perspective all indicators point to a resurgence for the logistics space. Following several down years, I do believe the turning point is in sight, which is exciting for us and the industry overall. We know the first of the year will be all about the potential for another ILA strike, and we’re all watching the new administration to see how any new tariffs will affect trade. But overall, I am optimistic for what’s to come in 2025.”
What does 2025 hold for your business specifically?
Lance Malesh: “MODE Global has persevered through the inevitable down cycles that come in logistics, just like this one, and has always come out stronger on the other side. In fact, as evidenced by our recent acquisition of the Jillamy Freight Brokerage business, we are bigger and better than before. So, I expect more growth and expansion of the MODE Global family of brands and a continuous focus on technology to enable our business to run faster and more efficiently for our customers and carriers alike.”
Ahead of Manifest Vegas 2025, Vignan Velivela, co-founder and CEO of fleet payments platform AtoB, explores how this year is set to be a defining year in digital transformation.
SHARE THIS STORY
AtoB is changing the game.
The trucking and logistics industry is the backbone of the economy, but its payments infrastructure is outdated and flawed. Current payment tools are hard to use, vulnerable to fraud, and burdened with unclear fees. Existing providers often fail to address the economic and practical needs of industry users.
Solving this problem is AtoB. The company is modernising the payments infrastructure for trucking and logistics. Supply chains rely on the timely movement of capital to function efficiently with AtoB’s mission being a world in which that capital movement occurs reliably, instantly and fairly.
Speaking exclusively to SupplyChain Strategy ahead of Manifest Vegas 2025, Vignan Velivela, co-founder and CEO of AtoB, shares what the supply chain space looks like moving forward and where his organisation fits into the equation.
Vignan Velivela, co-founder and CEO of AtoB
Can you share some background on yourself and the business?
Vignan Velivela: “I’m Vignan Velivela, co-founder and CEO of fleet payments platform AtoB. My background is in building financial tools, which gave me a deep appreciation for how innovative technology can address systemic inefficiencies. AtoB was founded to bring modern, tech-driven solutions to the trucking industry, starting with fleet payments. Today, we’re on a mission to empower fleets with tools that simplify operations, improve cash flow, and help businesses of all sizes thrive.”
What inspired you to get involved in logistics?
Vignan Velivela: “Logistics is the backbone of the economy, yet it remains one of the most underserved industries when it comes to technology and financial innovation. I saw an opportunity to apply my experience in building financial tools to solve challenges that fleets and drivers face every day—like outdated payment systems, limited access to credit, and operational inefficiencies. By addressing these pain points, we can make logistics not just more efficient but also more equitable for everyone involved.”
What are you most looking forward to at Manifest 2025?
Vignan Velivela: “Manifest is a unique opportunity to connect with forward-thinkers who are shaping the future of supply chain and logistics. I’m especially looking forward to conversations about how technology is driving real-world change—whether it’s making fleets more efficient, improving driver experiences, or enabling businesses to scale sustainably.”
How do you think events like Manifest are contributing to the overall evolution of supply chain and logistics? What makes it so special?
Vignan Velivela: “These events are great for fostering collaboration and knowledge-sharing across the industry. They bring together leaders, innovators, and operators who might not otherwise cross paths, creating a space to exchange ideas and build partnerships. What makes Manifest special is it’s not just about discussing trends, but about showcasing tangible solutions that are shaping the future of logistics.”
What, broadly, do you think 2025 holds for the supply chain space?
Vignan Velivela: “2025 will be a defining year for digital transformation in the supply chain industry. The focus will shift toward making supply chains more agile and responsive, leveraging data to optimise operations in real time. This evolution will demand robust payment systems and innovative tools, ensuring small to midsize businesses can stay competitive in an increasingly fast-paced and digital-first environment.”
What does 2025 hold for your business specifically?
Vignan Velivela: “For AtoB, 2025 represents a year of expanding our impact through digital transformation in the trucking industry. We’ll continue to enhance our platform, FuelMap, and Digital Wallet, making it easier for fleets to access the tools they need to streamline operations and improve cash flow. We’re deepening partnerships and expanding our capabilities to meet the growing demands of the industry. It’s an exciting time as we work to shape the future of logistics with innovative financial solutions.”
Executives at Manifest Vegas preview one of the hottest events in the supply chain calendar and why 2025 will be the conference’s biggest yet.
SHARE THIS STORY
2020 was a year to forget for lots of people.
The COVID-19 pandemic caused disruption in almost all walks of life and shook the world to its very core.
However, in amongst that chaos was also opportunity as Courtney Muller discovered.
Today, she serves as President at Manifest Vegas as well as Chief Corporate Development Officer at Connectiv. Manifest brings together the most comprehensive ecosystem of those innovating and transforming end-to-end supply chain and logistics. It is a must-attend for those looking to discover how technology is transforming the way goods are moved around the world.
As a result of the pandemic’s impact, Muller and her team had a long wait before Manifest could launch its first event in 2022. But, according to Muller, that actually acted as an advantage. “It was a blessing in disguise,” she tells us. “We had a two-year lead up to build the first Manifest. This is very unusual for a conference but it enabled us to penetrate the industry, not just in the United States but globally.”
And it has quickly become one of the most hotly anticipated events in the supply chain calendar. With 6,000+ total attendees arriving from over 50 countries, there will be more than 1,500 shippers, 1,200 startups and investors and over 300 world-class speakers at the three-day event. Set to be hosted at The Venetian for the first time, Manifest showcases a unique combination of a global audience with an all-star line-up of speakers, exhibitors and networking all blended to make Manifest an unmissable experience.
Early beginnings
That launch event in January 2022 was the culmination of a significant amount of work by Muller and her team. Indeed, it could have been seen as something of a risk considering the uptake of virtual events in the wake of the pandemic. However, Muller was determined to make Manifest a success. “When we launched the event, the Omicron wave was in full force,” she reveals. “I can’t tell you how many conversations we had with people to reassure them we were still holding the show. It’s funny to look back now because everyone wore a mask that first year and that’s an important part of the journey. But you can’t beat in-person communication. It’s the best way to build relationships and network.”
Katie Date, SVP, Industry Relations and Strategic Initiatives at Manifest, has been with the organisation for a little over a year. Date has 20 years of experience bridging businesses, research, and education in various supply chain roles. Currently, she leads efforts to build strategic partnerships, drive innovation, and promote diversity, equity, inclusion, and belonging (DEIB) in the industry. She also founded the Women in Supply Chain Initiative at MIT, a pioneering project that expands knowledge and resources to create more diverse and inclusive workplaces.
People-focused
Her journey to Manifest is an interesting one as she was recruited by Muller after delivering a keynote speech at the Women in Supply Chain Lunch at Manifest in 2023. “I was on stage talking about the topic of diversity and inclusion which is close to my heart and Courtney and I had a very short conversation backstage which really set the wheels in motion,” she explains. “I got to see the magic that was Manifest, meet the team and see first-hand what they were creating. A year and a half later, we’re still creating that magic.”
Muller adds that recruiting Date was one of the most important moves her company has made so far due to the qualities she brings to the table. “Katie’s background and expertise is so important, and we both really care about DEI and gender diversity,” explains Muller. “It is a topic we connected on together. I had seen Katie quoted in a Wall Street Journal article which is how I came to know about her. I reached out to her LinkedIn, and I remember not hearing from her for a while so when I finally did, I was so excited and she ended up giving one of the best speeches we’ve ever had at the Women’s Lunch.”
Innovation
A new exciting element that Manifest is introducing is mentorship. As part of the invitation to the Manifest Women’s Lunch, conference organisers ask the C-suite level attendees whether they would like to be a mentor or mentee. Anyone who shows interest will be added to the event networking app for matchmaking before being paired up.
“We are suggesting that these people can meet at the Women’s Lunch but they would obviously be able to meet before that if they would like,” says Muller. “Katie is going to talk about how to be a great mentor and how as a mentee you can get the most out of the relationship. We are hoping that at the end of the lunch, there are going to be lots of people hanging around who are meeting for the first time, potentially in a new mentor-mentee relationship, and that they will have been matched up by the Manifest technology. We are really excited about this.”
Muller adds that one of the great things about the Manifest Women’s Lunch is that a significant number of men also attend. “Often when you go to women’s events, it is 95% women, but this event attracts an even spread and we have a lot of men asking questions at the end and really engaging to learn more,” she reveals. “It’s just such a great thing to see and I feel that many people walk out of that lunch learning something that they didn’t know before and adopt a new practice around gender diversity.”
Navigating the supply chain
Given the disruptive nature of the supply chain in recent years following a barrage of issues ranging from COVID-19 to geopolitical tensions, Manifest aims to shine a light on the problems of the day and advice on how to tackle them. “I’m really proud that at Manifest we have sessions focusing on cutting-edge technologies like AI, visibility and autonomous vehicles, but we’re also looking at things like organisational design and change management,” explains Date. “Also by popular demand, we are expanding our shipper round tables. For shippers particularly, this is a great opportunity because shippers in a small group setting get to talk about the issues that are top of mind and walk away with some new connections and some real tangible solutions that can be applied in the supply chain.”
Date’s primary area of focus is recruiting shippers to Manifest. With more than 6,000 supply chain leaders in attendance, Manifest is certainly creating quite the buzz in the space. “My aim is to attract more shippers to the event. With so many on stage bringing their larger teams to the event, it’s a great signal to the industry that this is truly the place to be with your peers,” explains Date. “A lot of people consider Manifest a little mini supply chain reunion because there are so many people from lots of different companies there. And we love it because we do the business at Manifest, but we also like to have fun with things to make it a truly immersive experience at every corner of the event.”
Why Manifest?
Manifest certainly offers something for everyone. With more than 150 conference sessions covering a range of aspects within the supply chain ranging from robotics and AI to nearshoring and sustainability, attendees will be spoilt for choice. The conference will offer an innovation stage on the expo hall where some 40 companies will present and demo their latest technologies and there will also be a startup area that will host up to 100 startups.
“Our expo floor is unique because it offers so many opportunities to network and have fun with peers,” explains Muller. “We keep our audiences well hydrated with coffee bars, we have a beer garden and if you don’t like alcohol, we’ve got a mocktails area too. You can pet a puppy, swing a golf club, or even play an arcade game on the Manifest Expo floor while browsing the latest technologies. It’s an event that focuses on innovation, content, networking, and an incredible show experience. We invest in the things that make it a better experience for our audience.”
After Party
And following a packed three-day agenda at Manifest, Grammy-nominated and global megastar Flo Rida will perform exclusively for the conference on the Official After Party stage. With international hits such as ‘Low’, ‘Right Round’ and ‘My House’, Flo Rida has sold more than 80 million records worldwide. “The response has been great. Everyone knows Flo Rida and his music is extremely upbeat so we’re all really excited about this booking,” affirms Muller. “Every year, we try to get a great performer and I truly feel like Flo Rida has resonated with our audience.”
Previous years has seen the likes of Ludacris, Nelly and Neo all perform at Manifest’s After Party. Date adds that the advantage of booking headliners is the close setting. “These parties are pretty small and you can get quite close to the performers,” she explains. “It’s a great opportunity to let your hair down and have a great time. It’s truly a celebration of everything that we’ve put into planning the event, but everything that the industry has put into making the content so rich.”
Future plans
Despite so much planned for 2025’s event, Muller and her team have no intention of slowing down. With more countries set to be represented than ever before at approximately 50+, Manifest is driven to go international. “In the 2024 show, we had 44 countries represented, and the year before it was about 35. We keep growing every year and we are now seeing people from all five continents attend our conference. We truly are a global event.”
As part of that, the team’s long-term plan is to host an event in Europe, however, there are no firm plans for when or where this will be yet. “For now, our focus is on getting companies from outside the US to participate in Manifest,” reveals Muller. “About 15% to 20% of our speakers are from outside the United States and this past year we actually hired a European representative called Babs Baxter. We hired her from Logistics Business Magazine in the UK, and she’s helping us bring more European companies and get the word out in Europe about Manifest. This will be a constant drumbeat for us and we will continue to be global to ensure that our attendance is representative of people all over the world.”
Targeting Europe
Date adds that bringing Manifest to Europe where lots of multinational companies have headquarters will provide the additional ability to attract leaders who can’t necessarily bring their whole team to the United States. “Instead, they could bring their team to a regional European show and it’ll give us the opportunity to really expand on content and some of those intricacies in the supply chain,” she discusses. “What I’ve learned about travelling throughout the world is that almost everyone has a common goal to make the supply chain run smoothly. There are so many lessons that can be learned across fences, and I think that’s what Manifest does really well. It’s about bringing people together.”
SupplyChain Strategy is delighted to announce our partnership with Manifest: The Future of Supply Chain & Logistics – A 3-day event being held on February 10 – 12, 2025, at The Venetian, Las Vegas.
SHARE THIS STORY
Manifest is the premier gathering of industry leaders, innovators, and investors in a showcase of the cutting edge of supply chain and logistics.
Over 300 of the industry’s best and brightest will take the Manifest Vegas 2025 stage, at its new home in The Venetian, to address the most pressing issues across global end-to-end supply chain and logistics operations such as Planning, Sourcing, Manufacturing, Maritime & Ports, Intermodal, ESG, DEI, AI, Nearshoring, Cold Chain, Supplier Relationship Management, Geopolitical Disruptions, Talent & Labor, Warehouse Innovations, Last Mile & Returns.
To learn more, and to join us at Manifest at a discounted rate, please click the link below and save $200: